⚡ Veredito rápido:
- Preços: HubSpot paid plans start at $15/seat/month. Capsule CRM starts at $18/user/month.
- Plano gratuito: HubSpot’s free CRM allows unlimited users and one million contacts. Capsule’s free version caps at 250 contacts and 2 users.
- Ideal para: HubSpot suits sales and marketing teams that want inbound marketing, email marketing, and CRM tools together. Capsule suits small businesses wanting simple contact management.
- Principal diferença: HubSpot bundles Marketing Hub, Sales Hub, and Service Hub. Capsule stays focused on the sales pipeline and project boards.
- Nossa escolha: HubSpot, because the free plan gives you more room to grow before you pay.
Pequena empresa owners compare HubSpot and Capsule CRM for one reason.
They want a CRM platform that tracks deals without slowing the sales team down.
HubSpot puts marketing tools, sales tools, and support tools in one dashboard.
Capsule CRM keeps the software small and focused on customer relationships.
That single difference decides almost everything else about the two crm providers.
Visão geral
This HubSpot vs Capsule CRM comparison covers pricing, key features, and daily use.
We also break down which crm system fits which sales process.
Nossas fontes incluem especificações publicadas, documentação do produto e avaliações do G2.
Nosso escritor also spent hands-on time inside HubSpot.
Those notes appear in the “What Our Team Noticed” section below.
O que é o HubSpot?
O HubSpot é uma plataforma de gestão de relacionamento com o cliente (CRM) para equipes de vendas e marketing.
The free CRM tracks contacts and deals in real time.
O CRM gratuito da HubSpot suporta até um milhão de contatos e usuários ilimitados.
Paid tiers stack Marketing Hub, Sales Hub, and Service Hub on top.
Over 750,000 customers use HubSpot weekly to run campaigns and communications.
🏆 Vencedor: HubSpot
Start free with unlimited users. Add marketing tools when your negócios cresce.
Preços do HubSpot
Here is what HubSpot costs in 2026. HubSpot offers free tools plus three paid tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Ferramentas gratuitas | $ 0/mês | Contact management and one deal pipeline |
| Centro de Marketing Inicial | US$ 15 por assento por mês | Email marketing and landing pages |
| Plataforma Inicial para Clientes | US$ 15 por assento por mês | Small teams that want every hub at a starter level |
| Profissional de Hub de Marketing | US$ 800 por assento por mês | Larger marketing teams running custom reports |
Preços verificados em julho de 2026.
Teste grátis: No trial needed for the free plan. It stays free with no credit card and no time limit.
Garantia de reembolso: HubSpot does not advertise a refund window. Paid subscriptions run on an annual commitment even when you pay monthly.
📌 Observação: Marketing contacts are billed separately from stored contacts. The Starter plan includes 1,000 marketing contacts, and each extra thousand adds about $50 per month.
⚠️ Pricing conflict: Our CSV lists Marketing Hub Professional at $800/seat/month. Other published sources list a Professional plan near $1,080/month and enterprise plans near $4,000/month. We use our verified figures above. Check the HubSpot pricing page before you buy.
Principais benefícios do HubSpot
Here is what makes HubSpot worth a look:
- A free plan you can actually run a company on: One million contacts, unlimited users, and one deal pipeline. Most crm software caps free users at two or three.
- 500+ business apps: HubSpot connects with Google Workspace, Microsoft 365, and Salesforce. Your customer data stays in sync across tools.
- Universal caixa de entrada: Email, live chat, and Facebook Messenger land in one shared queue. Your support team answers from a single screen.
- Inbound marketing built in: Landing pages, website pages, and lead nurturing sit beside the contact records. That helps marketing teams turn traffic into new customers.
- Breeze AI: HubSpot’s newer AI suite drafts emails and enriches contact records. It cuts the repetitive typing out of lead management.
- HubSpot Academy: Free courses cover the CRM, inbound marketing, and reportagem. It is the best training library any CRM vendor gives away.
O que nossa equipe observou
Our writer signed up for HubSpot’s free features and spent several days inside the CRM platform. Here is what stood out from that hands-on time:
The walkthrough below shows the same setup steps in action.
