⚡ Краткий вывод:
- Цены: Skool is a flat $99/month. Kajabi plans start at $71/month and scale up to $319/month.
- Лучше всего подходит для: Skool for community building. Kajabi for running an entire online бизнес.
- Ключевое отличие: Skool is a community platform first. Kajabi is an all in one platform for courses, email, and sales.
- Наш выбор: Skool for most creators who want an active community without extra tools.
Skool and Kajabi both help creators sell what they know.
But they were built for two very different jobs.
Skool is an online community platform with courses attached.
Kajabi is a full online business platform with a community bolted on.
Your choice comes down to what you want to build first.
Обзор
This Skool vs Kajabi comparison covers pricing, features, and ease of use.
We also cover who each platform fits best.
Our sources include published specs, documentation, and public reviews.
By the end, you will know which tool matches your goals.
Что такое школа?
Skool is an online community platform for creators and coaches.
It blends a discussion feed, online courses, and gamification in one place.
Sam Ovens founded Skool to put community management tools under one roof.
The Skool platform prioritizes member interaction over one-way content.
Many people use it to replace a Facebook group with a cleaner home.
🏆 Winner: Skool
The ultimate community building platform for coaches and creators. One flat price with unlimited courses and native video.
Школьные цены
Skool pricing is refreshingly simple. Here is the breakdown.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Школа | 99 долларов в месяц | Any creator building one or more groups |
Pricing verified July 2026.
Бесплатная пробная версия: Yes. Skool offers a 14 day free trial with no charge upfront.
Гарантия возврата денег: The 14-day free trial lets you test the full platform before you pay.
📌 Примечание: The flat rate covers unlimited members, unlimited courses, and every core feature. There are no hidden fees or tiers to climb.
⚠️ Предупреждение: Running multiple groups means paying $99 for each one. Costs add up if you plan several communities.
Key Benefits of Skool
Here is what makes Skool worth a look:
- One clean feed: Group discussions, likes, comments, and direct chat live in a single community feed. The layout stays distraction free.
- Школа Игры and gamification: Members earn points, badges, and ranks. A leaderboard shows the most active community members and drives engagement.
- Classroom for courses: Build unlimited courses and coaching programs. Members unlock lessons as they engage.
- Native video hosting: Skool supports native video with direct uploads, not just embeds from other platforms.
- Skool calendar feature: Schedule events online and offline. The calendar feature keeps other members in sync.
- Simple monetization: Create a paid group with the in-house payment processor. A 40% recurring affiliate program rewards referrals.
Что заметила наша команда
Наш писатель signed up for Skool and spent several days inside the platform. Here is what stood out:
Skool Pros & Cons
✅ Плюсы
- Clean, user friendly interface that new members learn fast
- Gamification and a leaderboard boost community engagement
- Flat $99 price with unlimited courses and no hidden fees
- Native video hosting and a mobile app for iOS и Android
❌ Минусы
- No built-in email marketing system or sales funnels
- Each extra group costs another $99 per month
- Design and page controls are basic next to full website builders
Что такое Каджаби?
Kajabi is an all in one platform for the онлайн-курс бизнес.
It bundles courses, email marketing, landing pages, and payments together.
The Kajabi platform has run since 2010 and serves tens of thousands of creators.
You can build an entire website and sell digital products from one Kajabi account.
It suits anyone who wants to grow your business without stitching many tools.
Каджаби
An all in one platform for courses, email marketing, and sales funnels. Kajabi lets you run an entire business on the same platform.
Цены Kajabi
Here is what a Kajabi subscription costs in 2026.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Кикстартер | 71 доллар в месяц | Solo creators testing one product |
| Базовый | 199 долларов в месяц | New coaching or course businesses |
| Рост | 159 долларов в месяц | Scaling creators who want automations |
| Про | 319 долларов в месяц | Established teams and multiple products |
Pricing verified July 2026.
Бесплатная пробная версия: Yes. Kajabi offers a free trial so you can test the platform first.
