⚡ Краткий вывод:
- Цены: ClickFunnels starts at $81/month. Close CRM от 35 долларов за место в месяц.
- Лучше всего подходит для: ClickFunnels for sales funnels, landing pages and online courses. Close CRM for phone calls and outbound sales teams.
- Ключевое отличие: ClickFunnels builds the pages that generate leads. Close CRM works the leads after they arrive.
- Наш выбор: ClickFunnels (4.2 vs 3.0) for most users, because it covers your funnel builder, email marketing and checkout pages under one roof.
These two tools sit at opposite ends of the same sales process.
ClickFunnels builds the sales and marketing funnels that pull website visitors in.
Close CRM picks up those leads and puts sales reps on the phone.
Так что настоящий вопрос is where your business online is losing money.
This guide breaks down both tools, feature by feature.
Обзор
This ClickFunnels vs Close CRM comparison covers pricing, core features and ease of use.
We also look at who each sales tool actually fits.
Our sources include published specs, official documentation and G2 reviews.
Наши авторы также провели некоторое время, непосредственно работая с обеими платформами.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Что такое ClickFunnels?
ClickFunnels is a software-as-a-service marketing platform for any online бизнес.
It helps you build advanced sales funnels that grow leads and drive sales.
The funnel builder ships with a sizable library of pre-built sales funnels.
You get lead funnels, product launch funnels and вебинар funnels out of the box.
A drag and drop editor lets you create landing pages without touching code.
Most people pick it to turn website visitors into paying customers.
🏆 Winner: ClickFunnels
Build automated sales funnels without a developer. Landing pages, checkout pages and email campaigns live on one platform.
Цены ClickFunnels
Вот как будут выглядеть цены на ClickFunnels в 2026 году.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Запуск | 81 доллар в месяц | Малый бизнес starting their first funnel |
| Шкала | 164 доллара в месяц | Growing teams running more marketing campaigns |
| Оптимизировать | 248 долларов в месяц | Established brands that fine tune at volume |
| Доминировать | 5997 долларов в год | Agencies and high-volume sellers |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. ClickFunnels offers a 14-day free trial to new users. Credit card details are required at signup.
Гарантия возврата денег: A 30-day money back guarantee applies to annual billing.
📌 Примечание: Entry plans cap the number of funnels, users and contacts you can store. Higher tiers raise those caps and unlock unlimited funnels.
⚠️ Pricing conflict flagged: Our research notes list a Startup plan at $81/month on annual billing and $97 month-to-month, plus a Pro plan at $248/month annually. The table above uses our verified plan names and figures. Check the pricing page before you buy.
Основные преимущества ClickFunnels
Here is what makes ClickFunnels worth a look:
- Drag and drop builder: The landing page builder and website builder need no web design skills. You can create sales pages and opt in forms in minutes.
- Professionally designed templates: Pre-built marketing funnels cover webinar sign ups, lead magnets and product launches.
- Automated email marketing: ClickFunnels email автоматизация sends email sequences and follow-up messages such as abandoned cart reminders.
- Higher conversion rates: Order bumps, one-click upsells and downsells lift the value of each order.
- Online courses and memberships: You can create, sell and manage courses inside the same platform.
- ClickFunnels analytics: The platform tracks total orders, opt-ins and conversion rates automatically.
- Affiliate center: You can run an affiliate program and a coaching program from the same login.
Что заметила наша команда
Наш писатель signed up for ClickFunnels and built a two-step lead funnel manually. Here is what stood out from that hands-on time:
Плюсы и минусы ClickFunnels
✅ Плюсы
- Builds sophisticated online sales funnels that convert visitors into leads
- Combines page builder, email marketing tools and checkout in one platform
- Extensive analytics and A/B testing to improve sales performance
- Supports online courses, membership sites and community tools
- Educational success center with guides and tutorials for DIY fixes
❌ Минусы
- Steep learning curve that takes real time to master
- Many users report that published web pages load very slowly
- Expensive next to competing funnel and page builder tools
- No two-factor authentication, which weakens account security
Что такое Close CRM?
Close CRM is a customer relationship management platform built for sales teams.
It targets small to medium-sized businesses that turn leads into revenue.
Email, calling and SMS all sit in a single inbox.
Sales reps can dial customers straight from the browser, with no phone system.
Automation cuts manual data entry so your team can talk to more prospects.
Close is more than just a tool for storing records. It is built for high-velocity outbound sales processes.
Закрыть CRM
A sales-first CRM with built in calling, SMS and email. Migration help is free and setup takes days, not months.
