Avvio rapido
— Scopri le parole chiave principali e la strategia pubblicitaria di ogni concorrente
- Iniziare — Create your account and run a first search
- Come utilizzare l'analisi della concorrenza — Pulls organic and paid traffic history for any rival domain.
- — Trova parole chiave redditizie su cui i concorrenti fanno offerte ma tu non — Recommends paid keywords competitors bid on that you currently miss.
- Come utilizzare la ricerca di parole chiave — Generates related terms with search volume and difficulty scores.
- — Organizza e monitora ogni potenziale cliente nella tua pipeline — Turns researched domains into a saved outreach pipeline.
- Come utilizzare l'analisi SERP — Breaks down which pages hold each result and why.
- — Trova le informazioni di contatto dei responsabili delle decisioni nei dati dei concorrenti — Surfaces contact details attached to researched domains.
- — Ottieni subito insight e consigli SEO basati sull'intelligenza artificiale — Uses AI prompts to read keyword sets and draft copy.
- — Monitora quotidianamente il tuo posizionamento e l'andamento delle parole chiave. — Tracks domain movement against rivals week by week.
- Come utilizzare Rank Tracker — Monitors weekly progress on your chosen target keywords.
Tempo necessario: 5 minuti per ogni servizio
In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative
Perché fidarsi di questa guida
I have used SpyFu for two years across client seo and ppc work, and tested every feature covered here. This tutorial comes from real hands-on sessions, not vendor screenshots.
SpyFu sits between standard keyword tools and a full ad spying platform.
But most users stop at a single domain search.
This guide shows you how to use SpyFu feature by feature.
You will discover the parts that turn casual users into power users.
Step by step, with screenshots and the shortcuts I actually use.
Questo tutorial completo su SpyFu ti guida passo passo attraverso ogni funzionalità, dalla configurazione iniziale alle strategie avanzate di intelligence competitiva.
This How to Use SpyFu tutorial walks through every feature in order, from your first search to the rank tracker that proves your work paid off.
SpyFu
See every keyword your competitors rank for and every ad they buy. SpyFu holds more than 15 years of historical data and updates monthly. Unlimited searches start at $29 per month.
Come iniziare con SpyFu
Before touching any feature, finish this one-time setup.
Ci vogliono circa tre minuti.
Watch this quick video overview first:
Ora analizziamo passo passo ciascuna fase.
Passaggio 1: crea il tuo account
Go to the SpyFu website and click Sign Up.
Inserisci il tuo indirizzo email e crea una password.
✓ Punto di controllo: Controlla il tuo posta in arrivo per l'email di conferma.
Step 2: Run Your First Search
SpyFu runs in any browser, so there is nothing to install.
Type a competitor domain into the central search bar and hit enter.
Ecco come si presenta la dashboard:
✓ Punto di controllo: You should see organic and paid traffic for that domain.
Step 3: Set Your Location
Choose the country and city you sell in before you read any numbers.
SpyFu filters results by location, which matters for local seo research.
✅ Fatto: Sei pronto per utilizzare una qualsiasi delle funzioni seguenti.
How to Use SpyFu Competitor Analyzer
Analisi della concorrenza lets you see the full organic and paid picture behind any rival domain.
Ecco come usarlo passo dopo passo.
Inserisci il dominio di un qualsiasi concorrente nella barra di ricerca di SpyFu.
Type a rival website into the central search bar.
SpyFu returns an overview of their organic and paid traffic in seconds.
Step 2: Open the Kombat View
Add two more competitors to run a SpyFu compare across three domains.
Ecco come si presenta:
✓ Punto di controllo: Venn diagrams show keyword overlap and the gaps only they own.
Step 3: Review Their Backlinks
Switch to the backlinks tab and sort by referring domain strength.
✅ Risultato: You have a keyword and link map that informs your next campaign.
💡 Consiglio da professionista: Backlink Kombat surfaces domains linking to several competitors but not to you. That list is your sensibilizzazione shortlist.
Come utilizzare SpyFu Google Ads Advisor
Consulente Google Ads lets you find profitable google ads keywords your rivals bid on and you skip.
Ecco come usarlo passo dopo passo.
