SpyFuの使い方：2026年版完全ガイド

執筆者ファヒム・ジョハルダー | Last updated Aug 26, 2026

クイックスタート

このガイドでは、SpyFuのすべての機能を網羅しています。

はじめる — Create your account and run a first search
競合分析の活用方法 — Pulls organic and paid traffic history for any rival domain.
Google広告アドバイザーの使い方 — Recommends paid keywords competitors bid on that you currently miss.
キーワードリサーチの活用方法 — Generates related terms with search volume and difficulty scores.
リード管理の使い方 — Turns researched domains into a saved outreach pipeline.
SERP分析の使い方 — Breaks down which pages hold each result and why.
ビジネスリードと連絡先を活用する方法 — Surfaces contact details attached to researched domains.
ChatGPT連携の使い方 — Uses AI prompts to read keyword sets and draft copy.
日々のパフォーマンス追跡ツールの使い方 — Tracks domain movement against rivals week by week.
ランクトラッカーの使い方 — Monitors weekly progress on your chosen target keywords.

所要時間： 各作品につき5分

このガイドには以下の内容も含まれています。 プロのヒント | よくある間違い | トラブルシューティング | 価格 | 代替案

このガイドを信頼する理由

I have used SpyFu for two years across client seo and ppc work, and tested every feature covered here. This tutorial comes from real hands-on sessions, not vendor screenshots.

SpyFu sits between standard keyword tools and a full ad spying platform.

But most users stop at a single domain search.

This guide shows you how to use SpyFu feature by feature.

You will discover the parts that turn casual users into power users.

Step by step, with screenshots and the shortcuts I actually use.

SpyFuチュートリアル

This How to Use SpyFu tutorial walks through every feature in order, from your first search to the rank tracker that proves your work paid off.

スパイフー

See every keyword your competitors rank for and every ad they buy. SpyFu holds more than 15 years of historical data and updates monthly. Unlimited searches start at $29 per month.

今すぐSPYFUを試してみよう →

レビュー全文を読む →

SPYFUの代替ソフト →

SpyFuを使い始める

Before touching any feature, finish this one-time setup.

約3分かかります。

Watch this quick video overview first:

Spyfuレビュー - メリットとデメリット - 競合他社のSEOキーワードとPPC広告を分析

それでは、各ステップを順を追って見ていきましょう。

ステップ1：アカウントを作成する

Go to the SpyFu website and click Sign Up.

メールアドレスを入力し、パスワードを作成してください。

✓ チェックポイント: チェックしてください受信トレイ確認メールについて。

Step 2: Run Your First Search

SpyFu runs in any browser, so there is nothing to install.

Type a competitor domain into the central search bar and hit enter.

ダッシュボードの画面は以下のようになります。

✓ チェックポイント: You should see organic and paid traffic for that domain.

Step 3: Set Your Location

Choose the country and city you sell in before you read any numbers.

SpyFu filters results by location, which matters for local seo research.

✅ 完了: これで、以下のすべての機能をご利用いただけます。

今すぐSpyFuを試す

How to Use SpyFu Competitor Analyzer

競合分析 lets you see the full organic and paid picture behind any rival domain.

以下に、その使用方法をステップごとに説明します。

ステップ1：競合他社のドメインを入力する

Type a rival website into the central search bar.

SpyFu returns an overview of their organic and paid traffic in seconds.

Step 2: Open the Kombat View

Add two more competitors to run a SpyFu compare across three domains.

これがその様子です。

✓ チェックポイント: Venn diagrams show keyword overlap and the gaps only they own.

Step 3: Review Their Backlinks

Switch to the backlinks tab and sort by referring domain strength.

✅ 結果: You have a keyword and link map that informs your next campaign.

💡 プロのヒント: Backlink Kombat surfaces domains linking to several competitors but not to you. That list is your アウトリーチ shortlist.

