⚡ Veredito rápido:
- Preços: Skool is a flat $99/month. Kajabi plans start at $71/month and scale up to $319/month.
- Ideal para: Skool for community building. Kajabi for running an entire online negócios.
- Principal diferença: Skool is a community platform first. Kajabi is an all in one platform for courses, email, and sales.
- Nossa escolha: Skool for most creators who want an active community without extra tools.
Skool and Kajabi both help creators sell what they know.
But they were built for two very different jobs.
Skool is an online community platform with courses attached.
Kajabi is a full online business platform with a community bolted on.
Your choice comes down to what you want to build first.
Visão geral
This Skool vs Kajabi comparison covers pricing, features, and ease of use.
We also cover who each platform fits best.
Our sources include published specs, documentation, and public reviews.
By the end, you will know which tool matches your goals.
O que é Skool?
Skool is an online community platform for creators and coaches.
It blends a discussion feed, online courses, and gamification in one place.
Sam Ovens founded Skool to put community management tools under one roof.
The Skool platform prioritizes member interaction over one-way content.
Many people use it to replace a Facebook group with a cleaner home.
🏆 Winner: Skool
The ultimate community building platform for coaches and creators. One flat price with unlimited courses and native video.
Preços escolares
Skool pricing is refreshingly simple. Here is the breakdown.
| Plano | Preço | Ideal para |
|---|---|---|
| Escola | US$ 99/mês | Any creator building one or more groups |
Pricing verified July 2026.
Teste grátis: Yes. Skool offers a 14 day free trial with no charge upfront.
Garantia de reembolso: The 14-day free trial lets you test the full platform before you pay.
📌 Observação: The flat rate covers unlimited members, unlimited courses, and every core feature. There are no hidden fees or tiers to climb.
⚠️ Aviso: Running multiple groups means paying $99 for each one. Costs add up if you plan several communities.
Key Benefits of Skool
Here is what makes Skool worth a look:
- One clean feed: Group discussions, likes, comments, and direct chat live in a single community feed. The layout stays distraction free.
- Escola Jogos and gamification: Members earn points, badges, and ranks. A leaderboard shows the most active community members and drives engagement.
- Classroom for courses: Build unlimited courses and coaching programs. Members unlock lessons as they engage.
- Native video hosting: Skool supports native video with direct uploads, not just embeds from other platforms.
- Skool calendar feature: Schedule events online and offline. The calendar feature keeps other members in sync.
- Simple monetization: Create a paid group with the in-house payment processor. A 40% recurring affiliate program rewards referrals.
O que nossa equipe observou
Nosso escritor signed up for Skool and spent several days inside the platform. Here is what stood out:
Skool Pros & Cons
✅ Prós
- Clean, user friendly interface that new members learn fast
- Gamification and a leaderboard boost community engagement
- Flat $99 price with unlimited courses and no hidden fees
- Native video hosting and a mobile app for iOS e Android
❌ Contras
- No built-in email marketing system or sales funnels
- Each extra group costs another $99 per month
- Design and page controls are basic next to full website builders
O que é Kajabi?
Kajabi is an all in one platform for the curso online negócios.
It bundles courses, email marketing, landing pages, and payments together.
The Kajabi platform has run since 2010 and serves tens of thousands of creators.
You can build an entire website and sell digital products from one Kajabi account.
It suits anyone who wants to grow your business without stitching many tools.
Kajabi
An all in one platform for courses, email marketing, and sales funnels. Kajabi lets you run an entire business on the same platform.
Preços do Kajabi
Here is what a Kajabi subscription costs in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Kickstarter | $ 71/mês | Solo creators testing one product |
| Básico | US$ 199/mês | New coaching or course businesses |
| Crescimento | US$ 159/mês | Scaling creators who want automations |
| Pró | $ 319/mês | Established teams and multiple products |
Pricing verified July 2026.
Teste grátis: Yes. Kajabi offers a free trial so you can test the platform first.
