Comment utiliser Copper CRM : le meilleur outil CRM en 2025 ?

Ever feel like you’re juggling too many balls when dealing with customers?

That’s where customer relationship management (CRM) software comes in.

Think of it as your super-organized digital assistant.

Cuivre CRM is one of these tools, and it’s really good at smoothing the sales process.

In this guide, we’ll show you how to use Copper CRM, même si vous êtes un parfait débutant.

Plongeons-nous dans le vif du sujet !

CRM au cuivre

Ditch the données entry drudgery! Copper CRM seamlessly integrates with Google Workspace, so you can manage leads and close deals without leaving your inbox.

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Getting Started with Copper CRM

Okay, so you’re ready to give Copper CRM essayer ?

Génial ! Voici comment commencer :

Signature

• Head over to the Copper CRM website. You’ll see a big button that says “Free Trial” or “Get Started.” Click it!
• They have several different plans to choose from. The basic plan is probably enough if you’re starting out. You can always upgrade plus tard si vous avez besoin de plus de fonctionnalités.
• The best part? Copper CRM works seamlessly with your Google account. So, if you use Gmail or Google Calendar, setting up will be super easy.

Trouver son chemin

When you first log in, you’ll see the Copper CRM dashboard.

Think of this as your home base. It gives you a quick overview of your sales.

Here are some of the main things you’ll see:

• Leads: These are potential customers who have shown interest in your entreprise.
• People: This is where you store all your contact information for leads, customers, and anyone else you work with.
• Companies: If you work with businesses, you can keep track of them here.
• Pipelines : This is where you see your sales process in action. It shows you where each deal is, from the first contact to closing the sale.

Don’t worry if it seems like a lot at first. You’ll get the hang of it quickly! Copper CRM is designed to be user-friendly, and you can customize it to work best for you.

Why is this important for your business?

• Sales reps can easily see what’s going on with their deals and stay organized.
• You can connect Copper CRM to your Google Calendar to schedule meetings and reminders.
• Flux de travail automation could help you save time by automating tasks like sending emails or updating records.
• Copper CRM can support your overall business development efforts by streamlining your sales process.

In the next section, we’ll learn how to add and manage your contacts in Copper CRM. Let’s go!

Managing Your Contacts in Copper

Contacts are key to any CRM.

Copper CRM makes managing them a breeze!

Ajout de contacts

• Manuellement: Enter contact details yourself.
• Importer: Bring in contacts from spreadsheets like Google Sheets or other CRMs.
• Chrome extension: Quickly grab contact info from emails and websites.

Rester organisé

• Contact types: Group contacts (leads, customers, etc.).
• Étiquettes : Categorize contacts with labels (e.g., “hot prospect”).
• Remarques : Add essential details to contact profiles.

Finding Contacts Fast

• Recherche: Find contacts by name, email, company, etc.
• Filtres : Create custom filters to find specific contacts (e.g., “leads in California”).

Pourquoi c'est important :

• Strong lead management helps you track and nurture leads.
• Easy sharing of contact info with your team using Google Sheets and Google Docs.
• Build better relationships by monitoring interactions and adding notes.
• Lead scoring helps you to focus on the most promising leads.

On to the next step: working with leads and opportunities!

Working with Leads and Opportunities

Leads are potential customers, and opportunities are deals you’re working on.

Copper CRM helps you manage both!

What are Leads?

Leads are people or companies who might be interested in what you sell.

Copper CRM helps you track leads so you remember them.

You can add notes about each lead, like where they came from and their interest.

Turning Leads into Opportunities

When a lead gets severe, it becomes an opportunity!

This means you’re moving them through your sales process. Copper CRM helps you see where each deal is at.

The Sales Pipeline

The sales pipeline is like a map of your sales process.

It shows you each step a deal goes through, from the first contact to the final sale.

Copper CRM makes it easy to see what’s happening with each opportunity.

Pourquoi c'est important :

• Easily track leads and take advantage of every chance to connect.
• Smoothly move leads through your sales process and increase your chances of closing deals.
• See your sales pipeline and identify any bottlenecks.
• Improve team adoption by providing a clear and visual way to manage the sales process.
• Use email templates to communicate effectively with leads and opportunities at each pipeline stage.

Next, we’ll look at how Copper CRM can automate your work and save you time!

Automating Your Workflow with Copper

Imagine if Copper CRM could do some of your work for you.

That’s what automation is all about!

Why Automate?

Automation saves you time and helps you get more done.

It’s like having a robot assistant that handles repetitive tasks.

What Can Copper Automate?

• Courriels : Copper can send emails automatically, like welcome messages to new leads or follow-up messages after a meeting.
• Tâches : It can create reminders for you, like “call this lead tomorrow” or “send a proposal next week.”
• Flux de travail : You could set up workflows to automate whole processes, like moving a lead to the next stage when they take a specific action.

