Как использовать Metricool: автоматизация контент-стратегии в 2026 году

Быстрый старт

В этом руководстве описаны все функции Metricool:

• Начиная — Create your account and connect each social network
• Как пользоваться планировщиком социальных сетей — Queue posts for every connected social network from one screen
• Как использовать интеграцию с Looker Studio — Push your Metricool data into a live Looker Studio dashboard
• Как использовать отчеты по социальным сетям — Export client-ready PDF or PPT reports in two clicks
• Как использовать инструмент «Ссылка в профиле» — Build a SmartLinks page that tracks every click you send
• Как пользоваться помощником в социальных сетях — Get AI caption ideas and polished text inside the editor
• How to Use Social Media Content Approval Tool — Send drafts for review before anything goes live
• Как использовать трекер хэштегов — Follow hashtag reach and keep only the tags that perform
• Как пользоваться календарем — See a month of scheduled posts in one drag-and-drop view
• Как пользоваться социальными сетями — Answer comments and messages from every platform in one place

Необходимое время: 5 минут на каждый фильм

Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы

Почему стоит доверять этому руководству?

I have run client accounts through Metricool for about fourteen months.

Every step here comes from real use, not a press kit.

Metricool is a complete social media management tool for planning, publishing, and measuring.

Most people only ever touch the calendar and stop there.

This tutorial walks through every panel, including the ones buried in settings.

Learning how to use Metricool properly takes an afternoon, not a week.

Учебное пособие по Metricool

This How to Use Metricool tutorial moves feature by feature, from your first day to advanced отчетность.

Метрикул

Plan, publish, and measure every social network from one dashboard. Metricool covers scheduling content, analytics, competitor tracking, and ad campaigns on Facebook, Google, and TikTok. The forever free plan needs no card to start.

Попробуйте Metrocool прямо сейчас →

ПРОЧИТАТЬ ПОЛНЫЙ ОБЗОР →

АЛЬТЕРНАТИВЫ МЕТРИКУЛУ →

Начало работы с Metricool

Do this once and every feature below opens up.

It takes roughly three minutes.

Here is what my own setup looked like:

Теперь давайте разберем каждый шаг.

Шаг 1: Создайте свою учетную запись

Go to the Metricool site and click Start for free.

Enter your email and set a password.

✓ Контрольная точка: A confirmation email lands in your inbox within a minute.

Step 2: Connect Your Social Network Profiles

Open brand settings and link each social media account you manage.

Instagram, Facebook, LinkedIn, Pinterest, X, TikTok, a YouTube channel, and your Google Business Profile all connect here.

Вот как это выглядит:

✓ Контрольная точка: Each connected profile shows a green status dot.

Step 3: Install the Mobile App

Download the Metricool mobile app on Android or iOS.

Log in with the same username and password you just created.

The app carries the calendar, the inbox, and a support chat.

Как использовать планировщик социальных сетей Metricool

Планировщик социальных сетей lets you queue posts for every connected social network from one screen.

Вот пошаговая инструкция по его использованию.

Step 1: Open the Planning Tab

Click Planning in the left sidebar of your Metricool account.

Then hit the blue plus circle or choose Create new post.

Step 2: Write Once, Adapt Everywhere

Draft one publication, then adapt the текст for each social network.

Metricool shows character limits and media rules per platform as you type.

Вот как это выглядит:

✓ Контрольная точка: Your draft shows a separate preview per network.

Step 3: Pick a Time and Publish

Set the date, or let auto publish send it while you sleep.

Check each network’s own requirements before you confirm the slot.

Как использовать интеграцию Metricool Looker Studio

Интеграция с Looker Studio lets you push your Metricool data into a live Looker Studio dashboard.

Вот пошаговая инструкция по его использованию.

Step 1: Grab Your Connector

Open Analytics, then choose the Looker Studio connector for your brand.

Step 2: Authorise the Data Source

Sign in with Google and approve the third party data connection.

Pick which social media accounts feed the report.

Вот как это выглядит:

✓ Контрольная точка: Metricool appears in your Looker data source list.

Шаг 3: Создайте свою панель управления

Drag Metricool metrics onto the canvas like any other Looker field.

