How to Use Landbot AI Agents & Chatbots (2026)

빠른 시작

This guide covers every Landbot feature:

• 시작하기 — 계정 생성 및 기본 설정
• AI 에이전트 빌더 사용 방법 — Build AI agents that answer questions from your own knowledge base
• How to Use Whatsapp Automation — Run automated conversations on your WhatsApp Business number
• How to Use Metrics Analyzer — Track bot performance and spot exactly where users drop off
• How to Use Lead Generation Agent — Replace static forms with chats that capture qualified leads
• How to Use Contact Manager — Store, filter, and follow up with every person who chats with your bots
• How to Use API Channel Creator — Connect your bots to any app or channel through the API
• How to Use Marketing Chatbots — Turn landing pages and ad campaigns into interactive conversations
• 통합 기능 사용 방법 — Sync chat data with your CRM and workflow automation tools
• How to Use Website Chatbot — Add a chat widget or full-page bot to your site in minutes

소요 시간: 각 작품당 5분

이 가이드에는 다음 내용도 포함되어 있습니다. 프로 팁 | 흔히 저지르는 실수 | 문제 해결 | 가격 | 대안

이 가이드를 신뢰해야 하는 이유

Every step below follows Landbot’s current 건축업자, plans, and documented features — no vendor fluff.

If you’re wondering how to use Landbot, you’re in the right place.

Landbot is a no-code platform for building AI agents and chat bots.

It has powered over 600 million conversations.

하지만 대부분의 사용자는 이 기기가 할 수 있는 일의 극히 일부분만 활용할 뿐입니다.

이 가이드는 모든 주요 기능을 단계별로 사용하는 방법을 보여줍니다.

Landbot Tutorial

This how to use Landbot tutorial covers setup, all nine features, and time-saving tips.

Getting Started with Landbot

어떤 기능을 사용하기 전에 먼저 이 일회성 설정을 완료하십시오.

약 3분 정도 걸립니다.

Here’s a quick look at Landbot in action:

이제 각 단계를 하나씩 살펴보겠습니다.

1단계: 계정 생성

Go to Landbot’s website.

Click “Sign up free.”

Enter your email and create a password, or use Google.

✓ 검문소: 확인하세요 받은 편지함 확인 이메일을 보내드립니다.

2단계: 앱에 접속하세요

Landbot runs in your browser, so there’s nothing to download.

새 계정으로 로그인하세요.

Here’s an overview of what you get inside:

✓ 검문소: You should see the main dashboard with your bots list.

3단계: 초기 설정 완료

Answer the short onboarding questions about your use case.

Landbot uses your answers to suggest a starting template.

You can pick that template or start from scratch.

How to Use Landbot AI Agent Builder

일체 포함 에이전트 빌더 lets you build AI agents without any coding skills.

Landbot is a no-code platform, so you set everything up visually.

이제 각 단계를 자세히 살펴보겠습니다.

Step 1: Start a New Agent

From the dashboard, click “Build an AI agent.”

Pick a pre-made template or start from scratch.

Step 2: Add Your Knowledge Base

Upload your docs, FAQs, or website URLs as the knowledge base.

This lets the agent handle open-ended questions on its own.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your sources appear in the knowledge list with a ready status.

Step 3: Set Goals and Handoff

Tell the agent its job, like answering product and pricing questions.

Then add a human escalation rule for complex queries.

How to Use Landbot Whatsapp Automation

Whatsapp Automation lets you run bots on your WhatsApp 사업 number.

AI agents can run on WhatsApp just like they run on websites.

이제 각 단계를 자세히 살펴보겠습니다.

Step 1: Connect Your Number

Go to Channels and select WhatsApp.

Link your WhatsApp 사업 account through the guided setup.

2단계: 흐름을 구축하세요

Open the WhatsApp builder and drag in your first message.

Add buttons and quick replies so users tap instead of type.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your flow shows a start point linked to your first message.

Step 3: Test and Go Live

Message your number from your own phone to test the flow.

If every reply looks right, hit Publish.

