Como usar o Metricool: Automatize sua estratégia de conteúdo em 2026

Início rápido

Este guia abrange todas as funcionalidades do Metricool:

• Começando — Create your account and connect each social network
• Como usar o Planejador de Mídias Sociais — Queue posts for every connected social network from one screen
• Como usar a integração do Looker Studio — Push your Metricool data into a live Looker Studio dashboard
• Como usar os relatórios de mídias sociais — Export client-ready PDF or PPT reports in two clicks
• Como usar a ferramenta Link-in-Bio — Build a SmartLinks page that tracks every click you send
• Como usar o Assistente de Mídias Sociais — Get AI caption ideas and polished text inside the editor
• How to Use Social Media Content Approval Tool — Send drafts for review before anything goes live
• Como usar o rastreador de hashtags — Follow hashtag reach and keep only the tags that perform
• Como usar o calendário — See a month of scheduled posts in one drag-and-drop view
• Como usar a caixa de entrada social — Answer comments and messages from every platform in one place

Tempo necessário: 5 minutos por filme

Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas

Por que confiar neste guia?

I have run client accounts through Metricool for about fourteen months.

Every step here comes from real use, not a press kit.

Metricool is a complete social media management tool for planning, publishing, and measuring.

Most people only ever touch the calendar and stop there.

This tutorial walks through every panel, including the ones buried in settings.

Learning how to use Metricool properly takes an afternoon, not a week.

Tutorial Metricool

This How to Use Metricool tutorial moves feature by feature, from your first day to advanced reportagem.

Métricool

Plan, publish, and measure every social network from one dashboard. Metricool covers scheduling content, analytics, competitor tracking, and ad campaigns on Facebook, Google, and TikTok. The forever free plan needs no card to start.

EXPERIMENTE O METRICOOL AGORA →

LER A RESENHA COMPLETA →

ALTERNATIVAS AO METRICOOL →

Primeiros passos com o Metricol

Do this once and every feature below opens up.

It takes roughly three minutes.

Here is what my own setup looked like:

Agora vamos analisar cada etapa.

Passo 1: Crie sua conta

Go to the Metricool site and click Start for free.

Enter your email and set a password.

✓ Ponto de verificação: A confirmation email lands in your inbox within a minute.

Step 2: Connect Your Social Network Profiles

Open brand settings and link each social media account you manage.

Instagram, Facebook, LinkedIn, Pinterest, X, TikTok, a YouTube channel, and your Google Business Profile all connect here.

Eis como isso se parece:

✓ Ponto de verificação: Each connected profile shows a green status dot.

Step 3: Install the Mobile App

Download the Metricool mobile app on Android or iOS.

Log in with the same username and password you just created.

The app carries the calendar, the inbox, and a support chat.

Como usar o Planejador de Mídias Sociais da Metricol

Planejador de Mídias Sociais lets you queue posts for every connected social network from one screen.

Veja como usá-lo passo a passo.

Step 1: Open the Planning Tab

Click Planning in the left sidebar of your Metricool account.

Then hit the blue plus circle or choose Create new post.

Step 2: Write Once, Adapt Everywhere

Draft one publication, then adapt the texto for each social network.

Metricool shows character limits and media rules per platform as you type.

Eis como isso se parece:

✓ Ponto de verificação: Your draft shows a separate preview per network.

Step 3: Pick a Time and Publish

Set the date, or let auto publish send it while you sleep.

Check each network’s own requirements before you confirm the slot.

Como usar a integração do Metricol com o Looker Studio

Integração do Looker Studio lets you push your Metricool data into a live Looker Studio dashboard.

Veja como usá-lo passo a passo.

Step 1: Grab Your Connector

Open Analytics, then choose the Looker Studio connector for your brand.

Step 2: Authorise the Data Source

Sign in with Google and approve the third party data connection.

Pick which social media accounts feed the report.

Eis como isso se parece:

✓ Ponto de verificação: Metricool appears in your Looker data source list.

Etapa 3: Crie seu painel de controle

Drag Metricool metrics onto the canvas like any other Looker field.

Follower growth, reach, and engagement all arrive as ready fields.

