Início rápido
Este guia abrange todos os recursos do ZoomInfo:
- Começando — Create your account and learn ZoomInfo basics
- Como usar o GTM Studio — plan go-to-market motions across sales and marketing teams from one dashboard view
- Como usar a publicidade digital — run targeted ad campaigns to specific companies using ZoomInfo data and intent signals
- Como usar o gerenciamento de dados — keep company records and contact data accurate and up to date across your tech stack
- Como usar a inteligência conversacional — record and analyze sales calls so your sales team improves and books more meetings
- Como usar o AI Copilot — get ZoomInfo Copilot to suggest your next customer and draft outreach automatically
- Como usar o espaço de trabalho do GTM — bring lead lists, intent data, and favorite tools into one shared workspace
- Como usar um gerador de leads — build targeted lead lists fast using advanced search and company filters
- Como usar o rastreador de visitantes do site — see which website visitors are real companies so you can act on warm interest
- Como usar o otimizador de formulários da Web — shorten forms and auto-fill company data to capture more leads
Tempo necessário: 5 minutos por filme
Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas
Por que confiar neste guia?
I have used ZoomInfo for two years and tested every feature here. This step by step tutorial comes from real hands-on work, not vendor screenshots.
ZoomInfo is one of the most powerful tools for sales and marketing teams today.
But most zoominfo users only scratch the surface of what it can do.
This guide shows you how to use zoominfo, one feature at a time.
Step by step, with screenshots and pro tips that save time.
Tutorial do ZoomInfo
This ZoomInfo tutorial walks sales professionals through every feature, from setup to advanced search, so you become a power user.
Informações do Zoom
Find key decision makers in seconds. ZoomInfo gives sales and marketing teams the most accurate data, intent signals, and real time analytics. Start with ZoomInfo Lite or a free trial.
Primeiros passos com o ZoomInfo
Antes de usar qualquer recurso, conclua esta configuração única.
It takes about three minutes.
Here is my personal walk-through of the setup:
Agora vamos analisar cada etapa.
Passo 1: Crie sua conta
Go to the ZoomInfo website and request access.
A rep confirms your seats, then you set your password.
✓ Ponto de verificação: Verifique o seu caixa de entrada para um e-mail de confirmação.
Step 2: Open Your Dashboard
Log in and install the ReachOut extension for browsing.
Here is what the dashboard view looks like:
✓ Ponto de verificação: You should see the main dashboard view.
Step 3: Set Your Ideal Customer Profile
Define your ideal customer profile so search criteria stay focused.
✅ Concluído: Você está pronto para usar qualquer um dos recursos abaixo.
Como usar o ZoomInfo GTM Studio
Estúdio GTM lets you plan go-to-market motions across sales and marketing teams from one dashboard view.
Veja aqui como usá-lo passo a passo.
Passo 1: Abra o GTM Studio
Open GTM Studio from the top right corner of your ZoomInfo dashboard.
Step 2: Build your blueprint
Define your ideal customer profile using company filters and contact filters.
Eis como isso se parece:
✓ Ponto de verificação: Your go-to-market plan is live with target companies mapped.
Step 3: Launch the play
Assign target accounts to your sales team and start closing deals.
✅ Resultado: You have a working plan that aligns sales and marketing around the same key accounts.
💡 Dica profissional: Save your search criteria as a saved search so the whole sales team works from one company list.
How to Use ZoomInfo Digital Advertiser
Publicidade Digital lets you run targeted ad campaigns to specific companies using ZoomInfo data and intent signals.
Veja aqui como usá-lo passo a passo.
Step 1: Pick your audience
Build a company list based on company size, company industry, and intent topics.
Step 2: Check audience strength
Review the audience strength score before you launch your campaign.
Eis como isso se parece:
✓ Ponto de verificação: Your ads now reach decision makers at specific companies showing intent.
Step 3: Launch and track
Launch ads and watch real time analytics report on engaged target companies.
✅ Resultado: You reach key decision makers while their intent signals are still warm.
💡 Dica profissional: Pair ad campaigns with intent data so you spend budget only on accounts in a buying window.
How to Use ZoomInfo Data Managemer
Gestão de Dados lets you keep company records and contact data accurate and up to date across your tech stack.
Veja aqui como usá-lo passo a passo.
Step 1: Connect your CRM
Open the admin portal and connect your CRM to sync company data.
