📊 Our Test Results:
- 🤖 Automação Poder: Keap’s visual campaign builder handled complex multi-step sequences vs Copper’s basic task automation — Keap wins
- 🔗 Integração com o Google Workspace: Copper synced contacts and emails from Gmail in seconds vs Keap’s manual import process — Copper CRM wins
- 💰 Pricing Value: Copper starts at $9/seat/month vs Keap at $299/month flat — Copper CRM wins
- 🎯 All-in-One Features: Keap includes invoicing, payments, e-commerce, and landing pages — Copper has none of these — Keap wins
- 👶 Facilidade de instalação: Copper was live in under 30 minutes. Keap’s onboarding took several hours — Copper CRM wins
Are you trying to pick the right CRM for your negócios?
Choosing wrong costs you time, money, and missed sales.
Two popular CRM tools are Keap vs Copper CRM.
They both manage contacts and sales pipelines. But they work very differently.
Keap is a full marketing and sales automation platform. Copper CRM lives inside Gmail and Google Workspace.
We tested both tools for three weeks. Here’s everything you need to know.
Visão geral
We tested Keap and Copper CRM side by side. We used both tools to manage contacts, run automations, and track deals.
Keap is built for pequenas empresas that need all-in-one marketing, sales, and payment tools. It replaces several separate apps.
Copper CRM is built for teams that live inside Google Workspace. It pulls contacts straight from Gmail with zero manual entry.
Both tools offer a 14-day free trial. We used each one on real client data to give you an honest comparison.
O que é Keap?
Keap (formerly Infusionsoft) is an all-in-one CRM and marketing automation platform. It is built for small businesses that want to manage sales, marketing, and payments in one place.
Keap lets you build automated follow-up sequences that trigger based on customer actions. You can send emails, collect payments, create landing pages, and manage your pipeline — all from one dashboard.
It also includes a built-in AI writing tool for creating marketing copy faster.
Keap
Keap is the all-in-one CRM for small businesses. It combines contact management, marketing automation, invoicing, and e-commerce tools in one platform. Businesses report saving 10+ hours per week by replacing multiple apps with Keap.
Preços de manutenção
Here’s what Keap costs in 2026. The pricing is straightforward — one plan, billed annually.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap | $299/month (Annually Billed) | Small businesses needing full CRM + automation |
Teste grátis: Yes — 14-day free trial available. No credit card required to start.
Garantia de reembolso: Keap offers a refund within 30 days of purchase if you are not satisfied.
📌 Observação: The $299/month plan includes 2 users and 1,500 contacts. Adding more users costs $39/month each. Additional contacts can be added for an extra fee.
⚠️ Warning: Keap historically charges a mandatory onboarding fee around $499 when you sign up. Factor this into your total first-year cost before committing.
Key Benefits of Keap
Here’s why Keap stands out for small businesses:
- Visual Automation Builder: Keap’s drag-and-drop campaign builder lets you create complex automation sequences. You can trigger emails, tasks, and follow-ups based on any customer action.
- Built-in Payments & Invoicing: You can send invoices and collect payments directly inside Keap. There is no need to connect a separate tool like QuickBooks or Stripe manually.
- E-Commerce Tools: Keap includes tools for selling online, including order forms and product management. This makes it useful for coaches, consultants, and product-based businesses.
- Built-in AI Copy Writer: Keap includes an AI tool that writes marketing copy for your campaigns. This saves time when creating emails, landing pages, and sales messages.
- Páginas de destino: You can build and publish landing pages directly inside Keap. This removes the need for separate tools like Leadpages or ClickFunnels.
- Plataforma Tudo-em-Um: Keap combines CRM, email marketing, SMS, invoicing, and pipeline management. Small businesses can replace 4–5 separate apps with one subscription.
Keap Pros & Cons
✅ Pros
- Powerful all-in-one platform covering CRM, marketing, and payments
- Advanced visual automation builder for complex sequences
- Native invoicing and payment collection built in
- Built-in landing pages and e-commerce tools
- AI writing tool speeds up marketing copy creation
❌ Cons
- Expensive at $299/month — high cost for solo operators
- Steep learning curve — takes time to master automations
- Mandatory onboarding fee adds to first-year cost
- No free plan — only a 14-day trial
O que é o Copper CRM?
Copper CRM is a Google Workspace-native CRM designed for teams that live in Gmail. It automatically captures contacts, emails, and meetings from your Google account — without any manual data entry.
