🚀 Consultas sobre parcerias: fahim@fahimai.com | Com a confiança de mais de 250.000 leitores mensais em 17 idiomas 🔥

🚀 Consultas sobre parcerias: fahim@fahimai.com

HubSpot vs Copper CRM: A Full Comparison in 2026

por | Last updated Jun 12, 2026

Ganhador
Hubspot
4.0
  • 1M+ Contacts on Free Plan
  • Unlimited Users Free
  • Mais de 500 integrações de aplicativos
  • Marketing, Sales & Service Hubs
  • Free Email Marketing & Tracking
  • Plano gratuito disponível
  • Planos pagos a partir de US$ 15/mês
Vice-campeão
Crm de cobre
3.5
  • Criado para o Google Workspace
  • Works Inside Gmail & Calendar
  • Auto Dados Entry from Gmail
  • Funis de Vendas Visuais
  • Mais de 30.000 clientes em todo o mundo.
  • Teste grátis por 14 dias
  • Planos pagos a partir de US$ 9/mês

⚡ Veredito rápido:

  • Preços: HubSpot starts free, then $15/seat/month. Copper CRM paid plans start at $9/seat/month.
  • Ideal para: HubSpot CRM suits sales and marketing teams wanting one platform. Copper CRM fits Google Workspace users who live in Gmail.
  • Principal diferença: HubSpot bundles Marketing Hub, Sales Hub, and Service Hub. Copper works inside Gmail and Google Calendar.
  • Nossa escolha: HubSpot for most users. Its free CRM supports up to one million contacts and unlimited users.
HubSpot vs Copper CRM Comparison

HubSpot and Copper CRM both promise to organize your contacts and deals.

But they were built for two very different kinds of teams.

HubSpot is a full CRM platform with marketing, sales, and service tools.

Copper CRM lives inside Google Workspace and your Gmail caixa de entrada.

One wants to run your whole negócios. The other wants to disappear into Gmail.

This HubSpot CRM review breaks down both tools so you can pick with confidence.

Visão geral

This HubSpot vs Copper CRM comparison covers pricing, core features, and ease of use.

We also break down who each CRM software works best for.

Nossas fontes incluem especificações publicadas, documentação e avaliações do G2.

By the end, you will know which crm platform fits your sales process.

O que é o HubSpot?

HubSpot is a customer relationship management platform for sales and marketing teams.

It helps you manage contacts, track deals, and run campaigns in real time.

HubSpot’s CRM groups its tools into connected hubs.

You get a Marketing Hub, Sales Hub, and Service Hub under one login.

HubSpot’s free CRM supports up to one million contacts and unlimited users.

Over 750,000 customers use HubSpot weekly to manage campaigns and communications. On review platforms it averages 4.4 out of 5 stars, with most users pointing to how user friendly the interface feels.

🏆 Winner: HubSpot

⭐ 4.0/5 | 💰 From $0/month (free plan)

HubSpot’s free CRM holds up to a million contacts. Marketing, sales, and service tools sit in one place. Most users find it easy to learn.

Preços do HubSpot

Here is what HubSpot costs in 2026. Let’s break it down.

PlanoPreçoIdeal para
Ferramentas gratuitas$ 0/mêsStartups testing free features
Centro de Marketing InicialUS$ 15 por assento por mêsPequena empresa equipes de marketing
Plataforma Inicial para ClientesUS$ 15 por assento por mêsSales and marketing in one place
Profissional de Hub de MarketingUS$ 800 por assento por mêsScaling teams needing analytics

Pricing verified June 2026.

Preços do HubSpot

Teste grátis: No trial needed. The Free Tools plan is free forever with no credit card.

Garantia de reembolso: Paid plans require an annual commitment, so review terms before you buy.

📌 Observação: HubSpot offers a real free plan with one deal pipeline and unlimited users. Paid plans add Professional and Enterprise plans with deeper automação e análises.

⚠️ Aviso: Public pricing reports list a Professional plan near $1,080/month and Enterprise plans from $4,000/month. Our canonical data shows Marketing Hub Professional at $800/seat/month. Confirm the live quote on HubSpot’s site, since marketing contacts and add ons change the total.

