⚡ Veredito rápido:
- Preços: Make starts at $9 per month. Lutra starts at $23/month, billed annually.
- Ideal para: Make for multi step workflows across many apps. Lutra for data enrichment and web research.
- Principal diferença: Make uses a visual builder. Lutra takes requests in plain English.
- Nossa escolha: Make for most people. It costs less and handles far more workflow types.
Make and Lutra both promise to automate tasks you hate doing by hand.
But they come at the problem from opposite ends.
Make gives you a canvas and lets you draw your workflow.
Lutra lets you type what you want and builds the steps for you.
One rewards patience. The other rewards clear instructions.
Visão geral
This Make vs Lutra comparison covers pricing, key features, ease of use, and segurança.
Analisamos a documentação, as páginas de preços e as avaliações dos usuários para ambos. automação plataformas.
Nossos redatores também passaram um tempo interagindo pessoalmente com cada um deles.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
Want to dig deeper? Each tool has a full review linked below.
O que é Make?
Make is a no code automação plataforma.
It connects your favorite apps so data moves between them on its own.
You build each workflow on a visual canvas, without writing code.
It links actions across various applications, more than 2,000 in all.
Freelancers, small businesses, and large enterprises all use it.
Here’s a quick look at how the Make app works.
Fazer
Build complex automation on a visual canvas. Route data with filters, routers, and conditional logic. Start free and upgrade when you outgrow it.
Defina os preços
Make’s pricing model is based on operations. Each step a workflow runs counts toward your monthly limit.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $ 0 por mês | Simple workflows and learning the builder |
| Essencial | US$ 9 por mês | Solo users running steady automations |
| Pró | US$ 16 por mês | Usuários avançados que precisam de recursos avançados |
| Equipes | US$ 29 por mês | Teams sharing scenarios and roles |
| Empresa | Preços personalizados | Grandes empresas com necessidades de segurança |
Pricing verified October 2026.
Teste grátis: There is no separate trial. The free plan works as a permanent trial, with no credit card needed.
Garantia de reembolso: Make doesn’t offer refunds by default. It reviews requests case by case.
📌 Observação: Prices above reflect annual billing. Paying monthly costs $10.59 for Core, $18.82 for Pro, and $34.12 for Teams.
⚠️ Aviso: There are no hidden fees, but operations add up fast. Creating automations is free, yet each run of a ten-step scenario uses ten operations.
Key Benefits of Make
Here’s what makes Make worth considering:
- Construtor de Fluxo de Trabalho Visual: You drag modules onto a canvas and link them. You see every path your data takes.
- Extensive Integration Capabilities: Make works with thousands of apps. You can add as many apps as you need to one workflow.
- Complex Logic Without Code: Iterators, aggregators, routers, and filters come built in. No coding expertise is required.
- Custom API Calls: Can’t find an app? The HTTP module sends HTTP requests to almost any third party services.
- Tratamento de erros: You decide what happens when a step fails. Clear error messages show where things broke.
- Comunidade grande: Make has deep documentation, tutorials, and an active forum. Help is easy to find as you build workflows.
O que nossa equipe observou
Our writer used Make to move form leads into Google Sheets and a CRMEis o que mais se destacou durante esse período de experiência prática:
Make Pros & Cons
✅ Prós
- Paid plans start at just $9 per month
- Visual canvas shows every branch and filter
- Handles branching, loops, and error routes
- HTTP module connects apps without native support
❌ Contras
- Steep learning curve for advanced workflows
- Operation counts can be hard to predict
- Refunds are only handled case by case
O que é Lutra?
Lutra AI is an intelligent assistente for work across multiple applications.
You describe a job in natural language, and it carries it out.
It specializes in data enrichment, research, and gerenciamento de e-mail.
Jiquan Ngiam and Bo Zhi See created it to cut app-switching.
The company calls it the first productivity agent for your whole workspace.
Watch Lutra handle a real request in this walkthrough.
Lutra
Type a task and let the AI agent do the clicking. It can fill spreadsheets, enrich leads, and draft emails for you.
