Comment utiliser Frase : Guide complet des fonctionnalités (2026)

Démarrage rapide

Ce guide couvre toutes les fonctionnalités de Frase :

• Commencer — Create your Frase account and set up the workspace
• Comment utiliser les outils d'IA — AI assisted writing that drafts, rewrites, and summarizes without leaving the editor
• Comment utiliser les outils d'analyse SEO — A dual scoring system that tracks SEO Score and GEO Score side by side
• Comment utiliser les modèles — Custom templates that turn repeat jobs into one-click starting points
• Comment utiliser le générateur de titres de blog — Headline batches built from a single target keyword
• Comment utiliser le générateur de paragraphes — Short passages that get you past the blank page fast
• Comment utiliser l'optimisation de contenu — Real time feedback on term coverage, depth, and readability
• Comment utiliser le générateur de plan — Heading structures pulled straight from top ranking pages
• Comment utiliser le chercheur de questions — People Also Ask style questions grouped by theme
• Comment utiliser SERP Analyzer — SERP analysis that exposes word counts, headings, and content gaps

Temps nécessaire : 5 minutes par fonctionnalité

Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives

Pourquoi faire confiance à ce guide ?

I’ve used Frase for eight months across client blogs and my own site.

Every step below comes from real hands-on work, not vendor screenshots.

Frase is one of the better known seo content tools on the market.

But most people only ever touch the editor and ignore the research side.

This guide on how to use Frase covers every major feature, step by step.

You will finish knowing how to research, draft, and publish seo optimized content.

Tutoriel sur les phrases

This Frase tutorial walks through the whole content creation process, from recherche de mots clés to a published blog post.

Frase

Stop guessing what page one wants. Frase reads the top ranking pages for your target keyword, builds the outline, and grades your draft while you type. Research and content writing sit in one tab.

ESSAYEZ FRASE MAINTENANT →

LIRE L'ARTICLE COMPLET →

ALTERNATIVES DE PHRASES →

Premiers pas avec Frase

Before any feature makes sense, finish this one-time setup.

Cela prend environ trois minutes.

Here’s what my own workspace looked like after setup:

Passons maintenant en revue chaque étape.

Étape 1 : Créez votre compte

Go to the Frase website and click Start Free Trial.

Enter your email and set a password to open your Frase account.

✓ Point de contrôle: A confirmation email lands in your boîte de réception within a minute.

Step 2: Open Your First Document

Frase runs in the browser, so there is nothing to install.

Click New Document, then enter the query you want to rank for.

Here’s what the workspace gives you:

✓ Point de contrôle: You should see the research panel beside a blank editor.

Step 3: Connect Search Console

Link Google Search Console so Frase helps you spot decaying pages later.

Skip this only if the site is brand new.

Comment utiliser les outils d'IA de Frase

Outils d'IA lets you draft, rewrite, and summarize with AI assisted writing inside one workspace.

Voici comment l'utiliser étape par étape.

Étape 1 : Ouvrez le panneau des outils d’IA

Open any document and click the AI Tools icon in the sidebar.

You get rewrite, summarize, and expand commands in one list.

Step 2: Highlight the Text You Want Changed

Select a sentence, then pick the action you need.

Voici à quoi cela ressemble :

✓ Point de contrôle: The rewritten passage appears directly under your selection.

Étape 3 : Modifier la sortie

Trim the draft so it matches your brand voix before saving.

Comment utiliser Frase SEO Analytics

Analyse SEO lets you track SEO Score and GEO Score so you can watch search rankings and AI visibility together.

Voici comment l'utiliser étape par étape.

Étape 1 : Connecter Google Search Console

Open Analytics and authorize your Search Console property.

Frase then pulls impressions and clicks for every tracked URL.

Step 2: Review the Two Scores

Check the SEO Score for search engines and the GEO Score for AI answers.

Voici à quoi cela ressemble :

✓ Point de contrôle: Both scores show a number between zero and one hundred.

Step 3: Sort by Decay

Filter for pages losing traffic and queue them for a rewrite.

Comment utiliser les modèles de phrases

Modèles lets you save repeatable content writing jobs as custom templates you can reuse.