How to Use Landbot Metrics Analyzer

Metrics Analyzer lets you see how each bot performs.

Analytics in Landbot tracks conversations, completions, and drop-off rates.

이제 각 단계를 자세히 살펴보겠습니다.

1단계: Analytics 열기

Select a bot and click the Analytics tab.

Pick a date range at the top.

Step 2: Check Drop-Off Rates

Look at the funnel view for each step.

Note the 질문 where most people leave.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: You see completion and drop-off numbers for each step.

Step 3: Fix Weak Steps

Rewrite, shorten, or remove that step.

Then compare the numbers again after a week.

How to Use Landbot Lead Generation Agent

Lead Generation Agent lets you collect leads through chat instead of forms.

This is the most common lead generation use case for Landbot.

이제 각 단계를 자세히 살펴보겠습니다.

Step 1: Pick a Lead Template

Open the template library.

Choose a lead generation template that fits your offer.

Step 2: Add Validated Fields

Add questions for name, email, and phone.

Landbot captures data through validated fields, so fake emails get rejected.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Each question shows a saved variable, like @email.

Step 3: Send Leads to Your CRM

Connect HubSpot or 세일즈포스 for lead capture.

Each new lead is pushed there automatically.

How to Use Landbot Contact Manager

Contact Manager lets you see every person your bots have talked to.

It also keeps the data each user gave during the chat.

이제 각 단계를 자세히 살펴보겠습니다.

Step 1: Open Contacts

Click Contacts in the left sidebar.

You’ll see every user across all your bots.

Step 2: Filter and Segment

Filter by bot, date, or any captured field.

Save the filter as a segment for later.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: You see a list of contacts with their saved fields.

Step 3: Join a Live Chat

Open a contact and take over the conversation.

This is how human escalation works in practice.

How to Use Landbot API Channel Creator

API Channel Creator lets you run Landbot flows in channels it doesn’t cover natively.

Landbot supports WhatsApp, Messenger, SMS, and API integrations.

이제 각 단계를 자세히 살펴보겠습니다.

Step 1: Create an API Channel

Go to Channels and choose API.

Give the channel a clear name.

Step 2: Copy Your Token

Copy the API token and add your webhook URL.

Landbot sends bot replies to that webhook.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your API channel shows as active with a token.

3단계: 앱을 연결하세요

Have your developer send user messages to the API endpoint.

Replies come back through the webhook.

How to Use Landbot Marketing Chatbots

Marketing Chatbots let you turn campaign traffic into real conversations.

They work well for quizzes, promos, and event signups.

이제 각 단계를 자세히 살펴보겠습니다.

Step 1: Choose a Use Case

Pick one goal, like a quiz, promo, or 웹 세미나 signup.

One goal per bot keeps it focused.

Step 2: Design the Flow

Drag blocks onto the canvas in the visual builder.

Add images, GIFs, buttons, and quick replies to keep it lively.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your flow runs top to bottom with no loose ends.

Step 3: Share It

Publish the bot as a landing page.

Drop the link into your ads, emails, or bio.

How to Use Landbot Integrations

통합 let you send chat data to the tools you already use.

Landbot has strong integrations with CRMs and workflow 오토메이션 플랫폼.

이제 각 단계를 자세히 살펴보겠습니다.

1단계: 통합 열기

Click Integrations in the sidebar.

먹다 사용 가능한 앱 목록입니다.

2단계: 앱 연결

Pick an app like HubSpot, Salesforce, Google Sheets, or 자피어.

Log in to authorize the connection.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: The app shows a Connected status.

Step 3: Add the Integration Block

Drop the integration block into your flow after data capture.

Map each variable to the right field.

How to Use Landbot Website Chatbot

웹사이트 챗봇 lets you put a bot on any page of your site.

You choose how it appears and where it shows up.

이제 각 단계를 자세히 살펴보겠습니다.

Step 1: Pick a Display Format

Choose popup, embed, full page, or live chat widget.

The widget suits most business websites.

