How to Use Metricool: Automate Content Strategy in 2026

Quick Start

This guide covers every Metricool feature:

• Commencer — Create your account and connect social networks
• How to Use Social Media Planner — Schedule posts across every platform
• How to Use Looker Studio Integration — Build custom dashboards with real time data
• How to Use Social Media Reports — Generate PDF and PPT reports in seconds
• How to Use Link-in-Bio Tool — Create SmartLinks pages that drive traffic
• How to Use Social Media Assistant — Get AI-powered caption ideas instantly
• How to Use Content Approval Tool — Control who validates content before publishing
• How to Use Hashtag Tracker — Monitor hashtag performance across platforms
• How to Use Calendar — View and manage all scheduled posts visually
• How to Use Social Inbox — Reply to all messages from one place

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Dépannage | Tarification | Alternatives

Why Trust This Guide

I’ve used Metricool for over a year and tested every feature covered here. This how to use Metricool tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

Metricool is one of the most powerful social media management tools available today.

But most users only scratch the surface of what it can do.

This guide shows you how to use Metricool for complete social media management.

Step by step, with screenshots and pro tips.

Metricool Tutorial

This complete Metricool tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.

Getting Started with Metricool

Before using any feature, complete this one-time setup.

It takes about 3 minutes from your first day on the platform.

Watch this quick overview first:

Now let’s walk through each step.

Step 1: Create Your Account

Go to metricool.com and click “Sign Up Free.”

Enter your email and create a password.

You can also sign up with your Google account.

✓ Checkpoint: Check your inbox for a confirmation email.

Step 2: Connect Your Social Networks

Click “Add Brand” from the dashboard.

Select each social network you want to manage.

Metricool supports Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube channel, Google Business Profile, and more.

Here’s what the dashboard looks like:

✓ Checkpoint: You should see all connected accounts on the main dashboard.

Step 3: Download the Mobile App

Get the Metricool mobile app on Android or iOS.

Log in with the same account you just created.

The app lets you manage scheduled posts and reply to messages on the go.

How to Use Metricool Social Media Planner

Social Media Planner lets you schedule and auto publish content across every connected platform.

Here’s how to use it step by step.

Watch Social Media Planner in action:

Now let’s break down each step.

Step 1: Open the Planner

Click “Planning” in the left sidebar of your Metricool dashboard.

Select “Create new post” or click the blue + circle button.

Step 2: Build Your Post

Write your caption or use the Assistant IA for creating caption ideas.

Upload images or video, then choose the networks to publish on.

You can create a single publication and adapt it for each network.

Check the options allowed by each social network and their requirements.

✓ Checkpoint: You should see a preview of your post for each selected platform.

Step 3: Set the Schedule

Pick a date and time or use the best times to post suggestion.

Metricool shows you the best times based on audience engagement data.

Click “Schedule” to queue the post for auto publish.

How to Use Metricool Looker Studio Integration

Looker Studio Integration lets you pull Metricool analytics into Google Looker Studio dashboards.

Here’s how to use it step by step.

Watch Looker Studio Integration in action:

Now let’s break down each step.

Step 1: Open Looker Studio Settings

Go to your Metricool account settings and find the Looker Studio section.

Click “Connect to Looker Studio.”

Step 2: Authorize the Connection

Sign in to your Google account when prompted.

Grant Metricool permission to share data with Looker Studio.

Select the brand and social network data you want to sync.

✓ Checkpoint: You should see Metricool listed as a data source in Looker Studio.

Step 3: Build Your Dashboard

Open Looker Studio, create a new report, and select Metricool as the data source.

Drag in charts, tables, and scorecards using your social media data.

Share the dashboard with clients or team members.

How to Use Metricool Social Media Reports

Social Media Reports lets you download performance data in PDF or PPT format.

Here’s how to use it step by step.

Watch Social Media Reports in action:

Now let’s break down each step.

Step 1: Navigate to Reports

Click “Reports” in the left sidebar of your dashboard.

Select the brand you want to generate a report for.

Step 2: Customize Your Report

Choose the date range and the social networks to include.

Add or remove sections like audience demographics, post performance, and website analytics.

Here’s what this looks like:

✓ Checkpoint: You should see a preview of the report with your selected data.

