⚡ Veredito rápido:
- Preços: Folk starts at $17.5/member/month. Nutshell CRM starts at $13/user/month.
- Ideal para: Folk for contact management and partnerships. Nutshell CRM for sales automation and multiple pipelines.
- Principal diferença: Folk has magic fields and a chrome extension. Nutshell CRM has a full reporting suite and an auditoria registro.
- Nossa escolha: Folk for most small teams, because it is incredibly easy to learn.
The cheaper crm software is not automatically the safer purchase.
Nutshell CRM starts at $13 per user per month.
Folk starts at $17.5 per member per month.
But price is the smallest difference between these two tools.
One is built to help you build genuine connections with people.
The other is built for teams that execute a repeatable sales process.
Visão geral
This Folk vs Nutshell CRM comparison covers pricing, crm features, and ease of use.
We reviewed documentation, pricing pages, and public user reviews for both tools.
Nossos redatores também passaram um tempo testando cada aplicativo na prática.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
By the end, you will know which customer relationship management tool fits your negócios.
O que é Folk?
Folk is a crm built around people, not paperwork.
It helps you organize contacts, set reminders, and follow up on time.
The interface looks like a collaborative spreadsheet, so new users learn it fast.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, events, hiring, and partnerships all work inside the same app.
Watch the walkthrough below to see how it handles daily work.
🏆 Winner: Folk
Folk keeps every contact, note, and reminder in one clean view. Magic fields fill in missing details for you. Best for small teams that live on real relationships.
Preços populares
Folk sells three plans. Each one is priced per member.
| Plano | Preço | Ideal para |
|---|---|---|
| Padrão | US$ 17,50 por membro por mês | A single user or a small team starting out |
| Premium | US$ 35 por membro por mês | Teams that need custom fields and deeper email automation |
| Personalizado | US$ 70 por membro por mês | An agency or larger team that needs more control |
Pricing verified August 2026.
Teste grátis: Yes. Folk CRM offers a 14-day free trial so you can test it before you purchase.
Garantia de reembolso: Folk does not publish a refund window. The trial is your safety net.
📌 Observação: Folk uses a self-serve model. You can create an account and explore the features without a sales call.
⚠️ Pricing conflict flagged: Some third-party sources list Folk at $20 and $40 per user per month. Our verified figures are $17.5, $35, and $70 per member per month. Always confirm on the pricing page before you buy.
Principais benefícios do folclore
Here is what makes Folk CRM worth a look:
- Incredibly easy setup: Folk is easier to learn than most crm software. People who have never used a crm can add contacts on day one.
- Magic fields: This custom field type uses AI to fill in missing data. It cleans and enriches contact details for outreach.
- Extensão do Chrome: The browser add-on pulls people and companies from LinkedIn. You can add contacts without leaving the page.
- Gmail and Outlook sync: Folk connects to your caixa de entrada to import contacts and email history. Your message timelines stay up to date.
- Groups for organization: You can organize contacts into groups so outreach never feels overwhelming.
- Personalized bulk email: Collaborative mail merge lets a team send personal messages at scale using shared email templates.
- Uma fonte de verdade: Folk acts as a central record for team interactions and client relationships.
Here is how the main dashboard looks when you first sign in.
O que nossa equipe observou
Nosso escritor signed up for Folk and spent several days moving a live contact list into it. Here is what stood out:
The short clip below covers the same hands-on session.
Prós e contras do folclore
✅ Prós
- Simple interface that new users learn in days
- Magic fields clean and enrich contact data with AI
- Chrome extension pulls contacts straight from LinkedIn
- Works for fundraising, events, and partnerships, not just sales
- Self-serve signup with no pressure from sales reps
❌ Contras
- Não há rastreamento automático de reuniões ou chamadas telefônicas.
- Reporting views are thin for teams that need deep analytics
- Outreach is email-first with limited support for other channels
- Some users report friction when importing email data
O que é o Nutshell CRM?
Nutshell CRM is a cloud-based platform for small to mid-sized B2B sales teams.
It bundles contact management, sales automation, and email marketing in one place.
Landing pages and web forms are included without paid add-ons.
The goal is core functionality in an affordable package.
Nutshell CRM avoids complex features that slow pequenas empresas abaixo.
The video below shows the main screens in action.
CRM em poucas palavras
Nutshell CRM gives sales teams pipelines, reporting, and email marketing together. Free data migration and free live support come with every plan. Best for teams tracking deals through a set process.
Preços do CRM em poucas palavras
Nutshell CRM plans are sold per user per month. There are five tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Fundação | US$ 13 por usuário por mês | Small businesses that need contact management and one pipeline |
| Crescimento | US$ 25 por usuário por mês | Teams that want multiple pipelines and personal email sequences |
| Pró | US$ 42 por usuário por mês | Teams that need a full reporting suite and deeper automation |
| Negócios | US$ 59 por usuário por mês | Larger sales teams that manage territories and custom fields |
| Empresa | US$ 79 por usuário por mês | Companies that need an audit log and priority support |
Pricing verified August 2026.
