⚡ Краткий вывод:
- Цены: Folk starts at $17.5/member/month. Nutshell CRM starts at $13/user/month.
- Лучше всего подходит для: Folk for contact management and partnerships. Nutshell CRM for sales automation and multiple pipelines.
- Ключевое отличие: Folk has magic fields and a chrome extension. Nutshell CRM has a full reporting suite and an аудит бревно.
- Наш выбор: Folk for most small teams, because it is incredibly easy to learn.
The cheaper crm software is not automatically the safer purchase.
Nutshell CRM starts at $13 per user per month.
Folk starts at $17.5 per member per month.
But price is the smallest difference between these two tools.
One is built to help you build genuine connections with people.
The other is built for teams that execute a repeatable sales process.
Обзор
This Folk vs Nutshell CRM comparison covers pricing, crm features, and ease of use.
We reviewed documentation, pricing pages, and public user reviews for both tools.
Наши авторы также провели некоторое время, непосредственно работая с каждым приложением.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
By the end, you will know which customer relationship management tool fits your бизнес.
Что такое фольклор?
Folk is a crm built around people, not paperwork.
It helps you organize contacts, set reminders, and follow up on time.
The interface looks like a collaborative spreadsheet, so new users learn it fast.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, events, hiring, and partnerships all work inside the same app.
Watch the walkthrough below to see how it handles daily work.
🏆 Winner: Folk
Folk keeps every contact, note, and reminder in one clean view. Magic fields fill in missing details for you. Best for small teams that live on real relationships.
Народные цены
Folk sells three plans. Each one is priced per member.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стандарт | 17,5 долларов США/член/месяц | A single user or a small team starting out |
| Премиум | 35 долларов США/член в месяц | Teams that need custom fields and deeper email automation |
| Обычай | 70 долларов США/член в месяц | An agency or larger team that needs more control |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Folk CRM offers a 14-day free trial so you can test it before you purchase.
Гарантия возврата денег: Folk does not publish a refund window. The trial is your safety net.
📌 Примечание: Folk uses a self-serve model. You can create an account and explore the features without a sales call.
⚠️ Pricing conflict flagged: Some third-party sources list Folk at $20 and $40 per user per month. Our verified figures are $17.5, $35, and $70 per member per month. Always confirm on the pricing page before you buy.
Основные преимущества народной культуры
Here is what makes Folk CRM worth a look:
- Incredibly easy setup: Folk is easier to learn than most crm software. People who have never used a crm can add contacts on day one.
- Magic fields: This custom field type uses AI to fill in missing data. It cleans and enriches contact details for outreach.
- Расширение для Chrome: The browser add-on pulls people and companies from LinkedIn. You can add contacts without leaving the page.
- Gmail and Outlook sync: Folk connects to your входящие to import contacts and email history. Your message timelines stay up to date.
- Groups for organization: You can organize contacts into groups so outreach never feels overwhelming.
- Personalized bulk email: Collaborative mail merge lets a team send personal messages at scale using shared email templates.
- Один источник истины: Folk acts as a central record for team interactions and client relationships.
Here is how the main dashboard looks when you first sign in.
Что заметила наша команда
Наш писатель signed up for Folk and spent several days moving a live contact list into it. Here is what stood out:
The short clip below covers the same hands-on session.
Народные плюсы и минусы
✅ Плюсы
- Simple interface that new users learn in days
- Magic fields clean and enrich contact data with AI
- Chrome extension pulls contacts straight from LinkedIn
- Works for fundraising, events, and partnerships, not just sales
- Self-serve signup with no pressure from sales reps
❌ Минусы
- Отсутствует автоматическое отслеживание встреч или телефонных звонков.
- Reporting views are thin for teams that need deep analytics
- Outreach is email-first with limited support for other channels
- Some users report friction when importing email data
Что такое Nusshell CRM?
Nutshell CRM is a cloud-based platform for small to mid-sized B2B sales teams.
It bundles contact management, sales automation, and email marketing in one place.
