⚡ Veredito rápido:
- Preços: Pipedrive starts at $14/user/month. Freshsales starts at $9/user/month.
- Ideal para: Pipedrive for visual deal tracking. Freshsales for built-in calling and lead scoring.
- Principal diferença: Pipedrive is built around pipeline management. Freshsales bundles phone, email, and AI in one place.
- Nossa escolha: Pipedrive, rated 4.3 against 4.0, for teams whose whole job is moving deals forward.
Most sales teams pick a CRM platform for one reason.
They want fewer leads slipping through the cracks.
Pipedrive and Freshsales both promise that.
Mas estes dois CRM platforms solve different halves of the same problem.
One is built around the visual sales pipeline. The other is built around customer engagement.
Visão geral
This Pipedrive vs Freshsales comparison covers pricing, key features, and ease of use.
It also breaks down which CRM software fits which negócios precisa.
Nosso escritor spent hands-on time inside Pipedrive CRM.
We evaluated Freshsales using published documentation, pricing pages, and G2 reviews.
By the end, you will know which of these two CRM platforms fits your sales process.
O que é Pipedrive?
Pipedrive is CRM software built around deal management.
Every deal sits on a card you drag between stages.
That drag-and-drop board is the whole point of the product.
Sales reps see what to do next without digging through menus.
Pipedrive offers unlimited customizable pipelines on every paid plan.
It also adds lead management, email marketing, and an AI sales assistant on top.
Here is a closer look at how the platform works day to day.
🏆 Vencedor: Pipedrive
Best for teams that live inside a pipeline. Drag deals, log calls, and close deals faster.
Preços do Pipedrive
Pipedrive charges per user, per month. Here is the current lineup.
| Plano | Preço | Ideal para |
|---|---|---|
| Lite | US$ 14 por usuário por mês | Solo reps tracking a single pipeline |
| Crescimento | US$ 24 por usuário por mês | Small businesses adding sales automação |
| Premium | US$ 49 por usuário por mês | Teams needing custom reports and forecasting |
| Final | US$ 69 por usuário por mês | Larger sales teams with permission controls |
Preços verificados em julho de 2026.
Teste grátis: Yes. Pipedrive offers a 14-day trial with no card required.
Garantia de reembolso: No blanket refund window. Cancel before renewal to avoid the next charge.
📌 Observação: There is no free version of Pipedrive. Email marketing and lead capture ship as paid add-ons, so the sticker price is rarely the final price.
⚠️ Pricing conflict: Some published comparisons list five Pipedrive tiers running from $12.50 to $99 per user. Our table follows our own verified data: four plans from $14 to $69. Check the pricing page before you buy.
Principais benefícios do Pipedrive
Here is what makes Pipedrive worth a look:
- Múltiplos canais de vendas: Run separate boards for new business, renewals, and partners. Each one gets its own stages.
- Interface intuitiva: The Kanban board is praised in G2 reviews for fast onboarding. New reps get productive in days.
- Assistente de vendas com IA: Pipedrive surfaces notifications and next-step advice based on your sales activities.
- Ampla integração: Over 350 native connections cover email, calendars, contabilidadee ferramentas de suporte.
- Relatórios personalizados: Build revenue and activity dashboards without exporting customer data to a spreadsheet.
- Permission controls: Higher tiers add access restrictions that big sales teams tend to require.
O que nossa equipe observou
Our writer set up a live pipeline in Pipedrive and worked real deals through it for several days. Here is what stood out:
Prós e contras do Pipedrive
✅ Prós
- Unlimited customizable pipelines on every paid plan
- Drag-and-drop deal board that new reps learn quickly
- Over 350 native integrations with business tools
- 24/7 email and chat support for every customer
❌ Contras
- No free plan, so testing means paying or trialing
- Phone support is limited to higher-tier plans
- Calling needs a third-party app or paid add-on
O que é o Freshsales CRM?
Freshsales is the CRM platform inside the Freshworks family.
It bundles the phone, the caixa de entrada, and the pipeline into one screen.
Reps can call a lead without leaving the contact record.
Freddy AI then scores that lead and predicts which ones will convert.
Freshsales stands apart from most CRM tools by capturing leads from WhatsApp and web forms.
The result is one platform for outreach, contact management, and follow-up.
The walkthrough below shows the interface in motion.
Runner Up: Freshsales CRM
Best for small teams that call and email all day. Phone, inbox, and AI scoring in one CRM.
