⚡ 快速结论：
- 定价： Salesforce starts at $25/user/month vs Freshsales 客户关系管理 at $9/user/month — billed annually
- 最适合： Salesforce for large enterprises needing deep customization; Freshsales 客户关系管理 for small and medium-sized businesses wanting an affordable, easy-to-use CRM
- 主要区别： Salesforce offers dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud modules; Freshsales 客户关系管理 bundles phone, email, chat, and SMS natively at a lower price
- 我们的选择： Salesforce for growing companies that need scale; Freshsales CRM for teams that want a capable CRM without the complexity or cost
Salesforce CRM vs Freshsales CRM are both customer relationship management tools.
但他们的目标客户群体截然不同。
Salesforce is built for enterprises that need deep customization and scale.
Freshsales CRM is designed for small and medium-sized businesses that want something fast to set up.
This comparison covers pricing, features, and which tool fits your situation best.
概述
本次比较涵盖了两个平台的定价、核心功能和易用性。
Our sources include published documentation, pricing pages, and user reviews on G2 and Capterra.
Salesforce 数据 reflects the Essentials, Professional, and Enterprise tiers as published on the Salesforce website.
Freshsales CRM data reflects the Growth, Pro, and Enterprise plans available in 2026.
By the end, you’ll know which platform fits your team and budget.
Salesforce是什么？
Salesforce is a cloud-based CRM platform founded in San Francisco in 1999.
It was created by Marc Benioff, a former Oracle executive, and went public in 2004.
Today it is recognized as the market leader in CRM, consistently ranked #1 by IDC.
The platform includes dedicated modules called Clouds — Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Data Cloud.
Each Cloud serves a different 商业 function, from managing contacts to running marketing campaigns.
Salesforce also includes Einstein AI (now called Agentforce), which automates tasks and personalizes customer experiences.
Most businesses choose Salesforce when they need a CRM that can scale alongside growth over many years.
Salesforce
The #1 CRM platform for enterprises. Salesforce brings Sales, Service, Marketing, and Commerce into one place. It scales from small teams to global companies.
Salesforce 定价
Here’s what Salesforce costs in 2026. All prices are billed annually per user.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 免费套件 | 每用户每月 0 美元 | 小型团队开始使用 CRM |
| 入门套件 | 每用户每月 25 美元 | 不断壮大的销售团队需要进行预测 |
| 专业套件 | 每用户每月 100 美元 | Large companies with advanced customization needs |
Pricing verified May 2026.
免费试用： Salesforce 为部分套餐提供 30 天免费试用期——无需信用卡。
退款保证： Salesforce does not publicly advertise a money-back policy; check with their sales team before committing.
📌 笔记： Salesforce’s Essentials plan caps at 10 users. Additional Clouds (Marketing Cloud, Commerce Cloud) are sold separately and can add significantly to your total cost.
⚠️ 警告： Salesforce pricing can increase quickly when you add extra features, add-ons, and premium support. Always request a detailed quote before signing an annual contract.
Salesforce 的主要优势
以下是 Salesforce 值得考虑的原因：
- 多款云产品： Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud each handle a specific 商业 function. This gives teams a complete view of every customer touchpoint.
- Einstein AI / Agentforce: Built-in AI automates repetitive tasks and personalizes customer experiences. Salesforce adopted an AI-first strategy in 2025 focused on agentic 自动化.
- AppExchange 应用市场： Salesforce AppExchange launched in 2006 and now includes over 5,000 apps. Popular options include MailChimp, Zendesk, and QuickBooks integrations.
- 数据云： Salesforce’s Data Cloud acts as a data lakehouse that unifies real-time data from multiple sources. It connects with tools like Tableau for advanced forecasting.
- 深度定制： Users can add custom fields, tabs, email templates, and enhanced reports. Salesforce also supports API integrations with SAP, Oracle, and MuleSoft.
- 可扩展性： Salesforce can handle even the most complex customer relationship management processes as businesses grow. It is used by both 小型企业 and Fortune 500 companies.
