📊 테스트 결과:
- 🎯 최고의 CRM Solutions: Salesforce offers dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud — 세일즈포스가 승리했습니다
- 🤖 AI Innovation: Salesforce’s Einstein AI and Agentforce AI agent vs Bitrix24’s Co-Pilot — 세일즈포스가 승리했습니다
- 💰 가격 모델: Salesforce at $25/user/month vs Bitrix24’s flat $49/org for unlimited users — Bitrix24가 승리했습니다
- 🔌 Integration Apps: Salesforce’s 5,000+ AppExchange apps vs Bitrix24’s all in one platform — 세일즈포스가 승리했습니다
- 📋 프로젝트 관리 도구: Bitrix24 has Gantt charts and Kanban boards built in — Bitrix24가 승리했습니다
Choosing between Salesforce vs Bitrix24 comes down to one big 질문.
Do you need the best CRM in the industry, or a unified platform that runs your whole 사업?
Salesforce is the best bet for sales teams that want deep customer relationship management.
Bitrix24 is an all in one platform for 소규모 사업체 that want CRM, project management, and team chat in one place.
Both are popular crm solutions, but they serve very different aspects of running a company.
The wrong pick will cost you time, money, and growth.
We tested both crm tool platforms hands-on so you can make the right call for your 사업.
개요
We set up real accounts on both Salesforce and Bitrix24 and ran them through their paces.
We built a sales pipeline, ran lead management workflows, tested 오토메이션 features, and tracked deals from start to close.
We compared customization options, mobile apps, file sharing, and how each platform supports remote teams.
Here is exactly what we found — no hype, just facts to help you choose the right crm software.
세일즈포스란 무엇인가요?
Salesforce is a leading AI-powered, cloud-based customer relationship management platform.
Salesforce, Inc. is an American saas company headquartered in San Francisco, California.
It was founded in February 1999 by former Oracle executive and co founder Marc Benioff.
Salesforce made its initial public offering in 2004 and became the world’s largest enterprise software firm in 2022.
It ranked 491st on the 2023 Fortune 500 with $31.3 billion in revenues and has been part of the Dow Jones Industrial Average since 2020.
Today, the salesforce team gives sales, service, and marketing employees a complete view of every customer — including activity history, key contacts, and their communications.
세일즈포스
Salesforce is the world’s #1 customer company platform — the best crm for sales, service, and marketing. It scales as your business grows, with Einstein AI built into every customer experience.
세일즈포스 가격 책정
Here is what salesforce offers in pricing for 2026. Salesforce uses a tiered pricing structure based on business needs.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 골자 | 사용자당 월 25달러 | Smaller businesses starting with CRM |
| 전문적인 | 사용자당 월 75달러 | Growing sales teams that need more features |
| 기업 | 사용자당 월 150달러 | Companies needing collaborative forecasting |
무료 체험: Salesforce offers a 30-day free trial on most salesforce products. No credit card required.
환불 보장: Salesforce does not advertise a standard money-back policy. Review contract terms before you commit.
📌 메모: Salesforce pricing is per user, billed annually. The Essentials tier starts at $25 per user per month. Costs scale fast as your team and add ons grow.
⚠️ 경고: Higher tiers unlock advanced marketing automation, 24/7 customer support, and collaborative forecasting. Salesforce’s pricing can escalate quickly with add ons, implementation, and training costs.
Salesforce의 주요 이점
Here is what makes Salesforce the best bet for most businesses:
- Market-leading CRM: Salesforce is consistently ranked the #1 CRM by IDC. It offers a complete view of customers with activity history, key contacts, and communications across every account.
- 전용 클라우드 제품: Salesforce includes dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. Each cloud handles different aspects of customer success.
- Einstein AI 및 Agentforce: Salesforce’s groundbreaking ai innovation automates tasks and personalizes customer experiences. Reported gains include 30% higher employee productivity and 33% CSAT improvement.