Garantia de reembolso: Kajabi does not charge transaction fees on sales. The subscription is the only fee you pay.
📌 Observação: Growth and Pro plans add more contacts, funnels, and 24/7 support. Higher tiers unlock the full Kajabi AI and creator studio tools.
⚠️ Aviso: Prices above match our source dados, which mixes monthly and annual rates, so the tiers may look out of order. Kajabi bills more per month than Skool, so confirm the current price and billing cycle before you buy. Reported annual rates run near $119 Basic, $159 Growth, and $319 Pro.
Key Benefits of Kajabi
Here is what makes Kajabi worth considering:
- All in one platform: Courses, digital products, and a membership site sit on the same platform. You skip juggling separate marketing tools.
- Email marketing built in: The email marketing software sends email campaigns and email opt ins. You can build email sequences without a third party.
- Construtor de sites and funnels: An intuitive website builder makes landing pages, blog posts, and unlimited pages. Pre-made sales funnels speed up your marketing campaigns.
- Kajabi AI: The AI course builder drafts a course outline and creates video transcripts. Kajabi AI also helps write blog posts and emails.
- Kajabi payments: Built in payments accept Apple Pay and Google Pay through one payment gateway. There are no transaction fees on top of your plan.
- Analytics and support: Track subscription metrics with Google Analytics support. Growth and Pro plans offer support around the clock.
O que nossa equipe observou
Our writer explored a Kajabi account and tested the core building blocks. Here is what stood out:
Kajabi Pros & Cons
✅ Prós
- One platform replaces course, email, and website builder tools
- Kajabi payments charge no transaction fees on your sales
- Kajabi AI speeds up course creation and marketing efforts
- Beginner-friendly drag and drop building blocks
❌ Contras
- An expensive platform that is hard for beginners to justify
- Community features are weaker than a dedicated community platform
- Design flexibility trails specialized website builders
Comparação de recursos
Ready for a detailed look at Skool vs Kajabi? We compare nine areas that matter most to creators. Each one shows how the two platforms handle the same job.
| Recurso | Escola | Kajabi |
|---|---|---|
| Preço inicial | US$ 99/mês | $ 71/mês |
| Teste grátis | ✅ 14 dias | ✅ |
| Community & Group Discussions | ✅ | ⚠️ Básico |
| Unlimited Courses | ✅ | ✅ |
| Gamification & Leaderboard | ✅ | ❌ |
| Email Marketing System | ❌ | ✅ |
| Website & Landing Pages | ❌ | ✅ |
| Funis de Vendas | ❌ | ✅ |
| Native Video Hosting | ✅ | ✅ |
| Ideal para | Community building | Full online business |
1. Community & Group Discussions
Escola: This is where Skool shines. The community feed drives interactive discussions through posts, likes, comments, and direct chat. Other community members reply in threads, and rich member profiles help people connect. It feels like a vibrant community, not just a platform.
Kajabi: Kajabi added a community feature with events and challenges. It works for basic group discussions, but it lacks the depth of a dedicated community platform. Members can post and comment, yet the space feels secondary to the course tools.
2. Courses & Classroom
Escola: The Classroom section lets you create courses and coaching programs. You can build as many courses as you want with no limit. Members unlock lessons as they engage, which links course completion to community engagement.
Kajabi: The Kajabi course builder is deeper for course creation. It offers quizzes, progress tracking, drip content, and interactive courses. The AI course builder can even draft your course content and outline. This is stronger for serious course creators.
3. Gamification & Skool Games
Escola: Gamification is a signature Skool offer. Members earn points, badges, and ranks, and can level up through interactions. The leaderboard rewards active community members and unlocks courses and perks. This is what people mean when they mention Skool games.
Kajabi: Kajabi has no true gamification layer. It relies on events and challenges to spark participation. For creators who want points and ranks to build a successful community, this is a gap.
