How to Use Wix Step by Step — 2026 Tutorial

Início rápido

This guide covers how to use Wix, feature by feature:

• Começando — Create your Wix account and basic setup
• Como usar o construtor de sites com IA — Describe your business and get a full site in minutes
• Como usar o design sem código — Drag, drop, and style every element without code
• How to Use Logo Maker — Create a brand logo in a few clicks
• How to Use Online Scheduler — Take bookings and payments around the clock
• How to Use Template Maker — Pick from 900+ templates and make them yours
• Como usar hospedagem na web — Free hosting plus your own custom domain
• Como usar a análise de sites — Track traffic, sales, and visitor behavior
• How to Use CRM System — Keep every contact and conversation organized
• How to Use AI Generation — Write copy and make images with AI

Tempo necessário: 5 minutos por filme

Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas

Por que confiar neste guia?

Every step follows the current Wix dashboard and editor.

Pricing comes straight from our software database, not from guesses.

Wix is one of the most popular website construtor ferramentas disponíveis hoje.

Wix allows users to create websites without knowing how to code.

Mas a maioria dos usuários apenas arranha a superfície do que essa plataforma pode fazer.

This guide works like a full course on every major feature.

Passo a passo, com capturas de tela e dicas profissionais.

Wix Tutorial

This how to use Wix tutorial takes you from your first website to advanced features.

Getting Started with Wix

Antes de usar qualquer recurso, conclua esta configuração única.

Leva cerca de 3 minutos.

Wix recommends defining your site’s purpose before you build anything.

Watch this walkthrough first:

Agora vamos analisar cada etapa.

Passo 1: Crie sua conta

Go to the Wix website and click “Get Started.”

Sign up with your email, Google, or Facebook.

✓ Ponto de verificação: Verifique o seu caixa de entrada para um e-mail de confirmação.

Etapa 2: Acesse o Painel de Controle

Wix runs in your browser, so there’s nothing to download.

The free Wix app lets you manage your site from your phone too.

Here’s a look at what Wix gives you:

✓ Ponto de verificação: You should see the main Wix dashboard.

Etapa 3: Conclua a configuração inicial

Answer the short questions about what kind of negócios website you need.

Then choose to build with AI or start from a template.

How to Use Wix AI Website Builder

Construtor de Sites com IA lets you get a ready-to-edit site from a few answers.

It’s the fastest way to create a website if you’ve never built one.

Veja como usá-lo passo a passo.

Passo 1: Abra o Construtor de IA

From your Wix dashboard, click “Create New Site.”

Choose the option to build with AI instead of picking a template.

Etapa 2: Descreva seu negócio

Type what your site is for, like a bakery or a portfolio.

Adicione o seu negócios name and the main goals for your site.

Eis como isso se parece:

✓ Ponto de verificação: You should see a full draft site with a homepage and menu.

Etapa 3: Revisar e editar

Wix generates a draft with 2 to 5 pages, textoe imagens.

Swap any section you don’t like before you publish.

How to Use Wix No-Code Designer

Design sem código lets you edit your site with a drag and drop editor.

You don’t need any coding experience to change the layout.

Veja como usá-lo passo a passo.

Step 1: Open the Wix Editor

Click “Edit Site” from the dashboard to open the Wix editor.

Your page loads as a live canvas you can click on.

Etapa 2: Adicionar e mover elementos

Click the “+” Add panel and drag in text, images, or buttons.

Drop each element where you want it on the page.

Eis como isso se parece:

✓ Ponto de verificação: Your new elements should sit exactly where you dropped them.

Step 3: Fix the Mobile View

Switch to the mobile editor using the phone icon at the top.

Hide unneeded sections and enlarge buttons for easy tapping.

You can also adjust spacing and fonts for small screens.

How to Use Wix Logo Maker

Logo Maker lets you design a brand logo without hiring a designer.

A clean logo makes even a new site feel like a professional website.

Veja como usá-lo passo a passo.