Step 1: Connect Your Ad Account
Open Google Ads Advisor and link your advertising account.
You can also paste a keyword list manually.
Step 2: Read the Recommendations
SpyFu ranks suggested keywords by profit potential, not raw volume.
Ecco come si presenta:
✓ Punto di controllo: A scored list of new keywords appears with cost estimates.
Step 3: Apply Negative Matches
Add the Negative Match Recommendations to stop paying for terms competitors already abandoned.
✅ Risultato: Your ad spend now targets terms with proven demand.
💡 Consiglio da professionista: Negative Match Recommendations flag keywords rivals tried and dropped. Blocking them Presto is the fastest way to optimize a monthly budget.
How to Use SpyFu Keyword Research Tool
Ricerca di parole chiave lets you build keyword lists with volume, difficulty and real ranking context.
Ecco come usarlo passo dopo passo.
Passaggio 1: Inserisci una parola chiave iniziale
Drop one seed term into the Keyword Generatore.
SpyFu returns related terms, search volume and difficulty for each one.
Step 2: Filter for Quick Wins
Set the ranking position filter to 4-10 and then 11-16.
Ecco come si presenta:
✓ Punto di controllo: The list narrows to quick win opportunities sitting just outside page one.
Step 3: Export the List
Send the shortlist straight to Google Sheets and group terms by intent.
✅ Risultato: You have a categorised keyword list ready for briefs.
💡 Consiglio da professionista: Advanced filters let you refine by volume, difficulty and cost at once. Save the filter set, then expand it when you need fresh angles.
How to Use SpyFu Leads Manager
Gestione dei lead lets you track the domains you research and turn them into an outreach pipeline.
Ecco come usarlo passo dopo passo.
Step 1: Save Domains to a List
Click the save icon on any domain you want to keep.
Group saved domains by industry or campaign.
Step 2: Add Notes and Status
Tag each domain with a status so nothing gets researched twice.
Ecco come si presenta:
✓ Punto di controllo: Your saved list shows every domain with its current stage.
Step 3: Export for Your CRM
Export the list as CSV and push it into your outreach tool.
✅ Risultato: Research and outreach now live in one pipeline.
💡 Consiglio da professionista: Keep one list for link prospects and a separate one for ad competitors. Mixed lists slow every review down.
How to Use SpyFu SERP Analyzer
Analisi SERP lets you see who owns each result page and why they hold the position.
Ecco come usarlo passo dopo passo.
Step 1: Search a Target Keyword
Enter the keyword and open the SERP analysis tab.
Every ranking page appears with its domain strength.
Step 2: Study the Ranking Pages
Open the top three pages and note the subtopics they skip.
Ecco come si presenta:
✓ Punto di controllo: You can see thin coverage where deeper content would win.
Step 3: Check the Ad Overlap
Look at which of those domains also buy ads on the same term.
✅ Risultato: You know the exact bar your page has to clear.
💡 Consiglio da professionista: When the same domain ranks and advertises on one keyword, that term is valuable. Prioritise it in your content plan.
Come utilizzare i lead e i contatti aziendali di SpyFu
Attività commerciale Consente di trovare le informazioni di contatto dei responsabili delle decisioni direttamente tramite la ricerca sui concorrenti e sulle parole chiave. lets you pull contact details for the sites you plan to pitch.
Ecco come usarlo passo dopo passo.
Step 1: Open a Domain Profile
Load any domain and scroll to the contacts panel.
SpyFu shows the emails and profiles attached to that website.
Step 2: Filter by Role
Narrow the list to redattori, marketers or founders before you write.
Ecco come si presenta:
✓ Punto di controllo: A shorter contact list appears with role labels.
Step 3: Export and Personalise
Export the contacts, then reference a page they published in your first line.
✅ Risultato: Your outreach list is built and personalised.
💡 Consiglio da professionista: Pece the person who published the linking page, not a generic inbox. Reply rates roughly double.
Come utilizzare l'integrazione di SpyFu ChatGPT
ChatGPT Integrazione lets you turn raw keyword data into briefs and ad copy without leaving the platform.
Ecco come usarlo passo dopo passo.
Step 1: Select a Keyword Set
Tick the keywords you want the AI to work through.