Vantagens e Desvantagens do HubSpot
✅ Prós
- Free plan covers one million contacts and unlimited users
- Connects with over 500 business apps, including Google Workspace and Microsoft 365
- Marketing Hub, Sales Hub, and Service Hub share one contact record
- HubSpot Academy training is free and easy to follow
❌ Contras
- Os planos pagos ficam caros rapidamente à medida que sua empresa cresce.
- Pricing gets complicated when you mix and match hubs
- The free version has no live customer support, only online resources
- Advanced features carry a steep learning curve
O que é o Capsule CRM?
O Capsule CRM é um CRM baseado na nuvem, desenvolvido para pequenas e médias empresas.
It centralises contact records, notes, and email in one place.
The company calls this approach “powerful simplicity” and the product matches it.
You get contact management, sales opportunities, tasks, and project boards.
You do not get inbound marketing, a help desk, or website pages.
🥈 Runner Up: Capsule CRM
A clean CRM for keeping track of deals. No bloat, no long onboarding.
Preços do Capsule CRM
Capsule charges per user per month. Here are the plans.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | 250 contacts and 2 users |
| Iniciante | US$ 18 por usuário por mês | Small teams tracking one sales pipeline |
| Crescimento | US$ 36 por usuário por mês | Teams that need multiple sales pipelines and workflow automations |
Preços verificados em julho de 2026.
Teste grátis: Capsule gives you a 14-day trial of the paid tiers. No credit card is required to open a Capsule account.
Garantia de reembolso: No refund window is advertised. You can downgrade to the free plan at any time.
📌 Observação: Capsule discounts up to 15% if you pay annually. There are very few paid add ons, so the number you see is close to the number you pay. Capsule also lists a discount for non profits.
⚠️ Pricing conflict: Our CSV lists three plans: Free, Starter at $18, and Growth at $36. Other published sources describe five tiers with Starter at $21, Growth at $38, Advanced at $60, and Ultimate at $75 per user per month. We use our verified figures above. Confirm on the Capsule pricing page.
Principais benefícios do Capsule CRM
Here is where Capsule earns its place:
- A 360-degree contact view: Every call, email, note, and file sits on the contact record. No data silos between other team members.
- Project boards after the sale: Won deals roll straight into delivery work. Few CRM providers at this price include project management.
- Tracks: Templated task lists for repeatable business processes like onboarding. Build once, reuse for every new client.
- 60+ native integrations: Xero, QuickBooks, Mailchimp, and Google Workspace, formerly G Suite. Zapier adds over 1,000 more.
- Fast to learn: The minimalist interface needs no dedicated administrator. Small businesses get running the same day.
- Honest per-user pricing: One price per user per month covers the core features. Nothing important hides behind a sales call.
O que nossa equipe observou
Note: we have not had extended hands-on time with Capsule CRM yet. Everything above and below comes from Capsule’s documentation, its pricing page, and G2 reviews. G2 reviews highlight the clean layout and the sales pipeline view most often. The same reviews flag thin reporting features on the free version and email tracking that relies on BCC.
Prós e contras do Capsule CRM
✅ Prós
- Clean interface that new users learn in an afternoon
- Project boards link post-sale delivery work to won deals
- Budget-friendly pricing with up to 15% off when billed annually
- Works with Xero, QuickBooks, Mailchimp, and over 1,000 Zapier apps
❌ Contras
- Free version caps at 250 contacts, 2 users, and 50MB storage
- Email tracking needs you to BCC an address by hand
- Google Workspace and Microsoft 365 sync runs one way only
- Email support only, with no live chat and no reporting on the free plan
Comparação de recursos
Here is where the two CRM tools split apart. Eleven key features, then the pricing.