Цены на CRM-систему Close
Close charges per seat, so cost scales with your sales team size.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Основные сведения | 35 долларов за место в месяц | Основатели-одиночки и малый бизнес команды |
| Рост | 99 долларов за место в месяц | Teams that need workflows and multiple pipelines |
| Шкала | 139 долларов за место в месяц | Managers who want call coaching and custom objects |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Close offers a 14-day free trial, and a motivated team can go live inside it.
Гарантия возврата денег: Close does not publish a blanket refund window. Test the trial first.
📌 Примечание: Every plan includes built in calling, texting and email. Advanced features like call coaching and deeper customization sit on the higher tiers.
⚠️ Pricing conflict flagged: Our research notes list Startup at $59 monthly or $49 annually, Professional at $109 or $99, and Enterprise at $149 or $139 per user. The table above shows our verified plan names and figures. Confirm current CRM price on the Close site.
Основные преимущества Close CRM
Here is where Close earns its place:
- Встроенная функция вызова: Make phone calls from the app without a separate system. Best-in-class call functionality is what most reviews praise.
- Power dialer and predictive dialer: Both dialers automate the process and dial multiple numbers so reps skip dead lines.
- Интеллектуальные представления: Filter leads by criteria to prioritise the sales opportunities most likely to close.
- Workflows and reminders: Automated follow ups, email templates and bulk email lift response rates without manual effort.
- Fast onboarding: A CSV import tool and free one-click migration move contacts from other CRMs.
- Коучинг в режиме реального времени: Managers can listen in and help sales reps mid-call, which speeds up training.
- Visual pipeline: A pipeline view exposes bottlenecks, and profile timelines capture all the data from your информационно-просветительская работа.
- Работает где угодно: Reps can pick up customer relationships from a desktop or a mobile device between meetings.
Что заметила наша команда
Our writer ran Close CRM through a week of live outreach, including calls and Zoom meetings. Here is what stood out:
Преимущества и недостатки Close CRM
✅ Плюсы
- Simple enough to earn full team engagement and quick onboarding
- Best-in-class calling, with dialing straight from the browser
- Broad multichannel outreach across email, SMS and phone
- Proactive onboarding support with free migration help and training
- Rated 4.7/5 on G2 by verified users
❌ Минусы
- Отчетность is weak next to bigger CRM options
- Less customizable than other CRMs, which limits some businesses
- Integrates with 80+ tools but misses a few key ones
- Entry-level pricing is mid-tier to expensive for smaller teams
Сравнение характеристик
Ready for the detailed ClickFunnels vs Close CRM breakdown? We line up clickfunnels features against Close CRM features across ten areas, so you can match each tool to your own sales process.
| Особенность | ClickFunnels | Закрыть CRM |
|---|---|---|
| Начальная цена | 81 доллар в месяц | 35 долларов за место в месяц |
| Бесплатный план | ❌ | ❌ |
| Конструктор воронок продаж | ✅ | ❌ |
| Конструктор целевых страниц | ✅ | ❌ |
| Встроенная функция вызова | ❌ | ✅ |
| Email-маркетинг | ✅ | ✅ |
| Checkout Pages | ✅ | ❌ |
| Онлайн-курсы | ✅ | ❌ |
| Управление контактами | ✅ | ✅ |
| Бесплатная пробная версия | 14 дней | 14 дней |
| Лучше всего подходит для | Funnels and digital products | Команды исходящих продаж |
1. Funnel Builder vs Lead Pipeline
ClickFunnels: The entire funnel is the core feature here. You pick a template, then build automated sales funnels that guide customer journeys from first click to purchase. Lead generation, webinar sign ups and product launches each get their own starting point.
Закрыть CRM: There is no funnel builder. Instead you get multiple pipelines and Smart Views that sort leads by stage or criteria. It assumes traffic already exists and focuses on working it.
2. Целевые страницы и конструктор страниц
ClickFunnels: The drag and drop builder handles landing pages, sales pages and opt in forms. Professionally designed templates mean no web design work. It doubles as a website builder for simple sites.
Закрыть CRM: Close has no page builder at all. To create landing pages you need another tool feeding leads in. That is a real gap if you want everything under one roof.
⚠️ Предупреждение: A large number of users report that web pages built in ClickFunnels load very slowly. Slow pages cost you sales, so test load speed before a big campaign.
3. Contact Management and Custom Fields
ClickFunnels: A customizable CRM stores contacts inside the same platform that built the funnel. Contact management is solid for marketing, though it is lighter than a dedicated sales tool.
Закрыть CRM: This is proper customer relationship management. Custom fields and custom objects shape records around your business, and profile timelines keep every touch in one view. Close is still less flexible than the largest CRM options.
4. Email Marketing and Email Sequences
ClickFunnels: Built-in email marketing tools run email campaigns and automated email marketing after someone leaves your site. Welcome messages and abandoned cart reminders are standard email sequences here.
