⚡ Veredito rápido:
- Preços: Freshsales starts at $9/user/month. Copper CRM pricing also starts at $9/seat/month, but climbs to $99.
- Ideal para: Freshsales for sales teams that want AI scoring and built-in calling. Copper for teams living inside Gmail and Google Calendar.
- Principal diferença: Freddy AI scores leads and predicts deal risk. Copper has no AI layer, but its Google Workspace integration is deeper.
- Nossa escolha: Freshsales CRM for most businesses. It rates 4.0 against Copper’s 3.5 and does more at every price point.
Copper CRM was built for one thing: Google Workspace.
Freshsales CRM was built for sales teams of any stack.
That single split explains almost every difference between them.
One lives in your Gmail inbox. The other runs its own platform.
Here is how the two compare on price, features, and daily use.
Visão geral
This Freshsales vs Copper CRM comparison covers pricing, core features, and ease of use.
Nosso escritor spent hands-on time with Copper CRM directly.
Notes on Freshsales come from published specs, documentation, and G2 reviews.
We also flag where public pricing pages disagree with our dados.
By the end you will know which sales CRM fits your negócios.
O que é o Freshsales CRM?
Freshsales CRM is an AI-powered customer relationship management platform for sales teams.
Foi lançado em 2016 como o segundo produto principal da Freshworks.
The tool centralizes customer data and shows every touchpoint on one timeline.
Freddy AI scores leads, flags deal risk, and suggests the next best action.
Phone, email, chat, and SMS all sit in one unified inbox.
Freshworks says over 67,000 customers worldwide use its products.
🏆 Vencedor: Freshsales CRM
Freddy AI scores every new lead as it lands. A 21-day free trial covers all tiers, with no credit card required.
Preços do Freshsales CRM
Three paid tiers cover solo sellers up to larger sales teams.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 9 por usuário por mês | Pequena empresa equipes iniciantes |
| Pró | US$ 39 por usuário por mês | Equipes em crescimento que precisam automação |
| Empresa | US$ 59 por usuário por mês | Larger teams needing advanced capabilities |
Pricing verified September 2026.
Teste grátis: 21 days across every tier, with no credit card required to create a new account.
Garantia de reembolso: Freshworks does not publish a blanket refund window. Annual billing is handled case by case through support.
📌 Observação: Freshsales pricing has dropped 2 to 3 times over the years. That is a large part of why it reads as excellent value for small and medium sized businesses today.
⚠️ Pricing conflict: Some public sources list an entry plan at $11/user/month, an Enterprise tier at $71/user/month, and a free plan for up to 3 users. Our verified figures are $9, $39, and $59 with no free tier, so we use those in every table here. Confirm the live page before you buy.
Principais benefícios do CRM Freshsales
Here is what makes this CRM software worth a look:
- Freddy AI scoring: Ranks each new lead on behavior and profile. It also predicts deal risk and recommends the next move to close.
- Visão do cliente em 360 graus: Every call, email, and reunião sits on one timeline. Sales reps stop digging through inboxes for context.
- Kanban pipelines: Visual boards track deal progress and expose bottlenecks fast. You can create pipelines for different products or regions.
- Omnichannel messaging: Email, phone, WhatsApp Business, Facebook Messenger, and LINE run from one screen. Replies stay attached to the contact record.
- Freshworks suite fit: Freshdesk and Freshmarketer connect natively. Teams already on other Freshworks products get marketing and support in the same account.
- Reports that answer questions: Around a dozen predefined sales reports ship ready to use, and all of them are customizable for forecasting.
- Mobile app with offline access: O iOS and Android app logs calls and works without a connection. Field sales reps can update records anywhere.
O que nossa equipe observou
Note: We have not had extended hands-on time with Freshsales CRM yet. The notes above come from published documentation, the Freshworks pricing page, and public G2 and Capterra reviews. On those platforms it holds an average score of 4.5 out of 5.
