Salesforce ou Freshsales CRM: qual é o melhor em 2025?

Ganhador

4.5

• #1 CRM por participação de mercado
• Einstein AI / Agentforce Built-In
• Mais de 5.000 aplicativos na AppExchange
• Sales, Service, Marketing & Commerce Clouds
• Análises Avançadas e Previsão
• Enterprise-Scale Customization
• Planos pagos a partir de US$ 25/usuário/mês

EXPERIMENTE AGORA

Vice-campeão

4.0

• Pontuação de leads por IA do Freddy integrada
• Starts at $9/user/month
• Plano gratuito para até 3 usuários
• Built-In Phone, Email, Chat & SMS
• Visão do cliente em 360 graus
• Teste grátis por 21 dias disponível
• Planos pagos a partir de US$ 9/usuário/mês

EXPERIMENTE AGORA

Salesforce CRM vs Freshsales CRM are both customer relationship management tools.

Mas elas têm como alvo tipos de negócios muito diferentes.

Salesforce is built for enterprises that need deep customization and scale.

Freshsales CRM is designed for small and medium-sized businesses that want something fast to set up.

This comparison covers pricing, features, and which tool fits your situation best.

Visão geral

Esta comparação abrange preços, funcionalidades principais e facilidade de uso de ambas as plataformas.

Our sources include published documentation, pricing pages, and user reviews on G2 and Capterra.

Salesforce dados reflects the Essentials, Professional, and Enterprise tiers as published on the Salesforce website.

Freshsales CRM data reflects the Growth, Pro, and Enterprise plans available in 2026.

By the end, you’ll know which platform fits your team and budget.

O que é Salesforce?

Salesforce is a cloud-based CRM platform founded in San Francisco in 1999.

It was created by Marc Benioff, a former Oracle executive, and went public in 2004.

Today it is recognized as the market leader in CRM, consistently ranked #1 by IDC.

The platform includes dedicated modules called Clouds — Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Data Cloud.

Each Cloud serves a different negócios function, from managing contacts to running marketing campaigns.

Salesforce also includes Einstein AI (now called Agentforce), which automates tasks and personalizes customer experiences.

Most businesses choose Salesforce when they need a CRM that can scale alongside growth over many years.

Salesforce

The #1 CRM platform for enterprises. Salesforce brings Sales, Service, Marketing, and Commerce into one place. It scales from small teams to global companies.

EXPERIMENTE O SALESFORCE AGORA →

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TUTORIAL DO SALESFORCE →

Preços do Salesforce

Here’s what Salesforce costs in 2026. All prices are billed annually per user.

Pricing verified May 2026.

Teste grátis: A Salesforce oferece um período de teste gratuito de 30 dias em planos selecionados — sem necessidade de cartão de crédito.

Garantia de reembolso: Salesforce does not publicly advertise a money-back policy; check with their sales team before committing.

Principais benefícios do Salesforce

Here’s what makes Salesforce worth considering:

O que nossa equipe observou

Nosso escritor explored Salesforce’s platform across its main Cloud products and admin settings. Here’s what stood out:

Note: We haven’t had extensive hands-on time with Salesforce yet. The information above is based on published documentation, official Salesforce resources, and user reviews on G2 and Capterra.

Vantagens e Desvantagens do Salesforce

O que é o Freshsales CRM?

Freshsales CRM is an AI-powered platform for managing sales, marketing, and customer interactions.

It launched in 2016 as the second major product from Freshworks, a business software company.

The platform is designed for small to medium-sized businesses that need a capable CRM without a steep learning curve.

Freshsales CRM includes built-in phone, email, chat, and SMS capabilities within a unified caixa de entrada.

It also includes Freddy AI, which scores leads based on behavior and profile, predicts deal risks, and suggests next best actions.

Freshsales CRM is part of the broader Freshworks suite, which integrates with Freshdesk, Freshmarketer, and other Freshworks products.

Freshsales CRM

An AI-powered CRM built for sales teams. Freshsales CRM combines contact management, built-in calling, email tracking, and Freddy AI in one affordable platform.

Experimente o FreshSales CRM agora mesmo →

LER A RESENHA COMPLETA →

TUTORIAL DO FRESHASALES CRM →

Preços do Freshsales CRM

Here’s what Freshsales CRM costs in 2026. Pricing is per user per month, billed annually.