Step 3: Download and Share

Click “Download” and pick PDF or PPT format.

You can also share the report link directly with clients.

How to Use Metricool Link-in-Bio Tool

Link-in-Bio Tool lets you create SmartLinks pages that drive traffic from your social profiles.

Here’s how to use it step by step.

Watch Link-in-Bio Tool in action:

Now let’s break down each step.

Step 1: Open SmartLinks

Go to “SmartLinks” in the left sidebar.

Click “Create SmartLink” to start building your page.

Step 2: Add Your Links and Design

Add buttons for each URL you want to share.

Customize colors, fonts, and layout to match your brand.

You can add images, social icons, and third party embeds.

✓ Checkpoint: Preview your SmartLink page on mobile and desktop views.

Step 3: Publish and Track Clicks

Copy the SmartLink URL and paste it in your Instagram or TikTok bio.

Metricool tracks click-through rates for every link on the page.

How to Use Metricool Social Media Assistant

Social Media Assistant lets you generate AI-powered caption ideas and polish post texte.

Here’s how to use it step by step.

Watch Social Media Assistant in action:

Now let’s break down each step.

Step 1: Open the AI Assistant

Start creating a new post in the Planner.

Click the AI Assistant icon next to the caption field.

Step 2: Generate Caption Ideas

Type a topic or paste existing text to repurpose.

The AI generates multiple caption options you can edit or use directly.

It can also repurpose long-form content into platform-specific updates.

✓ Checkpoint: You should see at least three caption suggestions to choose from.

Step 3: Refine and Insert

Edit the caption to match your brand voix.

Click “Insert” to add it to your post.

How to Use Metricool Content Approval Tool

Content Approval Tool lets you decide who validates content before publishing.

Here’s how to use it step by step.

Watch Content Approval Tool in action:

Now let’s break down each step.

Step 1: Enable the Approval Workflow

Go to your brand settings and turn on “Content Approval.”

Assign team members who can approve or reject posts.

Step 2: Send Content for Review

After creating a post, select “Send to review” instead of scheduling.

The approver gets a notification to review the post.

They can approve, reject, or leave notes for changes.

✓ Checkpoint: The post status shows “Pending Approval” in your calendar.

Step 3: Approve and Schedule

The reviewer clicks “Approve” to move the post to scheduled status.

You can filter the posts according to status to see what’s still pending.

How to Use Metricool Hashtag Tracker

Hashtag Tracker lets you monitor how specific hashtags perform over time.

Here’s how to use it step by step.

Watch Hashtag Tracker in action:

Now let’s break down each step.

Step 1: Add Hashtags to Track

Go to “Hashtags” in your dashboard sidebar.

Type in the hashtags you want to monitor and click “Add.”

Step 2: Review Performance Data

Metricool shows reach, impressions, and engagement for each tracked hashtag.

Compare multiple hashtags side by side to find the top performers.

✓ Checkpoint: You should see a graph showing hashtag performance over your selected date range.

Step 3: Apply Insights to Your Strategy

Use the top-performing hashtags in future posts.

Remove underperforming ones from your rotation.

How to Use Metricool Calendar

Calendrier lets you view and manage all scheduled posts in a drag-and-drop visual layout.

Here’s how to use it step by step.

Watch Calendar in action:

Now let’s break down each step.

Step 1: Open the Calendar View

Click “Planning” and switch to the calendar content view.

You’ll see all scheduled posts mapped to their publish dates.

Step 2: Filter and Rearrange Posts

Filter your content by social network, post status, and notes.

Drag and drop posts to new dates or times.

Click any post to edit its caption, media, or schedule.

✓ Checkpoint: Your calendar shows color-coded posts for each platform.

Step 3: Preview Your Instagram Feed

Click the three dots next to the filter to preview your Instagram grid.

Rearrange posts so your feed looks visually consistent.

How to Use Metricool Social Inbox

Social Inbox lets you manage all comments and messages from every platform in one place.

Here’s how to use it step by step.

Step 1: Open the Inbox

Click “Inbox” in the left sidebar of your Metricool dashboard.

You’ll see all the answers, comments, and direct messages in one feed.

Step 2: Reply to Messages

Click any message to open the conversation thread.