- AppExchange 마켓플레이스: Launched in 2006, the AppExchange now hosts over 5,000 apps. Salesforce integrates with QuickBooks, 젠데스크, MailChimp, SAP, Oracle, and other clients’ core software.
- 데이터 클라우드: Data Cloud is a “data lakehouse” that unifies real-time business data from any source. Combined with Tableau, it powers high-accuracy 보고 그리고 분석.
- 비즈니스 성장에 맞춰 확장 가능: Salesforce takes advantage of its cloud infrastructure to handle complex relationship management. Customer 360 lets companies move at speed from startup to enterprise.
세일즈포스의 장점과 단점
✅ 장점
- #1 ranked CRM by IDC with a proven track record
- Einstein AI and Agentforce ai agent automate sales workflows
- 5,000+ AppExchange apps to integrate with 퀵북스 and more
- Near-endless customization options and scalability
- 전용 세일즈 클라우드, 서비스 클라우드 및 마케팅 클라우드 제품
❌ 단점
- Per user basis pricing gets expensive as teams grow
- 규모가 매우 작은 사업체에는 과도한 조치로 여겨지는 경우가 많습니다.
- Implementation and training costs add to total cost
- Pricing structure is complex with custom quotes for some products
Bitrix24란 무엇인가요?
Bitrix24 is a comprehensive suite of cloud collaboration tools for managing projects, customers, and teams.
It integrates a classic CRM, project management tools, and a communications platform into a single platform.
Bitrix24 centralizes business data and customer relationships into one unified platform — keeping company structure, internal communications, and sales pipeline data in one place.
It hosts data on Amazon Web Services with SSL encryption and includes European Union data hosting options.
The bitrix24 crm offers a free plan for up to 12 users — making it incredibly easy for small businesses and startups to start.
Bitrix24 also includes Co-Pilot, an AI-powered assistant that helps new users navigate the many features and automate tasks.
비트릭스24
Bitrix24 is a unified platform that combines CRM, project management, HR, and team chat. Its flat fee pricing supports unlimited users — making it a top pick for medium sized businesses and remote teams.
Bitrix24 가격
Here is what Bitrix24 costs in 2026. The paid plans are charged per organization, not per user basis.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기초적인 | 월 49달러/기관 | Small teams needing core crm features |
| 기준 | 월 99달러/기관 | Growing teams with unlimited users (100GB storage) |
| 전문가용 플랜 | 월 199달러/기관 | Teams needing automation features and HR tools |
| 기업 | 월 399달러/기관 | Larger companies with advanced features needs |
무료 체험: Bitrix24 offers a 30-day free trial on the Professional plan. The free plan is available forever for up to 12 users.
환불 보장: Bitrix24 does not widely advertise refunds. Contact support before purchase if refunds matter to you.
📌 메모: The Plus plan costs $39/month for up to 24 users with 24 GB of storage. Annual subscriptions save 20%, and two-year subscriptions save 31%.
⚠️ 경고: The free plan does not include workflow automation or invoicing. New users report a steep learning curve due to the many features and complex user interface.
Bitrix24의 주요 이점
Here is why Bitrix24 stands out for 소규모 사업 and medium sized businesses:
- All In One Platform: Bitrix24 combines CRM, project management tools, task management, contact management, sales management, and collaboration tools. You don’t need separate apps for each function.
- 무제한 사용자 무료 플랜: The free plan includes core crm, task management, file sharing, and 5GB cloud storage. Communications tools work for unlimited users at no cost.
- Flat Fee Pricing: Unlike Salesforce, Bitrix24 charges per organization. A team of 50 pays the same as a team of 5 on paid plans.
- 프로젝트 관리: Includes Gantt charts and Kanban boards for managing projects. Teams can assign tasks, set deadlines, and generate reports from a single platform.
- 내부 커뮤니케이션: Built-in chat, group chats, video conferencing, 목소리 calls, and activity stream. Bitrix24 also works as a simple crm with an employee directory for company structure.