Step 1: Start the Logo Maker

Open Wix Logo Maker from the Wix website or your dashboard.

Enter your business name and an optional tagline.

Step 2: Answer Style Questions

Pick your industry and the look you want, like modern or playful.

Wix shows you a set of logo ideas to choose from.

Eis como isso se parece:

✓ Ponto de verificação: You should see several logo options based on your answers.

Step 3: Fine Tune and Download

Fine tune colors, fonts, and icons in the logo editor.

Download your files and add the logo to your site header.

How to Use Wix Online Scheduler

Online Scheduler lets you let clients book appointments and classes from your site.

It’s perfect for coaches, salons, and any service business website.

Veja como usá-lo passo a passo.

Step 1: Add Wix Bookings

Open the App Market and add the Wix Bookings app.

A new “Book Online” page is added to your site.

Step 2: Create a Service

Go to Booking Services in your dashboard and click “Add a New Service.”

Set the name, length, price, and where it happens.

Eis como isso se parece:

✓ Ponto de verificação: Your service should appear on the Book Online page with open time slots.

Step 3: Set Your Availability

Add your working hours and staff so open slots appear.

Connect a payment method so clients can pay when they book.

How to Use Wix Template Maker

Template Maker lets you start from a designer template instead of a blank canvas.

Wix offers over 900 website templates sorted by industry.

Veja como usá-lo passo a passo.

Passo 1: Navegue pelos modelos

Go to the templates page and pick a category like Business or Store.

Hover over any design and click “View” to preview it.

Step 2: Pick One and Start Customizing

Click “Edit” on the template you like to start customizing.

It opens in the editor with sample text and images.

Eis como isso se parece:

✓ Ponto de verificação: Your chosen template should open in the editor ready to change.

Step 3: Customize Templates to Your Brand

Open Site Design to set your colors and fonts once.

Replace every sample image and line of text with your own.

Consistent colors and fonts make the whole site feel professional.

How to Use Wix Web Hosting

Hospedagem de sites lets you host your site and connect a custom domain in one place.

Every Wix site includes hosting, so you never set up a server.

Veja como usá-lo passo a passo.

Step 1: Check Your Hosting

Your site is hosted the moment you publish it.

Free sites get 500MB storage and 1GB bandwidth.

Step 2: Connect a Custom Domain

Go to Settings, then Domains, and click “Connect a Domain.”

Buy a new domain name or connect one you already own.

A domain name is your website’s address on the internet.

Eis como isso se parece:

✓ Ponto de verificação: You should see your domain listed as connected in Domains.

Etapa 3: Publique seu site

Click “Publish” in the top right corner of the editor.

Your site goes live on your new web address.

How to Use Wix Website Analyzer

Análise do site lets you see how visitors interact with your site and fix weak pages.

Bom dados shows which pages work and which need help.

Veja como usá-lo passo a passo.

Etapa 1: Abra o Analytics

From the dashboard, click Analytics, then Traffic Overview.

You’ll see sessions, visitors, and top traffic sources.

Step 2: Connect Tracking Tools

Go to Marketing Integrations to connect Google Analytics.

Add your Facebook Pixel there too for ad tracking.

Eis como isso se parece:

✓ Ponto de verificação: Your Traffic Overview should show visitor numbers after a day or two.

Step 3: Run the SEO Checklist

Open Marketing & SEO and follow the SEO Setup Checklist.

It walks you through SEO settings, page titles, and meta descriptions.

Good SEO helps search engines understand what your site offers.

Wix also builds a sitemap so search engines can crawl your pages.

How to Use Wix CRM System

CRM Sistema lets you manage every lead, client, and message in one list.

It turns your contact page into a real lead system.

Veja como usá-lo passo a passo.

Step 1: Open Contacts

In your dashboard, go to Customers & Leads, then Contacts.

Anyone who fills a form or buys is added automatically.

Step 2: Organize With Labels

Select contacts and add labels like “Lead” or “VIP.”

Labels let you filter and message groups later.

