⚡ Краткий вывод:
- Цены: Keap is $299/month (annually billed). Close offers Essentials at $35/seat/month, Growth at $99, Scale at $139.
- Лучше всего подходит для: Keap suits малый бизнес that need marketing automation, landing pages and e commerce in one dashboard. Close suits sales teams that live on phone calls.
- Ключевое отличие: Keap combines customer relationship management with email marketing and invoicing. Close is a sales process tool built around built in calling.
- Наш выбор: Keap, rated 4.2 against 3.0, because it covers more of the customer journey for one monthly fee.
Keap and Close solve two different problems.
One automates your whole бизнес. The other helps you dial faster.
Кеап CRM bundles sales and marketing automation into one platform.
Close CRM strips the extras and focuses on информационно-просветительская работа, calls and deals.
Picking wrong costs you months of setup. Here is how they actually differ.
Обзор
This Keap vs Close CRM comparison covers pricing, key features and ease of use.
We reviewed documentation, pricing pages and user reviews for both crm platforms.
Наши авторы также провели некоторое время, непосредственно работая с каждым приложением.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
By the end you will know which tool fits your growth goals.
Что такое Keap CRM?
Keap is a customer relationship management platform for малый бизнес владельцы.
It was formerly known as Infusionsoft and rebranded around small business автоматизация.
The platform merges crm, marketing automation and e commerce into one dashboard.
You get a sales pipeline, email marketing, invoicing and payment processing together.
That cuts the number of tools you pay for each month.
Keap automates almost every stage of the sales journey. Solopreneurs and mid-sized companies use it to manage customer relationships and automate their sales processes.
🏆 Победитель: Киап
Keap offers a full sales and marketing automation stack in one place. Automation users report saving 10 hours per week. Start with the 14-day free trial.
Низкие цены
Here is what Keap costs in 2026.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Кеап | 299 долларов в месяц (при годовой оплате) | Small businesses running sales and marketing from one dashboard |
Pricing verified August 2026.
⚠️ Pricing conflict: Our research file lists older Keap plans at $79, $169 and $199 per month for 500 contacts, plus $30 per extra user. Our verified данные shows a single plan at $299/month (annually billed). Check the pricing page before you buy.
Бесплатная пробная версия: Yes. Keap provides a 14-day free trial with access to all features.
Гарантия возврата денег: Keap sells a one-time Expert Coaching package for $499 with personalized training. Refund terms sit in the billing agreement, so read it first.
📌 Примечание: Keap plans are priced around your contact list size. The monthly fee climbs once your contacts pass certain thresholds, so forecast growth before committing.
Основные преимущества Keap
Here is what makes Keap worth a look:
- Сэкономленное время: Keap customers who use automation save 10 hours per week on average. They also report a 38% increase in revenue.
- Конструктор кампаний: A visual flowchart tool for building campaigns with drag and drop tools. Templates cover common sales campaigns out of the box.
- Email deliverability: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
- Оценка потенциальных клиентов: The lead score rates each prospect by engagement level. That helps you score leads and chase the ones close to buying.
- Business line: A dedicated business line for calls and texts keeps personal and work numbers apart.
- Money tools: Built-in invoicing, checkout forms and many payment processing integrations suit e commerce businesses.
- Ввод в должность: Every plan includes a dedicated customer success manager, free migration, training webinars and on-demand product training.
The homepage below shows how Keap frames its automation подача to small businesses.
Что заметила наша команда
Наш писатель signed up for Keap and built a short campaign from scratch. Here is what stood out from that hands-on time:
Преимущества и недостатки Keap
✅ Плюсы
- Combines crm, marketing automation and e commerce features in one platform
- Automation users report saving 10 hours per week and 38% more revenue
- Integrates with more than 2,500 third party tools
- Landing page builder, web form and checkout forms are included
- Free migration and a dedicated customer success manager on every plan
❌ Минусы
- Pricing is high enough to deter brand new small businesses
- Costs rise as your contact list grows past each threshold
- The user community is helpful but not very active
- Expert Coaching costs an extra $499 one time
Что такое Close CRM?
Close CRM is a sales platform for small to medium-sized sales teams.
It helps startups create pipeline and close more deals faster.
Email, calling and SMS all land in a single входящие.
Sales reps can talk to prospects from the browser without a phone system.
That design cuts manual data entry and keeps the sales process moving.
Close is often compared to sales engagement tools rather than traditional crm options.
Runner Up: Close CRM
Close offers built in calling, texting and email in one inbox. A power dialer and predictive dialer help reps reach more leads daily.
Цены на CRM-систему Close
Close charges per seat, so pricing scales with team size.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Основные сведения | 35 долларов за место в месяц | Solo founders testing outreach and startup features |
| Рост | 99 долларов за место в месяц | Growing sales teams that need workflows and professional features |
| Шкала | 139 долларов за место в месяц | Larger teams needing call coaching and advanced features |
Pricing verified August 2026.