Type your reply and hit send — it goes directly to the original platform.

Filter by platform to focus on one social network at a time.

✓ Checkpoint: Your reply appears in the conversation and on the social network.

Step 3: Mark as Done or Assign

Mark conversations as resolved once you’ve replied.

Assign messages to team members for follow-up.

Metricool Pro Tips and Shortcuts

After testing Metricool for over a year, here are my best tips.

The Spanish community even has a phrase for boosting engagement — “ir arriba” — and Metricool helps you get there faster.

Raccourcis clavier

Action	Shortcut
Create new post	Click blue + button
Switch calendar view	Toggle Week / Month
Quick filter by network	Click platform icon in calendar
Open Inbox	Click Inbox in sidebar

Hidden Features Most People Miss

• Analyse concurrentielle: Track up to 100 competitor profiles and compare their engagement, posting frequency, and growth against yours.
• Best Time to Post Heatmap: The analytics section shows a color-coded heatmap of when your audience is most active on each social network.
• Content Reuse from Analytics: You can reuse high-performing content directly from the analytics section — just click “Repost” to schedule it again.

Metricool Common Mistakes to Avoid

Mistake #1: Posting at Random Times

Mistake #2: Ignoring the Analytics Dashboard

Mistake #3: Using the Same Caption on Every Platform

Metricool Troubleshooting

Problem: Posts Not Publishing on Schedule

Cause: Your social network connection has expired or needs reauthorization.

Réparer: Go to account settings, disconnect the affected profile, and reconnect it. Then reschedule any failed posts.

Problem: Analytics Data Not Showing

Cause: New accounts need 24–48 hours to sync data from each social network.

Réparer: Wait a day after connecting a new profile. If data still doesn’t appear, disconnect and reconnect the account.

Problem: Instagram Stories Require Manual Publish

Cause: Instagram API limits auto publishing for certain content types like Stories and Reels.

Réparer: Enable push notifications on the Metricool mobile app. You’ll get an alert when it’s time to post, then tap to publish.

📌 Note: If none of these fix your issue, contact Metricool support through the in-app chat feature.

Qu'est-ce que Metricool ?

Metricool is a social media management tool that lets you plan, schedule, analyze, and report on your online presence from one dashboard.

Think of it like a control room for every social network you manage.

Watch this quick overview:

It includes these key features:

• Social Media Planner: Schedule and auto publish posts across all connected platforms using a visual drag-and-drop calendar.
• Looker Studio Integration: Pull real time analytics into custom Google Looker Studio dashboards.
• Social Media Reports: Generate downloadable PDF and PPT reports with audience demographics and performance data.
• Link-in-Bio Tool: Build SmartLinks pages to drive traffic with built-in click tracking.
• Social Media Assistant: Get AI-powered caption ideas and repurpose content for each network.
• Content Approval Tool: Control who validates content before publishing across your team.
• Hashtag Tracker: Monitor hashtag performance and find the best tags for your posts.
• Calendrier: Visual content view of every scheduled post across all platforms.
• Boîte de réception sociale : Reply to all messages and comments from every platform in one place.

Metricool also supports TikTok ads, Google Ads, and Facebook Ads management.

Social media managers like Anniston Ward have praised the platform for simplifying multi-brand workflows.

You can even track your YouTube channel growth and Google Business Profile performance.

For a full review, see our Metricool review.

Metricool Pricing

Here’s what Metricool costs in 2026:

Plan	Prix	Idéal pour
Gratuit	0 $/mois	Solo creators managing one brand
Démarreur	18 $/mois	travailleurs indépendants and small teams with up to 5 brands
Avance	45 $/mois	Agencies and teams managing 15+ brands
Coutume	Contactez-nous pour connaître les tarifs	Large organizations with 50+ brands

Formule gratuite : Yes — forever free with 1 brand and 50 posts per month.

Annual billing: Save up to 24% when you pay yearly.

Here’s what the pricing page looks like:

💰 Best Value: Starter at $18/month — unlocks unlimited scheduling content, full analytics, LinkedIn access, and downloadable reports at a fraction of what competitors charge.

