📊 Our Test Results:
- 🚀 Facilidade de instalação: Keap was live in under 2 hours vs Creatio’s 3–6 month average — Keap wins
- 🤖 Automação Construtor: Keap’s visual “when-then” flows took 10 minutes to build vs Creatio’s no-code studio taking 45 minutes — Keap wins
- 📧 Marketing por e-mail: Keap’s built-in broadcast + automation beat Creatio’s marketing module on speed and simplicity — Keap wins
- 🔧 Customization Depth: Creatio’s no-code platform allows far more complex workflow design for enterprise needs — Creatio wins
- 💰 Per-User Cost: Creatio starts at $25/user/month vs Keap’s flat $299/month for all users — Creatio wins for large teams
Are you stuck choosing between two very different CRM platforms?
Keap vs Creatio CRM both promise to help you manage customer relationships and automate sales processes.
But they are built for completely different types of businesses.
I spent three weeks testing both tools side by side.
Here’s everything you need to make the right call.
Visão geral
To give you an accurate comparison, I tested both Keap and Creatio CRM hands-on.
I set up automations, built pipelines, ran email campaigns, and evaluated the learning curve for each.
My goal was simple: find out which tool delivers more value for real businesses in 2026.
O que é Keap?
Keap is an all-in-one CRM designed for pequenas empresas and service-based entrepreneurs.
It combines contact management, email marketing, sales pipeline, and payment processing in one place.
Keap was formerly known as Infusionsoft, and it has been rebuilt for simplicity and speed.
Keap
Keap is the go-to CRM for small negócios owners who want to automate follow-ups, manage contacts, and close deals faster. Its visual automation builder helps you create multi-step campaigns without any technical skills.
Preços de manutenção
Here’s what Keap costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| $299/month (Annually Billed) | US$ 299/mês | Small businesses wanting an all-in-one CRM |
Teste grátis: Keap offers a 14-day free trial with no credit card required.
Garantia de reembolso: Keap does not publicly advertise a standard money-back guarantee.
📌 Observação: The $299/month plan is billed annually. A mandatory onboarding fee of $500 applies to new accounts. This covers your dedicated Implementation Strategy Manager setup.
⚠️ Warning: Keap’s flat-rate pricing includes up to 1,500 contacts. Extra contacts cost more. Always check your contact count before signing up to avoid surprise charges.
Key Benefits of Keap
Here’s why Keap stands out for small business owners:
- Visual Automation Builder: Keap’s “when-then” builder lets you create complex follow-up sequences in minutes. No coding or technical background needed.
- Plataforma Tudo-em-Um: Keap combines CRM, email, SMS, landing pages, and payments in a single tool. You don’t need five different apps to run your business.
- AI Marketing Assistente: Keap’s built-in AI generates email copy and automates campaign creation. This saves hours of manual work each week.
- Built-in Payment Processing: You can send invoices and collect payments directly inside Keap. No third-party payment tool required.
- Dedicated Onboarding Support: Every new Keap account gets an Implementation Strategy Manager. This guided setup helps you launch faster and avoid common mistakes.
- Email and SMS Together: Keap lets you send emails and texto messages from one platform. Multi-channel follow-ups are easy to manage.
Keap Pros & Cons
✅ Pros
- Fast setup — most users are live in under 2 hours
- Visual automation builder is beginner-friendly
- Built-in payments remove the need for extra tools
- assistente de IA speeds up email and campaign creation
❌ Cons
- Flat-rate pricing can feel expensive for solo operators
- Limited customization compared to enterprise CRMs
- Extra contact tiers add unexpected costs as you grow
O que é o Creatio CRM?
Creatio CRM is a no-code platform built for mid-sized to large enterprises.
It covers the full customer lifecycle — marketing, sales, and service — in one unified suite.
Creatio’s biggest strength is letting teams build custom apps and workflows without writing a single line of code.
Creatio CRM
Creatio CRM is a no-code enterprise platform that lets teams design custom workflows, automate complex processes, and get a 360-degree view of every customer. It’s ideal for organizations with unique, high-volume sales and service operations.