Set the refresh schedule so clients always find current numbers.

Como usar os relatórios de mídias sociais da Metricol

Relatórios de mídias sociais lets you export client-ready PDF or PPT reports in two clicks.

Veja como usá-lo passo a passo.

Step 1: Choose Your Date Range

Open Analytics and set the period you want to cover.

Compare against the previous period to show movement, not just totals.

Step 2: Select Networks and Sections

Tick the platforms and blocks you want inside the file.

Website traffic and blog data can sit next to social numbers.

Eis como isso se parece:

✓ Ponto de verificação: A preview of the report renders before download.

Step 3: Download as PDF or PPT

Hit export and share the finished file with your client.

PDF suits archives; PPT suits meetings where you talk through slides.

Como usar a ferramenta Metricool Link-in-Bio

Ferramenta de link na bio lets you build a SmartLinks page that tracks every click you send.

Veja como usá-lo passo a passo.

Passo 1: Abra o SmartLinks

Find SmartLinks in the sidebar and start a new page.

Name it after the campaign so the click data stays readable later.

Step 2: Add Your Links and Branding

Drop in buttons, colours, and a photo that matches your brand.

Every link gets its own click tracking.

Eis como isso se parece:

✓ Ponto de verificação: Your page preview updates as you add each button.

Step 3: Publish and Paste the URL

Copy the SmartLinks address into your Instagram or TikTok bio.

Click-through rates then appear beside your normal social media analytics.

Como usar o Assistente de Mídias Sociais da Metricool

Assistente de Mídias Sociais lets you get AI caption ideas and polished text inside the editor.

Veja como usá-lo passo a passo.

Step 1: Open the Post Editor

Start creating a post, then click the assistant icon above the text box.

Passo 2: Descreva o que você precisa

Ask it for caption ideas, a hook, or a shorter version.

It can also repurpose a long blog post into platform-specific updates.

Eis como isso se parece:

✓ Ponto de verificação: Sugerido legendas appear under the text box.

Step 3: Edit Before You Approve

Trim the output so it still sounds like you.

The assistant is quick at first drafts and poor at your own voz.

Como usar a ferramenta de aprovação de conteúdo para mídias sociais Metricool

Social Media Content Approval Tool lets you send drafts for review before anything goes live.

Veja como usá-lo passo a passo.

Step 1: Turn On Approvals

Open brand settings and decide who validates content before publishing.

Agencies usually give the client reviewer rights and nothing more.

Step 2: Send a Draft to Review

Upload your post, then choose Send to review instead of scheduling.

Reviewers get a notification with the full preview.

Eis como isso se parece:

✓ Ponto de verificação: The post status changes to Pending review.

Etapa 3: Aprovar ou solicitar alterações

Approved posts drop straight back into the queue.

Rejected ones stay as drafts with the reviewer’s comment attached.

Como usar o rastreador de hashtags Metricool

Rastreador de hashtags lets you follow hashtag reach and keep only the tags that perform.

Veja como usá-lo passo a passo.

Step 1: Add a Hashtag to Track

Open the hashtag section and type the tag you care about.

Start with three or four tags rather than twenty.

Step 2: Watch the Numbers Build

Metricool logs reach, posts, and top accounts using that tag.

Give it a few days before you judge anything.

Eis como isso se parece:

✓ Ponto de verificação: The tag appears in your tracked list with a reach graph.

Step 3: Keep the Winners

Drop tags with flat reach and reuse the ones pulling traffic.

Save the survivors as a preset so you stop retyping them.

Como usar o calendário métrico

Calendário lets you see a month of scheduled posts in one drag-and-drop view.

Veja como usá-lo passo a passo.

Passo 1: Mude para a visualização de calendário.

Open Planning and pick the monthly calendar instead of the list.

Gaps in your week become obvious the moment you see the grid.

Step 2: Filter What You See

Filter by social network, post status, or notes to cut the noise.

The content view also previews your Instagram feed grid.

Eis como isso se parece:

✓ Ponto de verificação: Only the filtered posts stay on screen.

Step 3: Drag Posts to New Slots

Move a post to a better day without opening it.

Line drafts up against the best times heat map before you commit.

