Быстрый старт
В этом руководстве описаны все функции ZoomInfo:
- Начиная — Create your account and learn ZoomInfo basics
- Как использовать GTM Studio — plan go-to-market motions across sales and marketing teams from one dashboard view
- Как использовать цифровую рекламу — run targeted ad campaigns to specific companies using ZoomInfo data and intent signals
- Как использовать управление данными — keep company records and contact data accurate and up to date across your tech stack
- Как использовать интеллектуальные функции для анализа диалогов — record and analyze sales calls so your sales team improves and books more meetings
- Как использовать AI Copilot — get ZoomInfo Copilot to suggest your next customer and draft outreach automatically
- Как использовать рабочее пространство GTM — bring lead lists, intent data, and favorite tools into one shared workspace
- Как использовать генератор лидов — build targeted lead lists fast using advanced search and company filters
- Как использовать инструмент отслеживания посетителей сайта — see which website visitors are real companies so you can act on warm interest
- Как использовать оптимизатор веб-форм — shorten forms and auto-fill company data to capture more leads
Необходимое время: 5 минут на каждый фильм
Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы
Почему стоит доверять этому руководству?
I have used ZoomInfo for two years and tested every feature here. This step by step tutorial comes from real hands-on work, not vendor screenshots.
ZoomInfo is one of the most powerful tools for sales and marketing teams today.
But most zoominfo users only scratch the surface of what it can do.
This guide shows you how to use zoominfo, one feature at a time.
Step by step, with screenshots and pro tips that save time.
Учебное пособие по ZoomInfo
This ZoomInfo tutorial walks sales professionals through every feature, from setup to advanced search, so you become a power user.
ZoomInfo
Find key decision makers in seconds. ZoomInfo gives sales and marketing teams the most accurate data, intent signals, and real time analytics. Start with ZoomInfo Lite or a free trial.
Начало работы с ZoomInfo
Перед использованием любой функции выполните эту одноразовую настройку.
It takes about three minutes.
Here is my personal walk-through of the setup:
Теперь давайте рассмотрим каждый шаг.
Шаг 1: Создайте свою учетную запись
Go to the ZoomInfo website and request access.
A rep confirms your seats, then you set your password.
✓ Контрольная точка: Проверьте свой входящие для получения подтверждающего письма.
Step 2: Open Your Dashboard
Log in and install the ReachOut extension for browsing.
Here is what the dashboard view looks like:
✓ Контрольная точка: You should see the main dashboard view.
Step 3: Set Your Ideal Customer Profile
Define your ideal customer profile so search criteria stay focused.
✅ Готово: Вы готовы использовать любую из перечисленных ниже функций.
Как использовать ZoomInfo GTM Studio
Студия GTM lets you plan go-to-market motions across sales and marketing teams from one dashboard view.
Вот пошаговая инструкция по его использованию.
Шаг 1: Откройте GTM Studio
Open GTM Studio from the top right corner of your ZoomInfo dashboard.
Step 2: Build your blueprint
Define your ideal customer profile using company filters and contact filters.
Вот как это выглядит:
✓ Контрольная точка: Your go-to-market plan is live with target companies mapped.
Step 3: Launch the play
Assign target accounts to your sales team and start closing deals.
✅ Результат: You have a working plan that aligns sales and marketing around the same key accounts.
💡 Полезный совет: Save your search criteria as a saved search so the whole sales team works from one company list.
How to Use ZoomInfo Digital Advertiser
Цифровая реклама lets you run targeted ad campaigns to specific companies using ZoomInfo data and intent signals.
Вот пошаговая инструкция по его использованию.
Step 1: Pick your audience
Build a company list based on company size, company industry, and intent topics.
Step 2: Check audience strength
Review the audience strength score before you launch your campaign.
Вот как это выглядит:
✓ Контрольная точка: Your ads now reach decision makers at specific companies showing intent.
Step 3: Launch and track
Launch ads and watch real time analytics report on engaged target companies.
✅ Результат: You reach key decision makers while their intent signals are still warm.
💡 Полезный совет: Pair ad campaigns with intent data so you spend budget only on accounts in a buying window.
How to Use ZoomInfo Data Managemer
Управление данными lets you keep company records and contact data accurate and up to date across your tech stack.
Вот пошаговая инструкция по его использованию.
Step 1: Connect your CRM
Open the admin portal and connect your CRM to sync company data.