Гарантия возврата денег: Kajabi does not charge transaction fees on sales. The subscription is the only fee you pay.
📌 Примечание: Growth and Pro plans add more contacts, funnels, and 24/7 support. Higher tiers unlock the full Kajabi AI and creator studio tools.
⚠️ Предупреждение: Prices above match our source данные, which mixes monthly and annual rates, so the tiers may look out of order. Kajabi bills more per month than Skool, so confirm the current price and billing cycle before you buy. Reported annual rates run near $119 Basic, $159 Growth, and $319 Pro.
Key Benefits of Kajabi
Here is what makes Kajabi worth considering:
- All in one platform: Courses, digital products, and a membership site sit on the same platform. You skip juggling separate marketing tools.
- Email marketing built in: The email marketing software sends email campaigns and email opt ins. You can build email sequences without a third party.
- конструктор сайтов and funnels: An intuitive website builder makes landing pages, blog posts, and unlimited pages. Pre-made sales funnels speed up your marketing campaigns.
- Kajabi AI: The AI course builder drafts a course outline and creates video transcripts. Kajabi AI also helps write blog posts and emails.
- Kajabi payments: Built in payments accept Apple Pay and Google Pay through one payment gateway. There are no transaction fees on top of your plan.
- Analytics and support: Track subscription metrics with Google Analytics support. Growth and Pro plans offer support around the clock.
Что заметила наша команда
Our writer explored a Kajabi account and tested the core building blocks. Here is what stood out:
Kajabi Pros & Cons
✅ Плюсы
- One platform replaces course, email, and website builder tools
- Kajabi payments charge no transaction fees on your sales
- Kajabi AI speeds up course creation and marketing efforts
- Beginner-friendly drag and drop building blocks
❌ Минусы
- An expensive platform that is hard for beginners to justify
- Community features are weaker than a dedicated community platform
- Design flexibility trails specialized website builders
Сравнение характеристик
Ready for a detailed look at Skool vs Kajabi? We compare nine areas that matter most to creators. Each one shows how the two platforms handle the same job.
| Особенность | Школа | Каджаби |
|---|---|---|
| Начальная цена | 99 долларов в месяц | 71 доллар в месяц |
| Бесплатная пробная версия | ✅ 14 дней | ✅ |
| Community & Group Discussions | ✅ | ⚠️ Базовый |
| Unlimited Courses | ✅ | ✅ |
| Gamification & Leaderboard | ✅ | ❌ |
| Email Marketing System | ❌ | ✅ |
| Website & Landing Pages | ❌ | ✅ |
| Воронки продаж | ❌ | ✅ |
| Native Video Hosting | ✅ | ✅ |
| Лучше всего подходит для | Community building | Full online business |
1. Community & Group Discussions
Школа: This is where Skool shines. The community feed drives interactive discussions through posts, likes, comments, and direct chat. Other community members reply in threads, and rich member profiles help people connect. It feels like a vibrant community, not just a platform.
Каджаби: Kajabi added a community feature with events and challenges. It works for basic group discussions, but it lacks the depth of a dedicated community platform. Members can post and comment, yet the space feels secondary to the course tools.
2. Courses & Classroom
Школа: The Classroom section lets you create courses and coaching programs. You can build as many courses as you want with no limit. Members unlock lessons as they engage, which links course completion to community engagement.
Каджаби: The Kajabi course builder is deeper for course creation. It offers quizzes, progress tracking, drip content, and interactive courses. The AI course builder can even draft your course content and outline. This is stronger for serious course creators.
3. Gamification & Skool Games
Школа: Gamification is a signature Skool offer. Members earn points, badges, and ranks, and can level up through interactions. The leaderboard rewards active community members and unlocks courses and perks. This is what people mean when they mention Skool games.
Каджаби: Kajabi has no true gamification layer. It relies on events and challenges to spark participation. For creators who want points and ranks to build a successful community, this is a gap.