Eis como isso se parece:

✓ Ponto de verificação: New form submissions should appear in your Contacts list.

Step 3: Reply From Inbox

Open Inbox to answer chat, form, and email messages.

Use Email Marketing to send campaigns to labeled groups.

How to Use Wix AI Generator

AI Generation lets you write text and create images inside the editor with AI.

These AI driven tools save hours on first drafts.

Veja como usá-lo passo a passo.

Step 1: Select a Text Box

Click any text element in the Wix editor.

Choose the AI text option from the toolbar.

Passo 2: Descreva o que você precisa

Tell the AI the topic, tone, and length you want.

It writes a draft you can accept, regenerate, or edit.

Eis como isso se parece:

✓ Ponto de verificação: You should see AI-written text appear in your selected box.

Step 3: Generate Images

Click an image and choose the AI image tool.

Describe the scene and pick the result that fits best.

Wix Pro Tips and Shortcuts

These shortcuts and hidden tools save the most time in the Wix editor.

Atalhos de teclado

Ação	Atalho
Desfazer	Ctrl + Z (Cmd + Z ativado) Mac)
Refazer	Ctrl + Y (Cmd + Y ativado) Mac)
Duplicar um elemento	Ctrl + D (Cmd + D no Mac)
Copy and paste	Ctrl + C / Ctrl + V

Características ocultas que a maioria das pessoas não percebe

• Wix Store setup: Add the Wix Store app to turn any site into an online store. Accept Stripe and PayPal, then set shipping options per region.
• Mercado de aplicativos: Over 800 apps add reviews, chat, and pop-ups. Connect them in one click from the App Market.
• Preview before you publish: Click Preview to test your site on desktop and mobile. Fix broken links before visitors see them.

Keep your navigation menu to 5–7 core items so visitors find pages fast.

Compress images before uploading to keep loading speeds fast.

Wix Common Mistakes to Avoid

Mistake #1: Picking a Template You’ll Outgrow

Mistake #2: Skipping the Mobile Version

Mistake #3: Ignoring SEO Until Launch Day

Wix Troubleshooting

Problem: Custom Domain Won’t Connect

Causa: You’re on the free plan, or DNS records haven’t updated yet.

Consertar: Connecting a custom domain requires a Wix premium plan. Upgrade, then allow up to 48 hours for DNS changes.

Problem: Site Loads Slowly

Causa: Large images, heavy animations, or too many apps on one page.

Consertar: Compress images, remove unused apps, and cut animations on key pages.

Problem: Changes Don’t Show on the Live Site

Causa: You saved your edits but didn’t publish them.

Consertar: Click “Publish” in the editor, then refresh your browser cache.

📌 Observação: If none of these fix your issue, contact Wix support.

O que é Wix?

Wix is a website builder that lets anyone create a website without code.

The Wix website builder runs on simple drag and drop tools.

Think of it as a web design studio and web host in one software tool.

Veja esta breve visão geral:

Inclui estas características principais:

• Construtor de sites com IA: Describe your business and get a full site in minutes.
• Design sem código: Drag, drop, and style every element without code.
• Logo Maker: Create a brand logo in a few clicks.
• Online Scheduler: Take bookings and payments around the clock.
• Template Maker: Pick from 900+ templates and make them yours.
• Hospedagem Web: Free hosting plus your own custom domain.
• Análise do site: Track traffic, sales, and visitor behavior.
• CRM System: Keep every contact and conversation organized.
• Geração de IA: Write copy and make images with AI.

Wix offers built-in business tools you can add to any site as you grow.

Clear call-to-action buttons and client testimonials help turn visitors into customers.

Para uma análise completa, consulte nosso artigo. Wix review.

Preços do Wix

Here’s what Wix costs in 2026:

Plano	Preço	Ideal para
Luz	$17	Sites pessoais e portfólios
Essencial	$29	Pequena empresa websites and simple online stores
Negócios	$39	Growing brands with more sales and bookings

Plano gratuito: Yes — free sites show Wix-branded ads and a Wix web address.