Preços do Lutra
Lutra uses a credit system. Every account gets monthly credits that refresh on their own.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Trying a few simple tasks |
| Essencial | US$ 23/mês (cobrança anual) | Solo users with regular research jobs |
| Profissional | US$ 63/mês (cobrança anual) | Heavy enrichment and outreach work |
| Empresa | Preços personalizados | Companies needing SSO and auditoria trilhas |
Pricing verified October 2026.
Teste grátis: The free plan lets you test Lutra with a small credit allowance.
Garantia de reembolso: Lutra doesn’t advertise a set refund window. Ask support before you commit to annual billing.
📌 Observação: Not all tasks cost the same. Web searches and data enrichment burn more credits than simple actions.
⚠️ Aviso: Paid plan prices are for annual billing. Check your credit use on the free plan first.
Key Benefits of Lutra
Here’s what makes Lutra worth considering:
- Natural Language Automation: You type what you need. Lutra builds and runs the steps.
- Runs Actual Code: Lutra executes real code behind each task. That helps ensure consistent outcomes every run.
- Integrações profundas: It plugs into Google Workspace, Microsoft, Slack, HubSpot, and many other apps.
- Segurança de dados: Lutra is SOC 2 Type II certified with end-to-end encryption. It doesn’t store data long-term unless you ask.
- Manuais de instruções: Save a task, then share it with your team. This helps standardize processes across a company.
- Execuções programadas: Workflows can run on a schedule, even when you’re offline.
O que nossa equipe observou
Nosso escritor signed up for Lutra and asked it to pull and enrich lead lists. Here’s what stood out:
Lutra Pros & Cons
✅ Prós
- Plain-English requests replace manual setup
- Strong at research, scraping, and enrichment
- SOC 2 Type II certified security
- Playbooks make good tasks repeatable
❌ Contras
- Paid plans cost more than Make’s
- Credit burn is uneven across task types
- Smaller app list than dedicated automation tools
Comparação de recursos
Make is a workflow builder. Lutra is an AI agent that does work for you. Here’s how they compare across ten areas.
| Recurso | Fazer | Lutra |
|---|---|---|
| Preço inicial | US$ 9 por mês | $23/month (annual) |
| Plano Gratuito | ✅ | ✅ |
| Visual Drag and Drop Builder | ✅ | ❌ |
| Agentes de IA | ✅ | ✅ |
| Built-in Web Research | ❌ | ✅ |
| APIs personalizadas | ✅ HTTP module | ✅ via MCP |
| Iterators & Error Handling | ✅ | ❌ |
| Shareable Templates | ✅ Modelos | ✅ Playbooks |
| Ideal para | Complex automation | Research and data tasks |
1. AI Agents
Fazer: Make AI Agents sit inside your scenarios. You give an agent a goal and the tools it may use. It then decides which step to take next.
Lutra: The whole product is the agent. You chat with it like other Assistentes de IA, but it acts across your work apps. It can research YouTube videos and summarize them on request.
2. Reliability and Consistent Outcomes
Fazer: Agentic automation mixes AI decisions with fixed steps. You keep strict rules where they matter. AI only handles the fuzzy parts.
Lutra: Lutra AI ensures repeatable results by writing and running actual code. That beats a chatbot guessing each time. Its PubMed RSS report shows how scheduled tasks can automate reports.
3. Workflow Building and Ease of Use
Fazer: The drag and drop interface lets you see each module, route, and filter. Simple workflows take minutes. More complex workflows take practice, so expect a steep learning curve.
Lutra: There’s no canvas to learn. You type, and conversational AI handles the setup. It can also build visualizations, like a cross-platform app analysis dashboard.
💡 Dica profissional: Lutra feels more beginner friendly on day one. Some reviewers still mention a learning curve in finding everything it can do.
4. Data Extraction and Enrichment
Fazer: Make can process data from invoices, forms, and files. Parsing tools reshape it before it lands in Google Sheets.
Lutra: This is Lutra’s home turf. It finds structured data on web pages, PDFs, and docs, then enriches each row. It can turn Google Drive PDFs into tidy Sheets.
