Início rápido
Este guia abrange todos os recursos do SpyFu:
- Começando — Create your account and run a first search
- Como usar a análise da concorrência — Pulls organic and paid traffic history for any rival domain.
- Como usar o Google Ads Advisor — Recommends paid keywords competitors bid on that you currently miss.
- Como usar a pesquisa de palavras-chave — Generates related terms with search volume and difficulty scores.
- Como usar o gerenciamento de leads — Turns researched domains into a saved outreach pipeline.
- Como usar a análise de SERP — Breaks down which pages hold each result and why.
- Como usar leads e contatos comerciais — Surfaces contact details attached to researched domains.
- Como usar a integração do ChatGPT — Uses AI prompts to read keyword sets and draft copy.
- Como usar o rastreador de desempenho diário — Tracks domain movement against rivals week by week.
- Como usar o rastreador de classificação — Monitors weekly progress on your chosen target keywords.
Tempo necessário: 5 minutos por filme
Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas
Por que confiar neste guia?
I have used SpyFu for two years across client seo and ppc work, and tested every feature covered here. This tutorial comes from real hands-on sessions, not vendor screenshots.
SpyFu sits between standard keyword tools and a full ad spying platform.
But most users stop at a single domain search.
This guide shows you how to use SpyFu feature by feature.
You will discover the parts that turn casual users into power users.
Step by step, with screenshots and the shortcuts I actually use.
Tutorial SpyFu
This How to Use SpyFu tutorial walks through every feature in order, from your first search to the rank tracker that proves your work paid off.
SpyFu
See every keyword your competitors rank for and every ad they buy. SpyFu holds more than 15 years of historical data and updates monthly. Unlimited searches start at $29 per month.
Primeiros passos com o SpyFu
Before touching any feature, finish this one-time setup.
Leva cerca de três minutos.
Watch this quick video overview first:
Agora vamos analisar cada etapa.
Passo 1: Crie sua conta
Go to the SpyFu website and click Sign Up.
Insira seu e-mail e crie uma senha.
✓ Ponto de verificação: Verifique o seu caixa de entrada para o e-mail de confirmação.
Step 2: Run Your First Search
SpyFu runs in any browser, so there is nothing to install.
Type a competitor domain into the central search bar and hit enter.
Eis como o painel de controle se parece:
✓ Ponto de verificação: You should see organic and paid traffic for that domain.
Step 3: Set Your Location
Choose the country and city you sell in before you read any numbers.
SpyFu filters results by location, which matters for local seo research.
✅ Concluído: Você está pronto para usar qualquer recurso abaixo.
How to Use SpyFu Competitor Analyzer
Análise da concorrência lets you see the full organic and paid picture behind any rival domain.
Veja como usá-lo passo a passo.
Passo 1: Insira um domínio concorrente
Type a rival website into the central search bar.
SpyFu returns an overview of their organic and paid traffic in seconds.
Step 2: Open the Kombat View
Add two more competitors to run a SpyFu compare across three domains.
Eis como isso se parece:
✓ Ponto de verificação: Venn diagrams show keyword overlap and the gaps only they own.
Step 3: Review Their Backlinks
Switch to the backlinks tab and sort by referring domain strength.
✅ Resultado: You have a keyword and link map that informs your next campaign.
💡 Dica profissional: Backlink Kombat surfaces domains linking to several competitors but not to you. That list is your divulgação shortlist.
Como usar o SpyFu Google Ads Advisor
Consultor do Google Ads lets you find profitable google ads keywords your rivals bid on and you skip.
Veja como usá-lo passo a passo.
Step 1: Connect Your Ad Account
Open Google Ads Advisor and link your advertising account.
You can also paste a keyword list manually.
Step 2: Read the Recommendations
SpyFu ranks suggested keywords by profit potential, not raw volume.
Eis como isso se parece:
✓ Ponto de verificação: A scored list of new keywords appears with cost estimates.
Step 3: Apply Negative Matches
Add the Negative Match Recommendations to stop paying for terms competitors already abandoned.
✅ Resultado: Your ad spend now targets terms with proven demand.
💡 Dica profissional: Negative Match Recommendations flag keywords rivals tried and dropped. Blocking them cedo is the fastest way to optimize a monthly budget.
How to Use SpyFu Keyword Research Tool
Pesquisa de palavras-chave lets you build keyword lists with volume, difficulty and real ranking context.
Veja como usá-lo passo a passo.
Passo 1: Insira uma palavra-chave inicial.
Drop one seed term into the Keyword Gerador.
SpyFu returns related terms, search volume and difficulty for each one.
Step 2: Filter for Quick Wins
Set the ranking position filter to 4-10 and then 11-16.
Eis como isso se parece:
✓ Ponto de verificação: The list narrows to quick win opportunities sitting just outside page one.