4. Calendar & Events
Школа: The Skool calendar feature lets you schedule events, both online and offline. Group members see what is coming and join with a click. It keeps a busy community organized in one view.
Каджаби: Kajabi handles events inside its community and email tools. You can schedule events and send reminders through email campaigns. It is capable, though less focused than a dedicated calendar feature.
5. Email-маркетинг
Школа: Skool has no built-in email marketing system. You can message members inside the app, but there are no full email campaigns. Most Skool teams pair it with a Запьер integration to push data to outside marketing tools.
Каджаби: This is a clear Kajabi win. The email marketing software sends broadcasts, email sequences, and email opt ins from the same platform. You track opens and clicks next to your other subscription metrics.
6. Website & Landing Page Builder
Школа: Skool is not a website builder. Your group is your home page, and search engines can find public posts. If you want an entire website or blog, you look elsewhere.
Каджаби: The intuitive website builder is a headline Kajabi feature. You create landing pages, unlimited pages, and full Kajabi websites without code. You can host blog posts and even upload YouTube videos to pages.
7. Sales Funnels & Automation
Школа: Skool keeps things simple with no funnel builder. You share a single link to a paid group, and members join. It gives you complete control of the community, but not the sales journey before it.
Каджаби: Kajabi ships pre-made sales funnels and automations. You map marketing campaigns from a landing page to checkout, then trigger follow-up emails. This is built for a digital business that wants to grow your business fast.
8. Payments & Monetization
Школа: Skool uses an in-house payment processor for a paid group. New members pay to join, and you keep a clean recurring plan. There is a 40% recurring affiliate program for referrals.
Каджаби: Kajabi payments run through a built-in payment gateway. It accepts Apple Pay and Google Pay, with no transaction fees on sales. Kajabi also runs its own affiliate program for creators.
9. Mobile App & Ease of Use
Школа: The Skool mobile app gives full access to every feature on the go. Skool’s interface is modern and intuitive, which lowers the learning experience for new members. This is one intuitive platform to run.
Каджаби: The Kajabi app lets students find courses and access course material anywhere. The main dashboard has more moving parts, so the first days take longer to master. Power comes with a steeper start.
10. Ценообразование и стоимость
Давайте сравним эти планы.
| План | Школа | Каджаби |
|---|---|---|
| Вход | $99/month (flat) | $71/month (Kickstarter) |
| Mid tier | — | $159–$199/month |
| Высший уровень | — | $319/month (Pro) |
| Бесплатная пробная версия | 14-дневная бесплатная пробная версия | Да |
Школа: One flat price with no hidden fees and unlimited courses. It is simple to budget, though a second group means a second $99.
Каджаби: More tiers, but a higher monthly cost overall. The value shows once you replace separate marketing tools, which can top $600 a month combined.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| An active community | Школа | Gamification drives engagement |
| Email and funnels | Каджаби | Built-in marketing tools |
| Простая фиксированная цена | Школа | One price, no tiers |
| A full website | Каджаби | Intuitive website builder |
| Простая в настройке настройка для начинающих. | Школа | Cleaner learning curve |
💰 Ваш бюджет
Skool costs a flat $99 with no hidden fees. Kajabi starts lower at $71 but climbs fast on higher plans.
🔌 Ваш технологический стек
Skool leans on a Zapier integration for outside apps. Kajabi keeps email marketing and payments on the same platform.
📝 Ваш стиль контента
Skool suits discussion-led educational content and interactive courses. Kajabi suits polished, funnel-led course content and digital products.
🎓 Ваш уровень опыта
Skool’s features are easy for beginners to run. Kajabi rewards creators ready to learn more marketing tools.
🆓 Бесплатные пробные версии и демо-версии
Both offer a free trial. Test each with a real project before you commit to a plan.
🛟 Варианты поддержки
The Skool team leans on its own community and help docs. Kajabi’s support team offers 24/7 help on Growth and Pro plans.
Руководство по переключению
Already on one of these? Here is what to expect if you switch.
