⚡ Quick Verdict:
- Preisgestaltung: Bitrix24 starts at $49/organization/month. Instantly starts at $30/month.
- Ideal für: Bitrix24 for running CRM, projects, and team chat in one app. Instantly for Kaltakquise per E-Mail im großen Maßstab.
- Hauptunterschied: Bitrix24 is a work hub for your whole team. Instantly is an outreach engine for finding and emailing new leads.
- Our pick: Instantly for most sales teams. It rates 4.3 to Bitrix24’s 3.0 and is far easier to learn.
Bitrix24 and Instantly land on the same shortlists for one reason.
Both promise to help kleine Unternehmen win more deals.
Aber sie funktionieren auf ganz unterschiedliche Weise.
Bitrix24 is an all in one platform for CRM, projects, and team chat.
Instantly is a cold email tool built to send thousands of messages safely.
Pick the wrong sales software, and you pay for many features you never use.
Überblick
This Bitrix24 vs Instantly comparison looks at pricing, key features, and ease of use.
It also covers lead management, Automatisierung features, and who each tool fits.
We reviewed documentation, pricing pages, and user reviews for both tools.
Our writers also spent hands-on time with each one.
Those notes appear in the “What Our Team Noticed” sections below.
Was ist Bitrix24?
Bitrix24 is a cloud-based work hub for small and medium sized businesses.
It mixes CRM software, project management tools, and a communications platform.
You can manage customer relationships, tasks, files, and group chats in a single platform.
Bitrix24 CRM tracks leads, deals, contacts, and companies through your sales funnel.
It covers different aspects of running a company in one tool.
Here’s a quick video tour of the platform.
Bitrix24
One flat fee covers CRM, tasks, and team chat. Great for teams that want everything under one roof.
Bitrix24 Preise
Bitrix24 charges per organization, not on a per user basis. Here’s the 2026 breakdown.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Basic | 49 $/Organisation/Monat | Kleine Teams, die mit CRM beginnen |
| Standard | 99 $/Organisation/Monat | Growing teams needing marketing tools and 100 GB storage |
| Professional | 199 $/Organisation/Monat | Teams that need automation and HR tools |
| Unternehmen | 399 $/Organisation/Monat | Large companies with many branches |
Pricing verified September 2026.
Kostenlose Testversion: Yes. Bitrix24 offers a 30-day free trial of the Professional plan.
Kostenloser Tarif: Yes. It includes core CRM, task management, and 5 GB of cloud storage.
Geld-zurück-Garantie: Not clearly published. Check refund terms before a yearly commitment.
📌 Notiz: Paid plans are a flat monthly fee. Annual billing saves 20%, and two-year billing saves 31%. The free plan skips invoicing and workflow automation. Chat and collaboration tools stay free for unlimited users.
⚠️ Pricing conflict: Some sources still list an older $39 Plus plan for 24 users. Others claim unlimited users on Standard. Current listings show user caps on each tier. Free plan user limits also vary by source, so confirm on Bitrix24’s pricing page.
Wichtigste Vorteile von Bitrix24
Here’s what makes Bitrix24 worth a look:
- Einheitliche Plattform: CRM, tasks, chat, and documents live in one place. You stop jumping between other tools.
- Pauschalpreis: Your bill stays the same as you add people within a tier. That makes budgets easy to plan.
- Clear Project Views: Assign tasks, set deadlines, and track progress. Every team sees the same status.
- Built-In Office Suite: Create docs, spreadsheets, and Präsentationen inside Bitrix24. Co-edit them live with version control.
- Extranet Access: Invite outside partners into shared workspaces. They only see what you allow.
- Layered Sicherheit: Data is hosted on Amazon Web Services with SSL encryption. Mobile apps for iOS and Android keep access secure on the go.
What Our Team Noticed
Unser Schriftsteller signed up for Bitrix24 and explored its CRM, tasks, and chat tools. Here’s what stood out:
Bitrix24: Vor- und Nachteile
✅ Vorteile
- Free plan has useful features for small projects and teams
- CRM, projects, and communications tools in one place
- Flat monthly pricing instead of per-seat fees
- Custom themes and a flexible left menu reduce overwhelm
- Video tutorials, webinars, and a help button for new users
❌ Nachteile
- Steep learning curve with a crowded user interface
- Support tickets can take a while to resolve
- Some users report bugs and limited customization options
Was bedeutet „sofort“?