Smaller sets of twenty terms give sharper output.
Step 2: Choose a Prompt
Pick a clustering, brief or ad copy prompt from the menu.
Ecco come si presenta:
✓ Punto di controllo: Grouped keywords or draft copy appear beside your data.
Step 3: Edit Before You Publish
Rewrite the draft in your own voce and check every claim.
✅ Risultato: Raw keyword data is now a usable content brief.
💡 Consiglio da professionista: Ask it to cluster by intent first, then request briefs per cluster. One giant prompt returns shallow groupings.
Come utilizzare SpyFu Daily Performance Tracker
ti permette di monitorare quotidianamente il posizionamento delle tue parole chiave e le variazioni di traffico. lets you watch how your domain moves against rivals over time.
Ecco come usarlo passo dopo passo.
Fai clic su "My SpyFu" nella barra di navigazione in alto.
Add your domain and up to five competitors.
Set the countries and cities you actually sell in.
Step 2: Read the Movement Report
Check which keywords gained or lost positions since last week.
Ecco come si presenta:
✓ Punto di controllo: Gains and drops are colour coded across the tracked set.
Passaggio 3: Impostare gli avvisi
Turn on alerts for new competitors and sudden ranking swings.
✅ Risultato: Ranking changes now reach you before traffic drops.
💡 Consiglio da professionista: Alerts catch emerging competitors and algorithm updates early. Spot a drop that started days ago and you can react before traffic follows.
Come utilizzare SpyFu Rank Tracker
Tracker di classifica lets you monitor weekly progress on the keywords you actually care about.
Ecco come usarlo passo dopo passo.
All'interno del tuo progetto, fai clic su "Aggiungi parole chiave".
Paste the keywords you want tracked into the project.
Start with fifty terms tied to revenue, not vanity phrases.
Step 2: Set the Location Filter
Choose the country and city that match your buyers.
Ecco come si presenta:
✓ Punto di controllo: Rankings reload for that exact location.
Step 3: Review Weekly
Compare today against where each keyword sat 2 weeks ago.
✅ Risultato: You can prove which changes improve rankings.
💡 Consiglio da professionista: Log what you shipped each week beside the ranking chart. Without that note, a jump 2 months ago tells you nothing.
Dopo aver testato SpyFu a fondo, ecco i miei migliori consigli per sfruttare al meglio la piattaforma.
After two years inside this platform, here are the habits that save me the most time.
Small routines here give better results than any single report.
Scorciatoie da tastiera
SpyFu has no native hotkeys, so these browser shortcuts do the heavy lifting.
| Azione | Scorciatoia |
|---|---|
| Open a competitor domain in a new tab | Ctrl + clic |
| Find a keyword inside a long table | Ctrl + F |
| Reload a report with fresh filters | Torna alla dashboard |
| Zoom out to see wide keyword tables | Ctrl + Meno |
Funzionalità nascoste che la maggior parte delle persone non nota
- Ad History: Review which ads a rival has run longest. An ad still running from 2 years ago or 3 years ago is proven messaging.
- City-level filters: Filter results by country and even some cities, which makes local campaigns far easier to plan.
- Google Sheets export: Push any keyword list straight to Sheets and categorise it there instead of inside the tool.
Errore n. 1: considerare il volume delle parole chiave come verità assoluta.
Mistake #1: Treating Volume Numbers as Exact
❌ Sbagliato: Building a whole content plan on SpyFu volume figures without checking anything else.
✅ A destra: Accuracy runs near 85-90%, best for US ppc data. Use the numbers to rank priorities, then verify the top ten before you commit budget.
Mistake #2: Chasing Keywords You Cannot Win
❌ Sbagliato: Targeting head terms where every ranking page has thousands of backlinks.
✅ A destra: Filter for positions 4-10 and 11-16. Those quick wins move to page one with a rewrite, not a six month campaign.
Mistake #3: Running One Search and Stopping
❌ Sbagliato: Checking a competitor once, exporting the keywords, and never opening the account again.
✅ A destra: Create a MySpyFu project and review it weekly. The value sits in the movement, not the snapshot.
Problema: il dominio mostra "dati insufficienti"
Problem: A Competitor Shows Almost No Data
Causa: The domain gets little search traffic, or its traffic comes from social and email rather than seo.
