⚡ Quick Verdict:
- Preços: Keap starts at $299/month (billed annually) vs Close CRM from $35/seat/month (Essentials plan)
- Best for: Keap for small businesses needing sales and marketing automation in one platform; Close CRM for sales teams focused on high-volume calling and lead conversion
- Key difference: Keap includes landing page builder, invoicing, payment processing, and advanced marketing automations; Close CRM focuses on built-in calling, power dialer, and sales pipeline management
- Our pick: Keap for most small businesses — it covers the full customer journey from lead capture to payment collection
Keap and Close CRM are both customer relationship management platforms.
But they are built for very different types of businesses.
Keap bundles CRM, marketing automation, e-commerce tools, and payment processing into one platform.
Close CRM strips everything back to focus on one thing: helping sales teams close more deals faster.
Keap vs Close CRM comparison breaks down both tools so you can pick the right one for your negócios.
Visão geral
This comparison covers pricing, features, automation, and ease of use.
Nosso escritor spent hands-on time with Keap directly.
Observations on Close CRM come from its documentation, published specs, and user reviews.
Those hands-on observations appear in the “What Our Team Noticed” sections below.
O que é Keap?
Keap is a CRM and sales and marketing automation platform built for small businesses.
It was formerly known as Infusionsoft before rebranding to better reflect its small negócios foco.
The platform combines contact management, email marketing campaigns, landing pages, invoicing, and payment processing in one place.
Keap is designed for solopreneurs and growing teams who want to automate repetitive tasks across the full customer journey.
Keap
Keap automates almost every stage of the sales process for small businesses. It handles CRM, email marketing, invoicing, and payment processing in one dashboard. A 14-day free trial lets you explore all features before committing.
Preços de manutenção
Here’s what Keap costs in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap | $299/month (Billed Annually) | Small businesses needing full CRM + automation + payments |
Pricing verified April 2026.
Teste grátis: Yes — 14-day free trial with access to all features. No credit card required to start.
Garantia de reembolso: Contact Keap support for refund terms after the trial period ends.
📌 Observação: Keap’s pricing is based on the number of contacts. Costs increase as your contact list grows beyond the base threshold. Each additional user costs $30/month. The platform consolidates CRM, marketing, and e-commerce tools, which can replace several separate subscriptions.
⚠️ Aviso: Keap’s pricing is considered high for new small businesses. A one-time Expert Coaching fee of $499 is available but optional. Factor this into your total cost if you need hands-on onboarding support.
Key Benefits of Keap
Here’s what makes Keap worth considering:
- Plataforma Tudo-em-Um: Keap combines CRM, email marketing, landing pages, invoicing, and payment processing in one system. This reduces the need to juggle multiple separate tools.
- Advanced Automations: The drag-and-drop Campaign Builder lets you create complex when-then workflow sequences. Keap’s ferramentas de IA also draft email copy and suggest automation steps based on plain-language prompts.
- Pontuação de liderança: Keap’s lead scoring feature tracks each prospect’s engagement level. This helps sales teams prioritize the contacts most likely to convert.
- E-Commerce Tools: Keap includes checkout forms, order management, and payment processing integrations. This makes it a strong fit for e-commerce businesses and service providers who collect payments online.
- Dedicated Business Line: The Keap app provides a separate business phone number for calls and texts. This keeps personal and professional communications completely separate.
- Integrações: Keap connects with over 2,500 third-party tools and platforms. Most popular apps in your existing tech stack are likely already supported.
What Our Team Noticed
Our writer signed up for Keap and spent time exploring the platform across several sessions. Here’s what stood out:
Keap Pros & Cons
✅ Pros
- Full sales and marketing automation in one platform
- Built-in invoicing and payment processing for e-commerce businesses
- Drag-and-drop tools make building campaigns straightforward
- Landing page builder with web form and checkout form support
- Connects with over 2,500 third-party integrations
❌ Cons
- High monthly fee compared to many CRM platforms
- Pricing increases significantly as your contact list grows
- Optional $499 Expert Coaching fee adds to the onboarding cost
- User community is not very active for peer support
O que é o Close CRM?
