Avvio rapido
Questa guida illustra tutte le funzionalità di ZoomInfo:
- Iniziare — Create your account and learn ZoomInfo basics
- Come utilizzare GTM Studio — plan go-to-market motions across sales and marketing teams from one dashboard view
- Come utilizzare la pubblicità digitale — run targeted ad campaigns to specific companies using ZoomInfo data and intent signals
- Come utilizzare la gestione dei dati — keep company records and contact data accurate and up to date across your tech stack
- Come utilizzare l'intelligenza conversazionale — record and analyze sales calls so your sales team improves and books more meetings
- Come utilizzare AI Copilot — get ZoomInfo Copilot to suggest your next customer and draft outreach automatically
- Come utilizzare l'area di lavoro GTM — bring lead lists, intent data, and favorite tools into one shared workspace
- Come utilizzare Lead Generator — build targeted lead lists fast using advanced search and company filters
- Come utilizzare il tracker dei visitatori del sito web — see which website visitors are real companies so you can act on warm interest
- Come utilizzare Webform Optimizer — shorten forms and auto-fill company data to capture more leads
Tempo necessario: 5 minuti per ogni servizio
In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative
Perché fidarsi di questa guida
I have used ZoomInfo for two years and tested every feature here. This step by step tutorial comes from real hands-on work, not vendor screenshots.
ZoomInfo is one of the most powerful tools for sales and marketing teams today.
But most zoominfo users only scratch the surface of what it can do.
This guide shows you how to use zoominfo, one feature at a time.
Step by step, with screenshots and pro tips that save time.
Tutorial di ZoomInfo
This ZoomInfo tutorial walks sales professionals through every feature, from setup to advanced search, so you become a power user.
ZoomInfo
Find key decision makers in seconds. ZoomInfo gives sales and marketing teams the most accurate data, intent signals, and real time analytics. Start with ZoomInfo Lite or a free trial.
Guida introduttiva a ZoomInfo
Prima di utilizzare qualsiasi funzionalità, completa questa configurazione iniziale.
It takes about three minutes.
Here is my personal walk-through of the setup:
Ora analizziamo nel dettaglio ogni passaggio.
Passaggio 1: crea il tuo account
Go to the ZoomInfo website and request access.
A rep confirms your seats, then you set your password.
✓ Punto di controllo: Controlla il tuo posta in arrivo per ricevere un'e-mail di conferma.
Step 2: Open Your Dashboard
Log in and install the ReachOut extension for browsing.
Here is what the dashboard view looks like:
✓ Punto di controllo: You should see the main dashboard view.
Step 3: Set Your Ideal Customer Profile
Define your ideal customer profile so search criteria stay focused.
✅ Fatto: Multistream
Come utilizzare ZoomInfo GTM Studio
GTM Studio lets you plan go-to-market motions across sales and marketing teams from one dashboard view.
Ecco come usarlo, passo dopo passo.
Passaggio 1: Apri GTM Studio
Open GTM Studio from the top right corner of your ZoomInfo dashboard.
Step 2: Build your blueprint
Define your ideal customer profile using company filters and contact filters.
Ecco come si presenta:
✓ Punto di controllo: Your go-to-market plan is live with target companies mapped.
Step 3: Launch the play
Assign target accounts to your sales team and start closing deals.
✅ Risultato: You have a working plan that aligns sales and marketing around the same key accounts.
💡 Consiglio da professionista: Save your search criteria as a saved search so the whole sales team works from one company list.
How to Use ZoomInfo Digital Advertiser
Pubblicità digitale lets you run targeted ad campaigns to specific companies using ZoomInfo data and intent signals.
Ecco come usarlo, passo dopo passo.
Step 1: Pick your audience
Build a company list based on company size, company industry, and intent topics.
Step 2: Check audience strength
Review the audience strength score before you launch your campaign.
Ecco come si presenta:
✓ Punto di controllo: Your ads now reach decision makers at specific companies showing intent.
Step 3: Launch and track
Launch ads and watch real time analytics report on engaged target companies.
✅ Risultato: You reach key decision makers while their intent signals are still warm.
💡 Consiglio da professionista: Pair ad campaigns with intent data so you spend budget only on accounts in a buying window.
How to Use ZoomInfo Data Managemer
Gestione dei dati lets you keep company records and contact data accurate and up to date across your tech stack.
Ecco come usarlo, passo dopo passo.
Step 1: Connect your CRM
Open the admin portal and connect your CRM to sync company data.
