⚡ Veredito rápido:
- Preços: Freshsales starts at $9/user/month vs Copper CRM at $9/seat/month, but Copper’s Starter plan lacks pipeline features.
- Ideal para: Freshsales for small to medium-sized businesses needing AI-powered sales CRM. Copper CRM for teams glued to Gmail and Google Workspace.
- Principal diferença: Freshsales offers Freddy AI, built-in phone, and 385+ integrations. Copper CRM is built around Google Workspace integration with a Chrome extension that lives inside Gmail.
- Nossa escolha: Freshsales for most users — better value, more features, and a longer free trial period.
Picking between Freshsales vs Copper CRM comes down to one pergunta.
Do you live inside Gmail, or do you need a full sales suite?
Both promise to help you manage customer data and close more deals.
But they serve very different kinds of sales teams.
Freshsales is built for small to medium-sized businesses that want AI and omnichannel tools.
Copper CRM is built for teams already deep in Google’s product family.
Visão geral
Esta comparação abrange preços, funcionalidades e facilidade de uso.
We also break down who each CRM software works best for.
Nosso escritor signed up for Copper CRM and spent hands-on time inside the platform.
Observations on Freshsales come from documentation and G2 reviews.
Ao final, você saberá qual ferramenta se encaixa melhor no seu processo de vendas.
O que é Freshsales?
Freshsales is an AI-powered customer relationship management platform built by Freshworks.
It helps sales teams manage leads, contacts, deals, and customer data in one place.
The CRM software was launched in 2016 as the second major product from Freshworks.
A Freshworks afirma que mais de 67.000 clientes em todo o mundo utilizam seus produtos.
Freshsales is designed for small and medium-sized businesses (SMBs).
It includes Freddy AI, a sales assistente that scores leads and predicts deal risks.
Freshsales CRM
An AI-powered CRM for sales teams of all sizes. Includes Freddy AI, built-in phone, and a free plan for up to 3 users. Excellent value for pequenas empresas.
Preços Freshsales
Aqui está o custo do Freshsales em 2026. Vamos analisar os detalhes.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Up to 3 users testing core features |
| Crescimento | US$ 9 por usuário por mês | Pequenas equipes começando |
| Pró | US$ 39 por usuário por mês | Equipes de vendas em crescimento precisam de automação. |
| Empresa | US$ 59 por usuário por mês | Larger businesses with custom needs |
Preços verificados em abril de 2026.
Teste grátis: Yes — 21-day free trial with no credit card required for all paid plans.
Garantia de reembolso: Freshsales does not advertise a money-back guarantee. The free plan and 21-day trial let you test before paying.
📌 Observação: Freshsales pricing has dropped 2 to 3 times lower than it was a few years ago. The free plan includes most core features for up to 3 users, making it one of the strongest free CRM software offers around.
⚠️ Aviso: Some advanced add ons and AI features are gated to higher tiers. Read the plan details before you commit to a paid monthly subscription.
Principais benefícios do Freshsales
Here’s what makes Freshsales worth considering:
- Freddy AI built in: Freddy AI scores leads, predicts deal risks, and suggests the next best action to close deals. It analyzes behavior and profile data to improve conversion rates.
- 360-degree customer view: Freshsales centralizes customer information and keeps a complete history of every touchpoint. You can see emails, calls, meetings, and sales activities on one timeline.
- Ferramentas de comunicação integradas: Phone, email, chat, and SMS sit inside one unified caixa de entrada. The CRM also connects with WhatsApp Negócios, Facebook Messenger, and LINE.
- Visual sales pipelines: Kanban boards let you track deal progress and spot bottlenecks fast. Sales reps can drag and drop deals across stages.
- Around 385 integrations: Freshsales connects with platforms like Google, Microsoft 365, Slack, and Zoom. It also pairs with other Freshworks products like Freshmarketer and Freshdesk.
- Mobile app for iOS and Android: The mobile app supports offline access and call logging. Field reps can update records on the go.