Step 2: Map your fields
Match your fields to ZoomInfo fields so the most accurate data flows through.
Вот как это выглядит:
✓ Контрольная точка: Твой CRM now holds the most accurate data ZoomInfo offers.
Step 3: Enrich on a schedule
You can upload lists you already own, then set automatic enrichment to stay current.
✅ Результат: Your sales processes run on accurate data instead of stale company records.
💡 Полезный совет: Use zoominfo tags to label records by source so cleanup stays simple as your company list grows.
Как использовать аналитику разговоров ZoomInfo
Анализ диалогов lets you record and analyze sales calls so your sales team improves and books more meetings.
Вот пошаговая инструкция по его использованию.
Step 1: Connect your calls
Link your dialer so conversation intelligence captures every sales call.
Step 2: Review the highlights
Open key highlights to see talk ratios, objections, and next steps.
Вот как это выглядит:
✓ Контрольная точка: Every call is transcribed with key highlights ready to review.
Step 3: Coach the team
Share clips with sales professionals to sharpen pitches and win more deals.
✅ Результат: Your sales team learns from real calls, which speeds up closing deals.
💡 Полезный совет: Use machine learning summaries to spot which talking points move deals forward fastest.
Как использовать ZoomInfo AI Copilot
ИИ-второй пилот lets you get ZoomInfo Copilot to suggest your next customer and draft информационно-просветительская работа автоматически.
Вот пошаговая инструкция по его использованию.
Step 1: Open ZoomInfo Copilot
Launch zoominfo copilot from your dashboard view to start a session.
Step 2: Review the signal score
Check each account signal score to find your next customer fast.
Вот как это выглядит:
✓ Контрольная точка: Copilot surfaces a ranked list of accounts with a signal score each.
Step 3: Act on the prompts
Follow Copilot prompts to gain insight and reach key decision makers.
✅ Результат: You get actionable intelligence that tells sales professionals exactly who to call next.
💡 Полезный совет: Let zoominfo copilot draft first-touch emails, then personalize them before you hit send.
Как использовать рабочее пространство ZoomInfo GTM
Рабочее пространство GTM lets you bring lead lists, intent data, and favorite tools into one shared workspace.
Вот пошаговая инструкция по его использованию.
Step 1: Open the workspace
Open GTM Workspace to see lead lists and key accounts in one place.
Step 2: Add your favorite tools
Connect zoominfo integrations so favorite tools appear inside the workspace.
Вот как это выглядит:
✓ Контрольная точка: Your lead lists and intent topics sit beside your favorite tools.
✅ Результат: Sales and marketing teams collaborate without leaving the workspace.
💡 Полезный совет: Pin your most-used saved search to the workspace so the sales team saves time daily.
Как использовать генератор лидов ZoomInfo
Вести Генератор lets you build targeted lead lists fast using advanced search and company filters.
Вот пошаговая инструкция по его использованию.
Step 1: Set search criteria
Use advanced search to set company filters by company size and job title.
Step 2: Apply contact filters
Add contact filters to narrow search results to key decision makers.
Вот как это выглядит:
✓ Контрольная точка: Your search results show qualified contacts matching your search criteria.
✅ Результат: You get a clean company list of target companies ready for outreach.
💡 Полезный совет: Export search results to a csv file or push leads straight into your CRM.
Как использовать инструмент отслеживания посетителей сайта ZoomInfo
Отслеживание посетителей сайта lets you see which website visitors are real companies so you can act on warm interest.
Вот пошаговая инструкция по его использованию.
Step 1: Install the tracker
Add the ZoomInfo script to reveal website visitors on your site.
Step 2: Read the intent page
Open the intent page to see visited pages and unique visits per account.
Вот как это выглядит:
✓ Контрольная точка: You can see specific companies behind anonymous website visitors.
✅ Результат: You spot target accounts researching you and reach out before competitors do.
💡 Полезный совет: Set technology alerts and funding alerts so you act when a visiting account is ready to buy.
Как использовать оптимизатор веб-форм ZoomInfo
Оптимизатор веб-форм lets you shorten forms and auto-fill company data to capture more leads.
Вот пошаговая инструкция по его использованию.
Step 1: Add the optimizer
Drop the Webform Optimizer snippet onto your existing forms.
Step 2: Enable auto-fill
Turn on auto-fill so ZoomInfo data completes company records немедленно.
