⚡ Краткий вывод:
- Цены: Salesforce starts at $25/user/month. Close CRM starts at $35/seat/month.
- Лучше всего подходит для: Salesforce suits companies that need Sales Cloud, Service Cloud and analytics in one account. Close CRM suits small sales teams that live on phone calls.
- Ключевое отличие: Salesforce spans sales, service, marketing and commerce. Close CRM keeps email, calling and SMS in a single inbox.
- Наш выбор: Salesforce, rated 4.5 against 3.0, because it scales as your бизнес растет.
Two sales teams can look at the same CRM and reach opposite verdicts.
Salesforce is the market leader in customer relationship management.
Close CRM is a focused tool built for outbound sales reps who dial all day.
One gives you a platform. The other gives you a workflow.
This comparison shows which one fits your sales process and budget.
Обзор
This Salesforce vs Close CRM comparison covers pricing, core features, отчетность and ease of use.
Наш писатель spent hands-on time inside Close CRM directly.
Notes on Salesforce come from published documentation, pricing pages and G2 reviews.
Both tools are judged on what most businesses actually do daily.
Что такое Salesforce?
Salesforce is an AI-powered, cloud-based customer relationship management platform.
It runs as a SaaS product, so your team gets access from any browser.
Salesforce, Inc. is an American software company based in San Francisco, California.
Marc Benioff, a former Oracle executive, started the company in February 1999.
It went public in 2004 and joined the Dow Jones Industrial Average in 2020.
By 2022 it was the world’s largest enterprise software firm.
It ranked 491st on the 2023 Fortune 500 with $31,352 million in revenues.
Salesforce calls itself a customer company, and the product range reflects that.
Salesforce products include Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud.
It sells products and services for companies of every size.
Offices sit in San Francisco, London, Tokyo and dozens of other cities.
🏆 Победитель: Salesforce
IDC ranks Salesforce the #1 CRM in the industry. Sales, service, marketing and commerce sit in one account. Start on Essentials and add clouds later.
Цены Salesforce
Salesforce uses a tiered pricing structure. Each tier is priced per user.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Основные сведения | 25 долларов США/пользователь/месяц | Малый бизнес teams starting with contact management |
| Профессиональный | 75 долларов США/пользователь/месяц | Growing sales teams that need forecasting |
| Предприятие | 150 долларов США/пользователь/месяц | Custom objects, deeper automation and 24/7 support |
Pricing verified September 2026.
Бесплатная пробная версия: Yes. Salesforce offers a 30-day trial with no credit card required.
Гарантия возврата денег: None published. Annual contracts are the standard commitment.
📌 Примечание: The Essentials tier is billed annually. Higher tiers unlock collaborative forecasting and 24/7 customer support.
⚠️ Предупреждение: Salesforce pricing is high next to most CRM options, and costs climb once you stack add ons. Some Salesforce products are quote-only, so budget for implementation and training too.
Основные преимущества Salesforce
Here is what makes Salesforce worth the price for larger teams:
- Complete view of every customer: You see activity history, key contacts and past communications on one record. Contact management stays clean as headcount grows.
- Dedicated clouds: Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud cover four jobs. Service Cloud adds case management for customer service support.
- Point-and-click automation: You can automate business processes without a developer. Increased automation has been shown to boost employee productivity by 30%.
- Einstein AI и Agentforce: The built-in AI agent handles routine tasks and personalizes customer experiences. In 2025 the company moved to an AI-first strategy built on agentic automation.
- Data Cloud and analytics: Data Cloud is a data lakehouse that unifies real-time business data. Pairing it with Tableau supports data-driven decisions and accurate forecasting.
- Торговая площадка AppExchange: The marketplace launched in 2006 and now lists over 5000 apps. You can integrate QuickBooks, Zendesk and MailChimp without custom code.
- Customer satisfaction gains: Salesforce reports a 33% improvement in CSAT. Chatter keeps shared customer data and internal chat in one place.
Что заметила наша команда
Note: we have not had extended hands-on time inside a live Salesforce org. The points above come from published documentation, pricing pages and G2 reviews. G2 reviews highlight how well teams work together once shared records replace scattered spreadsheets.