| Recurso | HubSpot | CRM Cápsula |
|---|---|---|
| Starting paid price | US$ 15 por assento por mês | US$ 18 por usuário por mês |
| Plano gratuito | ✅ 1M contacts, unlimited users | ✅ 250 contacts, 2 users |
| Gestão de contatos | ✅ | ✅ |
| Múltiplos canais de vendas | ✅ Paid plans | ✅ Plano de crescimento |
| Marketing por e-mail | ✅ Central de Marketing | ✅ Transponder integração |
| Landing pages and website pages | ✅ | ❌ |
| Project boards | ❌ | ✅ |
| Integrações nativas | ✅ Mais de 500 | ✅ Mais de 60 anos |
| Live chat and help desk | ✅ Service Hub | ❌ |
| Ideal para | Sales and marketing teams under one roof | Small businesses that want a simple sales pipeline |
1. Gestão de Contatos
HubSpot: The free CRM holds one million contacts and every email, call, and page view attached to them. Custom properties let you tag contacts by lifecycle stage, and paid plans add custom objects for anything the standard fields miss.
CRM Cápsula: Capsule builds a 360-degree view of people and organisations with communication history, notes, and social profiles on one screen. It is a great tool for keeping track of customer interactions, though the free version stops at 250 contact records.
2. Gestão do Pipeline de Vendas
HubSpot: The free plan gives you one deal pipeline and one team. Paid plans unlock several pipelines, deal stages you define, and forecasting that sales leaders can act on.
CRM Cápsula: Sales opportunities move across a clear board that shows the whole sales cycle at a glance. The Growth plan adds multiple sales pipelines, so a services arm and a product arm can run side by side.
3. Email Marketing and Campaigns
HubSpot: HubSpot Marketing Hub runs marketing campaigns, email tracking, and lead nurturing from the same contact database. That is the heart of HubSpot’s marketing tom, and it is why marketing teams pick this CRM platform over lighter rivals.
CRM Cápsula: Capsule handles email marketing through Mailchimp or its own Transpond integration rather than a built-in marketing engine. It covers newsletters and simple lead generation well, but it will not replace a full marketing automação stack.
⚠️ Aviso: HubSpot bills marketing contacts separately from stored contacts. Sending to 5,000 people costs more than storing 5,000 people.
4. Website Pages and Landing Pages
HubSpot: You can build landing pages, forms, and full website pages inside the same account that stores your contacts. Every form fill writes straight to the CRM, which is what inbound marketing needs to work.
CRM Cápsula: Capsule has no page construtor at all. You keep your existing website and push form submissions in through Zapier or a native connector.
5. E-Commerce Management
HubSpot: Quotes, payment links, and product catalogues live inside the customer platform. Shop owners can tie an order back to the campaign that produced it.
CRM Cápsula: There is no e-commerce layer here. Capsule leans on Xero and QuickBooks for invoicing, which suits service businesses more than online shops.
6. Automação e IA
HubSpot: The Breeze AI suite drafts emails and enriches records so your team stops retyping the same data. Workflow automation covers lead rotation, task creation, and internal alerts across every hub.
CRM Cápsula: Workflow automations arrive on the Growth plan and handle multi-step task chains rather than marketing sequences. It is less automation than HubSpot offers, but it is also far easier to set up.
7. Task Tracking and Project Management
HubSpot: Tasks, queues, and reunião links cover the sales side well. Delivery work after the deal closes needs a separate project tool.
CRM Cápsula: Project boards handle post-sale delivery and link straight back to the won deal. Tracks turn onboarding into a repeatable checklist that an account manager can hand to anyone.
8. Relatórios e Análises
HubSpot: Dashboards show the whole funnel in real time, and paid plans let you generate reports on any object you track. Custom reports on the Professional plan reach into attribution and revenue by channel.
CRM Cápsula: The sales dashboard covers conversion rates, pipeline health, and revenue forecasting. Reporting tools are solid on paid tiers, but the free version has no reporting at all.
9. Integrations and Business Apps
HubSpot: Over 500 business apps connect natively, including Google Workspace, Microsoft 365, and Salesforce. Two-way sync keeps customer data matched across the market tools you already pay for.
CRM Cápsula: Capsule ships over 60 native integrations plus Zapier for the rest, and higher tiers add premium integrations like Xero and QuickBooks. The catch is that Google Workspace and Microsoft 365 sync one way, so a full integration still needs care.
💡 Dica profissional: List your must-have other integrations before you sign up. Both tools cover the common ones, but only one of them syncs both directions.