Instantly is a cold email platform built for B2B outreach at scale.
Es ermöglicht Ihnen, unbegrenzt viele E-Mail-Konten zu verbinden und diese automatisch zu aktivieren.
A built-in lead finder helps you build prospect lists fast.
Its unified inbox, Unibox, pulls replies from multiple email accounts into one view.
Instantly CRM, a newer add-on, tracks deals once leads reply.
It suits sales teams, agencies, and founders who live on outbound.
Watch this short walkthrough before you sign up.
🏆 Gewinner: Sofort
Send cold emails from unlimited inboxes without burning your domain. Warm-up and lead search come built in.
Sofortige Preisgestaltung
Instantly prices outreach plans by sending volume, not seats. Here’s the 2026 lineup.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Wachstum | 30 $/Monat | Solo-Gründer testen Kaltakquise per E-Mail |
| Hyperwachstum | 77,60 €/Monat | Sales teams sending at volume |
| Lichtgeschwindigkeit | 286,30 €/Monat | Agencies and very high-volume senders |
| Unternehmen | Brauch | Large teams needing a private setup |
Pricing verified September 2026.
Kostenlose Testversion: Yes. Instantly offers a 14-day free trial.
Geld-zurück-Garantie: Not advertised. Use the trial to test before paying.
📌 Notiz: The table shows annual billing rates. Instantly CRM is a separate purchase at $97 per month with unlimited seats. It doesn’t include the other tools in the Instantly suite.
⚠️ Warnung: Lead credits, calls, and SMS tracking cost extra. Stacking these add ons makes a basic plan expensive fast. Some 2026 sources list Growth at $47 on monthly billing, so check before checkout.
Wichtigste Vorteile von Sofort
Here’s what makes Instantly worth considering:
- Unbegrenzte E-Mail-Konten: Connect as many inboxes as you want. Inbox rotation spreads the sending load.
- Unlimited Email Warmups: Warm-up runs on every connected inbox. Reviews credit it for better deliverability.
- Easy Account Setup: Connect through Google, Outlook, or a CSV upload. Setup takes only a few steps.
- Smarter Campaigns: A/B testing, spintax, and deliverability scoring help you fine tune every send.
- Unibox: Handle replies from multiple accounts in a single place. No more tab-hopping.
- Visitor Tracking Pixel: Spot US-based website visitors. Turn them into leads, then real customers.
What Our Team Noticed
Our writer signed up for Instantly and built cold outreach campaigns inside it. Here’s what stood out:
Here’s a short video from that hands-on time.
Sofortige Vor- und Nachteile
✅ Vorteile
- Beginner-friendly interface that new users pick up fast
- Unlimited email accounts and warm-up on every plan
- Built-in lead finder with filters and CSV upload
- Unibox keeps all replies in one inbox
❌ Nachteile
- Some users report glitches and slow support replies
- Deliverability numbers can drop without warning
- CRM feature is basic, with few customization options
Funktionsvergleich
How do Bitrix24 and Instantly handle the same jobs? We’ll compare nine key features, then break down pricing.
| Besonderheit | Bitrix24 | Sofort |
|---|---|---|
| Startpreis | 49 $/Organisation/Monat | 30 $/Monat |
| Kostenloser Plan | ✅ | ❌ (14-tägige Testphase) |
| CRM & Kontaktmanagement | ✅ Vollständiges CRM | ✅ Grundlegendes CRM |
| B2B-Lead-Finder | ❌ | ✅ |
| Cold Email at Scale | ❌ | ✅ |
| E-Mail-Aufwärmübung | ❌ | ✅ |
| Projektmanagement | ✅ | ❌ |
| Team Chat & Video Calls | ✅ | ❌ |
| KI Assistent | ✅ Co-Pilot | ✅ AI Personalization |
| Am besten geeignet für | All-in-one team operations | Outbound-Vertriebsteams |
1. CRM & Kontaktmanagement
Bitrix24: Bitrix24 CRM stores every contact, deal, and conversation in one database. You get customizable fields, a product catalog, and multiple pipelines. It’s a true crm tool for full sales management.