Vantagens e Desvantagens do Freshsales CRM
✅ Prós
- A IA Freddy avalia leads, prevê riscos em negociações e sugere as melhores ações subsequentes.
- Built-in phone, email, chat, and SMS in a single unified inbox
- Teste grátis por 21 dias em todos os planos, sem necessidade de cartão de crédito.
- Excellent value for small and medium sized businesses at $9/user/month
- Suporte 24 horas por dia, 5 dias por semana, por telefone, chat e e-mail, em todos os planos.
❌ Contras
- Navigation feels cluttered and pages can be slow to respond
- Cerca de 385 integrações é menos do que o HubSpot ou Salesforce oferecer
- Native connectors with third-party tools are thin outside the Freshworks suite
O que é o Copper CRM?
Copper CRM is a sales CRM built specifically for Google Workspace.
Foi lançado em 2012 como uma extensão do Gmail que eliminou a entrada manual de dados.
A Chrome extension puts the CRM inside your Gmail inbox.
You can create leads, companies, and tasks directly from Gmail or Google Calendar.
Records fill themselves from email, so reps type less.
A Copper afirma ter mais de 30.000 clientes de CRM em todo o mundo, incluindo o próprio Google.
The walkthrough below shows how the tool behaves day to day.
CRM de cobre
The only CRM made for Google Workspace. Manage clients and deals without leaving Gmail. A 14-day free trial is available.
Preços do CRM em cobre
Four tiers run from a contacts-only entry plan to a full business tier.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 9 por assento por mês | Organizar apenas contatos |
| Básico | US$ 23 por assento por mês | Equipes pequenas gerenciando até 2.500 contatos. |
| Profissional | US$ 59 por assento por mês | Equipes que importam até 15.000 contatos |
| Negócios | US$ 99 por assento por mês | Email sequence and website tracking needs |
Pricing verified September 2026.
Teste grátis: 14 days for new users, no purchase needed to test the platform.
Garantia de reembolso: No published refund window. Copper points buyers to the trial instead.
📌 Observação: The Starter plan has limited features and no pipeline. It organizes contacts and nothing more, so most teams start on Basic.
⚠️ Pricing conflict: The figures above are annual rates. Public sources list higher numbers when paid monthly: $29 for Basic, $69 for Professional, and $134 for Business. We keep our verified annual figures in every table, but budget for the monthly premium if you skip the yearly commitment.
Principais benefícios do CRM em cobre
Here is where this CRM earns its keep:
- Integração com o Google Workspace: Emails, meetings, and contact data sync on their own. Nothing else on the market matches Copper’s integration with Google products.
- Zero manual data entry: Records populate from Gmail automatically. New contacts appear without anyone typing them in.
- Familiar interface: The layout borrows from Google Docs and Google Sheets. Onboarding is quick for anyone who already uses Google Drive daily.
- Custom sales reporting: Build your own reports from Copper data rather than settling for fixed templates.
- Rastreamento e modelos de e-mail: See who opened a message and what they clicked. Email templates keep replies consistent across the sales team.
- API amigável: Developers rate the API easier to build against than HubSpot’s, which helps when you connect other tools.
- Segurança basics covered: Data encryption, two-factor authentication, and compliance with Google’s security standards.
O que nossa equipe observou
Our writer created a new account and ran Copper CRM inside a working Gmail inbox for several days. Here is what stood out from that time:
Vantagens e Desvantagens do Copper CRM
✅ Prós
- Google Workspace integration runs deeper here than in Freshsales or HubSpot
- Interface feels familiar to anyone who works in Google products
- Automatic syncing removes most manual data entry from the sales process
- Transparent pricing with no hidden customization or developer costs
❌ Contras
- Cannot be used natively by companies on Microsoft 365
- Contact management has glitched for some users, with contact information disappearing
- Marketing tools run on an external tool, Outfunnel, and feel clunky
- Costs climb steeply per tier and lack the scale larger enterprises need
Comparação de recursos
Both tools handle contacts, deals, and email. The gap shows up in how far each one goes past the basics.