Step 2: Customize the Look

Set colors, avatar, and fonts to match your brand.

Preview it on desktop and mobile.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: The preview shows your branded widget.

Step 3: Paste the Code

Copy the snippet and paste it into your site’s HTML.

On WordPress, a header-code plugin works fine.

Landbot Pro Tips and Shortcuts

These tips save the most time once your first bot is live.

키보드 단축키

행동	지름길
Copy selected block	Ctrl/Cmd + C
Paste block	Ctrl/Cmd + V
마지막 변경 사항 되돌리기	Ctrl/Cmd + Z
Delete selected block	삭제/백스페이스

대부분의 사람들이 놓치는 숨겨진 기능들

• Condition blocks: Branch the chat based on any answer, like budget or country.
• 개인 맞춤형 메시지: Type @name in any message to greet users by name.
• Global keywords: Let words like “menu” or “agent” jump users to any flow.

Landbot Common Mistakes to Avoid

Mistake #1: Building One Giant Bot

Mistake #2: Publishing Without Testing

Mistake #3: Ignoring Privacy Settings

Landbot Troubleshooting

Problem: Bot Not Showing on Your Website

원인: The snippet is in the wrong spot, or your cache is stale.

고치다: Paste the code before the closing body tag, then clear your cache.

Problem: WhatsApp Messages Not Delivering

원인: WhatsApp blocks free-form messages after the 24-hour reply window.

고치다: Send an approved template message to restart the conversation.

Problem: AI Agent Gives Wrong Answers

원인: The knowledge base is thin, vague, or outdated.

고치다: Add clearer sources, remove old ones, and test again.

📌 메모: If none of these fix your issue, contact Landbot support.

What is Landbot?

Landbot is a no-code chatbot tool for building AI agents on web and WhatsApp.

Think of it like a form builder that actually talks back.

이 간단한 개요를 시청하세요:

Landbot combines structured automation with AI-driven conversations.

For example, it answered 350,000 user queries for Hotelbeds.

이 제품에는 다음과 같은 주요 기능이 포함되어 있습니다.

• AI 에이전트 빌더: Build AI agents that answer questions from your own knowledge base
• Whatsapp Automation: Run automated conversations on your WhatsApp Business number
• Metrics Analyzer: Track bot performance and spot exactly where users drop off
• Lead Generation Agent: Replace static forms with chats that capture qualified leads
• Contact Manager: Store, filter, and follow up with every person who chats with your bots
• API Channel Creator: Connect your bots to any app or channel through the API
• Marketing Chatbots: Turn landing pages and ad campaigns into interactive conversations
• 통합: Sync chat data with your CRM and workflow automation tools
• Website Chatbot: Add a chat widget or full-page bot to your site in minutes

자세한 내용은 저희 웹사이트를 참조하세요. Landbot review.

Landbot Pricing

Here’s what Landbot costs in 2026:

계획	가격	가장 적합한 대상
무료	$0	Testing your first bot
기동기	$36/month (annual) · $45/mo (monthly)	Small teams and solo marketers
전문적인	$88/month (annual) · $110/mo (monthly)	Growing teams needing WhatsApp and integrations
사업	관습	맞춤형 요구사항을 가진 대기업

무료 체험: Yes — the Free plan includes 100 AI chats per month.

환불 보장: Not advertised, so check the terms before paying.

다음은 전체 가격 내역입니다.

💰 최고의 가성비: Starter — enough for most small teams at $36/month billed annually.

Landbot vs Alternatives

How does Landbot compare? Here’s the competitive landscape:

이 비교 영상을 보세요:

다음은 주요 옵션들의 비교입니다.