Вот как это выглядит:
✓ Контрольная точка: Your forms now pre-fill verified company data for every visitor.
✅ Результат: You capture more lead lists because shorter forms reduce drop-off.
💡 Полезный совет: Route new form fills into a saved search so your sales team gets email notifications instantly.
Советы и сочетания клавиш для ZoomInfo Pro
After testing ZoomInfo products for two years, here are my best tips for zoominfo users.
Клавиатурные сочетания
| Действие | Быстрый доступ |
|---|---|
| New advanced search | S |
| Save current search | Ctrl + S |
| Open saved search | G then L |
| Export to csv file | E |
Скрытые функции, которые большинство людей упускают из виду.
- Org charts: Open any account to view org charts and map every job title before you call.
- Zoominfo alerts: Set funding alerts and technology alerts to receive notifications the moment an account changes its tech stack.
- Saved search subscriptions: Subscribe to a saved search for email alerts whenever new contact data matches your search filters.
ZoomInfo: Распространенные ошибки, которых следует избегать
Mistake: Skipping the ideal customer profile
❌ Неправильно: Searching everyone and pulling huge company lists with no focus.
✅ Справа: Set your ideal customer profile first, then apply company filters to refine.
Mistake: Ignoring intent data
❌ Неправильно: Calling every contact instead of those showing intent signals.
✅ Справа: Watch intent topics and the intent page to time outreach around real interest.
Mistake: Letting data go stale
❌ Неправильно: Exporting once and never refreshing company records.
✅ Справа: Schedule enrichment so contact data and company data stay up to date.
Устранение неполадок ZoomInfo
Problem: Export hits a credit limit
Причина: You ran out of credits for the month.
Исправить: Check usage in the admin portal, then export search results in smaller batches to a csv file.
Problem: CRM sync is not updating
Причина: Your field mapping broke during a zoominfo integrations update.
Исправить: Reopen the admin portal, remap fields, and force a manual sync of company records.
Problem: Intent data looks empty
Причина: Your intent topics are too narrow for the audience strength needed.
Исправить: Broaden intent topics and confirm your target accounts are large enough to register a signal score.
📌 Примечание: Если ни один из этих способов не решит вашу проблему, обратитесь в службу поддержки ZoomInfo.
Что такое ZoomInfo?
ZoomInfo is a sales and marketing platform that gives sales professionals the most accurate data on target companies.
ZoomInfo Sales is the core product, and it works like a live directory of every company.
Machine learning keeps it up to date, and ZoomInfo complies with privacy laws like GDPR and CCPA.
Посмотрите этот краткий обзор:
В его состав входят следующие ключевые особенности:
- Студия GTM: plan go-to-market motions across sales and marketing.
- Анализ диалогов: record sales calls and surface key highlights.
- ИИ-второй пилот: let zoominfo copilot rank your next customer.
- Генератор лидов: build lead lists with advanced search and company filters.
- Инструмент отслеживания посетителей сайта: reveal website visitors and their visited pages.
- Управление данными: keep company records and contact data accurate.
Полный обзор смотрите в нашем разделе Обзор ZoomInfo.
Цены ZoomInfo
Here is what ZoomInfo costs in 2026:
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Профессиональный | 14 995 долларов в год | Развитие отделов продаж |
| Передовой | 24 995 долларов в год | Teams needing intent data |
| Элита | 39 995 долларов в год | Enterprise sales and marketing |
Бесплатная пробная версия: Yes — ZoomInfo Lite and a limited free trial are available.
Гарантия возврата денег: No standard refund; contracts are annual.
💰 Лучшее соотношение цены и качества: Professional — the cheapest way to get core company data and lead lists.
ZoomInfo против альтернатив
How does ZoomInfo compare? Here is the competitive landscape:
Посмотрите это сравнение:
| Инструмент | Лучше всего подходит для | Цена | Рейтинг |
|---|---|---|---|
| ZoomInfo | Company data and intent | 14 995 долларов в год | ⭐ 4.4 |
| Аполлон | Комплексная информационная работа | 49 долларов в месяц | ⭐ 4.6 |
| Немедленно | Cold email scale | 37 долларов в месяц | ⭐ 4.8 |
| Охотник | Поиск электронных писем | 49 долларов в месяц | ⭐ 4.5 |
| Снов | Budget prospecting | 39 долларов в месяц | ⭐ 4.5 |
Краткий выбор:
- Лучший вариант в целом: ZoomInfo — deepest company data and intent signals.