Преимущества и недостатки Salesforce
✅ Плюсы
- Handles complex relationship management processes as your business grows
- Point-and-click interface automates workflows without a developer
- AppExchange lists over 5000 apps for integration
- Customization options cover custom fields, tabs, email templates and enhanced reports
- Complete view of each customer, including activity history and key contacts
❌ Минусы
- Pricing climbs quickly with extra features and customizations
- Часто это излишне для очень малых и еще не сформировавшихся предприятий.
- Implementation and training need real time and budget
Что такое Close CRM?
Close CRM — это платформа для продаж, созданная для малых и средних предприятий.
Its whole focus is turning leads into revenue.
It is built to help startups and small businesses close deals faster.
Email, calling and SMS sit in a single inbox for every user.
Sales reps dial straight from the browser, so no separate phone system is needed.
Smart Views filter leads by criteria, which helps reps work the best prospects first.
Close captures sales activity on profile timelines automatically.
That cuts manual data entry for teams making dozens of phone calls a day.
Here is the platform in action.
Runner Up: Close CRM
Built in calling, texting and email in one inbox. A 14-day free trial and free one-click migration make the switch cheap to test.
Цены на CRM-систему Close
Close CRM sells three plans. Every plan is priced per seat.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Основные сведения | 35 долларов за место в месяц | Solo founders and two-person sales teams |
| Рост | 99 долларов за место в месяц | Workflows, email sequences and the power dialer |
| Шкала | 139 долларов за место в месяц | Call coaching, predictive dialer and multiple pipelines |
Pricing verified September 2026.
Бесплатная пробная версия: Yes. A 14-day free trial with no credit card required.
Гарантия возврата денег: None published. You can cancel or downgrade at renewal.
📌 Примечание: Startup features cover built-in calling, texting and email. Professional features add automation and collaboration tools, while the top plan adds call coaching and deeper customization.
⚠️ Pricing conflict: Some sources still list older Startup, Professional and Enterprise plans at $59, $109 and $149 monthly, or $49, $99 and $139 billed annually. Our tables use the current CSV figures above. Check the pricing page before you buy.
Основные преимущества Close CRM
Here is where Close CRM earns its seat price:
- One inbox for информационно-просветительская работа: Email, calling and SMS live together. Reps stop hopping between other tools mid-conversation.
- Power and predictive dialer: Both dialers let reps dial multiple numbers without manual clicking. High-volume inside sales teams gain the most.
- Коучинг в режиме реального времени: Managers listen in and help sales reps during calls. New hires ramp faster.
- Workflows and reminders: Automated follow ups lift response rates without extra effort. Tasks and reminders stay tied to each lead.
- Быстрая настройка: A CSV import tool loads contacts, and free one-click migration pulls records from other CRMs. Teams get running inside the trial.
- Simple to learn: Close CRM is praised for ease of use, which drives full team engagement. Team engagement matters more than feature count for small squads.
- Support and security: A help center, API documentation and product updates back the platform. Close emphasizes security so customer data is handled responsibly.
The pipeline view below shows where deals stall.
Что заметила наша команда
Our writer signed up for Close CRM and worked a real lead list through it for several days. Here is what stood out:
Преимущества и недостатки Close CRM
✅ Плюсы
- Best-in-class call functionality straight from the browser
- Rated 4.7/5 on G2 by real sales teams
- Quick onboarding, with teams live inside the 14-day free trial
- Proactive onboarding support with free migration help and training
❌ Минусы
- Reporting is weak, which makes sales performance harder to analyze
- Less customizable than other CRM platforms
- Integrates with 80+ tools but misses some key connections
- Entry pricing is expensive next to similar CRM options
Сравнение характеристик
These two tools overlap less than the category name suggests. Here are ten areas that decide the winner for most buyers.
| Особенность | Salesforce | Закрыть CRM |
|---|---|---|
| Начальная цена | 25 долларов США/пользователь/месяц | 35 долларов за место в месяц |
| Бесплатная пробная версия | ✅ 30 дней | ✅ 14 дней |
| Встроенные функции вызова | ❌ Needs an add on | ✅ Power and predictive dialer |
| Автоматизация маркетинга | ✅ Маркетинговое облако | ❌ Basic bulk email only |
| Пользовательские объекты и поля | ✅ | ❌ Custom fields only |
| Глубина анализа информации | ✅ Tableau and custom graphs | ❌ Noted as weak |
| Магазин приложений | ✅ 5000+ apps | ❌ 80+ integrations |
| Функции ИИ | ✅ Einstein and Agentforce | ✅ Искусственный интеллект для продаж |
| Время настройки | ❌ Weeks with training | ✅ Days |
| Лучше всего подходит для | Companies scaling sales, service and marketing | Small outbound sales teams on the phone |
1. CRM-платформа и управление контактами
Salesforce: Every record gives a complete view of the customer, with activity history, key contacts and past communications. Contact management stretches from a five-person small business to a global company. The same account can hold sales, service and commerce data.
