Inicio rápido
Esta guía abarca todas las funciones de Frase:
- Empezando — Create your Frase account and set up the workspace
- Cómo utilizar las herramientas de IA — AI assisted writing that drafts, rewrites, and summarizes without leaving the editor
- Cómo usar las analíticas SEO — A dual scoring system that tracks SEO Score and GEO Score side by side
- Cómo usar las plantillas — Custom templates that turn repeat jobs into one-click starting points
- Cómo usar el generador de títulos de blog — Headline batches built from a single target keyword
- Cómo usar el generador de párrafos — Short passages that get you past the blank page fast
- Cómo utilizar la optimización de contenido — Real time feedback on term coverage, depth, and readability
- Cómo usar el Generador de esquemas — Heading structures pulled straight from top ranking pages
- Cómo usar el buscador de preguntas — People Also Ask style questions grouped by theme
- Cómo usar el analizador SERP — SERP analysis that exposes word counts, headings, and content gaps
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
I’ve used Frase for eight months across client blogs and my own site.
Every step below comes from real hands-on work, not vendor screenshots.
Frase is one of the better known seo content tools on the market.
But most people only ever touch the editor and ignore the research side.
This guide on how to use Frase covers every major feature, step by step.
You will finish knowing how to research, draft, and publish seo optimized content.
Tutorial de Frase
This Frase tutorial walks through the whole content creation process, from investigación de palabras clave to a published blog post.
Frase
Stop guessing what page one wants. Frase reads the top ranking pages for your target keyword, builds the outline, and grades your draft while you type. Research and content writing sit in one tab.
Introducción a Frase
Before any feature makes sense, finish this one-time setup.
Tarda unos tres minutos.
Here’s what my own workspace looked like after setup:
Ahora vamos a repasar cada paso.
Paso 1: Crea tu cuenta
Go to the Frase website and click Start Free Trial.
Enter your email and set a password to open your Frase account.
✓ Control: A confirmation email lands in your bandeja de entrada within a minute.
Step 2: Open Your First Document
Frase runs in the browser, so there is nothing to install.
Click New Document, then enter the query you want to rank for.
Here’s what the workspace gives you:
✓ Control: You should see the research panel beside a blank editor.
Step 3: Connect Search Console
Link Google Search Console so Frase helps you spot decaying pages later.
Skip this only if the site is brand new.
✅ Hecho: Estás listo para usar cualquiera de las funciones a continuación.
Cómo usar las herramientas de IA de Frase
Herramientas de IA lets you draft, rewrite, and summarize with AI assisted writing inside one workspace.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abra el panel de herramientas de IA.
Open any document and click the AI Tools icon in the sidebar.
You get rewrite, summarize, and expand commands in one list.
Step 2: Highlight the Text You Want Changed
Select a sentence, then pick the action you need.
Así es como se ve:
✓ Control: The rewritten passage appears directly under your selection.
Paso 3: Editar la salida
Trim the draft so it matches your brand voz before saving.
✅ Resultado: You have an AI powered draft that still sounds like you.
💡 Consejo profesional: Feed the panel two example sentences first. The output copies your rhythm far more closely.
Cómo usar Frase SEO Analytics
Análisis SEO lets you track SEO Score and GEO Score so you can watch search rankings and AI visibility together.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Conectar Google Search Console
Open Analytics and authorize your Search Console property.
Frase then pulls impressions and clicks for every tracked URL.
Step 2: Review the Two Scores
Check the SEO Score for search engines and the GEO Score for AI answers.
Así es como se ve:
✓ Control: Both scores show a number between zero and one hundred.
Step 3: Sort by Decay
Filter for pages losing traffic and queue them for a rewrite.
✅ Resultado: You can see which pages need work and which already win.
💡 Consejo profesional: Inclusion Rate matters now. Track how often AI engines cite you next to your click data.
Cómo usar las plantillas Frase
Plantillas lets you save repeatable content writing jobs as custom templates you can reuse.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abra la Biblioteca de plantillas
Click Templates from the left menu to see the built-in set.
Step 2: Save Your Own Prompt
Write the prompt once, then hit Save as Template.
Así es como se ve:
✓ Control: Your template appears at the top of the library.
Step 3: Reuse It on the Next Brief
Pick the saved template whenever you start a new document.
✅ Resultado: Repeat jobs now take seconds instead of a fresh setup each time.
💡 Consejo profesional: Name templates by output type, not by client. You will reuse them across more accounts that way.
Cómo usar el generador de títulos de blog Frase
Título del blog Generador lets you turn one target keyword into a batch of blog post headline options.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Introduzca su palabra clave objetivo
Type the phrase you want to rank for into the input box.