Sofort: Instantly CRM lets you manage leads and deals from one screen. Some reviews still describe the CRM features Instantly offers as beta. It works best as a reply tracker, not a full crm system.
⚠️ Warnung: Reviews say Instantly’s sales pipeline view is less clear than Pipedrive’s. If deal stages drive your sales process, test this first.
2. Lead Generation & Lead Management
Bitrix24: Bitrix24 captures inbound inquiries through web forms, landing pages, and online stores. Classic CRM mode sends new contacts to a leads list first. Simple CRM skips leads and creates deals right away.
Bitrix24 sites also connect with Google Analytics, so you see where traffic comes from.
Sofort: The lead finder feature searches a vast database of B2B contacts. Multiple filters narrow lists by role, industry, and company size. Lists then flow straight into your campaigns.
⚠️ Warnung: Database size claims vary. Older reviews cite 160 million contacts, while newer materials cite 450 million. Lead credits come through separate plans like Growth Leads, each with export limits. Some users also Frage lead quality.
3. Email Outreach & Cold Emailing
Bitrix24: Bitrix24 sends email marketing and marketing campaigns to contacts already in your CRM. It isn’t built for cold emailing. You won’t find inbox rotation or warm-up tools.
Sofort: Instantly is built for cold outreach campaigns that send thousands of emails. You schedule sends and let follow ups run on autopilot. The cold email campaigns Instantly builds rotate across your inboxes.
Die Kampagne Bauherr keeps sequences simple, even for first-timers.
4. Email Deliverability & Warm-Up
Bitrix24: Bitrix24 has no warm-up network or deliverability scoring. That’s fine for everyday client email. It’s a gap if you plan to prospect at volume.
Sofort: Every plan includes unlimited email warmups and inbox rotation across multiple accounts. A deliverability network builds sender reputation over time. Scoring flags risky campaigns before they go out.
Here’s how the deliverability network fits into that setup.
⚠️ Warnung: Some users report sudden drops in deliverability. Check open and reply rates every week.
5. Project & Task Management
Bitrix24: Bitrix24 handles task management with deadlines, checklists, and Zeiterfassung. Managers can track employee workloads and time spent on tasks. Managing projects gets easier for remote teams.
Kanban boards and gantt charts show progress without extra apps.
Sofort: Instantly has no project management features. Its automation covers outreach, not team projects. You’d pair it with a separate project app.
6. Workflow-Automatisierung
Bitrix24: Bitrix24 automates routine updates, reminders, and notifications. Automated workflows move deals and tasks forward without constant chasing. Advanced features like Geschäft process automation sit on higher paid plans.
HR tools add a company structure chart and an employee directory.
Sofort: Custom salesflows trigger follow-up actions based on prospect behavior. That removes repetitive tasks from outbound work. It won’t automate the rest of your business, though.
7. KI-Funktionen
Bitrix24: Co-Pilot is an AI assistant that helps you navigate features and perform tasks. It’s most useful for new users facing a crowded dashboard.
Sofort: Instantly’s AI analyzes leads and writes messages from company insights. The Hyper CRM plan adds more AI plus multi-channel support. You can personalize each lead with custom prompts.
Custom AI prompts let you shape the opening line for every prospect.
8. Collaboration & Communication
Bitrix24: Bitrix24 is built for internal communications. Group chats, video calls, Stimme calls, and file sharing come standard. Calendars sync with Google Calendar, and a contact center routes customer calls.
You can upload files and co-edit documents with your team in real time.
Sofort: Instantly focuses on prospect conversations, not internal chat. The Unibox gathers replies from every sending account. Teammates share one workspace to handle leads together.
9. Analysen und Berichte
Bitrix24: Bitrix24 lets you generate reports and build shared dashboards. Teams get real-time visibility into projects and deals. Watch the activity stream closely, or updates slip by.
Sofort: Campaign analytics track email metrics over time. Sales tracking can generate detailed reports on pipeline value and closing rates. Reviews say its Berichterstattung still trails Pipedrive’s.
