⚡ Veredito rápido:
- Preços: Salesforce starts at $25/user/month. Close CRM starts at $35/seat/month.
- Ideal para: Salesforce suits companies that need Sales Cloud, Service Cloud and analytics in one account. Close CRM suits small sales teams that live on phone calls.
- Principal diferença: Salesforce spans sales, service, marketing and commerce. Close CRM keeps email, calling and SMS in a single inbox.
- Nossa escolha: Salesforce, rated 4.5 against 3.0, because it scales as your negócios cresce.
Two sales teams can look at the same CRM and reach opposite verdicts.
Salesforce is the market leader in customer relationship management.
Close CRM is a focused tool built for outbound sales reps who dial all day.
One gives you a platform. The other gives you a workflow.
This comparison shows which one fits your sales process and budget.
Visão geral
This Salesforce vs Close CRM comparison covers pricing, core features, reportagem and ease of use.
Nosso escritor spent hands-on time inside Close CRM directly.
Notes on Salesforce come from published documentation, pricing pages and G2 reviews.
Both tools are judged on what most businesses actually do daily.
O que é Salesforce?
Salesforce is an AI-powered, cloud-based customer relationship management platform.
It runs as a SaaS product, so your team gets access from any browser.
Salesforce, Inc. is an American software company based in San Francisco, California.
Marc Benioff, a former Oracle executive, started the company in February 1999.
It went public in 2004 and joined the Dow Jones Industrial Average in 2020.
By 2022 it was the world’s largest enterprise software firm.
It ranked 491st on the 2023 Fortune 500 with $31,352 million in revenues.
Salesforce calls itself a customer company, and the product range reflects that.
Salesforce products include Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud.
It sells products and services for companies of every size.
Offices sit in San Francisco, London, Tokyo and dozens of other cities.
🏆 Vencedor: Salesforce
IDC ranks Salesforce the #1 CRM in the industry. Sales, service, marketing and commerce sit in one account. Start on Essentials and add clouds later.
Preços do Salesforce
Salesforce uses a tiered pricing structure. Each tier is priced per user.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 25 por usuário por mês | Pequena empresa teams starting with contact management |
| Profissional | US$ 75 por usuário por mês | Growing sales teams that need forecasting |
| Empresa | US$ 150 por usuário por mês | Custom objects, deeper automation and 24/7 support |
Pricing verified September 2026.
Teste grátis: Yes. Salesforce offers a 30-day trial with no credit card required.
Garantia de reembolso: None published. Annual contracts are the standard commitment.
📌 Observação: The Essentials tier is billed annually. Higher tiers unlock collaborative forecasting and 24/7 customer support.
⚠️ Aviso: Salesforce pricing is high next to most CRM options, and costs climb once you stack add ons. Some Salesforce products are quote-only, so budget for implementation and training too.
Principais benefícios do Salesforce
Here is what makes Salesforce worth the price for larger teams:
- Complete view of every customer: You see activity history, key contacts and past communications on one record. Contact management stays clean as headcount grows.
- Dedicated clouds: Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud cover four jobs. Service Cloud adds case management for customer service support.
- Point-and-click automation: You can automate business processes without a developer. Increased automation has been shown to boost employee productivity by 30%.
- Einstein AI e Agentforce: The built-in AI agent handles routine tasks and personalizes customer experiences. In 2025 the company moved to an AI-first strategy built on agentic automation.
- Data Cloud and analytics: Data Cloud is a data lakehouse that unifies real-time business data. Pairing it with Tableau supports data-driven decisions and accurate forecasting.
- Mercado AppExchange: The marketplace launched in 2006 and now lists over 5000 apps. You can integrate QuickBooks, Zendesk and MailChimp without custom code.
- Customer satisfaction gains: Salesforce reports a 33% improvement in CSAT. Chatter keeps shared customer data and internal chat in one place.
O que nossa equipe observou
Note: we have not had extended hands-on time inside a live Salesforce org. The points above come from published documentation, pricing pages and G2 reviews. G2 reviews highlight how well teams work together once shared records replace scattered spreadsheets.