Follower growth, reach, and engagement all arrive as ready fields.

Set the refresh schedule so clients always find current numbers.

Как использовать отчеты Metricool по социальным сетям

Отчеты из социальных сетей lets you export client-ready PDF or PPT reports in two clicks.

Вот пошаговая инструкция по его использованию.

Step 1: Choose Your Date Range

Open Analytics and set the period you want to cover.

Compare against the previous period to show movement, not just totals.

Step 2: Select Networks and Sections

Tick the platforms and blocks you want inside the file.

Website traffic and blog data can sit next to social numbers.

Вот как это выглядит:

✓ Контрольная точка: A preview of the report renders before download.

Step 3: Download as PDF or PPT

Hit export and share the finished file with your client.

PDF suits archives; PPT suits meetings where you talk through slides.

Как использовать инструмент Metricool Link-in-Bio

Инструмент для добавления ссылки в био lets you build a SmartLinks page that tracks every click you send.

Вот пошаговая инструкция по его использованию.

Шаг 1: Откройте SmartLinks

Find SmartLinks in the sidebar and start a new page.

Name it after the campaign so the click data stays readable later.

Step 2: Add Your Links and Branding

Drop in buttons, colours, and a photo that matches your brand.

Every link gets its own click tracking.

Вот как это выглядит:

✓ Контрольная точка: Your page preview updates as you add each button.

Step 3: Publish and Paste the URL

Copy the SmartLinks address into your Instagram or TikTok bio.

Click-through rates then appear beside your normal social media analytics.

Как использовать Metricool Social Media Assistant

Помощник по работе с социальными сетями lets you get AI caption ideas and polished text inside the editor.

Вот пошаговая инструкция по его использованию.

Step 1: Open the Post Editor

Start creating a post, then click the assistant icon above the text box.

Шаг 2: Опишите, что вам нужно.

Ask it for caption ideas, a hook, or a shorter version.

It can also repurpose a long blog post into platform-specific updates.

Вот как это выглядит:

✓ Контрольная точка: Предложенный подписи appear under the text box.

Step 3: Edit Before You Approve

Trim the output so it still sounds like you.

The assistant is quick at first drafts and poor at your own голос.

Как использовать инструмент Metricool для утверждения контента в социальных сетях

Social Media Content Approval Tool lets you send drafts for review before anything goes live.

Вот пошаговая инструкция по его использованию.

Step 1: Turn On Approvals

Open brand settings and decide who validates content before publishing.

Agencies usually give the client reviewer rights and nothing more.

Step 2: Send a Draft to Review

Upload your post, then choose Send to review instead of scheduling.

Reviewers get a notification with the full preview.

Вот как это выглядит:

✓ Контрольная точка: The post status changes to Pending review.

Шаг 3: Утвердить или запросить изменения

Approved posts drop straight back into the queue.

Rejected ones stay as drafts with the reviewer’s comment attached.

Как использовать Metricool Hashtag Tracker

Отслеживание хэштегов lets you follow hashtag reach and keep only the tags that perform.

Вот пошаговая инструкция по его использованию.

Step 1: Add a Hashtag to Track

Open the hashtag section and type the tag you care about.

Start with three or four tags rather than twenty.

Step 2: Watch the Numbers Build

Metricool logs reach, posts, and top accounts using that tag.

Give it a few days before you judge anything.

Вот как это выглядит:

✓ Контрольная точка: The tag appears in your tracked list with a reach graph.

Step 3: Keep the Winners

Drop tags with flat reach and reuse the ones pulling traffic.

Save the survivors as a preset so you stop retyping them.

Как пользоваться календарем Metricool

Календарь lets you see a month of scheduled posts in one drag-and-drop view.

Вот пошаговая инструкция по его использованию.

Шаг 1: Переключитесь в режим календаря.

Open Planning and pick the monthly calendar instead of the list.

Gaps in your week become obvious the moment you see the grid.

Step 2: Filter What You See

Filter by social network, post status, or notes to cut the noise.

The content view also previews your Instagram feed grid.

Вот как это выглядит:

✓ Контрольная точка: Only the filtered posts stay on screen.

Step 3: Drag Posts to New Slots

Move a post to a better day without opening it.