我们的团队注意到了什么
我们的 作家 explored Salesforce’s platform across its main Cloud products and admin settings. Here’s what stood out:
Note: We haven’t had extensive hands-on time with Salesforce yet. The information above is based on published documentation, official Salesforce resources, and user reviews on G2 and Capterra.
Salesforce 的优点和缺点
✅ 优点
- Largest third-party app marketplace in the CRM industry with 5,000+ apps on AppExchange
- Dedicated Clouds for Sales, Service, Marketing, and Commerce functions
- Einstein AI and Agentforce automate tasks and support AI-first workflows
- Near-endless customization with custom fields, tabs, reports, and API access
- Scales from small businesses to global enterprises without switching platforms
❌缺点
- Pricing is high compared to most CRM platforms and escalates with add-ons
- Often considered overkill for very small or less mature businesses
- Setup can be complex and may require a dedicated admin or consultant
- Additional Clouds like Marketing Cloud and Commerce Cloud are sold separately
Freshsales CRM是什么？
Freshsales CRM is an AI-powered platform for managing sales, marketing, and customer interactions.
It launched in 2016 as the second major product from Freshworks, a business software company.
The platform is designed for small to medium-sized businesses that need a capable CRM without a steep learning curve.
Freshsales CRM includes built-in phone, email, chat, and SMS capabilities within a unified 收件箱.
It also includes Freddy AI, which scores leads based on behavior and profile, predicts deal risks, and suggests next best actions.
Freshsales CRM is part of the broader Freshworks suite, which integrates with Freshdesk, Freshmarketer, and other Freshworks products.
Freshsales CRM
An AI-powered CRM built for sales teams. Freshsales CRM combines contact management, built-in calling, email tracking, and Freddy AI in one affordable platform.
Freshsales CRM定价
Here’s what Freshsales CRM costs in 2026. Pricing is per user per month, billed annually.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 生长 | 每用户每月 9 美元 | 从客户关系管理 (CRM) 开始的小团队 |
| 专业版 | 每用户每月 39 美元 | 不断壮大的销售团队需要 自动化 |
| 企业 | 每用户每月 59 美元 | Larger teams with advanced 报道 需求 |
Pricing verified May 2026.
免费试用： Freshsales CRM offers a 21-day free trial on all pricing tiers — no credit card required.
免费方案： Freshsales CRM also offers a free plan for up to 3 users with core features included.
退款保证： Freshsales CRM does not publicly advertise a money-back guarantee; contact their support team for cancellation options.
📌 笔记： Freshsales CRM pricing has dropped significantly over the years. G2 and Capterra reviews rate it as excellent value for small and medium-sized businesses. The free plan supports up to 3 users with most features included.
⚠️ 警告： Freshsales CRM has around 385 integrations — significantly fewer than Salesforce’s AppExchange. If your business depends on niche third-party tools, verify compatibility before committing.
Freshsales CRM 的主要优势
Here’s what makes Freshsales CRM worth considering:
- Freddy AI： Built-in AI scores leads, predicts deal risks, and recommends next best actions. This helps sales teams focus on the deals most likely to close.
- 内置通讯工具： Freshsales CRM includes one-click phone calling, email tracking, chat, and SMS within a unified inbox. There’s no need to pay for a separate calling tool.
- 可视化流水线管理： Freshsales CRM uses Kanban-style boards to visualize deal progress. Sales reps can drag and drop deals through pipeline stages.
- 360度客户视图： Freshsales CRM centralizes all customer information, interactions, and a complete timeline of every touchpoint. Sales teams get a full picture without switching tools.
- 全渠道沟通： Freshsales CRM supports email, phone, WhatsApp Business, Facebook Messenger, and LINE. This covers the messaging platforms most sales teams use daily.
- 价格实惠： At $9/user/month on the Growth plan, Freshsales CRM is one of the lower-priced options among feature-rich CRM platforms. It is rated as excellent value on Capterra and G2.
我们的团队注意到了什么
Our writer signed up for Freshsales CRM and explored the platform across its core sales and AI features. Here’s what stood out:
Note: We haven’t had extensive hands-on time with Freshsales CRM yet. The information above is based on published documentation, Freshworks resources, and user reviews on G2 and Capterra — where it scores an average of 4.5/5.