- 21-day free trial and free plan: The free plan supports up to 3 users with most features included. The 21-day free trial covers all paid tiers and asks for no credit card.
O que nossa equipe observou
Note: We haven’t had extensive hands-on time with Freshsales yet. The information above is based on Freshsales documentation, official Freshworks materials, and user reviews from G2 and Capterra. Users score Freshsales an average of 4.5/5 on those platforms.
According to G2 reviews, the intuitive interface is frequently praised, especially for ease of learning. G2 reviews also highlight the value Freshsales offers small businesses.
Some reviewers do flag a slow user experience with cluttered navigation in the Pro and Enterprise tiers.
Prós e contras do Freshsales
✅ Prós
- Free plan for up to 3 users with most features included
- Experimente gratuitamente por 21 dias, sem necessidade de cartão de crédito.
- Freddy AI scores leads and suggests next best actions
- Built-in phone, email, chat, and SMS in one inbox
- 24/5 support across all plans via phone, chat, and email
❌ Contras
- Cluttered navigation and slow loading times reported by some users
- Around 385 integrations is fewer than HubSpot or Salesforce
- Limited native connectors for third-party tools outside Freshworks
- Lacks some advanced functionality found in larger CRM platforms
O que é o Copper CRM?
Copper CRM is the only customer relationship management tool built for Google Workspace.
It launched in 2012 as a Gmail extension to automate manual data entry.
Over time, it grew into a complete CRM for Google users.
Copper claims over 30,000 customers worldwide, including Google itself.
The Chrome extension lets you manage leads, contacts, and deals from your Gmail inbox.
It is built for small businesses that rely heavily on Google products.
CRM de cobre
A CRM software made for Google Workspace. Lives inside Gmail and Google Calendar through a Chrome extension. Best for small businesses already on formerly G Suite.
Preços do CRM em cobre
Here is what Copper CRM pricing looks like in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 9 por assento por mês | Usuários individuais organizando apenas contatos |
| Básico | US$ 23 por assento por mês | Equipes pequenas gerenciando até 2.500 contatos. |
| Profissional | US$ 59 por assento por mês | Equipes em crescimento precisam de automação de fluxo de trabalho. |
| Negócios | US$ 99 por assento por mês | Larger teams using email sequence automation |
Preços verificados em abril de 2026.
Teste grátis: Yes — 14-day free trial for new users. No credit card required to start.
Garantia de reembolso: Copper does not offer a public money-back guarantee. Use the 14-day trial before you commit.
📌 Observação: The Starter plan lacks pipeline functionality. Pipelines and workflow automation start at the Basic and Professional tiers. The Business tier unlocks email sequence and create pipelines features for the full sales process.
⚠️ Aviso: Copper CRM pricing climbs steeply between tiers. Annual billing helps, but monthly billing is roughly 25% higher per seat.
Principais benefícios do CRM em cobre
Here is what makes Copper CRM stand out:
- Native Google Workspace integration: Copper’s integration with Gmail and Google Calendar is unmatched among other CRM tools. The Chrome extension lets you create new contacts and deals from your Gmail inbox.
- Eliminates manual data entry: Copper auto-fills records using data from Gmail. It also syncs emails, meetings, and contact data automatically with Google Workspace.
- Email automation from Gmail: Email automation sends emails directly from your Gmail account. This makes them feel more personal than typical bulk emails.
- Workflow automation and pipelines: Customizable sales pipelines track sales opportunities across different stages. Workflow automation handles repetitive tasks for sales reps.
- Email tracking and templates: Copper tracks when someone opens an email and what they click, so sales reps can easily track engagement with new clients. You can also save email templates for consistent responses and pair them with website tracking inside the Professional plan.
- Mobile app and Chrome extension: The mobile app lets you log calls and texts. The gmail extension keeps the CRM functionality one click away.
- User-friendly API: Copper’s API is considered powerful and easy to work with. Developers can build custom integrations with other tools.