Close CRM is a sales-focused customer relationship management platform for small and medium-sized businesses.
It combines calling, emailing, and SMS into a single inbox so sales reps can manage all divulgação em um só lugar.
Close is built around speed — it’s designed for high-volume inside sales teams that rely heavily on phone calls and follow-ups.
Unlike most CRMs, Close includes a built-in power dialer and predictive dialer, which means sales reps can dial multiple numbers without leaving the platform.
Fechar CRM
Close CRM puts calling, email, and SMS in one place for sales teams. Its built-in power dialer helps reps reach more leads without switching tools. A 14-day free trial is available with no credit card needed.
Fechar Preços do CRM
Here’s what Close CRM costs in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 35 por assento por mês | Small sales teams getting started |
| Crescimento | US$ 99 por assento por mês | Growing teams needing automation and reporting |
| Escala | US$ 139 por assento por mês | Larger teams needing advanced features and coaching |
Pricing verified April 2026.
Teste grátis: Yes — 14-day free trial available. No credit card required to sign up.
Garantia de reembolso: Close does not publicly advertise a money-back guarantee. Contact their support team for details.
📌 Observação: Close CRM’s pricing is per seat, meaning costs scale directly with team size. The Startup plan (now Essentials) includes basic calling and email features. Advanced automation features and call coaching are available on higher tiers. Close also offers a free one-click migration tool for teams switching from other CRMs.
⚠️ Aviso: Close’s entry-level pricing is considered mid-tier compared to other CRM options. For small teams with tight budgets, the per-seat model can add up quickly as you grow. Review the feature differences carefully between plans before choosing a tier.
Key Benefits of Close CRM
Here’s what makes Close CRM worth considering:
- Built-in Calling: Close lets sales reps make calls directly from the browser without a separate phone system. Both power dialer and predictive dialer options help teams dial multiple numbers efficiently.
- Caixa de entrada unificada: Email, calls, and SMS all appear in a single inbox. Sales reps don’t need to switch between tools to track their outreach or manage follow-ups.
- Visualizações inteligentes: Close’s Smart Views filter leads based on specific criteria automatically. This helps sales teams focus on the right contacts at the right time without manual sorting.
- Live Call Coaching: Managers can listen in and coach sales reps during live calls on the Enterprise plan. This is a professional feature not commonly found in basic CRM tools.
- Configuração rápida: Close includes a CSV import tool and a free one-click migration tool. New teams can be up and running within the 14-day free trial period.
- Activity Timelines: Close captures all sales activity and displays it on profile timelines. This gives managers a clear picture of every rep’s outreach without manual reporting.
What Our Team Noticed
Our writer reviewed Close CRM’s published documentation and user feedback on G2. Here’s what stood out from that research:
Close CRM Pros & Cons
✅ Pros
- Built-in calling with power dialer and predictive dialer
- Email, call, and SMS unified in one inbox
- Fast setup with free migration tool from other CRMs
- Live call coaching for managers on Enterprise plan
- Smart Views help prioritize leads without manual filtering
❌ Cons
- Reporting functionality is considered weak compared to other CRM platforms
- Integrates with just over 80 tools — fewer than many CRM options
- Not as customizable as other CRMs, which may limit adaptability for some businesses
- Per-seat pricing adds up quickly for larger sales teams
Comparação de recursos
Let’s compare Keap vs Close CRM across the features that matter most to small businesses and sales teams.