Landing pages and web forms are included without paid add-ons.
The goal is core functionality in an affordable package.
Nutshell CRM avoids complex features that slow малый бизнес вниз.
The video below shows the main screens in action.
CRM в двух словах
Nutshell CRM gives sales teams pipelines, reporting, and email marketing together. Free data migration and free live support come with every plan. Best for teams tracking deals through a set process.
Краткое описание ценообразования CRM
Nutshell CRM plans are sold per user per month. There are five tiers.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Фундамент | 13 долларов США/пользователь/месяц | Small businesses that need contact management and one pipeline |
| Рост | 25 долларов США/пользователь/месяц | Teams that want multiple pipelines and personal email sequences |
| Про | 42 доллара США/пользователь/месяц | Teams that need a full reporting suite and deeper automation |
| Бизнес | 59 долларов США/пользователь/месяц | Larger sales teams that manage territories and custom fields |
| Предприятие | 79 долларов США/пользователь/месяц | Companies that need an audit log and priority support |
Pricing verified August 2026.
Бесплатная пробная версия: Да. Nutshell предлагает бесплатную 14-дневную пробную версию для новых пользователей.
Гарантия возврата денег: No published refund window. Test the trial before you commit to a plan.
📌 Примечание: Every plan comes with unlimited CRM contacts and no data limits. Free data migration and free live support are included too, which competitors often charge for.
⚠️ Предупреждение: The gap between the cheapest and priciest tier is wide. A five-person team on Enterprise pays $395 per month, so map your must-have features to a tier before you purchase.
Основные преимущества Nutshell CRM
Here is what Nutshell CRM does well:
- Короткий период обучения: Nutshell CRM has a smaller learning curve than Salesforce or HubSpot. Most teams are productive within days.
- Визуальное управление конвейером обработки данных: Drag-and-drop boards track deals through stages. You can switch between Board, List, Map, and Chart views.
- Встроенный email-маркетинг: Create lists, send bulk email, and run drip campaigns without a separate tool.
- Отчетность и аналитика: Customizable dashboards track performance and sales KPIs.
- Lead discovery tools: ProspectorIQ and VisitorIQ help identify companies visiting your site.
- Wide integration list: It connects with Google Workspace, Microsoft 365, Slack, MailChimp, and Zendesk, plus 5,000 apps via Zapier.
- Мобильный доступ: A mobile application is available for iOS and Android.
The homepage below shows how the product is positioned.
Что заметила наша команда
Our writer set up a test pipeline in Nutshell CRM and ran a small outreach campaign through it. Here is what stood out:
Вкратце: преимущества и недостатки CRM
✅ Плюсы
- Бесплатная миграция данных и бесплатная поддержка в режиме реального времени доступны для всех тарифных планов.
- Неограниченное количество контактов в CRM без ограничений по объему данных.
- Email marketing, landing pages, and web forms built in
- Mobile app for iOS and Android gets positive feedback
❌ Минусы
- Уровень автоматизации ниже, чем у HubSpot и Salesforce.
- Email attachment handling needs work, according to user reviews
- Best features sit on higher tiers, so costs climb fast
Сравнение характеристик
Here is where Folk and Nutshell CRM actually split apart. We compare ten areas that decide which tool fits your team.
| Особенность | Народ | CRM в двух словах |
|---|---|---|
| Начальная цена | 17,5 долларов США/член/месяц | 13 долларов США/пользователь/месяц |
| Бесплатный план | ❌ | ❌ |
| Множество трубопроводов | ❌ | ✅ |
| Расширение Chrome | ✅ | ❌ |
| AI Magic Fields | ✅ | ❌ |
| Full Reporting Suite | ❌ | ✅ |
| Автоматизация электронной почты | ✅ | ✅ |
| Automatic Call Tracking | ❌ | ✅ |
| Audit Log | ❌ | ✅ |
| Лучше всего подходит для | Relationship and contact management | Structured B2B sales process |
1. Управление контактами
Народ: Contacts live in groups you create yourself. Folk cleans and enriches records, so you rarely end up with two entries for the same person. You can search across people and companies from one bar.