Freshsales CRM 的优点和缺点
✅ 优点
- Affordable pricing starting at $9/user/month with a free plan for up to 3 users
- Freddy AI scores leads, forecasts deals, and recommends next actions without extra cost
- Built-in phone, email, chat, and SMS — no separate communication tool needed
- 21-day free trial available with no credit card required
- Integrates with other Freshworks products like Freshdesk and Freshmarketer
❌缺点
- Only around 385 integrations — far fewer than Salesforce’s AppExchange
- Navigation can feel cluttered and slow to load for some users
- Lacks some advanced features available in Salesforce, like collaborative forecasting on lower tiers
- Limited native connectors with third-party tools outside the Freshworks product family
功能对比
Let’s compare Salesforce and Freshsales CRM across the features that matter most to sales teams.
| 特征 | Salesforce | Freshsales CRM |
|---|---|---|
| 起价 | 每用户每月 25 美元 | 每用户每月 9 美元 |
| 免费计划 | ❌ | ✅（最多3位用户） |
| 人工智能功能 | ✅ Einstein AI / Agentforce | ✅ Freddy AI |
| 内置通话 | ❌（附加组件） | ✅ |
| 联系管理 | ✅ | ✅ |
| 销售渠道 | ✅ | ✅ (Kanban boards) |
| 营销自动化 | ✅ 营销云 | ✅ 通过 Freshmarketer |
| 第三方集成 | ✅ 超过 5000 个应用 | ✅ ~385 apps |
| 移动应用 | ✅ | ✅（iOS & 安卓) |
| 最适合 | Enterprises, complex needs | SMBs, fast setup |
1. 人工智能功能
Salesforce： Salesforce uses Einstein AI — now branded Agentforce — to automate tasks and personalize customer interactions. In 2025, Salesforce adopted an AI-first strategy focused on agentic automation, meaning AI agents can handle workflows with minimal human input. Agentforce operates across Sales Cloud, Service Cloud, and other modules.
Freshsales CRM： Freddy AI is built directly into Freshsales CRM without extra cost. It scores leads based on behavior and profile data, predicts deal risks, and recommends next best actions for sales reps. Freddy AI also improves conversion rates by surfacing the highest-priority leads automatically.
2. 联系人管理
Salesforce： Salesforce provides a complete view of every customer, including activity history, key contacts, and all communications in one place. Sales teams can track every interaction from first touch to close. Custom fields and tabs let admins tailor contact records to fit any business process.
Freshsales CRM： Freshsales CRM centralizes customer information and provides a 360-degree view of all customer interactions with a full timeline of every touchpoint. Sales reps can see calls, emails, meetings, and deal activity in one place. The platform also supports personalized bulk emails and activity tracking.
3. 销售渠道
Salesforce： Salesforce’s Sales Cloud includes visual pipeline management with drag-and-drop deal tracking. The Professional and Enterprise tiers add collaborative forecasting with high accuracy. Salesforce also supports automation via a point-and-click interface, so teams can build workflows without coding.
Freshsales CRM： Freshsales CRM features a visual pipeline using Kanban boards. Sales reps drag deals through stages and can identify bottlenecks at a glance. Freddy AI adds deal risk predictions on top of the visual pipeline, giving reps 早期的 warning when a deal needs attention.
4. 通信工具
Salesforce： Salesforce does not include built-in calling natively — phone capabilities require add-ons or third-party integrations through AppExchange. Service Cloud handles case management and customer support channels. Chatter enables internal team collaboration and shared customer data across the salesforce team.
Freshsales CRM： Built-in phone, email, chat, and SMS come included in all Freshsales CRM plans. Sales reps can make one-click calls directly from the platform without a separate tool. Freshsales CRM also supports WhatsApp Business, Facebook Messenger, and LINE for omnichannel customer communication.
⚠️ 警告： If your team makes high call volumes daily, Freshsales CRM’s built-in calling is a meaningful cost advantage over Salesforce, where calling requires separate licensing or add-ons.