Закрыть CRM: Email here is one-to-one first. Email templates, bulk email and sequences are aimed at sales outreach rather than broadcast marketing. Replies land in the same inbox as calls and texts.
5. Phone Calls, SMS and Outreach
ClickFunnels: There is no calling layer. ClickFunnels expects potential customers to self-serve through the page, not to get a call from sales reps.
Закрыть CRM: This is the reason teams choose Close. Built in calling, a power dialer and a predictive dialer let reps dial multiple numbers without leaving the app. Managers can join live for call coaching.
6. Автоматизация и рабочие процессы
ClickFunnels: Funnel automations trigger on buyer behaviour, so automated sales run while you sleep. Order bumps, one-click upsells and downsells fire at checkout without any manual step.
Закрыть CRM: Workflows chase people instead of pages. Automated follow ups and reminders cut manual data entry and keep tasks moving, which is how small teams work more leads and book more deals.
7. Checkout Pages and Payments
ClickFunnels: Checkout pages collect credit card details inside the funnel. Removing distractions at this step is how ClickFunnels lifts conversion rates on paid offers.
Закрыть CRM: Close does not take payments. Deals are marked won in the CRM, then billing happens elsewhere. Its ROI calculator estimates return before you commit.
8. Online Courses and Online Store
ClickFunnels: You can create and sell online courses, run memberships and open an online store. Community tools keep like minded entrepreneurs engaged. It is not as deep as a dedicated LMS.
Закрыть CRM: No course or store features exist. Close is a sales tool, and it stays in that lane.
9. Reports, Analytics and Integrations
ClickFunnels: ClickFunnels analytics track total orders, opt-ins and conversion rates automatically. A/B testing lets you compare two versions of a page. Third party integrations connect email marketing and CRM systems.
Закрыть CRM: Reporting covers quick KPI reports and custom graphs for training, but users call it weak for deeper analysis. Close connects with 80+ other tools, including Zoom meetings, though a few key integrations are missing.
10. Ценообразование и стоимость
Let’s put clickfunnels pricing and Close plans side by side.
| Уровень | ClickFunnels | Закрыть CRM |
|---|---|---|
| Вход | Запуск: 81 доллар в месяц | Основные расходы: 35 долларов за место в месяц. |
| Середина | Стоимость: 164 доллара в месяц | Рост: 99 долларов США/место/месяц |
| Верхняя | Оптимизация: 248 долларов в месяц | Стоимость: 139 долларов США/место/месяц |
| Вершина | Dominate: $5,997/yr | ❌ |
ClickFunnels: One flat fee covers the whole team, so cost does not climb as you hire. Is ClickFunnels worth it? If it replaces a page builder, an email tool and a checkout tool, the $81 entry price is fair.
Закрыть CRM: Seat pricing looks cheap for one user and gets steep fast. Five reps on Growth cost far more than a single ClickFunnels plan. Budget carefully for a small business.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Воронки продаж и целевые страницы | ClickFunnels | В комплект входит полнофункциональный конструктор воронок продаж. |
| Heavy phone calls | Закрыть CRM | Built in calling and dialers |
| Продажа онлайн-курсов | ClickFunnels | Встроенные курсы и членство |
| Managing a growing sales team | Закрыть CRM | Pipelines, coaching, reporting |
| One flat fee for the team | ClickFunnels | Плата за место не взимается. |
| Простая в настройке настройка для начинающих. | Закрыть CRM | Более быстрое освоение материала |
💰 Ваш бюджет
Close looks cheaper until you add users. ClickFunnels charges one price no matter how many people log in.
🔌 Ваш технологический стек
Close needs a traffic source in front of it. ClickFunnels can stand alone or feed a CRM through third party integrations.
📞 Ваш процесс продаж
Self-serve checkout points to ClickFunnels. Deals that need a human on the phone point to Close.
🎓 Ваш уровень опыта
ClickFunnels has a steep learning curve, so plan for setup time. Close gets a sales team productive in days.
🆓 Бесплатные пробные версии и демо-версии
Both give you 14 days. Build one real funnel or import real contacts, not a test file.
🛟 Варианты поддержки
ClickFunnels runs live chat 24 hours a day, Monday through Friday, plus an AI чат-бот and a success center. Close leans on its help center, API docs and product updates.
💡 Полезный совет: ClickFunnels says email support runs 24 hours a day, seven days a week, but ClickFunnels users report replies can take a long time. Use live chat when something is urgent.
Руководство по переключению
Already on one of these? Here is what changes when you move.
🔄 Switching from ClickFunnels to Close CRM?