Step 2: Map your fields
Match your fields to ZoomInfo fields so the most accurate data flows through.
Eis como isso se parece:
✓ Ponto de verificação: Seu CRM now holds the most accurate data ZoomInfo offers.
Step 3: Enrich on a schedule
You can upload lists you already own, then set automatic enrichment to stay current.
✅ Resultado: Your sales processes run on accurate data instead of stale company records.
💡 Dica profissional: Use zoominfo tags to label records by source so cleanup stays simple as your company list grows.
Como usar a Inteligência de Conversação do ZoomInfo
Inteligência de Conversação lets you record and analyze sales calls so your sales team improves and books more meetings.
Veja aqui como usá-lo passo a passo.
Step 1: Connect your calls
Link your dialer so conversation intelligence captures every sales call.
Step 2: Review the highlights
Open key highlights to see talk ratios, objections, and next steps.
Eis como isso se parece:
✓ Ponto de verificação: Every call is transcribed with key highlights ready to review.
Step 3: Coach the team
Share clips with sales professionals to sharpen pitches and win more deals.
✅ Resultado: Your sales team learns from real calls, which speeds up closing deals.
💡 Dica profissional: Use machine learning summaries to spot which talking points move deals forward fastest.
Como usar o ZoomInfo AI Copilot
Copiloto de IA lets you get ZoomInfo Copilot to suggest your next customer and draft divulgação automaticamente.
Veja aqui como usá-lo passo a passo.
Step 1: Open ZoomInfo Copilot
Launch zoominfo copilot from your dashboard view to start a session.
Step 2: Review the signal score
Check each account signal score to find your next customer fast.
Eis como isso se parece:
✓ Ponto de verificação: Copilot surfaces a ranked list of accounts with a signal score each.
Step 3: Act on the prompts
Follow Copilot prompts to gain insight and reach key decision makers.
✅ Resultado: You get actionable intelligence that tells sales professionals exactly who to call next.
💡 Dica profissional: Let zoominfo copilot draft first-touch emails, then personalize them before you hit send.
Como usar o espaço de trabalho do ZoomInfo GTM
Espaço de trabalho GTM lets you bring lead lists, intent data, and favorite tools into one shared workspace.
Veja aqui como usá-lo passo a passo.
Step 1: Open the workspace
Open GTM Workspace to see lead lists and key accounts in one place.
Step 2: Add your favorite tools
Connect zoominfo integrations so favorite tools appear inside the workspace.
Eis como isso se parece:
✓ Ponto de verificação: Your lead lists and intent topics sit beside your favorite tools.
✅ Resultado: Sales and marketing teams collaborate without leaving the workspace.
💡 Dica profissional: Pin your most-used saved search to the workspace so the sales team saves time daily.
Como usar o gerador de leads do ZoomInfo
Liderar Gerador lets you build targeted lead lists fast using advanced search and company filters.
Veja aqui como usá-lo passo a passo.
Step 1: Set search criteria
Use advanced search to set company filters by company size and job title.
Step 2: Apply contact filters
Add contact filters to narrow search results to key decision makers.
Eis como isso se parece:
✓ Ponto de verificação: Your search results show qualified contacts matching your search criteria.
✅ Resultado: You get a clean company list of target companies ready for outreach.
💡 Dica profissional: Export search results to a csv file or push leads straight into your CRM.
Como usar o rastreador de visitantes do site ZoomInfo
Rastreador de visitantes do site lets you see which website visitors are real companies so you can act on warm interest.
Veja aqui como usá-lo passo a passo.
Step 1: Install the tracker
Add the ZoomInfo script to reveal website visitors on your site.
Step 2: Read the intent page
Open the intent page to see visited pages and unique visits per account.
Eis como isso se parece:
✓ Ponto de verificação: You can see specific companies behind anonymous website visitors.
✅ Resultado: You spot target accounts researching you and reach out before competitors do.
💡 Dica profissional: Set technology alerts and funding alerts so you act when a visiting account is ready to buy.
Como usar o otimizador de formulários web do ZoomInfo
Otimizador de formulários web lets you shorten forms and auto-fill company data to capture more leads.
Veja aqui como usá-lo passo a passo.
Step 1: Add the optimizer
Drop the Webform Optimizer snippet onto your existing forms.
Step 2: Enable auto-fill
Turn on auto-fill so ZoomInfo data completes company records imediatamente.