10. Preisgestaltung & Kosten
Here’s how the plans line up side by side.
| Stufe | Bitrix24 | Sofort |
|---|---|---|
| Frei | ✅ Free plan (5 GB) | ❌ 14-day free trial |
| Eintrag | Basic: $49/organization/month | Wachstum: 30 $/Monat |
| Mitte | Standard: $99/organization/month | Hyperwachstum: 77,60 $/Monat |
| Upper | Professional: $199/organization/month | Lichtgeschwindigkeit: 286,30 $/Monat |
| Spitze | Enterprise: $399/organization/month | Unternehmen: Benutzerdefiniert |
Bitrix24: Bitrix24 wins on team value. One flat fee covers CRM, projects, chat, and storage. Larger teams pay far less per head than with tools priced per seat.
Sofort: Instantly wins on entry cost for outbound. The Growth plan already includes unlimited inboxes and warm-up. Lead credits and the CRM add real cost, though.
Verschiedene Szenarien
| Falls Sie Folgendes benötigen: | Wählen | Warum |
|---|---|---|
| Ein kostenloser Ausgangspunkt | Bitrix24 | Free plan with core CRM |
| Loomly ist eine vielseitige Alternative zu Later mit überlegenen Kollaborationsfunktionen. Teams können gemeinsam Beiträge erstellen, bearbeiten und freigeben. | Sofort | Unlimited inboxes and warm-up |
| Project and task tracking | Bitrix24 | Gantt charts and kanban views |
| Fresh B2B lead lists | Sofort | Built-in lead search |
| Internal chat and video calls | Bitrix24 | Collaboration tools included |
| Fast setup for beginners | Sofort | Einfachere, übersichtlichere Benutzeroberfläche |
💰 Ihr Budget
Bitrix24’s free plan costs nothing, and paid tiers stay flat as your team grows. Instantly starts cheaper for outreach, but lead credits and CRM add up.
🔌 Dein Tech-Stack
Bitrix24 replaces several apps, including chat, docs, and your CRM. Instantly handles sending and plugs into other CRMs you already use.
📈 Ihr Verkaufsprozess
Inbound teams handling forms, calls, and online orders fit Bitrix24. Outbound sales teams booking meetings from cold email fit Instantly.
🎓 Dein Erfahrungslevel
Bitrix24 isn’t incredibly easy, and companies may need to train staff. Instantly’s user friendly layout gets beginners sending much sooner.
🆓 Kostenlose Testversionen und Demos
Try the Bitrix24 professional plan free for 30 days. Run one small campaign during Instantly’s 14-day trial before committing.
🛟 Supportoptionen
Bitrix24 offers webinars and support resources, but fixes can be slow. Instantly users mention glitches and support delays that hurt sales productivity.
🔒 Datenschutz
Bitrix24 hosts data on Amazon Web Services with SSL encryption. Teams in the European Union should confirm where their data is stored.
Umstellungsleitfaden
Already using one of these tools? Here’s what changes if you switch.
🔄 Switching from Bitrix24 to Instantly?
✅ Was Sie davon haben:
- Unlimited sending inboxes with automatic warm-up
- A lead search tool for fresh prospects
- A simpler interface that’s faster to learn
❌ Was Sie verlieren werden:
- Projects with Gantt and kanban views
- Team chat, video calls, and online documents
- Ein kostenloser Plan für Ihr gesamtes Team
📋 So wechseln Sie:
- Export your contacts from Bitrix24 as a CSV file.
- Start an Instantly trial and connect your email accounts.
- Upload the CSV and let warm-up run before your first campaign.
🔄 Switching from Instantly to Bitrix24?
✅ Was Sie davon haben:
- A full CRM with pipelines and a product catalog
- Tasks, projects, and chat for the whole company
- Forms and site pages that capture inbound leads
❌ Was Sie verlieren werden:
- Cold email sending from unlimited inboxes
- Warm-up and inbox rotation
- AI-personalized outreach at volume
📋 So wechseln Sie:
- Export your leads from Instantly as a CSV file.
- Create a Bitrix24 account and pick Classic or Simple CRM mode.
- Import contacts and set up automations for follow-up reminders.
What Our Review Didn’t Cover
This comparison focused on small teams picking a work hub or a cold email tool. We didn’t test Bitrix24’s self-hosted version or its Enterprise branch features. We also skipped API depth. Some reviews describe minimal API integration on Instantly’s entry plan. Both tools change pricing often, so treat this as a September 2026 snapshot.