5. Geração de Leads
Fazer: Make moves leads from ads, forms, and landing pages into your CRM. It scores, tags, and routes them by rules you set.
Lutra: Lutra builds the lead list itself. It scrapes contact details from sites like LinkedIn and enriches each profile. A sales team gets ready-to-use records.
6. Marketing and Email Automation
Fazer: Make can post to social channels on a schedule. It also syncs customer interactions across tools, which helps e commerce stores keep inventory updated.
Lutra: Lutra can automate emails with CRM data. It drafts personalized campaigns and Gmail replies, then sends follow-ups and tracks the results.
7. Integrations and Custom APIs
Fazer: With 2,000+ apps, Make covers most tools you already use. The HTTP module handles custom API calls for everything else. That makes it great for syncing data across IT systems.
Lutra: Lutra connects to existing apps like Outlook, Stripe, and HubSpot. It supports MCP (Model Context Protocol) for custom integrations, with SSO, RBAC, and audit trails.
⚠️ Aviso: Lutra’s app list is shorter. Check your must-have tools before you pay for a plan.
8. Templates and Playbooks
Fazer: The templates gallery gives you ready-made scenarios. Pick one, connect your accounts, and tweak the steps.
Lutra: Playbooks are saved tasks you can share across your company. A profile finder playbook, for example, runs the same way for everyone.
9. Business Workflows by Team
Fazer: Make is highly versatile. It runs contract approvals for legal, invoices for finance, and tickets for IT.
Lutra: Lutra serves sales, recruiting, finance, and imobiliária. It finds phone numbers, sources candidates, reconciles expenses, and scrapes Zillow listings.
10. Preços e Custos
Here are both pricing plans side by side.
| Plano | Fazer | Lutra |
|---|---|---|
| Livre | $ 0 por mês | $0 |
| Entrada | Core: $9 per month | Essential: $23/month (billed annually) |
| Meio | Pro: $16 per month | Professional: $63/month (billed annually) |
| Equipe | Teams: $29 per month | — |
| Empresa | Preços personalizados | Preços personalizados |
Fazer: Make is the cost effective pick. Most paid plans fall between $9 and $29. Reviewers often say it beats Zapier and Pipedream on price.
Lutra: Lutra costs more, but each credit does heavier work. One task can replace hours of manual research.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Fazer | Paid plans start at $9 |
| Advanced workflows with branching | Fazer | Routers, iterators, error routes |
| Lead research and enrichment | Lutra | Scrapes and enriches on request |
| Connecting niche apps | Fazer | 2,000+ apps plus HTTP |
| Zero setup for non technical users | Lutra | Type tasks in plain English |
| Strict data security | Lutra | SOC 2 Type II, MCP guardrails |
💰 Seu orçamento
Make wins on raw cost. Lutra makes sense when one task saves hours of research.
🔌 Seu conjunto de tecnologias
Many tools, or niche ones? Pick Make. Mostly Google Workspace and Microsoft? Lutra covers you.
⚙️ Your Workflow Style
Make suits always-on pipelines that run thousands of times. Lutra suits jobs where an AI must read, search, and decide.
🎓 Seu nível de experiência
New to automation? Lutra needs little technical know how. Make takes longer to learn but gives more control.
🆓 Testes e demonstrações grátis
Both offer a free plan. Run one real task in each before you pay.
🛟 Opções de suporte
Make’s customer support is backed by a huge community and tutorials. Lutra’s resources are smaller but growing.
🔒 Privacidade e Segurança de Dados
Lutra uses secure authentication on every connection. It also limits risky mixes of private data, external systems, and untrusted content.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Switching from Make to Lutra?
✅ O que você vai ganhar:
- Tasks set up by typing, not building
- Built-in web searches and lead enrichment
- SOC 2 Type II security with MCP controls
❌ O que você perderá:
- The visual canvas and fine control
- A much larger app library
- Custos mensais mais baixos
📋 Como mudar:
- List your Make scenarios and what each one does.