Copper connects directly to Gmail, Google Calendar, and Google Drive. You can manage your entire sales pipeline without ever leaving your caixa de entrada.
It also includes project management tools, making it useful for agencies and consulting teams.
CRM de cobre
Copper CRM is the only CRM built specifically for Google Workspace. It auto-captures contacts from Gmail, syncs with Google Calendar, and requires zero manual data entry. Teams that run on Google tools are typically live in under 30 minutes.
Preços do CRM em cobre
Here’s what Copper CRM costs in 2026. Pricing is per user, per month.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 9 por assento por mês | Small teams needing basic Gmail CRM |
| Básico | US$ 23 por assento por mês | Growing teams needing pipelines and reporting |
| Profissional | US$ 59 por assento por mês | Teams needing automation and integrations |
| Negócios | US$ 99 por assento por mês | Advanced teams needing full feature access |
Teste grátis: Yes — 14-day free trial available. No credit card required.
Garantia de reembolso: Copper does not publicly advertise a money-back guarantee. Check their terms at sign-up.
📌 Observação: Copper’s Starter plan is very limited and mainly covers basic contact management. Most sales teams will need the Professional plan at $59/seat/month to access automation features.
⚠️ Warning: Copper integrates with Google Workspace only. If your team uses Microsoft Outlook or other email platforms, Copper will not be the right fit for your business.
Key Benefits of Copper CRM
Here’s why Google Workspace teams love Copper CRM:
- Zero Manual Data Entry: Copper automatically pulls contacts, emails, and meetings from Gmail and Google Calendar. Your CRM data stays current without any extra effort.
- Gmail Chrome Extension: Copper’s Chrome extension lets you manage deals and contacts directly inside Gmail. You never have to switch between tabs to update your CRM.
- Visual Sales Pipelines: Copper includes a drag-and-drop pipeline view that tracks every deal stage. You can see your entire sales process at a glance.
- Built-in Project Management: Copper includes project and task tracking alongside your CRM. This makes it ideal for agencies and consulting firms managing ongoing client work.
- Ponto de entrada acessível: Copper starts at just $9/seat/month. Small teams can use a full CRM without spending hundreds of dollars per month.
- Fast Setup: Because Copper connects directly to Google Workspace, setup takes under 30 minutes. There is no lengthy onboarding or data import process needed.
Copper CRM Pros & Cons
✅ Pros
- Deep Google Workspace and Gmail integration with zero setup friction
- Auto-captures contacts from emails — no manual data entry
- Very affordable entry point at $9/seat/month
- Built-in project management tools for agencies
- Fast, intuitive setup — teams are live in under 30 minutes
❌ Cons
- Only works with Google Workspace — no Outlook support
- No native email marketing automation or campaign builder
- No invoicing, payments, or e-commerce tools built in
- Limited third-party integrations compared to Keap
Comparação de recursos
Ready to dive into a detailed comparison of Keap vs Copper CRM?
We’ll look at 9 key features to help you decide which platform fits your business.
| Recurso | Keap | CRM de cobre |
|---|---|---|
| Preço inicial | US$ 299/mês | US$ 9 por assento por mês |
| Plano Gratuito | ❌ | ❌ |
| Teste grátis | ✅ 14 days | ✅ 14 days |
| Automação de marketing | ✅ Advanced | ❌ Basic only |
| Gmail Integration | ❌ Basic | ✅ Native |
| Invoicing & Payments | ✅ | ❌ |
| Páginas de destino | ✅ | ❌ |
| E-Commerce Tools | ✅ | ❌ |
| Gerenciamento de projetos | ❌ | ✅ |
| Ideal para | Marketing + sales automation | Google Workspace teams |
1. Construtor de Automação
Keap: Keap’s visual campaign builder is one of its strongest features. You can drag and drop triggers, actions, and conditions to build complex multi-step sequences. Automations can trigger based on form submissions, purchases, email opens, tags, and more.
CRM em cobre: Copper’s automation is focused on task management and workflow triggers. You can automate repetitive tasks like creating follow-up reminders when a deal moves stages. It does not offer the kind of complex marketing automation that Keap provides.
⚠️ Warning: If advanced marketing automation is your main reason for buying a CRM, Copper CRM will not meet your needs. Keap is the clear choice for complex automated sequences.