4. Calendar & Events
Escola: The Skool calendar feature lets you schedule events, both online and offline. Group members see what is coming and join with a click. It keeps a busy community organized in one view.
Kajabi: Kajabi handles events inside its community and email tools. You can schedule events and send reminders through email campaigns. It is capable, though less focused than a dedicated calendar feature.
5. Marketing por e-mail
Escola: Skool has no built-in email marketing system. You can message members inside the app, but there are no full email campaigns. Most Skool teams pair it with a Zapier integration to push data to outside marketing tools.
Kajabi: This is a clear Kajabi win. The email marketing software sends broadcasts, email sequences, and email opt ins from the same platform. You track opens and clicks next to your other subscription metrics.
6. Website & Landing Page Builder
Escola: Skool is not a website builder. Your group is your home page, and search engines can find public posts. If you want an entire website or blog, you look elsewhere.
Kajabi: The intuitive website builder is a headline Kajabi feature. You create landing pages, unlimited pages, and full Kajabi websites without code. You can host blog posts and even upload YouTube videos to pages.
7. Sales Funnels & Automation
Escola: Skool keeps things simple with no funnel builder. You share a single link to a paid group, and members join. It gives you complete control of the community, but not the sales journey before it.
Kajabi: Kajabi ships pre-made sales funnels and automations. You map marketing campaigns from a landing page to checkout, then trigger follow-up emails. This is built for a digital business that wants to grow your business fast.
8. Payments & Monetization
Escola: Skool uses an in-house payment processor for a paid group. New members pay to join, and you keep a clean recurring plan. There is a 40% recurring affiliate program for referrals.
Kajabi: Kajabi payments run through a built-in payment gateway. It accepts Apple Pay and Google Pay, with no transaction fees on sales. Kajabi also runs its own affiliate program for creators.
9. Mobile App & Ease of Use
Escola: The Skool mobile app gives full access to every feature on the go. Skool’s interface is modern and intuitive, which lowers the learning experience for new members. This is one intuitive platform to run.
Kajabi: The Kajabi app lets students find courses and access course material anywhere. The main dashboard has more moving parts, so the first days take longer to master. Power comes with a steeper start.
10. Preços e Custos
Vamos comparar os planos lado a lado.
| Plano | Escola | Kajabi |
|---|---|---|
| Entrada | $99/month (flat) | $71/month (Kickstarter) |
| Mid tier | — | $159–$199/month |
| Nível superior | — | $319/month (Pro) |
| Teste grátis | Teste grátis por 14 dias | Sim |
Escola: One flat price with no hidden fees and unlimited courses. It is simple to budget, though a second group means a second $99.
Kajabi: More tiers, but a higher monthly cost overall. The value shows once you replace separate marketing tools, which can top $600 a month combined.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| An active community | Escola | Gamification drives engagement |
| Email and funnels | Kajabi | Built-in marketing tools |
| Preços fixos e simples | Escola | One price, no tiers |
| A full website | Kajabi | Intuitive website builder |
| Configuração fácil para iniciantes | Escola | Cleaner learning curve |
💰 Seu orçamento
Skool costs a flat $99 with no hidden fees. Kajabi starts lower at $71 but climbs fast on higher plans.
🔌 Seu conjunto de tecnologias
Skool leans on a Zapier integration for outside apps. Kajabi keeps email marketing and payments on the same platform.
📝 Seu estilo de conteúdo
Skool suits discussion-led educational content and interactive courses. Kajabi suits polished, funnel-led course content and digital products.
🎓 Seu nível de experiência
Skool’s features are easy for beginners to run. Kajabi rewards creators ready to learn more marketing tools.
🆓 Testes e demonstrações grátis
Both offer a free trial. Test each with a real project before you commit to a plan.
🛟 Opções de suporte
The Skool team leans on its own community and help docs. Kajabi’s support team offers 24/7 help on Growth and Pro plans.
Guia de Troca
Already on one of these? Here is what to expect if you switch.