Step 2: Map your fields
Match your fields to ZoomInfo fields so the most accurate data flows through.
Ecco come si presenta:
✓ Punto di controllo: Tuo CRM now holds the most accurate data ZoomInfo offers.
Step 3: Enrich on a schedule
You can upload lists you already own, then set automatic enrichment to stay current.
✅ Risultato: Your sales processes run on accurate data instead of stale company records.
💡 Consiglio da professionista: Use zoominfo tags to label records by source so cleanup stays simple as your company list grows.
Come utilizzare l'intelligenza conversazionale di ZoomInfo
Intelligenza conversazionale lets you record and analyze sales calls so your sales team improves and books more meetings.
Ecco come usarlo, passo dopo passo.
Step 1: Connect your calls
Link your dialer so conversation intelligence captures every sales call.
Step 2: Review the highlights
Open key highlights to see talk ratios, objections, and next steps.
Ecco come si presenta:
✓ Punto di controllo: Every call is transcribed with key highlights ready to review.
Step 3: Coach the team
Share clips with sales professionals to sharpen pitches and win more deals.
✅ Risultato: Your sales team learns from real calls, which speeds up closing deals.
💡 Consiglio da professionista: Use machine learning summaries to spot which talking points move deals forward fastest.
Come utilizzare ZoomInfo AI Copilot
Copilota AI lets you get ZoomInfo Copilot to suggest your next customer and draft sensibilizzazione automaticamente.
Ecco come usarlo, passo dopo passo.
Step 1: Open ZoomInfo Copilot
Launch zoominfo copilot from your dashboard view to start a session.
Step 2: Review the signal score
Check each account signal score to find your next customer fast.
Ecco come si presenta:
✓ Punto di controllo: Copilot surfaces a ranked list of accounts with a signal score each.
Step 3: Act on the prompts
Follow Copilot prompts to gain insight and reach key decision makers.
✅ Risultato: You get actionable intelligence that tells sales professionals exactly who to call next.
💡 Consiglio da professionista: Let zoominfo copilot draft first-touch emails, then personalize them before you hit send.
Come utilizzare ZoomInfo GTM Workspace
Area di lavoro GTM lets you bring lead lists, intent data, and favorite tools into one shared workspace.
Ecco come usarlo, passo dopo passo.
Step 1: Open the workspace
Open GTM Workspace to see lead lists and key accounts in one place.
Step 2: Add your favorite tools
Connect zoominfo integrations so favorite tools appear inside the workspace.
Ecco come si presenta:
✓ Punto di controllo: Your lead lists and intent topics sit beside your favorite tools.
✅ Risultato: Sales and marketing teams collaborate without leaving the workspace.
💡 Consiglio da professionista: Pin your most-used saved search to the workspace so the sales team saves time daily.
Come utilizzare ZoomInfo Lead Generator
Guida Generatore lets you build targeted lead lists fast using advanced search and company filters.
Ecco come usarlo, passo dopo passo.
Step 1: Set search criteria
Use advanced search to set company filters by company size and job title.
Step 2: Apply contact filters
Add contact filters to narrow search results to key decision makers.
Ecco come si presenta:
✓ Punto di controllo: Your search results show qualified contacts matching your search criteria.
✅ Risultato: You get a clean company list of target companies ready for outreach.
💡 Consiglio da professionista: Export search results to a csv file or push leads straight into your CRM.
Come utilizzare ZoomInfo Website Visitor Tracker
Tracciamento dei visitatori del sito web lets you see which website visitors are real companies so you can act on warm interest.
Ecco come usarlo, passo dopo passo.
Step 1: Install the tracker
Add the ZoomInfo script to reveal website visitors on your site.
Step 2: Read the intent page
Open the intent page to see visited pages and unique visits per account.
Ecco come si presenta:
✓ Punto di controllo: You can see specific companies behind anonymous website visitors.
✅ Risultato: You spot target accounts researching you and reach out before competitors do.
💡 Consiglio da professionista: Set technology alerts and funding alerts so you act when a visiting account is ready to buy.
Come utilizzare ZoomInfo Webform Optimizer
Ottimizzatore di moduli web lets you shorten forms and auto-fill company data to capture more leads.
Ecco come usarlo, passo dopo passo.
Step 1: Add the optimizer
Drop the Webform Optimizer snippet onto your existing forms.
Step 2: Enable auto-fill
Turn on auto-fill so ZoomInfo data completes company records immediatamente.
