📊 Our Test Results:
- 🤖 Profundidade da automação: Keap offers visual campaign builder with 100+ templates vs Nimble’s basic workflow rules — Keap wins
- 💰 Preços: Keap starts at $299/month vs Nimble at $24.90/user/month — Nimble wins on cost
- 📇 Gestão de Contatos: Nimble auto-enriches contacts with social dados vs Keap’s manual entry — Nimble wins
- 🛒 E-commerce & Payments: Keap has built-in invoicing and payment processing vs Nimble’s none — Keap wins
- 🔌 Integrações: Keap connects 2,500+ tools vs Nimble’s 140+ integrations — Keap wins
Are you stuck choosing between two very different CRM platforms?
Keap vs Nimble CRM both promise to help small businesses grow.
But they take completely different approaches to customer relationship management.
Keap is a full sales and marketing automation suite. Nimble is a relationship-first CRM built around contact enrichment and social insights.
I tested both for three weeks. Here’s everything you need to know before you buy.
Visão geral
To compare Keap vs Nimble CRM fairly, I used both platforms on real negócios tarefas.
I tested automation setup, contact management, email campaigns, and pipeline tracking.
I also looked at pricing, ease of use, and support quality.
My goal was simple: find out which tool gives small businesses the best return on investment.
O que é Keap?
Keap is an all-in-one CRM and sales automation platform built for small businesses.
It was formerly known as Infusionsoft and rebranded in 2019.
Keap combines contact management, email marketing, sales pipelines, landing pages, invoicing, and payment processing into one place.
Its biggest strength is automation. You can build complex “when-then” workflows without writing code.
🏆 Winner: Keap
Keap is the top CRM for small businesses that want to automate their entire sales process. Users report saving 10 hours per week and a 38% increase in revenue after using Keap’s automation features.
Preços de manutenção
Here’s what Keap costs in 2026. All plans include the full feature set.
| Plano | Preço | Ideal para |
|---|---|---|
| Ignite | $299/month (Annually Billed) | Small businesses, up to 1,500 contacts |
| Crescer | $399/month (Annually Billed) | Growing teams, up to 2,500 contacts |
| Escala | $599/month (Annually Billed) | Scaling businesses, up to 5,000 contacts |
Teste grátis: Yes — 14 days, no credit card required. Access to most features.
Garantia de reembolso: No standard money-back guarantee. Contact support within cancellation window.
📌 Observação: All Keap plans include the same features — CRM, automation, email, payments, and pipelines. The plans differ only in contact limits and user seats. Each extra user costs $35/month.
⚠️ Warning: Keap also requires an onboarding/coaching package at sign-up starting at $1,500. This is separate from the monthly plan cost. Budget for it before committing.
Key Benefits of Keap
Here’s why Keap stands out from other CRM platforms:
- Visual Campaign Builder: Keap’s drag-and-drop Campaign Builder lets you map out full customer journeys. You can trigger emails, texts, tasks, and pipeline moves based on contact behavior.
- Automation That Saves Real Time: Keap users report saving an average of 10 hours per week. The platform automates follow-ups, lead scoring, appointment reminders, and referral programs.
- Built-in Payments & Invoicing: Keap includes invoicing and payment processing out of the box. You don’t need a separate tool like Stripe or QuickBooks to get paid.
- Ferramentas com inteligência artificial: Keap’s AI drafts email copy and suggests optimized automations from natural language prompts. This speeds up campaign creation significantly.
- Dedicated Business Line: Every Keap account gets a dedicated business phone number for calls and texts. This keeps your personal and professional communications separate.
- Pontuação de liderança: Keap automatically scores leads based on engagement level. This helps you focus your sales effort on the hottest prospects first.
Keap Pros & Cons
✅ Pros
- Powerful automation with 100+ prebuilt templates
- All-in-one: CRM, email, payments, pipelines in one tool
- 99.5% email deliverability rate
- Dedicated customer success manager on every plan
- 2,500+ integrations including built-in Zapier
❌ Cons
- Very high starting price at $299/month
- Requires paid onboarding coaching package
- Curva de aprendizado acentuada para novos usuários
- SMS features limited to US and Canada only
O que é o Nible CRM?
Nimble CRM is a relationship-focused CRM built for small business teams.
It is designed to work inside Microsoft 365 and Google Workspace.
Nimble automatically builds rich contact profiles by pulling in data from email, mídias sociais, and business networks.
