Szybki start
This guide covers every Landbot feature:
- Rozpoczęcie pracy — Utwórz konto i wykonaj podstawową konfigurację
- Jak korzystać z narzędzia AI Agent Builder — Build AI agents that answer questions from your own knowledge base
- How to Use Whatsapp Automation — Run automated conversations on your WhatsApp Business number
- How to Use Metrics Analyzer — Track bot performance and spot exactly where users drop off
- How to Use Lead Generation Agent — Replace static forms with chats that capture qualified leads
- How to Use Contact Manager — Store, filter, and follow up with every person who chats with your bots
- How to Use API Channel Creator — Connect your bots to any app or channel through the API
- How to Use Marketing Chatbots — Turn landing pages and ad campaigns into interactive conversations
- Jak korzystać z integracji — Sync chat data with your CRM and workflow automation tools
- How to Use Website Chatbot — Add a chat widget or full-page bot to your site in minutes
Czas potrzebny: 5 minut na każdy film
Również w tym przewodniku: Profesjonalne porady | Typowe błędy | Rozwiązywanie problemów | Wycena | Alternatywy
Dlaczego warto zaufać temu przewodnikowi
Every step below follows Landbot’s current budowniczy, plans, and documented features — no vendor fluff.
If you’re wondering how to use Landbot, you’re in the right place.
Landbot is a no-code platform for building AI agents and chat bots.
It has powered over 600 million conversations.
Jednak większość użytkowników wykorzystuje zaledwie ułamek jego możliwości.
W tym przewodniku dowiesz się krok po kroku, jak korzystać ze wszystkich głównych funkcji.
Landbot Tutorial
This how to use Landbot tutorial covers setup, all nine features, and time-saving tips.
Landbot
Build AI agents for your website and WhatsApp without writing code. Landbot has powered over 600 million conversations. Start free with 100 AI chats per month.
Getting Started with Landbot
Przed użyciem jakiejkolwiek funkcji należy wykonać jednorazową konfigurację.
Zajmie to około 3 minuty.
Here’s a quick look at Landbot in action:
Przyjrzyjmy się teraz każdemu krokowi.
Krok 1: Utwórz swoje konto
Go to Landbot’s website.
Click “Sign up free.”
Enter your email and create a password, or use Google.
✓ Punkt kontrolny: Sprawdź swoje skrzynka odbiorcza aby otrzymać e-mail z potwierdzeniem.
Krok 2: Uzyskaj dostęp do aplikacji
Landbot runs in your browser, so there’s nothing to download.
Zaloguj się na nowe konto.
Here’s an overview of what you get inside:
✓ Punkt kontrolny: You should see the main dashboard with your bots list.
Krok 3: Zakończ konfigurację początkową
Answer the short onboarding questions about your use case.
Landbot uses your answers to suggest a starting template.
You can pick that template or start from scratch.
✅ Zrobione: Możesz już używać dowolnej funkcji poniżej.
How to Use Landbot AI Agent Builder
Sztuczna inteligencja Agent Builder lets you build AI agents without any coding skills.
Landbot is a no-code platform, so you set everything up visually.
Przyjrzyjmy się teraz każdemu krokowi.
Step 1: Start a New Agent
From the dashboard, click “Build an AI agent.”
Pick a pre-made template or start from scratch.
Step 2: Add Your Knowledge Base
Upload your docs, FAQs, or website URLs as the knowledge base.
This lets the agent handle open-ended questions on its own.
Oto jak to wygląda:
✓ Punkt kontrolny: Your sources appear in the knowledge list with a ready status.
Step 3: Set Goals and Handoff
Tell the agent its job, like answering product and pricing questions.
Then add a human escalation rule for complex queries.
✅ Wynik: Your AI agent answers questions and knows when to hand off.
💡 Wskazówka: Mix rule based steps with AI steps. Use rules to capture dane and let AI handle open questions.
How to Use Landbot Whatsapp Automation
Whatsapp Automation lets you run bots on your WhatsApp Biznes number.
AI agents can run on WhatsApp just like they run on websites.
Przyjrzyjmy się teraz każdemu krokowi.
Step 1: Connect Your Number
Go to Channels and select WhatsApp.
Link your WhatsApp Biznes account through the guided setup.
Krok 2: Zbuduj swój przepływ
Open the WhatsApp builder and drag in your first message.
Add buttons and quick replies so users tap instead of type.
Oto jak to wygląda:
✓ Punkt kontrolny: Your flow shows a start point linked to your first message.
Step 3: Test and Go Live
Message your number from your own phone to test the flow.
If every reply looks right, hit Publish.
✅ Wynik: Your WhatsApp Business number now replies to customers automatically.
💡 Wskazówka: Keep WhatsApp messages short. Long tekst blocks feel like spam on a phone screen.