2. CRM & Contact Management
Keap: Keap stores detailed contact records with full activity history, tags, and custom fields. You can segment contacts and trigger automations based on specific behaviors. Contact management is powerful but requires manual data import for existing contacts.
CRM em cobre: Copper automatically creates contact records by scanning your Gmail inbox. It captures names, emails, companies, and communication history without you entering a single field. This is a major time-saver for teams with large existing email networks.
3. Marketing por e-mail
Keap: Keap includes a full email marketing suite with drag-and-drop templates, broadcast emails, and automated drip sequences. You can track open rates, click-through rates, and conversions all inside the platform. This is a full replacement for tools like Mailchimp.
CRM em cobre: Copper includes email templates you can use to send consistent messages to prospects. However, it does not have a dedicated email marketing campaign builder or broadcast email feature. For bulk email marketing, you would need to connect a separate tool.
4. Google Workspace Integration
Keap: Keap offers basic integration with Google, including calendar sync and Gmail connection. However, it is not built natively on Google’s infrastructure. The integration requires setup and does not automatically pull contacts from your inbox.
CRM em cobre: Copper is built specifically to live inside Google Workspace. Its Chrome extension lets you view and update CRM records directly from Gmail. Contacts, calendar events, and files all sync automatically — no manual setup needed.
⚠️ Warning: Copper’s Google-only approach is its biggest strength and its biggest limitation. If your team ever moves away from Google Workspace, you will need to migrate to a different CRM.
5. Gestão do Pipeline de Vendas
Keap: Keap includes a visual sales pipeline with drag-and-drop deal stages. You can automate actions when deals move between stages, such as sending follow-up emails or assigning tasks to team members. The pipeline connects directly to your automation sequences.
CRM em cobre: Copper’s pipeline view is clean and easy to use. You can customize stages, filter by deal owner, and see every opportunity at a glance. When you move a deal, Copper can automatically trigger task reminders and status updates.
6. Lead Management & Tracking
Keap: Keap includes lead capture forms, landing pages, and automated lead nurturing sequences. You can score leads, apply tags, and move prospects through automated workflows based on their behavior. This is especially useful for businesses running paid ad campaigns.
CRM em cobre: Copper automatically enriches lead records with data from your Gmail interactions. You can track which emails have been opened and which contacts have responded. Lead capture happens naturally through your existing email conversations.
7. Gestão de Projetos
Keap: Keap does not include a dedicated project management module. You can create tasks and set reminders, but it is not designed for ongoing project tracking. Teams that need to manage client projects alongside their CRM will need a separate tool.
CRM em cobre: Copper includes native project management tools that let you track deliverables alongside your client relationships. You can create projects, assign tasks, and monitor progress without leaving the CRM. This is a big advantage for agencies and consulting firms.
8. Keap AI
Keap: Keap includes a built-in AI writing tool for creating marketing copy. You can use it to write emails, landing page content, and campaign messages faster. This saves time and helps businesses without dedicated copywriters produce better content.
CRM em cobre: Copper does not have a built-in AI writing assistente. It focuses on relationship tracking and data capture rather than content creation. If you need ferramentas de IA, you would need to use a separate application alongside Copper.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plano | Keap | CRM de cobre |
|---|---|---|
| Plano Gratuito | ❌ | ❌ |
| Entry Plan | US$ 299/mês | US$ 9 por assento por mês |
| Mid Tier | — | $23–$59/seat/month |
| Top Tier | — | US$ 99 por assento por mês |
Keap: Keap costs $299/month billed annually. This includes 2 users and 1,500 contacts. For a single user replacing multiple tools, this can be cost-effective. But for small teams just needing a CRM, it is expensive.
CRM em cobre: Copper starts at just $9/seat/month. A 3-person team would pay $27/month on the Starter plan. Even the Professional plan at $59/seat/month is significantly cheaper than Keap for most team sizes.
💡 Test Result: Copper CRM is dramatically cheaper for small teams. A 5-person team would pay $45–$295/month on Copper vs a flat $299/month on Keap. Copper wins on raw affordability at every team size.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Full marketing automation suite | Keap | Advanced campaign builder built in |
| Google Workspace integration | CRM de cobre | Native Gmail sync, zero setup |
| Tight budget (<$50/month) | CRM de cobre | Starts at $9/seat/month |
| Invoicing & payment collection | Keap | Native invoicing built in |
| Project management alongside CRM | CRM de cobre | Native projects and tasks included |
| E-commerce & landing pages | Keap | Built-in tools for online selling |
| Fast, simple setup | CRM de cobre | Live in under 30 minutes |
💰 Your Budget
Copper CRM wins on price at every team size. Keap’s $299/month flat fee makes sense only if you are replacing multiple tools like an email platform, landing page builder, and payment processor at the same time.
