⚡ Verdict rapide :
- Tarification : Bitrix24 starts at $49/organization/month. Instantly starts at $30/month.
- Idéal pour : Bitrix24 for running CRM, projects, and team chat in one app. Instantly for courriel froid à grande échelle.
- Différence principale : Bitrix24 is a work hub for your whole team. Instantly is an outreach engine for finding and emailing new leads.
- Notre choix : Instantly for most sales teams. It rates 4.3 to Bitrix24’s 3.0 and is far easier to learn.
Bitrix24 and Instantly land on the same shortlists for one reason.
Tous deux promettent d'aider petites entreprises win more deals.
Mais ils fonctionnent de manières très différentes.
Bitrix24 is an all in one platform for CRM, projects, and team chat.
Instantly is a cold email tool built to send thousands of messages safely.
Pick the wrong sales software, and you pay for many features you never use.
Aperçu
This Bitrix24 vs Instantly comparison looks at pricing, key features, and ease of use.
It also covers lead management, automation features, and who each tool fits.
Nous avons examiné la documentation, les pages de tarification et les avis des utilisateurs pour les deux outils.
Nos rédacteurs ont également passé du temps à manipuler chaque plante.
Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
Qu'est-ce que Bitrix24 ?
Bitrix24 is a cloud-based work hub for small and medium sized businesses.
It mixes CRM software, project management tools, and a communications platform.
You can manage customer relationships, tasks, files, and group chats in a single platform.
Bitrix24 CRM tracks leads, deals, contacts, and companies through your sales funnel.
It covers different aspects of running a company in one tool.
Here’s a quick video tour of the platform.
Bitrix24
One flat fee covers CRM, tasks, and team chat. Great for teams that want everything under one roof.
Tarification de Bitrix24
Bitrix24 charges per organization, not on a per user basis. Here’s the 2026 breakdown.
| Plan | Prix | Idéal pour |
|---|---|---|
| Basique | 49 $/organisation/mois | Petites équipes débutant avec le CRM |
| Standard | 99 $/organisation/mois | Growing teams needing marketing tools and 100 GB storage |
| Professionnel | 199 $/organisation/mois | Teams that need automation and HR tools |
| Entreprise | 399 $/organisation/mois | Large companies with many branches |
Pricing verified September 2026.
Essai gratuit : Yes. Bitrix24 offers a 30-day free trial of the Professional plan.
Formule gratuite : Yes. It includes core CRM, task management, and 5 GB of cloud storage.
Garantie de remboursement : Not clearly published. Check refund terms before a yearly commitment.
📌 Note: Paid plans are a flat monthly fee. Annual billing saves 20%, and two-year billing saves 31%. The free plan skips invoicing and workflow automation. Chat and collaboration tools stay free for unlimited users.
⚠️ Pricing conflict: Some sources still list an older $39 Plus plan for 24 users. Others claim unlimited users on Standard. Current listings show user caps on each tier. Free plan user limits also vary by source, so confirm on Bitrix24’s pricing page.
Principaux avantages de Bitrix24
Here’s what makes Bitrix24 worth a look:
- Plateforme unifiée : CRM, tasks, chat, and documents live in one place. You stop jumping between other tools.
- Tarification forfaitaire : Your bill stays the same as you add people within a tier. That makes budgets easy to plan.
- Clear Project Views: Assign tasks, set deadlines, and track progress. Every team sees the same status.
- Built-In Office Suite: Create docs, spreadsheets, and présentations inside Bitrix24. Co-edit them live with version control.
- Extranet Access: Invite outside partners into shared workspaces. They only see what you allow.
- Layered Sécurité: Data is hosted on Amazon Web Services with SSL encryption. Mobile apps for iOS and Androïde keep access secure on the go.
Ce que notre équipe a remarqué
Notre écrivain signed up for Bitrix24 and explored its CRM, tasks, and chat tools. Here’s what stood out:
Avantages et inconvénients de Bitrix24
✅ Avantages
- Free plan has useful features for small projects and teams
- CRM, projects, and communications tools in one place
- Flat monthly pricing instead of per-seat fees
- Custom themes and a flexible left menu reduce overwhelm
- Video tutorials, webinars, and a help button for new users
❌ Inconvénients
- Steep learning curve with a crowded user interface
- Support tickets can take a while to resolve
- Some users report bugs and limited customization options
Qu'est-ce que l'instantané ?