- Sites & Online Stores: Build landing pages, web forms, and online stores with a product catalog right inside the platform. Google Analytics integration tracks marketing campaigns.
우리 팀이 발견한 점
우리의 작가 signed up for Bitrix24 and spent several days exploring the platform. Here’s what stood out:
Bitrix24 장점 및 단점
✅ 장점
- Free plan available with unlimited users for chat and tasks
- Flat per-organization paid plans save money as teams grow
- CRM, project management tools, and HR in one comprehensive suite
- Built-in group chats, video calls, and file sharing
- 모바일 앱 iOS 안드로이드 포함
❌ 단점
- Steep learning curve from the many features and complex user interface
- Limited customization options compared to enterprise CRMs
- 고객 지원팀의 문제 해결 속도가 느릴 수 있습니다.
- Free plan lacks workflow automation and invoicing
기능 비교
Ready to see how Salesforce and Bitrix24 stack up feature by feature?
We will cover 9 key features that matter most when choosing a crm software for your business.
| 특징 | 세일즈포스 | 비트릭스24 |
|---|---|---|
| 시작 가격 | 사용자당 월 25달러 | $49/org/month (flat) |
| 무료 플랜 | ❌ | Loading... |
| Core CRM & Sales Pipeline | ✅ | ✅ |
| AI 자동화 | ✅ 아인슈타인 AI | Loading... |
| 프로젝트 관리 | ❌ | ✅ 간트 차트 + 칸반 차트 |
| Loading... | ❌ | ✅ |
| 앱 연동 | ✅ 5,000개 이상의 앱 | ✅ 한정판 |
| 분석 및 보고 | ✅ 고급 | ✅ 기본 |
| 가장 적합한 대상 | 영업 중심 팀 | All in one platform users |
1. Core CRM Platform
세일즈포스: The salesforce crm is the market leader and the best crm by every major analyst report. It gives sales reps a complete view of customers — including account activity, key contacts, and full conversation history. Salesforce handles even the most complex customer relationship management processes as your business grows.
비트릭스24: Bitrix24 centralizes contact management, leads, deals, and companies into a sales funnel view. The core crm tracks customer relationships and supports lead generation through web forms and inbound inquiries. It works as a simple crm with the option to scale into more advanced features.
⚠️ 경고: Salesforce’s CRM is more powerful but requires more setup. Bitrix24 is faster to start but may lack depth for complex enterprise sales processes.
2. AI 자동화
세일즈포스: Einstein AI (now Agentforce) is Salesforce’s groundbreaking ai innovation. The ai agent automates tasks, scores leads, and personalizes customer experiences across every salesforce product. In 2025, Salesforce moved fully into AI commitments with agentic automation — and increased automation has been shown to boost employee productivity by 30%.
비트릭스24: Co-Pilot is Bitrix24’s AI 비서. It helps new users navigate features, automate routine tasks, and create content. Co-Pilot is useful but not as deep as Einstein AI for forecasting or full pipeline automation.
3. 분석 및 보고
세일즈포스: Salesforce integrates with Tableau for advanced analytics and high-accuracy forecasting. Data Cloud unifies real-time business data from any source for a complete view of customers. The reporting suite is one of the deepest in the industry — and helps any chief digital officer turn data into decisions.
비트릭스24: Bitrix24 lets users generate reports and shared dashboards for real-time project visibility. It tracks CRM performance, employee workloads, and task completion. Reports are solid for small businesses but lighter than Salesforce’s analytics depth.
4. 프로젝트 관리 도구
세일즈포스: Salesforce is a CRM platform — it does not include native project management tools. You can add project features through AppExchange apps, but that adds cost and implementation work. This is one area where Bitrix24 has a clear advantage.
비트릭스24: Bitrix24 includes full project management built in — Gantt charts, Kanban boards, task assignments, deadlines, and 시간 추적. Teams can run CRM and managing projects from a single platform. This is one of Bitrix24’s biggest benefits for medium sized businesses.