Teste grátis: Sim. O Nutshell oferece um período de teste gratuito de 14 dias para novos usuários.
Garantia de reembolso: No published refund window. Test the trial before you commit to a plan.
📌 Observação: Every plan comes with unlimited CRM contacts and no data limits. Free data migration and free live support are included too, which competitors often charge for.
⚠️ Aviso: The gap between the cheapest and priciest tier is wide. A five-person team on Enterprise pays $395 per month, so map your must-have features to a tier before you purchase.
Principais benefícios do Nutshell CRM
Here is what Nutshell CRM does well:
- Curva de aprendizado curta: Nutshell CRM has a smaller learning curve than Salesforce or HubSpot. Most teams are productive within days.
- Gestão visual de pipelines: Drag-and-drop boards track deals through stages. You can switch between Board, List, Map, and Chart views.
- Marketing por e-mail integrado: Create lists, send bulk email, and run drip campaigns without a separate tool.
- Relatórios e análises: Customizable dashboards track performance and sales KPIs.
- Lead discovery tools: ProspectorIQ and VisitorIQ help identify companies visiting your site.
- Wide integration list: It connects with Google Workspace, Microsoft 365, Slack, MailChimp, and Zendesk, plus 5,000 apps via Zapier.
- Acesso móvel: A mobile application is available for iOS and Android.
The homepage below shows how the product is positioned.
O que nossa equipe observou
Our writer set up a test pipeline in Nutshell CRM and ran a small outreach campaign through it. Here is what stood out:
Prós e contras do CRM em poucas palavras
✅ Prós
- Migração de dados e suporte ao vivo gratuitos em todos os planos.
- Contatos CRM ilimitados, sem limites de dados.
- Email marketing, landing pages, and web forms built in
- Mobile app for iOS and Android gets positive feedback
❌ Contras
- A automação é menos avançada do que no HubSpot e no Salesforce.
- Email attachment handling needs work, according to user reviews
- Best features sit on higher tiers, so costs climb fast
Comparação de recursos
Here is where Folk and Nutshell CRM actually split apart. We compare ten areas that decide which tool fits your team.
| Recurso | Povo | CRM em poucas palavras |
|---|---|---|
| Preço inicial | US$ 17,50 por membro por mês | US$ 13 por usuário por mês |
| Plano Gratuito | ❌ | ❌ |
| Múltiplos Oleodutos | ❌ | ✅ |
| Extensão do Chrome | ✅ | ❌ |
| AI Magic Fields | ✅ | ❌ |
| Full Reporting Suite | ❌ | ✅ |
| Automação de e-mail | ✅ | ✅ |
| Automatic Call Tracking | ❌ | ✅ |
| Audit Log | ❌ | ✅ |
| Ideal para | Relationship and contact management | Structured B2B sales process |
1. Gestão de Contatos
Povo: Contacts live in groups you create yourself. Folk cleans and enriches records, so you rarely end up with two entries for the same person. You can search across people and companies from one bar.
CRM em poucas palavras: Contact management sits next to calendar sync, click-to-call, and shared team notes. You get unlimited CRM contacts with no data limits. Records carry activity timelines so everyone sees the same history.
2. Sales Pipeline and Deal Tracking
Povo: The sales pipeline uses a visual Kanban board. You drag a card forward as a conversation moves toward close. It is enough to close winning deals in a simple process, but not built for many parallel funnels.
Folk also lets you customize stage names per pipeline.
CRM em poucas palavras: Pipeline management uses drag-and-drop boards too, but you can run multiple pipelines side by side. Board, List, Map, and Chart views change how you read the same deals. Teams that split by territories will feel the difference.
3. Lead Capture and Tracking
Povo: Leads tracking is manual and light. You add contacts, tag them, and set reminders for the next touch. That suits people generating leads through conversations rather than forms.
CRM em poucas palavras: Web forms add leads to the system automatically. Sales automation handles lead routing and follow-up notifications so nobody forgets to respond. VisitorIQ flags companies browsing your site.
⚠️ Aviso: Folk has no automatic tracking of meetings or phone calls. Every call log is a manual entry, which matters if activity tracking drives your reporting.
4. Email Automation and Templates
Povo: Email funnels run on collaborative mail merge. A team can send personal bulk outreach from shared email templates. Folk connects to Gmail or Outlook so replies land back on the contact record.
CRM em poucas palavras: Email automation covers list building, bulk sending, and drip campaigns. Personal email sequences start on the Growth plan. Marketing automation here is closer to a full marketing tool than Folk’s outreach features.
