⚡ Veredito rápido:
- Preços: Pipedrive starts at $14/user/month vs Freshsales CRM at $9/user/month (Freshsales also has a free plan)
- Ideal para: Pipedrive for sales pipeline management and deal tracking; Freshsales CRM for teams needing built-in phone and AI lead scoring
- Principal diferença: Pipedrive offers 350+ integrations and unlimited customizable pipelines; Freshsales CRM includes built-in telephony and Freddy AI on all plans
- Nossa escolha: Pipedrive for most sales teams — its visual pipeline management and integration depth outperform Freshsales CRM for dedicated sales workflows
Choosing between Pipedrive vs Freshsales CRM comes down to one pergunta.
Do you need a dedicated sales pipeline tool or a full communication stack in your CRM?
Both help sales teams automate tasks and manage deals more efficiently.
But they prioritize very different things.
This comparison breaks down pricing, features, and use cases so you can pick the right one.
Visão geral
This comparison covers pricing, pipeline management, AI features, and customer support across both CRM systems.
Our sources include published documentation, pricing pages, and G2 reviews for both platforms.
Nosso escritor also spent hands-on time with Pipedrive directly.
Observations on Freshsales CRM come from documentation and published user reviews.
By the end, you’ll know which CRM software fits your team’s sales process best.
O que é Pipedrive?
Pipedrive CRM is a customer relationship management platform built around visual sales pipeline management.
It helps sales reps track deals, manage contacts, and automate repetitive tasks.
The platform is designed specifically for sales teams that need clear deal visibility.
Pipedrive’s drag-and-drop Kanban interface makes it easy to move deals through pipeline stages.
It also includes an AI-powered Sales Assistant that gives personalized advice and actionable insights to help close deals faster.
Pipedrive
Pipedrive is built for sales teams that live in their pipeline. It gives you unlimited customizable pipelines and 350+ integrations to fit your exact sales process.
Preços do Pipedrive
Here’s what Pipedrive costs in 2026. The plans are billed per user, per month.
| Plano | Preço | Ideal para |
|---|---|---|
| Lite | US$ 14 por usuário por mês | Individuals and very small teams starting out |
| Crescimento | US$ 24 por usuário por mês | Equipes de vendas em crescimento precisam de automação |
| Premium | US$ 49 por usuário por mês | Teams needing custom reports, advanced AI, and forecasting |
| Final | US$ 69 por usuário por mês | Equipes grandes que precisam de acesso a todos os recursos |
Pricing verified May 2026.
Teste grátis: Sim — o Pipedrive oferece um período de teste gratuito de 14 dias, sem necessidade de cartão de crédito.
Garantia de reembolso: No formal money-back guarantee is listed on Pipedrive’s pricing page.
📌 Observação: Pipedrive’s Lite plan includes lead and deal management, full email sync with templates, and an automation construtor. Phone support is only available on Power and Enterprise (higher-tier) plans — all other plans get 24/7 live chat and email support.
⚠️ Aviso: Prices shown are per user per month billed annually. Monthly billing costs more. Check Pipedrive’s site for current promotional pricing before committing.
Principais benefícios do Pipedrive
Here’s what makes Pipedrive worth considering for your sales team:
- Gestão visual de pipelines: Pipedrive’s drag-and-drop interface makes it easy to track deals at a glance. Sales reps can move deals through pipeline stages without any friction.
- Unlimited Customizable Pipelines: You can create as many pipelines as you need, each with custom stages. This is useful for teams running multiple products or sales processes.
- Assistente de vendas com IA: Pipedrive’s AI-driven Sales Assistant delivers personalized advice, deal insights, and notifications to keep sales activities on track.
- Mais de 350 integrações: Pipedrive connects with over 350 third-party tools, giving sales teams wide flexibility to build their preferred tech stack.
- Advanced Security Controls: Pipedrive offers access restrictions and permission settings that are particularly useful for larger sales teams managing sensitive customer dados.
- Email Sync & Automation: Full email sync with templates and an automation builder are included in all paid plans, reducing repetitive tasks for reps.