5. 워크플로 자동화
세일즈포스: Salesforce lets users build automated workflows through a simple point-and-click interface. Workflow Rules, Process 건축업자, and Flow can automate nearly any sales process. This is one reason Salesforce remains the best crm for high-volume sales teams.
비트릭스24: Bitrix24 automates routine notifications, lead management, and workflow triggers. Users can build automated workflows without coding. However, workflow automation is only available on paid plans — not the free tier.
6. 통합
세일즈포스: The AppExchange launched in 2006 and now hosts over 5,000 apps. Popular integrations include QuickBooks, 메일침프, Zendesk, SAP, and Oracle. The MuleSoft Anypoint Platform connects data from almost any system to clients’ existing tech stack.
비트릭스24: Bitrix24 integrates with Google Analytics and standard apps. The integration library is smaller than Salesforce’s AppExchange. For most small businesses, the built-in tools reduce the need for many integrations in the first place.
⚠️ 경고: If your business relies on specific third-party apps, check Bitrix24’s integration list carefully. Salesforce’s AppExchange is much more flexible for complex tech stacks.
7. 팀 커뮤니케이션
세일즈포스: Salesforce uses Chatter for sharing customer data and updates within sales teams. For full video and messaging, Salesforce-owned Slack is the default — sold separately. This adds cost compared to Bitrix24’s built-in communications.
비트릭스24: Bitrix24 includes integrated chat, video conferencing, voice calls, and a contact center built in. Teams can run group chats and manage internal communications without leaving the platform. This is a big win for remote teams.
8. 사용 편의성
세일즈포스: Salesforce is straightforward and intuitive for its core CRM use case — letting employees focus on business rather than software. Most reps get up to speed within a week. The learning curve is moderate compared to Bitrix24.
비트릭스24: Bitrix24’s user interface is visually appealing but the many features can overwhelm new users. The activity stream and social-media-like layout can lead to missed updates. Support resources include video tutorials and webinars — but expect to invest training time.
9. 가격 및 비용
요금제를 나란히 비교해 보겠습니다.
| 계획 | 세일즈포스 | 비트릭스24 |
|---|---|---|
| 무료 | ❌ | Loading... |
| 입장료 지불됨 | 사용자당 월 25달러 | 기관당 월 49달러 |
| 중급 | 사용자당 월 75달러 | 기관당 월 99달러 |
| 고급의 | 사용자당 월 150달러 | 기관당 월 199달러 |
| 기업 | 관습 | 기관당 월 399달러 |
세일즈포스: Salesforce is generally considered high in cost compared to other crm solutions. The Essentials tier starts at $25 per user per month, billed annually. Costs scale fast — a team of 10 on Essentials runs $250/month before any add ons.
비트릭스24: Bitrix24 charges per organization, not per user. A team of 50 on Standard pays $99/month — the same as a team of 5. For growing teams, this saves thousands per year over Salesforce’s per user basis pricing.
💡 테스트 결과: For a 20-person team, Bitrix24 Standard runs $99/month. Salesforce Essentials for the same team is $500/month. Bitrix24 is roughly 5x cheaper at that team size.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 가장 강력한 CRM | 세일즈포스 | IDC가 선정한 1위 CRM |
| 소규모 팀을 위한 무료 플랜 | 비트릭스24 | Free up to 12 users |
| 프로젝트 관리 + CRM | 비트릭스24 | Gantt + Kanban built in |
| 고급 인공지능 및 예측 | 세일즈포스 | 아인슈타인 AI + 에이전트포스 |
| Affordable for unlimited users | 비트릭스24 | Flat fee, not per user |
| 5,000개 이상의 앱 연동 | 세일즈포스 | AppExchange 마켓플레이스 |
| Built-in chat & video | 비트릭스24 | No extra apps needed |
💰 예산
Bitrix24 is far more affordable for teams of 5 or more. A team of 20 pays $99/month on Bitrix24 vs $500/month on Salesforce Essentials. Implementation and training also add to total cost on Salesforce.