Como usar a caixa de entrada social do Metricool

Caixa de entrada social lets you answer comments and messages from every platform in one place.

Veja como usá-lo passo a passo.

Step 1: Connect Your Profiles

Link each account you want to monitor in brand settings.

Some networks limit inbox access, so check what each one allows.

Step 2: Open the Unified Inbox

Every comment and message lands in one thread list.

Filter by network so nothing sits unanswered.

✓ Ponto de verificação: Unread threads sit at the top of the list.

Step 3: Reply and Close the Loop

Answer from Metricool and the reply posts natively.

Mark threads as done so a teammate does not answer twice.

Dicas e Atalhos do Metricool Pro

After fourteen months inside this tool, these are the habits that stuck.

Atalhos de teclado

Características ocultas que a maioria das pessoas não percebe

• Best times to post: Metricool reads your real engagement data and marks the best times on a heat map.
• Competitor tracking: Add rival profiles and compare growth against your own numbers.
• Ir arriba: The Spanish interface labels its back-to-top control this way, handy on long analytics pages.

Video walkthroughs from creators like Anniston Ward cover the same panels if you prefer to press play.

Erros comuns a evitar no Metricool

Mistake #1: Posting the same text everywhere

Mistake #2: Ignoring platform requirements

Mistake #3: Judging results after one week

Solução de problemas do Metricool

Problem: A scheduled post failed to publish

Causa: The platform token expired, or the format broke a network rule.

Consertar: Reconnect the profile in brand settings, then reschedule the post.

Auto publish only works where the platform grants direct publishing rights.

Everything else sends a phone notification instead, which the mobile app handles.

Problem: Analytics show no data

Causa: New connections backfill history slowly, so the first day often looks empty.

Consertar: Wait twenty-four hours, then refresh the analytics tab.

Real time numbers appear once the platform finishes syncing.

Website and blog data can take a little longer than social profiles.

Problem: Instagram will not auto publish

Causa: Your account is personal, not a business or creator profile.

Consertar: Convert the profile, relink it, and the option unlocks.

Reels and carousels have their own rules, so test one post before trusting a full queue.

📌 Observação: If none of these fix your issue, contact Metricool support.

O que é o sistema métrico?

Métricool is an all-in-one social media management tool for planning, managing, and analysing your online presence.

It covers social platforms, websites, and ad campaigns in one account.

Think of it as a control room rather than a posting app.

Veja esta breve visão geral:

Inclui estas características principais:

• Planejador de Mídias Sociais: Schedule social media content across every connected profile.
• Integração com o Looker Studio: Send your numbers into custom Google dashboards.
• Relatórios de mídias sociais: Download performance data as PDF or PPT files.
• Ferramenta Link-in-Bio: Customisable SmartLinks pages with built-in click analytics.
• Assistente de Mídias Sociais: AI help for captions, hooks, and repurposed content.
• Social Media Content Approval Tool: Review and sign-off flow before anything publishes.
• Rastreador de hashtags: Reach and performance data for the tags you use.
• Calendário: A drag-and-drop month view of your scheduled posts.
• Caixa de entrada social: One place for comments and messages from every platform.

Ad campaign management covers Facebook, Google, and TikTok ads from the same screen.

Para uma análise completa, consulte nosso artigo. Análise do Metricol.

Preços em unidades métricas

Here is what Metricool costs in 2026:

Teste grátis: Yes — paid plans include a trial, and the forever free plan needs no card.

Garantia de reembolso: No formal refund window, so downgrade before renewal.

Annual billing shaves the monthly rate if you already know the tool suits you.

The gap that matters most is auto publish, which the free plan keeps locked.

💰 Melhor custo-benefício: Starter — it unlocks auto publish and deeper analytics at a fair price.

Métricol vs. Alternativas

So how does Metricool hold up against the rest of the field?

Most rivals beat it on one thing and lose on price.

Escolhas rápidas:

• Melhor no geral: Metricool — analytics, scheduling, and ads in one account.
• Melhor orçamento: Buffer — the cheapest way to keep a queue running.
• Ideal para iniciantes: Buffer — you can learn the whole interface in ten minutes.
• Melhor opção para agências: Agorapulse — inbox and approval tooling built for teams.