Instantly is a cold email platform built for B2B outreach at scale.
Il vous permet de connecter un nombre illimité de comptes de messagerie et de les initialiser automatiquement.
A built-in lead finder helps you build prospect lists fast.
Its unified inbox, Unibox, pulls replies from multiple email accounts into one view.
Instantly CRM, a newer add-on, tracks deals once leads reply.
It suits sales teams, agencies, and founders who live on outbound.
Watch this short walkthrough before you sign up.
🏆 Gagnant : Instantanément
Send cold emails from unlimited inboxes without burning your domain. Warm-up and lead search come built in.
Tarification instantanée
Instantly prices outreach plans by sending volume, not seats. Here’s the 2026 lineup.
| Plan | Prix | Idéal pour |
|---|---|---|
| Croissance | 30 $/mois | Des fondateurs indépendants testent le démarchage par e-mail |
| Hypercroissance | 77,60 $/mois | Sales teams sending at volume |
| Vitesse de la lumière | 286,30 $/mois | Agencies and very high-volume senders |
| Entreprise | Coutume | Large teams needing a private setup |
Pricing verified September 2026.
Essai gratuit : Yes. Instantly offers a 14-day free trial.
Garantie de remboursement : Not advertised. Use the trial to test before paying.
📌 Note: The table shows annual billing rates. Instantly CRM is a separate purchase at $97 per month with unlimited seats. It doesn’t include the other tools in the Instantly suite.
⚠️ Avertissement: Lead credits, calls, and SMS tracking cost extra. Stacking these add ons makes a basic plan expensive fast. Some 2026 sources list Growth at $47 on monthly billing, so check before checkout.
Principaux avantages de l'instantané
Voici ce qui rend Instantly digne d'intérêt :
- Comptes de messagerie illimités : Connect as many inboxes as you want. Inbox rotation spreads the sending load.
- Unlimited Email Warmups: Warm-up runs on every connected inbox. Reviews credit it for better deliverability.
- Easy Account Setup: Connect through Google, Outlook, or a CSV upload. Setup takes only a few steps.
- Smarter Campaigns: A/B testing, spintax, and deliverability scoring help you fine tune every send.
- Unibox : Handle replies from multiple accounts in a single place. No more tab-hopping.
- Visitor Tracking Pixel: Spot US-based website visitors. Turn them into leads, then real customers.
Ce que notre équipe a remarqué
Our writer signed up for Instantly and built cold outreach campaigns inside it. Here’s what stood out:
Here’s a short video from that hands-on time.
Avantages et inconvénients immédiats
✅ Avantages
- Beginner-friendly interface that new users pick up fast
- Unlimited email accounts and warm-up on every plan
- Built-in lead finder with filters and CSV upload
- Unibox keeps all replies in one inbox
❌ Inconvénients
- Certains utilisateurs signalent des dysfonctionnements et des réponses lentes du service client.
- Deliverability numbers can drop without warning
- CRM feature is basic, with few customization options
Comparaison des fonctionnalités
How do Bitrix24 and Instantly handle the same jobs? We’ll compare nine key features, then break down pricing.
| Fonctionnalité | Bitrix24 | Immédiatement |
|---|---|---|
| Prix initial | 49 $/organisation/mois | 30 $/mois |
| Plan gratuit | ✅ | ❌ (essai de 14 jours) |
| CRM et gestion des contacts | ✅ CRM complet | ✅ CRM de base |
| Recherche de prospects B2B | ❌ | ✅ |
| Courriels de prospection à grande échelle | ❌ | ✅ |
| Échauffement par courriel | ❌ | ✅ |
| Gestion de projet | ✅ | ❌ |
| Team Chat & Video Calls | ✅ | ❌ |
| IA Assistant | ✅ Copilote | ✅ AI Personalization |
| Idéal pour | All-in-one team operations | équipes de vente sortantes |
1. CRM et gestion des contacts
Bitrix24 : Bitrix24 CRM stores every contact, deal, and conversation in one database. You get customizable fields, a product catalog, and multiple pipelines. It’s a true crm tool for full sales management.
