How to Use ZoomInfo: Lead Lists, Intent Data & More (2026)

에 의해서 파힘 요하르더 | Last updated Jun 30, 2026

빠른 시작

이 가이드에서는 ZoomInfo의 모든 기능을 다룹니다.

시작하기 — Create your account and learn ZoomInfo basics
GTM 스튜디오 사용 방법 — plan go-to-market motions across sales and marketing teams from one dashboard view
디지털 광고 활용 방법 — run targeted ad campaigns to specific companies using ZoomInfo data and intent signals
데이터 관리 사용 방법 — keep company records and contact data accurate and up to date across your tech stack
대화 인텔리전스 활용 방법 — record and analyze sales calls so your sales team improves and books more meetings
AI 코파일럿 사용 방법 — get ZoomInfo Copilot to suggest your next customer and draft outreach automatically
GTM 워크스페이스 사용 방법 — bring lead lists, intent data, and favorite tools into one shared workspace
리드 생성기 사용 방법 — build targeted lead lists fast using advanced search and company filters
웹사이트 방문자 추적기 사용 방법 — see which website visitors are real companies so you can act on warm interest
웹폼 최적화 도구 사용 방법 — shorten forms and auto-fill company data to capture more leads

소요 시간: 각 작품당 5분

이 가이드에는 다음 내용도 포함되어 있습니다. 프로 팁 | 흔히 저지르는 실수 | 문제 해결 | 가격 | 대안

이 가이드를 신뢰해야 하는 이유

I have used ZoomInfo for two years and tested every feature here. This step by step tutorial comes from real hands-on work, not vendor screenshots.

ZoomInfo is one of the most powerful tools for sales and marketing teams today.

But most zoominfo users only scratch the surface of what it can do.

This guide shows you how to use zoominfo, one feature at a time.

Step by step, with screenshots and pro tips that save time.

ZoomInfo 튜토리얼

This ZoomInfo tutorial walks sales professionals through every feature, from setup to advanced search, so you become a power user.

줌인포

Find key decision makers in seconds. ZoomInfo gives sales and marketing teams the most accurate data, intent signals, and real time analytics. Start with ZoomInfo Lite or a free trial.

지금 바로 ZOOMINFO를 사용해 보세요 →

전체 리뷰 읽기 →

줌인포 대체 프로그램 →

ZoomInfo 시작하기

어떤 기능을 사용하기 전에 먼저 이 일회성 설정을 완료하십시오.

It takes about three minutes.

Here is my personal walk-through of the setup:

이제 각 단계를 하나씩 살펴보겠습니다.

1단계: 계정 생성

Go to the ZoomInfo website and request access.

A rep confirms your seats, then you set your password.

✓ 검문소: 확인하세요 받은 편지함 확인 이메일을 보내드립니다.

Step 2: Open Your Dashboard

Here is what the dashboard view looks like:

✓ 검문소: You should see the main dashboard view.

Step 3: Set Your Ideal Customer Profile

Define your ideal customer profile so search criteria stay focused.

✅ 완료: 이제 아래의 모든 기능을 사용하실 수 있습니다.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo GTM Studio 사용 방법

GTM 스튜디오 lets you plan go-to-market motions across sales and marketing teams from one dashboard view.

다음은 단계별 사용 방법입니다.

1단계: GTM Studio를 엽니다.

Open GTM Studio from the top right corner of your ZoomInfo dashboard.

Step 2: Build your blueprint

Define your ideal customer profile using company filters and contact filters.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: Your go-to-market plan is live with target companies mapped.

Step 3: Launch the play

Assign target accounts to your sales team and start closing deals.

✅ 결과: You have a working plan that aligns sales and marketing around the same key accounts.

💡 꿀팁: Save your search criteria as a saved search so the whole sales team works from one company list.

ZoomInfo를 무료로 사용해 보세요

How to Use ZoomInfo Digital Advertiser

디지털 광고 lets you run targeted ad campaigns to specific companies using ZoomInfo data and intent signals.

다음은 단계별 사용 방법입니다.

Step 1: Pick your audience

Build a company list based on company size, company industry, and intent topics.

Step 2: Check audience strength

Review the audience strength score before you launch your campaign.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: Your ads now reach decision makers at specific companies showing intent.

Step 3: Launch and track

Launch ads and watch real time analytics report on engaged target companies.

✅ 결과: You reach key decision makers while their intent signals are still warm.