5. 集成
Salesforce： The Salesforce AppExchange launched in 2006 and has grown to over 5,000 apps. Popular integrations include MailChimp, Zendesk, QuickBooks, SAP, and Oracle. The MuleSoft Anypoint Platform also allows users to connect data from almost any system via API.
Freshsales CRM： Freshsales CRM offers around 385 integrations at the time of writing. It connects with Google, Microsoft 365, Slack, and Zoom natively. Freshsales CRM integrates tightly with other Freshworks products like Freshdesk and Freshmarketer, but has limited native connectors with third-party tools outside the Freshworks product family.
6. 报告与分析
Salesforce： Salesforce’s integration with Tableau enables data-driven decision making with strong forecasting accuracy. The Data Cloud unifies real-time data from multiple sources. Custom reports and dashboards are available across all paid tiers, with advanced analytics on higher plans.
Freshsales CRM： Freshsales CRM provides around a dozen predefined sales reports that are fully customizable. AI-generated insights from Freddy AI help track team performance and forecast revenue. Reports cover deal progress, team activity, and pipeline health.
7. 自动化
Salesforce： Salesforce lets users automate business processes through a point-and-click interface without coding. Automation spans lead assignment, approval workflows, email alerts, and task creation. Agentforce extends automation to AI-driven agents that handle more complex sequences.
Freshsales CRM： Freshsales CRM automates repetitive tasks, freeing sales reps to focus on selling. Sales sequences automate follow-up emails and task reminders. Freddy AI adds an extra layer by predicting the best time to reach out and suggesting the next action for each deal.
8. 易用性
Salesforce： Salesforce is described in documentation as intuitive once set up, but initial setup can be complex. Many businesses hire Salesforce-certified admins or consultants to configure the platform. G2 reviews note that teams work more cohesively after setup, but the learning curve is real for smaller companies.
Freshsales CRM： Freshsales CRM is designed with an intuitive interface that is easy to learn and set up. G2 reviews rate its ease of use highly. Some users report navigation feeling cluttered and slow to load at times, but the overall onboarding experience is faster than Salesforce for most small teams.
9. 定价与成本
Here is a side-by-side pricing comparison for both platforms.
| 计划层级 | Salesforce | Freshsales CRM |
|---|---|---|
| 自由的 | ❌ | ✅ 最多 3 位用户 |
| 入场费 | 25美元/用户/月（基础版） | 9美元/用户/月（增长） |
| 中级 | 75美元/用户/月（专业版） | 39美元/用户/月（专业版） |
| 顶级 | 150 美元/用户/月（企业版） | 59美元/用户/月（企业版） |
Salesforce： Salesforce pricing is generally considered high compared to other CRM platforms. The Essentials plan at $25/user/month is the entry point, but pricing can increase quickly with additional Clouds, add-ons, and premium support. Salesforce’s higher tiers offer advanced features like collaborative forecasting and 24/7 customer support.
Freshsales CRM： Freshsales CRM pricing has dropped significantly over the years and is now among the more affordable options in the CRM category. The $9/user/month Growth plan gives small teams contact management, AI features, and built-in calling. G2 and Capterra reviews rate it as excellent value for small and medium-sized businesses.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| The lowest starting price | Freshsales CRM | $9/user/month vs $25/user/month |
| 免费入门计划 | Freshsales CRM | 免费，最多可供 3 位用户使用 |
| 5000多个应用程序集成 | Salesforce | AppExchange has the widest marketplace |
| 内置通话和短信功能 | Freshsales CRM | Included in all plans at no extra cost |
| 企业级定制 | Salesforce | Custom fields, APIs, and dedicated Clouds |
| 小型团队快速搭建 | Freshsales CRM | Intuitive interface, quick onboarding |
| Advanced AI and agentic workflows | Salesforce | Agentforce with full AI-first strategy |
💰 您的预算
Freshsales CRM starts at $9/user/month and offers a free plan for up to 3 users. Salesforce starts at $25/user/month with no free tier, and costs can climb quickly when you add extra Clouds or add-ons.