Immédiatement: Instantly CRM lets you manage leads and deals from one screen. Some reviews still describe the CRM features Instantly offers as beta. It works best as a reply tracker, not a full crm system.
⚠️ Avertissement: Reviews say Instantly’s sales pipeline view is less clear than Pipedrive’s. If deal stages drive your sales process, test this first.
2. Lead Generation & Lead Management
Bitrix24 : Bitrix24 captures inbound inquiries through web forms, landing pages, and online stores. Classic CRM mode sends new contacts to a leads list first. Simple CRM skips leads and creates deals right away.
Bitrix24 sites also connect with Google Analytics, so you see where traffic comes from.
Immédiatement: The lead finder feature searches a vast database of B2B contacts. Multiple filters narrow lists by role, industry, and company size. Lists then flow straight into your campaigns.
⚠️ Avertissement: Database size claims vary. Older reviews cite 160 million contacts, while newer materials cite 450 million. Lead credits come through separate plans like Growth Leads, each with export limits. Some users also question lead quality.
3. Email Outreach & Cold Emailing
Bitrix24 : Bitrix24 sends email marketing and marketing campaigns to contacts already in your CRM. It isn’t built for cold emailing. You won’t find inbox rotation or warm-up tools.
Immédiatement: Instantly is built for cold outreach campaigns that send thousands of emails. You schedule sends and let follow ups run on autopilot. The cold email campaigns Instantly builds rotate across your inboxes.
La campagne constructeur keeps sequences simple, even for first-timers.
4. Délivrabilité des e-mails et préparation
Bitrix24 : Bitrix24 has no warm-up network or deliverability scoring. That’s fine for everyday client email. It’s a gap if you plan to prospect at volume.
Immédiatement: Every plan includes unlimited email warmups and inbox rotation across multiple accounts. A deliverability network builds sender reputation over time. Scoring flags risky campaigns before they go out.
Here’s how the deliverability network fits into that setup.
⚠️ Avertissement: Some users report sudden drops in deliverability. Check open and reply rates every week.
5. Project & Task Management
Bitrix24 : Bitrix24 handles task management with deadlines, checklists, and suivi du temps. Managers can track employee workloads and time spent on tasks. Managing projects gets easier for remote teams.
Kanban boards and gantt charts show progress without extra apps.
Immédiatement: Instantly has no project management features. Its automation covers outreach, not team projects. You’d pair it with a separate project app.
6. Automatisation des flux de travail
Bitrix24 : Bitrix24 automates routine updates, reminders, and notifications. Automated workflows move deals and tasks forward without constant chasing. Advanced features like entreprise process automation sit on higher paid plans.
HR tools add a company structure chart and an employee directory.
Immédiatement: Custom salesflows trigger follow-up actions based on prospect behavior. That removes repetitive tasks from outbound work. It won’t automate the rest of your business, though.
7. Fonctionnalités de l'IA
Bitrix24 : Co-Pilot is an AI assistant that helps you navigate features and perform tasks. It’s most useful for new users facing a crowded dashboard.
Immédiatement: Instantly’s AI analyzes leads and writes messages from company insights. The Hyper CRM plan adds more AI plus multi-channel support. You can personalize each lead with custom prompts.
Custom AI prompts let you shape the opening line for every prospect.
8. Collaboration et communication
Bitrix24 : Bitrix24 is built for internal communications. Group chats, video calls, voix calls, and file sharing come standard. Calendars sync with Google Calendar, and a contact center routes customer calls.
You can upload files and co-edit documents with your team in real time.
Immédiatement: Instantly focuses on prospect conversations, not internal chat. The Unibox gathers replies from every sending account. Teammates share one workspace to handle leads together.
9. Analyse et reporting
Bitrix24 : Bitrix24 lets you generate reports and build shared dashboards. Teams get real-time visibility into projects and deals. Watch the activity stream closely, or updates slip by.
Immédiatement: Campaign analytics track email metrics over time. Sales tracking can generate detailed reports on pipeline value and closing rates. Reviews say its reportage still trails Pipedrive’s.
