Démarrage rapide
Ce guide couvre toutes les fonctionnalités de SpyFu :
- Commencer — Create your account and run a first search
- Comment utiliser l'analyse concurrentielle — Pulls organic and paid traffic history for any rival domain.
- Comment utiliser Google Ads Advisor — Recommends paid keywords competitors bid on that you currently miss.
- Comment utiliser la recherche de mots clés — Generates related terms with search volume and difficulty scores.
- Comment utiliser la gestion des prospects — Turns researched domains into a saved outreach pipeline.
- Comment utiliser l'analyse des SERP — Breaks down which pages hold each result and why.
- Comment utiliser les prospects et les contacts commerciaux — Surfaces contact details attached to researched domains.
- Comment utiliser l'intégration ChatGPT — Uses AI prompts to read keyword sets and draft copy.
- Comment utiliser le suivi quotidien des performances — Tracks domain movement against rivals week by week.
- Comment utiliser Rank Tracker — Monitors weekly progress on your chosen target keywords.
Temps nécessaire : 5 minutes par fonctionnalité
Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives
Pourquoi faire confiance à ce guide ?
I have used SpyFu for two years across client seo and ppc work, and tested every feature covered here. This tutorial comes from real hands-on sessions, not vendor screenshots.
SpyFu sits between standard keyword tools and a full ad spying platform.
But most users stop at a single domain search.
This guide shows you how to use SpyFu feature by feature.
You will discover the parts that turn casual users into power users.
Step by step, with screenshots and the shortcuts I actually use.
Tutoriel SpyFu
This How to Use SpyFu tutorial walks through every feature in order, from your first search to the rank tracker that proves your work paid off.
SpyFu
See every keyword your competitors rank for and every ad they buy. SpyFu holds more than 15 years of historical data and updates monthly. Unlimited searches start at $29 per month.
Premiers pas avec SpyFu
Before touching any feature, finish this one-time setup.
Cela prend environ trois minutes.
Watch this quick video overview first:
Passons maintenant en revue chaque étape.
Étape 1 : Créez votre compte
Go to the SpyFu website and click Sign Up.
Saisissez votre adresse e-mail et créez un mot de passe.
✓ Point de contrôle: Vérifiez votre boîte de réception pour l'e-mail de confirmation.
Step 2: Run Your First Search
SpyFu runs in any browser, so there is nothing to install.
Type a competitor domain into the central search bar and hit enter.
Voici à quoi ressemble le tableau de bord :
✓ Point de contrôle: You should see organic and paid traffic for that domain.
Step 3: Set Your Location
Choose the country and city you sell in before you read any numbers.
SpyFu filters results by location, which matters for local seo research.
✅ Terminé : Vous êtes prêt à utiliser n'importe quelle fonctionnalité ci-dessous.
How to Use SpyFu Competitor Analyzer
Analyse concurrentielle lets you see the full organic and paid picture behind any rival domain.
Voici comment l'utiliser étape par étape.
Étape 1 : Accéder au domaine d’un concurrent
Type a rival website into the central search bar.
SpyFu returns an overview of their organic and paid traffic in seconds.
Step 2: Open the Kombat View
Add two more competitors to run a SpyFu compare across three domains.
Voici à quoi cela ressemble :
✓ Point de contrôle: Venn diagrams show keyword overlap and the gaps only they own.
Step 3: Review Their Backlinks
Switch to the backlinks tab and sort by referring domain strength.
✅ Résultat : You have a keyword and link map that informs your next campaign.
💡 Conseil de pro : Backlink Kombat surfaces domains linking to several competitors but not to you. That list is your sensibilisation shortlist.
Comment utiliser SpyFu Google Ads Advisor
Conseiller publicitaire Google lets you find profitable google ads keywords your rivals bid on and you skip.
Voici comment l'utiliser étape par étape.
Step 1: Connect Your Ad Account
Open Google Ads Advisor and link your advertising account.