Any premium plan will remove ads and unlock advanced features like e-commerce plans and bookings.

Garantia de reembolso: Yes — premium plans include a 14-day refund window.

E-commerce plans start at around $29 per month with Core.

Final costs vary depending on billing cycle, domain, and apps you add.

See the current plans below:

💰 Melhor custo-benefício: Core — enough for an online store and a custom domain name.

Wix vs. Alternativas

How does Wix compare? Here’s the competitive landscape:

Ferramenta	Ideal para	Preço	Avaliação
Wix	All-in-one drag and drop sites	US$ 17/mês	⭐ 4,5
Espaço quadrado	Design-focused portfolios	US$ 16/mês	⭐ 4,6
Shopify	Serious e-commerce stores	US$ 29/mês	⭐ 4,7
WordPress.com	Blogs and content sites	$4/mês	⭐ 4,4
Fluxo de Web	Designers who want full control	US$ 14/mês	⭐ 4,5
GoDaddy	Fast, basic business sites	US$ 9,99/mês	⭐ 4,2

Escolhas rápidas:

• Melhor no geral: Wix — the widest mix of templates, apps, and business tools.
• Melhor orçamento: WordPress.com — the cheapest paid plan for a simple blog.
• Ideal para iniciantes: Wix — the AI builder gets you live fastest.
• Ideal para comércio eletrônico: Shopify — deeper store and inventory tools.

🎯 Alternativas ao Wix

Procurando alternativas ao Wix? Aqui estão as melhores opções:

• 🎨 Squarespace: Polished templates with strong typography. Great for creatives who care most about looks.
• 🚀 Shopify: Built for selling at scale. Better inventory, checkout, and multichannel sales than most builders.
• 💰 WordPress.com: Low-cost plans and powerful blogging tools. Ideal if content is your main focus.
• 🔧 Webflow: Pro-level design control with clean code output. Best for designers and agencies.
• ⚡ GoDaddy: Very fast setup bundled with domains and hosting. Fine for a basic business presence.

Para ver a lista completa, consulte nosso Wix alternatives guia.

⚔️ Comparação do Wix

Veja como o Wix se compara a cada concorrente:

• Wix vs Squarespace: Squarespace wins on design polish. Wix wins on flexibility, apps, and editing freedom.
• Wix vs Shopify: Shopify wins for large stores. Wix is easier for small shops that need a full website too.
• Wix vs WordPress.com: WordPress.com is cheaper for blogs. Wix is easier for visual page building.
• Wix vs Webflow: Webflow gives designers more control. Wix is much easier for non-designers.
• Wix vs GoDaddy: GoDaddy is quicker to set up. Wix offers far more design and growth options.

Start Using Wix Now

You learned how to use every major Wix feature:

• ✅ Construtor de Sites com IA
• ✅ Design sem código
• ✅ Logo Maker
• ✅ Online Scheduler
• ✅ Template Maker
• ✅ Hospedagem Web
• ✅ Análise de Sites
• ✅ CRM System
• ✅ Geração de IA

Próximo passo: Escolha uma funcionalidade e experimente agora mesmo.

A maioria das pessoas começa com o Construtor de Sites com IA.

Leva menos de 5 minutos.

Perguntas frequentes

How much does it cost to set up a Wix website?

You can start free with Wix ads. Paid plans start at $17 per month. Core costs $29 and Business costs $39.

Is Wix completely free to use?

Yes, Wix has a free plan. It shows Wix ads and a Wix web address. You need a premium plan to connect a domain and remove ads.

Is Wix easy to use for beginners?

Yes. The drag and drop editor and AI builder need zero coding. Most beginners publish a basic site in an afternoon.

Qual é a desvantagem do Wix?

You can’t switch templates once your site is live. Moving to another platform is hard. Costs also rise as you add apps.

How do I cancel my Wix subscription?

Go to Subscriptions in your Wix account, choose your plan, and click Cancel Plan. Premium plans cancelled within 14 days usually qualify for a refund.