⚡ Veredito rápido:
- Preços: ClickFunnels starts at $81/month. Close CRM A partir de US$ 35 por assento por mês.
- Ideal para: ClickFunnels for sales funnels, landing pages and online courses. Close CRM for phone calls and outbound sales teams.
- Principal diferença: ClickFunnels builds the pages that generate leads. Close CRM works the leads after they arrive.
- Nossa escolha: ClickFunnels (4.2 vs 3.0) for most users, because it covers your funnel builder, email marketing and checkout pages under one roof.
These two tools sit at opposite ends of the same sales process.
ClickFunnels builds the sales and marketing funnels that pull website visitors in.
Close CRM picks up those leads and puts sales reps on the phone.
Então, o verdadeiro pergunta is where your business online is losing money.
This guide breaks down both tools, feature by feature.
Visão geral
This ClickFunnels vs Close CRM comparison covers pricing, core features and ease of use.
We also look at who each sales tool actually fits.
Our sources include published specs, official documentation and G2 reviews.
Nossos redatores também passaram um tempo testando ambas as plataformas na prática.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
O que é ClickFunnels?
ClickFunnels is a software-as-a-service marketing platform for any online negócios.
It helps you build advanced sales funnels that grow leads and drive sales.
The funnel builder ships with a sizable library of pre-built sales funnels.
You get lead funnels, product launch funnels and webinar funnels out of the box.
A drag and drop editor lets you create landing pages without touching code.
Most people pick it to turn website visitors into paying customers.
🏆 Winner: ClickFunnels
Build automated sales funnels without a developer. Landing pages, checkout pages and email campaigns live on one platform.
Preços do ClickFunnels
Eis como serão os preços do ClickFunnels em 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Lançar | US$ 81/mês | Pequenas empresas starting their first funnel |
| Escala | US$ 164/mês | Growing teams running more marketing campaigns |
| Otimizar | US$ 248/mês | Established brands that fine tune at volume |
| Dominar | US$ 5.997/ano | Agencies and high-volume sellers |
Pricing verified August 2026.
Teste grátis: Yes. ClickFunnels offers a 14-day free trial to new users. Credit card details are required at signup.
Garantia de reembolso: A 30-day money back guarantee applies to annual billing.
📌 Observação: Entry plans cap the number of funnels, users and contacts you can store. Higher tiers raise those caps and unlock unlimited funnels.
⚠️ Pricing conflict flagged: Our research notes list a Startup plan at $81/month on annual billing and $97 month-to-month, plus a Pro plan at $248/month annually. The table above uses our verified plan names and figures. Check the pricing page before you buy.
Principais benefícios do ClickFunnels
Here is what makes ClickFunnels worth a look:
- Construtor do tipo "arrastar e soltar": The landing page builder and website builder need no web design skills. You can create sales pages and opt in forms in minutes.
- Professionally designed templates: Pre-built marketing funnels cover webinar sign ups, lead magnets and product launches.
- Automated email marketing: ClickFunnels email automação sends email sequences and follow-up messages such as abandoned cart reminders.
- Higher conversion rates: Order bumps, one-click upsells and downsells lift the value of each order.
- Online courses and memberships: You can create, sell and manage courses inside the same platform.
- ClickFunnels analytics: The platform tracks total orders, opt-ins and conversion rates automatically.
- Affiliate center: You can run an affiliate program and a coaching program from the same login.
O que nossa equipe observou
Nosso escritor signed up for ClickFunnels and built a two-step lead funnel manually. Here is what stood out from that hands-on time:
Prós e contras do ClickFunnels
✅ Prós
- Builds sophisticated online sales funnels that convert visitors into leads
- Combines page builder, email marketing tools and checkout in one platform
- Extensive analytics and A/B testing to improve sales performance
- Supports online courses, membership sites and community tools
- Educational success center with guides and tutorials for DIY fixes
❌ Contras
- Steep learning curve that takes real time to master
- Many users report that published web pages load very slowly
- Expensive next to competing funnel and page builder tools
- No two-factor authentication, which weakens account security
O que é o Close CRM?
Close CRM is a customer relationship management platform built for sales teams.
It targets small to medium-sized businesses that turn leads into revenue.
Email, calling and SMS all sit in a single inbox.
Sales reps can dial customers straight from the browser, with no phone system.
Automation cuts manual data entry so your team can talk to more prospects.
Close is more than just a tool for storing records. It is built for high-velocity outbound sales processes.
Fechar CRM
A sales-first CRM with built in calling, SMS and email. Migration help is free and setup takes days, not months.