You can also paste a keyword list manually.
Step 2: Read the Recommendations
SpyFu ranks suggested keywords by profit potential, not raw volume.
Voici à quoi cela ressemble :
✓ Point de contrôle: A scored list of new keywords appears with cost estimates.
Step 3: Apply Negative Matches
Add the Negative Match Recommendations to stop paying for terms competitors already abandoned.
✅ Résultat : Your ad spend now targets terms with proven demand.
💡 Conseil de pro : Negative Match Recommendations flag keywords rivals tried and dropped. Blocking them tôt is the fastest way to optimize a monthly budget.
How to Use SpyFu Keyword Research Tool
Recherche de mots clés lets you build keyword lists with volume, difficulty and real ranking context.
Voici comment l'utiliser étape par étape.
Étape 1 : Saisissez un mot-clé initial
Drop one seed term into the Keyword Générateur.
SpyFu returns related terms, search volume and difficulty for each one.
Step 2: Filter for Quick Wins
Set the ranking position filter to 4-10 and then 11-16.
Voici à quoi cela ressemble :
✓ Point de contrôle: The list narrows to quick win opportunities sitting just outside page one.
Step 3: Export the List
Send the shortlist straight to Google Sheets and group terms by intent.
✅ Résultat : You have a categorised keyword list ready for briefs.
💡 Conseil de pro : Advanced filters let you refine by volume, difficulty and cost at once. Save the filter set, then expand it when you need fresh angles.
How to Use SpyFu Leads Manager
Gestion des prospects lets you track the domains you research and turn them into an outreach pipeline.
Voici comment l'utiliser étape par étape.
Step 1: Save Domains to a List
Click the save icon on any domain you want to keep.
Group saved domains by industry or campaign.
Step 2: Add Notes and Status
Tag each domain with a status so nothing gets researched twice.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your saved list shows every domain with its current stage.
Step 3: Export for Your CRM
Export the list as CSV and push it into your outreach tool.
✅ Résultat : Research and outreach now live in one pipeline.
💡 Conseil de pro : Keep one list for link prospects and a separate one for ad competitors. Mixed lists slow every review down.
How to Use SpyFu SERP Analyzer
Analyse des SERP lets you see who owns each result page and why they hold the position.
Voici comment l'utiliser étape par étape.
Step 1: Search a Target Keyword
Enter the keyword and open the SERP analysis tab.
Every ranking page appears with its domain strength.
Step 2: Study the Ranking Pages
Open the top three pages and note the subtopics they skip.
Voici à quoi cela ressemble :
✓ Point de contrôle: You can see thin coverage where deeper content would win.
Step 3: Check the Ad Overlap
Look at which of those domains also buy ads on the same term.
✅ Résultat : You know the exact bar your page has to clear.
💡 Conseil de pro : When the same domain ranks and advertises on one keyword, that term is valuable. Prioritise it in your content plan.
Comment utiliser SpyFu Business Leads et Contacts
Entreprise Pistes et contacts lets you pull contact details for the sites you plan to pitch.
Voici comment l'utiliser étape par étape.
Step 1: Open a Domain Profile
Load any domain and scroll to the contacts panel.
SpyFu shows the emails and profiles attached to that website.
Step 2: Filter by Role
Narrow the list to rédacteurs, marketers or founders before you write.
Voici à quoi cela ressemble :
✓ Point de contrôle: A shorter contact list appears with role labels.
Step 3: Export and Personalise
Export the contacts, then reference a page they published in your first line.
✅ Résultat : Your outreach list is built and personalised.
💡 Conseil de pro : Pas the person who published the linking page, not a generic inbox. Reply rates roughly double.
Comment utiliser l'intégration SpyFu ChatGPT
ChatGPT Intégration lets you turn raw keyword data into briefs and ad copy without leaving the platform.
Voici comment l'utiliser étape par étape.
Step 1: Select a Keyword Set
Tick the keywords you want the AI to work through.