🔌 您的技术栈
If your business relies on many third-party tools, Salesforce’s AppExchange with 5,000+ apps is a stronger fit. If you primarily use Google Workspace, Microsoft 365, Slack, or Freshworks products, Freshsales CRM covers the essentials.
📞 您的销售流程
Freshsales CRM is better for teams that make frequent calls, since phone is built in at no extra cost. Salesforce requires add-ons for calling, which suits teams that rely more on email sequences and CRM data than direct outbound calling.
🎓您的经验水平
Freshsales CRM is easier to set up and learn — it is designed for teams without dedicated CRM admins. Salesforce has a steeper learning curve and often requires a trained Salesforce admin or setup consultant for larger deployments.
🆓 免费试用和演示
Freshsales CRM offers a 21-day free trial on all tiers with no credit card required — a good way to test it with real data. Salesforce offers a 30-day trial on select plans, which gives you enough time to explore the platform before committing.
🛟 支持选项
Freshsales CRM provides 24/5 support via phone, chat, and email across all plans. Salesforce offers 24/7 support on higher tiers but standard support is more limited on the Essentials plan.
切换指南
已经在使用这些工具之一了吗？如果您切换到其他工具，以下是您可能遇到的情况。
🔄 从 Salesforce 切换到 Freshsales CRM？
✅ 你将获得：
- Lower monthly cost — Freshsales CRM starts at $9/user/month vs Salesforce’s $25/user/month minimum
- Built-in phone and SMS calling at no extra cost, included in all plans
- Faster setup and easier navigation — better for smaller teams without a dedicated CRM admin
❌ 你会失去什么：
- Access to Salesforce’s 5,000+ AppExchange integrations and dedicated Clouds
- Agentforce AI and advanced agentic automation workflows
- Deep enterprise-level customization with custom APIs, MuleSoft, and Tableau analytics
📋 如何切换：
- Export your contacts, deals, and activity data from Salesforce using the Data Export tool
- Create a Freshsales CRM account and start a 21-day free trial to test the import
- Import your CSV data into Freshsales CRM and reconnect your email and calendar
🔄 从 Freshsales CRM 切换到 Salesforce？
✅ 你将获得：
- Access to 5,000+ AppExchange apps for connecting every tool in your business
- Dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud modules
- Agentforce AI and Data Cloud for advanced automation and real-time data unification
❌ 你会失去什么：
- Built-in calling, SMS, and WhatsApp messaging — these require add-ons in Salesforce
- The free plan and lower entry-level pricing available in Freshsales CRM
- Simpler onboarding — Salesforce typically requires more admin time and training
📋 如何切换：
- Export your contacts, leads, deals, and activity logs from Freshsales CRM as CSV files
- Set up your Salesforce account and configure the objects that match your exported data fields
- Import data using Salesforce’s Data Import Wizard and reconnect your email and calendar integrations
我们的评测没有涵盖的内容
This comparison focused on individual sales teams and small to medium-sized businesses. We didn’t evaluate enterprise contract structures, custom Salesforce setup projects, or how either platform performs for companies with 500+ employees. Freshsales CRM’s deeper Freshworks integrations (such as Freshdesk Omni) were not tested in this review. If you’re in a heavily regulated industry or need GDPR compliance audits, your requirements may go beyond what we covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | Freshsales CRM |
| 🤖 AI 功能 | Salesforce |
| 📞 通信工具 | Freshsales CRM |
| 🔌 集成 | Salesforce |
| 📊 报告与分析 | Salesforce |
| 👶 易用性 | Freshsales CRM |
| 🏗️ Customization & Scale | Salesforce |
| 🏆 总冠军 | Salesforce |
🏆 获胜者：Salesforce
Salesforce wins 4 out of 7 categories in this comparison.
最适合： Growing businesses, enterprise teams, companies needing deep customization and integrations
Salesforce and Freshsales CRM serve different users.
Salesforce is a better fit for businesses that need scale, deep customization, and a wide integration marketplace.