Eis como isso se parece:
✓ Ponto de verificação: Your forms now pre-fill verified company data for every visitor.
✅ Resultado: You capture more lead lists because shorter forms reduce drop-off.
💡 Dica profissional: Route new form fills into a saved search so your sales team gets email notifications instantly.
Dicas e Atalhos do ZoomInfo Pro
After testing ZoomInfo products for two years, here are my best tips for zoominfo users.
Atalhos de teclado
| Ação | Atalho |
|---|---|
| New advanced search | S |
| Save current search | Ctrl + S |
| Open saved search | G then L |
| Export to csv file | E |
Características ocultas que a maioria das pessoas não percebe
- Org charts: Open any account to view org charts and map every job title before you call.
- Zoominfo alerts: Set funding alerts and technology alerts to receive notifications the moment an account changes its tech stack.
- Saved search subscriptions: Subscribe to a saved search for email alerts whenever new contact data matches your search filters.
ZoomInfo: Erros comuns a evitar
Mistake: Skipping the ideal customer profile
❌ Errado: Searching everyone and pulling huge company lists with no focus.
✅ Direita: Set your ideal customer profile first, then apply company filters to refine.
Mistake: Ignoring intent data
❌ Errado: Calling every contact instead of those showing intent signals.
✅ Direita: Watch intent topics and the intent page to time outreach around real interest.
Mistake: Letting data go stale
❌ Errado: Exporting once and never refreshing company records.
✅ Direita: Schedule enrichment so contact data and company data stay up to date.
Solução de problemas do ZoomInfo
Problem: Export hits a credit limit
Causa: You ran out of credits for the month.
Consertar: Check usage in the admin portal, then export search results in smaller batches to a csv file.
Problem: CRM sync is not updating
Causa: Your field mapping broke during a zoominfo integrations update.
Consertar: Reopen the admin portal, remap fields, and force a manual sync of company records.
Problem: Intent data looks empty
Causa: Your intent topics are too narrow for the audience strength needed.
Consertar: Broaden intent topics and confirm your target accounts are large enough to register a signal score.
📌 Observação: Se nenhuma dessas soluções resolver o seu problema, entre em contato com o suporte do ZoomInfo.
O que é ZoomInfo?
Informações do Zoom is a sales and marketing platform that gives sales professionals the most accurate data on target companies.
ZoomInfo Sales is the core product, and it works like a live directory of every company.
Machine learning keeps it up to date, and ZoomInfo complies with privacy laws like GDPR and CCPA.
Veja esta breve visão geral:
Inclui estas características principais:
- Estúdio GTM: plan go-to-market motions across sales and marketing.
- Inteligência Conversacional: record sales calls and surface key highlights.
- Copiloto de IA: let zoominfo copilot rank your next customer.
- Gerador de Leads: build lead lists with advanced search and company filters.
- Rastreador de visitantes do site: reveal website visitors and their visited pages.
- Gestão de dados: keep company records and contact data accurate.
Para uma análise completa, consulte nosso artigo. Análise do ZoomInfo.
Preços do ZoomInfo
Here is what ZoomInfo costs in 2026:
| Plano | Preço | Ideal para |
|---|---|---|
| Profissional | US$ 14.995/ano | Equipes de vendas em crescimento |
| Avançado | US$ 24.995/ano | Teams needing intent data |
| Elite | US$ 39.995/ano | Enterprise sales and marketing |
Teste grátis: Yes — ZoomInfo Lite and a limited free trial are available.
Garantia de reembolso: No standard refund; contracts are annual.
💰 Melhor custo-benefício: Professional — the cheapest way to get core company data and lead lists.
ZoomInfo vs. Alternativas
How does ZoomInfo compare? Here is the competitive landscape:
Veja esta comparação:
| Ferramenta | Ideal para | Preço | Avaliação |
|---|---|---|---|
| Informações do Zoom | Company data and intent | US$ 14.995/ano | ⭐ 4,4 |
| Apolo | Abordagem integrada de comunicação | US$ 49/mês | ⭐ 4,6 |
| Imediatamente | Cold email scale | US$ 37/mês | ⭐ 4,8 |
| Caçador | Encontrando e-mail | US$ 49/mês | ⭐ 4,5 |
| Snov | Budget prospecting | US$ 39/mês | ⭐ 4,5 |
Escolhas rápidas:
- Melhor no geral: ZoomInfo — deepest company data and intent signals.
