Início rápido
Este guia abrange todas as funcionalidades do Frase:
- Começando — Create your Frase account and set up the workspace
- Como usar ferramentas de IA — AI assisted writing that drafts, rewrites, and summarizes without leaving the editor
- Como usar as análises de SEO — A dual scoring system that tracks SEO Score and GEO Score side by side
- Como usar modelos — Custom templates that turn repeat jobs into one-click starting points
- Como usar o gerador de títulos de blog — Headline batches built from a single target keyword
- Como usar o gerador de parágrafos — Short passages that get you past the blank page fast
- Como usar a otimização de conteúdo — Real time feedback on term coverage, depth, and readability
- Como usar o Construtor de Esboços — Heading structures pulled straight from top ranking pages
- Como usar o Localizador de Perguntas — People Also Ask style questions grouped by theme
- Como usar o analisador de SERP — SERP analysis that exposes word counts, headings, and content gaps
Tempo necessário: 5 minutos por filme
Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas
Por que confiar neste guia?
I’ve used Frase for eight months across client blogs and my own site.
Every step below comes from real hands-on work, not vendor screenshots.
Frase is one of the better known seo content tools on the market.
But most people only ever touch the editor and ignore the research side.
This guide on how to use Frase covers every major feature, step by step.
You will finish knowing how to research, draft, and publish seo optimized content.
Tutorial de Frases
This Frase tutorial walks through the whole content creation process, from pesquisa de palavras-chave to a published blog post.
Frase
Stop guessing what page one wants. Frase reads the top ranking pages for your target keyword, builds the outline, and grades your draft while you type. Research and content writing sit in one tab.
Primeiros passos com Frase
Before any feature makes sense, finish this one-time setup.
Leva cerca de três minutos.
Here’s what my own workspace looked like after setup:
Agora vamos analisar cada etapa.
Passo 1: Crie sua conta
Go to the Frase website and click Start Free Trial.
Enter your email and set a password to open your Frase account.
✓ Ponto de verificação: A confirmation email lands in your caixa de entrada within a minute.
Step 2: Open Your First Document
Frase runs in the browser, so there is nothing to install.
Click New Document, then enter the query you want to rank for.
Here’s what the workspace gives you:
✓ Ponto de verificação: You should see the research panel beside a blank editor.
Step 3: Connect Search Console
Link Google Search Console so Frase helps you spot decaying pages later.
Skip this only if the site is brand new.
✅ Concluído: Você está pronto para usar qualquer recurso abaixo.
Como usar as ferramentas de IA da Frase
Ferramentas de IA lets you draft, rewrite, and summarize with AI assisted writing inside one workspace.
Veja como usá-lo passo a passo.
Passo 1: Abra o painel de ferramentas de IA.
Open any document and click the AI Tools icon in the sidebar.
You get rewrite, summarize, and expand commands in one list.
Step 2: Highlight the Text You Want Changed
Select a sentence, then pick the action you need.
Eis como isso se parece:
✓ Ponto de verificação: The rewritten passage appears directly under your selection.
Etapa 3: Editar a saída
Trim the draft so it matches your brand voz before saving.
✅ Resultado: You have an AI powered draft that still sounds like you.
💡 Dica profissional: Feed the panel two example sentences first. The output copies your rhythm far more closely.
Como usar o Frase SEO Analytics
Análise de SEO lets you track SEO Score and GEO Score so you can watch search rankings and AI visibility together.
Veja como usá-lo passo a passo.
Etapa 1: Conecte o Google Search Console
Open Analytics and authorize your Search Console property.
Frase then pulls impressions and clicks for every tracked URL.
Step 2: Review the Two Scores
Check the SEO Score for search engines and the GEO Score for AI answers.
Eis como isso se parece:
✓ Ponto de verificação: Both scores show a number between zero and one hundred.
Step 3: Sort by Decay
Filter for pages losing traffic and queue them for a rewrite.
✅ Resultado: You can see which pages need work and which already win.
💡 Dica profissional: Inclusion Rate matters now. Track how often AI engines cite you next to your click data.
Como usar modelos de frases
Modelos lets you save repeatable content writing jobs as custom templates you can reuse.
Veja como usá-lo passo a passo.
Passo 1: Abra a Biblioteca de Modelos
Click Templates from the left menu to see the built-in set.
Step 2: Save Your Own Prompt
Write the prompt once, then hit Save as Template.
Eis como isso se parece:
✓ Ponto de verificação: Your template appears at the top of the library.
Step 3: Reuse It on the Next Brief
Pick the saved template whenever you start a new document.
✅ Resultado: Repeat jobs now take seconds instead of a fresh setup each time.
💡 Dica profissional: Name templates by output type, not by client. You will reuse them across more accounts that way.