Preços Freshsales
Freshsales undercuts most CRM systems at the entry tier.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 9 por usuário por mês | Pequenas empresas starting with a CRM |
| Pró | US$ 39 por usuário por mês | Teams running multiple sales pipelines |
| Empresa | US$ 59 por usuário por mês | Sales forecasting and custom modules |
Preços verificados em julho de 2026.
Teste grátis: Yes. A 21-day trial covers the paid tiers with no card up front.
Garantia de reembolso: Freshworks bills monthly or annually. Annual terms are discounted but paid up front.
📌 Observação: The free version skips email marketing and file storage. Most teams outgrow it within a quarter and move to Growth.
⚠️ Pricing conflict: Published sources disagree on the free plan. Some cap it at three seats, others describe unlimited users. Our verified table lists paid tiers only, from $9 to $59 per user. Confirm the free tier limits with Freshworks before you plan around it.
Principais benefícios do Freshsales
Here is where Freshsales CRM earns its place:
- Telefonia integrada: Reps dial and log calls from inside the record. In-app dialing appears even in the free tier.
- Freddy IA: Predictive scoring ranks opportunities and supports sales forecasting.
- Multi-channel capture: Leads arrive from web forms, email, and WhatsApp into one customer record.
- Phone support on all plans: 24/5 chat, email, and phone assistance, including on the free tier.
- Sequências de vendas: Automated follow-up sends personalized emails and updates fields on its own.
- Clear plan breakdown: Freshworks publishes a feature-by-feature table so you know what each tier buys.
O que nossa equipe observou
Note: We have not had extended hands-on time with Freshsales CRM yet. Everything above comes from Freshworks documentation, the pricing page, and published G2 reviews.
Prós e contras do Freshsales
✅ Prós
- Free plan with basic CRM features
- In-app dialing without a third-party add-on
- 24/5 phone support on every plan
- Lead scoring across email, forms, and WhatsApp
❌ Contras
- Entry plan often limits you to a single pipeline
- Automação tools draw criticism in G2 reviews
- Menos integrações do que o marketplace do Pipedrive
Comparação de recursos
Here is where the two CRM platforms actually split apart.
We compared nine areas that decide most CRM purchases, then pricing.
| Recurso | Pipedrive | Freshsales |
|---|---|---|
| Preço inicial | US$ 14 por usuário por mês | US$ 9 por usuário por mês |
| Plano Gratuito | ❌ | ✅ |
| Unlimited Custom Pipelines | ✅ | ❌ (higher tiers) |
| Chamadas integradas | ❌ | ✅ |
| Assistente de IA | ✅ | ✅ |
| Integrações nativas | ✅ Mais de 350 | ❌ Menos |
| Suporte por telefone | ❌ Top tiers only | ✅ Todos os planos |
| Gerenciamento de projetos | ✅ | ❌ |
| Ideal para | Deal tracking | Calling and lead scoring |
1. Gestão de Leads
Pipedrive: Leads sit in a separate inbox before they touch your pipeline. That keeps unqualified names out of your forecast. Lead management here is about filtering, not scoring.
Vendas de produtos frescos: Freddy AI ranks each lead by conversion odds. Leads flow in from email, forms, and WhatsApp. Sales reps work the top of the list first.
2. Deal Management and Contact Management
Pipedrive: The board is the product. You manage deals by dragging cards between stages, and the visual sales pipeline updates imediatamente. Deal tracking rarely takes more than a click.
Vendas de produtos frescos: The contact record leads, and the deal follows. Every call, email, and note lands on one customer profile. That suits teams who sell through relationships.
⚠️ Aviso: The Freshsales entry plan often restricts you to one pipeline. Check that limit before you plan multiple sales pipelines.
3. Project Management and Sales Sequences
Pipedrive: Won deals can hand off to a project management board. Delivery work stays beside the deal that created it. Freshsales has no equivalent.
Vendas de produtos frescos: Sales sequences run timed follow-up instead. The system sends the next touch, waits, and moves on. It is outreach depth rather than delivery tracking.
4. Outreach Campaigns and Web Forms
Pipedrive: Campaigns build outreach campaigns from segments already in the CRM. Templates and drag-and-drop editing keep it simple. It arrives as a paid add-on, not a bundled feature.
Vendas de produtos frescos: Web forms feed the funnel from the other direction. Visitors fill a form and land in the CRM already scored. Marketing automation sits closer to the core product here.
5. Email Marketing and Email Tracking
Pipedrive: Full email sync brings your inbox into the deal record. Templates handle personalized emails at volume. Open and click data feeds back into the pipeline.
Vendas de produtos frescos: Email tracking shows who opened what and when. Reps can trigger the next step from that signal. The free version leaves email marketing out entirely.