💡 꿀팁: Pair ad campaigns with intent data so you spend budget only on accounts in a buying window.

ZoomInfo를 무료로 사용해 보세요

How to Use ZoomInfo Data Managemer

데이터 관리 lets you keep company records and contact data accurate and up to date across your tech stack.

다음은 단계별 사용 방법입니다.

Step 1: Connect your CRM

Open the admin portal and connect your CRM to sync company data.

Step 2: Map your fields

Match your fields to ZoomInfo fields so the most accurate data flows through.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: 당신의 CRM now holds the most accurate data ZoomInfo offers.

Step 3: Enrich on a schedule

You can upload lists you already own, then set automatic enrichment to stay current.

✅ 결과: Your sales processes run on accurate data instead of stale company records.

💡 꿀팁: Use zoominfo tags to label records by source so cleanup stays simple as your company list grows.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo 대화 인텔리전스 사용 방법

대화 지능 lets you record and analyze sales calls so your sales team improves and books more meetings.

다음은 단계별 사용 방법입니다.

Step 1: Connect your calls

Link your dialer so conversation intelligence captures every sales call.

Step 2: Review the highlights

Open key highlights to see talk ratios, objections, and next steps.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: Every call is transcribed with key highlights ready to review.

Step 3: Coach the team

Share clips with sales professionals to sharpen pitches and win more deals.

✅ 결과: Your sales team learns from real calls, which speeds up closing deals.

💡 꿀팁: Use machine learning summaries to spot which talking points move deals forward fastest.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo AI Copilot 사용 방법

AI 부조종사 lets you get ZoomInfo Copilot to suggest your next customer and draft 쭉 내밀다 자동으로.

다음은 단계별 사용 방법입니다.

Step 1: Open ZoomInfo Copilot

Launch zoominfo copilot from your dashboard view to start a session.

Step 2: Review the signal score

Check each account signal score to find your next customer fast.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: Copilot surfaces a ranked list of accounts with a signal score each.

Step 3: Act on the prompts

Follow Copilot prompts to gain insight and reach key decision makers.

✅ 결과: You get actionable intelligence that tells sales professionals exactly who to call next.

💡 꿀팁: Let zoominfo copilot draft first-touch emails, then personalize them before you hit send.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo GTM 워크스페이스 사용 방법

GTM 워크스페이스 lets you bring lead lists, intent data, and favorite tools into one shared workspace.

다음은 단계별 사용 방법입니다.

Step 1: Open the workspace

Open GTM Workspace to see lead lists and key accounts in one place.

Step 2: Add your favorite tools

Connect zoominfo integrations so favorite tools appear inside the workspace.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: Your lead lists and intent topics sit beside your favorite tools.

✅ 결과: Sales and marketing teams collaborate without leaving the workspace.

💡 꿀팁: Pin your most-used saved search to the workspace so the sales team saves time daily.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo 리드 생성기 사용 방법

선두 발전기 lets you build targeted lead lists fast using advanced search and company filters.

다음은 단계별 사용 방법입니다.

Step 1: Set search criteria

Use advanced search to set company filters by company size and job title.

Step 2: Apply contact filters

Add contact filters to narrow search results to key decision makers.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: Your search results show qualified contacts matching your search criteria.

✅ 결과: You get a clean company list of target companies ready for outreach.

💡 꿀팁: Export search results to a csv file or push leads straight into your CRM.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo 웹사이트 방문자 추적기 사용 방법

웹사이트 방문자 추적기 lets you see which website visitors are real companies so you can act on warm interest.

다음은 단계별 사용 방법입니다.

Step 1: Install the tracker

Add the ZoomInfo script to reveal website visitors on your site.

Step 2: Read the intent page

Open the intent page to see visited pages and unique visits per account.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: You can see specific companies behind anonymous website visitors.

✅ 결과: You spot target accounts researching you and reach out before competitors do.

💡 꿀팁: Set technology alerts and funding alerts so you act when a visiting account is ready to buy.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo 웹폼 최적화 도구 사용 방법

웹폼 최적화 도구 lets you shorten forms and auto-fill company data to capture more leads.

다음은 단계별 사용 방법입니다.

Step 1: Add the optimizer

Drop the Webform Optimizer snippet onto your existing forms.

Step 2: Enable auto-fill

Turn on auto-fill so ZoomInfo data completes company records 곧.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: Your forms now pre-fill verified company data for every visitor.