Key Benefits of HubSpot

Here is what makes HubSpot worth considering:

  • Strong Free CRM: The free version holds up to a million contacts with unlimited users. It is a great start for small businesses before paid plans.
  • Connected Hubs: Marketing Hub, Sales Hub, and Service Hub share the same contact records. Your sales team and support team see the same customer.
  • Email and Marketing Tools: Built-in email marketing, landing pages, and website pages help you nurture relationships. Email tracking shows who opened your message.
  • 500+ Business Apps: HubSpot integrates with over 500 business apps including Salesforce, Google Workspace e Microsoft 365.
  • Universal Inbox: A shared inbox pulls in live chat, email, and Facebook Messenger. Your support team answers from one screen.
  • HubSpot Academy: Free courses and certifications help new users learn inbound marketing and sales fast. The platform supports teams across marketing, sales, and customer services.
O que é o Hubspot?

O que nossa equipe observou

Nosso escritor signed up for HubSpot’s free CRM and spent several days inside the dashboard. Here is what stood out:

Experiência pessoal com a Hubspot

The setup wizard made the first hour simple, even for a beginner. Watch the walkthrough below.

HubSpot Pros & Cons

✅ Prós
  • Free plan supports one million contacts and unlimited users
  • Marketing, sales, and service tools share one contact record
  • Integrates with over 500 business apps
  • User friendly interface with a guided setup process
❌ Contras
  • Paid plans get expensive quickly as your business grows
  • Pricing gets complex when you mix and match hubs
  • Advanced features have a steep learning curve

O que é o Copper CRM?

Copper CRM is a sales CRM built only for Google Workspace.

It runs inside your Gmail inbox through a Chrome extension.

You can create leads, contacts, and tasks directly from Gmail or Google Calendar.

Copper launched in 2012 as a Gmail extension to cut manual data entry.

It now serves over 30,000 customers worldwide, including Google itself.

Copper’s integration with Google products is its main selling point.

Tutorial do Copper CRM | Como usar o Copper CRM para iniciantes (2026)

CRM de cobre

⭐ 3,5/5 | 💰 A partir de US$ 9/assento/mês

Copper CRM lives inside Gmail and Google Calendar. It auto-fills records from your email. Best for small teams deep in Google Workspace.

Preços do CRM em cobre

Here is what Copper CRM costs in 2026. These are per-seat figures.

PlanoPreçoIdeal para
InicianteUS$ 9 por assento por mêsSolo users organizing contacts
BásicoUS$ 23 por assento por mêsSmall teams new to a sales crm
ProfissionalUS$ 59 por assento por mêsTeams needing workflow automation
NegóciosUS$ 99 por assento por mêsLarger teams and email sequence tools

Pricing verified June 2026.

Preços do CRM em cobre

Teste grátis: Yes. Copper offers a 14-day free trial with no credit card to start.

Garantia de reembolso: Copper bills monthly or annually. Annual billing lowers the per-seat price.

📌 Observação: The Starter plan only organizes contacts and lacks pipeline tools. Email sequence and bulk emails are restricted to the Business tier.

⚠️ Aviso: Some public sources list higher monthly figures, such as Basic at $29 paid monthly and Business at $134 paid monthly. Our canonical data reflects annual per-seat pricing. Copper crm pricing rises steeply with each tier, so confirm the live quote.

Principais benefícios do CRM em cobre

Here is what makes Copper CRM worth considering:

  • Google Workspace CRM: Copper is the CRM made for Google Workspace, formerly G Suite. It syncs Gmail and Google Calendar without setup.
  • Less Manual Data Entry: Copper auto-fills records from your email. You spend less time typing and more time selling.
  • Visual Pipelines: You can create pipelines and track deals across stages. Sales reps see every opportunity at a glance.
  • Automação de fluxo de trabalho: Copper can automate tasks like follow-ups and reminders. This removes repetitive busywork.
  • Website Tracking and Email: Copper tracks email opens and clicks. Email templates keep your replies consistent.
  • Relatórios personalizados: Build your own sales reports from Copper data. Lead scoring helps you spot a new lead worth chasing.
Principais benefícios do CRM em cobre

O que nossa equipe observou

Our writer connected Copper to a Google Workspace account and worked from the Gmail inbox for a few days. Here is what stood out:

Experiência pessoal com o Copper CRM

Vantagens e Desvantagens do Copper CRM

✅ Prós
  • Best-in-class Google Workspace integration inside Gmail and Google Calendar
  • Cuts manual data entry by auto-filling records from email
  • Intuitive for anyone familiar with Google products
  • User-friendly and powerful API for custom integrations
❌ Contras
  • Pricing runs high for the feature set on offer
  • Works natively only for Google Workspace, not Microsoft 365
  • Marketing is clunky and runs through an external tool

Comparação de recursos

Ready to dig into a detailed comparison of HubSpot vs Copper CRM?

