Comment utiliser Metricool : automatisez votre stratégie de contenu en 2026

Démarrage rapide

Ce guide couvre toutes les fonctionnalités de Metricool :

• Commencer — Create your account and connect each social network
• Comment utiliser le planificateur de médias sociaux — Queue posts for every connected social network from one screen
• Comment utiliser l'intégration de Looker Studio — Push your Metricool data into a live Looker Studio dashboard
• Comment utiliser les rapports des médias sociaux — Export client-ready PDF or PPT reports in two clicks
• Comment utiliser l'outil Lien dans la bio — Build a SmartLinks page that tracks every click you send
• Comment utiliser l'assistant des médias sociaux — Get AI caption ideas and polished text inside the editor
• How to Use Social Media Content Approval Tool — Send drafts for review before anything goes live
• Comment utiliser un outil de suivi des hashtags — Follow hashtag reach and keep only the tags that perform
• Comment utiliser le calendrier — See a month of scheduled posts in one drag-and-drop view
• Comment utiliser la boîte de réception sociale — Answer comments and messages from every platform in one place

Temps nécessaire : 5 minutes par fonctionnalité

Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives

Pourquoi faire confiance à ce guide ?

I have run client accounts through Metricool for about fourteen months.

Every step here comes from real use, not a press kit.

Metricool is a complete social media management tool for planning, publishing, and measuring.

Most people only ever touch the calendar and stop there.

This tutorial walks through every panel, including the ones buried in settings.

Learning how to use Metricool properly takes an afternoon, not a week.

Tutoriel Metricool

This How to Use Metricool tutorial moves feature by feature, from your first day to advanced reportage.

Metricool

Plan, publish, and measure every social network from one dashboard. Metricool covers scheduling content, analytics, competitor tracking, and ad campaigns on Facebook, Google, and TikTok. The forever free plan needs no card to start.

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Premiers pas avec Metricool

Do this once and every feature below opens up.

It takes roughly three minutes.

Here is what my own setup looked like:

Maintenant, décomposons chaque étape.

Étape 1 : Créez votre compte

Go to the Metricool site and click Start for free.

Enter your email and set a password.

✓ Point de contrôle: A confirmation email lands in your inbox within a minute.

Step 2: Connect Your Social Network Profiles

Open brand settings and link each social media account you manage.

Instagram, Facebook, LinkedIn, Pinterest, X, TikTok, a YouTube channel, and your Google Business Profile all connect here.

Voici à quoi cela ressemble :

✓ Point de contrôle: Each connected profile shows a green status dot.

Step 3: Install the Mobile App

Download the Metricool mobile app on Android or iOS.

Log in with the same username and password you just created.

The app carries the calendar, the inbox, and a support chat.

Comment utiliser Metricool Social Media Planner

Planificateur de médias sociaux lets you queue posts for every connected social network from one screen.

Voici comment l'utiliser étape par étape.

Step 1: Open the Planning Tab

Click Planning in the left sidebar of your Metricool account.

Then hit the blue plus circle or choose Create new post.

Step 2: Write Once, Adapt Everywhere

Draft one publication, then adapt the texte for each social network.

Metricool shows character limits and media rules per platform as you type.

Voici à quoi cela ressemble :

✓ Point de contrôle: Your draft shows a separate preview per network.

Step 3: Pick a Time and Publish

Set the date, or let auto publish send it while you sleep.

Check each network’s own requirements before you confirm the slot.

Comment utiliser l'intégration de Metricool Looker Studio

Intégration de Looker Studio lets you push your Metricool data into a live Looker Studio dashboard.

Voici comment l'utiliser étape par étape.

Step 1: Grab Your Connector

Open Analytics, then choose the Looker Studio connector for your brand.

Step 2: Authorise the Data Source

Sign in with Google and approve the third party data connection.

Pick which social media accounts feed the report.

Voici à quoi cela ressemble :

✓ Point de contrôle: Metricool appears in your Looker data source list.

Étape 3 : Créez votre tableau de bord

Drag Metricool metrics onto the canvas like any other Looker field.

Follower growth, reach, and engagement all arrive as ready fields.

Set the refresh schedule so clients always find current numbers.