Step 2: Generate the List
Click Generate and read through the headline options.
Así es como se ve:
✓ Control: You should see several title variations in the results panel.
Step 3: Pick and Sharpen
Choose one, then add a number or a year for clarity.
✅ Resultado: You have a working blog post headline instead of a blank line.
💡 Consejo profesional: Run the tool twice with different angles. Informational and commercial phrasing pull different search queries.
Cómo usar el generador de párrafos Frase
Generador de párrafos lets you beat the blank page with short AI powered passages you can edit down.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Give It a Heading
Paste the section heading you are stuck on.
Step 2: Add Context
Add one line about your target audience so the tone lands.
Así es como se ve:
✓ Control: A short draft paragraph fills the space under your heading.
Step 3: Cut and Rewrite
Keep the useful sentences and delete the padding.
✅ Resultado: The blank page problem is gone and you have something to edit.
💡 Consejo profesional: Ask for three sentences, not ten. Short output is faster to fix than long output.
Cómo utilizar la optimización de contenido de Frase
Optimización de contenido lets you get real time feedback on term coverage, depth, and readability as you type.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open the Scoring Panel
Click the content optimization panel while your draft sits open in the editor.
Step 2: Work Through the Term List
Add missing relevant keywords where they actually fit the sentence.
Así es como se ve:
✓ Control: The topic score updates as you add each term.
Step 3: Recheck the Topic Score
Refresh the panel and confirm your score moved up.
✅ Resultado: Your draft now covers what the top pages cover.
💡 Consejo profesional: Keyword optimization only works when the term fits the sentence. Force nothing.
Cómo usar Frase Outline Builder
Describir Constructor lets you build a heading structure from top ranking pages before you write a word.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Load the SERP Results
Enter your query and let Frase pull the competing pages.
Paso 2: Arrastra los encabezados a tu esquema.
Pick the headings that repeat across several results.
Así es como se ve:
✓ Control: Your outline panel shows an ordered list of H2 and H3 headings.
Step 3: Add Your Own Angle
Insert one section nobody else covers.
✅ Resultado: You have a brief that maps the page before writing starts.
💡 Consejo profesional: Put a direct answer right after each main heading. AI search engines quote those lines often.
Cómo usar Frase Question Finder
Buscador de preguntas lets you pull People Also Ask style search queries that match real search intent.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open the Questions Tab
Click Questions inside your document research panel.
Step 2: Filter by Source
Switch between Google, Reddit, and Quora to widen the pool.
Así es como se ve:
✓ Control: A grouped list of real user questions loads in the panel.
Step 3: Turn Questions Into Headings
Move the best ones straight into your outline.
✅ Resultado: Your headings now answer questions people actually type.
💡 Consejo profesional: Questions with five or more words usually convert better. They carry clearer buying intent.
Cómo usar Frase SERP Analyzer
Analizador de SERP lets you run SERP analysis across the first page to spot content gaps fast.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Search Your Query
Type the query and choose your country before running the scan.
Step 2: Compare the Metrics
Look at word count, heading count, and domain strength across results.
Así es como se ve:
✓ Control: A table of the first page results appears with metrics beside each URL.
Step 3: Find the Gap
Note the subtopic every competitor skipped.
✅ Resultado: You hold valuable insights about what page one covers and what it misses.
💡 Consejo profesional: Sort by word count, not by rank. The shortest ranking page shows the real minimum.
Consejos y atajos de Frase Pro
These habits helped me produce high quality content faster than the default workflow.
Atajos de teclado
| Acción | Atajo |
|---|---|
| Texto seleccionado en negrita | Ctrl / Cmd + B |
| Insert a heading | ## then space |
| Undo an AI edit | Ctrl / Cmd + Z |
| Open search inside a document | Ctrl / Cmd + F |
Características ocultas que la mayoría de la gente pasa por alto
- URL import: Paste a live URL to pull existing content into the editor for a rewrite.
- Internal link suggestions: Frase surfaces related pages on your own site while you draft.
- Content discovery via Search Console: Sort by decay to find topic ideas hiding in old posts.
Frase: Errores comunes que se deben evitar
Mistake #1: Chasing a perfect topic score
❌ Incorrecto: Stuffing every suggested term in until the sentences read like a keyword list.
✅ Derecha: Match the average score of page one, then stop. Readers matter more than the meter.
Mistake #2: Publishing the first AI draft
❌ Incorrecto: Copying raw output straight into WordPress without a single edit.
✅ Derecha: Treat AI writing as a rough draft. Add your own examples and your brand voice.