10. Tarification et coût
Here’s how the plans line up side by side.
| Étage | Bitrix24 | Immédiatement |
|---|---|---|
| Gratuit | ✅ Free plan (5 GB) | ❌ 14-day free trial |
| Entrée | Basic: $49/organization/month | Croissance : 30 $/mois |
| Milieu | Standard: $99/organization/month | Hypercroissance : 77,60 $/mois |
| Supérieur | Professional: $199/organization/month | Vitesse de la lumière : 286,30 $/mois |
| Haut | Enterprise: $399/organization/month | Entreprise : Personnalisé |
Bitrix24 : Bitrix24 wins on team value. One flat fee covers CRM, projects, chat, and storage. Larger teams pay far less per head than with tools priced per seat.
Immédiatement: Instantly wins on entry cost for outbound. The Growth plan already includes unlimited inboxes and warm-up. Lead credits and the CRM add real cost, though.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| Un point de départ gratuit | Bitrix24 | Free plan with core CRM |
| Courriels froids à grande échelle | Immédiatement | Boîtes de réception illimitées et échauffement |
| Project and task tracking | Bitrix24 | Gantt charts and kanban views |
| Fresh B2B lead lists | Immédiatement | Built-in lead search |
| Internal chat and video calls | Bitrix24 | Collaboration tools included |
| Fast setup for beginners | Immédiatement | Interface plus simple et plus épurée |
💰 Votre budget
Bitrix24’s free plan costs nothing, and paid tiers stay flat as your team grows. Instantly starts cheaper for outreach, but lead credits and CRM add up.
🔌 Votre pile technologique
Bitrix24 replaces several apps, including chat, docs, and your CRM. Instantly handles sending and plugs into other CRMs you already use.
📈 Votre processus de vente
Inbound teams handling forms, calls, and online orders fit Bitrix24. Outbound sales teams booking meetings from cold email fit Instantly.
🎓 Votre niveau d'expérience
Bitrix24 isn’t incredibly easy, and companies may need to train staff. Instantly’s user friendly layout gets beginners sending much sooner.
🆓 Essais et démos gratuits
Try the Bitrix24 professional plan free for 30 days. Run one small campaign during Instantly’s 14-day trial before committing.
🛟 Options d'assistance
Bitrix24 offers webinars and support resources, but fixes can be slow. Instantly users mention glitches and support delays that hurt sales productivity.
🔒 Confidentialité des données
Bitrix24 hosts data on Amazon Web Services with SSL encryption. Teams in the European Union should confirm where their data is stored.
Guide de changement
Vous utilisez déjà l'un de ces outils ? Voici ce qui change si vous en changez.
🔄 Switching from Bitrix24 to Instantly?
✅ Ce que vous y gagnerez :
- Unlimited sending inboxes with automatic warm-up
- A lead search tool for fresh prospects
- Une interface plus simple et plus rapide à apprendre
❌ Ce que vous perdrez :
- Projects with Gantt and kanban views
- Team chat, video calls, and online documents
- Un forfait gratuit pour toute votre équipe
📋 Comment changer :
- Export your contacts from Bitrix24 as a CSV file.
- Start an Instantly trial and connect your email accounts.
- Upload the CSV and let warm-up run before your first campaign.
🔄 Switching from Instantly to Bitrix24?
✅ Ce que vous y gagnerez :
- A full CRM with pipelines and a product catalog
- Tasks, projects, and chat for the whole company
- Forms and site pages that capture inbound leads
❌ Ce que vous perdrez :
- Cold email sending from unlimited inboxes
- Warm-up and inbox rotation
- AI-personalized outreach at volume
📋 Comment changer :
- Export your leads from Instantly as a CSV file.
- Create a Bitrix24 account and pick Classic or Simple CRM mode.
- Import contacts and set up automations for follow-up reminders.