- Create a free Lutra account and connect your apps.
- Describe each task in plain English and save it as a Playbook.
🔄 Switching from Lutra to Make?
✅ O que você vai ganhar:
- Cheaper plans for high-volume runs
- Iterators, routers, and error handling
- 2,000+ apps and HTTP module access
❌ O que você perderá:
- Plain-English task creation
- Native research and scraping
- Shareable Playbooks
📋 Como mudar:
- Write down the steps each Lutra Playbook performs.
- Sign up for Make’s free plan and connect your apps.
- Rebuild each task from a template or a blank scenario.
O que nossa avaliação não abordou
This comparison focused on solo users and small teams. We didn’t evaluate Enterprise plans, custom pricing, or high-volume runs with millions of operations. We also didn’t measure real time data speed or long-term credit costs at scale. Features reflect October 2026 versions and may change.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Fazer |
| 🧩 Workflow Builder | Fazer |
| 🧠 Complex Logic & Error Handling | Fazer |
| 🔌 Integrações | Fazer |
| 📚 Modelos e Comunidade | Fazer |
| 🔍 Data Enrichment & Research | Lutra |
| 🤖 Agentes de IA | Lutra |
| 👶 Facilidade de uso | Lutra |
| 🏆 Vencedor Geral | Fazer |
🏆 WINNER: MAKE
Make wins 5 out of 8 categories.
Ideal para: Multi-app automation, budget-minded teams, complex workflows
Make is a powerful automation platform for people who want control. It costs less and connects more apps. Its visual approach turns messy negócios workflows into clear diagrams.
Lutra is the better fit for research-heavy work. If your days involve web searches, lead lists, and messy spreadsheets, Lutra saves real time. It lets you skip the builder and just ask.
Still, most readers want one tool that runs reliably in the background. For that, Make is the stronger choice. Start on the free plan and grow from there.
More of Make Compared
Here’s how Make stacks up against other automation tools:
Obtenha vitórias em: branching paths, lower entry price, and deeper data parsing. Unlike Zapier, it bills per operation.
Zapier vence em: a simpler linear setup, a larger app library, and faster onboarding.
Make vs n8n
Obtenha vitórias em: zero hosting work, a friendlier canvas, and a bigger template gallery.
n8n vence em: open-source code, self-hosting, and code nodes for developers.
Make vs Pabblely Conectar
Obtenha vitórias em: more native apps, stronger error handling, and built-in AI agents.
Pabbly Connect wins on: lifetime deals, free internal steps, and simpler billing.
More of Lutra Compared
Here’s how Lutra stacks up against other AI workflows tools:
Lutra wins on: chat-based setup, native web research, and lead enrichment.
Zapier vence em: thousands more apps, lower starting cost, and mature trigger-action automation.
Lutra vs Gumloop
Lutra wins on: no node building, SOC 2 Type II security, and shareable Playbooks.
Gumloop vence em: a visual AI pipeline builder, scraping nodes, and step-level control.
Lutra vs MindStudio
Lutra wins on: ready-to-use task agent, CRM-driven email, and Google Drive extraction.
MindStudio wins on: building custom aplicativos de IA, model choice, and branded agent interfaces.
Perguntas frequentes
O Make é melhor que o Zapier?
For complex logic and lower cost, yes. Zapier is simpler and has more apps. Make gives you branching, iterators, and better control over how data is processed.
O site Make.com é difícil de usar?
Basic tasks are easy to set up. Advanced workflows take practice, especially with API integrations. Templates and tutorials shorten your automation journey.
Qual o preço do Make.com?
There’s a free plan. Paid plans are Core at $9, Pro at $16, and Teams at $29 per month. Enterprise uses custom pricing.
A IA Lutra é segura?
Yes. It is SOC 2 Type II certified and uses end-to-end encryption. It doesn’t keep your data long-term unless you ask it to.
Para que serve o Lutra AI?
It handles data extraction, lead enrichment, web research, and email follow-ups. You describe the job, and the agent works to complete tasks across your connected apps.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 