Voici comment l'utiliser étape par étape.

Étape 1 : Ouvrir la bibliothèque de modèles

Click Templates from the left menu to see the built-in set.

Step 2: Save Your Own Prompt

Write the prompt once, then hit Save as Template.

Voici à quoi cela ressemble :

✓ Point de contrôle: Your template appears at the top of the library.

Step 3: Reuse It on the Next Brief

Pick the saved template whenever you start a new document.

Comment utiliser le générateur de titres de blog Frase

Titre du blog Générateur lets you turn one target keyword into a batch of blog post headline options.

Voici comment l'utiliser étape par étape.

Étape 1 : Saisissez votre mot-clé cible

Type the phrase you want to rank for into the input box.

Step 2: Generate the List

Click Generate and read through the headline options.

Voici à quoi cela ressemble :

✓ Point de contrôle: You should see several title variations in the results panel.

Step 3: Pick and Sharpen

Choose one, then add a number or a year for clarity.

Comment utiliser le générateur de paragraphes Frase

Générateur de paragraphes lets you beat the blank page with short AI powered passages you can edit down.

Voici comment l'utiliser étape par étape.

Step 1: Give It a Heading

Paste the section heading you are stuck on.

Step 2: Add Context

Add one line about your target audience so the tone lands.

Voici à quoi cela ressemble :

✓ Point de contrôle: A short draft paragraph fills the space under your heading.

Step 3: Cut and Rewrite

Keep the useful sentences and delete the padding.

Comment utiliser l'optimisation de contenu Frase

Optimisation du contenu lets you get real time feedback on term coverage, depth, and readability as you type.

Voici comment l'utiliser étape par étape.

Step 1: Open the Scoring Panel

Click the content optimization panel while your draft sits open in the editor.

Step 2: Work Through the Term List

Add missing relevant keywords where they actually fit the sentence.

Voici à quoi cela ressemble :

✓ Point de contrôle: The topic score updates as you add each term.

Step 3: Recheck the Topic Score

Refresh the panel and confirm your score moved up.

Comment utiliser Frase Outline Builder

Contour Constructeur lets you build a heading structure from top ranking pages before you write a word.

Voici comment l'utiliser étape par étape.

Step 1: Load the SERP Results

Enter your query and let Frase pull the competing pages.

Étape 2 : Glissez les titres dans votre plan

Pick the headings that repeat across several results.

Voici à quoi cela ressemble :

✓ Point de contrôle: Your outline panel shows an ordered list of H2 and H3 headings.

Step 3: Add Your Own Angle

Insert one section nobody else covers.

Comment utiliser Frase Question Finder

Recherche de questions lets you pull People Also Ask style search queries that match real search intent.

Voici comment l'utiliser étape par étape.

Step 1: Open the Questions Tab

Click Questions inside your document research panel.

Step 2: Filter by Source

Switch between Google, Reddit, and Quora to widen the pool.

Voici à quoi cela ressemble :

✓ Point de contrôle: A grouped list of real user questions loads in the panel.

Step 3: Turn Questions Into Headings

Move the best ones straight into your outline.

Comment utiliser Frase SERP Analyzer

Analyseur SERP lets you run SERP analysis across the first page to spot content gaps fast.

Voici comment l'utiliser étape par étape.

Step 1: Search Your Query

Type the query and choose your country before running the scan.

Step 2: Compare the Metrics

Look at word count, heading count, and domain strength across results.

Voici à quoi cela ressemble :

✓ Point de contrôle: A table of the first page results appears with metrics beside each URL.

Step 3: Find the Gap

Note the subtopic every competitor skipped.

Conseils et astuces de pro Frase

These habits helped me produce high quality content faster than the default workflow.

Raccourcis clavier

Fonctionnalités cachées que la plupart des gens ignorent

• URL import: Paste a live URL to pull existing content into the editor for a rewrite.
• Internal link suggestions: Frase surfaces related pages on your own site while you draft.
• Content discovery via Search Console: Sort by decay to find topic ideas hiding in old posts.