Pricing verified May 2026.

Teste grátis: Freshsales CRM offers a 21-day free trial on all pricing tiers — no credit card required.

Plano gratuito: Freshsales CRM also offers a free plan for up to 3 users with core features included.

Garantia de reembolso: Freshsales CRM does not publicly advertise a money-back guarantee; contact their support team for cancellation options.

Principais benefícios do CRM Freshsales

Here’s what makes Freshsales CRM worth considering:

O que nossa equipe observou

Our writer signed up for Freshsales CRM and explored the platform across its core sales and AI features. Here’s what stood out:

Note: We haven’t had extensive hands-on time with Freshsales CRM yet. The information above is based on published documentation, Freshworks resources, and user reviews on G2 and Capterra — where it scores an average of 4.5/5.

Vantagens e Desvantagens do Freshsales CRM

Comparação de recursos

Let’s compare Salesforce and Freshsales CRM across the features that matter most to sales teams.

1. Recursos de IA

2. Gestão de Contatos

3. Pipeline de Vendas

4. Ferramentas de comunicação

5. Integrações

6. Relatórios e análises

7. Automação

8. Facilidade de uso

9. Preços e Custos

Here is a side-by-side pricing comparison for both platforms.

Diferentes cenários

Guia de Troca

Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.

O que nossa avaliação não abordou

This comparison focused on individual sales teams and small to medium-sized businesses. We didn’t evaluate enterprise contract structures, custom Salesforce setup projects, or how either platform performs for companies with 500+ employees. Freshsales CRM’s deeper Freshworks integrations (such as Freshdesk Omni) were not tested in this review. If you’re in a heavily regulated industry or need GDPR compliance audits, your requirements may go beyond what we covered here.

Veredicto final

Salesforce and Freshsales CRM serve different users.

Salesforce is a better fit for businesses that need scale, deep customization, and a wide integration marketplace.

Freshsales CRM wins on pricing, ease of use, and built-in communication tools.

For small businesses on a tight budget, Freshsales CRM is the better starting point.

For companies with complex sales processes and growing teams, Salesforce is the stronger long-term platform.

Mais comparações da Salesforce

Here’s how Salesforce stacks up against other CRM competitors:

Mais comparações do Freshsales CRM

Veja como o Freshsales CRM se compara a outros concorrentes:

Perguntas frequentes

Vale a pena usar o Salesforce para pequenas empresas?

Salesforce can be worth it for small businesses that are growing quickly and need a platform that scales. However, it is often considered more than necessary for very small or early-stage teams — Freshsales CRM or HubSpot may be a better starting point at lower cost.

O Freshsales CRM é gratuito?

Yes. Freshsales CRM offers a free plan for up to 3 users with core features included. It also provides a 21-day free trial on all paid tiers — no credit card required to start.

Is Freshsales CRM better than Salesforce?

Freshsales CRM is better than Salesforce for small and medium-sized businesses that need affordable pricing, built-in communication tools, and fast setup. Salesforce is better for larger companies that need deep customization, a wide integration marketplace, and enterprise-level AI automation.

O que é o melhor CRM for sales teams in 2026?

The best CRM depends on your team size and budget. Salesforce leads the market for enterprise sales teams that need power and scale. Freshsales CRM is rated as excellent value for small and medium-sized sales teams on platforms like G2 and Capterra.

Qual o preço do Salesforce?

Salesforce starts at $25/user/month on the Essentials plan, billed annually. The Professional plan costs $75/user/month and the Enterprise plan is $150/user/month. Additional Clouds and add-ons are sold separately and can increase the total cost significantly.

What sales activities can you track in a CRM?

A CRM like Salesforce or Freshsales CRM lets you track calls, emails, meetings, and deal updates as sales activities. This gives sales managers a view of team business data and performance without asking reps to manually report. Both platforms log these sales activities automatically from connected email and calendar accounts.

Are Salesforce and Freshsales CRM good for medium sized businesses?

Yes. Freshsales CRM is designed for small to medium sized businesses and is rated as excellent value on G2 and Capterra. Salesforce also serves medium sized businesses through its Essentials and Professional plans, but its customization options and add ons mean costs can climb as teams grow. Salesforce has invested heavily in AI innovation — including Agentforce — which sets it apart from other CRM tools, which sets it apart from other crm solutions in the enterprise space.