| Recurso | Freshsales CRM | CRM de cobre |
|---|---|---|
| Preço inicial | US$ 9 por usuário por mês | US$ 9 por assento por mês |
| Teste grátis | ✅ 21 dias | ✅ 14 dias |
| Pontuação de leads por IA | ✅ IA do Freddy | ❌ |
| Integração com o Google Workspace | ✅ Básico | ✅ Profundo |
| Suporte do Microsoft 365 | ✅ | ❌ |
| Built-in Phone and SMS | ✅ | ❌ |
| Automação de fluxo de trabalho | ✅ | ✅ Professional plan and up |
| Rastreamento de sites | ✅ | ✅ Somente para o plano Business |
| Integrações | Around 385 | Limited, Google-first |
| Ideal para | Sales teams on any stack | Small business teams on Gmail |
1. Lead Scoring and Prioritization
Freshsales CRM: Freddy AI ranks every new lead on behavior and profile data. It flags which deals are slipping and names the next best action. Documentation credits this scoring with better conversion rates.
CRM em cobre: Lead scoring exists, but it runs on rules you define rather than AI. You easily track a new lead from first email to closed deal, though nothing ranks them for you.
2. Contact Management and Manual Data Entry
Freshsales CRM: Contact records pull in a full history of every touchpoint. That 360-degree view keeps customer data in one place, but you still enter more by hand than Copper users do.
CRM em cobre: Contact management is the headline feature. Records build themselves from Gmail. G2 reviews do flag glitches here, including contact information that vanishes.
⚠️ Aviso: Export your contacts monthly on either platform. Reported data loss in Copper makes a backup habit worth the five minutes.
3. Email Tracking and Email Templates
Freshsales CRM: Sends personalized bulk emails and monitors activity on each one. Tracking sits beside phone and chat in the same inbox, so nothing lives in a separate window.
CRM em cobre: Tracks opens and clicks from inside Gmail. Email templates cut repeat typing for the whole sales team.
4. Sales Sequences and Automated Emails
Freshsales CRM: Sequences fire follow-ups on a schedule and stop when someone replies. Bulk emails go out with merge fields intact.
CRM em cobre: Automated emails work one-off or as a full email sequence, but sequences are locked to the Business tier. Messages send from your own Gmail account, which means no unsubscribe link is attached.
5. Workflow Automation and Lead Capture
Freshsales CRM: Web forms push new contacts straight into the pipeline. Automation handles repetitive sales activities so reps spend the day selling.
CRM em cobre: Workflow automation removes repeat admin and lets you automate tasks across the sales process. It arrives on the Professional plan, not the cheaper tiers.
6. Assistência de IA
Freshsales CRM: Smart AI agents handle routine follow-up and data cleanup. The Freddy AI co-pilot drafts replies and summarizes deals.
The co-pilot sits one layer above the agents and answers plain questions about your pipeline.
CRM em cobre: No AI assistente ships with the platform. Automation here is rule-based, so you write the logic yourself.
7. Pipelines and Project Management
Freshsales CRM: Kanban boards make deal stages obvious at a glance. Bottlenecks surface without running a report.
CRM em cobre: You create pipelines for sales and run multiple pipelines for delivery work in parallel. Project management sits in the same view, which is unusual at this price.
The same board structure also tracks post-sale projects for clients.
8. Reporting and Website Tracking
Freshsales CRM: Around a dozen predefined sales reports ship ready to edit. AI insights sit on top for forecasting revenue and tracking team performance.
CRM em cobre: Custom reporting lets you build reports from scratch instead of editing presets. Website tracking is reserved for the top tier.