🔌 사용 중인 기술 스택
If your business depends on other tools, Salesforce’s 5,000+ AppExchange integrations win — including QuickBooks, MailChimp, and Zendesk. Bitrix24 works best when you rely on its built-in tools and Google Analytics.
📝 비즈니스 운영
If you only need a focused CRM for sales, Salesforce is the better bet. If your team also needs managing projects, HR, and internal communications in a single platform, Bitrix24 covers more ground.
🎓 귀하의 경험 수준
Salesforce is straightforward for its core CRM features. Bitrix24’s user interface has a steeper learning curve because it does more — plan training time for new users.
🆓 무료 체험 및 데모
Salesforce offers a 30-day free trial. Bitrix24 has a free plan forever for up to 12 users — get a sneak peek of the platform with no time limit before upgrading.
🛟 지원 옵션
Salesforce offers 24/7 customer support on higher plans. Bitrix24 users report slower support response times. If speed of support matters, Salesforce has the edge — though both have strong support resources.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 예상되는 사항은 다음과 같습니다.
🔄 Salesforce에서 Bitrix24로 전환하시나요?
✅ 얻게 될 이점:
- Big cost savings — flat fee vs per user basis pricing
- Built-in project management tools, HR, and team communication
- Free plan option to test with small business teams first
❌ 잃게 될 것:
- Einstein AI and Agentforce AI agent automation
- Access to 5,000+ AppExchange apps and integrations
- Dedicated Sales Cloud, Service Cloud, and Marketing Cloud
📋 전환 방법:
- Export contacts, leads, and deals from Salesforce as CSV files
- Create a Bitrix24 account and set up your sales pipeline structure
- Import CSV data and reconnect your key integrations in Bitrix24
🔄 Bitrix24에서 Salesforce로 전환하시나요?
✅ 얻게 될 이점:
- The world’s #1 CRM with deep sales pipeline depth
- 고급 리드 스코어링 및 예측 기능을 갖춘 아인슈타인 AI
- 5,000개 이상의 AppExchange 앱 및 엔터프라이즈 통합 기능에 액세스 가능
❌ 잃게 될 것:
- Flat fee pricing — costs rise with every new team member
- Built-in Gantt charts, Kanban boards, and project management
- Native chat, video calls, and group chats without extra apps
📋 전환 방법:
- Export your bitrix24 crm data (contacts, leads, deals) as CSV files
- Sign up for Salesforce and configure your Sales Cloud pipeline
- Use Salesforce’s import wizard to upload files of data and reconnect apps
저희 리뷰에서 다루지 않은 내용
This comparison focused on small to medium sized businesses and standard CRM use cases. We didn’t test enterprise-only Salesforce products like Industries Cloud or evaluate Bitrix24’s self-hosted on-premise option. Larger companies with custom infrastructure needs should request demos directly from each vendor.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 Pricing for Larger Teams | 비트릭스24 |
| 🚀 핵심 CRM 기능 | 세일즈포스 |
| 🤖 AI 및 자동화 | 세일즈포스 |
| 🎯 분석 및 보고 | 세일즈포스 |
| 📋 프로젝트 관리 | 비트릭스24 |
| 🔌 통합 | 세일즈포스 |
| 💬 팀 커뮤니케이션 | 비트릭스24 |
| 🏆 종합 우승 | 세일즈포스 |
🏆 우승: 세일즈포스
세일즈포스가 7개 부문 중 4개 부문에서 수상했습니다.
다음과 같은 경우에 가장 적합합니다: Sales teams, enterprise CRM, AI-powered customer success
Salesforce and Bitrix24 serve very different aspects of the customer company model.
Salesforce is the best CRM on the market for sales-driven teams that want deep customer relationship management.
Bitrix24 is the better pick when you need a comprehensive suite that runs your whole business from a single platform.
For most businesses focused on sales growth, Salesforce’s AI and ecosystem deliver serious benefits.