6. AI Sales Assistant and Freddy AI
Pipedrive: The AI Sales Assistant watches your sales activities and suggests the next move. It flags stalled deals and nudges reps toward the ones likely to close deals this month.
Vendas de produtos frescos: Freddy AI leans predictive. It scores contacts, forecasts outcomes, and drafts replies. These are advanced capabilities for a CRM at this price.
7. Custom Reports and Actionable Insights
Pipedrive: Dashboards turn raw customer data into deal insights you can act on. Custom reports cover revenue, conversion, and rep activity. Sales forecasting improves as your history grows.
Vendas de produtos frescos: Smart AI agents handle the reporting side differently. They watch records and surface actionable insights without a report construtor. G2 reviews describe the automation tools as the weaker half of the platform.
8. Integrações e Marketplace
Pipedrive: Over 350 native connections make this the wider marketplace. Contabilidade, support, and calling apps all plug in. Extensive integrations are the reason many teams stay.
Vendas de produtos frescos: The marketplace is smaller but covers the common tools. Freshworks apps connect natively, which helps if you already run their help desk. Outside that círculo, choice narrows.
9. Documents, Support and Ease of Use
Pipedrive: Quotes and contracts live inside the deal with templates and e-signature. Customer support runs 24/7 over email and chat support, though phone help is reserved for top plans. A deep knowledge base covers the rest.
Vendas de produtos frescos: Freshdesk OMNI ties sales and service records together. Phone support is included on every plan, free tier included. The broader feature set means a slightly steeper first week.
💡 Dica profissional: Both CRM systems ship a mobile app. Install both during the trial and see which one your reps actually open between meetings.
10. Preços e Custos
Here are both price lists side by side.
| Nível | Pipedrive | Freshsales |
|---|---|---|
| Entrada | Lite — US$ 14/usuário/mês | Crescimento — US$ 9/usuário/mês |
| Meio | Crescimento — US$ 24/usuário/mês | Pro — US$ 39/usuário/mês |
| Superior | Premium — US$ 49/usuário/mês | Empresarial — US$ 59/usuário/mês |
| Principal | Ultimate — US$ 69/usuário/mês | — |
Pipedrive: The ceiling is higher at $69 per user, but so is the range. Four tiers let you buy only the advanced features you need. Add-ons for campaigns and lead capture push the real total up.
Vendas de produtos frescos: Nine dollars buys a real CRM with calling included. The jump from Growth to Pro is steep at $30. Still, the top tier undercuts Pipedrive’s by $10 per user.
💡 Cost check: A five-rep team pays $70 monthly on Pipedrive Lite and $45 on Freshsales Growth. Add a calling tool to Pipedrive and that gap closes fast.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Preço de entrada mais baixo | Freshsales | $5 cheaper per user |
| Gerenciamento visual de pipeline | Pipedrive | Drag-and-drop deal board |
| Calling from the CRM | Freshsales | Dialer included, no add-on |
| Integrações de terceiros | Pipedrive | 350+ native connections |
| Phone support on a budget | Freshsales | Incluído em todos os planos |
| Configuração fácil para iniciantes | Pipedrive | Simpler first-week learning curve |
💰 Seu orçamento
Freshsales wins the first invoice at $9 per user. Pipedrive costs more up front but bundles more features into its mid tiers.
🔌 Seu conjunto de tecnologias
Already running Freshworks help desk software? Freshsales connects natively. Everyone else gets more reach from Pipedrive’s marketplace of third-party tools.
📞 Seu Processo de Vendas
Phone-heavy teams should pick Freshsales for in-app dialing. Teams that sell over email and demos get more from Pipedrive’s pipeline management.
🎓 Seu nível de experiência
First-time CRM buyers usually settle into Pipedrive faster. Freshsales packs more advanced functionalities into the same screen, which takes longer to learn.
🤖 Suas necessidades de automação
Both platforms automate tasks like field updates and follow-up reminders. Pipedrive’s builder handles repetitive tasks more reliably, according to G2 reviews.
🛟 Opções de suporte
Pipedrive answers 24/7 by email and chat. Freshsales runs 24/5 but adds the phone line, and neither entry plan promises a dedicated account manager.
Guia de Troca
Already on one of them? Here is what changes when you move.
🔄 Está pensando em migrar do Pipedrive para o Freshsales?