Aggiustare: Search a larger domain in the same niche instead. Small sites simply do not generate enough signal to scrape.
Problem: Volume Numbers Don’t Match Google Ads
Causa: SpyFu estimates from its own index and updates monthly, while Google reports live ranges.
Aggiustare: Treat SpyFu figures as relative. Compare keywords against each other rather than against Google’s absolute numbers.
Problem: Rankings Look Wrong for Your Country
Causa: The location filter still sits on the United States by default.
Aggiustare: Change the country filter, reload the report, and save that setting inside your project.
📌 Nota: If none of these fix your issue, contact SpyFu support.
Che cos'è SpyFu?
SpyFu is an seo and ppc research platform that uses web scraping to gather competitive data on any domain.
Think of it like a filing cabinet holding every search ad your competitors have run since 2006.
Guarda questa breve presentazione video:
Include le seguenti caratteristiche principali:
- Analisi della concorrenza: Pulls organic and paid traffic history for any rival domain.
- Consulente Google Ads: Recommends paid keywords competitors bid on that you currently miss.
- Ricerca di parole chiave: Generates related terms with search volume and difficulty scores.
- Importa, monitora e filtra i lead con Smart Views. Turns researched domains into a saved outreach pipeline.
- Analisi SERP: Breaks down which pages hold each result and why.
- Attività commerciale Leads and Contacts: Surfaces contact details attached to researched domains.
- Integrazione ChatGPT: Uses AI prompts to read keyword sets and draft copy.
- Monitora quotidianamente il posizionamento delle parole chiave e ricevi avvisi in caso di variazioni significative. Tracks domain movement against rivals week by week.
- Tracker di classifica: Monitors weekly progress on your chosen target keywords.
Per una recensione completa, consulta la nostra Ecco quanto costerà SpyFu nel 2026:.
Prezzi di SpyFu
svolgere ricerche approfondite sui principali concorrenti
| Piano | Prezzo | Ideale per |
|---|---|---|
| Di base | $29/mese | Liberi professionisti who want unlimited searches and core competitor analysis |
| Pro + IA | $89/mese | In-house marketers who need AI features and API access |
| Squadra/Agenzia | 187 dollari al mese | Agencies sharing one account across several client domains |
Prova gratuita: No open free tier. Limited searches are available without an account, and paid plans carry a 30-day money-back window.
Garanzia di rimborso: Yes, 30 days on monthly and annual plans.
💰 Miglior rapporto qualità-prezzo: Pro + AI — it adds the AI query features and API access for segnalazione dashboards, which Basic leaves out.
SpyFu contro le alternative
How does SpyFu compare against the wider market? Here’s the landscape:
| Attrezzo | Ideale per | Prezzo | Valutazione |
|---|---|---|---|
| SpyFu | Paid search history | $29/mese | ⭐ 4.3 |
| Semrush | All-round SEO and PPC suite | 139 dollari al mese | ⭐ 4.6 |
| SEO per surfisti | On-page content optimisation | $ 99/mese | ⭐ 4,5 |
| Ahrefs | Backlink index depth | $ 129/mese | ⭐ 4.7 |
| Content Raptor | Ricerca e contenuti sull'intelligenza artificiale | Divas | ⭐ 4.2 |
| Classifica SE | Rapporti di agenzia | 65 dollari al mese | ⭐ 4,5 |
| Ubersuggest | Ricerca di parole chiave relative al budget | $29/mese | ⭐ 4.1 |
| Moz | Monitoraggio quotidiano dei risultati dei motori di ricerca (SERP). | $ 99/mese | ⭐ 4.3 |
| Mangools | Simple beginner tools | $49/mese | ⭐ 4.4 |
| Ranktracker | Monitoraggio della classifica | 27 dollari al mese | ⭐ 4.2 |
Scelte rapide:
- Il migliore in assoluto: Semrush — widest feature set if budget allows
- Miglior budget: SpyFu — unlimited searches at $29 per month
- Ideale per principianti: Mangools — five simple tools, minimal learning curve
- Best for ppc research: SpyFu — 15 years of ad history no rival matches
🎯 Alternative a SpyFu
Looking for SpyFu alternatives? Here are the options worth testing:
- 🌟 Semrush: The broadest toolkit on the market, with deeper site audits and content tools than SpyFu offers.