今すぐSpyFuを試す

SpyFu Google Ads Advisorの使い方

Google 広告アドバイザー lets you find profitable google ads keywords your rivals bid on and you skip.

以下に、その使用方法をステップごとに説明します。

Step 1: Connect Your Ad Account

Open Google Ads Advisor and link your advertising account.

You can also paste a keyword list manually.

Step 2: Read the Recommendations

SpyFu ranks suggested keywords by profit potential, not raw volume.

これがその様子です。

✓ チェックポイント: A scored list of new keywords appears with cost estimates.

Step 3: Apply Negative Matches

Add the Negative Match Recommendations to stop paying for terms competitors already abandoned.

✅ 結果: Your ad spend now targets terms with proven demand.

💡 プロのヒント: Negative Match Recommendations flag keywords rivals tried and dropped. Blocking them 早い is the fastest way to optimize a monthly budget.

今すぐSpyFuを試す

How to Use SpyFu Keyword Research Tool

キーワードリサーチ lets you build keyword lists with volume, difficulty and real ranking context.

以下に、その使用方法をステップごとに説明します。

ステップ1：シードキーワードを入力する

Drop one seed term into the Keyword ジェネレータ.

SpyFu returns related terms, search volume and difficulty for each one.

Step 2: Filter for Quick Wins

Set the ranking position filter to 4-10 and then 11-16.

これがその様子です。

✓ チェックポイント: The list narrows to quick win opportunities sitting just outside page one.

Step 3: Export the List

Send the shortlist straight to Google Sheets and group terms by intent.

✅ 結果: You have a categorised keyword list ready for briefs.

💡 プロのヒント: Advanced filters let you refine by volume, difficulty and cost at once. Save the filter set, then expand it when you need fresh angles.

今すぐSpyFuを試す

How to Use SpyFu Leads Manager

リード管理 lets you track the domains you research and turn them into an outreach pipeline.

以下に、その使用方法をステップごとに説明します。

Step 1: Save Domains to a List

Click the save icon on any domain you want to keep.

Group saved domains by industry or campaign.

Step 2: Add Notes and Status

Tag each domain with a status so nothing gets researched twice.

これがその様子です。

✓ チェックポイント: Your saved list shows every domain with its current stage.

Step 3: Export for Your CRM

Export the list as CSV and push it into your outreach tool.

✅ 結果: Research and outreach now live in one pipeline.

💡 プロのヒント: Keep one list for link prospects and a separate one for ad competitors. Mixed lists slow every review down.

今すぐSpyFuを試す

How to Use SpyFu SERP Analyzer

SERP分析 lets you see who owns each result page and why they hold the position.

以下に、その使用方法をステップごとに説明します。

Step 1: Search a Target Keyword

Enter the keyword and open the SERP analysis tab.

Every ranking page appears with its domain strength.

Step 2: Study the Ranking Pages

Open the top three pages and note the subtopics they skip.

これがその様子です。

✓ チェックポイント: You can see thin coverage where deeper content would win.

Step 3: Check the Ad Overlap

Look at which of those domains also buy ads on the same term.

✅ 結果: You know the exact bar your page has to clear.

💡 プロのヒント: When the same domain ranks and advertises on one keyword, that term is valuable. Prioritise it in your content plan.

今すぐSpyFuを試す

SpyFuのビジネスリードと連絡先を活用する方法

仕事見込み客と連絡先 lets you pull contact details for the sites you plan to pitch.

以下に、その使用方法をステップごとに説明します。

Step 1: Open a Domain Profile

Load any domain and scroll to the contacts panel.

SpyFu shows the emails and profiles attached to that website.

Step 2: Filter by Role

Narrow the list to 編集者, marketers or founders before you write.

これがその様子です。

✓ チェックポイント: A shorter contact list appears with role labels.

Step 3: Export and Personalise

Export the contacts, then reference a page they published in your first line.

✅ 結果: Your outreach list is built and personalised.

