📊 Resultados dos nossos testes:
- 🎯 Melhor CRM Solutions: Salesforce offers dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud — A Salesforce vence.
- 🤖 AI Innovation: Salesforce’s Einstein AI and Agentforce AI agent vs Bitrix24’s Co-Pilot — A Salesforce vence.
- 💰 Modelo de preços: Salesforce at $25/user/month vs Bitrix24’s flat $49/org for unlimited users — Bitrix24 vence
- 🔌 Integration Apps: Salesforce’s 5,000+ AppExchange apps vs Bitrix24’s all in one platform — A Salesforce vence.
- 📋 Ferramentas de gerenciamento de projetos: Bitrix24 has Gantt charts and Kanban boards built in — Bitrix24 vence
Choosing between Salesforce vs Bitrix24 comes down to one big pergunta.
Do you need the best CRM in the industry, or a unified platform that runs your whole negócios?
Salesforce is the best bet for sales teams that want deep customer relationship management.
Bitrix24 is an all in one platform for pequenas empresas that want CRM, project management, and team chat in one place.
Both are popular crm solutions, but they serve very different aspects of running a company.
The wrong pick will cost you time, money, and growth.
We tested both crm tool platforms hands-on so you can make the right call for your negócios.
Visão geral
We set up real accounts on both Salesforce and Bitrix24 and ran them through their paces.
We built a sales pipeline, ran lead management workflows, tested automação features, and tracked deals from start to close.
We compared customization options, mobile apps, file sharing, and how each platform supports remote teams.
Here is exactly what we found — no hype, just facts to help you choose the right crm software.
O que é Salesforce?
Salesforce is a leading AI-powered, cloud-based customer relationship management platform.
Salesforce, Inc. is an American saas company headquartered in San Francisco, California.
It was founded in February 1999 by former Oracle executive and co founder Marc Benioff.
Salesforce made its initial public offering in 2004 and became the world’s largest enterprise software firm in 2022.
It ranked 491st on the 2023 Fortune 500 with $31.3 billion in revenues and has been part of the Dow Jones Industrial Average since 2020.
Today, the salesforce team gives sales, service, and marketing employees a complete view of every customer — including activity history, key contacts, and their communications.
Salesforce
Salesforce is the world’s #1 customer company platform — the best crm for sales, service, and marketing. It scales as your business grows, with Einstein AI built into every customer experience.
Preços do Salesforce
Here is what salesforce offers in pricing for 2026. Salesforce uses a tiered pricing structure based on business needs.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 25 por usuário por mês | Smaller businesses starting with CRM |
| Profissional | US$ 75 por usuário por mês | Growing sales teams that need more features |
| Empresa | US$ 150 por usuário por mês | Companies needing collaborative forecasting |
Teste grátis: Salesforce offers a 30-day free trial on most salesforce products. No credit card required.
Garantia de reembolso: Salesforce does not advertise a standard money-back policy. Review contract terms before you commit.
📌 Observação: Salesforce pricing is per user, billed annually. The Essentials tier starts at $25 per user per month. Costs scale fast as your team and add ons grow.
⚠️ Aviso: Higher tiers unlock advanced marketing automation, 24/7 customer support, and collaborative forecasting. Salesforce’s pricing can escalate quickly with add ons, implementation, and training costs.
Principais benefícios do Salesforce
Here is what makes Salesforce the best bet for most businesses:
- Market-leading CRM: Salesforce is consistently ranked the #1 CRM by IDC. It offers a complete view of customers with activity history, key contacts, and communications across every account.
- Produtos dedicados em nuvem: Salesforce includes dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. Each cloud handles different aspects of customer success.
- Einstein AI e Agentforce: Salesforce’s groundbreaking ai innovation automates tasks and personalizes customer experiences. Reported gains include 30% higher employee productivity and 33% CSAT improvement.
- Mercado AppExchange: Launched in 2006, the AppExchange now hosts over 5,000 apps. Salesforce integrates with QuickBooks, Zendesk, MailChimp, SAP, Oracle, and other clients’ core software.
- Nuvem de dados: Data Cloud is a “data lakehouse” that unifies real-time business data from any source. Combined with Tableau, it powers high-accuracy reportagem e análises.
- Escalável conforme o crescimento do seu negócio: Salesforce takes advantage of its cloud infrastructure to handle complex relationship management. Customer 360 lets companies move at speed from startup to enterprise.