✅ 결과: You capture more lead lists because shorter forms reduce drop-off.

💡 꿀팁: Route new form fills into a saved search so your sales team gets email notifications instantly.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo 전문가 팁 및 바로가기

After testing ZoomInfo products for two years, here are my best tips for zoominfo users.

키보드 단축키

행동	지름길
New advanced search	S
Save current search	Ctrl + S
Open saved search	G then L
Export to csv file	E

대부분의 사람들이 놓치는 숨겨진 기능들

Org charts: Open any account to view org charts and map every job title before you call.
Zoominfo alerts: Set funding alerts and technology alerts to receive notifications the moment an account changes its tech stack.
Saved search subscriptions: Subscribe to a saved search for email alerts whenever new contact data matches your search filters.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo에서 흔히 저지르는 실수들을 피하는 방법

Mistake: Skipping the ideal customer profile

❌ 틀림: Searching everyone and pulling huge company lists with no focus.

✅ 오른쪽: Set your ideal customer profile first, then apply company filters to refine.

Mistake: Ignoring intent data

❌ 틀림: Calling every contact instead of those showing intent signals.

✅ 오른쪽: Watch intent topics and the intent page to time outreach around real interest.

Mistake: Letting data go stale

❌ 틀림: Exporting once and never refreshing company records.

✅ 오른쪽: Schedule enrichment so contact data and company data stay up to date.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo 문제 해결

Problem: Export hits a credit limit

원인: You ran out of credits for the month.

고치다: Check usage in the admin portal, then export search results in smaller batches to a csv file.

Problem: CRM sync is not updating

원인: Your field mapping broke during a zoominfo integrations update.

고치다: Reopen the admin portal, remap fields, and force a manual sync of company records.

Problem: Intent data looks empty

원인: Your intent topics are too narrow for the audience strength needed.

고치다: Broaden intent topics and confirm your target accounts are large enough to register a signal score.

📌 메모: 이러한 방법으로도 문제가 해결되지 않으면 ZoomInfo 지원팀에 문의하십시오.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo란 무엇인가요?

줌인포 is a sales and marketing platform that gives sales professionals the most accurate data on target companies.

ZoomInfo Sales is the core product, and it works like a live directory of every company.

Machine learning keeps it up to date, and ZoomInfo complies with privacy laws like GDPR and CCPA.

이 간단한 개요를 시청하세요:

ZoomInfo 리뷰 — 제가 ZoomInfo로 갈아탄 이유 (그리고 다시 ZoomInfo로 돌아간 이유)

이 제품에는 다음과 같은 주요 기능이 포함되어 있습니다.

GTM 스튜디오: plan go-to-market motions across sales and marketing.
대화 지능: record sales calls and surface key highlights.
AI 조종사: let zoominfo copilot rank your next customer.
리드 생성기: build lead lists with advanced search and company filters.
웹사이트 방문자 추적기: reveal website visitors and their visited pages.
데이터 관리: keep company records and contact data accurate.

자세한 내용은 저희 웹사이트를 참조하세요. ZoomInfo 리뷰.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo 가격 정보

Here is what ZoomInfo costs in 2026:

계획	가격	가장 적합한 대상
전문적인	연간 14,995달러	성장하는 영업팀
고급의	연간 24,995달러	Teams needing intent data
엘리트	연간 39,995달러	Enterprise sales and marketing

무료 체험: Yes — ZoomInfo Lite and a limited free trial are available.

환불 보장: No standard refund; contracts are annual.

💰 최고의 가성비: Professional — the cheapest way to get core company data and lead lists.

ZoomInfo를 무료로 사용해 보세요

ZoomInfo와 대안 프로그램 비교

How does ZoomInfo compare? Here is the competitive landscape:

이 비교 영상을 보세요:

도구	가장 적합한 대상	가격	평가
줌인포	Company data and intent	연간 14,995달러	⭐ 4.4
아폴로	통합 홍보 활동	월 49달러	⭐ 4.6
곧	Cold email scale	월 37달러	⭐ 4.8
사냥꾼	이메일 찾기	월 49달러	⭐ 4.5
스노브	Budget prospecting	월 39달러	⭐ 4.5

빠른 추천:

종합 최고상: ZoomInfo — deepest company data and intent signals.
최고의 가성비: Instantly — high-volume cold email at a low price.
초보자에게 가장 적합: Apollo — simple setup with a free tier.
Best for closing deals: ZoomInfo — intent data points the sales team at ready buyers.