How to Use Landbot Metrics Analyzer
Metrics Analyzer lets you see how each bot performs.
Analytics in Landbot tracks conversations, completions, and drop-off rates.
Przyjrzyjmy się teraz każdemu krokowi.
Krok 1: Otwórz Analytics
Select a bot and click the Analytics tab.
Pick a date range at the top.
Step 2: Check Drop-Off Rates
Look at the funnel view for each step.
Note the pytanie where most people leave.
Oto jak to wygląda:
✓ Punkt kontrolny: You see completion and drop-off numbers for each step.
Step 3: Fix Weak Steps
Rewrite, shorten, or remove that step.
Then compare the numbers again after a week.
✅ Wynik: You know exactly which questions hurt your conversion rate.
💡 Wskazówka: Check metrics weekly, not daily. Small samples give misleading numbers.
How to Use Landbot Lead Generation Agent
Lead Generation Agent lets you collect leads through chat instead of forms.
This is the most common lead generation use case for Landbot.
Przyjrzyjmy się teraz każdemu krokowi.
Step 1: Pick a Lead Template
Open the template library.
Choose a lead generation template that fits your offer.
Step 2: Add Validated Fields
Add questions for name, email, and phone.
Landbot captures data through validated fields, so fake emails get rejected.
Oto jak to wygląda:
✓ Punkt kontrolny: Each question shows a saved variable, like @email.
Step 3: Send Leads to Your CRM
Connect HubSpot or Salesforce for lead capture.
Each new lead is pushed there automatically.
✅ Wynik: Every finished chat now becomes a lead record in your CRM.
💡 Wskazówka: Ask one question at a time. This pacing can lift lead conversion rates over long forms.
How to Use Landbot Contact Manager
Contact Manager lets you see every person your bots have talked to.
It also keeps the data each user gave during the chat.
Przyjrzyjmy się teraz każdemu krokowi.
Step 1: Open Contacts
Click Contacts in the left sidebar.
You’ll see every user across all your bots.
Step 2: Filter and Segment
Filter by bot, date, or any captured field.
Save the filter as a segment for later.
Oto jak to wygląda:
✓ Punkt kontrolny: You see a list of contacts with their saved fields.
Step 3: Join a Live Chat
Open a contact and take over the conversation.
This is how human escalation works in practice.
✅ Wynik: You can find any contact and step into their chat when needed.
💡 Wskazówka: Limit team roles to what each person needs. Fewer admins means better data bezpieczeństwo.
How to Use Landbot API Channel Creator
API Channel Creator lets you run Landbot flows in channels it doesn’t cover natively.
Landbot supports WhatsApp, Messenger, SMS, and API integrations.
Przyjrzyjmy się teraz każdemu krokowi.
Step 1: Create an API Channel
Go to Channels and choose API.
Give the channel a clear name.
Step 2: Copy Your Token
Copy the API token and add your webhook URL.
Landbot sends bot replies to that webhook.
Oto jak to wygląda:
✓ Punkt kontrolny: Your API channel shows as active with a token.
Krok 3: Połącz swoją aplikację
Have your developer send user messages to the API endpoint.
Replies come back through the webhook.
✅ Wynik: Your bot can now live inside your own app or SMS tool.
💡 Wskazówka: Use the API channel for SMS. Connect it to the SMS provider you already pay for.
How to Use Landbot Marketing Chatbots
Marketing Chatbots let you turn campaign traffic into real conversations.
They work well for quizzes, promos, and event signups.
Przyjrzyjmy się teraz każdemu krokowi.
Step 1: Choose a Use Case
Pick one goal, like a quiz, promo, or webinar signup.
One goal per bot keeps it focused.
Step 2: Design the Flow
Drag blocks onto the canvas in the visual builder.
Add images, GIFs, buttons, and quick replies to keep it lively.
Oto jak to wygląda:
✓ Punkt kontrolny: Your flow runs top to bottom with no loose ends.
Step 3: Share It
Publish the bot as a landing page.
Drop the link into your ads, emails, or bio.
✅ Wynik: Your campaign now greets visitors with a chat instead of a form.
💡 Wskazówka: Deploy the same bot on Facebook Messenger too. One account covers web, WhatsApp, and Messenger.
How to Use Landbot Integrations
Integracje let you send chat data to the tools you already use.
Landbot has strong integrations with CRMs and workflow automatyzacja platformy.
Przyjrzyjmy się teraz każdemu krokowi.
Krok 1: Otwórz integracje
Click Integrations in the sidebar.
Przeglądać lista dostępnych aplikacji.
Krok 2: Połącz aplikację
Pick an app like HubSpot, Salesforce, Google Sheets, or Zapier.
Log in to authorize the connection.
Oto jak to wygląda:
✓ Punkt kontrolny: The app shows a Connected status.