- Acesso ao aplicativo móvel: Pipedrive includes a mobile app for iOS and Android, letting sales reps manage deals and sales activities on the go.
O que nossa equipe observou
Our writer signed up for Pipedrive and spent time exploring the platform’s pipeline and automation tools. Here’s what stood out:
Prós e contras do Pipedrive
✅ Prós
- Intuitive visual pipeline that’s easy to adopt for new sales reps
- Unlimited pipelines let you customize for multiple products or territories
- 350+ native integrations give teams wide flexibility
- AI Sales Assistant provides actionable insights and deal recommendations
- Advanced access restrictions suit teams with sensitive customer data
❌ Contras
- No free plan — trial is limited to 14 days
- Phone support is only available on higher-tier plans
- Built-in calling requires a third-party integration — not native
- Entry-level plan may feel limited for teams needing advanced reporting
O que é o Freshsales CRM?
Freshsales CRM is a customer relationship management platform built by Freshworks.
It combines sales tools with built-in communication features like email and phone.
Freshsales CRM is designed for teams that want a full communication stack inside their CRM platform.
It includes Freddy AI, which offers predictive analytics and lead scoring to help prioritize opportunities.
Freshsales CRM also supports capturing leads from multiple channels, including WhatsApp and web forms.
Freshsales CRM
Freshsales CRM brings your phone, email, and AI lead scoring into one platform. There’s a free plan available, and paid plans start at just $9/user/month.
Preços do Freshsales CRM
Here’s what Freshsales CRM costs in 2026. There’s a free plan plus three paid tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 (até 3 usuários) | Very small teams testing the platform |
| Crescimento | US$ 9 por usuário por mês | Small teams needing basic CRM automation |
| Pró | US$ 39 por usuário por mês | Equipes em crescimento que precisam de múltiplos fluxos de trabalho e IA |
| Empresa | US$ 59 por usuário por mês | Equipes grandes que precisam de um gerente de contas dedicado |
Pricing verified May 2026.
Teste grátis: Yes — Freshsales CRM has a free plan available for up to 3 users with no time limit.
Garantia de reembolso: Freshsales CRM does not advertise a standard money-back guarantee on its pricing page.
📌 Observação: The free plan includes basic CRM features and built-in phone (in-app dialing). However, it lacks email marketing, file storage, and workflow automation. The Growth plan is the minimum recommended for teams that need divulgação campaigns and automation.
⚠️ Aviso: The Growth plan limits users to a single sales pipeline. If your team runs multiple pipelines, you’ll need to upgrade to Pro at $39/user/month. Factor this into your budget before signing up.
Principais benefícios do CRM Freshsales
Here’s what makes Freshsales CRM worth considering:
- Free Plan with Built-In Phone: Freshsales CRM includes in-app dialing even on its free version. Pipedrive requires a third-party integration for calling features.
- Pontuação de liderança da IA Freddy: Freshsales CRM’s Freddy AI uses predictive analytics to score and prioritize leads. This helps reps focus on the deals most likely to close.
- 24/5 Phone Support on All Plans: Freshsales CRM provides chat, email, and phone support across all its plans, including the free version. This is a clear advantage over Pipedrive’s phone-only-on-higher-tiers approach.
- Multi-Channel Lead Capture: Freshsales CRM captures leads from web forms, WhatsApp, and other channels in one place. This supports broader customer engagement strategies.
- Automação de fluxo de trabalho: Freshsales CRM automates sending personalized emails, updating fields, and following up on leads. This reduces repetitive tasks for sales reps.
- Transparent Feature Breakdown: Freshsales CRM provides a clear breakdown of what’s included per plan. This makes it easier to evaluate cost vs. value before upgrading.
O que nossa equipe observou
Note: We haven’t had extensive hands-on time with Freshsales CRM yet. The information below is based on published documentation, the Freshsales website, and G2 user reviews.
💡 From G2 Reviews: G2 reviews highlight Freshsales CRM’s clean layout and easy user interface as frequent strengths. Its broader feature set can require a steeper learning curve for new users, however.