We will walk through eight key features so you can see which crm platform fits your team. The summary table gives you a quick view first.

RecursoHubSpotCRM de cobre
Preço inicial$0 free / $15/mo paidUS$ 9 por assento por mês
Plano Gratuito❌ (Teste gratuito de 14 dias)
Gestão de Contatos✅ (1M contacts)
Google Workspace CRM✅ Integração✅ Nativo
Centro de Marketing❌ (via add on)
Gestão do Pipeline de Vendas✅ Vários dutos
Automação de fluxo de trabalho✅ (paid tiers)
500+ Business AppsRecursos limitados
Ideal paraEquipes de vendas e marketingUsuários do Google Workspace

1. Gestão de Contatos

HubSpot: Contact management is where HubSpot shines. The free CRM holds up to one million contacts with unlimited users. A clean dashboard shows your sales pipeline in real time, and custom properties let you tag each contact your way.

Como organizar os dados do cliente no HubSpot CRM

CRM em cobre: Copper pulls contact data straight from Gmail and Google Calendar. New contacts get created as you email people, which cuts manual data entry. Some users report glitches where contact records vanish, so check your sync settings.

Cabo de trilha CRM de cobre

2. Marketing and Email Tools

HubSpot: The HubSpot Marketing Hub bundles email marketing, landing pages, and forms in one place. Inbound marketing tools help you nurture relationships and run lead nurturing campaigns. Email tracking shows when a prospect opens your message.

Plataforma de marketing HubSpot

CRM em cobre: Copper handles email templates and automated emails from your Gmail account. Its marketing tools are clunky and run through an external tool, Outfunnel. For real campaigns, Copper is weaker than HubSpot’s marketing.

Modelos de e-mail do Copper CRM

⚠️ Aviso: Copper’s automated emails send as transactional emails with no unsubscribe link. For bulk emails to cold lists, that can cause deliverability problems.

3. Gestão do Pipeline de Vendas

HubSpot: The free plan includes one deal pipeline. Paid plans unlock multiple pipelines, custom objects, and deal automation. Sales leaders get a real-time view of the funnel, which helps the sales team focus on hot deals.

CRM em cobre: Copper offers customizable sales pipelines so you can create pipelines for deals and projects. You drag opportunities across stages inside a visual board. Sales reps can easily track every deal without leaving Gmail.

Oleodutos CRM de cobre

4. Automação de fluxo de trabalho

HubSpot: HubSpot offers strong automation across marketing, sales, and service. The newer Breeze AI suite drafts emails and enriches data for you. Workflows can route leads, send follow-ups, and update records without manual work.

Automação de IA da HubSpot

CRM em cobre: Copper’s workflow automation removes repetitive busywork like data entry and reminders. You build rules that automate tasks across your sales process. The deeper automation lives on Professional and Business tiers.

Fluxo de trabalho para criação de CRM em cobre

Copper also lets you trigger task creation the moment a deal moves stage. Here is that automation in action.

Tarefas automatizadas do Copper CRM

5. Integração com o Google Workspace

HubSpot: HubSpot connects to Google Workspace and over 500 business apps. You can sync Gmail and Google Calendar, but the CRM lives in its own dashboard. It treats Google as one integration among many, not its home base.

CRM em cobre: This is Copper’s home turf. Copper is the only CRM made for Google Workspace, formerly G Suite. It works inside Gmail and syncs Google Docs, Google Sheets, and Google Drive files to records automatically.

Copper CRM Google Workspace

⚠️ Aviso: Copper works natively only for Google Workspace. If your company runs on Microsoft 365, Copper is not the right CRM software for you.

6. Relatórios e Análises

HubSpot: HubSpot has powerful analytics and custom reports built in. You can track campaigns, deals, and customer success metrics from one screen. Higher plans add advanced dashboards that help sales leaders forecast revenue.

Relatórios e análises do HubSpot

CRM em cobre: A Copper oferece serviços personalizados. reportagem so you can build sales reports from Copper data. The reports are clear but lighter than HubSpot’s analytics. For a small business, that is often enough to track the pipeline.