10. Facilidade de uso
HubSpot: The guided setup and clean dashboard make day one easy, and G2 reviews rate the interface as friendlier than traditional CRM software. The learning curve shows up later, once you start mixing hubs and advanced features.
CRM Cápsula: Capsule’s minimalist screen is user friendly from the first login and needs no dedicated administrator. G2 reviews describe it as simple enough to use capsule features without training.
11. Mobile Apps and Custom Fields
HubSpot: The mobile app covers contacts, deals, and the shared inbox on iOS and Android. Custom properties and custom objects give you room to model an unusual sales process.
CRM Cápsula: Capsule’s iOS and Android apps handle tasks and contacts on the move, and G2 reviews call the app useful with room to improve. Custom fields let you record the details your business needs without a developer.
Custom fields sit on contacts, organisations, and opportunities alike.
12. Preços e Custos
Vamos comparar os planos pagos lado a lado.
| Nível do Plano | HubSpot | CRM Cápsula |
|---|---|---|
| Livre | $0/month, unlimited users | $0, 2 users |
| Entrada paga | Marketing Hub Starter: $15/seat/month | Starter: $18/user/month |
| Salário médio | Starter Customer Platform: $15/seat/month | Growth: $36/user/month |
| Mais bem pagos | Marketing Hub Professional: $800/seat/month | ❌ None listed |
HubSpot: The entry price undercuts Capsule, and the free plan is far more generous. The jump from the starter plan to the professional plan is the part that stings, and enterprise plans push the cost higher again.
CRM Cápsula: Capsule costs $3 more per user at entry, but the ceiling is low and predictable. A five-person team on Growth pays $180 a month with no surprise tier above it.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| A free plan for a whole team | HubSpot | Unlimited users, one million contacts |
| Gestão de contatos simplificada | CRM Cápsula | Nothing to configure |
| Inbound marketing and landing pages | HubSpot | Marketing Hub is built in |
| Delivery work after the sale | CRM Cápsula | Project boards link to won deals |
| Predictable cost as you scale | CRM Cápsula | Low, flat per-user ceiling |
| One platform for sales, service, and marketing | HubSpot | Hubs share one contact record |
💰 Seu orçamento
HubSpot is cheaper to start and free forever if you stay on the basic tools. Capsule costs more per seat but never jumps to a four-figure tier.
🔌 Seu conjunto de tecnologias
Run Xero or QuickBooks and Capsule slots in quickly. Run a marketing stack you want to retire, and HubSpot’s CRM replaces several tools at once.
📈 Your Growth Plan
Steady business growth with the same handful of staff favours Capsule. Fast hiring and rising campaign volume favour HubSpot, since sales teams and marketers share one record.
🎓 Seu nível de experiência
First CRM ever? Capsule asks less of you on day one. If you want depth later, HubSpot Academy shortens the climb.
🆓 Testes e demonstrações grátis
Load 50 real contacts into both before you commit. Two afternoons tell you more about the customer experience than any table.
🛟 Opções de suporte
Capsule offers email support with no live chat. HubSpot keeps live help for paid customers, so free users lean on the knowledge base and customer success articles.
Guia de Troca
Already on one of them? Here is what changes.
🔄 Switching from HubSpot to Capsule CRM?
✅ O que você vai ganhar:
- Project boards for account management after the deal closes
- A price you can predict twelve months out
- A screen your team learns without training
❌ O que você perderá:
- Landing pages, forms, and inbound campaign tools
- The universal inbox and live chat
- Unlimited free users and one million contacts
📋 Como mudar:
- Export contacts, companies, and deals from HubSpot as CSV files
- Open a Capsule account and map your custom fields first
- Import contacts, then opportunities, then reconnect Mailchimp
🔄 Switching from Capsule CRM to HubSpot?