Vantagens e Desvantagens do Freshsales CRM
✅ Prós
- Free plan available with built-in phone — no credit card needed
- Freddy AI delivers predictive lead scoring across paid plans
- Phone support available on all plans including free
- More cost-effective than Pipedrive for teams needing a communication stack
- Captures leads from multiple channels including WhatsApp
❌ Contras
- Growth plan restricts users to a single sales pipeline
- Free plan lacks email marketing, file storage, and workflow automation
- Automation tools have received mixed feedback — some users find them lacking in effectiveness
- Fewer third-party integrations compared to Pipedrive’s 350+ options
Comparação de recursos
Let’s dive into a detailed comparison of Pipedrive vs Freshsales CRM across eight key areas.
This will help you determine which CRM platform fits your sales team’s specific needs.
| Recurso | Pipedrive | Freshsales CRM |
|---|---|---|
| Preço inicial | US$ 14 por usuário por mês | $9/user/month (free plan available) |
| Plano Gratuito | ❌ | ✅ |
| Funil de Vendas Visual | ✅ | ✅ |
| Telefone integrado | ❌ (terceiros) | ✅ |
| Assistente de Vendas com IA | ✅ (AI Sales Assistant) | ✅ (Freddy AI) |
| Pontuação de liderança | ✅ | ✅ (predictive) |
| Automação de fluxo de trabalho | ✅ | ✅ |
| Integrações de terceiros | ✅ Mais de 350 | ✅ (fewer) |
| Suporte por telefone | ❌ (Power/Enterprise only) | ✅ (todos os planos) |
| Ideal para | Pipeline management & deal tracking | Built-in comms & AI lead scoring |
1. Funil de Vendas Visual
Pipedrive: Pipedrive’s visual sales pipeline is its core strength. The drag-and-drop Kanban interface lets sales reps move deals through pipeline stages with minimal effort. You can create unlimited customizable pipelines, each with its own stages and fields, making it easy to model your exact sales process.
Freshsales CRM: Freshsales CRM also provides a visual sales pipeline for tracking deals through various stages in real-time. The pipeline view is clean and functional. However, the Growth plan limits teams to a single pipeline — you’ll need the Pro plan to run multiple sales pipelines at the same time.
⚠️ Aviso: If pipeline management is your primary CRM use case, Pipedrive’s unlimited pipelines offer more flexibility from the entry-level plan onward.
2. AI-Powered Features
Pipedrive: Pipedrive includes an AI Sales Assistant that provides personalized advice, deal insights, and notifications to sales teams. It analyzes sales activities and surfaces actionable insights to help reps focus on the right deals. The assistant is designed to flag at-risk deals and suggest next steps.
Freshsales CRM: Freshsales CRM uses Freddy AI, which delivers predictive analytics and lead scoring across its paid plans. Freddy AI helps prioritize leads based on their likelihood to convert and supports sales forecasting to predict outcomes. Freshsales CRM also includes a Freddy AI Co-Pilot feature and AI powered insights that assist reps during active sales conversations.
3. Built-In Phone & Communication
Pipedrive: Pipedrive does not include native built-in telephony. To log calls or make calls directly from the CRM, you’ll need to connect a third-party app through Pipedrive’s marketplace. This adds setup time and may add extra cost depending on the tool you choose.
Freshsales CRM: Freshsales CRM includes built-in telephony features, allowing users to make and log calls directly from the CRM platform — even on the free plan. This is a clear advantage for sales teams that rely on phone-based outreach and want to keep all customer data in one place.
4. Lead Management & Contact Management
Pipedrive: Pipedrive includes lead and deal management tools across all paid plans. You can organize contacts, track interactions, and assign leads to specific pipeline stages. The platform also supports lead management directly from email, with full email sync and templates available on all paid plans.
Freshsales CRM: Freshsales CRM’s lead scoring stands out for teams that receive high volumes of inbound leads. Freddy AI automatically scores and ranks leads so reps know where to focus their sales activities. Freshsales CRM also captures leads from multiple channels, including web forms and WhatsApp, giving sales teams a wider net for lead management.