Como usar o gerador de títulos de blog Frase
Título do blog Gerador lets you turn one target keyword into a batch of blog post headline options.
Veja como usá-lo passo a passo.
Passo 1: Insira sua palavra-chave alvo
Type the phrase you want to rank for into the input box.
Step 2: Generate the List
Click Generate and read through the headline options.
Eis como isso se parece:
✓ Ponto de verificação: You should see several title variations in the results panel.
Step 3: Pick and Sharpen
Choose one, then add a number or a year for clarity.
✅ Resultado: You have a working blog post headline instead of a blank line.
💡 Dica profissional: Run the tool twice with different angles. Informational and commercial phrasing pull different search queries.
Como usar o gerador de parágrafos Frase
Gerador de Parágrafos lets you beat the blank page with short AI powered passages you can edit down.
Veja como usá-lo passo a passo.
Step 1: Give It a Heading
Paste the section heading you are stuck on.
Step 2: Add Context
Add one line about your target audience so the tone lands.
Eis como isso se parece:
✓ Ponto de verificação: A short draft paragraph fills the space under your heading.
Step 3: Cut and Rewrite
Keep the useful sentences and delete the padding.
✅ Resultado: The blank page problem is gone and you have something to edit.
💡 Dica profissional: Ask for three sentences, not ten. Short output is faster to fix than long output.
Como usar a otimização de conteúdo Frase
Otimização de conteúdo lets you get real time feedback on term coverage, depth, and readability as you type.
Veja como usá-lo passo a passo.
Step 1: Open the Scoring Panel
Click the content optimization panel while your draft sits open in the editor.
Step 2: Work Through the Term List
Add missing relevant keywords where they actually fit the sentence.
Eis como isso se parece:
✓ Ponto de verificação: The topic score updates as you add each term.
Step 3: Recheck the Topic Score
Refresh the panel and confirm your score moved up.
✅ Resultado: Your draft now covers what the top pages cover.
💡 Dica profissional: Keyword optimization only works when the term fits the sentence. Force nothing.
Como usar o Construtor de Esboços de Frases
Contorno Construtor lets you build a heading structure from top ranking pages before you write a word.
Veja como usá-lo passo a passo.
Step 1: Load the SERP Results
Enter your query and let Frase pull the competing pages.
Passo 2: Arraste os títulos para o seu esboço.
Pick the headings that repeat across several results.
Eis como isso se parece:
✓ Ponto de verificação: Your outline panel shows an ordered list of H2 and H3 headings.
Step 3: Add Your Own Angle
Insert one section nobody else covers.
✅ Resultado: You have a brief that maps the page before writing starts.
💡 Dica profissional: Put a direct answer right after each main heading. AI search engines quote those lines often.
Como usar o Localizador de Perguntas Frase
Localizador de perguntas lets you pull People Also Ask style search queries that match real search intent.
Veja como usá-lo passo a passo.
Step 1: Open the Questions Tab
Click Questions inside your document research panel.
Step 2: Filter by Source
Switch between Google, Reddit, and Quora to widen the pool.
Eis como isso se parece:
✓ Ponto de verificação: A grouped list of real user questions loads in the panel.
Step 3: Turn Questions Into Headings
Move the best ones straight into your outline.
✅ Resultado: Your headings now answer questions people actually type.
💡 Dica profissional: Questions with five or more words usually convert better. They carry clearer buying intent.
Como usar o analisador de SERP Frase
Analisador de SERP lets you run SERP analysis across the first page to spot content gaps fast.
Veja como usá-lo passo a passo.
Step 1: Search Your Query
Type the query and choose your country before running the scan.
Step 2: Compare the Metrics
Look at word count, heading count, and domain strength across results.
Eis como isso se parece:
✓ Ponto de verificação: A table of the first page results appears with metrics beside each URL.
Step 3: Find the Gap
Note the subtopic every competitor skipped.
✅ Resultado: You hold valuable insights about what page one covers and what it misses.
💡 Dica profissional: Sort by word count, not by rank. The shortest ranking page shows the real minimum.
Dicas e Atalhos do Frase Pro
These habits helped me produce high quality content faster than the default workflow.
Atalhos de teclado
| Ação | Atalho |
|---|---|
| Texto selecionado em negrito | Ctrl / Cmd + B |
| Insert a heading | ## then space |
| Undo an AI edit | Ctrl/Cmd + Z |
| Open search inside a document | Ctrl/Cmd + F |
Características ocultas que a maioria das pessoas não percebe
- URL import: Paste a live URL to pull existing content into the editor for a rewrite.
- Internal link suggestions: Frase surfaces related pages on your own site while you draft.
- Content discovery via Search Console: Sort by decay to find topic ideas hiding in old posts.
Erros comuns a evitar
Mistake #1: Chasing a perfect topic score
❌ Errado: Stuffing every suggested term in until the sentences read like a keyword list.