Mistake #3: Ignoring search intent
❌ Incorrecto: Writing a sales page when the whole first page shows tutorials.
✅ Derecha: Read the SERP first. Match the format that already ranks, then improve it.
Solución de problemas de Frase
Problem: The topic score will not move
Causa: Your draft sits in a different format than the ranking pages.
Arreglar: Rebuild the outline from top ranking pages, then rewrite the intro to match search intent.
Problem: Embedded videos ask you to continue to YouTube
Causa: Google shows a consent panel before third-party video plays.
Arreglar: The panel explains that Google and its partners use cookies and data to deliver and maintain Google services, track outages and protect against spam fraud and abuse, and measure audience engagement and site statistics to understand how our services are used.
Depending on your settings, the same panel can show personalized content and ads including video recommendations a customized YouTube homepage and tailored ads based on past activity.
Ad serving is based on general location, and location ad serving stays approximate unless you allow more.
Google may also show personalized ads depending on your choices, keep content age appropriate if relevant, and improve the quality of those services.
The footer links to more options, including details about managing your privacy settings, so visit g.co privacytools if you want to change what you see when you search for on YouTube.
Accept or reject, click Continue to YouTube, and the clip plays inside the article.
Problem: Search Console data never loads
Causa: The wrong property type was authorized during setup.
Arreglar: Disconnect, then reconnect using the domain property that actually holds your search queries.
📌 Nota: Si ninguna de estas soluciones resuelve su problema, póngase en contacto con el soporte técnico de Frase.
¿Qué es Frase?
Frase is an AI powered content tool that pairs keyword research with a writing editor.
Think of it like a research assistant sitting next to your word processor.
Mira este breve resumen:
Incluye estas características clave:
- Herramientas de IA: AI assisted writing that drafts, rewrites, and summarizes without leaving the editor
- Análisis SEO: A dual scoring system that tracks SEO Score and GEO Score side by side
- Plantillas: Custom templates that turn repeat jobs into one-click starting points
- Generador de títulos para blogs: Headline batches built from a single target keyword
- Paragraph Generator: Short passages that get you past the blank page fast
- Optimización de contenido: Real time feedback on term coverage, depth, and readability
- Generador de esquemas: Heading structures pulled straight from top ranking pages
- Buscador de preguntas: People Also Ask style questions grouped by theme
- Analizador SERP: SERP analysis that exposes word counts, headings, and content gaps
The dual approach matters in 2026, because search engine optimization now sits beside Generative Engine Optimization.
Frase tracks citations from ChatGPT and Perplejidad while you hold your Google search rankings.
Most users see their first AI citations within two to four weeks of reworking a page.
Teams use it to create content that survives both a Google update and an AI summary.
The scoring keeps you honest about engaging content instead of thin filler.
For the full breakdown, read our Reseña de Frase.
Precios de Frase
Esto es lo que cuesta Frase en 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Motor de arranque | $49/mes | Solo bloggers writing a few posts a month |
| Profesional | $129/mes | Trabajadores autónomos and small teams publishing weekly |
| Escala | $299/mes | Agencies running content for several clients |
Prueba gratuita: Yes — a short trial runs before your first billing date.
Garantía de devolución de dinero: No fixed refund window, but you can cancel from billing at any time.
Starter works as the basic plan for one escritor testing the workflow.
💰 Mejor relación calidad-precio: Professional — it lifts document limits enough for a real publishing schedule.
Frase vs. Alternativas
So how does Frase compare against the rest of the market?
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Frase | Briefs plus drafting | $49/mes | ⭐ 4.3 |
| Tablista | On-page grading | $99/mes | ⭐ 4.5 |
| Neuronwriter | Budget scoring | $23/mes | ⭐ 4.4 |
| MarketMuse | Site-wide planning | $149/mes | ⭐ 4.2 |
| Nuez de escama | Long-form drafting | $39/mes | ⭐ 4.4 |
| Clasificación SE | Suite completa de SEO | $65/mes | ⭐ 4.5 |
| Superación en el ranking | Flujo de trabajo automatización | $59/mes | ⭐ 4.1 |
| Rytr | Cheap short copy | $9/mes | ⭐ 4.3 |
Selecciones rápidas:
- Mejor en general: Frase — research, briefs, and drafting sit in one tab.
- Mejor presupuesto: Neuronwriter — similar scoring at a fraction of the price.
- Ideal para principiantes: Dashword — the shortest learning curve of the group.
- Ideal para agencias: MarketMuse — plans topical authority across a whole site.