For smaller businesses watching cost and needing project management on the same platform, Bitrix24 is a strong, affordable choice.
Either way, both are solid crm solutions — just pick the one that fits how your business operates today.
Salesforce와 비교했을 때 더 많은 정보
Here’s how Salesforce stacks up against other competitors in the CRM industry:
Salesforce가 다음 분야에서 우위를 점했습니다: Advanced AI, deeper customization options, enterprise scalability
HubSpot이 다음 분야에서 우위를 차지했습니다: Easier setup, free CRM tier, stronger inbound marketing for small business
Salesforce가 다음 분야에서 우위를 점했습니다: AppExchange depth, Einstein AI, enterprise integrations
Zoho CRM이 다음 항목에서 우위를 차지했습니다: Lower cost per user, strong marketing campaigns tools, free plan tier
Salesforce가 다음 분야에서 우위를 점했습니다: 완벽한 엔터프라이즈급 기능 세트, AI 자동화, 심층적인 보고 기능 제공
파이프드라이브 승리 항목: Simpler user interface, lower starting cost for sales teams, faster setup
Salesforce가 다음 분야에서 우위를 점했습니다: Breadth of products, AI power, AppExchange marketplace
Freshsales가 다음 부문에서 승리했습니다: 더욱 깔끔한 인터페이스, 낮은 초기 가격, 빠른 구현
Bitrix24 비교 항목 더 보기
Here’s how Bitrix24 stacks up against other competitors in the CRM space:
Bitrix24가 다음에서 승리했습니다: Flat fee pricing, built-in project management, native chat & video
HubSpot이 다음 분야에서 우위를 차지했습니다: User friendly setup, stronger marketing automation, cleaner CRM interface
Bitrix24가 다음에서 승리했습니다: Project management tools, internal communications, free plan for unlimited chat users
Zoho CRM이 다음 항목에서 우위를 차지했습니다: Strong customization options, polished analytics, focused crm tool design
Bitrix24가 다음에서 승리했습니다: Broader project management, free plan availability, employee directory and HR tools
고하이레벨 승리 항목: Marketing automation depth, white-labeling for agencies, funnel building tools
비트릭스24 vs 클릭업
Bitrix24가 다음에서 승리했습니다: Built-in classic CRM, flat fee pricing, native communications tools
ClickUp이 다음 분야에서 우위를 점했습니다: Flexible project views, stronger task management UI, cleaner docs
Bitrix24 vs 월요일 CRM
Bitrix24가 다음에서 승리했습니다: Free plan tier, built-in chat & video, flat fee pricing
월요일 CRM 주요 성과: Visual boards, modern interface design, easier learning curve
자주 묻는 질문
세일즈포스는 그만한 가치가 있을까요?
Salesforce is worth it for sales-driven companies needing scalable customer relationship management. As the #1 CRM by IDC, it delivers AI, analytics, and 5,000+ apps. For very small businesses, the cost may be overkill.
Salesforce가 비싼 이유는 무엇인가요?
Salesforce uses per-user pricing that scales with team size, plus add ons, implementation, and training costs. The Essentials tier starts at $25/user/month billed annually, but advanced features push total cost higher.
Bitrix24는 무엇에 사용되나요?
Bitrix24 is used for CRM, project management, internal communications, HR, and website building. Companies use it as an all in one platform to manage projects, customer relationships, and team collaboration from a single platform.
Bitrix24는 정말 무료인가요?
Yes. Bitrix24 offers a free plan with unlimited users for chat and tasks (12 users for CRM), 5GB storage, and core crm features. Advanced features like workflow automation require paid plans.
Salesforce와 Bitrix24 중 어떤 CRM이 더 나을까요?
Salesforce wins for sales-focused teams needing deep CRM, Einstein AI, and 5,000+ integrations. Bitrix24 wins for businesses needing an all in one platform — CRM, projects, and chat — at a lower flat fee.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 