5. Company and Client Records
Povo: Company management links people to the business they work for. Magic fields fill in missing company details automatically. For example, a job title or website can appear without typing.
CRM em poucas palavras: Company records tie into quotes and invoices, so a deal can move from proposal to paperwork inside the crm. That functionality suits teams selling to repeat clients and customers.
6. Recursos de IA
Povo: AI shows up as magic fields, a custom field type that enriches data as you work. It is narrow but useful for cleaning lists before outreach.
CRM em poucas palavras: ferramentas de IA assist with revenue-driving tasks across the app. Reunião summarization turns a call into notes you can act on. This is the broader AI feature set of the two.
Meeting summaries deserve their own look.
7. LinkedIn, Social Selling and Partnerships
Povo: The chrome extension is the standout here. You can pull a profile from LinkedIn into folk in seconds. Social selling and partnerships get the same treatment as sales, which is rare in this category.
The browser add-on works on any profile page you open.
Partnership tracking uses the same board style.
CRM em poucas palavras: There is no equivalent browser extension for social prospecting. Lead discovery runs through ProspectorIQ instead. That works well for outbound lists, less well for one-to-one relationship building.
8. Integrations and Support
Povo: Folk connects to Gmail, Outlook, and a shorter list of other tools. You can import contacts from any source with a CSV file. Support runs through email and help docs.
CRM em poucas palavras: Native integration covers Google Apps, Microsoft 365, Slack, MailChimp, and Zendesk. Zapier adds over 5,000 more. Free live support and free data migration come with every plan, and enterprise users get priority.
Support channels are worth a closer look before you commit.
9. Relatórios e Análises
Povo: Reporting is the weakest part of the app. There are no advanced reporting views, so detailed analytics stay out of reach. A single user tracking outreach will not mind, but a sales manager will.
CRM em poucas palavras: Dashboards track performance and sales KPIs, and reports can be customized to fit your business. The full reporting suite unlocks on Pro, and the audit log arrives at Enterprise.
10. Preços e Custos
Vamos comparar os planos lado a lado.
| Nível | Povo | CRM em poucas palavras |
|---|---|---|
| Entrada | Standard: $17.5/member/month | Fundação: US$ 13/usuário/mês |
| Meio | Premium: $35/member/month | Crescimento: US$ 25 por usuário por mês |
| Upper mid | ❌ | Pro: US$ 42/usuário/mês |
| Alto | Custom: $70/member/month | Empresarial: US$ 59/usuário/mês |
| Nível superior | ❌ | Empresarial: US$ 79/usuário/mês |
Povo: Three plans keep the decision simple. You pay more at entry level, but you get the whole app rather than a stripped-down tier. Folk suits buyers who are price sensitive and have basic crm needs.
CRM em poucas palavras: Five tiers let you start at $13 and grow. The catch is that useful features sit higher up the ladder. Foundation is cheaper than Folk, but Pro costs more than Folk’s Premium plan.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Preço de entrada mais baixo | CRM em poucas palavras | $13 vs $17.5 at entry |
| Fast setup with no training | Povo | Incredibly easy interface |
| Múltiplos dutos | CRM em poucas palavras | Available from Growth plan |
| Prospecção no LinkedIn | Povo | Chrome extension built in |
| Relatórios e análises aprofundadas | CRM em poucas palavras | Full reporting suite on Pro |
| Fundraising or partnerships | Povo | Handles multiple use cases |
💰 Seu orçamento
Nutshell CRM wins on the first invoice at $13 per user. Folk wins if you would otherwise need Nutshell’s Pro tier to get the same day-to-day functionality.
🔌 Seu conjunto de tecnologias
Nutshell CRM can integrate with Google Workspace, Slack, MailChimp, and thousands of apps through Zapier. Folk keeps a shorter list and leans on Gmail, Outlook, and CSV import.
📝 Seu estilo de trabalho
Folk feels like a shared spreadsheet with a human touch, which suits people who keep real relationships warm. Nutshell CRM feels like a sales system built to automate the boring parts.
🎓 Seu nível de experiência
Folk is a good first crm if nobody on the team has used one. Nutshell CRM asks a little more upfront, but most teams are productive within days.
🆓 Testes e demonstrações grátis
Both give you 14 days of access at no cost. Load twenty real contacts into each and see which one you actually open the next morning.
🛟 Opções de suporte
Nutshell CRM includes free live support and free data migration on every plan, plus priority help for enterprise users. Folk handles support through email and documentation.
Guia de Troca
Already using one of these? Here is what changes if you move.
🔄 Switching from Folk to Nutshell CRM?
✅ O que você vai ganhar:
- Multiple pipelines and a full reporting suite
- Automatic activity tracking, including phone calls
- Suporte ao vivo gratuito e migração de dados gratuita.