How Does This Help You?

• More free time: Spend less time on busy work and more on what matters, like talking to customers.
• Fewer mistakes: Automation helps you avoid errors that can happen when you do things manually.
• Des clients plus satisfaits : Stay in touch with your customers without lifting a finger.

Examples of automation in action:

• Send a welcome email to every new lead that enters your Gmail boîte de réception.
• Make a task to follow up with a lead a week after your initial meeting.
• Use drip campaigns to nurture leads with a series of automated emails.
• Automatically move a lead to the “qualified” stage when they download a resource from your website.

You could focus on building relationships & closing deals by automating your day-to-day work.

Up next, we’ll share some helpful tips & tricks for using Copper CRM like a pro!

Alternatives au CRM en cuivre

Voici plusieurs Alternatives au CRM à base de cuivre avec un bref aperçu de chacun :

• GoHighLevel: Une plateforme de marketing et de vente tout-en-un conçue pour les agences et les entreprises, offrant des outils complets tels que des créateurs d'entonnoirs de vente, le marketing par e-mail, l'automatisation des SMS et la gestion des clients.
• Pipedrive : Un CRM axé sur les ventes, reconnu pour ses pipelines de vente visuels intuitifs, aidant les équipes à gérer les transactions et à suivre efficacement les progrès.
• Gardez: Spécialisée dans l'automatisation pour les petites entreprises, combinant les fonctionnalités CRM avec le marketing par e-mail et la gestion du pipeline des ventes.
• Campagne active : Une plateforme d'automatisation de l'expérience client qui intègre les fonctionnalités marketing, commerciales et e-commerce, permettant une communication personnalisée et des flux de travail automatisés.
• HubSpot : Une plateforme largement reconnue offrant une suite de « hubs » pour les ventes, le marketing, le service client, la gestion de contenu et les opérations, idéale pour les entreprises à la recherche de solutions intégrées.
• ClickFunnels : Principalement un entonnoir de vente et une page de destination constructeur, avec des capacités de collecte de prospects et de marketing par e-mail de base, axées sur les campagnes en ligne orientées conversion.
• Populaire: Un CRM simple, intégré et proactif doté de fonctionnalités telles que les pipelines de vente, les campagnes par e-mail, la gestion des contacts et l'automatisation des flux de travail.
• Immédiatement: Cette entreprise se concentre sur la recherche de prospects et courriel froid prospection, gestion de la relation client, suivi des prospects et automatisation du processus de vente.
• ClickUp: Une plateforme de gestion du travail polyvalente et personnalisable pouvant fonctionner comme un CRM, offrant des fonctionnalités telles que la gestion des contacts, la visualisation du pipeline des ventes, l'intégration de la messagerie électronique et des tableaux de bord personnalisables.
• CRM du lundi : Une plateforme hautement personnalisable, structurée comme une feuille de calcul, permettant la gestion complète des prospects, les prévisions de ventes, la synchronisation des e-mails et le suivi des activités.
• Capsule CRM : Un CRM axé sur la croissance et conçu pour la simplicité, aidant les entreprises à gérer leurs contacts, suivre leurs transactions commerciales et entretenir leurs relations clients grâce à des fonctionnalités telles que la gestion de plusieurs pipelines et des tâches.
• Perspicace : Un CRM adapté aux petites et moyennes entreprises, offrant la gestion des contacts et des projets, l'automatisation des flux de travail et des fonctionnalités robustes. reportage, ainsi qu'une interface conviviale.
• CRM Freshsales : Une option économique offrant de nombreuses fonctionnalités pour les équipes commerciales, notamment la communication avec les prospects, des outils de conversion, la notation des prospects basée sur l'IA et de solides capacités d'intégration.
• Salesforce : Une plateforme CRM robuste et leader du secteur, offrant de nombreuses fonctionnalités pour les ventes, le marketing et le service client, reconnue pour sa grande personnalisation et son évolutivité pour les grandes entreprises.
• Zendesk : Principalement une plateforme de service client et d'assistance offrant également des fonctionnalités CRM robustes, assurant la gestion et l'analyse complètes des interactions clients.

Conclusion

So there you have it! You’ve learned the basics of Copper CRM.

It’s a really helpful tool for keeping your contacts organized, managing your leads, and making more sales.

The best part is that it’s super easy to use, especially if you’re already using Gmail and Google Calendar.

Don’t forget that Copper CRM can even do some of the work for you with automation!

Now it’s time to try it out for yourself!

See how Copper CRM can help your business grow.

If you get stuck, remember that Copper has tons of helpful resources on their website.

Bonnes ventes !

Foire aux questions