Metricool vs Alternatives

How does Metricool compare? Here’s the competitive landscape:

Outil	Idéal pour	Prix	Rating
Metricool	All-in-one analytics and scheduling	$0–$45/mo	⭐ 4.2
Sprout Social	Enterprise social listening	199 $/mois	⭐ 4.4
SocialPilot	Budget-friendly bulk scheduling	$25/mo	⭐ 4.1
Envoyable	Agency white-label reports	$22/mo	⭐ 4.0
Studio de contenu	AI content discovery	19 $/mois	⭐ 4.1
Poste vedette	Ultra-low budget plans	$6/mo	⭐ 3.7
Agorapulse	Social inbox management	$79/mo	⭐ 4.2
Zoho Social	Zoho CRM intégration	$0–$40/mo	⭐ 4.0
Tampon	Simple scheduling for creators	$0–$10/ch	⭐ 4.2

Quick picks:

• Best overall: Metricool — best balance of analytics, scheduling, and price
• Best budget: Heropost — plans start at just $6/month
• Best for beginners: Buffer — dead-simple interface with a free plan
• Best for agencies: Sprout Social — deep analytics and team collaboration tools

🎯 Metricool Alternatives

Looking for Metricool alternatives? Here are the top options:

• 🚀 Sprout Social : Enterprise-grade social listening, publishing, and analytics with deep CRM integration. Best for large teams that need advanced reportage.
• 💰 SocialPilot : Affordable bulk scheduling for agencies managing dozens of accounts. Supports all major platforms at a low per-brand cost.
• 🎨 Envoyable : White-label reports and custom dashboards designed for agencies. Strong integration with Canva for quick content creation.
• ⚡ Studio de contenu : AI-powered content discovery and scheduling. Great for teams that want to find and share trending articles fast.
• 🔥 Article vedette : Ultra-affordable plans starting at $6/month. Perfect if your budget is tight but you still need multi-platform scheduling.
• 🧠 Agorapulse : Best social inbox with conversation tagging and team assignment. Strong competitor analysis and ROI tracking.
• 🏢 Zoho Social : Connects directly with the full Zoho suite including CRM and Desk. Free plan available for individuals.
• 👶 Tampon: The simplest scheduling tool with a clean interface. Free plan handles 3 channels — perfect for beginners.
• 🌟 Sprinklr : Enterprise-level platform for large brands managing global social presence. AI-powered insights and unified customer experience.
• ⭐ Plus tard: Visual-first scheduling focused on Instagram and TikTok. Drag-and-drop grid preview helps you plan beautiful feeds.
• 🎯 Loomly : Collaboration-focused tool with post ideas and approval workflows. Clean interface that makes team content planning easy.
• 💼 Flamber: Growth-focused platform combining organic social and paid ads. Unique approach to audience building with AI targeting.

For the full list, see our Alternatives à Metricool guide.

⚔️ Metricool Compared

Here’s how Metricool stacks up against each competitor:

• Metricool vs Sprout Social: Sprout Social wins on enterprise features and social listening, but Metricool costs a fraction of the price with similar scheduling and analytics.
• Metricool vs SocialPilot: SocialPilot handles more accounts at a lower cost, but Metricool offers deeper analytics, competitor tracking, and ad management.
• Metricool vs Sendible: Sendible shines with white-label agency reports, while Metricool gives you better built-in analytics and a forever free plan.
• Metricool vs Content Studio: Content Studio has stronger AI content discovery, but Metricool’s analytics and reporting are more detailed for data-driven teams.
• Metricool vs Heropost: Heropost is cheaper, but Metricool includes analytics, competitor analysis, and ad management that Heropost lacks entirely.
• Metricool vs Agorapulse: Agorapulse has a more advanced social inbox, but Metricool matches most features at roughly half the monthly cost.
• Metricool vs Zoho Social: Zoho Social works best inside the Zoho suite. Metricool is a stronger standalone tool with better cross-platform analytics.
• Metricool vs Buffer: Buffer is simpler and easier for beginners. Metricool adds deep analytics, competitor tracking, and ad management on top.
• Metricool vs Sprinklr: Sprinklr is built for global enterprises with massive budgets. Metricool delivers 80% of the value at a tiny fraction of the cost.
• Metricool vs Later: Later focuses on visual content and Instagram grid planning. Metricool covers more platforms and offers richer analytics and reporting.
• Metricool vs Loomly: Loomly excels at team collaboration and approval workflows. Metricool matches approval features and adds analytics and ad management.
• Metricool vs Blaze: Blaze combines organic and paid growth strategies. Metricool is stronger on analytics and supports more social networks out of the box.