⚠️ Pricing conflict: Our research file lists a Startup plan at $59 monthly or $49 annually, Professional at $109 or $99, and Enterprise at $149 or $139. Our verified data shows Essentials, Growth and Scale at the rates above. Confirm the current plan names at checkout.
Бесплатная пробная версия: Yes. Close offers a 14-day free trial, and motivated teams often finish setup inside it.
Гарантия возврата денег: Close does not publish a blanket refund window. Support handles cancellations case by case, so ask before your renewal date.
📌 Примечание: The dialer and call coaching sit in higher tiers. A three-person team on Growth pays about $297 monthly, close to what Keap charges for the whole business.
Основные преимущества Close CRM
Here is where Close earns its keep:
- Встроенная функция вызова: Reps dial straight from the browser or a mobile device. Reviewers call the phone calls feature best-in-class.
- Dialers: A power dialer and predictive dialer let reps dial multiple numbers automatically instead of clicking one at a time.
- Интеллектуальные представления: Saved filters sort your contact list by criteria so reps work the hottest prospects first.
- Live coaching: Managers can listen in and guide reps mid-call, which shortens ramp time for a new sales team.
- Быстрая настройка: A CSV import tool plus free one-click migration from other crms gets your data across quickly.
- Support depth: A help center, developer API documentation and product updates back the platform. Безопасность is handled carefully.
The Close homepage puts calling and pipeline speed front and centre.
Что заметила наша команда
Our writer imported a test list into Close and ran a week of outreach. Here is what stood out:
Преимущества и недостатки Close CRM
✅ Плюсы
- Best-in-class calling with dialing straight from the browser
- Simple enough to win full team engagement during onboarding
- Free one-click migration and proactive onboarding help
- Rated 4.7 out of 5 on G2 by users
❌ Минусы
- Отчетность is weak, which makes performance analysis harder
- Less customisable than rival crm platforms
- Integrates with 80+ tools but misses some common ones
- Per-seat pricing adds up fast for bigger sales teams
Сравнение характеристик
Both tools manage contacts and deals. They part ways on everything after that. Here are ten areas that decide the winner.
| Особенность | Кеап | Закрыть CRM |
|---|---|---|
| Начальная цена | 299 долларов в месяц (в год) | 35 долларов за место в месяц |
| Бесплатная пробная версия | ✅ 14 дней | ✅ 14 дней |
| Автоматизация маркетинга | ✅ | ❌ |
| Конструктор целевых страниц | ✅ | ❌ |
| Выставление счетов и обработка платежей | ✅ | ❌ |
| Built In Calling and Dialers | ❌ | ✅ |
| Call Coaching | ❌ | ✅ |
| Пользовательские поля | ✅ | ✅ |
| Интеграции | 2,500+ | 80+ |
| Лучше всего подходит для | Автоматизация малого бизнеса | Команды исходящих продаж |
1. Contact Records and Custom Fields
Кеап: Every contact record holds notes, tags, purchases, invoices and email history in one view. Custom fields let you track whatever your business strategy needs. Keeping customer data in one system is the main reason owners move off spreadsheets.
Закрыть CRM: Close captures all sales activity on profile timelines, so reps see calls, emails and tasks together. Custom objects and custom fields exist, though Close is not as flexible as other crms when you need deep structural changes.
2. Управление воронкой продаж
Кеап: The sales pipeline gives a visual view of deals and lead management in one place. You drag cards between stages and trigger automated actions when a deal moves. Sales pipelines stay tidy without manual updates.
Закрыть CRM: The visual pipeline is built to expose bottlenecks fast. Multiple pipelines let one team run outbound and inbound side by side. Smart Views filter leads by criteria so reps always know who to work next.
3. Lead Capture and Lead Scoring
Кеап: Lead capture runs through a web form, checkout forms or landing pages. Lead scoring rates each prospect by engagement, so you can score leads and prioritise effort. Every new lead lands in the right sequence automatically.
Закрыть CRM: Close has no native lead score. It ranks prospects through Smart View filters instead, which works for outbound lists but not for tracking a slow customer journey. An ROI calculator estimates what better follow ups are worth.
4. Автоматизация и рабочие процессы
Кеап: The Campaign Builder is a visual flowchart for building campaigns using drag and drop. Advanced automations run on when-then logic across the whole sales journey. Automated tasks handle follow-up, notifications and analytics without anyone touching them.
Закрыть CRM: Workflows fire automated follow-up reminders and sequence steps to lift reply rates. The scope is sales automation rather than sales and marketing automation, so it stops where the deal stops.
💡 Полезный совет: If your marketing automations need to run after the sale, Keap wins here. Close stops at the handoff and has no post-purchase campaigns.