💡 プロのヒント: ピッチ the person who published the linking page, not a generic inbox. Reply rates roughly double.

今すぐSpyFuを試す

SpyFu ChatGPT統合の使い方

チャットGPT 統合 lets you turn raw keyword data into briefs and ad copy without leaving the platform.

以下に、その使用方法をステップごとに説明します。

Step 1: Select a Keyword Set

Tick the keywords you want the AI to work through.

Smaller sets of twenty terms give sharper output.

Step 2: Choose a Prompt

Pick a clustering, brief or ad copy prompt from the menu.

これがその様子です。

✓ チェックポイント: Grouped keywords or draft copy appear beside your data.

Step 3: Edit Before You Publish

Rewrite the draft in your own 声 and check every claim.

✅ 結果: Raw keyword data is now a usable content brief.

💡 プロのヒント: Ask it to cluster by intent first, then request briefs per cluster. One giant prompt returns shallow groupings.

今すぐSpyFuを試す

SpyFuデイリーパフォーマンストラッカーの使い方

日々のパフォーマンス追跡 lets you watch how your domain moves against rivals over time.

以下に、その使用方法をステップごとに説明します。

ステップ1：MySpyFuプロジェクトを作成する

Add your domain and up to five competitors.

Set the countries and cities you actually sell in.

Step 2: Read the Movement Report

Check which keywords gained or lost positions since last week.

これがその様子です。

✓ チェックポイント: Gains and drops are colour coded across the tracked set.

ステップ3：アラートを設定する

Turn on alerts for new competitors and sudden ranking swings.

✅ 結果: Ranking changes now reach you before traffic drops.

💡 プロのヒント: Alerts catch emerging competitors and algorithm updates early. Spot a drop that started days ago and you can react before traffic follows.

今すぐSpyFuを試す

SpyFuランクトラッカーの使い方

ランクトラッカー lets you monitor weekly progress on the keywords you actually care about.

以下に、その使用方法をステップごとに説明します。

ステップ1：ターゲットキーワードを追加する

Paste the keywords you want tracked into the project.

Start with fifty terms tied to revenue, not vanity phrases.

Step 2: Set the Location Filter

Choose the country and city that match your buyers.

これがその様子です。

✓ チェックポイント: Rankings reload for that exact location.

Step 3: Review Weekly

Compare today against where each keyword sat 2 weeks ago.

✅ 結果: You can prove which changes improve rankings.

💡 プロのヒント: Log what you shipped each week beside the ranking chart. Without that note, a jump 2 months ago tells you nothing.

今すぐSpyFuを試す

SpyFuのプロ向けヒントとショートカット

After two years inside this platform, here are the habits that save me the most time.

Small routines here give better results than any single report.

キーボードショートカット

SpyFu has no native hotkeys, so these browser shortcuts do the heavy lifting.

アクション	ショートカット
Open a competitor domain in a new tab	Ctrl + クリック
Find a keyword inside a long table	Ctrl + F
Reload a report with fresh filters	Ctrl + R
Zoom out to see wide keyword tables	Ctrl + マイナス

ほとんどの人が見逃す隠れた機能

Ad History: Review which ads a rival has run longest. An ad still running from 2 years ago or 3 years ago is proven messaging.
City-level filters: Filter results by country and even some cities, which makes local campaigns far easier to plan.
Google Sheets export: Push any keyword list straight to Sheets and categorise it there instead of inside the tool.

今すぐSpyFuを試す

SpyFuでよくある間違いを避ける方法

Mistake #1: Treating Volume Numbers as Exact

❌ 間違い: Building a whole content plan on SpyFu volume figures without checking anything else.

✅ 右: Accuracy runs near 85-90%, best for US ppc data. Use the numbers to rank priorities, then verify the top ten before you commit budget.

Mistake #2: Chasing Keywords You Cannot Win

❌ 間違い: Targeting head terms where every ranking page has thousands of backlinks.