Comment utiliser les rapports sur les médias sociaux de Metricool

Rapports sur les médias sociaux lets you export client-ready PDF or PPT reports in two clicks.

Voici comment l'utiliser étape par étape.

Step 1: Choose Your Date Range

Open Analytics and set the period you want to cover.

Compare against the previous period to show movement, not just totals.

Step 2: Select Networks and Sections

Tick the platforms and blocks you want inside the file.

Website traffic and blog data can sit next to social numbers.

Voici à quoi cela ressemble :

✓ Point de contrôle: A preview of the report renders before download.

Step 3: Download as PDF or PPT

Hit export and share the finished file with your client.

PDF suits archives; PPT suits meetings where you talk through slides.

Comment utiliser l'outil Metricool Link-in-Bio

Outil de lien dans la bio lets you build a SmartLinks page that tracks every click you send.

Voici comment l'utiliser étape par étape.

Étape 1 : Ouvrir SmartLinks

Find SmartLinks in the sidebar and start a new page.

Name it after the campaign so the click data stays readable later.

Step 2: Add Your Links and Branding

Drop in buttons, colours, and a photo that matches your brand.

Every link gets its own click tracking.

Voici à quoi cela ressemble :

✓ Point de contrôle: Your page preview updates as you add each button.

Step 3: Publish and Paste the URL

Copy the SmartLinks address into your Instagram or TikTok bio.

Click-through rates then appear beside your normal social media analytics.

Comment utiliser l'assistant de médias sociaux de Metricool

Assistant des médias sociaux lets you get AI caption ideas and polished text inside the editor.

Voici comment l'utiliser étape par étape.

Step 1: Open the Post Editor

Start creating a post, then click the assistant icon above the text box.

Étape 2 : Décrivez vos besoins

Ask it for caption ideas, a hook, or a shorter version.

It can also repurpose a long blog post into platform-specific updates.

Voici à quoi cela ressemble :

✓ Point de contrôle: Suggestion légendes appear under the text box.

Step 3: Edit Before You Approve

Trim the output so it still sounds like you.

The assistant is quick at first drafts and poor at your own voix.

Comment utiliser l'outil d'approbation de contenu pour les médias sociaux de Metricool

Social Media Content Approval Tool lets you send drafts for review before anything goes live.

Voici comment l'utiliser étape par étape.

Step 1: Turn On Approvals

Open brand settings and decide who validates content before publishing.

Agencies usually give the client reviewer rights and nothing more.

Step 2: Send a Draft to Review

Upload your post, then choose Send to review instead of scheduling.

Reviewers get a notification with the full preview.

Voici à quoi cela ressemble :

✓ Point de contrôle: The post status changes to Pending review.

Étape 3 : Approuver ou demander des modifications

Approved posts drop straight back into the queue.

Rejected ones stay as drafts with the reviewer’s comment attached.

Comment utiliser Metricool Hashtag Tracker

Suivi des hashtags lets you follow hashtag reach and keep only the tags that perform.

Voici comment l'utiliser étape par étape.

Step 1: Add a Hashtag to Track

Open the hashtag section and type the tag you care about.

Start with three or four tags rather than twenty.

Step 2: Watch the Numbers Build

Metricool logs reach, posts, and top accounts using that tag.

Give it a few days before you judge anything.

Voici à quoi cela ressemble :

✓ Point de contrôle: The tag appears in your tracked list with a reach graph.

Step 3: Keep the Winners

Drop tags with flat reach and reuse the ones pulling traffic.

Save the survivors as a preset so you stop retyping them.

Comment utiliser le calendrier Metricool

Calendrier lets you see a month of scheduled posts in one drag-and-drop view.

Voici comment l'utiliser étape par étape.

Étape 1 : Passer en mode Calendrier

Open Planning and pick the monthly calendar instead of the list.

Gaps in your week become obvious the moment you see the grid.

Step 2: Filter What You See

Filter by social network, post status, or notes to cut the noise.

The content view also previews your Instagram feed grid.

Voici à quoi cela ressemble :

✓ Point de contrôle: Only the filtered posts stay on screen.

Step 3: Drag Posts to New Slots

Move a post to a better day without opening it.