Fechar Preços do CRM
Close charges per seat, so cost scales with your sales team size.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 35 por assento por mês | Fundadores individuais e pequenas empresas equipes |
| Crescimento | US$ 99 por assento por mês | Teams that need workflows and multiple pipelines |
| Escala | US$ 139 por assento por mês | Managers who want call coaching and custom objects |
Pricing verified August 2026.
Teste grátis: Yes. Close offers a 14-day free trial, and a motivated team can go live inside it.
Garantia de reembolso: Close does not publish a blanket refund window. Test the trial first.
📌 Observação: Every plan includes built in calling, texting and email. Advanced features like call coaching and deeper customization sit on the higher tiers.
⚠️ Pricing conflict flagged: Our research notes list Startup at $59 monthly or $49 annually, Professional at $109 or $99, and Enterprise at $149 or $139 per user. The table above shows our verified plan names and figures. Confirm current CRM price on the Close site.
Principais benefícios do Close CRM
Here is where Close earns its place:
- Chamadas integradas: Make phone calls from the app without a separate system. Best-in-class call functionality is what most reviews praise.
- Power dialer and predictive dialer: Both dialers automate the process and dial multiple numbers so reps skip dead lines.
- Visualizações inteligentes: Filter leads by criteria to prioritise the sales opportunities most likely to close.
- Workflows and reminders: Automated follow ups, email templates and bulk email lift response rates without manual effort.
- Fast onboarding: A CSV import tool and free one-click migration move contacts from other CRMs.
- Sessões de coaching ao vivo por chamada: Managers can listen in and help sales reps mid-call, which speeds up training.
- Visual pipeline: A pipeline view exposes bottlenecks, and profile timelines capture all the data from your divulgação.
- Funciona em qualquer lugar: Reps can pick up customer relationships from a desktop or a mobile device between meetings.
O que nossa equipe observou
Our writer ran Close CRM through a week of live outreach, including calls and Zoom meetings. Here is what stood out:
Vantagens e Desvantagens do Close CRM
✅ Prós
- Simple enough to earn full team engagement and quick onboarding
- Best-in-class calling, with dialing straight from the browser
- Broad multichannel outreach across email, SMS and phone
- Proactive onboarding support with free migration help and training
- Rated 4.7/5 on G2 by verified users
❌ Contras
- Relatórios is weak next to bigger CRM options
- Less customizable than other CRMs, which limits some businesses
- Integrates with 80+ tools but misses a few key ones
- Entry-level pricing is mid-tier to expensive for smaller teams
Comparação de recursos
Ready for the detailed ClickFunnels vs Close CRM breakdown? We line up clickfunnels features against Close CRM features across ten areas, so you can match each tool to your own sales process.
| Recurso | ClickFunnels | Fechar CRM |
|---|---|---|
| Preço inicial | US$ 81/mês | US$ 35 por assento por mês |
| Plano Gratuito | ❌ | ❌ |
| Construtor de Funil | ✅ | ❌ |
| Construtor de Páginas de Destino | ✅ | ❌ |
| Chamadas integradas | ❌ | ✅ |
| Marketing por e-mail | ✅ | ✅ |
| Checkout Pages | ✅ | ❌ |
| Cursos online | ✅ | ❌ |
| Gestão de Contatos | ✅ | ✅ |
| Teste grátis | 14 dias | 14 dias |
| Ideal para | Funnels and digital products | Equipes de vendas externas |
1. Funnel Builder vs Lead Pipeline
ClickFunnels: The entire funnel is the core feature here. You pick a template, then build automated sales funnels that guide customer journeys from first click to purchase. Lead generation, webinar sign ups and product launches each get their own starting point.
Fechar CRM: There is no funnel builder. Instead you get multiple pipelines and Smart Views that sort leads by stage or criteria. It assumes traffic already exists and focuses on working it.
2. Páginas de destino e construtor de páginas
ClickFunnels: The drag and drop builder handles landing pages, sales pages and opt in forms. Professionally designed templates mean no web design work. It doubles as a website builder for simple sites.
Fechar CRM: Close has no page builder at all. To create landing pages you need another tool feeding leads in. That is a real gap if you want everything under one roof.
⚠️ Aviso: A large number of users report that web pages built in ClickFunnels load very slowly. Slow pages cost you sales, so test load speed before a big campaign.
3. Contact Management and Custom Fields
ClickFunnels: A customizable CRM stores contacts inside the same platform that built the funnel. Contact management is solid for marketing, though it is lighter than a dedicated sales tool.
Fechar CRM: This is proper customer relationship management. Custom fields and custom objects shape records around your business, and profile timelines keep every touch in one view. Close is still less flexible than the largest CRM options.