✅ Что вы получите:
- Built in calling with a power dialer for outbound work
- Real pipeline tracking with reminders on every lead
- A cheaper entry seat for a one-person operation
❌ Что вы потеряете:
- The funnel builder and every landing page you built
- Checkout pages, order bumps and upsells
- Online courses, memberships and the affiliate center
📋 Как переключиться:
- Export your contacts and orders from ClickFunnels as CSV
- Start the Close free trial and run the one-click migration
- Keep a separate page builder live so your funnels keep running
🔄 Switching from Close CRM to ClickFunnels?
✅ Что вы получите:
- A drag and drop editor for sales pages and web pages
- Payments, checkout and upsells inside the entire funnel
- One flat bill instead of a charge per user
❌ Что вы потеряете:
- Built in calling, SMS and the predictive dialer
- Call coaching and live manager support on calls
- Smart Views and deep custom fields for sales records
📋 Как переключиться:
- Export leads, notes and call logs from Close
- Open a ClickFunnels trial and import contacts
- Rebuild your first funnel from a template, then add a phone tool
Что не было рассмотрено в нашем обзоре
This comparison focused on small businesses and lean sales teams. We did not test enterprise contracts, custom API work or agency reselling. Deliverability at very high send volume also sits outside what we could measure. If you run 50+ seats, your priorities will differ from ours.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Закрыть CRM |
| 🚀 Основные функции | ClickFunnels |
| 📄 Целевые страницы | ClickFunnels |
| 📞 Calls and Outreach | Закрыть CRM |
| 📧 Email-маркетинг | ClickFunnels |
| 👶 Простота использования | Закрыть CRM |
| 📊 Составление отчетов | ClickFunnels |
| 🎓 Courses and Store | ClickFunnels |
| 🏆 Общий победитель | ClickFunnels |
🏆 ПОБЕДИТЕЛЬ: CLICKFUNNELS
ClickFunnels wins 5 out of 8 categories.
Лучше всего подходит для: Sales funnels, digital product sales, online courses, lead generation
These are two very different products aimed at two different jobs. ClickFunnels builds and sells. Close CRM organises and calls.
Close is excellent if your revenue comes from phone calls and repeat outreach. High-volume inside sales teams get more from it than from any page builder.
If you need marketing funnels that generate leads and collect payments, ClickFunnels covers far more ground for the money. That range is why it takes our pick.
Сравнение ClickFunnels: дополнительные примеры
Here is how ClickFunnels holds up against other funnel and marketing platforms:
ClickFunnels против GoHighLevel
ClickFunnels побеждает по следующим параметрам: cleaner funnel templates, simpler course delivery, faster first-funnel setup
GoHighLevel побеждает в следующих матчах: agency sub-accounts, white labelling, bulk SMS for clients
ClickFunnels побеждает по следующим параметрам: page design control, checkout upsells, digital course hosting
Кип побеждает по следующим пунктам: appointment booking, invoicing, longer-running lifecycle automation
ClickFunnels побеждает по следующим параметрам: lower entry cost, purpose-built sales pages, order bumps at checkout
HubSpot побеждает по следующим показателям: reporting depth, free starter tier, huge app marketplace
Больше информации о Close CRM по сравнению с другими сервисами.
Weighing other crm options? Here is how Close measures up, and the video below runs through more alternatives.
Победы с минимальным преимуществом: browser calling, faster onboarding, lower cost at small seat counts
HubSpot побеждает по следующим показателям: dashboards, marketing tools, a free tier for early-stage companies
Закрытие CRM против закрытия CRM в понедельник
Победы с минимальным преимуществом: dialers, call recording, sales-specific defaults out of the box
В понедельник CRM-системы добились успеха в следующих областях: board customization, cross-team project views, visual dashboards
Close CRM против Freshsales CRM
Победы с минимальным преимуществом: dialer quality, single-inbox workflow, migration support during setup
Freshsales побеждает по следующим показателям: free entry plan, territory rules, deeper report builder
Часто задаваемые вопросы
Что делает ClickFunnels?
It builds sales and marketing funnels. You create landing pages, opt in forms, checkout pages and email campaigns in one place, then track how many visitors become buyers.
Сколько стоит ClickFunnels в месяц?
Plans run from $81 per month on Launch to $248 per month on Optimize. The Dominate plan is billed at $5,997 per year.
Почему люди уходят из ClickFunnels?
The usual reasons are cost, a steep learning curve and slow-loading pages. Some users also flag missing two-factor authentication and occasional glitches.
Чем Close отличается от других CRM-систем?
It merges CRM records with sales engagement. Calling, SMS and email sit in one inbox, so reps work leads without switching apps. Most rivals bolt calling on later.
Which tool should I choose for my online business?
Choose ClickFunnels if you sell through pages and need a funnel builder. Choose Close if your revenue depends on reps making phone calls every day.
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