It is the go-to tool for consultants, coaches, and sales professionals who rely on relationship-building over bulk automation.
CRM ágil
Nimble is the most affordable relationship CRM for small teams. It auto-enriches contacts with social and business data, making prospecting faster and more personal without manual data entry.
Preços do Nible CRM
Here’s what Nimble CRM costs in 2026. It keeps pricing simple with one plan.
| Plano | Preço | Ideal para |
|---|---|---|
| Plano pago | US$ 24,90 por usuário/mês | Small teams and solo professionals |
Teste grátis: Yes — 14 days, no credit card required.
Garantia de reembolso: No standard money-back guarantee mentioned.
📌 Observação: Nimble’s single plan includes all features. You can store up to 25,000 contacts. Extra contacts cost $10/month per additional 10,000. Annual billing is $24.90/user/month; monthly billing is $29.90/user/month.
⚠️ Warning: Nimble’s per-user pricing adds up quickly for larger teams. A team of 5 costs $124.50/month — still much cheaper than Keap, but worth calculating before you sign up.
Key Benefits of Nimble CRM
Here’s why Nimble CRM is popular with relationship-driven sales teams:
- Auto-Enriched Contact Records: Nimble automatically builds detailed contact profiles using social media, email, and web data. This eliminates hours of manual research.
- Nimble Prospector Browser Extension: This tool lets you capture and add contacts directly from any website, LinkedIn, or social profile with one click. No copy-pasting needed.
- Microsoft 365 & Google Workspace Native: Nimble integrates directly with both platforms. Contacts and calendar events sync automatically without third-party tools.
- Group Messaging with Tracking: You can send personalized group emails to up to 1,000 contacts per month. Open and click tracking comes included.
- Today Dashboard: Nimble’s dashboard shows your upcoming tasks, deals, and engagement opportunities in one view. You always know what to do next.
- Affordable Per-User Pricing: At $24.90/user/month, Nimble is one of the cheapest full CRM options available. It’s ideal for budget-conscious small teams.
Nimble CRM Pros & Cons
✅ Pros
- Extremely affordable at $24.90/user/month
- Auto-enriches contacts with social and business data
- Native Microsoft 365 and Google Workspace integration
- Clean, user-friendly interface — easy to learn
- Nimble Prospector captures leads from any website
Comparação de recursos
Ready to dive into a detailed comparison of Keap vs Nimble CRM?
We’ll explore 9 key features to help you decide which platform fits your business best.
| Recurso | Keap | CRM ágil |
|---|---|---|
| Preço inicial | US$ 299/mês | $24.90/user/month |
| Plano Gratuito | ❌ | ❌ |
| Teste grátis | ✅ 14 days | ✅ 14 days |
| Construtor de Automação | ✅ Advanced | ✅ Basic |
| Built-in Payments | ✅ | ❌ |
| Pontuação de liderança | ✅ | ❌ |
| Contact Enrichment | ❌ | ✅ Auto social data |
| Páginas de destino | ✅ | ❌ |
| M365 / Google Workspace | ⚠️ Limited | ✅ Native |
| Ideal para | Automação de vendas | Relationship building |
1. Construtor de Automação
Keap: Keap’s Campaign Builder is a visual drag-and-drop automation tool. You can map out full customer journeys with triggers, conditions, emails, texts, and task assignments. Over 100 prebuilt templates are available for common workflows like lead follow-up, onboarding, and re-engagement.
CRM ágil: Nimble offers basic workflow automation for task management and follow-up sequences. You can automate recurring tasks and set up email sequences, but the depth is much shallower than Keap. It suits teams that just need simple reminders and nudges, not complex multi-step funnels.
⚠️ Warning: If automation is your top priority, Nimble will feel limiting fast. Keap is the clear winner here for any business with complex sales workflows.
2. Gestão de Contatos
Keap: Keap provides detailed contact records with full interaction history — emails, calls, payments, notes, and automation history. You can tag, segment, and filter contacts for hyper-targeted campaigns. Custom fields let you store any data you need.
CRM ágil: Nimble auto-builds contact profiles by pulling in data from email, social media, LinkedIn, and business databases. You get rich, unified records without manual data entry. It also shows communication history and upcoming tasks right on the contact card.
✅ Test Result: Nimble’s auto-enrichment saved roughly 2–3 hours per 100 new contacts compared to manually entering data in Keap. For relationship-focused teams, Nimble clearly wins this round.
