Hızlı Başlangıç
Bu kılavuz ZoomInfo'nun tüm özelliklerini kapsamaktadır:
- Başlarken — Create your account and learn ZoomInfo basics
- GTM Studio Nasıl Kullanılır? — plan go-to-market motions across sales and marketing teams from one dashboard view
- Dijital Reklamcılık Nasıl Kullanılır? — run targeted ad campaigns to specific companies using ZoomInfo data and intent signals
- Veri Yönetimi Nasıl Kullanılır? — keep company records and contact data accurate and up to date across your tech stack
- Konuşma Zekasını Nasıl Kullanabilirsiniz? — record and analyze sales calls so your sales team improves and books more meetings
- AI Copilot Nasıl Kullanılır? — get ZoomInfo Copilot to suggest your next customer and draft outreach automatically
- GTM Çalışma Alanı Nasıl Kullanılır? — bring lead lists, intent data, and favorite tools into one shared workspace
- Potansiyel Müşteri Oluşturma Aracı Nasıl Kullanılır? — build targeted lead lists fast using advanced search and company filters
- Web Sitesi Ziyaretçi Takip Aracı Nasıl Kullanılır? — see which website visitors are real companies so you can act on warm interest
- Webform Optimizer Nasıl Kullanılır? — shorten forms and auto-fill company data to capture more leads
Gerekli süre: Her özellik için 5 dakika.
Bu kılavuzda ayrıca şunlar da yer almaktadır: Profesyonel İpuçları | Sık Yapılan Hatalar | Sorun giderme | Fiyatlandırma | Alternatifler
Bu kılavuza neden güvenmelisiniz?
I have used ZoomInfo for two years and tested every feature here. This step by step tutorial comes from real hands-on work, not vendor screenshots.
ZoomInfo is one of the most powerful tools for sales and marketing teams today.
But most zoominfo users only scratch the surface of what it can do.
This guide shows you how to use zoominfo, one feature at a time.
Step by step, with screenshots and pro tips that save time.
ZoomInfo Eğitimi
This ZoomInfo tutorial walks sales professionals through every feature, from setup to advanced search, so you become a power user.
ZoomBilgileri
Find key decision makers in seconds. ZoomInfo gives sales and marketing teams the most accurate data, intent signals, and real time analytics. Start with ZoomInfo Lite or a free trial.
ZoomInfo'yu Kullanmaya Başlamak
Herhangi bir özelliği kullanmadan önce, bu tek seferlik kurulumu tamamlayın.
It takes about three minutes.
Here is my personal walk-through of the setup:
Şimdi her adımı tek tek inceleyelim.
Adım 1: Hesabınızı Oluşturun
Go to the ZoomInfo website and request access.
A rep confirms your seats, then you set your password.
✓ Kontrol noktası: Kontrol edin gelen kutusu Onay e-postası için.
Step 2: Open Your Dashboard
Log in and install the ReachOut extension for browsing.
Here is what the dashboard view looks like:
✓ Kontrol noktası: You should see the main dashboard view.
Step 3: Set Your Ideal Customer Profile
Define your ideal customer profile so search criteria stay focused.
✅ Tamamlandı: Aşağıdaki özelliklerden herhangi birini kullanmaya hazırsınız.
ZoomInfo GTM Studio Nasıl Kullanılır?
GTM Stüdyosu lets you plan go-to-market motions across sales and marketing teams from one dashboard view.
İşte adım adım nasıl kullanılacağı.
Adım 1: GTM Studio'yu açın
Open GTM Studio from the top right corner of your ZoomInfo dashboard.
Step 2: Build your blueprint
Define your ideal customer profile using company filters and contact filters.
İşte bunun nasıl göründüğü:
✓ Kontrol noktası: Your go-to-market plan is live with target companies mapped.
Step 3: Launch the play
Assign target accounts to your sales team and start closing deals.
✅ Sonuç: You have a working plan that aligns sales and marketing around the same key accounts.