🔄 Switching from Skool to Kajabi?
✅ O que você vai ganhar:
- A built-in email marketing system and email campaigns
- An entire website with landing pages and sales funnels
- Kajabi AI and a deeper course builder
❌ O que você perderá:
- Skool games, points, and the leaderboard
- The clean, single-feed community feature
- Flat, predictable pricing
📋 Como mudar:
- Export your member list and course material from Skool
- Create a Kajabi account and pick a plan
- Rebuild courses and import contacts into Kajabi
🔄 Switching from Kajabi to Skool?
✅ O que você vai ganhar:
- Gamification that builds an active, vibrant community
- A simpler, intuitive platform for group discussions
- Flat $99 pricing with unlimited courses
❌ O que você perderá:
- Native email marketing and marketing campaigns
- The website builder and unlimited pages
- Deep sales funnels and Kajabi AI
📋 Como mudar:
- Export contacts and lessons from your Kajabi account
- Start a Skool community and set up the Classroom
- Invite new members and rebuild your courses
O que nossa avaliação não abordou
This comparison focused on solo creators and small teams. We did not test large enterprise setups or heavy custom integrations. Our notes reflect the July 2026 versions of both tools, so features may have shifted since. If you run 50-plus staff or need advanced developer access, your priorities may differ from what we covered.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Escola |
| 🚀 Community Building | Escola |
| 🎮 Gamification | Escola |
| 📧 Email & Marketing | Kajabi |
| 🌐 Website & Funnels | Kajabi |
| 👶 Facilidade de uso | Escola |
| 🏆 Vencedor Geral | Escola |
🏆 WINNER: SKOOL
Skool wins 4 of 6 categories.
Ideal para: Community building, online courses, and coaching programs
Skool and Kajabi solve two different problems.
Skool is the ultimate community building platform for an engaged group.
Kajabi is a full online business platform for courses and marketing.
Kajabi is excellent for creators who need email, funnels, and an entire website.
But if your first goal is an active community, Skool is the better pick.
More of Skool Compared
Here is how Skool stacks up against other community platforms:
Skool wins on: Flat pricing, built-in gamification, simpler setup
Círculo vitórias em: Custom branding, deeper integrations, tiered spaces
Skool vs Redes Poderosas
Skool wins on: Cleaner interface, leaderboard games, faster learning
Mighty Networks wins on: Multiple groups, native courses depth, richer profiles
Skool wins on: Community engagement, discussion feed, unlimited courses
Ensinável vitórias em: Course structure, checkout options, payment flexibility
More of Kajabi Compared
Here is how Kajabi stacks up against other platforms:
Kajabi wins on: All-in-one tools, email marketing, sales funnels
Teachable wins on: Lower entry cost, simpler course focus, quick launch
Kajabi wins on: Website builder, marketing automação, creator studio tools
Thinkific vitórias em: Cheaper plans, free tier, focused course creation
Kajabi wins on: Funnels, built in payments, broader marketing efforts
LearnWorlds vitórias em: Interactive video, course customization, assessment tools
Perguntas frequentes
Para que serve a Skool?
Skool is used to build and manage online communities. It combines a discussion feed, online courses, and gamification so creators can grow an engaged group in one place.
Qual o valor da mensalidade do Skool?
Skool costs a flat $99 per month. That covers unlimited members, unlimited courses, and every core feature, with no hidden fees. A 14-day free trial is included.
Para que serve o Kajabi?
Kajabi is best for running an entire online business. It bundles courses, email marketing, landing pages, and payments so you can sell digital products from one platform.
A Kajabi cobra alguma taxa de transação?
No. Kajabi charges no transaction fees on sales made through the platform. Your subscription is the only fee, and payments accept Apple Pay and Google Pay.
Which is better, Skool or Kajabi?
Skool wins for community building and simple pricing. Kajabi wins for full marketing tools and websites. Pick Skool for an active community, Kajabi for a complete business.
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