Ecco come si presenta:
✓ Punto di controllo: Your forms now pre-fill verified company data for every visitor.
✅ Risultato: You capture more lead lists because shorter forms reduce drop-off.
💡 Consiglio da professionista: Route new form fills into a saved search so your sales team gets email notifications instantly.
Suggerimenti e scorciatoie di ZoomInfo Pro
After testing ZoomInfo products for two years, here are my best tips for zoominfo users.
Scorciatoie da tastiera
| Azione | Scorciatoia |
|---|---|
| New advanced search | S |
| Save current search | Ctrl + S |
| Open saved search | G then L |
| Export to csv file | E |
Funzionalità nascoste che la maggior parte delle persone non nota
- Org charts: Open any account to view org charts and map every job title before you call.
- Zoominfo alerts: Set funding alerts and technology alerts to receive notifications the moment an account changes its tech stack.
- Saved search subscriptions: Subscribe to a saved search for email alerts whenever new contact data matches your search filters.
ZoomInfo: errori comuni da evitare
Mistake: Skipping the ideal customer profile
❌ Sbagliato: Searching everyone and pulling huge company lists with no focus.
✅ A destra: Set your ideal customer profile first, then apply company filters to refine.
Mistake: Ignoring intent data
❌ Sbagliato: Calling every contact instead of those showing intent signals.
✅ A destra: Watch intent topics and the intent page to time outreach around real interest.
Mistake: Letting data go stale
❌ Sbagliato: Exporting once and never refreshing company records.
✅ A destra: Schedule enrichment so contact data and company data stay up to date.
Risoluzione dei problemi di ZoomInfo
Problem: Export hits a credit limit
Causa: You ran out of credits for the month.
Aggiustare: Check usage in the admin portal, then export search results in smaller batches to a csv file.
Problem: CRM sync is not updating
Causa: Your field mapping broke during a zoominfo integrations update.
Aggiustare: Reopen the admin portal, remap fields, and force a manual sync of company records.
Problem: Intent data looks empty
Causa: Your intent topics are too narrow for the audience strength needed.
Aggiustare: Broaden intent topics and confirm your target accounts are large enough to register a signal score.
📌 Nota: Se nessuna di queste soluzioni risolve il problema, contatta l'assistenza di ZoomInfo.
Che cos'è ZoomInfo?
ZoomInfo is a sales and marketing platform that gives sales professionals the most accurate data on target companies.
ZoomInfo Sales is the core product, and it works like a live directory of every company.
Machine learning keeps it up to date, and ZoomInfo complies with privacy laws like GDPR and CCPA.
Guarda questa breve panoramica:
Include le seguenti caratteristiche principali:
- GTM Studio: plan go-to-market motions across sales and marketing.
- Intelligenza conversazionale: record sales calls and surface key highlights.
- Copilota AI: let zoominfo copilot rank your next customer.
- Generatore di contatti: build lead lists with advanced search and company filters.
- Strumento di monitoraggio dei visitatori del sito web: reveal website visitors and their visited pages.
- Gestione dei dati: keep company records and contact data accurate.
Per una recensione completa, consulta la nostra Recensione di ZoomInfo.
Prezzi ZoomInfo
Here is what ZoomInfo costs in 2026:
| Piano | Prezzo | Ideale per |
|---|---|---|
| Professionale | 14.995 dollari all'anno | Crescita dei team di vendita |
| Avanzato | $24.995/anno | Teams needing intent data |
| Elite | $39.995/anno | Enterprise sales and marketing |
Prova gratuita: Yes — ZoomInfo Lite and a limited free trial are available.
Garanzia di rimborso: No standard refund; contracts are annual.
💰 Miglior rapporto qualità-prezzo: Professional — the cheapest way to get core company data and lead lists.
ZoomInfo contro le alternative
How does ZoomInfo compare? Here is the competitive landscape:
Guarda questo confronto:
| Attrezzo | Ideale per | Prezzo | Valutazione |
|---|---|---|---|
| ZoomInfo | Company data and intent | $14.995/anno | ⭐ 4.4 |
| Apollo | Un'iniziativa di sensibilizzazione completa | $49/mese | ⭐ 4.6 |
| Immediatamente | Cold email scale | 37 dollari al mese | ⭐ 4.8 |
| Cacciatore | Ricerca di email | $49/mese | ⭐ 4,5 |
| Snov | Budget prospecting | $39/mese | ⭐ 4,5 |
Scelte rapide:
- Il migliore in assoluto: ZoomInfo — deepest company data and intent signals.