O que nossa equipe observou
Our writer signed up for Copper CRM and used it for several days inside Gmail. Here’s what stood out from that hands-on time:
Vantagens e Desvantagens do Copper CRM
✅ Prós
- Best-in-class Google Workspace integration with Gmail extension
- Auto-fills records from Gmail to cut manual data entry
- User-friendly API for custom integration builds
- Visual pipelines and workflow automation across tiers
- Transparent pricing with no hidden customization fees
❌ Contras
- Pricing is high compared to other CRMs with similar functionality
- Starter plan lacks pipeline functionality, limiting it to contacts only
- Limited features for businesses outside Google Workspace
- Marketing functionality is powered by Outfunnel and feels limited
Comparação de recursos
Ready to see how Freshsales and Copper CRM stack up head to head? We’ll explore nine key features to help you decide which platform best fits your business.
| Recurso | Freshsales | CRM de cobre |
|---|---|---|
| Preço inicial | US$ 9 por usuário por mês | US$ 9 por assento por mês |
| Plano Gratuito | ✅ (até 3 usuários) | ❌ |
| Teste grátis | 21 dias | 14 dias |
| Embutido Assistente de IA | ✅ IA do Freddy | ❌ |
| Integração com o Google Workspace | ✅ Padrão | ✅ Native and deep |
| Telefone e SMS integrados | ✅ | ❌ |
| Funil de Vendas Visual | ✅ Kanban boards | ✅ (Basic plan and up) |
| Sequências de e-mail | ✅ Todos os planos pagos | ✅ (Business tier only) |
| Number of Integrations | ~385 | Limited (Google-focused) |
| Ideal para | Small to medium-sized businesses | Equipes do Google Workspace |
1. AI and Lead Scoring
Vendas de produtos frescos: Freddy AI is the standout here. It scores leads based on behavior and profile data, predicts deal risks, and offers recommendations for the next best action. Reports and AI insights help sales reps forecast revenue and track team performance.
CRM em cobre: Copper offers basic lead scoring and activity tracking, but it does not include a built-in AI assistant. Most of its automation focuses on cutting manual data entry rather than predictive selling.
2. Integração com o Google Workspace
Vendas de produtos frescos: Freshsales connects with Google products like Gmail, Google Calendar, Google Drive, and Google Sheets. The integration covers email, calendar, and basic file syncing, but it sits alongside the CRM rather than living inside Gmail.
CRM em cobre: Copper’s integration with Google Workspace is the deepest you’ll find in CRM software. The Chrome extension brings full CRM functionality directly inside Gmail and Google Calendar. You can create contacts, leads, and deals without leaving your inbox.
⚠️ Aviso: Copper is strictly for Google Workspace users. If your business runs on Microsoft 365, Copper is not a fit.
3. Contact Management and Customer Data
Vendas de produtos frescos: Contact management gives you a 360-degree customer view. Freshsales centralizes customer data with a complete history of every touchpoint. Sales activities, emails, calls, and chat sit on one timeline.
CRM em cobre: Contact management is tied closely to Gmail. New contacts auto-populate from email threads. The Basic plan caps contacts at 2,500, while the Professional plan raises that limit to 15,000.
4. Visual Pipeline Management
Vendas de produtos frescos: Freshsales uses Kanban boards to give sales teams a visual pipeline. You can track deal progress, spot bottlenecks, and create pipelines for different sales processes. Multiple pipelines are available across paid tiers.
CRM em cobre: Customizable sales pipelines let users track sales opportunities and projects across stages. Multiple pipelines are available, but the Starter plan is limited to contact organization without pipeline functionality.
5. Automação de fluxo de trabalho
Vendas de produtos frescos: Freshsales automates repetitive tasks across sales activities. When a new lead enters the system, the platform routes it to the right sales rep and triggers follow-up emails. Workflow automation pairs with Freddy AI to free up sales reps to focus on selling and managing clients.