CRM в двух словах: Contact management sits next to calendar sync, click-to-call, and shared team notes. You get unlimited CRM contacts with no data limits. Records carry activity timelines so everyone sees the same history.
2. Sales Pipeline and Deal Tracking
Народ: The sales pipeline uses a visual Kanban board. You drag a card forward as a conversation moves toward close. It is enough to close winning deals in a simple process, but not built for many parallel funnels.
Folk also lets you customize stage names per pipeline.
CRM в двух словах: Pipeline management uses drag-and-drop boards too, but you can run multiple pipelines side by side. Board, List, Map, and Chart views change how you read the same deals. Teams that split by territories will feel the difference.
3. Lead Capture and Tracking
Народ: Leads tracking is manual and light. You add contacts, tag them, and set reminders for the next touch. That suits people generating leads through conversations rather than forms.
CRM в двух словах: Web forms add leads to the system automatically. Sales automation handles lead routing and follow-up notifications so nobody forgets to respond. VisitorIQ flags companies browsing your site.
⚠️ Предупреждение: Folk has no automatic tracking of meetings or phone calls. Every call log is a manual entry, which matters if activity tracking drives your reporting.
4. Email Automation and Templates
Народ: Email funnels run on collaborative mail merge. A team can send personal bulk outreach from shared email templates. Folk connects to Gmail or Outlook so replies land back on the contact record.
CRM в двух словах: Email automation covers list building, bulk sending, and drip campaigns. Personal email sequences start on the Growth plan. Marketing automation here is closer to a full marketing tool than Folk’s outreach features.
5. Company and Client Records
Народ: Company management links people to the business they work for. Magic fields fill in missing company details automatically. For example, a job title or website can appear without typing.
CRM в двух словах: Company records tie into quotes and invoices, so a deal can move from proposal to paperwork inside the crm. That functionality suits teams selling to repeat clients and customers.
6. Функции ИИ
Народ: AI shows up as magic fields, a custom field type that enriches data as you work. It is narrow but useful for cleaning lists before outreach.
CRM в двух словах: инструменты искусственного интеллекта assist with revenue-driving tasks across the app. Встреча summarization turns a call into notes you can act on. This is the broader AI feature set of the two.
Meeting summaries deserve their own look.
7. LinkedIn, Social Selling and Partnerships
Народ: The chrome extension is the standout here. You can pull a profile from LinkedIn into folk in seconds. Social selling and partnerships get the same treatment as sales, which is rare in this category.
The browser add-on works on any profile page you open.
Partnership tracking uses the same board style.
CRM в двух словах: There is no equivalent browser extension for social prospecting. Lead discovery runs through ProspectorIQ instead. That works well for outbound lists, less well for one-to-one relationship building.
8. Integrations and Support
Народ: Folk connects to Gmail, Outlook, and a shorter list of other tools. You can import contacts from any source with a CSV file. Support runs through email and help docs.
CRM в двух словах: Native integration covers Google Apps, Microsoft 365, Slack, MailChimp, and Zendesk. Zapier adds over 5,000 more. Free live support and free data migration come with every plan, and enterprise users get priority.
Support channels are worth a closer look before you commit.
9. Отчетность и аналитика
Народ: Reporting is the weakest part of the app. There are no advanced reporting views, so detailed analytics stay out of reach. A single user tracking outreach will not mind, but a sales manager will.
CRM в двух словах: Dashboards track performance and sales KPIs, and reports can be customized to fit your business. The full reporting suite unlocks on Pro, and the audit log arrives at Enterprise.