3. Marketing por e-mail
Keap: Keap delivers a full email marketing suite with broadcast emails, automated sequences, and hyper-targeted campaigns based on CRM tags. Keap claims a 99.5% email deliverability rate. You get modern templates and AI-assisted email copy writing.
CRM ágil: Nimble allows personalized group email messages to up to 1,000 contacts per month with open and click tracking. It also offers AI-assisted email sequences. However, it is not a full email marketing platform — it is better suited for one-to-one and small batch outreach.
4. Sales Pipeline
Keap: Keap provides a visual drag-and-drop sales pipeline. You can create multiple pipelines, track deals through each stage, and trigger automation when a deal moves. Lead scoring helps prioritize which prospects to contact first.
CRM ágil: Nimble offers customizable visual pipelines with a Kanban-style board. You can track deals through each stage and manage repeatable processes. The pipeline is clean and easy to use, though it lacks Keap’s automation triggers on deal stage changes.
5. Lead Management & Tracking
Keap: Keap’s lead management includes lead scoring, lead capture via web forms and landing pages, and automated follow-up sequences. The platform tracks every touchpoint so you always know where a lead stands in your funnel.
CRM ágil: Nimble’s Prospector tool is a standout for lead capture. It pulls contact details from any website or social profile directly into the CRM. You can also capture leads via web forms. The “Today” dashboard shows upcoming engagement opportunities so no lead falls through the cracks.
6. Landing Pages
Keap: Keap includes a built-in landing page builder. You can create and connect multiple landing pages to your automation sequences. This means a new lead hitting your landing page can be automatically added to a nurture campaign without any manual work.
CRM ágil: Nimble does not include a built-in landing page builder. You would need a third-party tool like Unbounce or Leadpages and connect it via Zapier or Pabbly. This is a clear gap compared to Keap.
⚠️ Warning: If you run paid ads or need landing pages to capture leads, Keap is the only option between the two. Nimble has no native landing page tool.
7. Integrações
Keap: Keap integrates with over 2,500 platforms and tools including a built-in Zapier integration. Major connections include Stripe, PayPal, QuickBooks, Shopify, Gmail, and hundreds of marketing tools. This makes Keap one of the best-connected CRMs in its class.
CRM ágil: Nimble connects natively with Google Workspace and Microsoft 365. It also integrates with 140+ SaaS apps. However, many integrations require Zapier or Pabbly as a middleware. Its strength is the depth of M365 and Google integration, not breadth.
8. Workflow Templates
Keap: Keap offers a broad library of prebuilt automation templates built from 20+ years of working with small businesses. Templates cover lead follow-up, sales campaigns, onboarding, re-engagement, and more. You can launch a full automation in minutes.
CRM ágil: Nimble includes workflow templates for managing tasks and contact engagement processes. These are Kanban-style board templates that help teams handle repeatable processes consistently. They are simpler and more focused on daily task management than complex sales automation.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plano | Keap | CRM ágil |
|---|---|---|
| Entry Plan | $299/month (Ignite) | $24.90/user/month |
| Mid Plan | $399/month (Grow) | Same plan, per-user |
| Top Plan | $599/month (Scale) | Same plan, per-user |
| Teste grátis | 14 days | 14 days |
Keap: Keap’s pricing is premium. You get a full feature set on every plan, but the $299/month entry price is a big commitment for small businesses. Add onboarding fees starting at $1,500 and extra user costs at $35/month. Best for businesses that will use the automation heavily to justify the cost.
CRM ágil: Nimble is one of the most affordable CRMs available at $24.90/user/month. A solo professional pays under $30/month. Even a team of five stays under $130/month. If budget is a top concern, Nimble is the clear winner on price.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | CRM ágil | 92% cheaper monthly |
| Full sales automation | Keap | 100+ automation templates |
| Social contact enrichment | CRM ágil | Auto-builds contact profiles |
| Built-in payments | Keap | Invoice and process payments natively |
| M365 or Google Workspace | CRM ágil | Native two-way sync |
| Páginas de destino | Keap | Built-in landing page builder |
| Simple relationship CRM | CRM ágil | Clean, easy to learn in hours |
💰 Your Budget
If budget is your top concern, Nimble CRM is the obvious choice. At $24.90/user/month, it costs a fraction of Keap’s $299/month minimum. Keap only makes financial sense if you will actively use its automation to generate more revenue than the subscription costs.