CRM em cobre: Copper’s workflow automation cuts manual data entry and helps you automate tasks directly from Gmail. Users can create and update leads, opportunities, people, companies, and tasks without leaving Google Calendar or Gmail. The Professional and Business plans add more advanced capabilities like email sequences and custom reportagem.
6. Email Tools and Bulk Emails
Vendas de produtos frescos: Freshsales lets users send personalized bulk emails and monitor activity on those emails. Email tracking, templates, and sales sequences are available across paid tiers. Automated emails work for both single sends and full email sequence campaigns.
CRM em cobre: Copper natively supports automated emails as one-off sends and as an email sequence. Sequence functionality is restricted to the Business tier. Emails go out directly from your Gmail account, so they read as transactional and personal.
7. Communication and Marketing Tools
Vendas de produtos frescos: Freshsales includes built-in phone, email, chat, and SMS within a unified inbox. Omnichannel communication covers WhatsApp Business, Facebook Messenger, and LINE. Marketing pairs with Freshmarketer for campaigns based on customer data.
CRM em cobre: Copper has no built-in phone, chat, or SMS. Marketing tools come through Outfunnel, which some users find clunky. The strength is keeping all communication tied to your Gmail history rather than running across channels.
8. Reporting and Customization
Vendas de produtos frescos: Freshsales provides around a dozen predefined sales reports that are fully customizable. AI insights add forecasting and pipeline health views. Reports cover sales activities, deal stages, and rep performance.
CRM em cobre: Copper offers custom reporting that lets users build their own sales reports using Copper data. Reporting capabilities arrive at the Professional plan, alongside workflow automation.
9. Integrations and Add Ons
Vendas de produtos frescos: Freshsales offers around 385 integrations and apps. The marketplace covers Microsoft 365, Slack, Zoom, and other Freshworks products. Native connectors with third-party tools are limited compared to HubSpot or Salesforce.
CRM em cobre: Copper focuses on a smaller set of integrations centered on Google Workspace. The API is user-friendly and powerful, which makes it easier to build custom integrations. The Chrome extension extends the CRM into Gmail and Google Calendar without extra setup.
⚠️ Aviso: Copper’s contact management has been reported as unreliable by some users. Reviewers have flagged glitches like disappearing contact information.
Preços e custos
Vamos comparar os planos de preços lado a lado.
| Plano | Freshsales | CRM de cobre |
|---|---|---|
| Plano Gratuito | $0 (até 3 usuários) | ❌ |
| Iniciante / Crescimento | US$ 9 por usuário por mês | US$ 9 por assento por mês |
| Mid Tier (Pro / Basic) | US$ 39 por usuário por mês | US$ 23 por assento por mês |
| Higher Tier (Pro) | — | US$ 59 por assento por mês |
| Top Tier (Enterprise / Business) | US$ 59 por usuário por mês | US$ 99 por assento por mês |
| Teste grátis | 21 dias | 14 dias |
Vendas de produtos frescos: Excellent value for money for small businesses. The free plan covers up to 3 users, and pricing has dropped 2 to 3 times lower than it was years ago. Most paid plans include AI features and built-in communication tools.
CRM em cobre: Copper CRM pricing is generally higher than CRMs with similar functionality. The Starter plan is cheap but lacks pipelines. To unlock the Business tier with email sequences, expect to pay $99/seat/month paid monthly.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado com opção gratuita | Freshsales | Free plan for 3 users |
| Deep Gmail integration | CRM de cobre | Criado para o Google Workspace |
| AI-powered sales assistant | Freshsales | Freddy AI included |
| Built-in phone and SMS | Freshsales | Unified inbox across channels |
| Auto-fill from Gmail | CRM de cobre | Eliminates manual data entry |
| Configuração fácil para iniciantes | Freshsales | Interface intuitiva, fácil de aprender |
| Período de teste gratuito prolongado | Freshsales | 21 days vs 14 days |
💰 Seu orçamento
Freshsales wins on raw value with a free plan for up to 3 users and paid plans starting at $9/user/month. Copper CRM matches that starting price but limits the Starter tier to contacts only, with full features sitting at $23 to $99/seat/month.