💡 Profesyonel İpucu: Save your search criteria as a saved search so the whole sales team works from one company list.
How to Use ZoomInfo Digital Advertiser
Dijital Reklamcılık lets you run targeted ad campaigns to specific companies using ZoomInfo data and intent signals.
İşte adım adım nasıl kullanılacağı.
Step 1: Pick your audience
Build a company list based on company size, company industry, and intent topics.
Step 2: Check audience strength
Review the audience strength score before you launch your campaign.
İşte bunun nasıl göründüğü:
✓ Kontrol noktası: Your ads now reach decision makers at specific companies showing intent.
Step 3: Launch and track
Launch ads and watch real time analytics report on engaged target companies.
✅ Sonuç: You reach key decision makers while their intent signals are still warm.
💡 Profesyonel İpucu: Pair ad campaigns with intent data so you spend budget only on accounts in a buying window.
How to Use ZoomInfo Data Managemer
Veri Yönetimi lets you keep company records and contact data accurate and up to date across your tech stack.
İşte adım adım nasıl kullanılacağı.
Step 1: Connect your CRM
Open the admin portal and connect your CRM to sync company data.
Step 2: Map your fields
Match your fields to ZoomInfo fields so the most accurate data flows through.
İşte bunun nasıl göründüğü:
✓ Kontrol noktası: Senin CRM now holds the most accurate data ZoomInfo offers.
Step 3: Enrich on a schedule
You can upload lists you already own, then set automatic enrichment to stay current.
✅ Sonuç: Your sales processes run on accurate data instead of stale company records.
💡 Profesyonel İpucu: Use zoominfo tags to label records by source so cleanup stays simple as your company list grows.
ZoomInfo Konuşma Zekası Nasıl Kullanılır?
Konuşma Zekası lets you record and analyze sales calls so your sales team improves and books more meetings.
İşte adım adım nasıl kullanılacağı.
Step 1: Connect your calls
Link your dialer so conversation intelligence captures every sales call.
Step 2: Review the highlights
Open key highlights to see talk ratios, objections, and next steps.
İşte bunun nasıl göründüğü:
✓ Kontrol noktası: Every call is transcribed with key highlights ready to review.
Step 3: Coach the team
Share clips with sales professionals to sharpen pitches and win more deals.
✅ Sonuç: Your sales team learns from real calls, which speeds up closing deals.
💡 Profesyonel İpucu: Use machine learning summaries to spot which talking points move deals forward fastest.
ZoomInfo AI Copilot Nasıl Kullanılır?
Yapay Zeka Yardımcı Pilotu lets you get ZoomInfo Copilot to suggest your next customer and draft sosyal yardım otomatik olarak.
İşte adım adım nasıl kullanılacağı.
Step 1: Open ZoomInfo Copilot
Launch zoominfo copilot from your dashboard view to start a session.
Step 2: Review the signal score
Check each account signal score to find your next customer fast.
İşte bunun nasıl göründüğü:
✓ Kontrol noktası: Copilot surfaces a ranked list of accounts with a signal score each.
Step 3: Act on the prompts
Follow Copilot prompts to gain insight and reach key decision makers.
✅ Sonuç: You get actionable intelligence that tells sales professionals exactly who to call next.
💡 Profesyonel İpucu: Let zoominfo copilot draft first-touch emails, then personalize them before you hit send.
ZoomInfo GTM Çalışma Alanı Nasıl Kullanılır?
GTM Çalışma Alanı lets you bring lead lists, intent data, and favorite tools into one shared workspace.
İşte adım adım nasıl kullanılacağı.
Step 1: Open the workspace
Open GTM Workspace to see lead lists and key accounts in one place.
Step 2: Add your favorite tools
Connect zoominfo integrations so favorite tools appear inside the workspace.
İşte bunun nasıl göründüğü:
✓ Kontrol noktası: Your lead lists and intent topics sit beside your favorite tools.