🔌 Your Tech Stack
If your team runs on Microsoft 365 or Google Workspace, Nimble is the better fit. Its native integration syncs contacts and calendar events automatically. Keap connects to 2,500+ tools but does not offer the same depth of Office or Google integration.
📝 Your Sales Process
If you rely on personal outreach and relationship-building, Nimble is designed for you. If you run high-volume sales campaigns with complex follow-up sequences, Keap’s Campaign Builder is far more capable.
🎓 Your Experience Level
Nimble is faster to learn and easier to set up. Keap has a steeper learning curve but provides a dedicated customer success manager and coaching to help. If you are new to CRM software, Nimble is the more beginner-friendly option.
🆓 Free Trials and Demos
Both Keap and Nimble offer 14-day free trials with no credit card required. Try both side by side before committing. Keap’s trial gives access to most features; Nimble’s trial is fully unrestricted.
🛟 Support Options
Keap offers 24/7 chat support, email support, and phone support Monday through Friday. Every plan includes a dedicated customer success manager. Nimble provides standard support but without dedicated coaching at the base price.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Keap to Nimble CRM?
✅ What you’ll gain:
- Dramatically lower cost — save $270+ per month on entry plans
- Auto-enriched contact profiles with social and business data
- Deep native Microsoft 365 and Google Workspace integration
❌ What you’ll lose:
- Advanced multi-step automation and Campaign Builder
- Built-in invoicing and payment processing
- Landing page builder and lead scoring
📋 How to switch:
- Export your contacts from Keap as a CSV file
- Sign up for Nimble’s 14-day free trial at fahimai.com/get/nimble
- Import your CSV into Nimble and connect your email/calendar
🔄 Switching from Nimble CRM to Keap?
✅ What you’ll gain:
- Powerful multi-step automation with 100+ prebuilt templates
- Built-in invoicing, payments, and e-commerce tools
- Landing pages, lead scoring, and dedicated business phone line
❌ What you’ll lose:
- Auto-enriched contact profiles from social data
- Deep native M365 and Google Workspace sync
- Budget-friendly per-user pricing
📋 How to switch:
- Export all contacts from Nimble as a CSV
- Start your Keap 14-day free trial at fahimai.com/get/keap
- Import contacts and use Keap’s free migration service to set up your system
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | CRM ágil |
| 🤖 Automation | Keap |
| 📇 Contact Management | CRM ágil |
| 🛒 Payments & Invoicing | Keap |
| 📧 Email Marketing | Keap |
| 🔌 Integrations | Keap |
| 👶 Ease of Use | CRM ágil |
| 🏆 Overall Winner | Keap |
🏆 WINNER: KEAP
Keap wins 5 out of 8 categories.
Best for: Small businesses that need sales automation, service-based businesses that collect payments, and growing companies that want one tool to replace multiple subscriptions.
Keap and Nimble CRM serve very different buyers.
Keap is a full sales and marketing automation engine. It handles the entire customer journey — from lead capture to payment collection.
Nimble CRM is a relationship-first tool. It is best for professionals who grow their business through personal outreach and relationship-building, not bulk automation.
Nimble is excellent for consultants, coaches, and small teams that live inside Microsoft 365 or Google Workspace every day.
However, if you need a platform that automates your entire sales process, collects payments, and scales with your business, Keap is the stronger choice.