Relatórios de vendas do CRM Copper

7. Content and Website Pages

HubSpot: HubSpot lets you build website pages, blog posts, and landing pages without a developer. Content tools live next to your contacts, so marketing teams keep everything in one CRM platform.

Organização de conteúdo do HubSpot

HubSpot also adds e-commerce management for teams that sell online. Here is how the content and store tools connect.

Gestão de comércio eletrônico HubSpot

CRM em cobre: Copper has no website or content construtor. It focuses on the sales crm side and leaves marketing pages to other tools. If you need website pages, HubSpot is the clear pick.

8. Data Import and Project Management

HubSpot: HubSpot imports contacts from a spreadsheet in a few clicks. It does not market itself as a project management tool, but tasks and deals keep work moving for your sales team.

CRM em cobre: Copper makes importing data simple and maps fields for you. It also doubles as light project management, tracking deliverables in the same pipelines you use for sales.

Dados de importação do Copper CRM

Those same pipelines double as project boards for client work. Here is the project view.

Gerenciamento de Projetos no Copper CRM

9. Preços e Custos

Vamos comparar os planos de preços lado a lado.

PlanoHubSpotCRM de cobre
Livre$0 (Free Tools)❌ (Teste gratuito de 14 dias)
Entrada$15/seat/month (Starter)US$ 9 por assento por mês (Iniciante)
MeioUS$ 23 a US$ 59 por assento por mês
Principal$800/seat/month (Pro)US$ 99 por assento por mês (Empresarial)

HubSpot: HubSpot wins on the low end thanks to a free plan that small businesses love. But paid plans climb fast once you add the Professional plan and more marketing contacts. Mixing hubs and add ons makes the bill hard to predict.

CRM em cobre: Copper’s entry price is lower than most paid plans, but it has no free plan. Costs rise steeply across tiers, and key tools like email sequence sit on the Business tier. For Google-first teams, the value still holds.

Diferentes cenários

Se você precisarEscolherPor que
A free crmHubSpotOne million contacts free
Deep Gmail workflowCRM de cobreLives in Gmail inbox
Marketing and sales in oneHubSpotMarketing Hub plus Sales Hub
Low entry priceCRM de cobre$9/seat to start
Configuração fácil para iniciantesHubSpotGuided onboarding wizard

💰 Seu orçamento

HubSpot’s free plan wins for tight budgets. Copper has no free plan, but its $9 entry seat is cheaper than most paid plans.

🔌 Seu conjunto de tecnologias

Copper is built for Google Workspace and nothing else. HubSpot plays well with over 500 business apps, including Salesforce and Microsoft 365.

📈 Seu Processo de Vendas

HubSpot covers the full sales process from lead to close to customer success. Copper keeps the sales crm tight and inside your gmail and google calendar.

🎓 Seu nível de experiência

HubSpot is user friendly with a guided setup and HubSpot Academy. Copper feels natural if your team already uses Google products daily.

🆓 Testes e demonstrações grátis

Test HubSpot’s free version on a real project before you pay. Copper gives you a 14-day free trial whether you pay monthly or annually.

🛟 Opções de suporte

HubSpot’s free plan lacks live support and limits you to email support and docs. Copper offers in-app help, though its advanced capabilities sit on higher tiers.

Guia de Troca

Already using one of these CRM tools? Here is what to expect if you switch.

🔄 Switching from HubSpot to Copper CRM?

✅ O que você vai ganhar:

  • A CRM that lives inside your Gmail inbox
  • Tighter Google Workspace integration for Google-first teams
  • Less manual data entry from automatic Gmail sync

❌ O que você perderá:

  • HubSpot’s free plan and one million contacts
  • The HubSpot Marketing Hub and website pages
  • The universal inbox with Facebook Messenger and live chat

📋 Como mudar:

  1. Export your contacts and deals from HubSpot
  2. Create a Copper account and add the Chrome extension
  3. Import data and map fields, then create pipelines
🔄 Switching from Copper CRM to HubSpot?

✅ O que você vai ganhar:

  • A free version that holds up to a million contacts
  • The full HubSpot Marketing Hub for inbound marketing
  • Connections to over 500 business apps, not just Google

❌ O que você perderá:

  • The CRM that lives natively inside Gmail
  • The simplest Google Docs and Google Sheets syncing
  • Copper’s lower entry price for small teams

📋 Como mudar:

  1. Export your records and clients from Copper
  2. Open a free HubSpot account and connect Gmail
  3. Import contacts, then set custom properties and custom objects

O que nossa avaliação não abordou

This comparison focused on small businesses and growing sales teams. We did not test enterprise plans, bulk seat licensing, or custom API builds in depth. Our notes reflect the June 2026 versions of each tool, and functionality may have changed since then. If you manage 100+ sales reps, your priorities may differ from what we covered here.