🔌 Seu conjunto de tecnologias
If your team runs on Google Workspace, formerly G Suite, Copper CRM is the natural fit. If you mix Microsoft 365, Slack, Zoom, and other tools, Freshsales offers around 385 integrations and other Freshworks products to lean on.
📝 Seu Processo de Vendas
Freshsales fits multichannel sales teams that work across email, phone, chat, and SMS. Copper CRM works best when most of your sales activities already happen inside the Gmail inbox.
🎓 Seu nível de experiência
Freshsales offers an intuitive interface that’s easy to learn for new sales reps. Copper CRM feels familiar to anyone who already lives in Google products and adopts faster for those teams.
🆓 Testes e demonstrações grátis
Freshsales gives you a 21-day free trial across all paid tiers with no credit card required. Copper offers a 14-day free trial. Use both before you create a new account or pay anything.
🛟 Opções de suporte
Freshsales provides 24/5 support across all plans via phone, chat, and email. Copper CRM support tiers depend on your plan, with priority support reserved for the higher tiers.
Guia de Troca
Already on one of these CRMs? Here’s what to expect if you switch.
🔄 Switching from Freshsales to Copper CRM?
✅ O que você vai ganhar:
- Native Gmail extension that lives inside your inbox
- Auto-fill records from Gmail with no manual data entry
- Direct sync with Google Calendar, Google Docs, and Google Drive
❌ O que você perderá:
- Freddy AI lead scoring and next best action suggestions
- Built-in phone, SMS, and unified inbox
- Free plan and longer 21-day free trial
📋 Como mudar:
- Export contacts, deals, and customer data from Freshsales as CSV
- Create a new account on Copper CRM and install the Chrome extension
- Import the CSV files and connect Copper to your Google Workspace
🔄 Switching from Copper CRM to Freshsales?
✅ O que você vai ganhar:
- Freddy AI for lead scoring, deal risk, and forecasting
- Built-in phone, email, chat, and SMS in one inbox
- Around 385 integrations beyond just Google products
❌ O que você perderá:
- Native Gmail extension and full inbox-level CRM
- Auto-fill of records from Gmail conversations
- Tight sync with Google Sheets, Google Docs, and Calendar
📋 Como mudar:
- Export contacts, leads, and pipeline data from Copper CRM
- Sign up for the Freshsales 21-day free trial or free plan
- Import data, set up pipelines, and connect Google Workspace integration
O que nossa avaliação não abordou
This comparison focused on small to medium-sized businesses and individual sales teams. We didn’t test enterprise features like custom security configurations, SSO, or large-scale data migration. Our writer had hands-on time with Copper but relied on documentation and reviews for Freshsales. If you manage 100+ users or work in a regulated industry, your priorities and security checks may differ from what we’ve described here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Freshsales |
| 🤖 AI and Automation | Freshsales |
| 📞 Built-in Communication | Freshsales |
| 🔌 Integração com o Google Workspace | CRM de cobre |
| 📊 Reportagem | Freshsales |
| 👶 Ease of Use (Gmail users) | CRM de cobre |
| 🆓 Free Trial and Free Plan | Freshsales |
| 🏆 Vencedor Geral | Freshsales |
🏆 WINNER: FRESHSALES
Freshsales wins 5 out of 7 categories.
Ideal para: Small to medium-sized businesses, sales teams needing AI features, and teams that work across email, phone, chat, and SMS.
Freshsales and Copper CRM solve different problems for different sales teams. Freshsales is a full sales CRM with AI, communication tools, and a generous free plan. Copper CRM is a niche tool that turns Gmail into a sales hub.