Step 3: Export the List
Send the shortlist straight to Google Sheets and group terms by intent.
✅ Resultado: You have a categorised keyword list ready for briefs.
💡 Dica profissional: Advanced filters let you refine by volume, difficulty and cost at once. Save the filter set, then expand it when you need fresh angles.
How to Use SpyFu Leads Manager
Gestão de Leads lets you track the domains you research and turn them into an outreach pipeline.
Veja como usá-lo passo a passo.
Step 1: Save Domains to a List
Click the save icon on any domain you want to keep.
Group saved domains by industry or campaign.
Step 2: Add Notes and Status
Tag each domain with a status so nothing gets researched twice.
Eis como isso se parece:
✓ Ponto de verificação: Your saved list shows every domain with its current stage.
Step 3: Export for Your CRM
Export the list as CSV and push it into your outreach tool.
✅ Resultado: Research and outreach now live in one pipeline.
💡 Dica profissional: Keep one list for link prospects and a separate one for ad competitors. Mixed lists slow every review down.
How to Use SpyFu SERP Analyzer
Análise de SERP lets you see who owns each result page and why they hold the position.
Veja como usá-lo passo a passo.
Step 1: Search a Target Keyword
Enter the keyword and open the SERP analysis tab.
Every ranking page appears with its domain strength.
Step 2: Study the Ranking Pages
Open the top three pages and note the subtopics they skip.
Eis como isso se parece:
✓ Ponto de verificação: You can see thin coverage where deeper content would win.
Step 3: Check the Ad Overlap
Look at which of those domains also buy ads on the same term.
✅ Resultado: You know the exact bar your page has to clear.
💡 Dica profissional: When the same domain ranks and advertises on one keyword, that term is valuable. Prioritise it in your content plan.
Como usar os leads e contatos comerciais do SpyFu
Negócios Leads e Contatos lets you pull contact details for the sites you plan to pitch.
Veja como usá-lo passo a passo.
Step 1: Open a Domain Profile
Load any domain and scroll to the contacts panel.
SpyFu shows the emails and profiles attached to that website.
Step 2: Filter by Role
Narrow the list to editores, marketers or founders before you write.
Eis como isso se parece:
✓ Ponto de verificação: A shorter contact list appears with role labels.
Step 3: Export and Personalise
Export the contacts, then reference a page they published in your first line.
✅ Resultado: Your outreach list is built and personalised.
💡 Dica profissional: Tom the person who published the linking page, not a generic inbox. Reply rates roughly double.
Como usar a integração do SpyFu ChatGPT
ChatGPT Integração lets you turn raw keyword data into briefs and ad copy without leaving the platform.
Veja como usá-lo passo a passo.
Step 1: Select a Keyword Set
Tick the keywords you want the AI to work through.
Smaller sets of twenty terms give sharper output.
Step 2: Choose a Prompt
Pick a clustering, brief or ad copy prompt from the menu.
Eis como isso se parece:
✓ Ponto de verificação: Grouped keywords or draft copy appear beside your data.
Step 3: Edit Before You Publish
Rewrite the draft in your own voz and check every claim.
✅ Resultado: Raw keyword data is now a usable content brief.
💡 Dica profissional: Ask it to cluster by intent first, then request briefs per cluster. One giant prompt returns shallow groupings.
Como usar o rastreador de desempenho diário do SpyFu
Monitoramento de desempenho diário lets you watch how your domain moves against rivals over time.
Veja como usá-lo passo a passo.
Passo 1: Crie um projeto MySpyFu
Add your domain and up to five competitors.
Set the countries and cities you actually sell in.
Step 2: Read the Movement Report
Check which keywords gained or lost positions since last week.
Eis como isso se parece:
✓ Ponto de verificação: Gains and drops are colour coded across the tracked set.
Passo 3: Configurar alertas
Turn on alerts for new competitors and sudden ranking swings.
✅ Resultado: Ranking changes now reach you before traffic drops.
💡 Dica profissional: Alerts catch emerging competitors and algorithm updates early. Spot a drop that started days ago and you can react before traffic follows.
Como usar o rastreador de classificação do SpyFu
Rastreador de classificação lets you monitor weekly progress on the keywords you actually care about.
Veja como usá-lo passo a passo.
Passo 1: Adicione suas palavras-chave alvo
Paste the keywords you want tracked into the project.
Start with fifty terms tied to revenue, not vanity phrases.
Step 2: Set the Location Filter
Choose the country and city that match your buyers.
Eis como isso se parece:
✓ Ponto de verificação: Rankings reload for that exact location.
Step 3: Review Weekly
Compare today against where each keyword sat 2 weeks ago.
✅ Resultado: You can prove which changes improve rankings.