9. Integrations, Add Ons and Support
Freshsales CRM: The marketplace lists around 385 apps and add ons, covering Google, Microsoft 365, Slack, and Zoom. That is fewer than the largest platforms offer, and third-party connectors are thinner than links to other Freshworks products.
Support runs 24/5 by phone, chat, and email on every plan, and Freshdesk OMNI extends that to service teams.
CRM em cobre: Integration depth is narrow but perfect where it counts. Gmail and Google Calendar sync natively, and the API is friendly enough for custom work.
10. Preços e Custos
Both start at $9. They part ways fast after that.
| Nível | Freshsales CRM | CRM de cobre |
|---|---|---|
| Entrada | Crescimento — US$ 9/usuário/mês | Starter — $9/seat/month |
| Meio | Pro — US$ 39/usuário/mês | Basic — $23/seat/month |
| Superior | Empresarial — US$ 59/usuário/mês | Professional — $59/seat/month |
| Principal | ❌ None above Enterprise | Business — $99/seat/month |
Freshsales CRM: The $9 Growth plan includes a working pipeline, not just contacts. Its ceiling is $59, which buys the whole feature set. Reviewers call it excellent value for money for small and medium sized businesses.
CRM em cobre: The $9 Starter plan holds contacts and nothing else, so real use starts at $23. Reaching sequences and website tracking means $99. That makes it costly against other CRMs with similar functionality.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| AI that ranks leads | Freshsales CRM | Freddy AI scores and predicts |
| CRM inside Gmail | CRM de cobre | Built as a Gmail extension |
| Chamadas e SMS integrados | Freshsales CRM | One unified inbox |
| Microsoft 365 shop | Freshsales CRM | O cobre é exclusivo do Google. |
| Client project tracking | CRM de cobre | Pipelines double as projects |
| Lowest real cost | Freshsales CRM | Full pipeline at $9 |
💰 Seu orçamento
The $9 entry tiers are not equal. Freshsales gives you a working pipeline there, while Copper’s Starter plan only stores contacts.
🔌 Seu conjunto de tecnologias
If your company runs on Google Workspace (formerly G Suite), Copper wins outright. On Microsoft 365, it is not an option at all.
📞 Seu Processo de Vendas
Phone-heavy teams need the built-in dialer that only Freshsales offers. Email-only teams will not miss it.
🎓 Seu nível de experiência
Copper is easier on day one because it looks like Google. Freshsales asks more upfront and gives more back later.
🆓 Testes e demonstrações grátis
Freshsales gives 21 days with no card. Copper gives 14. Load real deals into both before you decide.
🛟 Opções de suporte
Freshsales covers phone, chat, and email 24/5 on every plan. Copper leans on documentation and email for pequenas empresas.
Guia de Troca
Already on one of them? Here is what changes.
🔄 Switching from Freshsales CRM to Copper CRM?
✅ O que você vai ganhar:
- CRM records that live inside your Gmail inbox
- Automatic syncing of email, meetings, and contact data
- Pipelines that double as client project boards
❌ O que você perderá:
- Freddy AI scoring and deal risk prediction
- Built-in phone, SMS, and WhatsApp Business channels
- Around 385 marketplace integrations
📋 Como mudar:
- Export contacts, leads, and deals from Freshsales as CSV
- Start the 14-day Copper trial with your Google Workspace login
- Import the CSV, then install the Chrome extension for Gmail
🔄 Switching from Copper CRM to Freshsales CRM?