Copper CRM is excellent if your business runs on Google Workspace. The Gmail extension and auto-fill features cut manual work in a way Freshsales can’t match for Google-first teams.
However, if you need a broader CRM software with built-in phone, Freddy AI, and 385+ integrations, Freshsales is the better choice for most businesses.
Mais comparações do Freshsales
Here’s how Freshsales stacks up against other CRMs:
Freshsales vence em: Lower starting price, built-in phone and SMS, longer 21-day free trial
A HubSpot vence em: Larger marketplace of integrations, more advanced marketing tools, stronger enterprise features
Freshsales vence em: Cleaner intuitive interface, Freddy AI built into all paid tiers, unified omnichannel inbox
O Zoho CRM se destaca em: Wider Zoho product family, deeper customization options, more native add ons
Freshsales vs Pipedrive
Freshsales vence em: Free plan for 3 users, built-in AI assistant, multichannel communication tools
Pipedrive vence em: Sharper pipeline-only focus, lighter learning curve for pure sales teams, simpler setup
Freshsales vence em: Lower total cost for small businesses, faster onboarding, free plan and 21-day trial
A Salesforce se destaca em: Deeper enterprise customization, broader partner network, more advanced reporting
Mais comparações do Copper CRM
Here’s how Copper CRM compares to other CRMs:
O Copper CRM se destaca em: Best-in-class Gmail integration, auto-fill records from email, simpler interface for Google users
A HubSpot vence em: Free CRM tier, broader marketing tools, larger integration marketplace
O Copper CRM se destaca em: Deeper Google Workspace integration, Chrome extension inside Gmail, transparent pricing model
O Insightly vence em: Stronger project management features, better Microsoft 365 support, lower mid-tier pricing
CRM de cobre vs. CRM Cápsula
O Copper CRM se destaca em: Native Gmail extension, auto-population of contact data, deeper Google Calendar sync
O Capsule CRM se destaca em: Lower starting price across plans, simpler contact-first approach, lighter feature set for solo users
O Copper CRM se destaca em: Easier setup for pequenas empresas, Gmail-native CRM functionality, more accessible pricing tiers
A Salesforce se destaca em: Enterprise scale and customization, deeper reporting and analytics, broader integration marketplace
Perguntas frequentes
Is Freshsales a good CRM for small businesses?
Yes. Freshsales is designed for small and medium-sized businesses, with a free plan for up to 3 users and paid plans starting at $9/user/month. It includes Freddy AI, built-in phone, and around 385 integrations, making it a strong all-in-one CRM software for growing teams.
Para que serve o Copper CRM?
Copper CRM is used for managing customer relationships directly inside Gmail and Google Calendar. It is the only CRM made specifically for Google Workspace, helping sales teams cut manual data entry, track deals in visual pipelines, and send automated emails from a Gmail inbox.
O Freshsales é gratuito para sempre?
The free plan is available for up to 3 users with most core features, including contact management and basic pipelines. Paid tiers add Freddy AI, automation, and reporting. The 21-day free trial of paid plans does not require a credit card.
Does Copper CRM work with Outlook or Microsoft 365?
No. Copper is built specifically for Google Workspace, so it cannot be used natively by companies on Microsoft 365 or Outlook. If your team relies on Microsoft tools, Freshsales or another CRM is a better fit.
Qual é o melhor software de CRM for AI features?
Between these two, Freshsales has the clear edge thanks to Freddy AI. The assistant scores leads, predicts deal risks, and recommends the next best action. Copper CRM does not include a built-in AI assistant of the same depth.
What if I see a verification screen when signing up for Freshsales or Copper CRM?
Both Freshsales and Copper CRM run security checks when you create a new account on their website. You may see a screen verifying your connection that says “verification successful waiting” or shows a Ray ID and asks you to confirm you are human. The site properly loads within a few seconds in most cases. If the page keeps verifying or your browser is still waiting after that, switch browsers or refresh once. If the site does not respond, contact support and share the Ray ID shown on screen.
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