💡 Dica profissional: Log what you shipped each week beside the ranking chart. Without that note, a jump 2 months ago tells you nothing.
Dicas e Atalhos do SpyFu Pro
After two years inside this platform, here are the habits that save me the most time.
Small routines here give better results than any single report.
Atalhos de teclado
SpyFu has no native hotkeys, so these browser shortcuts do the heavy lifting.
| Ação | Atalho |
|---|---|
| Open a competitor domain in a new tab | Ctrl + Clique |
| Find a keyword inside a long table | Ctrl + F |
| Reload a report with fresh filters | Ctrl + R |
| Zoom out to see wide keyword tables | Ctrl + Menos |
Características ocultas que a maioria das pessoas não percebe
- Ad History: Review which ads a rival has run longest. An ad still running from 2 years ago or 3 years ago is proven messaging.
- City-level filters: Filter results by country and even some cities, which makes local campaigns far easier to plan.
- Google Sheets export: Push any keyword list straight to Sheets and categorise it there instead of inside the tool.
Erros comuns a evitar no SpyFu
Mistake #1: Treating Volume Numbers as Exact
❌ Errado: Building a whole content plan on SpyFu volume figures without checking anything else.
✅ Direita: Accuracy runs near 85-90%, best for US ppc data. Use the numbers to rank priorities, then verify the top ten before you commit budget.
Mistake #2: Chasing Keywords You Cannot Win
❌ Errado: Targeting head terms where every ranking page has thousands of backlinks.
✅ Direita: Filter for positions 4-10 and 11-16. Those quick wins move to page one with a rewrite, not a six month campaign.
Mistake #3: Running One Search and Stopping
❌ Errado: Checking a competitor once, exporting the keywords, and never opening the account again.
✅ Direita: Create a MySpyFu project and review it weekly. The value sits in the movement, not the snapshot.
Solução de problemas do SpyFu
Problem: A Competitor Shows Almost No Data
Causa: The domain gets little search traffic, or its traffic comes from social and email rather than seo.
Consertar: Search a larger domain in the same niche instead. Small sites simply do not generate enough signal to scrape.
Problem: Volume Numbers Don’t Match Google Ads
Causa: SpyFu estimates from its own index and updates monthly, while Google reports live ranges.
Consertar: Treat SpyFu figures as relative. Compare keywords against each other rather than against Google’s absolute numbers.
Problem: Rankings Look Wrong for Your Country
Causa: The location filter still sits on the United States by default.
Consertar: Change the country filter, reload the report, and save that setting inside your project.
📌 Observação: If none of these fix your issue, contact SpyFu support.
O que é SpyFu?
SpyFu is an seo and ppc research platform that uses web scraping to gather competitive data on any domain.
Think of it like a filing cabinet holding every search ad your competitors have run since 2006.
Assista a este breve vídeo explicativo:
Inclui estas características principais:
- Análise da concorrência: Pulls organic and paid traffic history for any rival domain.
- Consultor do Google Ads: Recommends paid keywords competitors bid on that you currently miss.
- Pesquisa de palavras-chave: Generates related terms with search volume and difficulty scores.
- Gestão de Leads: Turns researched domains into a saved outreach pipeline.
- Análise de SERP: Breaks down which pages hold each result and why.
- Negócios Leads and Contacts: Surfaces contact details attached to researched domains.
- Integração com o ChatGPT: Uses AI prompts to read keyword sets and draft copy.
- Monitoramento diário de desempenho: Tracks domain movement against rivals week by week.
- Rastreador de classificação: Monitors weekly progress on your chosen target keywords.
Para uma análise completa, consulte nosso artigo. Análise do SpyFu.
Preços do SpyFu
Eis o preço do SpyFu em 2026:
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 29/mês | Freelancers who want unlimited searches and core competitor analysis |
| Pro + IA | US$ 89/mês | In-house marketers who need AI features and API access |
| Equipe/Agência | US$ 187/mês | Agencies sharing one account across several client domains |
Teste grátis: No open free tier. Limited searches are available without an account, and paid plans carry a 30-day money-back window.
Garantia de reembolso: Yes, 30 days on monthly and annual plans.
💰 Melhor custo-benefício: Pro + AI — it adds the AI query features and API access for reportagem dashboards, which Basic leaves out.