도구	가장 적합한 대상	가격	평가
Landbot	No-code bots for web and WhatsApp	월 36달러	⭐ 4
티디오	Live chat for online stores	월 29달러	⭐ 4.5
ManyChat	Instagram and Messenger marketing	월 15달러	⭐ 4.4
챗퓨엘	Facebook and WhatsApp bots	월 24달러	⭐ 4.2
봇프레스	Developer-built AI agents	월 89달러	⭐ 4.4
Voiceflow	Chat and 목소리 agent design	월 60달러	⭐ 4.5
Typebot	Open-source form-style bots	월 39달러	⭐ 4.3
기내 통화 장치	Full customer support suite	월 29달러	⭐ 4.5
Drift	B2B sales conversations	관습	⭐ 4.3

빠른 추천:

• 종합 최고상: Landbot — the easiest way to build web and WhatsApp bots.
• 최고의 가성비: ManyChat — cheap, simple 소셜 미디어 오토메이션.
• 초보자에게 가장 적합: Tidio — live chat and AI in one simple inbox.
• 개발자에게 가장 적합합니다: Botpress — deep control over custom AI agents.

🎯 Landbot Alternatives

Looking for Landbot alternatives? Here are the top options:

• 🚀 티디오: Live chat plus an AI support bot, great for small online stores.
• 💰 ManyChat: Low-cost Instagram, Messenger, and 틱톡 automation built for creators and marketers.
• ⚡ 챗퓨얼: Fast setup for Facebook and WhatsApp bots using ready templates.
• 🔧 봇프레스: Developer-friendly platform for building custom AI agents with code when needed.
• 🎨 보이스플로우: Design and prototype chat and voice agents with your whole team.
• 👶 Typebot: Open-source chatbot builder you can self-host for full data control.
• 💼 기내 통화 장치: Full support suite with help desk, inbox, and the Fin AI agent.
• 🏢 경향: Conversational marketing for B2B sales teams, now part of Salesloft.

전체 목록은 다음을 참조하세요. Landbot alternatives 가이드.

⚔️ Landbot Compared

Here’s how Landbot stacks up against each competitor:

• Landbot vs Tidio: Tidio wins for live chat in stores. Landbot wins for flexible WhatsApp and lead flows.
• Landbot vs ManyChat: ManyChat wins on Instagram and price. Landbot wins on websites and WhatsApp.
• Landbot vs Chatfuel: Chatfuel is cheaper for Facebook. Landbot’s builder is more visual and flexible.
• Landbot vs Botpress: Botpress suits developers. Landbot is easier for non-technical teams.
• Landbot vs Voiceflow: Voiceflow wins for voice agents. Landbot wins for fast lead generation bots.
• Landbot vs Typebot: Typebot is open-source and cheap. Landbot offers stronger WhatsApp and AI features.
• Landbot vs Intercom: Intercom is a full help desk. Landbot is cheaper for bot-first teams.
• Landbot vs Drift: Drift targets enterprise B2B sales. Landbot is more affordable for small teams.

Start Using Landbot Now

You learned how to use every major Landbot feature:

• ✅ AI 에이전트 빌더
• ✅ Whatsapp Automation
• ✅ Metrics Analyzer
• ✅ Lead Generation Agent
• ✅ Contact Manager
• ✅ API Channel Creator
• ✅ Marketing Chatbots
• ✅ 통합
• ✅ Website Chatbot

다음 단계: 기능 하나를 선택해서 지금 바로 사용해 보세요.

Most people start with AI Agent Builder.

5분도 채 걸리지 않습니다.

자주 묻는 질문

How do I create a basic chatbot?

Sign up for Landbot and pick a template or start from scratch. Drag blocks onto the builder and add questions. Test the flow, then publish to your website or WhatsApp.

How does Landbot work?

Landbot uses a visual drag-and-drop builder. You connect blocks into flows and mix rule based logic with AI. Then you deploy bots on web, WhatsApp, or Messenger.

Is Landbot easy to use?

Yes. Landbot needs no coding skills. Templates and the visual builder make it beginner-friendly. Complex flows with many conditions take some practice.

Can I use chatbot for free?

Yes. Landbot’s Free plan costs $0 and includes 100 AI chats per month. That’s enough to test a use case before upgrading to Starter.

How do WhatsApp bots work?

WhatsApp bots connect to a WhatsApp Business account through the API. They reply automatically using set flows or AI. Complex questions get handed off to humans.