Vantagens e Desvantagens do Salesforce
✅ Prós
- Handles complex relationship management processes as your business grows
- Point-and-click interface automates workflows without a developer
- AppExchange lists over 5000 apps for integration
- Customization options cover custom fields, tabs, email templates and enhanced reports
- Complete view of each customer, including activity history and key contacts
❌ Contras
- Pricing climbs quickly with extra features and customizations
- Frequentemente, é um exagero para empresas muito pequenas e menos consolidadas.
- Implementation and training need real time and budget
O que é o Close CRM?
O Close CRM é uma plataforma de vendas criada para pequenas e médias empresas.
Its whole focus is turning leads into revenue.
It is built to help startups and small businesses close deals faster.
Email, calling and SMS sit in a single inbox for every user.
Sales reps dial straight from the browser, so no separate phone system is needed.
Smart Views filter leads by criteria, which helps reps work the best prospects first.
Close captures sales activity on profile timelines automatically.
That cuts manual data entry for teams making dozens of phone calls a day.
Here is the platform in action.
Runner Up: Close CRM
Built in calling, texting and email in one inbox. A 14-day free trial and free one-click migration make the switch cheap to test.
Fechar Preços do CRM
Close CRM sells three plans. Every plan is priced per seat.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 35 por assento por mês | Solo founders and two-person sales teams |
| Crescimento | US$ 99 por assento por mês | Workflows, email sequences and the power dialer |
| Escala | US$ 139 por assento por mês | Call coaching, predictive dialer and multiple pipelines |
Pricing verified September 2026.
Teste grátis: Yes. A 14-day free trial with no credit card required.
Garantia de reembolso: None published. You can cancel or downgrade at renewal.
📌 Observação: Startup features cover built-in calling, texting and email. Professional features add automation and collaboration tools, while the top plan adds call coaching and deeper customization.
⚠️ Pricing conflict: Some sources still list older Startup, Professional and Enterprise plans at $59, $109 and $149 monthly, or $49, $99 and $139 billed annually. Our tables use the current CSV figures above. Check the pricing page before you buy.
Principais benefícios do Close CRM
Here is where Close CRM earns its seat price:
- One inbox for divulgação: Email, calling and SMS live together. Reps stop hopping between other tools mid-conversation.
- Power and predictive dialer: Both dialers let reps dial multiple numbers without manual clicking. High-volume inside sales teams gain the most.
- Sessões de coaching ao vivo por chamada: Managers listen in and help sales reps during calls. New hires ramp faster.
- Workflows and reminders: Automated follow ups lift response rates without extra effort. Tasks and reminders stay tied to each lead.
- Configuração rápida: A CSV import tool loads contacts, and free one-click migration pulls records from other CRMs. Teams get running inside the trial.
- Simple to learn: Close CRM is praised for ease of use, which drives full team engagement. Team engagement matters more than feature count for small squads.
- Support and security: A help center, API documentation and product updates back the platform. Close emphasizes security so customer data is handled responsibly.
The pipeline view below shows where deals stall.
O que nossa equipe observou
Our writer signed up for Close CRM and worked a real lead list through it for several days. Here is what stood out:
Vantagens e Desvantagens do Close CRM
✅ Prós
- Best-in-class call functionality straight from the browser
- Rated 4.7/5 on G2 by real sales teams
- Quick onboarding, with teams live inside the 14-day free trial
- Proactive onboarding support with free migration help and training
❌ Contras
- Reporting is weak, which makes sales performance harder to analyze
- Less customizable than other CRM platforms
- Integrates with 80+ tools but misses some key connections
- Entry pricing is expensive next to similar CRM options
Comparação de recursos
These two tools overlap less than the category name suggests. Here are ten areas that decide the winner for most buyers.