Закрыть CRM: Records are built around the deal, not the org chart. That keeps customer relationships simple to track for a small sales team. It is closer to a sales engagement tool than a traditional CRM.
2. Lead Management and Pipelines
Salesforce: Marketing Cloud runs campaigns that feed more leads into the pipeline. Lead routing, scoring and multiple pipelines are configurable per team. Setup takes longer, but the rules survive growth.
Закрыть CRM: Smart Views filter each lead list by criteria you set, so reps always know who to call next. The visual pipeline shows bottlenecks at a glance. Prospects move with a drag, on desktop or a mobile device.
3. Email, Calling and Outreach
Salesforce: Email templates, bulk email and sequences all exist, but calling usually arrives through an add on or a partner app. Reps often keep a separate dialer open. That extra layer costs money and setup time.
Закрыть CRM: Calls, email and SMS share one inbox, so a rep can talk, log and follow up in the same screen. Email sequences and templates ship on the paid plans. This is the clearest advantage Close CRM holds.
⚠️ Предупреждение: If your reps make 50+ phone calls a day, the cost of bolting a dialer onto Salesforce can erase its lower entry price.
4. Автоматизация рабочих процессов
Salesforce: You automate business processes through a point-and-click interface, no developer required. Increased automation has been shown to boost employee productivity by 30%. Approval flows, alerts and record updates all sit in the same строитель.
Закрыть CRM: Workflows fire automated follow ups and reminders so no lead goes cold. Automation here targets outreach tasks rather than company-wide sales processes. It is narrower, and much faster to configure.
5. Функции ИИ
Salesforce: Einstein AI, now branded Agentforce, automates tasks and personalizes customer experiences. Since 2025 the roadmap has centred on agentic automation, where an AI agent handles work end to end. Access depends on your tier and add ons.
Закрыть CRM: Sales AI summarizes calls and drafts replies inside the inbox. It is aimed squarely at rep productivity. There is no equivalent to a company-wide AI agent layer.
6. Отчетность и аналитика
Salesforce: Reporting is the gap that matters most. Tableau integration supports data-driven decisions with high forecasting accuracy, and custom graphs are easy to create. Enhanced reports and dashboards come standard on higher tiers.
Закрыть CRM: Reports cover quick KPI checks and coaching, which suits daily stand-ups. Users have said the reporting functionality is weak for deeper sales performance analysis. Bigger teams usually export data elsewhere.
7. Обслуживание и поддержка клиентов
Salesforce: Service Cloud adds case management and tools for customer service support, which Close CRM has no answer for. Chatter keeps employees talking on the same record. Salesforce reports a 33% CSAT improvement from that shared view.
Закрыть CRM: Conversations keep every message with a client on one timeline, but this is sales outreach, not a support desk. Vendor support itself is strong, with a help center, API documentation and product updates. Onboarding help is free.
8. Integrations and Data
Salesforce: AppExchange launched in 2006 and now lists over 5000 apps, including QuickBooks, Zendesk and MailChimp. MuleSoft Anypoint connects business data from almost any system, with templates for SAP and Oracle. Data Cloud unifies that infrastructure in real time.
Закрыть CRM: Close integrates with over 80 other tools, covering Zoom meetings, calendars and email. Some key connections found in other CRMs are missing. For a lean stack that is fine, for a mixed one it hurts.
9. Customization and Developer Tools
Salesforce: Customization options include custom fields, custom objects, tabs, email templates and enhanced reports. A developer can build a full app on the same platform, and Agentforce extends that to Приложения на основе искусственного интеллекта. This near-endless flexibility is why the industry treats it as the default.