🎯 Alternativas de Frase
Looking for Frase alternatives? Here are the options worth testing:
- 🚀 Tablista: Deeper on-page grading and a NLP term list that many agencies still prefer for SEO optimization work.
- 💰 Neuronwriter: The cheapest serious option here. Strong term scoring for anyone who mainly wants optimized content on a budget.
- 🏢 MarketMuse: Built for large sites. It maps topical authority across hundreds of pages instead of one blog post.
- 🧠 Nuez de escama: Bundles keyword research, AI writing, and a cruise mode that drafts a full article in one pass.
- 📊 Clasificación SE: A full SEO suite with rank tracking and audits attached to its content editor.
- 🔧 Optimizador de páginas Pro: Very technical on-page scoring. Best for people who enjoy tuning every variable themselves.
- 👶 Guión: Simple, quick, and cheap. A good first step for solo writers new to seo content tools.
- ⚡ Superación: Heavy automatización for content strategy, with fact checking and internal link suggestions built in.
- 🎯 EscritorZen: Strong keyword clustering and a lifetime deal history that appeals to one-time buyers.
- 💼 Armonía de contenido: Brief-first workflow for agencies that hand documents to freelance writers.
- 🎨 Rytr: Cheap general AI writing for short copy. Light on SERP data, heavy on speed.
- ⭐ GetGenie: A WordPress plugin, so drafting and publishing happen inside your own dashboard.
- 🌟 Rankwell: Newer entrant focused on long-form drafts with research baked into the content creation process.
Para ver la lista completa, consulte nuestra Alternativas de frases guía.
⚔️ Frase Comparado
Here’s how Frase stacks up head to head:
- Frase contra Surfista: Surfer grades on-page detail harder. Frase wins on research speed and question data in one place.
- Frase vs Neuronwriter: Neuronwriter costs less per month. Frase gives cleaner briefs and better AI tools for drafting.
- Frase vs MarketMuse: MarketMuse plans whole site strategy. Frase is faster and far cheaper for single article work.
- Frase contra Scalenut: Scalenut drafts longer pieces automatically. Frase gives tighter control over structure and search intent.
- Clasificación Frase vs SE: SE Ranking bundles rank tracking. Frase focuses purely on content writing and beats it on briefs.
- Frase vs Page Optimizer Pro: Page Optimizer Pro suits technical SEOs. Frase suits writers who want plain guidance.
- Frase vs. Guion: Dashword is simpler and cheaper. Frase adds SERP analysis, questions, and AI drafting.
- Frase vs. Superación del ranking: Outranking automates more of the workflow. Frase stays more editable when you want manual control.
- Frase vs WriterZen: WriterZen leads on keyword clustering. Frase leads on real time suggestions inside the draft.
- Armonía entre frase y contenido: Content Harmony builds richer briefs for teams. Frase is quicker for one writer working alone.
- Frase contra Rytr: Rytr is cheaper for short copy. Frase is the better pick for search engine optimization work.
- Frase vs GetGenie: GetGenie lives in WordPress. Frase works across different platforms and exports anywhere.
- Frase contra Rankwell: Rankwell pushes long drafts. Frase gives stronger competitor data before you commit to an angle.
Empiece a usar Frase ahora
You now know how to use Frase across every major feature:
- ✅ Herramientas de IA
- ✅ Análisis SEO
- ✅ Plantillas
- ✅ Generador de títulos para blogs
- ✅ Generador de párrafos
- ✅ Optimización de contenido
- ✅ Creador de esquemas
- ✅ Buscador de preguntas
- ✅ Analizador de SERP
Siguiente paso: Pick one feature and try it today.
Most people start with the SERP Analyzer, then move into the content editor.
Draft there, paste into Google Docs for review, and publish.
It takes less than five minutes to see whether the workflow fits you.
Preguntas frecuentes
¿Qué significa "frase"?
Frase is a common misspelling of phrase, meaning a small group of words. The software borrowed the name for its AI writing and seo content tools.
¿Qué es el SEO de frases?
Frase SEO means using its SERP analysis and content optimization scores to match search intent, close content gaps, and lift search rankings for a target keyword.
¿Qué es la regla 80/20 para el SEO?
Roughly twenty percent of pages drive eighty percent of traffic. Update those pages first, then spend what is left on new content creation.
¿Cómo utilizar la IA para reescribir algo?
Paste existing content into the Frase content editor, highlight a section, then choose Rewrite. Edit the output so it keeps your own brand voice.
¿Puede ChatGPT escribir artículos SEO?
It can draft one, but it skips live SERP data. Frase adds top ranking pages, relevant keywords, and real time suggestions that ChatGPT alone misses.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 