Step 3: Add the Integration Block
Drop the integration block into your flow after data capture.
Map each variable to the right field.
✅ Wynik: Chat data now flows straight into your CRM and workflows.
💡 Wskazówka: Place integration blocks after validation steps. That way only clean data reaches your CRM.
How to Use Landbot Website Chatbot
Strona internetowa Chatbot lets you put a bot on any page of your site.
You choose how it appears and where it shows up.
Przyjrzyjmy się teraz każdemu krokowi.
Step 1: Pick a Display Format
Choose popup, embed, full page, or live chat widget.
The widget suits most business websites.
Step 2: Customize the Look
Set colors, avatar, and fonts to match your brand.
Preview it on desktop and mobile.
Oto jak to wygląda:
✓ Punkt kontrolny: The preview shows your branded widget.
Step 3: Paste the Code
Copy the snippet and paste it into your site’s HTML.
On WordPress, a header-code plugin works fine.
✅ Wynik: Your website now has a live chatbot greeting visitors.
💡 Wskazówka: Run the built-in test before publishing. It catches broken paths before real visitors see them.
Landbot Pro Tips and Shortcuts
These tips save the most time once your first bot is live.
Skróty klawiaturowe
| Działanie | Skrót |
|---|---|
| Copy selected block | Ctrl/Cmd + C |
| Paste block | Ctrl/Cmd + V |
| Cofnij ostatnią zmianę | Ctrl/Cmd + Z |
| Delete selected block | Usuń / Backspace |
Ukryte funkcje, których większość ludzi nie dostrzega
- Condition blocks: Branch the chat based on any answer, like budget or country.
- Spersonalizowane wiadomości: Type @name in any message to greet users by name.
- Global keywords: Let words like “menu” or “agent” jump users to any flow.
Landbot Common Mistakes to Avoid
Mistake #1: Building One Giant Bot
❌ Źle: Packing every use case into a single bot with dozens of branches.
✅ Po prawej: Build one bot per goal, then link them where it makes sense.
Mistake #2: Publishing Without Testing
❌ Źle: Going live without clicking through every branch first.
✅ Po prawej: Use the preview to test each path before you publish.
Mistake #3: Ignoring Privacy Settings
❌ Źle: Collecting emails and phone numbers with no privacy notice.
✅ Po prawej: Customize the Privacy Policy link in bot settings to build trust.
Landbot Troubleshooting
Problem: Bot Not Showing on Your Website
Przyczyna: The snippet is in the wrong spot, or your cache is stale.
Naprawić: Paste the code before the closing body tag, then clear your cache.
Problem: WhatsApp Messages Not Delivering
Przyczyna: WhatsApp blocks free-form messages after the 24-hour reply window.
Naprawić: Send an approved template message to restart the conversation.
Problem: AI Agent Gives Wrong Answers
Przyczyna: The knowledge base is thin, vague, or outdated.
Naprawić: Add clearer sources, remove old ones, and test again.
📌 Notatka: If none of these fix your issue, contact Landbot support.
What is Landbot?
Landbot is a no-code chatbot tool for building AI agents on web and WhatsApp.
Think of it like a form builder that actually talks back.
Obejrzyj ten krótki przegląd:
Landbot combines structured automation with AI-driven conversations.
For example, it answered 350,000 user queries for Hotelbeds.
Zawiera następujące kluczowe funkcje:
- Kreator agentów AI: Build AI agents that answer questions from your own knowledge base
- Whatsapp Automation: Run automated conversations on your WhatsApp Business number
- Metrics Analyzer: Track bot performance and spot exactly where users drop off
- Lead Generation Agent: Replace static forms with chats that capture qualified leads
- Contact Manager: Store, filter, and follow up with every person who chats with your bots
- API Channel Creator: Connect your bots to any app or channel through the API
- Marketing Chatbots: Turn landing pages and ad campaigns into interactive conversations
- Integracje: Sync chat data with your CRM and workflow automation tools
- Website Chatbot: Add a chat widget or full-page bot to your site in minutes
Aby zapoznać się z pełną recenzją, zobacz naszą Landbot review.
Landbot Pricing
Here’s what Landbot costs in 2026:
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Bezpłatny | $0 | Testing your first bot |
| Rozrusznik | $36/month (annual) · $45/mo (monthly) | Small teams and solo marketers |
| Profesjonalny | $88/month (annual) · $110/mo (monthly) | Growing teams needing WhatsApp and integrations |
| Biznes | zwyczaj | Duże firmy o niestandardowych potrzebach |
Bezpłatny okres próbny: Yes — the Free plan includes 100 AI chats per month.
Gwarancja zwrotu pieniędzy: Not advertised, so check the terms before paying.
Oto pełne zestawienie cen:
💰 Najlepszy stosunek jakości do ceny: Starter — enough for most small teams at $36/month billed annually.