Закрыть CRM: You get custom fields and a clean API, but not the deep object model. Close is not as customizable as other CRMs, which limits how far it bends to odd sales processes. The ROI calculator gives a sneak peek at expected payback before you commit.
10. Ценообразование и стоимость
Here are both price lists side by side.
| Уровень | Salesforce | Закрыть CRM |
|---|---|---|
| Вход | Базовый пакет: 25 долларов США/пользователь/месяц | Основные расходы: 35 долларов за место в месяц. |
| Середина | Профессиональный тариф: 75 долларов США за пользователя в месяц. | Рост: 99 долларов США/место/месяц |
| Вершина | Корпоративный сегмент: 150 долларов США/пользователь/месяц | Стоимость: 139 долларов США/место/месяц |
Salesforce: Entry cost is $10 lower per user, and the Essentials tier is billed annually. The real spend shows up in add ons, implementation and training. Budget beyond the sticker price.
Закрыть CRM: Entry pricing sits mid-tier for the category, and the jump from Essentials to Growth is steep. What you pay includes calling, so compare totals rather than headline seats. The top plan undercuts Salesforce Enterprise by $11.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Большое количество телефонных звонков | Закрыть CRM | Dialers are built in |
| Service and marketing in one account | Salesforce | Four dedicated clouds |
| Подробная отчетность и прогнозирование | Salesforce | Tableau and custom graphs |
| Setup this week | Закрыть CRM | One-click migration, days not weeks |
| A platform that scales for years | Salesforce | Custom objects and 5000+ apps |
| Fewest moving parts | Закрыть CRM | One inbox, one workflow |
💰 Ваш бюджет
Salesforce opens cheaper per user, but implementation and add ons decide the real cost. Close CRM costs more per seat and includes calling, so the totals often land closer than they look.
🔌 Ваш технологический стек
If you already run QuickBooks, Zendesk or SAP, Salesforce will integrate with less custom work. Close connects to 80+ apps, which covers a lean stack of sales tools.
📞 Ваш процесс продаж
Outbound teams that dial all day will close more deals inside Close CRM. Teams that manage long, multi-stakeholder cycles get more from Salesforce.
🎓 Ваш уровень опыта
Close CRM is quick to learn, and reps can search, create and track records on day one. A Salesforce team usually needs an admin, plus training, before it hums.
🆓 Бесплатные пробные версии и демо-версии
Close offers a 14-day free trial, and a motivated team can be fully live inside it. Salesforce gives 30 days, which is worth spending on a real pipeline, not sample data.
🛟 Варианты поддержки
Close CRM support is proactive during onboarding and includes free migration help. Salesforce reserves 24/7 customer support for higher tiers, which affects smaller businesses most.
Руководство по переключению
Already using one of these? Here is what changes.
🔄 Переходите с Salesforce на Close CRM?
✅ Что вы получите:
- Calling, texting and email in one inbox with no add on
- Setup in days instead of a multi-week rollout
- Live call coaching and Smart Views for rep focus
❌ Что вы потеряете:
- Service Cloud case management and Marketing Cloud campaigns
- Custom objects, Tableau reporting and forecasting depth
- The AppExchange marketplace and its 5000+ apps
📋 Как переключиться:
- Export leads, contacts and open opportunities from Salesforce as CSV
- Start the 14-day Close CRM trial and request the free migration
- Rebuild your pipelines, then port email templates and sequences
🔄 Переходите с Close CRM на Salesforce?
✅ Что вы получите:
- Sales, service, marketing and commerce in one platform
- Stronger reporting, dashboards and forecasting accuracy
- Einstein AI, Data Cloud and near-endless customization
❌ Что вы потеряете:
- Built-in power and predictive dialers
- The single inbox that keeps calls and email together
- Same-week onboarding and free migration support
📋 Как переключиться:
- Export leads, contacts and call activity from Close CRM
- Open a Salesforce trial and map fields before you import
- Add a dialer app from AppExchange, then train the team
Что не было рассмотрено в нашем обзоре
This comparison focused on small and mid-sized sales teams. We did not test Salesforce quote-only products, custom Agentforce builds, or bulk licensing for hundreds of users. Call quality across regions and mobile app performance also sit outside what we checked. If you run a large service desk or a commerce operation, your priorities will differ from the ones weighed here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Salesforce |
| 🚀 Основные функции CRM | Salesforce |
| 📞 Calling and Outreach | Закрыть CRM |
| 📊 Отчетность и аналитика | Salesforce |
| 👶 Простота использования | Закрыть CRM |
| 🔌 Интеграции | Salesforce |
| 🤖 Функции ИИ | Salesforce |
| 🏆 Общий победитель | Salesforce |
🏆 ПОБЕДИТЕЛЬ: SALESFORCE
Salesforce wins 5 of 7 categories.