Vantagens e Desvantagens do Salesforce
✅ Prós
- #1 ranked CRM by IDC with a proven track record
- Einstein AI and Agentforce ai agent automate sales workflows
- 5,000+ AppExchange apps to integrate with QuickBooks and more
- Near-endless customization options and scalability
- Produtos dedicados de Sales Cloud, Service Cloud e Marketing Cloud
❌ Contras
- Per user basis pricing gets expensive as teams grow
- Frequentemente considerado excessivo para empresas muito pequenas.
- Implementation and training costs add to total cost
- Pricing structure is complex with custom quotes for some products
O que é Bitrix24?
Bitrix24 is a comprehensive suite of cloud collaboration tools for managing projects, customers, and teams.
It integrates a classic CRM, project management tools, and a communications platform into a single platform.
Bitrix24 centralizes business data and customer relationships into one unified platform — keeping company structure, internal communications, and sales pipeline data in one place.
It hosts data on Amazon Web Services with SSL encryption and includes European Union data hosting options.
The bitrix24 crm offers a free plan for up to 12 users — making it incredibly easy for small businesses and startups to start.
Bitrix24 also includes Co-Pilot, an AI-powered assistant that helps new users navigate the many features and automate tasks.
Bitrix24
Bitrix24 is a unified platform that combines CRM, project management, HR, and team chat. Its flat fee pricing supports unlimited users — making it a top pick for medium sized businesses and remote teams.
Preços do Bitrix24
Here is what Bitrix24 costs in 2026. The paid plans are charged per organization, not per user basis.
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 49 por organização por mês | Small teams needing core crm features |
| Padrão | US$ 99 por organização por mês | Growing teams with unlimited users (100GB storage) |
| Plano Profissional | US$ 199 por organização por mês | Teams needing automation features and HR tools |
| Empresa | US$ 399 por organização por mês | Larger companies with advanced features needs |
Teste grátis: Bitrix24 offers a 30-day free trial on the Professional plan. The free plan is available forever for up to 12 users.
Garantia de reembolso: Bitrix24 does not widely advertise refunds. Contact support before purchase if refunds matter to you.
📌 Observação: The Plus plan costs $39/month for up to 24 users with 24 GB of storage. Annual subscriptions save 20%, and two-year subscriptions save 31%.
⚠️ Aviso: The free plan does not include workflow automation or invoicing. New users report a steep learning curve due to the many features and complex user interface.
Principais benefícios do Bitrix24
Here is why Bitrix24 stands out for pequenas empresas and medium sized businesses:
- All In One Platform: Bitrix24 combines CRM, project management tools, task management, contact management, sales management, and collaboration tools. You don’t need separate apps for each function.
- Plano gratuito para usuários ilimitados: The free plan includes core crm, task management, file sharing, and 5GB cloud storage. Communications tools work for unlimited users at no cost.
- Flat Fee Pricing: Unlike Salesforce, Bitrix24 charges per organization. A team of 50 pays the same as a team of 5 on paid plans.
- Gerenciamento de projetos: Includes Gantt charts and Kanban boards for managing projects. Teams can assign tasks, set deadlines, and generate reports from a single platform.
- Comunicação interna: Built-in chat, group chats, video conferencing, voz calls, and activity stream. Bitrix24 also works as a simple crm with an employee directory for company structure.
- Sites & Online Stores: Build landing pages, web forms, and online stores with a product catalog right inside the platform. Google Analytics integration tracks marketing campaigns.
O que nossa equipe observou
Nosso escritor signed up for Bitrix24 and spent several days exploring the platform. Here’s what stood out:
Bitrix24: Prós e Contras
✅ Prós
- Free plan available with unlimited users for chat and tasks
- Flat per-organization paid plans save money as teams grow
- CRM, project management tools, and HR in one comprehensive suite
- Built-in group chats, video calls, and file sharing
- Aplicativos móveis para iOS e Android incluído
❌ Contras
- Steep learning curve from the many features and complex user interface
- Limited customization options compared to enterprise CRMs
- O suporte ao cliente pode demorar a resolver problemas.
- Free plan lacks workflow automation and invoicing
Comparação de recursos
Ready to see how Salesforce and Bitrix24 stack up feature by feature?