- Оптимальный бюджет: Instantly — high-volume cold email at a low price.
- Лучший вариант для начинающих: Apollo — simple setup with a free tier.
- Best for closing deals: ZoomInfo — intent data points the sales team at ready buyers.
🎯 Альтернативы ZoomInfo
Ищете альтернативы ZoomInfo? Вот лучшие варианты:
- 🚀 Немедленно: Affordable cold email platform for high-volume outreach and inbox warm-up.
- 💰 Снов: Budget email finder and drip campaigns for small sales teams.
- 🌟 Аполлон: Large contact database with built-in sequencing and a generous free tier.
- 🔧 Охотник: Simple email finder and verifier for quick prospecting.
- ⚡ Reply.io: Multichannel sequences across email, calls, and social.
- 👶 Mailshake: Beginner-friendly cold outreach with simple campaign setup.
- 🎨 Лемлист: Personalized cold email with images and warm-up built in.
- 🔒 Дятел: Reliable cold email tool focused on deliverability for agencies.
- 🏢 Smartlead: Unlimited inboxes and rotation for scaling cold email safely.
- 💼 Saleshandy: Cold email with sequences and email alerts at a low price.
- 🎯 Кленти: Sales engagement with multichannel cadences for outbound teams.
Полный список смотрите в нашем Альтернативы ZoomInfo гид.
⚔️ Сравнение ZoomInfo
Here is how ZoomInfo stacks up against each competitor:
- ZoomInfo против Instantly: Instantly wins on cold email scale and price; ZoomInfo wins on company data depth.
- ZoomInfo против Snov: Snov is cheaper for finding emails; ZoomInfo offers far richer intent data.
- ZoomInfo против Apollo: Apollo bundles database and outreach cheaply; ZoomInfo has more accurate data.
- ZoomInfo против Hunter: Hunter is a lightweight finder; ZoomInfo is a full sales and marketing platform.
- ZoomInfo против Reply.io: Reply.io leads on sequencing; ZoomInfo leads on company records and signals.
- ZoomInfo против Mailshake: Mailshake suits beginners; ZoomInfo suits enterprise sales processes.
- ZoomInfo против Lemlist: Lemlist personalizes outreach; ZoomInfo supplies the contact data behind it.
- ZoomInfo против Woodpecker: Woodpecker focuses on deliverability; ZoomInfo focuses on accurate data at scale.
- ZoomInfo против Smartlead: Smartlead scales sending; ZoomInfo scales prospect research and intent topics.
- ZoomInfo против Saleshandy: Saleshandy is budget outreach; ZoomInfo is premium actionable intelligence.
- ZoomInfo против Klenty: Klenty runs cadences; ZoomInfo finds the key decision makers to put in them.
Начните использовать ZoomInfo прямо сейчас!
Вы научились использовать все основные функции ZoomInfo:
- ✅ GTM Studio
- ✅ Цифровая реклама
- ✅ Управление данными
- ✅ Анализ диалогов
- ✅ ИИ-второй пилот
- ✅ Рабочее пространство GTM
- ✅ Генератор лидов
- ✅ Отслеживание посетителей сайта
- ✅ Оптимизатор веб-форм
Следующий шаг: Выберите одну функцию и попробуйте прямо сейчас.
Most people start with Lead Generator to build their first lead lists.
It takes less than five minutes and helps you save time.
Часто задаваемые вопросы
Что такое ZoomInfo и как он работает?
ZoomInfo is a sales and marketing platform. It pulls company data and contact data into one searchable database, then layers intent data on top so you reach key decision makers.
Как наиболее эффективно использовать ZoomInfo?
Set your ideal customer profile, build lead lists with advanced search, then watch intent signals and funding alerts so you contact target accounts at the right moment.
Как получить лиды через ZoomInfo?
Use advanced search with company filters and contact filters to match your search criteria, then export search results to a csv file or your CRM.
Сколько стоит использование ZoomInfo?
ZoomInfo pricing starts around $14,995 per year for Professional. Advanced and Elite cost more. Pricing is quoted annually and varies by seats and credits.
Как бесплатно пользоваться ZoomInfo?
ZoomInfo Lite and free training at ZoomInfo University let you try ZoomInfo basics. A free trial can also unlock limited zoominfo data before you buy.
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