| Recurso | Salesforce | Fechar CRM |
|---|---|---|
| Preço inicial | US$ 25 por usuário por mês | US$ 35 por assento por mês |
| Teste grátis | ✅ 30 dias | ✅ 14 dias |
| Chamadas integradas | ❌ Needs an add on | ✅ Power and predictive dialer |
| Automação de marketing | ✅ Marketing Cloud | ❌ Basic bulk email only |
| Objetos e campos personalizados | ✅ | ❌ Custom fields only |
| Profundidade do relatório | ✅ Tableau and custom graphs | ❌ Noted as weak |
| Mercado de aplicativos | ✅ 5000+ apps | ❌ 80+ integrations |
| Recursos de IA | ✅ Einstein and Agentforce | ✅ IA de Vendas |
| Tempo de configuração | ❌ Weeks with training | ✅ Days |
| Ideal para | Companies scaling sales, service and marketing | Small outbound sales teams on the phone |
1. Plataforma CRM e Gestão de Contatos
Salesforce: Every record gives a complete view of the customer, with activity history, key contacts and past communications. Contact management stretches from a five-person small business to a global company. The same account can hold sales, service and commerce data.
Fechar CRM: Records are built around the deal, not the org chart. That keeps customer relationships simple to track for a small sales team. It is closer to a sales engagement tool than a traditional CRM.
2. Lead Management and Pipelines
Salesforce: Marketing Cloud runs campaigns that feed more leads into the pipeline. Lead routing, scoring and multiple pipelines are configurable per team. Setup takes longer, but the rules survive growth.
Fechar CRM: Smart Views filter each lead list by criteria you set, so reps always know who to call next. The visual pipeline shows bottlenecks at a glance. Prospects move with a drag, on desktop or a mobile device.
3. Email, Calling and Outreach
Salesforce: Email templates, bulk email and sequences all exist, but calling usually arrives through an add on or a partner app. Reps often keep a separate dialer open. That extra layer costs money and setup time.
Fechar CRM: Calls, email and SMS share one inbox, so a rep can talk, log and follow up in the same screen. Email sequences and templates ship on the paid plans. This is the clearest advantage Close CRM holds.
⚠️ Aviso: If your reps make 50+ phone calls a day, the cost of bolting a dialer onto Salesforce can erase its lower entry price.
4. Automação de fluxo de trabalho
Salesforce: You automate business processes through a point-and-click interface, no developer required. Increased automation has been shown to boost employee productivity by 30%. Approval flows, alerts and record updates all sit in the same construtor.
Fechar CRM: Workflows fire automated follow ups and reminders so no lead goes cold. Automation here targets outreach tasks rather than company-wide sales processes. It is narrower, and much faster to configure.
5. Recursos de IA
Salesforce: Einstein AI, now branded Agentforce, automates tasks and personalizes customer experiences. Since 2025 the roadmap has centred on agentic automation, where an AI agent handles work end to end. Access depends on your tier and add ons.
Fechar CRM: Sales AI summarizes calls and drafts replies inside the inbox. It is aimed squarely at rep productivity. There is no equivalent to a company-wide AI agent layer.
6. Relatórios e Análises
Salesforce: Reporting is the gap that matters most. Tableau integration supports data-driven decisions with high forecasting accuracy, and custom graphs are easy to create. Enhanced reports and dashboards come standard on higher tiers.
Fechar CRM: Reports cover quick KPI checks and coaching, which suits daily stand-ups. Users have said the reporting functionality is weak for deeper sales performance analysis. Bigger teams usually export data elsewhere.
7. Atendimento e suporte ao cliente
Salesforce: Service Cloud adds case management and tools for customer service support, which Close CRM has no answer for. Chatter keeps employees talking on the same record. Salesforce reports a 33% CSAT improvement from that shared view.
Fechar CRM: Conversations keep every message with a client on one timeline, but this is sales outreach, not a support desk. Vendor support itself is strong, with a help center, API documentation and product updates. Onboarding help is free.
8. Integrations and Data
Salesforce: AppExchange launched in 2006 and now lists over 5000 apps, including QuickBooks, Zendesk and MailChimp. MuleSoft Anypoint connects business data from almost any system, with templates for SAP and Oracle. Data Cloud unifies that infrastructure in real time.
Fechar CRM: Close integrates with over 80 other tools, covering Zoom meetings, calendars and email. Some key connections found in other CRMs are missing. For a lean stack that is fine, for a mixed one it hurts.
9. Customization and Developer Tools
Salesforce: Customization options include custom fields, custom objects, tabs, email templates and enhanced reports. A developer can build a full app on the same platform, and Agentforce extends that to aplicativos de IA. This near-endless flexibility is why the industry treats it as the default.