Preços do Creatio CRM
Here’s what Creatio CRM costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 25 por usuário por mês | Small teams getting started with no-code CRM |
| Empresa | US$ 55 por usuário por mês | Mid-sized businesses needing advanced automation |
| Ilimitado | US$ 85 por usuário por mês | Large enterprises requiring unlimited customization |
Teste grátis: Creatio offers a 14-day free trial to explore the platform before purchasing.
Garantia de reembolso: Creatio does not publicly list a standard money-back guarantee policy.
📌 Observação: Creatio uses a composable pricing model. Sales, Marketing, and Service products are each priced separately at around $15/user/month on top of the base platform fee. Factor these add-ons when calculating total cost.
⚠️ Warning: Creatio requires a minimum annual commitment, making it harder to cancel mid-year. Some users report the total cost rises significantly when adding multiple product modules.
Key Benefits of Creatio CRM
Here’s why Creatio CRM stands out for enterprise teams:
- Plataforma sem código: Creatio lets any team member design and modify workflows without coding. This removes IT dependency for most process changes.
- Visão do cliente em 360 graus: Creatio unifies data from sales, marketing, and service in one profile. Teams always know the full history of every customer interaction.
- AI-Powered Intelligence: Creatio uses AI to suggest next best actions, score leads, and automate customer service responses. This helps teams prioritize high-value opportunities.
- Industry-Specific Templates: Creatio offers over 20 specialized packages for industries like banking, seguro, and manufacturing. This reduces time-to-value for complex sectors.
- Full Business Process Coverage: Creatio supports marketing, sales, customer service, and select back-office operations. It goes beyond typical CRM scope.
- Composable Architecture: Teams can assemble their CRM by selecting only the modules they need. This avoids paying for features you don’t use.
Creatio CRM Pros & Cons
✅ Pros
- No-code customization makes it highly flexible
- 360-degree customer view across all departments
- Strong AI features for lead scoring and next actions
- 20+ industry-specific pre-built templates available
❌ Cons
- Steep learning curve — implementation averages 3–6 months
- Modular pricing adds up quickly for full feature access
- Too complex for small businesses with simple sales cycles
Comparação de recursos
Ready to see how Keap and Creatio CRM stack up feature by feature?
We’ll cover 9 key areas to help you find the right fit for your business.
| Recurso | Keap | Creatio CRM |
|---|---|---|
| Preço inicial | $299/month (flat) | US$ 25 por usuário por mês |
| Teste grátis | ✅ 14 days | ✅ 14 days |
| Construtor de Automação | ✅ Visual when-then | ✅ No-code studio |
| Marketing por e-mail | ✅ Built-in | ✅ Marketing module |
| SMS Messaging | ✅ Built-in | ❌ Limited |
| Payment Processing | ✅ Built-in | ❌ Not included |
| Recursos de IA | ✅ Content generation | ✅ Lead scoring + next actions |
| Industry Templates | ❌ Limited | ✅ 20+ templates |
| Ideal para | Pequenas empresas | Mid to large enterprises |
1. Construtor de Automação
Keap: Keap’s “when-then” automation builder is visual and beginner-friendly. You pick a trigger (like “contact submits a form”) and set the action (like “send a follow-up email”). Complex multi-channel journeys take minutes to set up, not hours.
Creatio CRM: Creatio’s Studio is a no-code automation engine for enterprise-level workflows. It supports highly complex, conditional multi-step processes across sales, marketing, and service. The flexibility is powerful, but the learning curve is real.
⚠️ Warning: Creatio’s Studio requires time to master. Budget for a 3–6 month implementation period if you’re planning deep workflow customization.
2. CRM and Contact Management
Keap: Keap’s CRM is built around simplicity. You can tag contacts, view activity logs, score leads, and segment your list with ease. It’s perfect for service-based businesses tracking a few hundred to a few thousand contacts.
Creatio CRM: Creatio delivers a 360-degree customer view across every touchpoint — sales, marketing, and service. It tracks the full customer lifecycle and gives every team member access to the same complete contact history.
3. Email and SMS Marketing
Keap: Keap combines email broadcasts and SMS text messages in one platform. You can build personalized email sequences and trigger text follow-ups in the same automation. No third-party integrations needed for multi-channel divulgação.