| Recurso | Keap | Fechar CRM |
|---|---|---|
| Preço inicial | $299/month (annually) | US$ 35 por assento por mês |
| Teste grátis | ✅ 14 days | ✅ 14 days |
| Automação de marketing | ✅ Advanced | ❌ Basic only |
| Construtor de Páginas de Destino | ✅ | ❌ |
| Invoicing & Payments | ✅ | ❌ |
| Chamadas integradas | ❌ | ✅ Power + Predictive Dialer |
| Email + SMS + Call Inbox | Partial | ✅ Unified |
| Pontuação de liderança | ✅ | ❌ |
| Integrações de terceiros | 2,500+ | 80+ |
| Live Call Coaching | ❌ | ✅ Enterprise plan |
| Ideal para | Small business with full sales cycle | Inside sales teams, high-volume calling |
1. Construtor de Automação
Keap: Keap’s Campaign Builder uses a visual drag-and-drop flowchart to map out automated workflows. You can build when-then sequences that trigger emails, tasks, or notifications based on customer behavior. Keap’s AI tools can also suggest automation steps from plain-language prompts, which makes building advanced automations faster for non-technical users.
Fechar CRM: Close includes workflow automations focused on sales follow-ups and task reminders. Automated follow-up reminders reduce the manual effort of tracking which leads need a response. Advanced automation features — such as sequences and bulk actions — are available on the Professional and Enterprise plans, not the entry-level tier.
⚠️ Aviso: If you need advanced marketing automations that go beyond sales follow-ups — such as drip campaigns, lead nurturing sequences, or e-commerce triggers — Keap is the stronger choice. Close CRM’s automation is built primarily for sales process steps, not full marketing automation.
2. Built-in Calling & Communication
Keap: Keap provides a dedicated business line through the Keap app for calls and texts. This keeps personal and business communications separate. However, Keap does not include a power dialer or predictive dialer, so high-volume calling teams will need to use a separate phone tool or integration.
Fechar CRM: Close is built around calling. Sales reps can dial directly from their browser with no external phone system required. The power dialer automates sequential dialing, while the predictive dialer dials multiple numbers simultaneously and connects the rep to whoever answers first. Managers can listen in on live calls and coach reps in real time on the Enterprise plan.
3. CRM & Contact Management
Keap: Keap’s CRM keeps all customer data in one contact record — purchase history, emails sent, tasks completed, and tags applied. Lead scoring assesses each prospect’s interest level based on engagement, so sales teams can focus on contacts most likely to convert. Custom fields let you tailor the contact record to your specific business model.
Fechar CRM: Close captures all sales activity automatically on contact and lead timelines. Every call, email, and note is logged without requiring manual data entry from reps. Smart Views filter leads based on criteria you define, so your team always works from a prioritized list rather than scanning a raw contact list.
4. Email Marketing & Campaigns
Keap: Keap’s email marketing campaigns support hyper-targeted messages using CRM tags and contact segments. You can build multi-step drip sequences that combine email with texto messages and automated tasks. Keap claims a deliverability rate of 99.5% for emails sent through its platform.
Fechar CRM: Close includes bulk email sending and email sequences for automated follow-ups. Email templates speed up individual outreach for sales reps. However, Close is not an email marketing platform — it lacks the advanced segmentation and campaign features found in dedicated email marketing tools or Keap.
5. Lead Management & Sales Pipeline
Keap: Keap provides a visual sales pipeline view to track leads across stages. Lead scoring adds a layer of prioritization by ranking contacts based on their engagement with your emails and content. Sales campaigns can be triggered automatically when a lead reaches a specific pipeline stage.
Fechar CRM: Close offers multiple pipelines and a visual pipeline view that helps identify bottlenecks in the sales process. Smart Views automatically surface leads that need follow-up based on filters you set. The platform is designed to reduce manual data entry so reps spend more time talking to prospects and less time updating records.
6. Landing Pages & Lead Capture
Keap: Keap includes a landing page builder with web forms and checkout forms built in. You can connect multiple landing pages to different campaigns and track which page each new lead came from. This makes Keap particularly useful for businesses running paid ads or content marketing alongside their CRM.