Veredicto final

CategoriaGanhador
💰 PreçosHubSpot (free plan)
🚀 Principais funcionalidadesHubSpot
📣 Ferramentas de MarketingHubSpot
📧 Google WorkspaceCRM de cobre
👶 Facilidade de usoHubSpot
🔌 IntegraçõesHubSpot
🏆 Vencedor GeralHubSpot

🏆 WINNER: HUBSPOT

HubSpot wins 5 out of 6 categories.

Ideal para: sales and marketing teams, small businesses wanting a free crm, and teams that need one crm platform for business growth

HubSpot and Copper CRM solve two different problems.

HubSpot is a full customer relationship management platform for marketing, sales, and service. Its free CRM, deep automation, and 500+ business apps make it the safer pick for most companies that want to grow.

Copper CRM is excellent for one job: being the CRM made for Google Workspace. If your whole company lives in Gmail and Google Calendar, Copper feels effortless and nurtures customer relationships without leaving your inbox.

For broader business growth, more marketing tools, and a true free plan, HubSpot is the better choice for most teams. Many reviewers call it the melhor crm for small businesses that want room to scale.

More of HubSpot Compared

Here is how HubSpot stacks up against other CRM tools and popular HubSpot alternatives you may be weighing:

HubSpot vs Salesforce

A HubSpot vence em: easier setup, a real free plan, and friendlier support for new customers

A Salesforce se destaca em: deep customization, advanced capabilities for enterprise, and developer flexibility

HubSpot vs Pipedrive

A HubSpot vence em: built-in marketing hub, website pages, and a wider universal inbox

Pipedrive vence em: simpler deal pipeline focus, lower mid-tier price, and faster sales pipeline management

HubSpot vs ActiveCampaign

A HubSpot vence em: all-in-one hubs, custom reports, and a stronger free crm for small business

ActiveCampaign vence em: cheaper email marketing, deeper automation recipes, and tighter lead nurturing flows

4 Melhores e Mais Profissionais Alternativas ao HubSpot para o seu Negócio

Mais comparações do Copper CRM

Here is how Copper CRM compares to other crms beyond HubSpot:

CRM de cobre vs. Pipedrive

Copper vence em: native Gmail extension, automatic data entry, and the cleanest Google Workspace integration

Pipedrive vence em: works beyond Google products, lower cost per seat, and broader app support

Copper CRM vs Salesforce

Copper vence em: faster onboarding, work inside Gmail and Google Calendar, and far less manual data entry

A Salesforce se destaca em: enterprise scale, advanced analytics, and customization that no other crm matches

CRM de cobre vs. Keap

Copper vence em: Google-first design, simple tasks directly from Gmail, and a lighter learning curve

Keap vence com base em: built-in email marketing, bulk emails to lists, and stronger small-business automation

Qual o melhor software de CRM em 2026? Notion vs Airtable vs Folk vs Copper vs Pipedrive vs HubSpot vs Salesforce

Perguntas frequentes

Para que o HubSpot CRM é mais indicado?

HubSpot CRM is best for sales and marketing teams that want one crm platform. Its free version, connected hubs, and email marketing tools suit small businesses planning for business growth.

Existe algum CRM melhor que o HubSpot?

It depends on your needs. Salesforce suits enterprises, Zoho CRM fits budget teams, and Copper CRM wins for Google Workspace users. For an all-in-one free crm, HubSpot is hard to beat.

O HubSpot CRM é realmente gratuito?

Yes. HubSpot’s free CRM supports up to one million contacts and unlimited users at no cost. Paid plans add advanced features, but the core contact management stays free forever.

Para que serve o Copper CRM?

Copper CRM is used to manage contacts, leads, and deals inside Google Workspace. It works through a Chrome extension in your Gmail inbox and cuts manual data entry for small sales teams.

Salesforce ou HubSpot: qual é melhor?

HubSpot is more user friendly and has a strong free plan. Salesforce offers deeper customization for large enterprises. Most small businesses pick HubSpot for ease of use and support.

Artigos relacionados