Smaller sets of twenty terms give sharper output.
Step 2: Choose a Prompt
Pick a clustering, brief or ad copy prompt from the menu.
Voici à quoi cela ressemble :
✓ Point de contrôle: Grouped keywords or draft copy appear beside your data.
Step 3: Edit Before You Publish
Rewrite the draft in your own voix and check every claim.
✅ Résultat : Raw keyword data is now a usable content brief.
💡 Conseil de pro : Ask it to cluster by intent first, then request briefs per cluster. One giant prompt returns shallow groupings.
Comment utiliser le suivi quotidien des performances de SpyFu
Suivi quotidien des performances lets you watch how your domain moves against rivals over time.
Voici comment l'utiliser étape par étape.
Étape 1 : Créer un projet MySpyFu
Add your domain and up to five competitors.
Set the countries and cities you actually sell in.
Step 2: Read the Movement Report
Check which keywords gained or lost positions since last week.
Voici à quoi cela ressemble :
✓ Point de contrôle: Gains and drops are colour coded across the tracked set.
Étape 3 : Configurer les alertes
Turn on alerts for new competitors and sudden ranking swings.
✅ Résultat : Ranking changes now reach you before traffic drops.
💡 Conseil de pro : Alerts catch emerging competitors and algorithm updates early. Spot a drop that started days ago and you can react before traffic follows.
Comment utiliser SpyFu Rank Tracker
Suivi du classement lets you monitor weekly progress on the keywords you actually care about.
Voici comment l'utiliser étape par étape.
Étape 1 : Ajoutez vos mots-clés cibles
Paste the keywords you want tracked into the project.
Start with fifty terms tied to revenue, not vanity phrases.
Step 2: Set the Location Filter
Choose the country and city that match your buyers.
Voici à quoi cela ressemble :
✓ Point de contrôle: Rankings reload for that exact location.
Step 3: Review Weekly
Compare today against where each keyword sat 2 weeks ago.
✅ Résultat : You can prove which changes improve rankings.
💡 Conseil de pro : Log what you shipped each week beside the ranking chart. Without that note, a jump 2 months ago tells you nothing.
Astuces et raccourcis SpyFu Pro
After two years inside this platform, here are the habits that save me the most time.
Small routines here give better results than any single report.
Raccourcis clavier
SpyFu has no native hotkeys, so these browser shortcuts do the heavy lifting.
| Action | Raccourci |
|---|---|
| Open a competitor domain in a new tab | Ctrl + Clic |
| Find a keyword inside a long table | Ctrl + F |
| Reload a report with fresh filters | Ctrl + R |
| Zoom out to see wide keyword tables | Ctrl + Moins |
Fonctionnalités cachées que la plupart des gens ignorent
- Ad History: Review which ads a rival has run longest. An ad still running from 2 years ago or 3 years ago is proven messaging.
- City-level filters: Filter results by country and even some cities, which makes local campaigns far easier to plan.
- Google Sheets export: Push any keyword list straight to Sheets and categorise it there instead of inside the tool.
Erreurs courantes à éviter en matière d'espionnage
Mistake #1: Treating Volume Numbers as Exact
❌ Faux : Building a whole content plan on SpyFu volume figures without checking anything else.
✅ À droite : Accuracy runs near 85-90%, best for US ppc data. Use the numbers to rank priorities, then verify the top ten before you commit budget.
Mistake #2: Chasing Keywords You Cannot Win
❌ Faux : Targeting head terms where every ranking page has thousands of backlinks.
✅ À droite : Filter for positions 4-10 and 11-16. Those quick wins move to page one with a rewrite, not a six month campaign.
Mistake #3: Running One Search and Stopping
❌ Faux : Checking a competitor once, exporting the keywords, and never opening the account again.
✅ À droite : Create a MySpyFu project and review it weekly. The value sits in the movement, not the snapshot.