✅ 右: Filter for positions 4-10 and 11-16. Those quick wins move to page one with a rewrite, not a six month campaign.

Mistake #3: Running One Search and Stopping

❌ 間違い: Checking a competitor once, exporting the keywords, and never opening the account again.

✅ 右: Create a MySpyFu project and review it weekly. The value sits in the movement, not the snapshot.

今すぐSpyFuを試す

SpyFuのトラブルシューティング

Problem: A Competitor Shows Almost No Data

原因： The domain gets little search traffic, or its traffic comes from social and email rather than seo.

修理： Search a larger domain in the same niche instead. Small sites simply do not generate enough signal to scrape.

Problem: Volume Numbers Don’t Match Google Ads

原因： SpyFu estimates from its own index and updates monthly, while Google reports live ranges.

修理： Treat SpyFu figures as relative. Compare keywords against each other rather than against Google’s absolute numbers.

Problem: Rankings Look Wrong for Your Country

原因： The location filter still sits on the United States by default.

修理： Change the country filter, reload the report, and save that setting inside your project.

📌 注記： If none of these fix your issue, contact SpyFu support.

今すぐSpyFuを試す

SpyFuとは何ですか?

スパイフー is an seo and ppc research platform that uses web scraping to gather competitive data on any domain.

Think of it like a filing cabinet holding every search ad your competitors have run since 2006.

こちらの短い概要ビデオをご覧ください。

主な機能は以下のとおりです。

競合分析: Pulls organic and paid traffic history for any rival domain.
Google 広告アドバイザー: Recommends paid keywords competitors bid on that you currently miss.
キーワード調査: Generates related terms with search volume and difficulty scores.
リード管理： Turns researched domains into a saved outreach pipeline.
SERP分析: Breaks down which pages hold each result and why.
仕事 Leads and Contacts: Surfaces contact details attached to researched domains.
ChatGPT統合: Uses AI prompts to read keyword sets and draft copy.
日々のパフォーマンス追跡ツール： Tracks domain movement against rivals week by week.
ランクトラッカー: Monitors weekly progress on your chosen target keywords.

詳細なレビューについては、こちらをご覧ください。 SpyFuのレビュー.

今すぐSpyFuを試す

SpyFuの価格設定

2026年におけるSpyFuの価格は以下の通りです。

プラン	価格	最適な用途
基本	月額29ドル	フリーランサー who want unlimited searches and core competitor analysis
プロ＋AI	月額89ドル	In-house marketers who need AI features and API access
チーム／代理店	月額187ドル	Agencies sharing one account across several client domains

無料トライアル: No open free tier. Limited searches are available without an account, and paid plans carry a 30-day money-back window.

返金保証: Yes, 30 days on monthly and annual plans.

💰 最もお得な価格: Pro + AI — it adds the AI query features and API access for 報告 dashboards, which Basic leaves out.

今すぐSpyFuを試す

SpyFuと代替手段の比較

How does SpyFu compare against the wider market? Here’s the landscape:

道具	最適な用途	価格	評価
スパイフー	Paid search history	月額29ドル	⭐ 4.3
セムラッシュ	All-round SEO and PPC suite	月額139ドル	⭐ 4.6
サーファーSEO	On-page content optimisation	月額99ドル	⭐ 4.5
アーレフス	Backlink index depth	月額129ドル	⭐ 4.7
コンテンツラプター	AIコンテンツ概要	様々	⭐ 4.2
SEランキング	機関報告	月額65ドル	⭐ 4.5
ユーバーサジェスト	予算に関するキーワード調査	月額29ドル	⭐ 4.1
モズ	ドメインオーソリティ指標	月額99ドル	⭐ 4.3
マングール	Simple beginner tools	月額49ドル	⭐ 4.4
ランクトラッカー	ランキング監視	月額27ドル	⭐ 4.2