✅ Sonuç: Sales and marketing teams collaborate without leaving the workspace.
💡 Profesyonel İpucu: Pin your most-used saved search to the workspace so the sales team saves time daily.
ZoomInfo Potansiyel Müşteri Oluşturma Aracını Nasıl Kullanabilirsiniz?
Yol göstermek Jeneratör lets you build targeted lead lists fast using advanced search and company filters.
İşte adım adım nasıl kullanılacağı.
Step 1: Set search criteria
Use advanced search to set company filters by company size and job title.
Step 2: Apply contact filters
Add contact filters to narrow search results to key decision makers.
İşte bunun nasıl göründüğü:
✓ Kontrol noktası: Your search results show qualified contacts matching your search criteria.
✅ Sonuç: You get a clean company list of target companies ready for outreach.
💡 Profesyonel İpucu: Export search results to a csv file or push leads straight into your CRM.
ZoomInfo Web Sitesi Ziyaretçi Takip Aracı Nasıl Kullanılır?
Web Sitesi Ziyaretçi Takip Aracı lets you see which website visitors are real companies so you can act on warm interest.
İşte adım adım nasıl kullanılacağı.
Step 1: Install the tracker
Add the ZoomInfo script to reveal website visitors on your site.
Step 2: Read the intent page
Open the intent page to see visited pages and unique visits per account.
İşte bunun nasıl göründüğü:
✓ Kontrol noktası: You can see specific companies behind anonymous website visitors.
✅ Sonuç: You spot target accounts researching you and reach out before competitors do.
💡 Profesyonel İpucu: Set technology alerts and funding alerts so you act when a visiting account is ready to buy.
ZoomInfo Webform Optimizer Nasıl Kullanılır?
Web Formu Optimize Edici lets you shorten forms and auto-fill company data to capture more leads.
İşte adım adım nasıl kullanılacağı.
Step 1: Add the optimizer
Drop the Webform Optimizer snippet onto your existing forms.
Step 2: Enable auto-fill
Turn on auto-fill so ZoomInfo data completes company records aniden.
İşte bunun nasıl göründüğü:
✓ Kontrol noktası: Your forms now pre-fill verified company data for every visitor.
✅ Sonuç: You capture more lead lists because shorter forms reduce drop-off.
💡 Profesyonel İpucu: Route new form fills into a saved search so your sales team gets email notifications instantly.
ZoomInfo Profesyonel İpuçları ve Kısayollar
After testing ZoomInfo products for two years, here are my best tips for zoominfo users.
Klavye Kısayolları
| Aksiyon | Kısayol |
|---|---|
| New advanced search | S |
| Save current search | Ctrl + S |
| Open saved search | G then L |
| Export to csv file | E |
Çoğu insanın gözden kaçırdığı gizli özellikler
- Org charts: Open any account to view org charts and map every job title before you call.
- Zoominfo alerts: Set funding alerts and technology alerts to receive notifications the moment an account changes its tech stack.
- Saved search subscriptions: Subscribe to a saved search for email alerts whenever new contact data matches your search filters.
ZoomInfo'da Sık Yapılan ve Kaçınılması Gereken Hatalar
Mistake: Skipping the ideal customer profile
❌ Yanlış: Searching everyone and pulling huge company lists with no focus.
✅ Sağ: Set your ideal customer profile first, then apply company filters to refine.
Mistake: Ignoring intent data
❌ Yanlış: Calling every contact instead of those showing intent signals.
✅ Sağ: Watch intent topics and the intent page to time outreach around real interest.
Mistake: Letting data go stale
❌ Yanlış: Exporting once and never refreshing company records.
✅ Sağ: Schedule enrichment so contact data and company data stay up to date.
ZoomInfo Sorun Giderme
Problem: Export hits a credit limit
Neden: You ran out of credits for the month.
Düzeltmek: Check usage in the admin portal, then export search results in smaller batches to a csv file.