Start Using Metricool Now

You learned how to use every major Metricool feature:

• ✅ Social Media Planner
• ✅ Looker Studio Integration
• ✅ Social Media Reports
• ✅ Link-in-Bio Tool
• ✅ Social Media Assistant
• ✅ Content Approval Tool
• ✅ Hashtag Tracker
• ✅ Calendar
• ✅ Social Inbox

Next step: Pick one feature and try it now.

Most people start with the Social Media Planner.

It takes less than 5 minutes to schedule your first post.

You’re ready to take control of your social media management.

Foire aux questions

How does Metricool work?

Metricool connects to your social media accounts and website to provide a single dashboard for scheduling content, tracking analytics, managing messages, and running ad campaigns. You connect each social network once, and Metricool pulls data in real time so you can plan, publish, and measure results without switching between apps.

How to use Metricool to schedule posts?

Go to the Planning section and click “Create new post.” Write your caption, upload media, select the platforms, and set a date and time. You can use the best times to post feature to let Metricool pick the highest-engagement slot. Once scheduled, posts auto publish at the chosen time across every selected social network.

Metricool est-il facile à utiliser ?

Yes. Metricool has a clean, simple interface that most people pick up on their first day. The drag-and-drop calendar, visual planner, and guided setup make it beginner-friendly. If you ever get stuck, the in-app support chat gives you quick answers from real people.

Can I use Metricool on my phone?

Yes. The Metricool mobile app is available for both Android and iOS. You can create posts, check analytics, reply to messages, and manage your calendar from your phone. The app includes a support chat feature and lets you manage brand settings on the go.

Is Metricool actually free?

Yes. Metricool offers a forever free plan that never expires. You can manage one brand, schedule up to 50 posts per month, and access basic analytics at no cost. It’s not a trial — it’s a permanent free tier you can use as long as you want.

How much is Metricool per month?

Metricool’s paid plans start at $18/month for the Starter plan, which covers up to 5 brands with unlimited scheduling. The Advance plan costs $45/month and supports 15 brands with team collaboration. Annual billing saves up to 24%. There’s also a Custom plan for large organizations — contact Metricool for pricing.

What is Metricool used for?

Metricool is used for complete social media management — scheduling posts, tracking analytics, managing TikTok ads and Facebook Ads, creating reports, monitoring competitors, and handling all your messages in one social inbox. It’s an all-in-one tool for anyone who wants to improve their online presence and marketing strategy.

What is the 5 5 5 rule for social media?

The 5-5-5 rule suggests spending 5 minutes creating content, 5 minutes engaging with others, and 5 minutes analyzing what works. It’s a quick daily habit to keep your social media active without burning hours. Metricool makes this easy — use the planner to create, the inbox to engage, and the analytics to measure, all in under 15 minutes a day.

What can you do with Metricool?

You can schedule and auto publish posts, track analytics across every social network, manage comments and messages, create SmartLinks pages, run TikTok ads and Google Ads, generate custom reports, and monitor competitor performance. Metricool handles everything you need for social media management in one place.

Puis-je utiliser Metricool gratuitement ?

Yes. Metricool’s free plan lets you manage 1 brand across most social networks (excluding LinkedIn and Twitter/X). You get scheduling for up to 50 posts per month, basic analytics with 3 months of history, competitor analysis for 5 profiles, and access to the AI assistant. No credit card required to start.

Does Metricool offer a free plan?

Yes. Metricool offers a forever free plan — not a time-limited trial. You can use it as long as you want with 1 brand, 50 scheduled posts per month, and basic analytics. When you’re ready for more brands, unlimited scheduling, or deeper reports, upgrade to the Starter plan starting at $18/month.

Can you delete posts on Metricool?

You can delete scheduled posts before they publish by going to the calendar, clicking the post, and selecting “Delete.” However, once a post has been published to a social network, you need to delete it from the platform itself. Metricool does not delete already-published content from your social profiles.