5. Email-маркетинг и последовательности рассылок
Кеап: Email marketing campaigns segment by tags, so messages match what someone actually did. Keap reports a 99.5% deliverability rate. Broadcasts, nurture email campaigns and cross sells all run from the same editor.
Закрыть CRM: Email sequences and email templates support one-to-one outreach at volume. Bulk email exists, but it is built for prospecting rather than newsletters. Conversations, calls and texts share one inbox.
6. Calling, Texting and Meetings
Кеап: A dedicated business line handles calls and texts from the Keap app, and the mobile apps mirror your desktop pipeline. It keeps work separate from personal contacts. There is no dialer, so heavy call days still mean manual dialling.
Закрыть CRM: This is where Close pulls ahead. Built in calling, SMS and Zoom meetings sit in one inbox on desktop and mobile. Call coaching lets a manager join live, and reps can work multiple numbers without a separate phone system.
7. Landing Pages and Integrations
Кеап: The landing page builder ships with templates and drag and drop editing. You can publish one landing page or connect multiple landing pages to different sales campaigns, then split-test them to increase conversions. Keap integrates with more than 2,500 platforms and tools.
Закрыть CRM: There is no landing page tool at all. Close connects to over 80 third party integrations covering the usual sales stack, though a few common apps are missing. Running multiple landing pages means paying for another service.
⚠️ Предупреждение: Check your must-have third party tools before you commit. The gap between 2,500 and 80 integrations decides this for many buyers.
8. Функции ИИ
Кеап: Keap AI drafts email copy from plain language prompts. It also suggests automations you have not built yet, which shortens the blank-page problem for owners who are new to building campaigns.
Закрыть CRM: Sales AI summarises calls and suggests next steps for each lead. It is aimed at reps clearing a queue rather than at marketers writing content.
9. Отчетность и аналитика
Кеап: Pipeline reporting shows deal value by stage alongside campaign performance and conversion rates. Because e commerce data sits in the same system, you can trace revenue from a web form to repeat business.
Закрыть CRM: Quick KPI reports cover activity and call volume well. Users say the reporting is the weakest part of the product, and custom graphs are limited compared with bigger crm platforms.
10. Ценообразование и стоимость
Here is the side-by-side view.
| Уровень | Кеап | Закрыть CRM |
|---|---|---|
| Вход | 299 долларов в месяц (в год) | Основные расходы: 35 долларов за место в месяц. |
| Середина | Single plan | Рост: 99 долларов США/место/месяц |
| Вершина | Single plan | Стоимость: 139 долларов США/место/месяц |
| Billing basis | Контакты | Per seat |
| Бесплатная пробная версия | 14 дней | 14 дней |
Кеап: One monthly fee covers the whole team, so adding people does not change the bill. The cost is priced on contacts instead. That is expensive for a brand new small business and reasonable for an established one.
Закрыть CRM: Essentials at $35 per seat is the cheapest way in. Costs climb fast with headcount, and the features most teams want sit in higher tiers. Nine seats on Scale passes $1,200 a month.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Самая низкая стоимость входа | Закрыть CRM | $35 per seat to start |
| Marketing plus crm | Кеап | Both in one dashboard |
| High call volume | Закрыть CRM | В комплект входит устройство автоматического дозвона. |
| Invoicing and checkout | Кеап | Встроенные платежи |
| Подробный репортаж | Кеап | Close reporting is thin |
| Fast team rollout | Закрыть CRM | Setup inside the free trial |
💰 Ваш бюджет
A solo owner pays far less on Close Essentials than on Keap. Once you count a separate email tool and page builder, that gap narrows quickly.
🔌 Ваш технологический стек
Keap plugs into 2,500+ apps, so it usually fits whatever you already run. Close covers 80+ other tools and expects you to bring your own marketing layer.
📞 Ваш процесс продаж
If reps spend the day on the phone, Close was built for exactly that. If most deals close through forms and email, Keap fits better.
🎓 Ваш уровень опыта
Keap is user friendly and can be live in about 20 minutes, with a success manager if you need assistance. Close wins on simplicity and full team engagement from day one.
🆓 Бесплатные пробные версии и демо-версии
Both give you 14 days at no cost. Import a real contact list and run one live campaign rather than clicking around an empty account.
🛟 Варианты поддержки
Keap gives 24/7 chat, email and weekday phone support for U.S. customers, plus training webinars. Close leans on its help center, API docs and proactive onboarding.
Руководство по переключению
Already on one of them? Here is what changes.
🔄 Переходите с Keap на Close CRM?