- Miglior budget: Instantly — high-volume cold email at a low price.
- Ideale per principianti: Apollo — simple setup with a free tier.
- Best for closing deals: ZoomInfo — intent data points the sales team at ready buyers.
🎯 Alternative a ZoomInfo
Cerchi alternative a ZoomInfo? Ecco le migliori opzioni:
- 🚀 Immediatamente: Affordable cold email platform for high-volume outreach and inbox warm-up.
- 💰 Snov: Budget email finder and drip campaigns for small sales teams.
- 🌟 Apollo: Large contact database with built-in sequencing and a generous free tier.
- 🔧 Cacciatore: Simple email finder and verifier for quick prospecting.
- ⚡ Rispondi.io: Multichannel sequences across email, calls, and social.
- 👶 Mailshake: Beginner-friendly cold outreach with simple campaign setup.
- 🎨 Lemlist: Personalized cold email with images and warm-up built in.
- 🔒 Picchio: Reliable cold email tool focused on deliverability for agencies.
- 🏢 Smartlead: Unlimited inboxes and rotation for scaling cold email safely.
- 💼 Venditore pratico: Cold email with sequences and email alerts at a low price.
- 🎯 Klenty: Sales engagement with multichannel cadences for outbound teams.
Per l'elenco completo, consultare il nostro Alternative a ZoomInfo guida.
⚔️ ZoomInfo a confronto
Here is how ZoomInfo stacks up against each competitor:
- ZoomInfo contro Instantly: Instantly wins on cold email scale and price; ZoomInfo wins on company data depth.
- ZoomInfo contro Snov: Snov is cheaper for finding emails; ZoomInfo offers far richer intent data.
- ZoomInfo contro Apollo: Apollo bundles database and outreach cheaply; ZoomInfo has more accurate data.
- ZoomInfo contro Hunter: Hunter is a lightweight finder; ZoomInfo is a full sales and marketing platform.
- ZoomInfo contro Reply.io: Reply.io leads on sequencing; ZoomInfo leads on company records and signals.
- ZoomInfo contro Mailshake: Mailshake suits beginners; ZoomInfo suits enterprise sales processes.
- ZoomInfo contro Lemlist: Lemlist personalizes outreach; ZoomInfo supplies the contact data behind it.
- ZoomInfo contro Woodpecker: Woodpecker focuses on deliverability; ZoomInfo focuses on accurate data at scale.
- ZoomInfo contro Smartlead: Smartlead scales sending; ZoomInfo scales prospect research and intent topics.
- ZoomInfo contro Saleshandy: Saleshandy is budget outreach; ZoomInfo is premium actionable intelligence.
- ZoomInfo contro Klenty: Klenty runs cadences; ZoomInfo finds the key decision makers to put in them.
Inizia subito a usare ZoomInfo
Hai imparato a utilizzare tutte le principali funzionalità di ZoomInfo:
- ✅ GTM Studio
- ✅ Pubblicità digitale
- ✅ Gestione dei dati
- ✅ Intelligenza conversazionale
- ✅ Copilota AI
- ✅ Area di lavoro GTM
- ✅ Generatore di contatti
- ✅ Monitoraggio dei visitatori del sito web
- ✅ Ottimizzatore di moduli web
Passo successivo: Scegli una funzionalità e provala subito.
Most people start with Lead Generator to build their first lead lists.
It takes less than five minutes and helps you save time.
Domande frequenti
Cos'è ZoomInfo e come funziona?
ZoomInfo is a sales and marketing platform. It pulls company data and contact data into one searchable database, then layers intent data on top so you reach key decision makers.
Come utilizzare ZoomInfo nel modo più efficace?
Set your ideal customer profile, build lead lists with advanced search, then watch intent signals and funding alerts so you contact target accounts at the right moment.
Come ottenere contatti da ZoomInfo?
Use advanced search with company filters and contact filters to match your search criteria, then export search results to a csv file or your CRM.
Quanto costa utilizzare ZoomInfo?
ZoomInfo pricing starts around $14,995 per year for Professional. Advanced and Elite cost more. Pricing is quoted annually and varies by seats and credits.
Come utilizzare ZoomInfo gratuitamente?
ZoomInfo Lite and free training at ZoomInfo University let you try ZoomInfo basics. A free trial can also unlock limited zoominfo data before you buy.
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