4. Email Marketing and Email Sequences
ClickFunnels: Built-in email marketing tools run email campaigns and automated email marketing after someone leaves your site. Welcome messages and abandoned cart reminders are standard email sequences here.
Fechar CRM: Email here is one-to-one first. Email templates, bulk email and sequences are aimed at sales outreach rather than broadcast marketing. Replies land in the same inbox as calls and texts.
5. Phone Calls, SMS and Outreach
ClickFunnels: There is no calling layer. ClickFunnels expects potential customers to self-serve through the page, not to get a call from sales reps.
Fechar CRM: This is the reason teams choose Close. Built in calling, a power dialer and a predictive dialer let reps dial multiple numbers without leaving the app. Managers can join live for call coaching.
6. Automação e Fluxos de Trabalho
ClickFunnels: Funnel automations trigger on buyer behaviour, so automated sales run while you sleep. Order bumps, one-click upsells and downsells fire at checkout without any manual step.
Fechar CRM: Workflows chase people instead of pages. Automated follow ups and reminders cut manual data entry and keep tasks moving, which is how small teams work more leads and book more deals.
7. Checkout Pages and Payments
ClickFunnels: Checkout pages collect credit card details inside the funnel. Removing distractions at this step is how ClickFunnels lifts conversion rates on paid offers.
Fechar CRM: Close does not take payments. Deals are marked won in the CRM, then billing happens elsewhere. Its ROI calculator estimates return before you commit.
8. Online Courses and Online Store
ClickFunnels: You can create and sell online courses, run memberships and open an online store. Community tools keep like minded entrepreneurs engaged. It is not as deep as a dedicated LMS.
Fechar CRM: No course or store features exist. Close is a sales tool, and it stays in that lane.
9. Reports, Analytics and Integrations
ClickFunnels: ClickFunnels analytics track total orders, opt-ins and conversion rates automatically. A/B testing lets you compare two versions of a page. Third party integrations connect email marketing and CRM systems.
Fechar CRM: Reporting covers quick KPI reports and custom graphs for training, but users call it weak for deeper analysis. Close connects with 80+ other tools, including Zoom meetings, though a few key integrations are missing.
10. Preços e Custos
Let’s put clickfunnels pricing and Close plans side by side.
| Nível | ClickFunnels | Fechar CRM |
|---|---|---|
| Entrada | Lançamento: US$ 81/mês | Essencial: US$ 35 por assento por mês |
| Meio | Escala: US$ 164/mês | Crescimento: US$ 99 por assento por mês |
| Superior | Optimize: US$ 248/mês | Escala: US$ 139 por assento por mês |
| Principal | Dominate: $5,997/yr | ❌ |
ClickFunnels: One flat fee covers the whole team, so cost does not climb as you hire. Is ClickFunnels worth it? If it replaces a page builder, an email tool and a checkout tool, the $81 entry price is fair.
Fechar CRM: Seat pricing looks cheap for one user and gets steep fast. Five reps on Growth cost far more than a single ClickFunnels plan. Budget carefully for a small business.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Funis de vendas e páginas de destino | ClickFunnels | Construtor de funil completo incluído |
| Heavy phone calls | Fechar CRM | Built in calling and dialers |
| Venda de cursos online | ClickFunnels | Cursos e planos de assinatura integrados |
| Managing a growing sales team | Fechar CRM | Pipelines, coaching, reporting |
| One flat fee for the team | ClickFunnels | Sem cobrança por assento |
| Configuração fácil para iniciantes | Fechar CRM | Curva de aprendizado mais rápida |
💰 Seu orçamento
Close looks cheaper until you add users. ClickFunnels charges one price no matter how many people log in.
🔌 Seu conjunto de tecnologias
Close needs a traffic source in front of it. ClickFunnels can stand alone or feed a CRM through third party integrations.
📞 Seu Processo de Vendas
Self-serve checkout points to ClickFunnels. Deals that need a human on the phone point to Close.
🎓 Seu nível de experiência
ClickFunnels has a steep learning curve, so plan for setup time. Close gets a sales team productive in days.
🆓 Testes e demonstrações grátis
Both give you 14 days. Build one real funnel or import real contacts, not a test file.
🛟 Opções de suporte
ClickFunnels runs live chat 24 hours a day, Monday through Friday, plus an AI chatbot and a success center. Close leans on its help center, API docs and product updates.
💡 Dica profissional: ClickFunnels says email support runs 24 hours a day, seven days a week, but ClickFunnels users report replies can take a long time. Use live chat when something is urgent.
Guia de Troca
Already on one of these? Here is what changes when you move.