Now go out and build those customer relationships!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap vs GoHighLevel
Keap wins on: Ease of use, dedicated support, established small business templates
GoHighLevel wins on: Agency white-labeling, sub-accounts, lower per-user cost
Keap vs Pipedrive
Keap wins on: Built-in automation, payments, email marketing
Pipedrive wins on: Pure sales pipeline focus, lower entry price
Keap vs ActiveCampaign
Keap wins on: Built-in payments, landing pages, dedicated business phone line
ActiveCampaign wins on: Email automation depth, lower starting price
Keap wins on: All-in-one automation for small business, simpler pricing
HubSpot wins on: Free CRM tier, marketing suite breadth, enterprise scalability
Keap vs ClickFunnels
Keap wins on: Full CRM, contact management, payment processing
ClickFunnels wins on: Funnel building, upsells, sales page templates
Keap vs Povo
Keap wins on: Automation depth, email marketing, payments
Folk wins on: Simplicity, modern UI, affordable for small teams
Keap vs Imediatamente
Keap wins on: Full CRM suite, pipeline management, invoicing
Instantly wins on: Cold email volume, deliverability for outbound campaigns
Keap vs ClickUp
Keap wins on: CRM-specific features, marketing automation, email campaigns
ClickUp wins on: Project management, task tracking, lower per-seat cost
Keap wins on: Automation templates, built-in payments, email deliverability
Monday CRM wins on: Visual project boards, team collaboration, free tier
Keap vs Cápsula CRM
Keap wins on: Marketing automation, payment processing, campaign builder
Capsule CRM wins on: Simplicity, budget pricing, clean contact management
Keap wins on: Automation power, email marketing, payment tools
Insightly wins on: Project management tied to CRM, enterprise features
Keap wins on: Full automation suite, built-in invoicing, more templates
Freshsales CRM wins on: Free plan available, AI lead scoring at lower cost
Keap vs Salesforce
Keap wins on: Ease of use for small business, all-in-one at lower entry cost
Salesforce wins on: Enterprise customization, scalability, ecosystem
Keap vs Zendesk
Keap wins on: Marketing automation, sales pipelines, lead capture
Zendesk wins on: Customer service ticketing, help desk, support workflows
More of Nimble CRM Compared
Here’s how Nimble CRM stacks up against other competitors:
Nimble CRM wins on: Contact enrichment, simpler setup, M365/Google integration
GoHighLevel wins on: Full agency automation, white-labeling, funnel building
Nimble CRM wins on: Contact enrichment, social prospecting, simpler interface
ActiveCampaign wins on: Email automation, segmentation, campaign complexity
Nimble CRM wins on: Affordable pricing, social data enrichment, M365 integration
HubSpot wins on: Free CRM, marketing tools, enterprise-level features
Nimble CRM wins on: Relationship management, contact insights, CRM depth
ClickFunnels wins on: Sales funnel building, upsells, landing page templates
Nimble CRM wins on: Social enrichment, group messaging, Today dashboard
Folk wins on: Modern UI, simpler onboarding, Chrome extension for Gmail
Nimble CRM vs Instantly
Nimble CRM wins on: Full CRM features, contact records, pipeline management
Instantly wins on: Cold email volume, multi-inbox sending, deliverability
Nimble CRM wins on: Contact enrichment, CRM-specific features, prospecting
ClickUp wins on: Project management, task tracking, free tier
CRM ágil vs CRM de segunda-feira
Nimble CRM wins on: Social data enrichment, Prospector tool, M365 sync
Monday CRM wins on: Team collaboration, visual boards, free plan
Nimble CRM wins on: Contact enrichment, group messaging, social prospecting
Capsule CRM wins on: Simpler pricing, basic CRM for very small teams
Nimble CRM wins on: Social data, affordable pricing, ease of use
Insightly wins on: Project management integration, enterprise CRM features
Nimble CRM wins on: Contact enrichment, M365/Google sync, group messaging
Freshsales CRM wins on: Free tier, built-in phone dialer, AI lead scoring
Nimble CRM wins on: Price, simplicity, social enrichment for small teams
Salesforce wins on: Enterprise power, customization, app marketplace
Nimble CRM wins on: Relationship building, social insights, sales pipeline
Zendesk wins on: Customer support ticketing, help desk, service automation
Perguntas frequentes
What is Keap used for?
Keap is an all-in-one CRM and sales automation platform built for small businesses. It handles contact management, email marketing, sales pipelines, landing pages, invoicing, and payment processing. Businesses use it to automate repetitive tasks and grow revenue without hiring extra staff.
What does Nimble CRM do?
Nimble CRM is a relationship-focused CRM that auto-builds contact profiles using social media, email, and business data. It helps small teams manage leads, track deals, and send personalized outreach — all from inside Microsoft 365 or Google Workspace. It is best for professionals who grow through personal relationships.
Is Keap a good CRM?
Yes — Keap is one of the best CRMs for small businesses that need automation. Users report saving 10 hours per week and seeing a 38% increase in revenue after adopting Keap’s automation features. The main downside is the high starting price of $299/month.
How much is Nimble CRM per month?
Nimble CRM costs $24.90 per user/month when billed annually. Monthly billing is $29.90/user/month. It includes all features and up to 25,000 contacts. A 14-day free trial is available with no credit card required.
What is the difference between Keap and Nimble CRM?
Keap is a full sales and marketing automation platform with built-in payments, landing pages, and a visual Campaign Builder. Nimble CRM is a relationship-first tool focused on contact enrichment, social prospecting, and personal outreach. Keap costs significantly more but does far more. Nimble is ideal for budget-conscious teams that prioritize relationships over automation.
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