We will cover 9 key features that matter most when choosing a crm software for your business.
| Recurso | Salesforce | Bitrix24 |
|---|---|---|
| Preço inicial | US$ 25 por usuário por mês | $49/org/month (flat) |
| Plano Gratuito | ❌ | ✅ Até 12 usuários |
| Core CRM & Sales Pipeline | ✅ | ✅ |
| Automação de IA | ✅ IA Einstein | ✅ Copiloto |
| Gerenciamento de projetos | ❌ | ✅ Gantt + Kanban |
| Chat e vídeo integrados | ❌ | ✅ |
| Integrações de aplicativos | ✅ Mais de 5.000 aplicativos | ✅ Limitado |
| Análise e Relatórios | ✅ Avançado | ✅ Básico |
| Ideal para | Equipes focadas em vendas | All in one platform users |
1. Core CRM Platform
Salesforce: The salesforce crm is the market leader and the best crm by every major analyst report. It gives sales reps a complete view of customers — including account activity, key contacts, and full conversation history. Salesforce handles even the most complex customer relationship management processes as your business grows.
Bitrix24: Bitrix24 centralizes contact management, leads, deals, and companies into a sales funnel view. The core crm tracks customer relationships and supports lead generation through web forms and inbound inquiries. It works as a simple crm with the option to scale into more advanced features.
⚠️ Aviso: Salesforce’s CRM is more powerful but requires more setup. Bitrix24 is faster to start but may lack depth for complex enterprise sales processes.
2. Automação por IA
Salesforce: Einstein AI (now Agentforce) is Salesforce’s groundbreaking ai innovation. The ai agent automates tasks, scores leads, and personalizes customer experiences across every salesforce product. In 2025, Salesforce moved fully into AI commitments with agentic automation — and increased automation has been shown to boost employee productivity by 30%.
Bitrix24: Co-Pilot is Bitrix24’s assistente de IA. It helps new users navigate features, automate routine tasks, and create content. Co-Pilot is useful but not as deep as Einstein AI for forecasting or full pipeline automation.
3. Análise e Relatórios
Salesforce: Salesforce integrates with Tableau for advanced analytics and high-accuracy forecasting. Data Cloud unifies real-time business data from any source for a complete view of customers. The reporting suite is one of the deepest in the industry — and helps any chief digital officer turn data into decisions.
Bitrix24: Bitrix24 lets users generate reports and shared dashboards for real-time project visibility. It tracks CRM performance, employee workloads, and task completion. Reports are solid for small businesses but lighter than Salesforce’s analytics depth.
4. Ferramentas de Gerenciamento de Projetos
Salesforce: Salesforce is a CRM platform — it does not include native project management tools. You can add project features through AppExchange apps, but that adds cost and implementation work. This is one area where Bitrix24 has a clear advantage.
Bitrix24: Bitrix24 includes full project management built in — Gantt charts, Kanban boards, task assignments, deadlines, and controle de tempo. Teams can run CRM and managing projects from a single platform. This is one of Bitrix24’s biggest benefits for medium sized businesses.
5. Automação de fluxo de trabalho
Salesforce: Salesforce lets users build automated workflows through a simple point-and-click interface. Workflow Rules, Process Construtor, and Flow can automate nearly any sales process. This is one reason Salesforce remains the best crm for high-volume sales teams.
Bitrix24: Bitrix24 automates routine notifications, lead management, and workflow triggers. Users can build automated workflows without coding. However, workflow automation is only available on paid plans — not the free tier.
6. Integrações
Salesforce: The AppExchange launched in 2006 and now hosts over 5,000 apps. Popular integrations include QuickBooks, MailChimp, Zendesk, SAP, and Oracle. The MuleSoft Anypoint Platform connects data from almost any system to clients’ existing tech stack.
Bitrix24: Bitrix24 integrates with Google Analytics and standard apps. The integration library is smaller than Salesforce’s AppExchange. For most small businesses, the built-in tools reduce the need for many integrations in the first place.
⚠️ Aviso: If your business relies on specific third-party apps, check Bitrix24’s integration list carefully. Salesforce’s AppExchange is much more flexible for complex tech stacks.
7. Comunicação em equipe
Salesforce: Salesforce uses Chatter for sharing customer data and updates within sales teams. For full video and messaging, Salesforce-owned Slack is the default — sold separately. This adds cost compared to Bitrix24’s built-in communications.
Bitrix24: Bitrix24 includes integrated chat, video conferencing, voice calls, and a contact center built in. Teams can run group chats and manage internal communications without leaving the platform. This is a big win for remote teams.
8. Facilidade de uso
Salesforce: Salesforce is straightforward and intuitive for its core CRM use case — letting employees focus on business rather than software. Most reps get up to speed within a week. The learning curve is moderate compared to Bitrix24.