10. Ценообразование и стоимость
Давайте сравним эти планы.
| Уровень | Народ | CRM в двух словах |
|---|---|---|
| Вход | Standard: $17.5/member/month | Базовый курс: 13 долларов США/пользователь/месяц |
| Середина | Premium: $35/member/month | Рост: 25 долларов США/пользователь/месяц |
| Upper mid | ❌ | Плюсы: 42 доллара США/пользователь/месяц |
| Высокий | Custom: $70/member/month | Бизнес: 59 долларов США/пользователь/месяц |
| Высший уровень | ❌ | Корпоративный сегмент: 79 долларов США/пользователь/месяц |
Народ: Three plans keep the decision simple. You pay more at entry level, but you get the whole app rather than a stripped-down tier. Folk suits buyers who are price sensitive and have basic crm needs.
CRM в двух словах: Five tiers let you start at $13 and grow. The catch is that useful features sit higher up the ladder. Foundation is cheaper than Folk, but Pro costs more than Folk’s Premium plan.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Самая низкая цена входа | CRM в двух словах | $13 vs $17.5 at entry |
| Fast setup with no training | Народ | Incredibly easy interface |
| Множество конвейеров | CRM в двух словах | Available from Growth plan |
| Поиск потенциальных клиентов в LinkedIn | Народ | Chrome extension built in |
| Подробная отчетность и аналитика | CRM в двух словах | Full reporting suite on Pro |
| Fundraising or partnerships | Народ | Handles multiple use cases |
💰 Ваш бюджет
Nutshell CRM wins on the first invoice at $13 per user. Folk wins if you would otherwise need Nutshell’s Pro tier to get the same day-to-day functionality.
🔌 Ваш технологический стек
Nutshell CRM can integrate with Google Workspace, Slack, MailChimp, and thousands of apps through Zapier. Folk keeps a shorter list and leans on Gmail, Outlook, and CSV import.
📝 Ваш стиль работы
Folk feels like a shared spreadsheet with a human touch, which suits people who keep real relationships warm. Nutshell CRM feels like a sales system built to automate the boring parts.
🎓 Ваш уровень опыта
Folk is a good first crm if nobody on the team has used one. Nutshell CRM asks a little more upfront, but most teams are productive within days.
🆓 Бесплатные пробные версии и демо-версии
Both give you 14 days of access at no cost. Load twenty real contacts into each and see which one you actually open the next morning.
🛟 Варианты поддержки
Nutshell CRM includes free live support and free data migration on every plan, plus priority help for enterprise users. Folk handles support through email and documentation.
Руководство по переключению
Already using one of these? Here is what changes if you move.
🔄 Switching from Folk to Nutshell CRM?
✅ Что вы получите:
- Multiple pipelines and a full reporting suite
- Automatic activity tracking, including phone calls
- Бесплатная техническая поддержка в режиме реального времени и бесплатная миграция данных.
❌ Что вы потеряете:
- Magic fields and AI data enrichment
- The chrome extension for LinkedIn prospecting
- The lighter feel that makes folk quick to open
📋 Как переключиться:
- Export your groups from Folk as a CSV file
- Create a Nutshell CRM account and start the 14-day trial
- Ask for free data migration, then rebuild your pipeline stages
🔄 Switching from Nutshell CRM to Folk?
✅ Что вы получите:
- A faster interface your team will actually use
- Magic fields that enrich contact details automatically
- One tool for sales, fundraising, events, and partnerships
❌ Что вы потеряете:
- Customizable dashboards and detailed sales analytics
- Built-in email marketing, landing pages, and web forms
- The audit log and priority support on higher tiers
📋 Как переключиться:
- Export contacts and deals from Nutshell CRM to CSV
- Create a Folk account and connect Gmail or Outlook
- Import the file, build groups, then set reminders for open deals
Что не было рассмотрено в нашем обзоре
This comparison focused on small teams doing contact management and everyday sales work. We did not audit either vendor’s security certifications or test how each app behaves in other languages. Custom pricing negotiations, large migrations, and the ability to run either crm across fifty or more seats also sit outside what we checked. If you run an agency with complex territories, your results may differ from ours.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | CRM в двух словах |
| 👶 Простота использования | Народ |
| 🚀 Contact Management | Народ |
| 📊 Отчетность и аналитика | CRM в двух словах |
| ⚡ Автоматизация продаж | CRM в двух словах |
| 🔗 LinkedIn and Social Selling | Народ |
| 🎯 Multiple Use Cases | Народ |
| 🏆 Общий победитель | Народ |
🏆 WINNER: FOLK
Folk wins 4 out of 7 categories.