Freshsales CRM wins on pricing, ease of use, and built-in communication tools.
For small businesses on a tight budget, Freshsales CRM is the better starting point.
For companies with complex sales processes and growing teams, Salesforce is the stronger long-term platform.
Salesforce 的更多比较
Here’s how Salesforce stacks up against other CRM competitors:
Salesforce 的优势在于： Deeper enterprise customization, AppExchange breadth, dedicated Cloud products for every function
HubSpot 在以下方面胜出： More generous free tier, easier onboarding for marketing teams, better-integrated marketing and CRM on lower plans
Salesforce 与 Zoho 客户关系管理
Salesforce 的优势在于： Larger integration marketplace, more advanced AI via Agentforce, stronger enterprise adoption and support
Zoho CRM 的优势在于： More affordable pricing across all tiers, broader Zoho product suite at lower cost, free plan availability
Salesforce 的优势在于： Full Cloud suite for Sales, Service, and Marketing; enterprise-level scalability; much wider app marketplace
管道驱动 获胜方式： Simpler pipeline-focused interface for small sales teams, lower entry price, faster time to value for new users
Freshsales CRM 的更多比较
以下是Freshsales CRM与其他竞争对手的对比：
Freshsales CRM 的优势在于： Built-in calling and SMS at lower cost, Freddy AI included without premium plan, tighter integration with Freshworks products
HubSpot 在以下方面胜出： More extensive free CRM features, larger integration marketplace, stronger marketing automation on paid plans
Freshsales CRM 的优势在于： More intuitive interface for sales teams, built-in omnichannel communication, Freddy AI deal scoring
Zoho CRM 的优势在于： Broader Zoho product suite with more native tools, longer free plan history, more affordable Enterprise pricing
Freshsales CRM 与 Pipedrive 的对比
Freshsales CRM 的优势在于： Built-in phone, email, chat, and SMS; free plan for up to 3 users; AI-powered lead scoring via Freddy AI
Pipedrive 获胜： Cleaner pipeline-focused interface, strong third-party email integration options, dedicated sales-first design philosophy
常见问题解答
Salesforce 对小型企业来说值得购买吗？
Salesforce can be worth it for small businesses that are growing quickly and need a platform that scales. However, it is often considered more than necessary for very small or early-stage teams — Freshsales CRM or HubSpot may be a better starting point at lower cost.
Freshsales CRM是免费的吗？
Yes. Freshsales CRM offers a free plan for up to 3 users with core features included. It also provides a 21-day free trial on all paid tiers — no credit card required to start.
Is Freshsales CRM better than Salesforce?
Freshsales CRM is better than Salesforce for small and medium-sized businesses that need affordable pricing, built-in communication tools, and fast setup. Salesforce is better for larger companies that need deep customization, a wide integration marketplace, and enterprise-level AI automation.
什么是 最佳客户关系管理 for sales teams in 2026?
The best CRM depends on your team size and budget. Salesforce leads the market for enterprise sales teams that need power and scale. Freshsales CRM is rated as excellent value for small and medium-sized sales teams on platforms like G2 and Capterra.
Salesforce 的价格是多少？
Salesforce starts at $25/user/month on the Essentials plan, billed annually. The Professional plan costs $75/user/month and the Enterprise plan is $150/user/month. Additional Clouds and add-ons are sold separately and can increase the total cost significantly.
What sales activities can you track in a CRM?
A CRM like Salesforce or Freshsales CRM lets you track calls, emails, meetings, and deal updates as sales activities. This gives sales managers a view of team business data and performance without asking reps to manually report. Both platforms log these sales activities automatically from connected email and calendar accounts.
Are Salesforce and Freshsales CRM good for medium sized businesses?
Yes. Freshsales CRM is designed for small to medium sized businesses and is rated as excellent value on G2 and Capterra. Salesforce also serves medium sized businesses through its Essentials and Professional plans, but its customization options and add ons mean costs can climb as teams grow. Salesforce has invested heavily in AI innovation — including Agentforce — which sets it apart from other CRM tools, which sets it apart from other crm solutions in the enterprise space.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 