Bitrix24: Bitrix24’s user interface is visually appealing but the many features can overwhelm new users. The activity stream and social-media-like layout can lead to missed updates. Support resources include video tutorials and webinars — but expect to invest training time.
9. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Plano | Salesforce | Bitrix24 |
|---|---|---|
| Livre | ❌ | ✅ Até 12 usuários |
| Entrada paga | US$ 25 por usuário por mês | US$ 49/organização/mês |
| Nível intermediário | US$ 75 por usuário por mês | US$ 99/organização/mês |
| Avançado | US$ 150 por usuário por mês | US$ 199/organização/mês |
| Empresa | Personalizado | US$ 399/organização/mês |
Salesforce: Salesforce is generally considered high in cost compared to other crm solutions. The Essentials tier starts at $25 per user per month, billed annually. Costs scale fast — a team of 10 on Essentials runs $250/month before any add ons.
Bitrix24: Bitrix24 charges per organization, not per user. A team of 50 on Standard pays $99/month — the same as a team of 5. For growing teams, this saves thousands per year over Salesforce’s per user basis pricing.
💡 Resultado do teste: For a 20-person team, Bitrix24 Standard runs $99/month. Salesforce Essentials for the same team is $500/month. Bitrix24 is roughly 5x cheaper at that team size.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| O CRM mais poderoso | Salesforce | CRM número 1 no ranking da IDC |
| Plano gratuito para uma equipe pequena | Bitrix24 | Free up to 12 users |
| Gestão de projetos + CRM | Bitrix24 | Gantt + Kanban built in |
| Inteligência artificial avançada e previsão | Salesforce | Einstein AI + Agentforce |
| Affordable for unlimited users | Bitrix24 | Flat fee, not per user |
| Mais de 5.000 integrações de aplicativos | Salesforce | Mercado AppExchange |
| Built-in chat & video | Bitrix24 | No extra apps needed |
💰 Seu orçamento
Bitrix24 is far more affordable for teams of 5 or more. A team of 20 pays $99/month on Bitrix24 vs $500/month on Salesforce Essentials. Implementation and training also add to total cost on Salesforce.
🔌 Seu conjunto de tecnologias
If your business depends on other tools, Salesforce’s 5,000+ AppExchange integrations win — including QuickBooks, MailChimp, and Zendesk. Bitrix24 works best when you rely on its built-in tools and Google Analytics.
📝 Suas operações comerciais
If you only need a focused CRM for sales, Salesforce is the better bet. If your team also needs managing projects, HR, and internal communications in a single platform, Bitrix24 covers more ground.
🎓 Seu nível de experiência
Salesforce is straightforward for its core CRM features. Bitrix24’s user interface has a steeper learning curve because it does more — plan training time for new users.
🆓 Testes e demonstrações grátis
Salesforce offers a 30-day free trial. Bitrix24 has a free plan forever for up to 12 users — get a sneak peek of the platform with no time limit before upgrading.
🛟 Opções de suporte
Salesforce offers 24/7 customer support on higher plans. Bitrix24 users report slower support response times. If speed of support matters, Salesforce has the edge — though both have strong support resources.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do Salesforce para o Bitrix24?
✅ O que você vai ganhar:
- Big cost savings — flat fee vs per user basis pricing
- Built-in project management tools, HR, and team communication
- Free plan option to test with small business teams first
❌ O que você perderá:
- Einstein AI and Agentforce AI agent automation
- Access to 5,000+ AppExchange apps and integrations
- Dedicated Sales Cloud, Service Cloud, and Marketing Cloud
📋 Como mudar:
- Export contacts, leads, and deals from Salesforce as CSV files
- Create a Bitrix24 account and set up your sales pipeline structure
- Import CSV data and reconnect your key integrations in Bitrix24
🔄 Está pensando em migrar do Bitrix24 para o Salesforce?
✅ O que você vai ganhar:
- The world’s #1 CRM with deep sales pipeline depth
- Einstein AI com pontuação e previsão de leads avançadas
- Acesso a mais de 5.000 aplicativos da AppExchange e integrações empresariais.