✅ O que você vai ganhar:
- A built-in dialer, so reps log calls without a second app
- Phone support on every plan, including the free tier
- Freddy AI scoring for opportunity management
❌ O que você perderá:
- Unlimited customizable pipelines on the entry plan
- Roughly 350 native integrations you may already rely on
- The project board that tracks work after a deal closes
📋 Como mudar:
- Export deals, contacts, and notes from Pipedrive as CSV files
- Open a Freshsales account and map your stages first
- Import the customer information, then rebuild automations by hand
🔄 Está pensando em migrar do Freshsales para o Pipedrive?
✅ O que você vai ganhar:
- Unlimited pipelines with stages you control
- A much wider marketplace of third-party apps
- Round-the-clock chat and email help, seven days a week
❌ O que você perderá:
- The free plan and the $9 entry price
- Calling and telephony inside the CRM itself
- Phone support at the lower price tiers
📋 Como mudar:
- Export contacts, accounts, and deals from Freshsales
- Start a 14-day Pipedrive trial and build your pipeline stages
- Import the files, then connect a calling app before go-live
O que nossa avaliação não abordou
This comparison focused on small businesses and mid-size sales teams. We did not test enterprise rollouts, custom modules built by developers, or migration at scale. Our Freshsales notes come from documentation and reviews rather than daily use. If you manage fifty or more seats, your business needs will look different from what we describe here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Freshsales |
| 🚀 Pipeline and Deals | Pipedrive |
| 📞 Comunicação | Freshsales |
| 🎯 Reportagem | Pipedrive |
| 👶 Facilidade de uso | Pipedrive |
| 🔌 Integrações | Pipedrive |
| 🛟 Acesso de suporte | Freshsales |
| 🏆 Vencedor Geral | Pipedrive |
🏆 VENCEDOR: PIPEDRIVE
Pipedrive wins 4 of 7 categories.
Ideal para: deal tracking, sales teams with a defined sales process, and businesses that need extensive integrations
Pipedrive and Freshsales are not really chasing the same buyer. Pipedrive sells pipeline clarity, and it does that better than almost any CRM at this price.
Freshsales sells a communication hub. The dialer, the scoring, and the free plan make it the cheaper way to start customer relationship management from zero.
Pick Freshsales if your reps live on the phone and your budget is tight. Pick Pipedrive if your team’s real job is moving deals across stages every week.
Mais comparações do Pipedrive
Here is how Pipedrive lines up against other CRM tools:
Pipedrive vence em: lower entry cost, faster setup, unlimited pipelines on paid plans
A HubSpot vence em: a genuinely free tier, deeper marketing automation, native content tools
Pipedrive vence em: price per user, week-one usability, no admin hire required
Salesforce vitórias em: custom objects, enterprise governance, partner network reach
Pipedrive vs Segunda-feira CRM
Pipedrive vence em: sales-first design, deal insights out of the box, forecasting depth
Vitórias do CRM na segunda-feira em: flexible boards, cross-team work views, visual customization
Pipedrive vs Zendesk Vender
Pipedrive vence em: pipeline customization, marketplace size, standout features for small teams
Zendesk Sell wins on: support-ticket linkage, built-in dialer, shared service history
Mais comparações do Freshsales
And here is how Freshsales holds up elsewhere:
Freshsales vence em: cheaper paid tiers, included telephony, phone support at every level
A HubSpot vence em: content marketing tools, reporting library, larger app directory
Freshsales vence em: cleaner layout, AI scoring on lower tiers, quicker onboarding
O Zoho CRM se destaca em: module customization, price at scale, breadth of sister apps
Freshsales vence em: total cost, setup speed, helpful features available without consultants
A Salesforce se destaca em: scale, reporting control, third-party developer support
This video runs through a few more alternatives worth a look.
Perguntas frequentes
Qual CRM é melhor que o Pipedrive?
It depends on the job. HubSpot beats it on marketing, Salesforce on scale, and Freshsales on calling. For pure pipeline work, few tools beat Pipedrive.
Quem são os concorrentes da Freshsales?
The closest rivals are Pipedrive, HubSpot, Zoho CRM, and Salesforce. Each competes on a different axis: price, marketing depth, customization, or enterprise scale.
O Freshsales é um CRM?
Yes. Freshsales CRM is the sales product from Freshworks. It handles contacts, deals, email, and calling in one place, with AI scoring layered on top.
O Freshsales é gratuito para sempre?
A free tier exists with basic CRM features and no time limit. Seat caps vary by source, and email marketing plus file storage require a paid plan.
O Freshworks é um bom CRM?
We rate it 4.0 out of 5. It is strong on communication and price, weaker on automation and integrations, which is why Pipedrive edges ahead at 4.3.
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