5. Automação de Vendas
Pipedrive: Pipedrive automates routine tasks such as moving deals through the pipeline, sending notifications to sales reps, and triggering follow-up actions. The automation builder is included on paid plans and lets teams set up multi-step workflows without coding.
Freshsales CRM: Freshsales CRM automates sending personalized emails, updating contact fields, and following up on leads through its workflow automation features. However, some users have reported that the automation tools can feel limited in practice. G2 reviews note this as an area where Freshsales CRM has room to improve.
6. Integrações
Pipedrive: Pipedrive supports over 350 native integrations with third-party tools, covering everything from email marketing to project management. This gives sales teams the flexibility to connect Pipedrive with their existing tech stack without workarounds.
Freshsales CRM: Freshsales CRM has a marketplace with a range of third-party integrations, but its library is more limited than Pipedrive’s. It does integrate well with other Freshworks products like Freshdesk, which can be valuable for teams already using the Freshworks suite.
7. Suporte ao Cliente
Pipedrive: Pipedrive provides 24/7 chat support and email support for all paid users. Phone support is only available on Power and Enterprise plans. Pipedrive also has a knowledge base and an active user community to support self-serve onboarding.
Freshsales CRM: Freshsales CRM provides 24/5 chat, email, and phone support across all its plans, including the free version. This gives Freshsales a clear edge for teams that rely on phone-based support. Enterprise plan users also get access to a dedicated account manager.
📌 Observação: If phone support is a non-negotiable for your team, Freshsales CRM’s inclusion of phone support on all plans — including free — is a meaningful difference from Pipedrive.
8. Preços e Custos
Here’s a side-by-side look at both CRM platforms’ pricing tiers.
| Plano | Pipedrive | Freshsales CRM |
|---|---|---|
| Livre | ❌ (Apenas teste gratuito de 14 dias) | ✅ (até 3 usuários) |
| Plano de entrada pago | US$ 14/usuário/mês (Lite) | US$ 9/usuário/mês (Crescimento) |
| Plano intermediário | $24/user/month (Growth) / $49/user/month (Premium) | US$ 39/usuário/mês (Pro) |
| Plano principal | US$ 69/usuário/mês (Ultimate) | US$ 59/usuário/mês (Plano Empresarial) |
Pipedrive: Pipedrive’s entry plan starts at $14/user/month, which is higher than Freshsales CRM’s Growth plan. However, Pipedrive’s top plan at $69/user/month is slightly more expensive than Freshsales CRM’s Enterprise at $59/user/month. Teams choosing Pipedrive are paying primarily for pipeline depth, integration breadth, and security controls.
Freshsales CRM: Freshsales CRM is more budget-friendly at the entry level. The free plan provides a starting point with basic features and built-in phone. For teams needing a full communication stack without a big upfront investment, Freshsales CRM is more cost-effective per user per month than Pipedrive.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Gerenciamento visual de pipeline | Pipedrive | Unlimited pipelines from day one |
| Chamadas telefônicas integradas | Freshsales CRM | Native telephony on all plans including free |
| Tight budget / free tier | Freshsales CRM | Free plan plus $9/month entry tier |
| Wide integration library | Pipedrive | 350+ native third-party integrations |
| Pontuação de liderança da IA | Freshsales CRM | Freddy AI predictive scoring built-in |
| Suporte telefônico em todos os planos. | Freshsales CRM | 24/5 phone support even on free plan |
| Segurança de nível empresarial | Pipedrive | Advanced access restrictions for large teams |
💰 Seu orçamento
Freshsales CRM wins on price at every tier. If you’re a small team or startup testing a CRM, the free plan covers basic needs without any cost commitment. Pipedrive’s 14-day trial doesn’t offer the same low-risk entry point.
🔌 Seu conjunto de tecnologias
If your team uses a wide range of third-party tools, Pipedrive’s 350+ integrations give you more flexibility to connect what you already use. Freshsales CRM is a better fit if you’re already in the Freshworks suite, where it integrates natively with Freshdesk and other Freshworks products.