Лучше всего подходит для: growing companies, teams that need service and marketing alongside sales, and anyone who wants reporting that holds up as the business grows.
Salesforce and Close CRM are not really competing for the same buyer. Salesforce is a platform with clouds for sales, service, marketing and commerce, плюс ИИ innovation through Agentforce.
Close CRM is a sharp tool for one job: calling prospects and closing them. Reporting is its weak spot, and customization is thinner than most CRM options.
There is no single лучшая CRM for every team. Choose Close CRM if your revenue depends on phone volume and you want your team live this month. Choose Salesforce if customer success, analytics and long-term growth matter more than a fast start.
Больше сравнений Salesforce
Here is how Salesforce lands against the other names on most shortlists.
Salesforce побеждает по следующим параметрам: custom objects and field-level control, AppExchange breadth, forecasting depth for large sales teams
HubSpot побеждает по следующим показателям: a usable free tier, faster onboarding for a small business, friendlier marketing tools out of the box
Salesforce побеждает по следующим параметрам: scale for complex processes, Einstein AI maturity, third-party app choice
Zoho CRM выигрывает по следующим параметрам: far lower seat cost, a bundled office suite, lighter admin workload for smaller businesses
Salesforce против Пайпдрайв
Salesforce побеждает по следующим параметрам: Service Cloud case management, Tableau-grade analytics, customization options that survive growth
Pipedrive побеждает в следующих условиях: a simpler pipeline view, cheaper entry seats, setup a founder can finish alone
Salesforce побеждает по следующим параметрам: Data Cloud unification, MuleSoft integration templates, marketplace apps for QuickBooks and SAP
Freshsales побеждает по следующим показателям: built-in phone at a lower price, quicker implementation, clearer pricing with fewer add ons
Больше информации о Close CRM по сравнению с другими сервисами.
Close CRM also gets weighed against these tools.
Достижение высоких результатов в сфере CRM по следующим направлениям: call reliability and dialer depth, a cleaner interface for sales reps, proactive onboarding help
GoHighLevel побеждает по: funnels and landing pages included, white-label options for agencies, one price covering many clients
Достижение высоких результатов в сфере CRM по следующим направлениям: predictive dialing, faster ramp for a new sales team, sales-first record design
Кеап побеждает по: deeper marketing automation, invoicing and payments built in, long-term nurture campaigns
Достижение высоких результатов в сфере CRM по следующим направлениям: calling included at every paid tier, fewer clicks per outreach task, no upsell wall on core features
HubSpot побеждает по следующим показателям: a free starting plan, stronger dashboards, marketing and service modules under one login
Закрытие CRM против закрытия CRM в понедельник
Достижение высоких результатов в сфере CRM по следующим направлениям: built-in calling and SMS, email sequences that reps actually use, live call coaching
В понедельник CRM-системы добились успеха в следующих областях: flexible boards and views, cheaper seats for large teams, project work beside deals
Часто задаваемые вопросы
Чем именно занимается Salesforce?
It stores customer data and runs sales, service, marketing and commerce from one cloud account. Teams track deals, launch campaigns and handle support cases in the same place.
Является ли Salesforce бесплатным в использовании?
No. Paid plans start at $25 per user monthly on Essentials, billed annually. A 30-day trial lets you test the platform before you commit.
Что такое CRM-система с возможностью закрытия сделки?
It is a sales platform for small teams that combines calling, SMS and email in one inbox. Dialers, workflows and reporting sit alongside the lead records.
Сколько это будет стоить в месяц?
Seats cost $35 monthly on Essentials, $99 on Growth and $139 on Scale. Every plan includes a 14-day free trial with no card required.
Какая CRM-система лучше, чем Salesforce?
It depends on the job. Close CRM wins for phone-heavy outbound teams, and Pipedrive suits simple pipelines. For breadth across sales, service and marketing, few match it.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 