- 🎨 SEO per surfisti: Built for writers who need on-page scoring rather than competitor ad data.
- 🚀 Ahrefs: The strongest link index available, ideal when backlinks drive your strategy.
- 🧠 Content Raptor: Focuses on AI-assisted briefs and drafts rather than competitive research.
- 💼 Classifica SE: Solid white-label reporting for agencies managing many client domains.
- 💰 Ubersuggest: Cheap keyword ideas for beginners who want volume numbers and little else.
- 🔒 Moz: Trusted authority scores and a friendly interface for newer SEO teams.
- 👶 Mangools: Five clean tools that beginners can learn in an afternoon.
- 🎯 Ranktracker: Accurate daily rank monitoring at a low monthly price.
Per l'elenco completo, consultare il nostro Alternative a SpyFu guida.
⚔️ SpyFu a confronto
Here’s how SpyFu stacks up head to head:
- SpyFu contro Semrush: Semrush wins on breadth and reporting. SpyFu wins on price and paid search history.
- SpyFu contro Surfer SEO: Surfer optimises pages you already plan. SpyFu tells you which pages to plan.
- SpyFu contro Ahrefs: Ahrefs owns backlink depth. SpyFu owns historical ad data and costs far less.
- SpyFu contro Content Raptor: Content Raptor creates content. SpyFu tells you which keywords deserve it.
- Classifica SpyFu vs SE: SE Ranking reports better for clients. SpyFu digs deeper into paid search.
- SpyFu contro Ubersuggest: Ubersuggest matches SpyFu on price but not on competitive intelligence.
- SpyFu contro Moz: Moz is easier to learn. SpyFu gives you more usable competitor keywords.
- SpyFu contro Mangools: Mangools is simpler. SpyFu covers ads history that Mangools ignores completely.
- SpyFu contro Ranktracker: Ranktracker tracks positions well. SpyFu explains why competitors hold them.
Hai imparato a utilizzare tutte le principali funzionalità di SpyFu:
✅ Consulente Google Ads
- ✅ Analisi della concorrenza
- ✅ Potenziali clienti e contatti commerciali
- ✅ Ricerca di parole chiave
- ✅ Automazione dei flussi di lavoro
- ✅ Analisi SERP
- ✅ Integrazione con ChatGPT
- ✅ Monitoraggio giornaliero delle prestazioni
- La maggior parte delle persone inizia con l'analisi della concorrenza.
- ✅ Tracciatore di classifica
Run this workflow weekly and you build a real competitive edge.
Passo successivo: Scegli una funzionalità e provala subito.
SpyFu viene utilizzato per analizzare le strategie SEO e le campagne Google Ads dei concorrenti. Inserendo un dominio qualsiasi, è possibile visualizzare immediatamente le parole chiave per cui il dominio si posiziona organicamente, gli annunci pubblicati in passato e il traffico ricevuto. I marketer lo utilizzano per individuare lacune nelle parole chiave, opportunità di PPC e target per la link building più rapidamente rispetto alla ricerca manuale.
Ci vogliono meno di cinque minuti.
Domande frequenti
What is SpyFu used for?
SpyFu is a competitive intelligence platform. Marketers use it to see which keywords competitors rank for organically, which google ads they buy, and how both change over time.
How much does SpyFu cost per month?
SpyFu pricing starts at $29/month for Basic. Pro + AI costs $89/month and adds AI features. Team/Agency runs $187/month for larger groups sharing one account.
Is SpyFu accurate for keyword research?
Keyword volume accuracy sits around 85-90%, strongest for US-focused ppc data. Treat the numbers as directional. Cross-check anything you plan to spend real budget against.
Can SpyFu track competitor keywords over time?
Yes. SpyFu keeps over 15 years of historical data and updates monthly, so you can compare a rival’s keyword set today against 1 year ago or 5 years ago.
SpyFu è adatto ai principianti?
Yes. The dashboard stays simple and the search bar sits front and centre. Most people run a useful competitive analysis within their first thirty minutes.
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