Problem: CRM sync is not updating
Neden: Your field mapping broke during a zoominfo integrations update.
Düzeltmek: Reopen the admin portal, remap fields, and force a manual sync of company records.
Problem: Intent data looks empty
Neden: Your intent topics are too narrow for the audience strength needed.
Düzeltmek: Broaden intent topics and confirm your target accounts are large enough to register a signal score.
📌 Not: Bu çözümlerden hiçbiri sorununuzu gidermezse, ZoomInfo destek ekibiyle iletişime geçin.
ZoomInfo nedir?
ZoomBilgileri is a sales and marketing platform that gives sales professionals the most accurate data on target companies.
ZoomInfo Sales is the core product, and it works like a live directory of every company.
Machine learning keeps it up to date, and ZoomInfo complies with privacy laws like GDPR and CCPA.
Bu kısa özeti izleyin:
Aşağıdaki temel özellikleri içermektedir:
- GTM Stüdyosu: plan go-to-market motions across sales and marketing.
- Konuşma Zekası: record sales calls and surface key highlights.
- Yapay Zeka Yardımcı Pilotu: let zoominfo copilot rank your next customer.
- Potansiyel Müşteri Oluşturucu: build lead lists with advanced search and company filters.
- Web Sitesi Ziyaretçi Takip Aracı: reveal website visitors and their visited pages.
- Veri Yönetimi: keep company records and contact data accurate.
Ayrıntılı inceleme için lütfen sayfamıza bakın. ZoomInfo incelemesi.
ZoomInfo Fiyatlandırması
Here is what ZoomInfo costs in 2026:
| Plan | Fiyat | En İyisi İçin |
|---|---|---|
| Profesyonel | 14.995 ABD doları/yıl | Büyüyen satış ekipleri |
| Gelişmiş | 24.995 ABD doları/yıl | Teams needing intent data |
| Elit | 39.995 ABD doları/yıl | Enterprise sales and marketing |
Ücretsiz deneme sürümü: Yes — ZoomInfo Lite and a limited free trial are available.
Para iade garantisi: No standard refund; contracts are annual.
💰 En İyi Fiyat/Performans: Professional — the cheapest way to get core company data and lead lists.
ZoomInfo ve Alternatifleri
How does ZoomInfo compare? Here is the competitive landscape:
Bu karşılaştırmayı izleyin:
| Alet | En İyisi İçin | Fiyat | Değerlendirme |
|---|---|---|---|
| ZoomBilgileri | Company data and intent | 14.995 ABD doları/yıl | ⭐ 4.4 |
| Apollo | Hepsi bir arada iletişim | 49$/ay | ⭐ 4.6 |
| Aniden | Cold email scale | 37$/ay | ⭐ 4.8 |
| Avcı | E-posta bulma | 49$/ay | ⭐ 4.5 |
| Snov | Budget prospecting | 39$/ay | ⭐ 4.5 |
Hızlı seçimler:
- Genel olarak en iyi: ZoomInfo — deepest company data and intent signals.
- En iyi bütçe: Instantly — high-volume cold email at a low price.
- Yeni başlayanlar için en iyisi: Apollo — simple setup with a free tier.
- Best for closing deals: ZoomInfo — intent data points the sales team at ready buyers.
🎯 ZoomInfo Alternatifleri
ZoomInfo alternatifleri mi arıyorsunuz? İşte en iyi seçenekler:
- 🚀 Aniden: Affordable cold email platform for high-volume outreach and inbox warm-up.
- 💰 Snov: Budget email finder and drip campaigns for small sales teams.
- 🌟 Apollo: Large contact database with built-in sequencing and a generous free tier.
- 🔧 Avcı: Simple email finder and verifier for quick prospecting.
- ⚡ Reply.io: Multichannel sequences across email, calls, and social.
- 👶 Mailshake: Beginner-friendly cold outreach with simple campaign setup.
- 🎨 Lemlist: Personalized cold email with images and warm-up built in.