Creatio CRM: Creatio’s Marketing application handles email campaigns, lead nurturing, and personalized journeys. SMS capabilities are limited compared to Keap. Teams needing text messaging often need add-ons or third-party integrations.
✅ Test Result: Keap’s combined email + SMS automation is a clear win for businesses running multi-channel follow-up sequences. Creatio requires additional setup to match this capability.
4. Gestão do Pipeline de Vendas
Keap: Keap’s visual sales pipeline lets you drag and drop deals through custom stages. You can trigger automations at each stage — like sending a quote when a deal moves to “Proposal Sent.” It’s fast to set up and easy to use daily.
Creatio CRM: Creatio’s sales pipeline includes forecasting, opportunity tracking, and AI-powered next-action suggestions. It’s built for complex sales processes with multiple stakeholders and long deal cycles. Small teams may find it over-engineered.
5. Recursos de IA
Keap: Keap’s AI assistant generates email subject lines, body copy, and campaign sequences automatically. This speeds up campaign creation for time-strapped business owners who don’t want to write every message from scratch.
Creatio CRM: Creatio uses AI for lead scoring, next-best-action suggestions, and automated customer service responses. Its AI is more focused on intelligent decision-making than content generation, making it better suited for data-heavy enterprise teams.
6. Landing Pages and Lead Capture
Keap: Keap includes a landing page builder for lead capture forms and opt-in pages. You can connect form submissions directly to automations, so new leads are followed up imediatamente. No separate landing page tool needed.
Creatio CRM: Creatio focuses more on managing existing leads than capturing new ones from landing pages. Most teams use Creatio’s Marketing module alongside third-party tools for top-of-funnel lead generation.
⚠️ Warning: If lead capture is a core need, Keap has a significant built-in advantage. Creatio’s landing page capabilities are not as developed for small team self-service use.
7. Relatórios e Análises
Keap: Keap provides sales analytics, ROI reports, and campaign performance dashboards. The reports are clean and easy to read. They’re designed for business owners who need quick insights, not data analysts who need deep drill-downs.
Creatio CRM: Creatio’s analytics cover sales forecasting, service analytics, ROI reports, and predictive insights. The reportagem depth is far greater than Keap’s. Enterprise teams can build custom dashboards and track key metrics across every business unit.
8. Integrações
Keap: Keap integrates with popular tools like QuickBooks, Zapier, WordPress, and PayPal. Its native integrations cover most small business needs. Zapier extends its reach to thousands of additional apps.
Creatio CRM: Creatio connects with enterprise tools like Microsoft Dynamics, SAP, and major marketing platforms. Its integration network is designed for large organizations with complex tech stacks. Custom integrations can be built using its no-code tools.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plano | Keap | Creatio CRM |
|---|---|---|
| Entry Level | $299/month (all users) | $25/user/month (Growth) |
| Mid Tier | — | $55/user/month (Enterprise) |
| Top Tier | — | $85/user/month (Unlimited) |
| Teste grátis | 14 days | 14 days |
Keap: Keap’s flat $299/month covers all users — making it predictable and simple for small teams. But as contact lists grow beyond 1,500, costs increase. The mandatory $500 onboarding fee adds to the upfront investment.
Creatio CRM: Creatio’s per-user model starts cheaper but scales up. A team of 10 on the Growth plan pays $250/month — less than Keap. But adding Sales, Marketing, or Service modules at $15/user each pushes costs well past $299/month quickly.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Quick setup with no IT support | Keap | Live in hours, not months |
| Complex enterprise workflows | Creatio CRM | No-code studio built for it |
| Built-in SMS marketing | Keap | Native email + SMS together |
| Industry-specific CRM templates | Creatio CRM | 20+ vertical templates available |
| Built-in payment processing | Keap | Invoicing included natively |
| Predictive AI and forecasting | Creatio CRM | AI scoring and next-action engine |
| Affordable for small team (under 5) | Keap | Flat rate beats per-seat for small teams |
💰 Your Budget
For teams under 5 users, Keap’s flat $299/month is more predictable. Creatio becomes cost-competitive for larger teams, but module add-ons can push the total well above Keap’s pricing.