Fechar CRM: Close does not include a landing page builder. Lead capture in Close happens through CSV import, manual entry, or integrations with external lead generation tools. If landing pages are part of your lead generation strategy, you’ll need a separate tool alongside Close.
✅ Vantagem: If connecting multiple landing pages to automated follow-up sequences is important to your business strategy, Keap handles this end-to-end. Close requires third-party tools to achieve the same result.
7. E-Commerce & Payments
Keap: Keap includes built-in invoicing and supports numerous payment processing integrations. Businesses can create checkout forms, manage orders, and trigger automated follow-ups after a purchase. This makes it a practical choice for service businesses and e-commerce businesses that want payments and CRM in one place.
Fechar CRM: Close does not include invoicing or payment processing features. It is a pure sales and customer relationship management platform focused on helping reps close deals — not collect payments. Businesses that need invoicing will require a separate contabilidade or payment tool.
8. Relatórios e análises
Keap: Keap provides reporting across email campaigns, sales pipelines, and automation performance. Businesses can track conversion rates across different campaigns and measure how automation changes affect their revenue. The visual dashboard gives a clear view of the full customer journey from lead to repeat business.
Fechar CRM: Close provides KPI reports and activity tracking for sales teams. Managers can see call volume, email open rates, and pipeline movement at a glance. However, Close’s reporting is frequently noted as a weakness — G2 reviews describe limited options for custom graphs and deep sales analytics compared to other CRM platforms.
9. Integrations & Third-Party Tools
Keap: Keap integrates with over 2,500 platforms and tools. Most popular CRM platforms, email tools, payment processors, and project management apps are available. This broad integration library means Keap fits into almost any existing tech stack without replacing every tool you already use.
Fechar CRM: Close integrates with over 80 tools, which is significantly fewer than most CRM options. Core integrations include Zoom meetings, popular email clients, and key sales tools. If your business relies on a broad stack of third-party tools, check that your essential apps are supported before committing to Close.
⚠️ Aviso: Close’s integration library is notably smaller than Keap’s. If your business depends on niche or industry-specific tools, verify compatibility before choosing Close CRM as your platform.
10. Pricing & Cost
Here’s a side-by-side look at both platforms’ pricing.
| Plano | Keap | Fechar CRM |
|---|---|---|
| Entry Plan | $299/month (annually billed) | $35/seat/month (Essentials) |
| Mid Plan | — | $99/seat/month (Growth) |
| Top Plan | — | $139/seat/month (Scale) |
| Teste grátis | 14 dias | 14 dias |
| Per-User Fee | $30/month per additional user | Included in per-seat price |
Keap: Keap’s $299/month price covers the full platform — CRM, automations, email marketing, landing pages, and payment tools. The flat structure simplifies budgeting, but it is a significant monthly fee for a solo operator or very small team. Additional users cost $30/month each, which adds up as your team grows.
Fechar CRM: Close’s per-seat model starts lower but scales with team size. A five-person team on the Essentials plan pays $175/month — far below Keap. But a five-person team on the Scale plan pays $695/month, which is more than double Keap’s flat rate. Budget carefully based on how many seats you actually need.
Different Scenarios
| If You Need… | Escolher | Why |
|---|---|---|
| Full sales and marketing automation | Keap | Covers the entire customer journey |
| High-volume calling and dialing | Fechar CRM | Built-in power dialer, no extra tool needed |
| Landing pages + lead capture | Keap | Native builder included in the platform |
| Invoicing and payment collection | Keap | Built-in checkout forms and payment integrations |
| Lower starting price per seat | Fechar CRM | $35/seat vs $299 flat for Keap |
| Broader third-party integrations | Keap | 2,500+ integrations vs 80+ for Close |
| Live call coaching for managers | Fechar CRM | Enterprise plan includes real-time coaching |
💰 Your Budget
For solo operators or very small teams, Keap’s $299/month flat fee is a big commitment. Close CRM’s Essentials plan at $35/seat/month is a lower entry point for teams of one to three people, but costs escalate quickly at higher tiers with larger teams.