- 🔒 Ağaçkakan: Reliable cold email tool focused on deliverability for agencies.
- 🏢 Akıllı Kurşun: Unlimited inboxes and rotation for scaling cold email safely.
- 💼 Satış elemanı: Cold email with sequences and email alerts at a low price.
- 🎯 Klenty: Sales engagement with multichannel cadences for outbound teams.
Tam liste için lütfen sayfamıza bakın. ZoomInfo alternatifleri rehber.
⚔️ ZoomInfo Karşılaştırması
Here is how ZoomInfo stacks up against each competitor:
- ZoomInfo ve Instantly karşılaştırması: Instantly wins on cold email scale and price; ZoomInfo wins on company data depth.
- ZoomInfo ve Snov karşılaştırması: Snov is cheaper for finding emails; ZoomInfo offers far richer intent data.
- ZoomInfo ve Apollo karşılaştırması: Apollo bundles database and outreach cheaply; ZoomInfo has more accurate data.
- ZoomInfo ve Hunter karşılaştırması: Hunter is a lightweight finder; ZoomInfo is a full sales and marketing platform.
- ZoomInfo ve Reply.io karşılaştırması: Reply.io leads on sequencing; ZoomInfo leads on company records and signals.
- ZoomInfo ve Mailshake karşılaştırması: Mailshake suits beginners; ZoomInfo suits enterprise sales processes.
- ZoomInfo ve Lemlist karşılaştırması: Lemlist personalizes outreach; ZoomInfo supplies the contact data behind it.
- ZoomInfo ve Woodpecker karşılaştırması: Woodpecker focuses on deliverability; ZoomInfo focuses on accurate data at scale.
- ZoomInfo ve Smartlead karşılaştırması: Smartlead scales sending; ZoomInfo scales prospect research and intent topics.
- ZoomInfo ve Saleshandy karşılaştırması: Saleshandy is budget outreach; ZoomInfo is premium actionable intelligence.
- ZoomInfo ve Klenty karşılaştırması: Klenty runs cadences; ZoomInfo finds the key decision makers to put in them.
ZoomInfo'yu Şimdi Kullanmaya Başlayın
ZoomInfo'nun tüm önemli özelliklerini nasıl kullanacağınızı öğrendiniz:
- ✅ GTM Stüdyosu
- ✅ Dijital Reklamcılık
- ✅ Veri Yönetimi
- ✅ Konuşma Zekası
- ✅ Yapay Zeka Destekli Yardımcı Pilot
- ✅ GTM Çalışma Alanı
- ✅ Potansiyel Müşteri Oluşturucu
- ✅ Web Sitesi Ziyaretçi Takip Aracı
- ✅ Web Formu Optimize Edici
Sonraki adım: Bir özelliği seçin ve hemen deneyin.
Most people start with Lead Generator to build their first lead lists.
It takes less than five minutes and helps you save time.
Sıkça Sorulan Sorular
ZoomInfo nedir ve nasıl çalışır?
ZoomInfo is a sales and marketing platform. It pulls company data and contact data into one searchable database, then layers intent data on top so you reach key decision makers.
ZoomInfo'yu en etkili şekilde nasıl kullanabilirsiniz?
Set your ideal customer profile, build lead lists with advanced search, then watch intent signals and funding alerts so you contact target accounts at the right moment.
ZoomInfo'dan nasıl müşteri adayı elde edebilirim?
Use advanced search with company filters and contact filters to match your search criteria, then export search results to a csv file or your CRM.
ZoomInfo'yu kullanmanın maliyeti ne kadar?
ZoomInfo pricing starts around $14,995 per year for Professional. Advanced and Elite cost more. Pricing is quoted annually and varies by seats and credits.
ZoomInfo'yu ücretsiz olarak nasıl kullanabilirsiniz?
ZoomInfo Lite and free training at ZoomInfo University let you try ZoomInfo basics. A free trial can also unlock limited zoominfo data before you buy.
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