Line drafts up against the best times heat map before you commit.

Как использовать социальный почтовый ящик Metricool

Социальная почта lets you answer comments and messages from every platform in one place.

Вот пошаговая инструкция по его использованию.

Step 1: Connect Your Profiles

Link each account you want to monitor in brand settings.

Some networks limit inbox access, so check what each one allows.

Step 2: Open the Unified Inbox

Every comment and message lands in one thread list.

Filter by network so nothing sits unanswered.

✓ Контрольная точка: Unread threads sit at the top of the list.

Step 3: Reply and Close the Loop

Answer from Metricool and the reply posts natively.

Mark threads as done so a teammate does not answer twice.

Советы и сочетания клавиш Metricool Pro

After fourteen months inside this tool, these are the habits that stuck.

Клавиатурные сочетания

Скрытые функции, которые большинство людей упускают из виду.

• Best times to post: Metricool reads your real engagement data and marks the best times on a heat map.
• Competitor tracking: Add rival profiles and compare growth against your own numbers.
• Ir arriba: The Spanish interface labels its back-to-top control this way, handy on long analytics pages.

Video walkthroughs from creators like Anniston Ward cover the same panels if you prefer to press play.

Распространенные ошибки при использовании Metricool, которых следует избегать.

Mistake #1: Posting the same text everywhere

Mistake #2: Ignoring platform requirements

Mistake #3: Judging results after one week

Устранение неполадок Metricool

Problem: A scheduled post failed to publish

Причина: The platform token expired, or the format broke a network rule.

Исправить: Reconnect the profile in brand settings, then reschedule the post.

Auto publish only works where the platform grants direct publishing rights.

Everything else sends a phone notification instead, which the mobile app handles.

Problem: Analytics show no data

Причина: New connections backfill history slowly, so the first day often looks empty.

Исправить: Wait twenty-four hours, then refresh the analytics tab.

Real time numbers appear once the platform finishes syncing.

Website and blog data can take a little longer than social profiles.

Problem: Instagram will not auto publish

Причина: Your account is personal, not a business or creator profile.

Исправить: Convert the profile, relink it, and the option unlocks.

Reels and carousels have their own rules, so test one post before trusting a full queue.

📌 Примечание: If none of these fix your issue, contact Metricool support.

Что такое Metricool?

Метрикул is an all-in-one social media management tool for planning, managing, and analysing your online presence.

It covers social platforms, websites, and ad campaigns in one account.

Think of it as a control room rather than a posting app.

Посмотрите этот краткий обзор:

В его состав входят следующие ключевые особенности:

• Планировщик социальных сетей: Schedule social media content across every connected profile.
• Интеграция с Looker Studio: Send your numbers into custom Google dashboards.
• Отчеты из социальных сетей: Download performance data as PDF or PPT files.
• Инструмент для добавления ссылки в биографию: Customisable SmartLinks pages with built-in click analytics.
• Помощник по работе с социальными сетями: AI help for captions, hooks, and repurposed content.
• Social Media Content Approval Tool: Review and sign-off flow before anything publishes.
• Отслеживание хэштегов: Reach and performance data for the tags you use.
• Календарь: A drag-and-drop month view of your scheduled posts.
• Социальные сети: One place for comments and messages from every platform.

Ad campaign management covers Facebook, Google, and TikTok ads from the same screen.

Полный обзор смотрите в нашем разделе Обзор Metricool.

Цены на продукцию Metricool

Here is what Metricool costs in 2026:

Бесплатная пробная версия: Yes — paid plans include a trial, and the forever free plan needs no card.

Гарантия возврата денег: No formal refund window, so downgrade before renewal.

Annual billing shaves the monthly rate if you already know the tool suits you.

The gap that matters most is auto publish, which the free plan keeps locked.

💰 Лучшее соотношение цены и качества: Starter — it unlocks auto publish and deeper analytics at a fair price.

Метрикул против альтернатив

So how does Metricool hold up against the rest of the field?

Most rivals beat it on one thing and lose on price.