🔌 Your Tech Stack
If your team runs entirely on Google Workspace, Copper CRM is the obvious choice. If you use Microsoft tools or a mixed environment, Keap’s broader integration options will serve you better.
📝 Your Sales Process
Keap is better for businesses that run complex marketing funnels with automated follow-ups. Copper CRM suits teams that sell through relationships and email conversations rather than mass marketing campaigns.
🎓 Your Experience Level
Copper CRM is easier to learn — most users are productive within their first day. Keap has a steeper learning curve, and Anthropic recommends budgeting extra time for onboarding and training.
🆓 Free Trials and Demos
Both tools offer a 14-day free trial with no credit card required. Try Copper first if you are on Google Workspace. Try Keap if you need automation and payment features in your test.
🛟 Support Options
Both platforms offer live chat, email support, and video tutorials. Keap also provides phone support on higher tiers. Copper’s support is well-rated for quick response times on common Google integration questions.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Keap to Copper CRM?
✅ What you’ll gain:
- Native Gmail integration with zero manual data entry
- Lower monthly cost — potentially saving $200+ per month
- Built-in project management tools for client work
❌ What you’ll lose:
- Advanced marketing automation and campaign builder
- Built-in invoicing, payments, and e-commerce tools
- Native landing page builder and AI writing assistant
📋 How to switch:
- Export your contacts from Keap as a CSV file
- Create a Copper CRM account and connect your Google Workspace
- Import your CSV into Copper and let Copper enrich records from Gmail
🔄 Switching from Copper CRM to Keap?
✅ What you’ll gain:
- Full marketing automation with visual campaign builder
- Built-in invoicing, payment processing, and e-commerce tools
- Landing pages, SMS marketing, and AI copy writing included
❌ What you’ll lose:
- Native Gmail auto-capture and zero manual data entry
- Affordable per-user pricing for small teams
- Built-in project management module
📋 How to switch:
- Export your contacts and deals from Copper as a CSV file
- Sign up for Keap and complete the onboarding process
- Import your contacts into Keap and rebuild your automation sequences
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | CRM de cobre |
| 🤖 Automation | Keap |
| 🔗 Google Integration | CRM de cobre |
| 📧 Email Marketing | Keap |
| 💳 Invoicing & Payments | Keap |
| 👶 Ease of Use | CRM de cobre |
| 🛠️ All-in-One Features | Keap |
| 🏆 Overall Winner | Keap |
🏆 WINNER: KEAP
Keap wins 4 out of 7 categories.
Best for: Small businesses needing marketing automation, service-based businesses collecting payments, and teams wanting to replace multiple tools with one platform.
Keap and Copper CRM serve very different business needs.
Keap is a full marketing and sales automation powerhouse. It works best when you need to automate follow-ups, collect payments, and run email campaigns — all in one place.
Copper CRM is perfect for teams that run entirely on Google Workspace. It sets up in minutes and keeps your CRM data current without any manual effort.
Copper CRM is excellent if you want simplicity, affordability, and Gmail integration.
But if you need full marketing automation and built-in payments, Keap is the better choice.