📞 Seu Processo de Vendas
If your sales reps spend a lot of time on the phone, Freshsales CRM’s built-in telephony saves you from paying for a separate calling tool. Pipedrive’s pipeline-first design is a better fit for teams that track deals visually and rely on email outreach campaigns rather than phone-heavy sales activities.
🎓 Seu nível de experiência
Pipedrive is frequently praised for its intuitive setup and straightforward onboarding. Freshsales CRM has a clean layout, but its broader feature set can require more time to learn. New CRM users may find Pipedrive quicker to adopt day one.
🆓 Testes e demonstrações grátis
Freshsales CRM has a permanent free plan for up to 3 users, so you can test it without any time pressure. Pipedrive’s 14-day trial is enough to evaluate the pipeline interface but not to run a full sales cycle before committing.
🛟 Opções de suporte
Freshsales CRM’s 24/5 phone support on every plan — including free — is a meaningful advantage for teams that need live support quickly. Pipedrive’s phone support is restricted to higher-tier plans, so smaller teams on the Lite plan are limited to chat and email.
Guia de Troca
Já utiliza alguma dessas plataformas de CRM? Veja o que esperar caso decida mudar.
🔄 Switching from Pipedrive to Freshsales CRM?
✅ O que você vai ganhar:
- Built-in phone calling without needing a third-party integration
- Freddy AI’s predictive lead scoring to prioritize deals automatically
- Phone support on all plans, including the entry-level paid tier
❌ O que você perderá:
- Unlimited pipelines from the entry-level plan (Freshsales restricts to one on Growth)
- Access to 350+ native third-party integrations
- Pipedrive’s advanced access restriction and security controls
📋 Como mudar:
- Exporte seus contatos e negócios do Pipedrive como um arquivo CSV.
- Crie sua conta no Freshsales CRM e configure as etapas do seu funil de vendas.
- Import your contacts and deals usando o Freshsales CRM’s import tool, then reconnect any integrations
🔄 Switching from Freshsales CRM to Pipedrive?
✅ O que você vai ganhar:
- Unlimited customizable pipelines from the entry-level plan
- Access to 350+ native integrations for a wider tech stack
- Pipedrive’s industry-praised drag-and-drop pipeline interface
❌ O que você perderá:
- Built-in phone calling — you’ll need a third-party app to make calls
- Freddy AI’s predictive lead scoring and co-pilot features
- Phone support on lower-tier plans (Pipedrive restricts this to Power and Enterprise)
📋 Como mudar:
- Export your contacts, leads, and deals from Freshsales CRM as a CSV file
- Start your Pipedrive 14-day trial and configure your pipeline stages to match your sales process
- Import your CSV data into Pipedrive and reconnect any required third-party integrations via the Pipedrive marketplace
O que nossa avaliação não abordou
This comparison focused on individual sales reps and small-to-mid-sized teams. We didn’t evaluate enterprise-level configurations, custom module setups, or API-based integrations for either platform. Observations on Freshsales CRM are based on published documentation and G2 reviews rather than direct hands-on testing. If you’re managing a team of 50+ users or need deeply custom CRM workflows, your experience with both platforms may differ from what’s described here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Freshsales CRM |
| 🚀 Gestão de Oleodutos | Pipedrive |
| 🤖 Recursos de IA | Freshsales CRM (Freddy AI) |
| 📞 Ferramentas de comunicação | Freshsales CRM |
| 🔌 Integrações | Pipedrive |
| 👶 Facilidade de uso | Pipedrive |
| 🛟 Suporte ao Cliente | Freshsales CRM |
| 🔒 Security Controls | Pipedrive |
| 🏆 Vencedor Geral | Pipedrive |
🏆 VENCEDOR: Pipedrive
Pipedrive wins 4 out of 8 categories.
Ideal para: Sales teams focused on deal tracking, teams needing wide third-party integrations, and organizations that prioritize a clean visual pipeline above all else.