Краткий выбор:

• Лучший вариант в целом: Metricool — analytics, scheduling, and ads in one account.
• Оптимальный бюджет: Buffer — the cheapest way to keep a queue running.
• Лучший вариант для начинающих: Buffer — you can learn the whole interface in ten minutes.
• Лучший вариант для агентств: Agorapulse — inbox and approval tooling built for teams.

🎯 Альтернативы Metricool

Ищете альтернативы Metricool? Вот лучшие варианты:

• 🚀 Sprout Social: Deep listening and reporting for big teams with the budget to match.
• 💰 Социалпилот: Strong bulk upload and client management at an agency-friendly rate.
• 🏢 Sendible: Built for agencies that need approvals and white-label client dashboards.
• 🧠 Контент-студия: Content discovery and AI writing for teams short on ideas.
• ⚡ Геропост: Flat-rate posting across many accounts with no per-profile fees.
• 📊 Агорапульс: Best-in-class social inbox with proper team assignment and labels.
• 💼 Zoho Social: Neat fit if your CRM and helpdesk already live inside Zoho.
• 👶 Буфер: The simplest queue on the market, with a generous free tier.
• 🔒 Спринклр: Heavy enterprise suite covering care, marketing, and compliance.
• 🎨 Позже: Grid preview and visual planning aimed squarely at Instagram creators.
• 🎯 Лумли: Post ideas and briefs that guide less experienced content teams.
• 🔥 Блейз: AI-first tool that turns one idea into a week of posts.

Полный список смотрите в нашем Альтернативы Metricool гид.

⚔️ Сравнение Metricool

Here is how Metricool stacks up against each competitor:

• Metricool против Sprout Social: Sprout wins on enterprise depth; Metricool wins on price and simplicity.
• Metricool vs Socialpilot: Socialpilot handles bulk queues better; Metricool gives richer analytics.
• Metricool против Sendible: Sendible suits big client rosters; Metricool is cheaper per brand.
• Metricool против Content Studio: Content Studio leads on discovery; Metricool leads on measurement.
• Metricool против Heropost: Heropost is cheaper at volume; Metricool has far better analytics.
• Metricool против Agorapulse: Agorapulse owns inbox depth; Metricool costs a fraction of it.
• Metricool против Zoho Social: Zoho suits existing Zoho shops; Metricool works better standalone.
• Metricool против Buffer: Buffer is easier to learn; Metricool gives more data per dollar.
• Metricool против Sprinklr: Sprinklr fits global teams; Metricool fits everyone else.
• Metricool против Later: Later is prettier for visual planning; Metricool covers more networks.
• Metricool против Loomly: Loomly guides new teams; Metricool serves data-led ones better.
• Metricool против Blaze: Blaze automates creation; Metricool automates scheduling and reporting.

Начните использовать Metricool прямо сейчас!

You now know how to use Metricool across every major feature:

• ✅ Планировщик социальных сетей
• ✅ Интеграция с Looker Studio
• ✅ Отчеты из социальных сетей
• ✅ Инструмент для добавления ссылки в профиль
• ✅ Помощник по работе с социальными сетями
• ✅ Social Media Content Approval Tool
• ✅ Отслеживание хэштегов
• ✅ Календарь
• ✅ Социальная почта

Следующий шаг: Pick one feature and try it today.

Большинство людей начинают с Планировщика социальных сетей.

Give it five minutes and you will improve your online presence faster than guessing.

Then build the habit of checking analytics every Monday.

Часто задаваемые вопросы

Here you will find all the answers to the questions people ask most.

Как работает Metricool?

You connect each social network to one account. Metricool then handles scheduling content, publishing, and analytics from a single dashboard, with reports you can share.

Как использовать Metricool для планирования публикаций?

Open Planning, click the blue plus button, write your post, adapt it per network, then pick a date. Auto publish sends it without you being online.

Легко ли пользоваться Metricool?

Yes. Most users find the calendar and post editor within their first day. Analytics take a little longer, since there is simply more data to read.

Можно ли использовать Metricool на телефоне?

Yes. The Metricool mobile app runs on Android and iOS. You can create posts, check scheduled posts, reply to messages, and open support chat.

Действительно ли Metricool бесплатен?

Yes. Metricool offers a forever free plan for one brand with limited features. Team collaboration and deeper analytics sit behind the paid tiers.