Лучше всего подходит для: contact management, LinkedIn prospecting, fundraising and events, agency partnerships
Folk and Nutshell CRM are aimed at different jobs. Folk is a customer relationship management tool for people who want to build genuine connections and keep real relationships alive.
Nutshell CRM is a sales system. It gives you multiple pipelines, dashboards, and automation that Folk does not try to match.
Nutshell CRM is the better pick for a B2B team that needs reporting and a repeatable process. Its lower entry price helps too.
But for most small teams and solo operators, Folk is the app you will actually keep open. That is why it takes the win here.
Больше сравнения фольклора
Here is how Folk measures up against other crm options:
Народ против Пайпдрайв
Народ одерживает победу в: faster onboarding, magic fields for data enrichment, use beyond sales
Pipedrive побеждает в следующих условиях: deal forecasting, activity reporting, larger app marketplace
Народ одерживает победу в: flat simple pricing, lighter setup, no sales-rep gatekeeping
HubSpot побеждает по следующим показателям: marketing automation depth, free starting tier, reporting breadth
Народ против Капсула CRM
Народ одерживает победу в: LinkedIn capture, AI-assisted fields, group-based outreach
Capsule CRM выигрывает по следующим параметрам: free tier for two users, task management, project tracking
Народный подход против понедельничной CRM
Народ одерживает победу в: contact-first design, quicker daily use, cleaner data hygiene
В понедельник CRM-системы добились успеха в следующих областях: workflow automation, cross-team boards, custom dashboards
Более подробное сравнение Nutshell CRM
These are the closest rivals to Nutshell CRM. The video below covers a few of them.
Вкратце: CRM против Salesforce
Nutshell CRM выигрывает по следующим параметрам: lower cost per seat, faster rollout, free migration help
Salesforce побеждает по следующим параметрам: automation depth, custom object modelling, partner network size
Вкратце: CRM против ActiveCampaign
Nutshell CRM выигрывает по следующим параметрам: pipeline clarity, sales-first reporting, per-seat simplicity
ActiveCampaign побеждает по следующим показателям: email segmentation, campaign branching, contact scoring
Вкратце: CRM против Кеап
Nutshell CRM выигрывает по следующим параметрам: cheaper entry plan, clearer pipeline views, no setup fee
Кип побеждает по следующим пунктам: invoicing workflows, appointment booking, SMS campaigns
Nutshell CRM против Freshsales CRM
Nutshell CRM выигрывает по следующим параметрам: included marketing tools, free live support, unlimited contacts
CRM-система Freshsales выигрывает по следующим параметрам: built-in phone dialer, free starter plan, AI lead scoring
Часто задаваемые вопросы
Что такое Folk CRM?
Folk is a contact-first crm for individuals and small teams. It handles sales, fundraising, hiring, and partnerships in one app, using groups instead of rigid records.
Подходит ли Folk для работы с CRM-системой?
Yes, for relationship management and light pipelines. It is not the right pick for large sales teams that need advanced reporting or automatic call tracking.
Nutshell — хорошая CRM-система?
It suits small to mid-sized B2B sales teams well. Free migration, free live support, and unlimited contacts on every plan are the standout reasons to try it.
Сколько стоит CRM-система в месяц?
Entry plans here run $13 to $17.5 per seat each month. Mid tiers reach $25 to $35, and top tiers reach $70 to $79 per seat.
Какое программное обеспечение CRM занимает первое место?
There is no single winner for every buyer. Between these two, Folk takes our pick for small teams, while Nutshell CRM fits structured B2B sales better.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 