Ce que notre analyse n'a pas couvert
This comparison focused on small teams picking a work hub or a cold email tool. We didn’t test Bitrix24’s self-hosted version or its Enterprise branch features. We also skipped API depth. Some reviews describe minimal API integration on Instantly’s entry plan. Both tools change pricing often, so treat this as a September 2026 snapshot.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Prix d'entrée | Immédiatement |
| 🆓 Forfait gratuit | Bitrix24 |
| 🗂️ CRM & Contacts | Bitrix24 |
| 🎯 Génération de prospects | Immédiatement |
| 📧 Cold Email & Deliverability | Immédiatement |
| 📋 Projects & Collaboration | Bitrix24 |
| Personnalisation par IA 🤖 | Immédiatement |
| 📊 Analyse des campagnes | Immédiatement |
| 👶 Facilité d'utilisation | Immédiatement |
| 🏆 Vainqueur toutes catégories | Immédiatement |
🏆 GAGNANT : INSTANTANÉMENT
Remporte instantanément 6 catégories sur 9.
Idéal pour : Cold email outreach, B2B lead generation, outbound sales teams
Bitrix24 and Instantly solve different problems. Bitrix24 runs your company from one dashboard. Instantly fills your pipeline with new conversations.
Instantly is our pick for teams focused on closing deals from outbound. It’s easier to learn and rates 4.3 against Bitrix24’s 3.0. Warm-up, lead search, and Unibox cover the whole outbound loop.
Bitrix24 still makes sense if you want projects, chat, and CRM on one bill. Its free plan is a smart test for smaller businesses. Just budget time for the learning curve.
Comparaison de Bitrix24
Shopping for better alternatives? Here’s how Bitrix24 stacks up against other CRMs:
Bitrix24 gagne sur : flat organization pricing, built-in Gantt views, free team video calls
HubSpot l'emporte sur : a friendlier interface, deeper marketing automation, a larger app marketplace
Bitrix24 gagne sur : an intranet with a social feed, a website and store builder in the same plan, included group messaging
Zoho CRM l'emporte sur : deeper customization, stronger analytics, a cleaner setup for sales-only teams
Bitrix24 gagne sur : much lower total cost, a no-cost starter tier, chat and docs bundled in
Salesforce victoires sur : advanced lead routing, heavy customization, scale for large enterprises
Bitrix24 vs ClickUp
Bitrix24 gagne sur : native CRM, a telephony contact center, one price for the whole team
ClickUp l'emporte sur : more task view options, a cleaner project layout, whiteboards for planning
This video walks through more Alternatives à Bitrix24 worth a look.
Plus de comparaisons instantanées
Want the best alternative for your outbound setup? Here’s how Instantly compares:
Victoires instantanées sur : no cap on sending inboxes, a dedicated deliverability network, faster campaign setup
Apollon victoires sur : a built-in dialer, richer data enrichment, a free tier to start
Instantanément vs Liste de Lem
Victoires instantanées sur : workspace pricing instead of seat fees, unlimited warm-up, a website visitor pixel
Lemlist l'emporte sur : indigène LinkedIn steps, personalized images in emails, multichannel sequences in one plan
Victoires instantanées sur : AI-written openers, a native CRM with salesflows, a larger warm-up pool
Saleshandy victoires sur : budget-friendly pricing, a broad feature set per dollar, strong value for small agencies
Instantanément vs Pipedrive
Victoires instantanées sur : high-volume cold sending, built-in inbox rotation, unlimited CRM seats
Pipedrive l'emporte sur : visual deal pipelines, advanced reporting, a CRM built around traditional sales
Foire aux questions
À quoi sert Bitrix24 ?
It’s used for CRM, task management, and team communication. Businesses track leads, run projects, share files, and hold video calls in one app.
Bitrix24 est-il vraiment gratuit ?
Yes. A free plan includes core CRM, tasks, and 5 GB of storage. Invoicing and workflow automation require paid plans, which start at $49/organization/month.
Bitrix24 est-il sûr à utiliser ?
Generally, yes. Data is hosted on Amazon Web Services with SSL encryption and several security layers. Review data storage options if your company has strict compliance rules.
Instantly possède-t-il un CRM ?
Yes. Instantly CRM tracks leads and deals with unlimited seats. It’s sold separately from the outreach plans and fits teams focused on email outreach.
Instantly est-il efficace pour les e-mails de prospection ?
Yes. It supports unlimited email accounts, automatic warm-up, and inbox rotation. Reviews praise the easy interface, though some mention deliverability dips and slow support.
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