🔌 Your Tech Stack
Keap’s 2,500+ integrations make it compatible with almost any existing business tool. Close’s 80+ integrations cover the most common sales apps, but niche or industry-specific tools may not be supported — check your stack against Close’s integration library before committing.
📞 Your Sales Process
If your sales process depends heavily on phone calls and outbound dialing, Close CRM is the better fit. If your sales process is built around email campaigns, nurture sequences, and automated follow-ups, Keap’s marketing automation is the stronger option.
🎓 Your Experience Level
Close CRM is praised for being quick to set up — a motivated team can be operational within the 14-day free trial. Keap has a broader feature set that takes more time to configure, though its checklists, training webinars, and onboarding videos help new users get started.
🆓 Free Trials and Demos
Both platforms offer 14-day free trials with no credit card required. Use the trial to test the specific features your team relies on most — especially calling for Close or automation builder for Keap — before making a final decision.
🛟 Support Options
Keap provides 24/7 chat support, email support, and phone support Monday through Friday for U.S. customers. Every Keap plan includes a dedicated customer success manager to help with setup. Close offers a help center, API documentation, and proactive onboarding support, but its support structure is less hands-on than Keap’s.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Keap to Close CRM?
✅ What you’ll gain:
- Built-in power dialer and predictive dialer for high-volume calling
- Unified inbox for email, calls, and SMS in one place
- Lower per-seat entry price for small sales teams
❌ What you’ll lose:
- Advanced marketing automations and Campaign Builder
- Built-in landing page builder and web form tools
- Invoicing, checkout forms, and payment processing integrations
📋 How to switch:
- Export your contacts and data from Keap in CSV format
- Create your Close CRM account and use the free one-click migration tool
- Rebuild your sales sequences and pipeline stages in Close
🔄 Switching from Close CRM to Keap?
✅ What you’ll gain:
- Full marketing automation with drag-and-drop Campaign Builder
- Landing page builder and web forms built into the platform
- Built-in invoicing and payment processing for e-commerce businesses
❌ What you’ll lose:
- Built-in power dialer and predictive dialer functionality
- Unified inbox with automatic call, email, and SMS logging
- Live call coaching features for sales managers
📋 How to switch:
- Export your leads and contacts from Close CRM in CSV format
- Start your Keap 14-day free trial and import contacts using Keap’s free migration support
- Rebuild your campaigns and automations using Keap’s Campaign Builder templates
What Our Review Didn’t Cover
This comparison focused on individual users, small businesses, and small sales teams. We didn’t evaluate enterprise-level use cases, custom API integrations, or how either platform performs at scale with hundreds of users. Our analysis is based on the April 2026 versions of both tools — features and pricing may change after publication. If you’re managing a large sales organization or have highly specific compliance requirements, your experience may differ from what’s described here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing (Flat Fee Value) | Keap |
| 🚀 Marketing Automation | Keap |
| 📞 Built-in Calling | Fechar CRM |
| 🎯 Lead Management | Keap |
| 👶 Ease of Setup | Fechar CRM |
| 🔌 Integrations | Keap |
| 💳 E-Commerce & Payments | Keap |
| 📊 Reporting | Keap |
| 🏆 Overall Winner | Keap |
🏆 WINNER: KEAP
Keap wins 6 out of 8 categories in this comparison.
Best for: Small businesses managing the full sales cycle, e-commerce businesses collecting payments, and teams that want sales and marketing automation in one platform
Keap and Close CRM are built for different types of businesses.
Keap covers the full customer journey — from lead capture and email marketing campaigns all the way to invoicing and repeat business.
Close CRM is purpose-built for sales teams that live on the phone.
Close’s built-in calling tools, power dialer, and unified inbox make it a strong pick for inside sales teams focused on high-volume outbound calls.
But for most small businesses that need more than just a dialer — and want sales and marketing automation, landing pages, and payments under one roof — Keap is the better fit.