❌ O que você perderá:
- Flat fee pricing — costs rise with every new team member
- Built-in Gantt charts, Kanban boards, and project management
- Native chat, video calls, and group chats without extra apps
📋 Como mudar:
- Export your bitrix24 crm data (contacts, leads, deals) as CSV files
- Sign up for Salesforce and configure your Sales Cloud pipeline
- Use Salesforce’s import wizard to upload files of data and reconnect apps
O que nossa avaliação não abordou
This comparison focused on small to medium sized businesses and standard CRM use cases. We didn’t test enterprise-only Salesforce products like Industries Cloud or evaluate Bitrix24’s self-hosted on-premise option. Larger companies with custom infrastructure needs should request demos directly from each vendor.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing for Larger Teams | Bitrix24 |
| 🚀 Principais funcionalidades do CRM | Salesforce |
| 🤖 IA e Automação | Salesforce |
| 🎯 Análises e Relatórios | Salesforce |
| 📋 Gestão de Projetos | Bitrix24 |
| 🔌 Integrações | Salesforce |
| 💬 Comunicação em equipe | Bitrix24 |
| 🏆 Vencedor Geral | Salesforce |
🏆 VENCEDOR: SALESFORCE
A Salesforce venceu em 4 das 7 categorias.
Ideal para: Sales teams, enterprise CRM, AI-powered customer success
Salesforce and Bitrix24 serve very different aspects of the customer company model.
Salesforce is the best CRM on the market for sales-driven teams that want deep customer relationship management.
Bitrix24 is the better pick when you need a comprehensive suite that runs your whole business from a single platform.
For most businesses focused on sales growth, Salesforce’s AI and ecosystem deliver serious benefits.
For smaller businesses watching cost and needing project management on the same platform, Bitrix24 is a strong, affordable choice.
Either way, both are solid crm solutions — just pick the one that fits how your business operates today.
Mais comparações da Salesforce
Here’s how Salesforce stacks up against other competitors in the CRM industry:
A Salesforce se destaca em: Advanced AI, deeper customization options, enterprise scalability
A HubSpot vence em: Easier setup, free CRM tier, stronger inbound marketing for small business
A Salesforce se destaca em: AppExchange depth, Einstein AI, enterprise integrations
O Zoho CRM se destaca em: Lower cost per user, strong marketing campaigns tools, free plan tier
A Salesforce se destaca em: Conjunto completo de funcionalidades empresariais, automação com IA, relatórios detalhados.
Pipedrive vitórias em: Simpler user interface, lower starting cost for sales teams, faster setup
A Salesforce se destaca em: Breadth of products, AI power, AppExchange marketplace
Freshsales vence em: Interface mais limpa, preço inicial mais baixo, implementação mais rápida.
Mais comparações do Bitrix24
Here’s how Bitrix24 stacks up against other competitors in the CRM space:
Bitrix24 vence em: Flat fee pricing, built-in project management, native chat & video
A HubSpot vence em: User friendly setup, stronger marketing automation, cleaner CRM interface
Bitrix24 vence em: Project management tools, internal communications, free plan for unlimited chat users
O Zoho CRM se destaca em: Strong customization options, polished analytics, focused crm tool design
Bitrix24 vence em: Broader project management, free plan availability, employee directory and HR tools
GoHighLevel vitórias em: Marketing automation depth, white-labeling for agencies, funnel building tools
Bitrix24 vs ClickUp
Bitrix24 vence em: Built-in classic CRM, flat fee pricing, native communications tools
ClickUp vence em: Flexible project views, stronger task management UI, cleaner docs
Bitrix24 vence em: Free plan tier, built-in chat & video, flat fee pricing
Vitórias do CRM na segunda-feira em: Visual boards, modern interface design, easier learning curve
Perguntas frequentes
Vale a pena investir no Salesforce?
Salesforce is worth it for sales-driven companies needing scalable customer relationship management. As the #1 CRM by IDC, it delivers AI, analytics, and 5,000+ apps. For very small businesses, the cost may be overkill.
Por que o Salesforce é caro?
Salesforce uses per-user pricing that scales with team size, plus add ons, implementation, and training costs. The Essentials tier starts at $25/user/month billed annually, but advanced features push total cost higher.
Para que serve o Bitrix24?
Bitrix24 is used for CRM, project management, internal communications, HR, and website building. Companies use it as an all in one platform to manage projects, customer relationships, and team collaboration from a single platform.
O Bitrix24 é realmente gratuito?
Yes. Bitrix24 offers a free plan with unlimited users for chat and tasks (12 users for CRM), 5GB storage, and core crm features. Advanced features like workflow automation require paid plans.
Qual CRM é melhor: Salesforce ou Bitrix24?
Salesforce wins for sales-focused teams needing deep CRM, Einstein AI, and 5,000+ integrations. Bitrix24 wins for businesses needing an all in one platform — CRM, projects, and chat — at a lower flat fee.
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