SpyFu vs Alternativas
How does SpyFu compare against the wider market? Here’s the landscape:
| Ferramenta | Ideal para | Preço | Avaliação |
|---|---|---|---|
| SpyFu | Paid search history | US$ 29/mês | ⭐ 4,3 |
| Semrush | All-round SEO and PPC suite | US$ 139/mês | ⭐ 4,6 |
| SEO para surfistas | On-page content optimisation | US$ 99/mês | ⭐ 4,5 |
| Ahrefs | Backlink index depth | US$ 129/mês | ⭐ 4,7 |
| Raptor de Conteúdo | Resumos de conteúdo sobre IA | Varia | ⭐ 4,2 |
| Classificação SE | Reportagem da agência | US$ 65/mês | ⭐ 4,5 |
| Ubersuggest | Pesquisa de palavras-chave para orçamento | US$ 29/mês | ⭐ 4.1 |
| Moz | Métricas de autoridade de domínio | US$ 99/mês | ⭐ 4,3 |
| Mangas | Simple beginner tools | US$ 49/mês | ⭐ 4,4 |
| Ranktracker | Monitoramento de classificação | US$ 27/mês | ⭐ 4,2 |
Escolhas rápidas:
- Melhor no geral: Semrush — widest feature set if budget allows
- Melhor orçamento: SpyFu — unlimited searches at $29 per month
- Ideal para iniciantes: Mangools — five simple tools, minimal learning curve
- Best for ppc research: SpyFu — 15 years of ad history no rival matches
🎯 Alternativas ao SpyFu
Looking for SpyFu alternatives? Here are the options worth testing:
- 🌟 Semrush: The broadest toolkit on the market, with deeper site audits and content tools than SpyFu offers.
- 🎨 SEO para surfistas: Built for writers who need on-page scoring rather than competitor ad data.
- 🚀 Ahrefs: The strongest link index available, ideal when backlinks drive your strategy.
- 🧠 Raptor de Conteúdo: Focuses on AI-assisted briefs and drafts rather than competitive research.
- 💼 Classificação SE: Solid white-label reporting for agencies managing many client domains.
- 💰 Ubersuggest: Cheap keyword ideas for beginners who want volume numbers and little else.
- 🔒 Moz: Trusted authority scores and a friendly interface for newer SEO teams.
- 👶 Mangas: Five clean tools that beginners can learn in an afternoon.
- 🎯 Ranktracker: Accurate daily rank monitoring at a low monthly price.
Para ver a lista completa, consulte nosso Alternativas ao SpyFu guia.
⚔️ Comparação do SpyFu
Here’s how SpyFu stacks up head to head:
- SpyFu vs Semrush: Semrush wins on breadth and reporting. SpyFu wins on price and paid search history.
- SpyFu vs Surfer SEO: Surfer optimises pages you already plan. SpyFu tells you which pages to plan.
- SpyFu vs Ahrefs: Ahrefs owns backlink depth. SpyFu owns historical ad data and costs far less.
- SpyFu vs Content Raptor: Content Raptor creates content. SpyFu tells you which keywords deserve it.
- Classificação SpyFu vs SE: SE Ranking reports better for clients. SpyFu digs deeper into paid search.
- SpyFu vs Ubersuggest: Ubersuggest matches SpyFu on price but not on competitive intelligence.
- SpyFu vs Moz: Moz is easier to learn. SpyFu gives you more usable competitor keywords.
- SpyFu vs Mangools: Mangools is simpler. SpyFu covers ads history that Mangools ignores completely.
- SpyFu vs Ranktracker: Ranktracker tracks positions well. SpyFu explains why competitors hold them.
Comece a usar o SpyFu agora mesmo
Você aprendeu a usar todos os principais recursos do SpyFu:
- ✅ Análise da concorrência
- ✅ Consultor do Google Ads
- ✅ Pesquisa de palavras-chave
- ✅ Gestão de Leads
- ✅ Análise de SERP
- ✅ Leads e Contatos Comerciais
- ✅ Integração com o ChatGPT
- ✅ Rastreador de desempenho diário
- ✅ Rastreador de classificação
Run this workflow weekly and you build a real competitive edge.
Próximo passo: Escolha uma funcionalidade e experimente agora mesmo.
A maioria das pessoas começa com a análise da concorrência.
Leva menos de cinco minutos.
Perguntas frequentes
What is SpyFu used for?
SpyFu is a competitive intelligence platform. Marketers use it to see which keywords competitors rank for organically, which google ads they buy, and how both change over time.
How much does SpyFu cost per month?
SpyFu pricing starts at $29/month for Basic. Pro + AI costs $89/month and adds AI features. Team/Agency runs $187/month for larger groups sharing one account.
Is SpyFu accurate for keyword research?
Keyword volume accuracy sits around 85-90%, strongest for US-focused ppc data. Treat the numbers as directional. Cross-check anything you plan to spend real budget against.
Can SpyFu track competitor keywords over time?
Yes. SpyFu keeps over 15 years of historical data and updates monthly, so you can compare a rival’s keyword set today against 1 year ago or 5 years ago.
SpyFu é uma boa opção para iniciantes?
Yes. The dashboard stays simple and the search bar sits front and centre. Most people run a useful competitive analysis within their first thirty minutes.
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