More of Keap Compared
Here’s how Keap stacks up against other CRM and automation platforms:
Keap wins on: Simpler interface for non-agency users, dedicated customer success manager included, cleaner e-commerce checkout flow
GoHighLevel wins on: White-label options for agencies, broader marketing funnel features, more competitive pricing for multi-client management
Keap wins on: Built-in invoicing and payment processing, all-in-one pricing without a free tier locked behind paywalls, simpler automation setup for small teams
HubSpot wins on: Free CRM tier for getting started, a much broader suite of marketing and service tools, stronger SEO and content marketing features
Keap wins on: Combined CRM and e-commerce in one dashboard, dedicated business phone line through the Keap app, built-in landing page and web form builder
ActiveCampaign wins on: More flexible email marketing plan options at lower price points, broader list of pre-built automation recipes, stronger reputation for email deliverability management
Keap wins on: Native email marketing campaigns and automation builder, built-in payment collection and invoicing, AI-powered automation suggestions from plain-language prompts
Pipedrive wins on: Lower starting price per seat, cleaner pipeline-focused interface for pure sales teams, more customizable deal stage tracking
More of Close CRM Compared
Here’s how Close CRM compares to other sales and CRM platforms:
Close CRM wins on: Native calling and power dialer without add-ons, faster sales team onboarding, activity timelines that log all outreach automatically
HubSpot wins on: Free tier for small teams, much broader integration library, combined marketing and service hub alongside CRM
Close CRM vs Salesforce
Close CRM wins on: Much simpler setup and interface for small sales teams, built-in dialer without extra licensing costs, faster time-to-value for lean teams focused on outbound
Salesforce wins on: Deep customization with custom objects and advanced reporting, enterprise-grade compliance and security controls, far broader library of third-party apps
Close CRM wins on: Cleaner, sales-rep-first interface with less configuration needed, superior built-in calling and dialer experience, faster setup for non-technical sales teams
GoHighLevel wins on: White-label platform for agencies, broader marketing automation features, built-in landing page and funnel builder that Close lacks
Close CRM wins on: Native power dialer and predictive dialer built in, unified inbox combining calls, email, and SMS, automatic activity logging that eliminates manual data entry
Pipedrive wins on: Lower per-seat entry price, more flexible pipeline customization, stronger visual deal management for teams focused purely on pipeline stages
Perguntas frequentes
Para que serve o Keap CRM?
Keap is a CRM and sales and marketing automation platform designed for small businesses and solopreneurs. It handles contact management, email marketing campaigns, landing pages, invoicing, and payment processing in one place. Keap offers a 14-day free trial so you can explore all Keap features before committing to a paid plan.
O Keap é fácil de usar?
Keap is considered user friendly, with a drag-and-drop Campaign Builder and ready-made automation templates. New users can set up the system in as little as 20 minutes according to Keap’s documentation. A full Keap review from our team covers the setup experience and Keap features at fahimai.com/keap-crm.
What is Close CRM and how is it different from other CRMs?
Close CRM is a sales-focused platform that combines CRM with built-in calling, email, and SMS tools in a single inbox. It is designed to ensure full team engagement by automatically logging all sales activity — calls, emails, and texts — on every contact record without manual data entry. Most CRMs require a separate phone system, while Close includes a power dialer and predictive dialer natively.
How much does Close CRM cost per month?
Close CRM’s Essentials plan starts at $35/seat/month. The Growth plan costs $99/seat/month, and the Scale plan is $139/seat/month. Annual billing reduces these rates slightly. A 14-day free trial is available on all plans.
Qual é o melhor CRM for small businesses — Keap or Close CRM?
Keap is the better choice for small businesses that want to increase conversions through automation. Keap’s lead score system helps you prioritize hot prospects, and its built-in tools support upsells and cross sells after the initial sale. Close CRM is the stronger pick for teams whose primary sales process depends on outbound calling and fast lead follow-ups.
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