Pipedrive and Freshsales CRM are built for different sales teams.
Pipedrive is the better pick for teams that live in their pipeline.
Its unlimited customizable pipelines, drag-and-drop deal management, and 350+ integrations make it the stronger pure CRM tool for sales pipeline management.
Freshsales CRM is excellent for teams that need built-in phone, AI-powered lead scoring, and a lower-cost entry point.
If phone calls are central to your sales process, Freshsales CRM’s built-in telephony is hard to beat at this price.
For most sales teams focused on deal tracking and pipeline visibility, Pipedrive is the stronger choice.
Mais comparações do Pipedrive
Here’s how Pipedrive stacks up against other CRM tools:
Pipedrive vence em: Simpler pipeline-focused interface, lower per-user starting price, faster onboarding for pure sales teams
A HubSpot vence em: Free CRM tier with more features, built-in marketing tools, stronger reporting on the free plan
Pipedrive vence em: Easier setup without a developer, cleaner UI for small sales teams, more affordable entry pricing
Salesforce vitórias em: Deep enterprise customization, advanced reporting suite, a broader toolset for large organizations
Pipedrive vence em: Cleaner deal-tracking focus, better native CRM integrations, simpler pipeline interface for pure sales
GoHighLevel vitórias em: All-in-one marketing and CRM in one platform, better fit for agencies managing multiple client accounts
Pipedrive vence em: Deeper CRM-specific features, stronger deal management tools, more focused sales pipeline experience
Vitórias do CRM na segunda-feira em: More flexible project management views, better cross-team collaboration features beyond sales
Mais comparações do Freshsales CRM
Here’s how Freshsales CRM stacks up against other CRM tools:
O Freshsales CRM se destaca em: Built-in phone on free plan, lower paid tier pricing, Freddy AI lead scoring at lower cost
A HubSpot vence em: More extensive free CRM tools, larger integration marketplace, stronger marketing automation at scale
O Freshsales CRM se destaca em: Cleaner UI with less configuration needed, Freddy AI is more integrated, better phone support on entry plans
O Zoho CRM se destaca em: Wider suite of Zoho product integrations, more customization depth, stronger enterprise pricing flexibility
O Freshsales CRM se destaca em: Faster setup with no implementation consultant, significantly lower per-user cost, free plan availability
A Salesforce se destaca em: Unmatched enterprise customization, the broadest integration library, advanced AI with Einstein
Perguntas frequentes
Qual CRM é melhor que o Pipedrive?
The answer depends on what you need. HubSpot is better if you want a more generous free tier with marketing tools built in. Salesforce is better for large enterprises needing deep customization. For teams that need a clean visual pipeline at a reasonable price, Pipedrive remains one of the stronger dedicated sales CRM options in 2026.
Quem são os concorrentes da Freshsales?
Freshsales CRM competes directly with Pipedrive, HubSpot, Zoho CRM, and Salesforce. Each takes a different approach to CRM — HubSpot emphasizes free tools, Zoho goes wide on features, and Salesforce targets enterprises. Freshsales CRM differentiates itself with built-in phone, Freddy AI scoring, and an accessible free plan.
O Freshsales é um CRM?
Yes. Freshsales CRM is a full customer relationship management platform built by Freshworks. It includes contact management, deal tracking, pipeline visualization, AI-powered lead scoring, and built-in telephony. It’s designed for sales teams of all sizes, with a free plan available for up to 3 users.
O Freshsales é gratuito para sempre?
Freshsales CRM does offer a free plan with no stated time limit for up to 3 users. However, the free version lacks key features like email marketing, file storage, workflow automation, and multiple pipelines. Most growing sales teams will need to upgrade to a paid plan to get full functionality.
Qual é o melhor CRM Software para pequenas empresas em 2026?
Para pequenas empresas focused on pipeline visibility and deal management, Pipedrive is the stronger pick due to its intuitive interface and unlimited pipelines from the entry plan. For small businesses on a tight budget that also need built-in phone, Freshsales CRM’s free plan and $9/user/month Growth tier make it the more accessible starting point.
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