Fechar CRM: You get custom fields and a clean API, but not the deep object model. Close is not as customizable as other CRMs, which limits how far it bends to odd sales processes. The ROI calculator gives a sneak peek at expected payback before you commit.
10. Preços e Custos
Here are both price lists side by side.
| Nível | Salesforce | Fechar CRM |
|---|---|---|
| Entrada | Essencial: US$ 25 por usuário por mês | Essencial: US$ 35 por assento por mês |
| Meio | Profissional: US$ 75/usuário/mês | Crescimento: US$ 99 por assento por mês |
| Principal | Plano empresarial: US$ 150 por usuário por mês | Escala: US$ 139 por assento por mês |
Salesforce: Entry cost is $10 lower per user, and the Essentials tier is billed annually. The real spend shows up in add ons, implementation and training. Budget beyond the sticker price.
Fechar CRM: Entry pricing sits mid-tier for the category, and the jump from Essentials to Growth is steep. What you pay includes calling, so compare totals rather than headline seats. The top plan undercuts Salesforce Enterprise by $11.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Chamadas telefônicas em grande volume | Fechar CRM | Dialers are built in |
| Service and marketing in one account | Salesforce | Four dedicated clouds |
| Relatórios e previsões aprofundadas | Salesforce | Tableau and custom graphs |
| Setup this week | Fechar CRM | One-click migration, days not weeks |
| A platform that scales for years | Salesforce | Custom objects and 5000+ apps |
| Fewest moving parts | Fechar CRM | One inbox, one workflow |
💰 Seu orçamento
Salesforce opens cheaper per user, but implementation and add ons decide the real cost. Close CRM costs more per seat and includes calling, so the totals often land closer than they look.
🔌 Seu conjunto de tecnologias
If you already run QuickBooks, Zendesk or SAP, Salesforce will integrate with less custom work. Close connects to 80+ apps, which covers a lean stack of sales tools.
📞 Seu Processo de Vendas
Outbound teams that dial all day will close more deals inside Close CRM. Teams that manage long, multi-stakeholder cycles get more from Salesforce.
🎓 Seu nível de experiência
Close CRM is quick to learn, and reps can search, create and track records on day one. A Salesforce team usually needs an admin, plus training, before it hums.
🆓 Testes e demonstrações grátis
Close offers a 14-day free trial, and a motivated team can be fully live inside it. Salesforce gives 30 days, which is worth spending on a real pipeline, not sample data.
🛟 Opções de suporte
Close CRM support is proactive during onboarding and includes free migration help. Salesforce reserves 24/7 customer support for higher tiers, which affects smaller businesses most.
Guia de Troca
Already using one of these? Here is what changes.
🔄 Está pensando em migrar do Salesforce para o Close CRM?
✅ O que você vai ganhar:
- Calling, texting and email in one inbox with no add on
- Setup in days instead of a multi-week rollout
- Live call coaching and Smart Views for rep focus
❌ O que você perderá:
- Service Cloud case management and Marketing Cloud campaigns
- Custom objects, Tableau reporting and forecasting depth
- The AppExchange marketplace and its 5000+ apps
📋 Como mudar:
- Export leads, contacts and open opportunities from Salesforce as CSV
- Start the 14-day Close CRM trial and request the free migration
- Rebuild your pipelines, then port email templates and sequences
🔄 Está pensando em migrar do Close CRM para o Salesforce?