✅ Direita: Match the average score of page one, then stop. Readers matter more than the meter.
Mistake #2: Publishing the first AI draft
❌ Errado: Copying raw output straight into WordPress without a single edit.
✅ Direita: Treat AI writing as a rough draft. Add your own examples and your brand voice.
Mistake #3: Ignoring search intent
❌ Errado: Writing a sales page when the whole first page shows tutorials.
✅ Direita: Read the SERP first. Match the format that already ranks, then improve it.
Solução de problemas de frases
Problem: The topic score will not move
Causa: Your draft sits in a different format than the ranking pages.
Consertar: Rebuild the outline from top ranking pages, then rewrite the intro to match search intent.
Problem: Embedded videos ask you to continue to YouTube
Causa: Google shows a consent panel before third-party video plays.
Consertar: The panel explains that Google and its partners use cookies and data to deliver and maintain Google services, track outages and protect against spam fraud and abuse, and measure audience engagement and site statistics to understand how our services are used.
Depending on your settings, the same panel can show personalized content and ads including video recommendations a customized YouTube homepage and tailored ads based on past activity.
Ad serving is based on general location, and location ad serving stays approximate unless you allow more.
Google may also show personalized ads depending on your choices, keep content age appropriate if relevant, and improve the quality of those services.
The footer links to more options, including details about managing your privacy settings, so visit g.co privacytools if you want to change what you see when you search for on YouTube.
Accept or reject, click Continue to YouTube, and the clip plays inside the article.
Problem: Search Console data never loads
Causa: The wrong property type was authorized during setup.
Consertar: Disconnect, then reconnect using the domain property that actually holds your search queries.
📌 Observação: Se nenhuma dessas soluções resolver o seu problema, entre em contato com o suporte da Frase.
O que é Frase?
Frase is an AI powered content tool that pairs keyword research with a writing editor.
Think of it like a research assistant sitting next to your word processor.
Veja esta breve visão geral:
Inclui estas características principais:
- Ferramentas de IA: AI assisted writing that drafts, rewrites, and summarizes without leaving the editor
- Análise de SEO: A dual scoring system that tracks SEO Score and GEO Score side by side
- Modelos: Custom templates that turn repeat jobs into one-click starting points
- Gerador de títulos para blogs: Headline batches built from a single target keyword
- Paragraph Generator: Short passages that get you past the blank page fast
- Otimização de conteúdo: Real time feedback on term coverage, depth, and readability
- Construtor de esboços: Heading structures pulled straight from top ranking pages
- Localizador de perguntas: People Also Ask style questions grouped by theme
- Analisador de SERP: SERP analysis that exposes word counts, headings, and content gaps
The dual approach matters in 2026, because search engine optimization now sits beside Generative Engine Optimization.
Frase tracks citations from ChatGPT and Perplexidade while you hold your Google search rankings.
Most users see their first AI citations within two to four weeks of reworking a page.
Teams use it to create content that survives both a Google update and an AI summary.
The scoring keeps you honest about engaging content instead of thin filler.
For the full breakdown, read our Revisão de Frase.
Preços de Frases
Eis o custo do Frase em 2026:
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 49/mês | Solo bloggers writing a few posts a month |
| Profissional | US$ 129/mês | Freelancers and small teams publishing weekly |
| Escala | US$ 299/mês | Agencies running content for several clients |
Teste grátis: Yes — a short trial runs before your first billing date.
Garantia de reembolso: No fixed refund window, but you can cancel from billing at any time.
Starter works as the basic plan for one escritor testing the workflow.
💰 Melhor custo-benefício: Professional — it lifts document limits enough for a real publishing schedule.
Frase vs. Alternativas
So how does Frase compare against the rest of the market?
| Ferramenta | Ideal para | Preço | Avaliação |
|---|---|---|---|
| Frase | Briefs plus drafting | US$ 49/mês | ⭐ 4,3 |
| Surfista | On-page grading | US$ 99/mês | ⭐ 4,5 |
| Neuronwriter | Budget scoring | US$ 23/mês | ⭐ 4,4 |
| MarketMuse | Site-wide planning | US$ 149/mês | ⭐ 4,2 |
| Scalenut | Long-form drafting | US$ 39/mês | ⭐ 4,4 |
| Classificação SE | Pacote completo de SEO | US$ 65/mês | ⭐ 4,5 |
| Superando | Fluxo de trabalho automação | US$ 59/mês | ⭐ 4.1 |
| Rytr | Cheap short copy | US$ 9/mês | ⭐ 4,3 |
Escolhas rápidas:
- Melhor no geral: Frase — research, briefs, and drafting sit in one tab.
- Melhor orçamento: Neuronwriter — similar scoring at a fraction of the price.