Erreurs courantes à éviter

Mistake #1: Chasing a perfect topic score

Mistake #2: Publishing the first AI draft

Mistake #3: Ignoring search intent

Dépannage de Frase

Problem: The topic score will not move

Cause: Your draft sits in a different format than the ranking pages.

Réparer: Rebuild the outline from top ranking pages, then rewrite the intro to match search intent.

Problem: Embedded videos ask you to continue to YouTube

Cause: Google shows a consent panel before third-party video plays.

Réparer: The panel explains that Google and its partners use cookies and data to deliver and maintain Google services, track outages and protect against spam fraud and abuse, and measure audience engagement and site statistics to understand how our services are used.

Depending on your settings, the same panel can show personalized content and ads including video recommendations a customized YouTube homepage and tailored ads based on past activity.

Ad serving is based on general location, and location ad serving stays approximate unless you allow more.

Google may also show personalized ads depending on your choices, keep content age appropriate if relevant, and improve the quality of those services.

The footer links to more options, including details about managing your privacy settings, so visit g.co privacytools if you want to change what you see when you search for on YouTube.

Accept or reject, click Continue to YouTube, and the clip plays inside the article.

Problem: Search Console data never loads

Cause: The wrong property type was authorized during setup.

Réparer: Disconnect, then reconnect using the domain property that actually holds your search queries.

📌 Note: Si aucune de ces solutions ne résout votre problème, contactez le support Frase.

Qu'est-ce que Frase ?

Frase is an AI powered content tool that pairs keyword research with a writing editor.

Think of it like a research assistant sitting next to your word processor.

Regardez ce bref aperçu :

Il comprend les fonctionnalités clés suivantes :

• Outils d'IA : AI assisted writing that drafts, rewrites, and summarizes without leaving the editor
• Analyse SEO : A dual scoring system that tracks SEO Score and GEO Score side by side
• Modèles : Custom templates that turn repeat jobs into one-click starting points
• Générateur de titres de blog : Headline batches built from a single target keyword
• Paragraph Generator: Short passages that get you past the blank page fast
• Optimisation du contenu : Real time feedback on term coverage, depth, and readability
• Créateur de plan : Heading structures pulled straight from top ranking pages
• Recherche de questions : People Also Ask style questions grouped by theme
• Analyseur SERP : SERP analysis that exposes word counts, headings, and content gaps

The dual approach matters in 2026, because search engine optimization now sits beside Generative Engine Optimization.

Frase tracks citations from ChatGPT and Perplexité while you hold your Google search rankings.

Most users see their first AI citations within two to four weeks of reworking a page.

Teams use it to create content that survives both a Google update and an AI summary.

The scoring keeps you honest about engaging content instead of thin filler.

For the full breakdown, read our Critique de Frase.

Tarification Frase

Voici le prix de Frase en 2026 :

Essai gratuit : Yes — a short trial runs before your first billing date.

Garantie de remboursement : No fixed refund window, but you can cancel from billing at any time.

Starter works as the basic plan for one écrivain testing the workflow.

💰 Meilleur rapport qualité-prix : Professional — it lifts document limits enough for a real publishing schedule.

Frase vs Alternatives

So how does Frase compare against the rest of the market?

Sélection rapide :

• Meilleur résultat global : Frase — research, briefs, and drafting sit in one tab.
• Meilleur budget : Neuronwriter — similar scoring at a fraction of the price.
• Idéal pour les débutants : Dashword — the shortest learning curve of the group.
• Idéal pour les agences : MarketMuse — plans topical authority across a whole site.