✅ O que você vai ganhar:
- AI lead scoring and next-best-action prompts
- Phone, chat, and SMS without buying another tool
- Freedom from Google, including full Microsoft 365 support
❌ O que você perderá:
- The deepest Gmail and Google Calendar sync available
- Hands-off record creation from email threads
- Project boards attached to the same pipeline view
📋 Como mudar:
- Export people, companies, and opportunities from Copper
- Open the 21-day Freshsales trial, no credit card required
- Import the files, then connect Gmail and rebuild your pipeline stages
O que nossa avaliação não abordou
This comparison focused on small and mid-sized sales teams. We did not test bulk licensing, custom API builds, or migration for databases over 50,000 records. Freshsales notes come from documentation rather than extended hands-on use. Figures reflect September 2026 and both vendors change plans often.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Freshsales CRM |
| 🤖 Recursos de IA | Freshsales CRM |
| 📇 Gestão de Contatos | CRM de cobre |
| 🔌 Integrações | Freshsales CRM |
| 👶 Facilidade de uso | CRM de cobre |
| 📞 Communication Channels | Freshsales CRM |
| 📊 Reportagem | Freshsales CRM |
| 🏆 Vencedor Geral | Freshsales CRM |
🏆 VENCEDOR: FRESHASALES CRM
Freshsales CRM wins 5 of 7 categories.
Ideal para: AI-assisted selling, phone-led divulgação, mixed tech stacks, growing sales teams
These are not two versions of the same product. Freshsales is a full sales platform with AI baked in. Copper is a CRM layer for Google Workspace.
Copper is the better daily experience if your whole team lives in Gmail. Nothing else syncs Google data that cleanly, and the learning curve barely exists.
But it costs more for less once you pass the entry tier, and it locks you to one vendor. Freshsales does more at every price, which is why it takes the win.
Mais comparações do Freshsales CRM
Here is how it lands against other CRMs in the same bracket:
Freshsales vence em: Cheaper paid entry at $9, built-in telephony, AI scoring on lower tiers
A HubSpot vence em: Far larger app marketplace, stronger free tier, deeper marketing tools
Freshsales vence em: Cleaner unified inbox, longer 21-day trial, tighter link to other Freshworks products
A Zoho vence em: Broader module range, more customization depth, cheaper multi-product bundles
Freshsales vence em: Native AI assistant, phone and SMS included, 360-degree customer timeline
Pipedrive vitórias em: Faster interface, simpler setup, sharper focus on pipeline discipline
Freshsales vence em: Lower total cost, usable without a consultant, faster time to first deal
A Salesforce se destaca em: Scale for large enterprises, partner network, depth of custom development
Mais comparações do Copper CRM
And how Copper stacks up elsewhere:
Copper vence em: Native Gmail workflow, friendlier API to build against, no hidden setup costs
A HubSpot vence em: Free starting tier, built-in marketing automation, works on any email host
CRM de cobre vs CRM de segunda-feira
Copper vence em: Automatic Google data capture, less setup work, purpose-built for sales
Vitórias de segunda-feira em: Flexible board customization, wider team use beyond sales, stronger reporting views
Copper vence em: Cleaner Gmail sidebar, faster onboarding, tidier contact records
O Insightly vence em: Stronger project management, Microsoft support, more reporting controls
CRM de cobre vs CRM de cápsula
Copper vence em: Deeper Google Workspace integration, richer automation, better email tracking
Capsule vence em: Lower cost per seat, simpler tier structure, lighter feel for tiny teams
Perguntas frequentes
O FreshSales é um CRM?
Yes. It is a cloud-based customer relationship management platform from Freshworks, built for sales teams that need pipelines, contact records, and AI scoring in one place.
Qual é o número máximo de usuários permitido no plano gratuito do FreshSales?
Public sources cite a free tier for up to 3 users. Our verified data shows paid tiers only, starting at $9. Check the live page before signing up.
Para que serve o Copper CRM?
Managing contacts, deals, and client projects from inside Gmail. It suits small businesses that run on Google Workspace and want records built without typing.
O Copper CRM funciona com o Outlook?
Not natively. The platform is built around Google, so Microsoft 365 teams cannot use it the way Gmail users do. Freshsales is the safer pick there.
Which CRM should most businesses pick here?
Freshsales CRM, rated 4.0 against 3.5. It costs less for real functionality and adds AI. Choose Copper only if your team never leaves Gmail.
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