- Ideal para iniciantes: Dashword — the shortest learning curve of the group.
- Melhor opção para agências: MarketMuse — plans topical authority across a whole site.
🎯 Alternativas de Frase
Looking for Frase alternatives? Here are the options worth testing:
- 🚀 Surfista: Deeper on-page grading and a NLP term list that many agencies still prefer for SEO optimization work.
- 💰 Neuronwriter: The cheapest serious option here. Strong term scoring for anyone who mainly wants optimized content on a budget.
- 🏢 MarketMuse: Built for large sites. It maps topical authority across hundreds of pages instead of one blog post.
- 🧠 Scalenut: Bundles keyword research, AI writing, and a cruise mode that drafts a full article in one pass.
- 📊 Classificação SE: A full SEO suite with rank tracking and audits attached to its content editor.
- 🔧 Otimizador de Páginas Pro: Very technical on-page scoring. Best for people who enjoy tuning every variable themselves.
- 👶 Dashword: Simple, quick, and cheap. A good first step for solo writers new to seo content tools.
- ⚡ Superando: Heavy automação for content strategy, with fact checking and internal link suggestions built in.
- 🎯 WriterZen: Strong keyword clustering and a lifetime deal history that appeals to one-time buyers.
- 💼 Harmonia de Conteúdo: Brief-first workflow for agencies that hand documents to freelance writers.
- 🎨 Rytr: Cheap general AI writing for short copy. Light on SERP data, heavy on speed.
- ⭐ GetGenie: A WordPress plugin, so drafting and publishing happen inside your own dashboard.
- 🌟 Rankwell: Newer entrant focused on long-form drafts with research baked into the content creation process.
Para ver a lista completa, consulte nosso Frase alternativas guia.
⚔️ Frase Comparada
Here’s how Frase stacks up head to head:
- Frase vs Surfer: Surfer grades on-page detail harder. Frase wins on research speed and question data in one place.
- Frase vs Neuronwriter: Neuronwriter costs less per month. Frase gives cleaner briefs and better AI tools for drafting.
- Frase vs MarketMuse: MarketMuse plans whole site strategy. Frase is faster and far cheaper for single article work.
- Frase vs Scalenut: Scalenut drafts longer pieces automatically. Frase gives tighter control over structure and search intent.
- Classificação Frase vs SE: SE Ranking bundles rank tracking. Frase focuses purely on content writing and beats it on briefs.
- Frase vs Page Optimizer Pro: Page Optimizer Pro suits technical SEOs. Frase suits writers who want plain guidance.
- Frase vs Dashword: Dashword is simpler and cheaper. Frase adds SERP analysis, questions, and AI drafting.
- Frase vs. Superação: Outranking automates more of the workflow. Frase stays more editable when you want manual control.
- Frase vs WriterZen: WriterZen leads on keyword clustering. Frase leads on real time suggestions inside the draft.
- Harmonia entre Frase e Conteúdo: Content Harmony builds richer briefs for teams. Frase is quicker for one writer working alone.
- Frase vs Rytr: Rytr is cheaper for short copy. Frase is the better pick for search engine optimization work.
- Frase vs GetGenie: GetGenie lives in WordPress. Frase works across different platforms and exports anywhere.
- Frase contra Rankwell: Rankwell pushes long drafts. Frase gives stronger competitor data before you commit to an angle.
Comece a usar o Frase agora mesmo
You now know how to use Frase across every major feature:
- ✅ Ferramentas de IA
- ✅ Análise de SEO
- ✅ Modelos
- ✅ Gerador de Títulos para Blogs
- ✅ Gerador de Parágrafos
- ✅ Otimização de conteúdo
- ✅ Construtor de Contornos
- ✅ Localizador de perguntas
- ✅ Analisador de SERP
Próximo passo: Pick one feature and try it today.
Most people start with the SERP Analyzer, then move into the content editor.
Draft there, paste into Google Docs for review, and publish.
It takes less than five minutes to see whether the workflow fits you.
Perguntas frequentes
O que significa "frase"?
Frase is a common misspelling of phrase, meaning a small group of words. The software borrowed the name for its AI writing and seo content tools.
O que é SEO de frases?
Frase SEO means using its SERP analysis and content optimization scores to match search intent, close content gaps, and lift search rankings for a target keyword.
O que é a regra 80/20 para SEO?
Roughly twenty percent of pages drive eighty percent of traffic. Update those pages first, then spend what is left on new content creation.
Como usar IA para reescrever algo?
Paste existing content into the Frase content editor, highlight a section, then choose Rewrite. Edit the output so it keeps your own brand voice.
O ChatGPT consegue escrever artigos de SEO?
It can draft one, but it skips live SERP data. Frase adds top ranking pages, relevant keywords, and real time suggestions that ChatGPT alone misses.
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