Line drafts up against the best times heat map before you commit.

Comment utiliser la boîte de réception sociale Metricool

Boîte de réception sociale lets you answer comments and messages from every platform in one place.

Voici comment l'utiliser étape par étape.

Step 1: Connect Your Profiles

Link each account you want to monitor in brand settings.

Some networks limit inbox access, so check what each one allows.

Step 2: Open the Unified Inbox

Every comment and message lands in one thread list.

Filter by network so nothing sits unanswered.

✓ Point de contrôle: Unread threads sit at the top of the list.

Step 3: Reply and Close the Loop

Answer from Metricool and the reply posts natively.

Mark threads as done so a teammate does not answer twice.

Conseils et astuces Metricool Pro

After fourteen months inside this tool, these are the habits that stuck.

Raccourcis clavier

Fonctionnalités cachées que la plupart des gens ignorent

• Best times to post: Metricool reads your real engagement data and marks the best times on a heat map.
• Competitor tracking: Add rival profiles and compare growth against your own numbers.
• Ir arriba: The Spanish interface labels its back-to-top control this way, handy on long analytics pages.

Video walkthroughs from creators like Anniston Ward cover the same panels if you prefer to press play.

Erreurs courantes à éviter chez Metricool

Mistake #1: Posting the same text everywhere

Mistake #2: Ignoring platform requirements

Mistake #3: Judging results after one week

Dépannage Metricool

Problem: A scheduled post failed to publish

Cause: The platform token expired, or the format broke a network rule.

Réparer: Reconnect the profile in brand settings, then reschedule the post.

Auto publish only works where the platform grants direct publishing rights.

Everything else sends a phone notification instead, which the mobile app handles.

Problem: Analytics show no data

Cause: New connections backfill history slowly, so the first day often looks empty.

Réparer: Wait twenty-four hours, then refresh the analytics tab.

Real time numbers appear once the platform finishes syncing.

Website and blog data can take a little longer than social profiles.

Problem: Instagram will not auto publish

Cause: Your account is personal, not a business or creator profile.

Réparer: Convert the profile, relink it, and the option unlocks.

Reels and carousels have their own rules, so test one post before trusting a full queue.

📌 Note: If none of these fix your issue, contact Metricool support.

Qu'est-ce que Metricool ?

Metricool is an all-in-one social media management tool for planning, managing, and analysing your online presence.

It covers social platforms, websites, and ad campaigns in one account.

Think of it as a control room rather than a posting app.

Regardez ce bref aperçu :

Il comprend les fonctionnalités clés suivantes :

• Planificateur de médias sociaux : Schedule social media content across every connected profile.
• Intégration de Looker Studio : Send your numbers into custom Google dashboards.
• Rapports sur les médias sociaux : Download performance data as PDF or PPT files.
• Outil de lien dans la bio : Customisable SmartLinks pages with built-in click analytics.
• Assistant réseaux sociaux : AI help for captions, hooks, and repurposed content.
• Social Media Content Approval Tool: Review and sign-off flow before anything publishes.
• Suivi des hashtags : Reach and performance data for the tags you use.
• Calendrier: A drag-and-drop month view of your scheduled posts.
• Boîte de réception sociale : One place for comments and messages from every platform.

Ad campaign management covers Facebook, Google, and TikTok ads from the same screen.

Pour une analyse complète, consultez notre Avis sur Metricool.

Tarification Metricool

Here is what Metricool costs in 2026:

Essai gratuit : Yes — paid plans include a trial, and the forever free plan needs no card.

Garantie de remboursement : No formal refund window, so downgrade before renewal.

Annual billing shaves the monthly rate if you already know the tool suits you.

The gap that matters most is auto publish, which the free plan keeps locked.

💰 Meilleur rapport qualité-prix : Starter — it unlocks auto publish and deeper analytics at a fair price.

Metricool contre les alternatives

So how does Metricool hold up against the rest of the field?

Most rivals beat it on one thing and lose on price.

Sélection rapide :

• Meilleur résultat global : Metricool — analytics, scheduling, and ads in one account.
• Meilleur budget : Buffer — the cheapest way to keep a queue running.
• Idéal pour les débutants : Buffer — you can learn the whole interface in ten minutes.
• Idéal pour les agences : Agorapulse — inbox and approval tooling built for teams.