🔄 Switching from Skool to Kajabi?
✅ Что вы получите:
- A built-in email marketing system and email campaigns
- An entire website with landing pages and sales funnels
- Kajabi AI and a deeper course builder
❌ Что вы потеряете:
- Skool games, points, and the leaderboard
- The clean, single-feed community feature
- Flat, predictable pricing
📋 Как переключиться:
- Export your member list and course material from Skool
- Create a Kajabi account and pick a plan
- Rebuild courses and import contacts into Kajabi
🔄 Switching from Kajabi to Skool?
✅ Что вы получите:
- Gamification that builds an active, vibrant community
- A simpler, intuitive platform for group discussions
- Flat $99 pricing with unlimited courses
❌ Что вы потеряете:
- Native email marketing and marketing campaigns
- The website builder and unlimited pages
- Deep sales funnels and Kajabi AI
📋 Как переключиться:
- Export contacts and lessons from your Kajabi account
- Start a Skool community and set up the Classroom
- Invite new members and rebuild your courses
Что не было рассмотрено в нашем обзоре
This comparison focused on solo creators and small teams. We did not test large enterprise setups or heavy custom integrations. Our notes reflect the July 2026 versions of both tools, so features may have shifted since. If you run 50-plus staff or need advanced developer access, your priorities may differ from what we covered.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Школа |
| 🚀 Community Building | Школа |
| 🎮 Gamification | Школа |
| 📧 Email & Marketing | Каджаби |
| 🌐 Website & Funnels | Каджаби |
| 👶 Простота использования | Школа |
| 🏆 Общий победитель | Школа |
🏆 WINNER: SKOOL
Skool wins 4 of 6 categories.
Лучше всего подходит для: Community building, online courses, and coaching programs
Skool and Kajabi solve two different problems.
Skool is the ultimate community building platform for an engaged group.
Kajabi is a full online business platform for courses and marketing.
Kajabi is excellent for creators who need email, funnels, and an entire website.
But if your first goal is an active community, Skool is the better pick.
More of Skool Compared
Here is how Skool stacks up against other community platforms:
Skool wins on: Flat pricing, built-in gamification, simpler setup
Круг побеждает по: Custom branding, deeper integrations, tiered spaces
Skool vs Могучие сети
Skool wins on: Cleaner interface, leaderboard games, faster learning
Mighty Networks wins on: Multiple groups, native courses depth, richer profiles
Skool wins on: Community engagement, discussion feed, unlimited courses
Обучаемый побеждает по: Course structure, checkout options, payment flexibility
More of Kajabi Compared
Here is how Kajabi stacks up against other platforms:
Kajabi wins on: All-in-one tools, email marketing, sales funnels
Teachable wins on: Lower entry cost, simpler course focus, quick launch
Kajabi wins on: Website builder, marketing автоматизация, creator studio tools
Thinkific побеждает по: Cheaper plans, free tier, focused course creation
Kajabi wins on: Funnels, built in payments, broader marketing efforts
LearnWorlds побеждает по: Interactive video, course customization, assessment tools
Часто задаваемые вопросы
Для чего используется школа?
Skool is used to build and manage online communities. It combines a discussion feed, online courses, and gamification so creators can grow an engaged group in one place.
Сколько стоит обучение в школе в месяц?
Skool costs a flat $99 per month. That covers unlimited members, unlimited courses, and every core feature, with no hidden fees. A 14-day free trial is included.
Для чего лучше всего использовать Kajabi?
Kajabi is best for running an entire online business. It bundles courses, email marketing, landing pages, and payments so you can sell digital products from one platform.
Взимает ли Kajabi комиссию за транзакции?
No. Kajabi charges no transaction fees on sales made through the platform. Your subscription is the only fee, and payments accept Apple Pay and Google Pay.
Which is better, Skool or Kajabi?
Skool wins for community building and simple pricing. Kajabi wins for full marketing tools and websites. Pick Skool for an active community, Kajabi for a complete business.
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