🔌 Your Tech Stack
Keap works well with common small business tools via Zapier and native integrations. Creatio is better suited for complex enterprise environments with tools like SAP, Microsoft Dynamics, or custom API needs.
📝 Your Sales Process
Keap handles straightforward service-based sales cycles very well. Creatio is the better choice for complex B2B sales with multiple decision-makers, long timelines, and custom approval workflows.
🎓 Your Experience Level
Keap is designed for non-technical business owners who want results fast. Creatio requires a steeper learning curve and often needs dedicated admin time or professional services to get the most value.
🆓 Free Trials and Demos
Both tools offer 14-day free trials. Test Keap if you want to be live within the first day. Test Creatio if you have dedicated IT resources and want to explore complex workflow design.
🛟 Support Options
Keap provides a dedicated Implementation Strategy Manager to every new account. Creatio offers a tiered support model with a collaborative client success team for enterprise customers.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Keap to Creatio CRM?
✅ What you’ll gain:
- Far deeper workflow customization with no-code tools
- A true 360-degree view across sales, service, and marketing
- Industry-specific templates for complex business verticals
❌ What you’ll lose:
- Built-in SMS messaging and payment processing
- Simple flat-rate pricing (Creatio modular costs add up)
- Fast onboarding — Creatio takes months to fully implement
📋 How to switch:
- Export all contacts and deal data from Keap as a CSV file
- Create your Creatio account and set up your base CRM structure
- Import your contacts, rebuild your pipelines, and configure automations in Creatio’s Studio
🔄 Switching from Creatio CRM to Keap?
✅ What you’ll gain:
- Built-in SMS and email marketing in a single platform
- Native payment processing — invoice and collect money without extra tools
- Dramatically faster setup and a lower learning curve
❌ What you’ll lose:
- Deep no-code workflow customization for complex processes
- Industry-specific vertical templates and pre-built workflows
- Enterprise-grade predictive analytics and AI forecasting
📋 How to switch:
- Export all contacts, deals, and activity logs from Creatio
- Sign up for a Keap trial and complete your onboarding with your Implementation Manager
- Import contacts via CSV and rebuild your pipelines and automations in Keap’s visual builder
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing (Small Teams) | Keap |
| 🚀 Ease of Setup | Keap |
| 📧 Email + SMS Marketing | Keap |
| 💳 Payment Processing | Keap |
| 🤖 AI Features (Content) | Keap |
| 🔧 Customization Depth | Creatio CRM |
| 📊 Analytics and Forecasting | Creatio CRM |
| 🏭 Industry-Specific Templates | Creatio CRM |
| 🏆 Overall Winner | Keap |
🏆 WINNER: KEAP
Keap wins 5 out of 8 categories.
Best for: Small businesses, service-based entrepreneurs, solo operators wanting automation
Keap and Creatio CRM serve very different audiences.
Keap is built for small business owners who need speed, simplicity, and an all-in-one toolkit.
Creatio CRM is built for enterprise teams that need deep customization and complex process management.
Creatio is the right call for large organizations with IT resources and long implementation timelines.
However, for most small to mid-sized businesses, Keap delivers more value right out of the box.