❌ O que você perderá:
- Magic fields and AI data enrichment
- The chrome extension for LinkedIn prospecting
- The lighter feel that makes folk quick to open
📋 Como mudar:
- Export your groups from Folk as a CSV file
- Create a Nutshell CRM account and start the 14-day trial
- Ask for free data migration, then rebuild your pipeline stages
🔄 Switching from Nutshell CRM to Folk?
✅ O que você vai ganhar:
- A faster interface your team will actually use
- Magic fields that enrich contact details automatically
- One tool for sales, fundraising, events, and partnerships
❌ O que você perderá:
- Customizable dashboards and detailed sales analytics
- Built-in email marketing, landing pages, and web forms
- The audit log and priority support on higher tiers
📋 Como mudar:
- Export contacts and deals from Nutshell CRM to CSV
- Create a Folk account and connect Gmail or Outlook
- Import the file, build groups, then set reminders for open deals
O que nossa avaliação não abordou
This comparison focused on small teams doing contact management and everyday sales work. We did not audit either vendor’s security certifications or test how each app behaves in other languages. Custom pricing negotiations, large migrations, and the ability to run either crm across fifty or more seats also sit outside what we checked. If you run an agency with complex territories, your results may differ from ours.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | CRM em poucas palavras |
| 👶 Facilidade de uso | Povo |
| 🚀 Contact Management | Povo |
| 📊 Relatórios e análises | CRM em poucas palavras |
| ⚡ Automação de Vendas | CRM em poucas palavras |
| 🔗 LinkedIn and Social Selling | Povo |
| 🎯 Multiple Use Cases | Povo |
| 🏆 Vencedor Geral | Povo |
🏆 WINNER: FOLK
Folk wins 4 out of 7 categories.
Ideal para: contact management, LinkedIn prospecting, fundraising and events, agency partnerships
Folk and Nutshell CRM are aimed at different jobs. Folk is a customer relationship management tool for people who want to build genuine connections and keep real relationships alive.
Nutshell CRM is a sales system. It gives you multiple pipelines, dashboards, and automation that Folk does not try to match.
Nutshell CRM is the better pick for a B2B team that needs reporting and a repeatable process. Its lower entry price helps too.
But for most small teams and solo operators, Folk is the app you will actually keep open. That is why it takes the win here.
Mais de Folk Comparado
Here is how Folk measures up against other crm options:
Povo vs. Pipedrive
Folk vence em: faster onboarding, magic fields for data enrichment, use beyond sales
Pipedrive vence em: deal forecasting, activity reporting, larger app marketplace
Folk vence em: flat simple pricing, lighter setup, no sales-rep gatekeeping
A HubSpot vence em: marketing automation depth, free starting tier, reporting breadth
Povo vs. Cápsula CRM
Folk vence em: LinkedIn capture, AI-assisted fields, group-based outreach
O Capsule CRM se destaca em: free tier for two users, task management, project tracking
Folk vence em: contact-first design, quicker daily use, cleaner data hygiene
Vitórias do CRM na segunda-feira em: workflow automation, cross-team boards, custom dashboards
Mais sobre o Nutshell CRM em comparação
These are the closest rivals to Nutshell CRM. The video below covers a few of them.
O Nutshell CRM se destaca em: lower cost per seat, faster rollout, free migration help
A Salesforce se destaca em: automation depth, custom object modelling, partner network size
CRM em poucas palavras ActiveCampaign
O Nutshell CRM se destaca em: pipeline clarity, sales-first reporting, per-seat simplicity
ActiveCampaign vence em: email segmentation, campaign branching, contact scoring
CRM em poucas palavras Keap
O Nutshell CRM se destaca em: cheaper entry plan, clearer pipeline views, no setup fee
Keap vence com base em: invoicing workflows, appointment booking, SMS campaigns
Nutshell CRM vs Freshsales CRM
O Nutshell CRM se destaca em: included marketing tools, free live support, unlimited contacts
O Freshsales CRM se destaca em: built-in phone dialer, free starter plan, AI lead scoring
Perguntas frequentes
O que é CRM popular?
Folk is a contact-first crm for individuals and small teams. It handles sales, fundraising, hiring, and partnerships in one app, using groups instead of rigid records.
O Folk é um bom CRM?
Yes, for relationship management and light pipelines. It is not the right pick for large sales teams that need advanced reporting or automatic call tracking.
O Nutshell é um bom CRM?
It suits small to mid-sized B2B sales teams well. Free migration, free live support, and unlimited contacts on every plan are the standout reasons to try it.
Quanto custa um CRM por mês?
Entry plans here run $13 to $17.5 per seat each month. Mid tiers reach $25 to $35, and top tiers reach $70 to $79 per seat.
Qual é o software CRM número 1?
There is no single winner for every buyer. Between these two, Folk takes our pick for small teams, while Nutshell CRM fits structured B2B sales better.
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