✅ O que você vai ganhar:
- Sales, service, marketing and commerce in one platform
- Stronger reporting, dashboards and forecasting accuracy
- Einstein AI, Data Cloud and near-endless customization
❌ O que você perderá:
- Built-in power and predictive dialers
- The single inbox that keeps calls and email together
- Same-week onboarding and free migration support
📋 Como mudar:
- Export leads, contacts and call activity from Close CRM
- Open a Salesforce trial and map fields before you import
- Add a dialer app from AppExchange, then train the team
O que nossa avaliação não abordou
This comparison focused on small and mid-sized sales teams. We did not test Salesforce quote-only products, custom Agentforce builds, or bulk licensing for hundreds of users. Call quality across regions and mobile app performance also sit outside what we checked. If you run a large service desk or a commerce operation, your priorities will differ from the ones weighed here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Salesforce |
| 🚀 Principais funcionalidades do CRM | Salesforce |
| 📞 Calling and Outreach | Fechar CRM |
| 📊 Relatórios e análises | Salesforce |
| 👶 Facilidade de uso | Fechar CRM |
| 🔌 Integrações | Salesforce |
| 🤖 Recursos de IA | Salesforce |
| 🏆 Vencedor Geral | Salesforce |
🏆 VENCEDOR: SALESFORCE
Salesforce wins 5 of 7 categories.
Ideal para: growing companies, teams that need service and marketing alongside sales, and anyone who wants reporting that holds up as the business grows.
Salesforce and Close CRM are not really competing for the same buyer. Salesforce is a platform with clouds for sales, service, marketing and commerce, mais IA innovation through Agentforce.
Close CRM is a sharp tool for one job: calling prospects and closing them. Reporting is its weak spot, and customization is thinner than most CRM options.
There is no single melhor CRM for every team. Choose Close CRM if your revenue depends on phone volume and you want your team live this month. Choose Salesforce if customer success, analytics and long-term growth matter more than a fast start.
Mais comparações da Salesforce
Here is how Salesforce lands against the other names on most shortlists.
A Salesforce se destaca em: custom objects and field-level control, AppExchange breadth, forecasting depth for large sales teams
A HubSpot vence em: a usable free tier, faster onboarding for a small business, friendlier marketing tools out of the box
A Salesforce se destaca em: scale for complex processes, Einstein AI maturity, third-party app choice
O Zoho CRM se destaca em: far lower seat cost, a bundled office suite, lighter admin workload for smaller businesses
Salesforce vs Pipedrive
A Salesforce se destaca em: Service Cloud case management, Tableau-grade analytics, customization options that survive growth
Pipedrive vence em: a simpler pipeline view, cheaper entry seats, setup a founder can finish alone
A Salesforce se destaca em: Data Cloud unification, MuleSoft integration templates, marketplace apps for QuickBooks and SAP
Freshsales vence em: built-in phone at a lower price, quicker implementation, clearer pricing with fewer add ons
Mais comparações do Close CRM
Close CRM also gets weighed against these tools.
Conquistas de CRM próximas de: call reliability and dialer depth, a cleaner interface for sales reps, proactive onboarding help
GoHighLevel vitórias em: funnels and landing pages included, white-label options for agencies, one price covering many clients
Conquistas de CRM próximas de: predictive dialing, faster ramp for a new sales team, sales-first record design
Keap vitórias em: deeper marketing automation, invoicing and payments built in, long-term nurture campaigns
Conquistas de CRM próximas de: calling included at every paid tier, fewer clicks per outreach task, no upsell wall on core features
A HubSpot vence em: a free starting plan, stronger dashboards, marketing and service modules under one login
Fechar CRM vs. CRM de segunda-feira
Conquistas de CRM próximas de: built-in calling and SMS, email sequences that reps actually use, live call coaching
Vitórias do CRM na segunda-feira em: flexible boards and views, cheaper seats for large teams, project work beside deals
Perguntas frequentes
O que a Salesforce faz exatamente?
It stores customer data and runs sales, service, marketing and commerce from one cloud account. Teams track deals, launch campaigns and handle support cases in the same place.
O Salesforce é gratuito?
No. Paid plans start at $25 per user monthly on Essentials, billed annually. A 30-day trial lets you test the platform before you commit.
O que é um CRM próximo?
It is a sales platform for small teams that combines calling, SMS and email in one inbox. Dialers, workflows and reporting sit alongside the lead records.
Qual o valor do fechamento por mês?
Seats cost $35 monthly on Essentials, $99 on Growth and $139 on Scale. Every plan includes a 14-day free trial with no card required.
Qual CRM é melhor que o Salesforce?
It depends on the job. Close CRM wins for phone-heavy outbound teams, and Pipedrive suits simple pipelines. For breadth across sales, service and marketing, few match it.
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