Landbot vs Alternatives
How does Landbot compare? Here’s the competitive landscape:
Obejrzyj to porównanie:
Oto zestawienie najlepszych opcji:
| Narzędzie | Najlepsze dla | Cena | Ocena |
|---|---|---|---|
| Landbot | No-code bots for web and WhatsApp | 36 USD/mies. | ⭐ 4 |
| Tidio | Live chat for online stores | 29 USD/mies. | ⭐ 4,5 |
| ManyChat | Instagram and Messenger marketing | 15 USD/mies. | ⭐ 4.4 |
| Chatfuel | Facebook and WhatsApp bots | 24 USD/mies. | ⭐ 4.2 |
| Botpress | Developer-built AI agents | 89 USD/mies. | ⭐ 4.4 |
| Voiceflow | Chat and głos agent design | 60 USD/mies. | ⭐ 4,5 |
| Typebot | Open-source form-style bots | 39 USD/mies. | ⭐ 4.3 |
| Awiofon | Full customer support suite | 29 USD/mies. | ⭐ 4,5 |
| Drift | B2B sales conversations | Zwyczaj | ⭐ 4.3 |
Szybkie typy:
- Najlepszy ogółem: Landbot — the easiest way to build web and WhatsApp bots.
- Najlepszy budżet: ManyChat — cheap, simple media społecznościowe automatyzacja.
- Najlepsze dla początkujących: Tidio — live chat and AI in one simple inbox.
- Najlepsze dla programistów: Botpress — deep control over custom AI agents.
🎯 Landbot Alternatives
Looking for Landbot alternatives? Here are the top options:
- 🚀 Tidio: Live chat plus an AI support bot, great for small online stores.
- 💰 ManyChat: Low-cost Instagram, Messenger, and TikTok automation built for creators and marketers.
- ⚡ Chatfuel: Fast setup for Facebook and WhatsApp bots using ready templates.
- 🔧 Botpress: Developer-friendly platform for building custom AI agents with code when needed.
- 🎨 Przepływ głosu: Design and prototype chat and voice agents with your whole team.
- 👶 Typebot: Open-source chatbot builder you can self-host for full data control.
- 💼 Awiofon: Full support suite with help desk, inbox, and the Fin AI agent.
- 🏢 Dryf: Conversational marketing for B2B sales teams, now part of Salesloft.
Aby zobaczyć pełną listę, zobacz naszą Landbot alternatives przewodnik.
⚔️ Landbot Compared
Here’s how Landbot stacks up against each competitor:
- Landbot vs Tidio: Tidio wins for live chat in stores. Landbot wins for flexible WhatsApp and lead flows.
- Landbot vs ManyChat: ManyChat wins on Instagram and price. Landbot wins on websites and WhatsApp.
- Landbot vs Chatfuel: Chatfuel is cheaper for Facebook. Landbot’s builder is more visual and flexible.
- Landbot vs Botpress: Botpress suits developers. Landbot is easier for non-technical teams.
- Landbot vs Voiceflow: Voiceflow wins for voice agents. Landbot wins for fast lead generation bots.
- Landbot vs Typebot: Typebot is open-source and cheap. Landbot offers stronger WhatsApp and AI features.
- Landbot vs Intercom: Intercom is a full help desk. Landbot is cheaper for bot-first teams.
- Landbot vs Drift: Drift targets enterprise B2B sales. Landbot is more affordable for small teams.
Start Using Landbot Now
You learned how to use every major Landbot feature:
- ✅ Kreator agentów AI
- ✅ Whatsapp Automation
- ✅ Metrics Analyzer
- ✅ Lead Generation Agent
- ✅ Contact Manager
- ✅ API Channel Creator
- ✅ Marketing Chatbots
- ✅ Integracje
- ✅ Website Chatbot
Następny krok: Wybierz jedną funkcję i wypróbuj ją teraz.
Most people start with AI Agent Builder.
Zajmie to mniej niż 5 minut.
Często zadawane pytania
How do I create a basic chatbot?
Sign up for Landbot and pick a template or start from scratch. Drag blocks onto the builder and add questions. Test the flow, then publish to your website or WhatsApp.
How does Landbot work?
Landbot uses a visual drag-and-drop builder. You connect blocks into flows and mix rule based logic with AI. Then you deploy bots on web, WhatsApp, or Messenger.
Is Landbot easy to use?
Yes. Landbot needs no coding skills. Templates and the visual builder make it beginner-friendly. Complex flows with many conditions take some practice.
Can I use chatbot for free?
Yes. Landbot’s Free plan costs $0 and includes 100 AI chats per month. That’s enough to test a use case before upgrading to Starter.
How do WhatsApp bots work?
WhatsApp bots connect to a WhatsApp Business account through the API. They reply automatically using set flows or AI. Complex questions get handed off to humans.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 