🎯 ZoomInfo 대안

ZoomInfo 대안을 찾고 계신가요? 다음은 최고의 옵션들입니다.

🚀 곧: Affordable cold email platform for high-volume outreach and inbox warm-up.
💰 스노브: Budget email finder and drip campaigns for small sales teams.
🌟 아폴로: Large contact database with built-in sequencing and a generous free tier.
🔧 사냥꾼: Simple email finder and verifier for quick prospecting.
⚡ Reply.io: Multichannel sequences across email, calls, and social.
👶 메일쉐이크: Beginner-friendly cold outreach with simple campaign setup.
🎨 렘리스트: Personalized cold email with images and warm-up built in.
🔒 딱따구리: Reliable cold email tool focused on deliverability for agencies.
🏢 스마트리드: Unlimited inboxes and rotation for scaling cold email safely.
💼 세일즈핸디: Cold email with sequences and email alerts at a low price.
🎯 클렌티: Sales engagement with multichannel cadences for outbound teams.

전체 목록은 다음을 참조하세요. ZoomInfo 대안 가이드.

⚔️ ZoomInfo 비교

Here is how ZoomInfo stacks up against each competitor:

ZoomInfo와 Instantly 비교: Instantly wins on cold email scale and price; ZoomInfo wins on company data depth.
ZoomInfo와 Snov 비교: Snov is cheaper for finding emails; ZoomInfo offers far richer intent data.
ZoomInfo와 Apollo 비교: Apollo bundles database and outreach cheaply; ZoomInfo has more accurate data.
ZoomInfo vs Hunter: Hunter is a lightweight finder; ZoomInfo is a full sales and marketing platform.
ZoomInfo와 Reply.io 비교: Reply.io leads on sequencing; ZoomInfo leads on company records and signals.
ZoomInfo와 Mailshake 비교: Mailshake suits beginners; ZoomInfo suits enterprise sales processes.
ZoomInfo와 Lemlist 비교: Lemlist personalizes outreach; ZoomInfo supplies the contact data behind it.
ZoomInfo와 Woodpecker 비교: Woodpecker focuses on deliverability; ZoomInfo focuses on accurate data at scale.
ZoomInfo와 Smartlead 비교: Smartlead scales sending; ZoomInfo scales prospect research and intent topics.
ZoomInfo와 Saleshandy 비교: Saleshandy is budget outreach; ZoomInfo is premium actionable intelligence.
ZoomInfo와 Klenty 비교: Klenty runs cadences; ZoomInfo finds the key decision makers to put in them.

ZoomInfo를 무료로 사용해 보세요

지금 바로 ZoomInfo를 사용해 보세요.

ZoomInfo의 주요 기능을 모두 사용하는 방법을 배웠습니다.

✅ GTM 스튜디오
✅ 디지털 광고
✅ 데이터 관리
✅ 대화 인텔리전스
✅ AI 부조종사
✅ GTM 워크스페이스
✅ 리드 생성기
✅ 웹사이트 방문자 추적기
✅ 웹폼 최적화 도구

다음 단계: 기능 하나를 선택해서 지금 바로 사용해 보세요.

Most people start with Lead Generator to build their first lead lists.

It takes less than five minutes and helps you save time.

ZoomInfo를 무료로 사용해 보세요

자주 묻는 질문

ZoomInfo란 무엇이며 어떻게 작동하나요?

ZoomInfo is a sales and marketing platform. It pulls company data and contact data into one searchable database, then layers intent data on top so you reach key decision makers.

ZoomInfo를 가장 효과적으로 사용하는 방법은 무엇일까요?

Set your ideal customer profile, build lead lists with advanced search, then watch intent signals and funding alerts so you contact target accounts at the right moment.

ZoomInfo에서 잠재 고객을 확보하는 방법은 무엇인가요?

Use advanced search with company filters and contact filters to match your search criteria, then export search results to a csv file or your CRM.

ZoomInfo를 사용하는 데 비용이 얼마나 드나요?

ZoomInfo pricing starts around $14,995 per year for Professional. Advanced and Elite cost more. Pricing is quoted annually and varies by seats and credits.

ZoomInfo를 무료로 사용하는 방법은 무엇인가요?

ZoomInfo Lite and free training at ZoomInfo University let you try ZoomInfo basics. A free trial can also unlock limited zoominfo data before you buy.