✅ Что вы получите:
- Built in calling with a power dialer and predictive dialer
- Call coaching for managers training new sales reps
- A cheaper starting seat for very small teams
❌ Что вы потеряете:
- Marketing automation and post-sale campaigns
- The landing page builder and checkout forms
- Invoicing, payments and lead scoring
📋 Как переключиться:
- Export contacts, tags and deals from Keap as CSV
- Start a Close free trial and use the one-click migration
- Rebuild your email sequences and connect your billing tool
🔄 Переходите с Close CRM на Keap?
✅ Что вы получите:
- Sales and marketing in one system instead of two subscriptions
- E commerce tools, invoicing and automated cross sells
- Flat pricing that does not grow with headcount
❌ Что вы потеряете:
- The dialer and the ability to dial multiple numbers hands-free
- Live call coaching and shared call recordings
- The single inbox that merges calls, texts and email
📋 Как переключиться:
- Export leads, custom fields and activity from Close
- Open a Keap trial and request the free migration service
- Rebuild your pipeline stages, then switch on automation
Что не было рассмотрено в нашем обзоре
We looked at solo owners and small teams. We did not test large migrations, custom API work by a developer, or how either platform handles tens of thousands of contacts. Enterprise contracts and custom pricing were out of scope. If you manage a 50-seat floor, your priorities will differ from ours.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Стоимость участия | Закрыть CRM |
| 🚀 Автоматизация | Кеап |
| 📞 Calling and Outreach | Закрыть CRM |
| 📊 Составление отчетов | Кеап |
| 🔌 Интеграции | Кеап |
| 🛒 E Commerce and Payments | Кеап |
| 👶 Простота использования | Галстук |
| 🏆 Общий победитель | Кеап |
🏆 ПОБЕДИТЕЛЬ: KEAP
Keap wins 4 of 7 categories and carries the higher editor’s rating at 4.2.
Лучше всего подходит для: small business automation, e commerce businesses, owners who want one system instead of four
These are not really the same category of product. Keap is a customer relationship management platform with marketing bolted into its core. Close is a sales engagement tool that happens to store contacts.
Choose Close if your team lives on the phone and needs to reach more leads per hour. Nothing in Keap matches its dialer.
There is no single лучший CRM here, only a better fit. But if you want automation, invoicing, landing pages and reporting under one login, we recommend Keap CRM for most small businesses. Our full Keap review breaks down the Keap features tier by tier.
Больше информации о Keap по сравнению с другими компаниями.
Here is how Keap holds up against other crm options:
Кип побеждает по следующим пунктам: flat pricing that ignores seat count, built-in invoicing, simpler setup for owners without a marketing team
HubSpot побеждает по следующим показателям: a usable free tier, deeper custom reporting, a far larger partner and template library
Киап против GoHighLevel
Кип побеждает по следующим пунктам: a calmer interface, a dedicated success manager, better email deliverability claims
GoHighLevel побеждает в следующих матчах: agency white-labelling, unlimited sub-accounts for clients, cheaper cost per client managed
Кип побеждает по следующим пунктам: native checkout and payments, phone support, an all-in-one sales pipeline rather than an email-first design
ActiveCampaign побеждает по следующим показателям: cheaper entry pricing, finer email segmentation, more testing options inside campaigns
Больше информации о Close CRM по сравнению с другими сервисами.
And how Close stacks up against rival companies:
Закрыть CRM против Пайпдрайв
Победы с минимальным преимуществом: calling and texting without add-ons, faster rep onboarding, stronger outbound sequences
Pipedrive побеждает в следующих условиях: lower per-seat cost, a bigger marketplace, more flexible pipeline customisation
Победы с минимальным преимуществом: setup measured in days not months, no admin required, a much shorter learning curve
Salesforce побеждает по: reporting depth, custom objects at scale, governance for regulated companies
Close CRM против Freshsales CRM
Победы с минимальным преимуществом: a better dialer, cleaner activity timelines, quicker search across contacts and deals
Freshsales побеждает по следующим показателям: a free starting tier, built-in chat, tighter links to the wider Freshworks suite
Часто задаваемые вопросы
Для чего используется Keap?
It is used to organise contacts, automate follow-up and run email campaigns from one place. Owners also use it to send invoices and take payments.
Легко ли пользоваться Keap?
Yes. Basic setup takes around 20 minutes, and every plan includes a success manager. Building advanced workflows takes longer and usually needs the onboarding checklists.
Чем Close отличается от других CRM-систем?
Most systems store data and leave outreach to other apps. Close puts calling, texting and email inside the record itself, so reps never leave the tool.
Сколько составляет стоимость закрытия счета в месяц?
Plans run $35, $99 and $139 per seat each month. A three-person team on the middle tier pays roughly $297 monthly before any add-ons.
Что лучше, чем Keap?
Nothing beats it outright. Close is better for call-heavy teams, HubSpot for reporting, GoHighLevel for agencies. For all-in-one small business automation, Keap still leads.
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