🎯 Alternatives à Metricool

Vous cherchez des alternatives à Metricool ? Voici les meilleures options :

• 🚀 Sprout Social : Deep listening and reporting for big teams with the budget to match.
• 💰 Pilote social : Strong bulk upload and client management at an agency-friendly rate.
• 🏢 Envoyable : Built for agencies that need approvals and white-label client dashboards.
• 🧠 Studio de contenu : Content discovery and AI writing for teams short on ideas.
• ⚡ Article vedette : Flat-rate posting across many accounts with no per-profile fees.
• 📊 Agorapulse : Best-in-class social inbox with proper team assignment and labels.
• 💼 Zoho Social : Neat fit if your CRM and helpdesk already live inside Zoho.
• 👶 Tampon: The simplest queue on the market, with a generous free tier.
• 🔒 Sprinklr : Heavy enterprise suite covering care, marketing, and compliance.
• 🎨 Plus tard: Grid preview and visual planning aimed squarely at Instagram creators.
• 🎯 Loomly : Post ideas and briefs that guide less experienced content teams.
• 🔥 Flamber: AI-first tool that turns one idea into a week of posts.

Pour la liste complète, consultez notre Alternatives à Metricool guide.

⚔️ Comparaison avec Metricool

Here is how Metricool stacks up against each competitor:

• Metricool contre Sprout Social : Sprout wins on enterprise depth; Metricool wins on price and simplicity.
• Metricool vs Socialpilot: Socialpilot handles bulk queues better; Metricool gives richer analytics.
• Metricool contre Sendible : Sendible suits big client rosters; Metricool is cheaper per brand.
• Metricool contre Content Studio : Content Studio leads on discovery; Metricool leads on measurement.
• Metricool contre Heropost : Heropost is cheaper at volume; Metricool has far better analytics.
• Metricool contre Agorapulse : Agorapulse owns inbox depth; Metricool costs a fraction of it.
• Metricool contre Zoho Social : Zoho suits existing Zoho shops; Metricool works better standalone.
• Metricool contre Buffer : Buffer is easier to learn; Metricool gives more data per dollar.
• Metricool contre Sprinklr : Sprinklr fits global teams; Metricool fits everyone else.
• Metricool contre Later : Later is prettier for visual planning; Metricool covers more networks.
• Metricool contre Loomly : Loomly guides new teams; Metricool serves data-led ones better.
• Metricool contre Blaze : Blaze automates creation; Metricool automates scheduling and reporting.

Commencez à utiliser Metricool dès maintenant

You now know how to use Metricool across every major feature:

• ✅ Planificateur de médias sociaux
• ✅ Intégration de Looker Studio
• ✅ Rapports sur les médias sociaux
• ✅ Outil Lien dans la bio
• ✅ Assistant réseaux sociaux
• ✅ Social Media Content Approval Tool
• ✅ Suivi des hashtags
• ✅ Calendrier
• ✅ Boîte de réception sociale

Étape suivante : Pick one feature and try it today.

La plupart des gens commencent par le planificateur de médias sociaux.

Give it five minutes and you will improve your online presence faster than guessing.

Then build the habit of checking analytics every Monday.

Foire aux questions

Here you will find all the answers to the questions people ask most.

Comment fonctionne Metricool ?

You connect each social network to one account. Metricool then handles scheduling content, publishing, and analytics from a single dashboard, with reports you can share.

Comment utiliser Metricool pour programmer des publications ?

Open Planning, click the blue plus button, write your post, adapt it per network, then pick a date. Auto publish sends it without you being online.

Metricool est-il facile à utiliser ?

Yes. Most users find the calendar and post editor within their first day. Analytics take a little longer, since there is simply more data to read.

Puis-je utiliser Metricool sur mon téléphone ?

Yes. The Metricool mobile app runs on Android and iOS. You can create posts, check scheduled posts, reply to messages, and open support chat.

Metricool est-il vraiment gratuit ?

Yes. Metricool offers a forever free plan for one brand with limited features. Team collaboration and deeper analytics sit behind the paid tiers.