🔄 Switching from ClickFunnels to Close CRM?
✅ O que você vai ganhar:
- Built in calling with a power dialer for outbound work
- Real pipeline tracking with reminders on every lead
- A cheaper entry seat for a one-person operation
❌ O que você perderá:
- The funnel builder and every landing page you built
- Checkout pages, order bumps and upsells
- Online courses, memberships and the affiliate center
📋 Como mudar:
- Export your contacts and orders from ClickFunnels as CSV
- Start the Close free trial and run the one-click migration
- Keep a separate page builder live so your funnels keep running
🔄 Switching from Close CRM to ClickFunnels?
✅ O que você vai ganhar:
- A drag and drop editor for sales pages and web pages
- Payments, checkout and upsells inside the entire funnel
- One flat bill instead of a charge per user
❌ O que você perderá:
- Built in calling, SMS and the predictive dialer
- Call coaching and live manager support on calls
- Smart Views and deep custom fields for sales records
📋 Como mudar:
- Export leads, notes and call logs from Close
- Open a ClickFunnels trial and import contacts
- Rebuild your first funnel from a template, then add a phone tool
O que nossa avaliação não abordou
This comparison focused on small businesses and lean sales teams. We did not test enterprise contracts, custom API work or agency reselling. Deliverability at very high send volume also sits outside what we could measure. If you run 50+ seats, your priorities will differ from ours.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Fechar CRM |
| 🚀 Principais funcionalidades | ClickFunnels |
| 📄 Páginas de destino | ClickFunnels |
| 📞 Calls and Outreach | Fechar CRM |
| 📧 Marketing por e-mail | ClickFunnels |
| 👶 Facilidade de uso | Fechar CRM |
| 📊 Reportagem | ClickFunnels |
| 🎓 Courses and Store | ClickFunnels |
| 🏆 Vencedor Geral | ClickFunnels |
🏆 VENCEDOR: CLICKFUNNELS
ClickFunnels wins 5 out of 8 categories.
Ideal para: Sales funnels, digital product sales, online courses, lead generation
These are two very different products aimed at two different jobs. ClickFunnels builds and sells. Close CRM organises and calls.
Close is excellent if your revenue comes from phone calls and repeat outreach. High-volume inside sales teams get more from it than from any page builder.
If you need marketing funnels that generate leads and collect payments, ClickFunnels covers far more ground for the money. That range is why it takes our pick.
Mais comparações do ClickFunnels
Here is how ClickFunnels holds up against other funnel and marketing platforms:
ClickFunnels vs GoHighLevel
O ClickFunnels se destaca em: cleaner funnel templates, simpler course delivery, faster first-funnel setup
GoHighLevel vence em: agency sub-accounts, white labelling, bulk SMS for clients
O ClickFunnels se destaca em: page design control, checkout upsells, digital course hosting
Keap vence com base em: appointment booking, invoicing, longer-running lifecycle automation
O ClickFunnels se destaca em: lower entry cost, purpose-built sales pages, order bumps at checkout
A HubSpot vence em: reporting depth, free starter tier, huge app marketplace
Mais comparações do Close CRM
Weighing other crm options? Here is how Close measures up, and the video below runs through more alternatives.
Vitórias apertadas em: browser calling, faster onboarding, lower cost at small seat counts
A HubSpot vence em: dashboards, marketing tools, a free tier for early-stage companies
Fechar CRM vs. CRM de segunda-feira
Vitórias apertadas em: dialers, call recording, sales-specific defaults out of the box
Vitórias do CRM na segunda-feira em: board customization, cross-team project views, visual dashboards
Vitórias apertadas em: dialer quality, single-inbox workflow, migration support during setup
Freshsales vence em: free entry plan, territory rules, deeper report builder
Perguntas frequentes
O que o ClickFunnels faz?
It builds sales and marketing funnels. You create landing pages, opt in forms, checkout pages and email campaigns in one place, then track how many visitors become buyers.
Qual o preço mensal do ClickFunnels?
Plans run from $81 per month on Launch to $248 per month on Optimize. The Dominate plan is billed at $5,997 per year.
Por que as pessoas estão abandonando o ClickFunnels?
The usual reasons are cost, a steep learning curve and slow-loading pages. Some users also flag missing two-factor authentication and occasional glitches.
Em que o Close se diferencia de outros CRMs?
It merges CRM records with sales engagement. Calling, SMS and email sit in one inbox, so reps work leads without switching apps. Most rivals bolt calling on later.
Which tool should I choose for my online business?
Choose ClickFunnels if you sell through pages and need a funnel builder. Choose Close if your revenue depends on reps making phone calls every day.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 