おすすめ商品：

総合ベスト： Semrush — widest feature set if budget allows
ベスト予算： SpyFu — unlimited searches at $29 per month
初心者におすすめ： Mangools — five simple tools, minimal learning curve
Best for ppc research: SpyFu — 15 years of ad history no rival matches

🎯 SpyFuの代替品

Looking for SpyFu alternatives? Here are the options worth testing:

🌟 セムラッシュ: The broadest toolkit on the market, with deeper site audits and content tools than SpyFu offers.
🎨 サーファーSEO: Built for writers who need on-page scoring rather than competitor ad data.
🚀 Ahrefs: The strongest link index available, ideal when backlinks drive your strategy.
🧠 コンテンツラプター: Focuses on AI-assisted briefs and drafts rather than competitive research.
💼 SEランキング: Solid white-label reporting for agencies managing many client domains.
💰 おすすめ: Cheap keyword ideas for beginners who want volume numbers and little else.
🔒 モズ： Trusted authority scores and a friendly interface for newer SEO teams.
👶 マングールズ： Five clean tools that beginners can learn in an afternoon.
🎯 ランクトラッカー: Accurate daily rank monitoring at a low monthly price.

全リストについては、こちらをご覧ください。 SpyFuの代替品ガイド。

⚔️ SpyFuとの比較

Here’s how SpyFu stacks up head to head:

SpyFu vs Semrush: Semrush wins on breadth and reporting. SpyFu wins on price and paid search history.
SpyFu vs Surfer SEO: Surfer optimises pages you already plan. SpyFu tells you which pages to plan.
SpyFu vs Ahrefs: Ahrefs owns backlink depth. SpyFu owns historical ad data and costs far less.
SpyFu vs Content Raptor: Content Raptor creates content. SpyFu tells you which keywords deserve it.
SpyFu vs SE Ranking: SE Ranking reports better for clients. SpyFu digs deeper into paid search.
SpyFu vs Ubersuggest: Ubersuggest matches SpyFu on price but not on competitive intelligence.
SpyFu 対 Moz: Moz is easier to learn. SpyFu gives you more usable competitor keywords.
SpyFu vs Mangools: Mangools is simpler. SpyFu covers ads history that Mangools ignores completely.
SpyFu vs Ranktracker: Ranktracker tracks positions well. SpyFu explains why competitors hold them.

今すぐSpyFuを試す

今すぐSpyFuを使い始めましょう

SpyFuの主要な機能をすべて使いこなせるようになりました。

✅ 競合分析
✅ Google広告アドバイザー
✅ キーワード調査
✅ リード管理
✅ SERP分析
✅ ビジネスリードと連絡先
✅ ChatGPTとの連携
✅ 日々のパフォーマンス追跡ツール
✅ ランキングトラッカー

Run this workflow weekly and you build a real competitive edge.

次のステップ： どれか一つの機能を選んで、今すぐ試してみてください。

ほとんどの人は競合分析から始める。

5分もかかりません。

今すぐSpyFuを試す

よくある質問

What is SpyFu used for?

SpyFu is a competitive intelligence platform. Marketers use it to see which keywords competitors rank for organically, which google ads they buy, and how both change over time.

How much does SpyFu cost per month?

SpyFu pricing starts at $29/month for Basic. Pro + AI costs $89/month and adds AI features. Team/Agency runs $187/month for larger groups sharing one account.

Is SpyFu accurate for keyword research?

Keyword volume accuracy sits around 85-90%, strongest for US-focused ppc data. Treat the numbers as directional. Cross-check anything you plan to spend real budget against.

Can SpyFu track competitor keywords over time?

Yes. SpyFu keeps over 15 years of historical data and updates monthly, so you can compare a rival’s keyword set today against 1 year ago or 5 years ago.

SpyFu は初心者に適していますか?

Yes. The dashboard stays simple and the search bar sits front and centre. Most people run a useful competitive analysis within their first thirty minutes.