Dépannage de SpyFu
Problem: A Competitor Shows Almost No Data
Cause: The domain gets little search traffic, or its traffic comes from social and email rather than seo.
Réparer: Search a larger domain in the same niche instead. Small sites simply do not generate enough signal to scrape.
Problem: Volume Numbers Don’t Match Google Ads
Cause: SpyFu estimates from its own index and updates monthly, while Google reports live ranges.
Réparer: Treat SpyFu figures as relative. Compare keywords against each other rather than against Google’s absolute numbers.
Problem: Rankings Look Wrong for Your Country
Cause: The location filter still sits on the United States by default.
Réparer: Change the country filter, reload the report, and save that setting inside your project.
📌 Note: If none of these fix your issue, contact SpyFu support.
Qu'est-ce que SpyFu ?
SpyFu is an seo and ppc research platform that uses web scraping to gather competitive data on any domain.
Think of it like a filing cabinet holding every search ad your competitors have run since 2006.
Regardez cette courte vidéo de présentation :
Il comprend les fonctionnalités clés suivantes :
- Analyse concurrentielle : Pulls organic and paid traffic history for any rival domain.
- Conseiller Google Ads : Recommends paid keywords competitors bid on that you currently miss.
- Recherche de mots clés : Generates related terms with search volume and difficulty scores.
- Gestion des prospects : Turns researched domains into a saved outreach pipeline.
- Analyse des SERP : Breaks down which pages hold each result and why.
- Entreprise Leads and Contacts: Surfaces contact details attached to researched domains.
- Intégration ChatGPT : Uses AI prompts to read keyword sets and draft copy.
- Suivi quotidien des performances : Tracks domain movement against rivals week by week.
- Suivi du classement : Monitors weekly progress on your chosen target keywords.
Pour une analyse complète, consultez notre Critique de SpyFu.
Tarification de SpyFu
Voici le prix de SpyFu en 2026 :
| Plan | Prix | Idéal pour |
|---|---|---|
| Basique | 29 $/mois | travailleurs indépendants who want unlimited searches and core competitor analysis |
| Pro + IA | 89 $/mois | In-house marketers who need AI features and API access |
| Équipe/Agence | 187 $/mois | Agencies sharing one account across several client domains |
Essai gratuit : No open free tier. Limited searches are available without an account, and paid plans carry a 30-day money-back window.
Garantie de remboursement : Yes, 30 days on monthly and annual plans.
💰 Meilleur rapport qualité-prix : Pro + AI — it adds the AI query features and API access for reportage dashboards, which Basic leaves out.
SpyFu contre les alternatives
How does SpyFu compare against the wider market? Here’s the landscape:
| Outil | Idéal pour | Prix | Notation |
|---|---|---|---|
| SpyFu | Paid search history | 29 $/mois | ⭐ 4,3 |
| Semrush | All-round SEO and PPC suite | 139 $/mois | ⭐ 4,6 |
| Référencement pour les surfeurs | On-page content optimisation | 99 $/mois | ⭐ 4,5 |
| Ahrefs | Backlink index depth | 129 $/mois | ⭐ 4,7 |
| Raptor de contenu | Notes de synthèse sur le contenu IA | Variable | ⭐ 4.2 |
| SE Ranking | reportages d'agence | 65 $/mois | ⭐ 4,5 |
| Ubersuggest | Recherche de mots clés budgétaires | 29 $/mois | ⭐ 4.1 |
| Moz | Métriques d'autorité de domaine | 99 $/mois | ⭐ 4,3 |
| Mangools | Simple beginner tools | 49 $/mois | ⭐ 4,4 |
| Suivi des rangs | Suivi du classement | 27 $/mois | ⭐ 4.2 |
Sélection rapide :
- Meilleur résultat global : Semrush — widest feature set if budget allows
- Meilleur budget : SpyFu — unlimited searches at $29 per month
- Idéal pour les débutants : Mangools — five simple tools, minimal learning curve
- Best for ppc research: SpyFu — 15 years of ad history no rival matches
🎯 Alternatives à SpyFu
Looking for SpyFu alternatives? Here are the options worth testing:
- 🌟 Semrush : The broadest toolkit on the market, with deeper site audits and content tools than SpyFu offers.