🎯 Alternatives aux phrases

Looking for Frase alternatives? Here are the options worth testing:

• 🚀 Surfeur : Deeper on-page grading and a NLP term list that many agencies still prefer for SEO optimization work.
• 💰 Neuronwriter : The cheapest serious option here. Strong term scoring for anyone who mainly wants optimized content on a budget.
• 🏢 MarketMuse : Built for large sites. It maps topical authority across hundreds of pages instead of one blog post.
• 🧠 Écailles : Bundles keyword research, AI writing, and a cruise mode that drafts a full article in one pass.
• 📊 Classement SE : A full SEO suite with rank tracking and audits attached to its content editor.
• 🔧 Page Optimizer Pro : Very technical on-page scoring. Best for people who enjoy tuning every variable themselves.
• 👶 Dashword : Simple, quick, and cheap. A good first step for solo writers new to seo content tools.
• ⚡ Surclassement : Heavy automation for content strategy, with fact checking and internal link suggestions built in.
• 🎯 WriterZen : Strong keyword clustering and a lifetime deal history that appeals to one-time buyers.
• 💼 Harmonie du contenu : Brief-first workflow for agencies that hand documents to freelance writers.
• 🎨 Rytr : Cheap general AI writing for short copy. Light on SERP data, heavy on speed.
• ⭐ GetGenie : A WordPress plugin, so drafting and publishing happen inside your own dashboard.
• 🌟 Rankwell : Newer entrant focused on long-form drafts with research baked into the content creation process.

Pour la liste complète, consultez notre Alternatives à Frase guide.

⚔️ Comparaison de phrases

Here’s how Frase stacks up head to head:

• Frase contre Surfer : Surfer grades on-page detail harder. Frase wins on research speed and question data in one place.
• Frase vs Neuronwriter: Neuronwriter costs less per month. Frase gives cleaner briefs and better AI tools for drafting.
• Frase contre MarketMuse : MarketMuse plans whole site strategy. Frase is faster and far cheaper for single article work.
• Frase contre Scalenut : Scalenut drafts longer pieces automatically. Frase gives tighter control over structure and search intent.
• Classement Frase vs SE : SE Ranking bundles rank tracking. Frase focuses purely on content writing and beats it on briefs.
• Frase contre Page Optimizer Pro : Page Optimizer Pro suits technical SEOs. Frase suits writers who want plain guidance.
• Frase vs Dashword : Dashword is simpler and cheaper. Frase adds SERP analysis, questions, and AI drafting.
• Frase contre le surclassement : Outranking automates more of the workflow. Frase stays more editable when you want manual control.
• Frase contre WriterZen : WriterZen leads on keyword clustering. Frase leads on real time suggestions inside the draft.
• Harmonie entre la phrase et le contenu : Content Harmony builds richer briefs for teams. Frase is quicker for one writer working alone.
• Frase contre Rytr : Rytr is cheaper for short copy. Frase is the better pick for search engine optimization work.
• Frase contre GetGenie : GetGenie lives in WordPress. Frase works across different platforms and exports anywhere.
• Frase contre Rankwell : Rankwell pushes long drafts. Frase gives stronger competitor data before you commit to an angle.

Commencez à utiliser Frase dès maintenant

You now know how to use Frase across every major feature:

• ✅ Outils d'IA
• ✅ Analyse SEO
• ✅ Modèles
• ✅ Générateur de titres de blog
• ✅ Générateur de paragraphes
• ✅ Optimisation du contenu
• ✅ Créateur de contours
• ✅ Recherche de questions
• ✅ Analyseur SERP

Étape suivante : Pick one feature and try it today.

Most people start with the SERP Analyzer, then move into the content editor.

Draft there, paste into Google Docs for review, and publish.

It takes less than five minutes to see whether the workflow fits you.

Foire aux questions

Que signifie “frase” ?

Frase is a common misspelling of phrase, meaning a small group of words. The software borrowed the name for its AI writing and seo content tools.

Qu'est-ce que le SEO de frase ?

Frase SEO means using its SERP analysis and content optimization scores to match search intent, close content gaps, and lift search rankings for a target keyword.

Qu’est-ce que la règle des 80/20 en matière de référencement (SEO) ?

Roughly twenty percent of pages drive eighty percent of traffic. Update those pages first, then spend what is left on new content creation.

Comment utiliser l'IA pour réécrire un texte ?

Paste existing content into the Frase content editor, highlight a section, then choose Rewrite. Edit the output so it keeps your own brand voice.

ChatGPT peut-il rédiger des articles SEO ?

It can draft one, but it skips live SERP data. Frase adds top ranking pages, relevant keywords, and real time suggestions that ChatGPT alone misses.