✅ O que você vai ganhar:
- Marketing Hub, Sales Hub, and Service Hub on one record
- Room to nurture relationships with automated email sequences
- 500+ business apps and two-way sync
❌ O que você perderá:
- Project boards and Tracks for delivery work
- A flat, easy-to-forecast bill
- The stripped-back screen your team already knows
📋 Como mudar:
- Export contacts, organisations, and opportunities from Capsule
- Create a free HubSpot account and set up custom properties
- Import your files, then rebuild your pipeline stages to match
O que nossa avaliação não abordou
This comparison focused on small businesses and mid-sized teams. We did not test enterprise rollouts, custom API work, or migration for a database of 100,000 contact records. Our figures reflect the July 2026 versions. Large sales organisations with a dedicated admin will land elsewhere.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Free plan | HubSpot |
| 💵 Predictable paid pricing | CRM Cápsula |
| 🚀 Core CRM features | Gravata |
| 📣 Marketing and email | HubSpot |
| 📋 Project management | CRM Cápsula |
| 👶 Ease of use | CRM Cápsula |
| 🔌 Integrações | HubSpot |
| 📊 Reporting and analytics | HubSpot |
| 🏆 Vencedor Geral | HubSpot |
🏆 VENCEDOR: HUBSPOT
HubSpot wins 4 of 8 categories, with one tie.
Ideal para: teams that want free CRM seats, inbound marketing, and one platform for sales, marketing, and support.
These are two different products aimed at two different buyers. HubSpot is a growth engine that happens to include a CRM. Capsule CRM is a contact database that happens to include light automation.
Capsule is the better pick for smaller businesses that want one job done cleanly and a bill that never surprises them. If simplicity is the goal, it is close to the perfect CRM for a five-person shop.
For most readers, though, HubSpot is the safer bet. The free plan carries you further than any rival, and the paid path is there when you need it. That is why it takes our top spot among the melhor CRM picks for growing companies.
Mais comparações do HubSpot
If you are still weighing HubSpot alternatives, here is how it lands against three rivals.
A HubSpot vence em: faster onboarding, a free tier that real teams can use, and marketing tools included rather than bolted on.
A Salesforce se destaca em: deeper customisation for developers, stronger fit for very large sales organisations, and a wider partner network for custom builds.
HubSpot vs Pipedrive
A HubSpot vence em: the free plan, campaign tools, and a service side that Pipedrive does not match.
Pipedrive vence em: a tighter deal-first layout, lower cost at mid tiers, and less setup before a rep can sell.
HubSpot vs ActiveCampaign
A HubSpot vence em: a proper CRM under the campaigns, reporting depth, and free training that shortens onboarding.
ActiveCampaign vence em: cheaper email sending at volume, finer automation branching, and a lower price for teams that only send email.
Mais comparações do Capsule CRM
Capsule sits in a crowded field. Here is how it holds up against other CRMs.
Capsule vence em: a far shorter setup, project boards for delivery work, and a screen that does not overwhelm new staff.
O Zoho CRM se destaca em: a cheaper entry tier, all the features of a wider office suite, and heavier customisation for odd workflows.
Capsule vence em: post-sale project boards, a genuine free tier, and simpler task templates for onboarding.
Pipedrive vence em: richer sales forecasting, a bigger app marketplace, and stronger activity reporting for managers.
Capsule CRM vs Freshsales
Capsule vence em: clearer pricing, lighter day-to-day use, and delivery boards tied to won deals.
Freshsales vence em: built-in phone and chat, AI lead scoring, and a free tier with more seats.
Perguntas frequentes
Para que o HubSpot CRM é mais indicado?
It suits growing companies that want contact management, email, and campaigns in one place. The free tier fits startups. Paid hubs fit teams running inbound work at scale.
O HubSpot CRM é realmente gratuito?
Yes. The free tools carry unlimited users and up to one million contacts with no time limit. Live support, extra pipelines, and campaign features need a paid upgrade.
Qual o preço do Capsule CRM?
The free tier covers 250 contacts and two users. Starter runs $18 per user monthly and Growth runs $36. Annual billing cuts up to 15% off.
Para que serve o Capsule CRM?
Small teams that need a tidy sales pipeline without heavy setup. Its project boards suit agencies and consultancies that deliver work after each deal closes.
Existe algum CRM melhor que o HubSpot?
For simplicity and flat pricing, Capsule beats it. For deep customisation, Salesforce does. For an all-in-one platform on a startup budget, few rivals come close.
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