Endgültiges Urteil
| Kategorie | Gewinner |
|---|---|
| 💰 Eintrittspreis | Sofort |
| 🆓 Kostenloser Plan | Bitrix24 |
| 🗂️ CRM & Contacts | Bitrix24 |
| 🎯 Leadgenerierung | Sofort |
| 📧 Cold Email & Deliverability | Sofort |
| 📋 Projects & Collaboration | Bitrix24 |
| 🤖 AI Personalization | Sofort |
| 📊 Campaign Analytics | Sofort |
| 👶 Benutzerfreundlichkeit | Sofort |
| 🏆 Gesamtsieger | Sofort |
🏆 GEWINNER: SOFORT
Gewinnt auf Anhieb 6 von 9 Kategorien.
Ideal für: Cold email outreach, B2B lead generation, outbound sales teams
Bitrix24 and Instantly solve different problems. Bitrix24 runs your company from one dashboard. Instantly fills your pipeline with new conversations.
Instantly is our pick for teams focused on closing deals from outbound. It’s easier to learn and rates 4.3 against Bitrix24’s 3.0. Warm-up, lead search, and Unibox cover the whole outbound loop.
Bitrix24 still makes sense if you want projects, chat, and CRM on one bill. Its free plan is a smart test for smaller businesses. Just budget time for the learning curve.
Mehr zu Bitrix24 im Vergleich
Shopping for better alternatives? Here’s how Bitrix24 stacks up against other CRMs:
Bitrix24 gewinnt bei: flat organization pricing, built-in Gantt views, free team video calls
HubSpot punktet in folgenden Bereichen: a friendlier interface, deeper marketing automation, a larger app marketplace
Bitrix24 gewinnt bei: an intranet with a social feed, a website and store builder in the same plan, included group messaging
Zoho CRM punktet in folgenden Bereichen: deeper customization, stronger analytics, a cleaner setup for sales-only teams
Bitrix24 gewinnt bei: much lower total cost, a no-cost starter tier, chat and docs bundled in
Salesforce Siege bei: advanced lead routing, heavy customization, scale for large enterprises
Bitrix24 vs ClickUp
Bitrix24 gewinnt bei: native CRM, a telephony contact center, one price for the whole team
ClickUp gewinnt in: more task view options, a cleaner project layout, whiteboards for planning
This video walks through more Alternativen zu Bitrix24 worth a look.
Mehr von Sofort verglichen
Want the best alternative for your outbound setup? Here’s how Instantly compares:
Gewinnt sofort bei: no cap on sending inboxes, a dedicated deliverability network, faster campaign setup
Apollo Siege bei: a built-in dialer, richer data enrichment, a free tier to start
Sofort vs Lemliste
Gewinnt sofort bei: workspace pricing instead of seat fees, unlimited warm-up, a website visitor pixel
Lemlist gewinnt in: native LinkedIn steps, personalized images in emails, multichannel sequences in one plan
Gewinnt sofort bei: AI-written openers, a native CRM with salesflows, a larger warm-up pool
Verkaufshelfer Siege bei: budget-friendly pricing, a broad feature set per dollar, strong value for small agencies
Sofort vs Pipedrive
Gewinnt sofort bei: high-volume cold sending, built-in inbox rotation, unlimited CRM seats
Pipedrive gewinnt in: visual deal pipelines, advanced reporting, a CRM built around traditional sales
Häufig gestellte Fragen
Wozu wird Bitrix24 verwendet?
It’s used for CRM, task management, and team communication. Businesses track leads, run projects, share files, and hold video calls in one app.
Ist Bitrix24 wirklich kostenlos?
Yes. A free plan includes core CRM, tasks, and 5 GB of storage. Invoicing and workflow automation require paid plans, which start at $49/organization/month.
Ist Bitrix24 sicher in der Anwendung?
Generally, yes. Data is hosted on Amazon Web Services with SSL encryption and several security layers. Review data storage options if your company has strict compliance rules.
Verfügt Instantly über ein CRM-System?
Yes. Instantly CRM tracks leads and deals with unlimited seats. It’s sold separately from the outreach plans and fits teams focused on email outreach.
Ist Instantly für Kaltakquise-E-Mails geeignet?
Yes. It supports unlimited email accounts, automatic warm-up, and inbox rotation. Reviews praise the easy interface, though some mention deliverability dips and slow support.
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