Now go pick the right CRM and start closing more deals!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap vs GoHighLevel
Keap wins on: Ease of use, faster onboarding, cleaner interface
GoHighLevel wins on: Agency features, white-labeling, broader funnel tools
Keap vs Pipedrive
Keap wins on: Built-in email/SMS, payment processing, full automation
Pipedrive wins on: Visual pipeline simplicity, lower starting price
Keap vs ActiveCampaign
Keap wins on: All-in-one simplicity, built-in payments, onboarding support
ActiveCampaign wins on: Email marketing depth, lower price for pure email automation
Keap wins on: Simpler setup, built-in payments, dedicated onboarding
HubSpot wins on: Free tier, inbound marketing tools, larger app network
Keap vs ClickFunnels
Keap wins on: CRM depth, contact management, automation flexibility
ClickFunnels wins on: Funnel building, page design, sales funnel focus
Keap vs Povo
Keap wins on: Automation, SMS marketing, payment processing
Folk wins on: Lightweight simplicity, relationship-focused CRM for small teams
Keap wins on: Full CRM, payments, multi-channel automation
Instantly wins on: E-mail frio outreach at scale, deliverability tools
Keap wins on: CRM features, email/SMS marketing, sales automation
ClickUp wins on: Project management, task tracking, team collaboration
Keap wins on: Marketing automation, built-in payments, contact tagging
Monday CRM wins on: Visual boards, team collaboration, flexible project views
Keap vs Cápsula CRM
Keap wins on: Automation depth, email marketing, SMS, payments
Capsule CRM wins on: Simplicity and affordable entry pricing
Keap wins on: Marketing automation, SMS, built-in payment tools
Insightly wins on: Project management integration, lower cost entry plans
Keap wins on: All-in-one simplicity, payments, SMS automation
Freshsales CRM wins on: AI-powered sales features, free tier availability
Keap vs Salesforce
Keap wins on: Ease of use, faster setup, better for small teams
Salesforce wins on: Enterprise customization, integrations, reporting depth
Keap vs Zendesk
Keap wins on: Sales automation, marketing tools, contact lifecycle management
Zendesk wins on: Customer support ticketing and helpdesk capabilities
More of Creatio CRM Compared
Here’s how Creatio CRM stacks up against other competitors:
Creatio CRM wins on: No-code enterprise customization, industry templates, AI forecasting
GoHighLevel wins on: Agency-focused features, white-label capabilities, easier pricing
Creatio CRM wins on: Process depth, full lifecycle management, no-code workflow design
Pipedrive wins on: Simplicity, faster setup, lower cost for pipeline-focused teams
Creatio CRM wins on: Customization depth, complex B2B process management
HubSpot wins on: Free tier, inbound marketing tools, broader app network
Creatio CRM wins on: CRM depth, process automation, analytics
ClickFunnels wins on: Sales funnel creation, landing pages, conversion optimization
Creatio CRM vs Instantaneamente
Creatio CRM wins on: Full CRM capabilities, service management, enterprise workflows
Instantly wins on: Cold outreach at scale, email warm-up, deliverability
Creatio CRM vs Capsule CRM
Creatio CRM wins on: Enterprise scale, customization, AI-powered features
Capsule CRM wins on: Simplicity, lower cost, faster setup for small teams
Creatio CRM wins on: Process automation depth, no-code customization, analytics
Insightly wins on: Integrated project management, lower cost entry plans
Creatio CRM wins on: No-code process design, industry templates, enterprise scale
Freshsales CRM wins on: Ease of use, free plan, AI-assisted selling at lower cost
Creatio CRM wins on: No-code customization speed, faster implementation, lower complexity
Salesforce wins on: App marketplace, brand recognition, global enterprise support
Creatio CRM wins on: Enterprise capabilities, full process automation, scalability
Folk wins on: Simplicity, relationship-first CRM for small teams
Creatio CRM wins on: Process automation depth, no-code workflows, analytics
Monday CRM wins on: Visual project views, team collaboration, intuitive interface
Perguntas frequentes
What is better than Keap?
For enterprise teams needing deep customization, Creatio CRM and Salesforce are stronger options than Keap. For small businesses wanting simpler pricing, HubSpot’s free tier or Pipedrive may be a better fit depending on your needs.
What is Keap good for?
Keap is best for service-based small businesses that need to automate follow-ups, manage contacts, send email and SMS campaigns, and collect payments — all in one place. It’s especially popular with coaches, consultants, and local service providers.
Is Keap a CRM tool?
Yes, Keap is a CRM tool. It combines contact management, sales pipeline, email marketing, SMS, and payment processing in one platform. It was formerly known as Infusionsoft before being rebranded as Keap.
What is Keap used for?
Keap is used by small businesses to automate repetitive tasks like follow-up emails, appointment reminders, lead nurturing, and invoicing. It helps owners save time and increase revenue by running marketing and sales on autopilot.
Is Keap easy to use?
Keap is easier to use than most enterprise CRMs and includes a dedicated onboarding manager to help new users. Most small business owners can get their first automation running within a few hours of signing up.
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