- 🎨 Référencement pour les surfeurs : Built for writers who need on-page scoring rather than competitor ad data.
- 🚀 Ahrefs : The strongest link index available, ideal when backlinks drive your strategy.
- 🧠 Raptor de contenu : Focuses on AI-assisted briefs and drafts rather than competitive research.
- 💼 Classement SE : Solid white-label reporting for agencies managing many client domains.
- 💰 Ubersuggest : Cheap keyword ideas for beginners who want volume numbers and little else.
- 🔒 Moz : Trusted authority scores and a friendly interface for newer SEO teams.
- 👶 Mangools : Five clean tools that beginners can learn in an afternoon.
- 🎯 Suivi des rangs : Accurate daily rank monitoring at a low monthly price.
Pour la liste complète, consultez notre Alternatives à SpyFu guide.
⚔️ Comparaison de SpyFu
Here’s how SpyFu stacks up head to head:
- SpyFu contre Semrush: Semrush wins on breadth and reporting. SpyFu wins on price and paid search history.
- SpyFu contre le référencement Surfer: Surfer optimises pages you already plan. SpyFu tells you which pages to plan.
- SpyFu contre Ahrefs: Ahrefs owns backlink depth. SpyFu owns historical ad data and costs far less.
- SpyFu contre Content Raptor: Content Raptor creates content. SpyFu tells you which keywords deserve it.
- Classement SpyFu vs SE: SE Ranking reports better for clients. SpyFu digs deeper into paid search.
- SpyFu contre Ubersuggest: Ubersuggest matches SpyFu on price but not on competitive intelligence.
- SpyFu contre Moz : Moz is easier to learn. SpyFu gives you more usable competitor keywords.
- SpyFu contre Mangools: Mangools is simpler. SpyFu covers ads history that Mangools ignores completely.
- SpyFu contre Ranktracker: Ranktracker tracks positions well. SpyFu explains why competitors hold them.
Commencez à utiliser SpyFu dès maintenant
Vous avez appris à utiliser toutes les principales fonctionnalités de SpyFu :
- ✅ Analyse concurrentielle
- ✅ Conseiller Google Ads
- ✅ Recherche de mots clés
- ✅ Gestion des prospects
- ✅ Analyse des SERP
- ✅ Prospects et contacts commerciaux
- ✅ Intégration ChatGPT
- ✅ Suivi quotidien des performances
- ✅ Suivi du classement
Run this workflow weekly and you build a real competitive edge.
Étape suivante : Choisissez une fonctionnalité et essayez-la dès maintenant.
La plupart des gens commencent par une analyse de la concurrence.
Cela prend moins de cinq minutes.
Foire aux questions
What is SpyFu used for?
SpyFu is a competitive intelligence platform. Marketers use it to see which keywords competitors rank for organically, which google ads they buy, and how both change over time.
How much does SpyFu cost per month?
SpyFu pricing starts at $29/month for Basic. Pro + AI costs $89/month and adds AI features. Team/Agency runs $187/month for larger groups sharing one account.
Is SpyFu accurate for keyword research?
Keyword volume accuracy sits around 85-90%, strongest for US-focused ppc data. Treat the numbers as directional. Cross-check anything you plan to spend real budget against.
Can SpyFu track competitor keywords over time?
Yes. SpyFu keeps over 15 years of historical data and updates monthly, so you can compare a rival’s keyword set today against 1 year ago or 5 years ago.
SpyFu est-il un bon jeu pour les débutants ?
Yes. The dashboard stays simple and the search bar sits front and centre. Most people run a useful competitive analysis within their first thirty minutes.
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