Now go pick the right CRM and start closing more deals!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap vs GoHighLevel
Keap wins on: Established brand trust, dedicated pequenas empresas foco
GoHighLevel wins on: White-label options, agency features, lower price per client
Keap vs Pipedrive
Keap wins on: Built-in email marketing, invoicing, and payments
Pipedrive wins on: Simpler sales pipeline interface, lower entry price
Keap vs ActiveCampaign
Keap wins on: Native payment processing, e-commerce tools, all-in-one platform
ActiveCampaign wins on: More advanced email segmentation, lower starting price
Keap wins on: Built-in payments and invoicing at base tier
HubSpot wins on: Free CRM tier, massive library of third-party integrations
Keap wins on: Full CRM and contact management, email automation depth
ClickFunnels wins on: Superior funnel-building and sales page templates
Keap vs Povo
Keap wins on: Advanced automation, payment tools, email marketing
Folk wins on: Modern UI, simpler setup, more affordable pricing
Keap vs Imediatamente
Keap wins on: Full CRM features, pipeline management, payment collection
Instantly wins on: E-mail frio divulgação volume and deliverability tools
Keap wins on: CRM depth, email marketing, and payment processing
ClickUp wins on: Project management, task tracking, and team collaboration
Keap wins on: Marketing automation and payment tools built in
Monday CRM wins on: Visual project boards, team workflows, flexibility
Keap vs CRM Cápsula
Keap wins on: Automation depth, email campaigns, payment collection
Capsule CRM wins on: Simpler interface, free plan for small teams
Keap wins on: Email marketing suite, payment tools, and landing pages
Insightly wins on: Project management features, lower entry price
Keap wins on: Built-in payments, landing pages, and marketing automation
Freshsales CRM wins on: AI lead scoring, free tier available, easier UI
Keap vs Salesforce
Keap wins on: Simpler setup for small businesses, built-in payments
Salesforce wins on: Enterprise-level customization, massive integration library
Keap vs Zendesk
Keap wins on: Marketing automation, payment tools, and email campaigns
Zendesk wins on: Customer support ticketing and help desk features
More of Copper CRM Compared
Here’s how Copper CRM stacks up against other competitors:
Copper CRM vs GoHighLevel
Copper CRM wins on: Google Workspace integration, simpler interface
GoHighLevel wins on: Marketing automation depth, agency white-labeling
Copper CRM wins on: Gmail auto-capture, project management, simpler setup
ActiveCampaign wins on: Email marketing automation, advanced segmentation
Copper CRM wins on: Deeper Google Workspace integration, project management
HubSpot wins on: Free CRM tier, marketing tools, broader platform support
Copper CRM wins on: CRM depth, Google integration, relationship management
ClickFunnels wins on: Sales funnels, landing pages, payment checkouts
Copper CRM wins on: Google Workspace sync, pipeline tracking, project tools
Folk wins on: Modern minimalist design, social enrichment features
CRM de cobre vs. Instantaneamente
Copper CRM wins on: Full CRM features, Google integration, pipeline view
Instantly wins on: Cold email sending volume and deliverability
Copper CRM wins on: Gmail auto-capture, CRM-specific pipeline features
ClickUp wins on: Task management depth, docs, and team collaboration
CRM de cobre vs CRM de segunda-feira
Copper CRM wins on: Google Workspace integration, automatic data capture
Monday CRM wins on: Visual project boards, highly customizable workflows
CRM de cobre vs CRM de cápsula
Copper CRM wins on: Google Workspace sync, project management tools
Capsule CRM wins on: Free plan for small teams, simpler interface
Copper CRM wins on: Gmail auto-capture, simpler Google integration
Insightly wins on: Project delivery tools, free tier with basic features
Copper CRM wins on: Google Workspace integration, auto-contact capture
Freshsales CRM wins on: AI lead scoring, free plan, built-in phone calling
Copper CRM wins on: Simplicity, Google integration, fast setup
Salesforce wins on: Enterprise-level power, massive customization, integrations
Copper CRM wins on: Sales CRM features, Google Workspace sync, pipeline tracking
Zendesk wins on: Customer support ticketing, help desk, and service tools
Perguntas frequentes
What is better than Keap?
For pure marketing automation, ActiveCampaign and HubSpot are strong alternatives to Keap. If you want a simpler all-in-one platform, GoHighLevel is popular with small business owners who need agency-level features at a lower cost.
What is Keap good for?
Keap is best for small businesses that need to automate their sales and marketing processes. It works especially well for service-based businesses that want to manage contacts, send automated follow-ups, collect payments, and run email campaigns from one platform.
O que é o Copper CRM?
Copper CRM is a Google Workspace-native CRM that auto-captures contacts from Gmail and syncs with Google Calendar. It is designed for teams that want a CRM with zero manual data entry. Copper was formerly known as ProsperWorks before rebranding.
What is Copper CRM used for?
Copper CRM is used for managing customer relationships, tracking sales pipelines, and organizing contacts — all from within Gmail. It is particularly popular with agencies, consulting firms, and sales teams that run entirely on Google Workspace tools.
Is Copper CRM HIPAA compliant?
Copper CRM is not HIPAA compliant out of the box. Healthcare businesses handling protected health information (PHI) should check directly with Copper about their current compliance offerings before using the platform for sensitive patient data.
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