🎯 Alternativas ao Metricool

Procurando alternativas ao Metricool? Aqui estão as melhores opções:

• 🚀 Sprout Social: Deep listening and reporting for big teams with the budget to match.
• 💰 Socialpilot: Strong bulk upload and client management at an agency-friendly rate.
• 🏢 Sendable: Built for agencies that need approvals and white-label client dashboards.
• 🧠 Estúdio de Conteúdo: Content discovery and AI writing for teams short on ideas.
• ⚡ Postagem de herói: Flat-rate posting across many accounts with no per-profile fees.
• 📊 Agorapulse: Best-in-class social inbox with proper team assignment and labels.
• 💼 Zoho Social: Neat fit if your CRM and helpdesk already live inside Zoho.
• 👶 Buffer: The simplest queue on the market, with a generous free tier.
• 🔒 Sprinklr: Heavy enterprise suite covering care, marketing, and compliance.
• 🎨 Mais tarde: Grid preview and visual planning aimed squarely at Instagram creators.
• 🎯 Loomly: Post ideas and briefs that guide less experienced content teams.
• 🔥 Chama: AI-first tool that turns one idea into a week of posts.

Para ver a lista completa, consulte nosso Alternativas ao sistema métrico guia.

⚔️ Comparação do sistema métrico

Here is how Metricool stacks up against each competitor:

• Metricool vs Sprout Social: Sprout wins on enterprise depth; Metricool wins on price and simplicity.
• Metricool vs Socialpilot: Socialpilot handles bulk queues better; Metricool gives richer analytics.
• Metricool vs Sendible: Sendible suits big client rosters; Metricool is cheaper per brand.
• Metricool vs Content Studio: Content Studio leads on discovery; Metricool leads on measurement.
• Metricool vs Heropost: Heropost is cheaper at volume; Metricool has far better analytics.
• Metricool vs Agorapulse: Agorapulse owns inbox depth; Metricool costs a fraction of it.
• Metricool vs Zoho Social: Zoho suits existing Zoho shops; Metricool works better standalone.
• Métricool vs. Buffer: Buffer is easier to learn; Metricool gives more data per dollar.
• Metricool vs Sprinklr: Sprinklr fits global teams; Metricool fits everyone else.
• Métricool vs. Posterior: Later is prettier for visual planning; Metricool covers more networks.
• Metricool vs Loomly: Loomly guides new teams; Metricool serves data-led ones better.
• Metricool vs Blaze: Blaze automates creation; Metricool automates scheduling and reporting.

Comece a usar o Metricool agora mesmo

You now know how to use Metricool across every major feature:

• ✅ Planejador de Mídias Sociais
• ✅ Integração com o Looker Studio
• ✅ Relatórios de mídias sociais
• ✅ Ferramenta de link na bio
• ✅ Assistente de Mídias Sociais
• ✅ Social Media Content Approval Tool
• ✅ Rastreador de Hashtags
• ✅ Calendário
• ✅ Caixa de entrada social

Próximo passo: Pick one feature and try it today.

A maioria das pessoas começa com o Planejador de Mídias Sociais.

Give it five minutes and you will improve your online presence faster than guessing.

Then build the habit of checking analytics every Monday.

Perguntas frequentes

Here you will find all the answers to the questions people ask most.

Como funciona o Metricool?

You connect each social network to one account. Metricool then handles scheduling content, publishing, and analytics from a single dashboard, with reports you can share.

Como usar o Metricool para agendar publicações?

Open Planning, click the blue plus button, write your post, adapt it per network, then pick a date. Auto publish sends it without you being online.

O Metricool é fácil de usar?

Yes. Most users find the calendar and post editor within their first day. Analytics take a little longer, since there is simply more data to read.

Posso usar o Metricool no meu celular?

Yes. The Metricool mobile app runs on Android and iOS. You can create posts, check scheduled posts, reply to messages, and open support chat.

O Metricool é realmente gratuito?

Yes. Metricool offers a forever free plan for one brand with limited features. Team collaboration and deeper analytics sit behind the paid tiers.