- Melhor orçamento: Instantly — high-volume cold email at a low price.
- Ideal para iniciantes: Apollo — simple setup with a free tier.
- Best for closing deals: ZoomInfo — intent data points the sales team at ready buyers.
🎯 Alternativas ao ZoomInfo
Procurando alternativas ao ZoomInfo? Aqui estão as melhores opções:
- 🚀 Imediatamente: Affordable cold email platform for high-volume outreach and inbox warm-up.
- 💰 Snov: Budget email finder and drip campaigns for small sales teams.
- 🌟 Apolo: Large contact database with built-in sequencing and a generous free tier.
- 🔧 Caçador: Simple email finder and verifier for quick prospecting.
- ⚡ Reply.io: Multichannel sequences across email, calls, and social.
- 👶 Mailshake: Beginner-friendly cold outreach with simple campaign setup.
- 🎨 Lista de Lem: Personalized cold email with images and warm-up built in.
- 🔒 Pica-pau: Reliable cold email tool focused on deliverability for agencies.
- 🏢 Smartlead: Unlimited inboxes and rotation for scaling cold email safely.
- 💼 Vendedor: Cold email with sequences and email alerts at a low price.
- 🎯 Bastante: Sales engagement with multichannel cadences for outbound teams.
Para ver a lista completa, consulte nosso Alternativas ao ZoomInfo guia.
⚔️ ZoomInfo Comparado
Here is how ZoomInfo stacks up against each competitor:
- ZoomInfo vs Instantaneamente: Instantly wins on cold email scale and price; ZoomInfo wins on company data depth.
- ZoomInfo vs Snov: Snov is cheaper for finding emails; ZoomInfo offers far richer intent data.
- ZoomInfo vs Apollo: Apollo bundles database and outreach cheaply; ZoomInfo has more accurate data.
- ZoomInfo vs Hunter: Hunter is a lightweight finder; ZoomInfo is a full sales and marketing platform.
- ZoomInfo vs Reply.io: Reply.io leads on sequencing; ZoomInfo leads on company records and signals.
- ZoomInfo vs Mailshake: Mailshake suits beginners; ZoomInfo suits enterprise sales processes.
- ZoomInfo vs Lemlist: Lemlist personalizes outreach; ZoomInfo supplies the contact data behind it.
- ZoomInfo vs Woodpecker: Woodpecker focuses on deliverability; ZoomInfo focuses on accurate data at scale.
- ZoomInfo vs Smartlead: Smartlead scales sending; ZoomInfo scales prospect research and intent topics.
- ZoomInfo vs Saleshandy: Saleshandy is budget outreach; ZoomInfo is premium actionable intelligence.
- ZoomInfo vs Klenty: Klenty runs cadences; ZoomInfo finds the key decision makers to put in them.
Comece a usar o ZoomInfo agora mesmo
Você aprendeu a usar todos os principais recursos do ZoomInfo:
- ✅ GTM Studio
- ✅ Publicidade Digital
- ✅ Gestão de Dados
- ✅ Inteligência Conversacional
- ✅ Copiloto de IA
- ✅ Espaço de trabalho GTM
- ✅ Gerador de Leads
- ✅ Rastreador de visitantes do site
- ✅ Otimizador de formulários web
Próximo passo: Escolha uma funcionalidade e experimente agora mesmo.
Most people start with Lead Generator to build their first lead lists.
It takes less than five minutes and helps you save time.
Perguntas frequentes
O que é o ZoomInfo e como funciona?
ZoomInfo is a sales and marketing platform. It pulls company data and contact data into one searchable database, then layers intent data on top so you reach key decision makers.
Como usar o ZoomInfo da maneira mais eficaz?
Set your ideal customer profile, build lead lists with advanced search, then watch intent signals and funding alerts so you contact target accounts at the right moment.
Como obter leads do ZoomInfo?
Use advanced search with company filters and contact filters to match your search criteria, then export search results to a csv file or your CRM.
Qual o custo para usar o ZoomInfo?
ZoomInfo pricing starts around $14,995 per year for Professional. Advanced and Elite cost more. Pricing is quoted annually and varies by seats and credits.
Como usar o ZoomInfo gratuitamente?
ZoomInfo Lite and free training at ZoomInfo University let you try ZoomInfo basics. A free trial can also unlock limited zoominfo data before you buy.
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