快速入门

This guide covers how to use Wix, feature by feature:
- 入门 — Create your Wix account and basic setup
- 如何使用AI网站构建器 — Describe your business and get a full site in minutes
- 如何使用无代码设计 — Drag, drop, and style every element without code
- How to Use Logo Maker — Create a brand logo in a few clicks
- How to Use Online Scheduler — Take bookings and payments around the clock
- How to Use Template Maker — Pick from 900+ templates and make them yours
- 如何使用虚拟主机 — Free hosting plus your own custom domain
- 如何使用网站分析 — Track traffic, sales, and visitor behavior
- How to Use CRM System — Keep every contact and conversation organized
- How to Use AI Generation — Write copy and make images with AI
所需时间: 每部影片 5 分钟
本指南还包含以下内容: 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案
为什么信任本指南
Every step follows the current Wix dashboard and editor.
Pricing comes straight from our software database, not from guesses.

Wix is one of the most popular website 建筑商 目前可用的工具。
Wix allows users to create websites without knowing how to code.
但大多数用户仅仅触及了这个平台功能的皮毛。
This guide works like a full course on every major feature.
一步一步教你,附带截图和专业技巧。
Wix Tutorial
This how to use Wix tutorial takes you from your first website to advanced features.

Wix
Build a professional website without writing code. Pick from 900+ templates or let the AI builder draft your site. Start free and upgrade when you’re ready.
Getting Started with Wix
使用任何功能之前,请先完成此一次性设置。
大约需要3分钟。
Wix recommends defining your site’s purpose before you build anything.
Watch this walkthrough first:
现在让我们一步一步来。
第一步:创建您的帐户
Go to the Wix website and click “Get Started.”
Sign up with your email, Google, or Facebook.
✓ 检查点: 检查你的 收件箱 请发送确认邮件。
步骤二:访问控制面板
Wix runs in your browser, so there’s nothing to download.
The free Wix app lets you manage your site from your phone too.
Here’s a look at what Wix gives you:

✓ 检查点: You should see the main Wix dashboard.
步骤 3:完成初始设置
Answer the short questions about what kind of 商业 website you need.
Then choose to build with AI or start from a template.
✅ 完成: 您已准备好使用以下任何功能。
How to Use Wix AI Website Builder
AI网站构建器 lets you get a ready-to-edit site from a few answers.
It’s the fastest way to create a website if you’ve never built one.
以下是使用步骤。
步骤 1:打开 AI 构建器
From your Wix dashboard, click “Create New Site.”
Choose the option to build with AI instead of picking a template.
第二步:描述您的业务
Type what your site is for, like a bakery or a portfolio.
添加您的 商业 name and the main goals for your site.
这就是它的样子:

✓ 检查点: You should see a full draft site with a homepage and menu.
步骤三:审阅和编辑
Wix generates a draft with 2 to 5 pages, 文本以及图片。
Swap any section you don’t like before you publish.
✅ 结果: You have a working first website built by the AI builder.
💡 专业提示: Be specific in your prompt. “Family dental clinic in Austin” gets far better results than “dentist.”
How to Use Wix No-Code Designer
无代码设计 lets you edit your site with a drag and drop editor.
You don’t need any coding experience to change the layout.
以下是使用步骤。
Step 1: Open the Wix Editor
Click “Edit Site” from the dashboard to open the Wix editor.
Your page loads as a live canvas you can click on.
步骤二:添加和移动元素
Click the “+” Add panel and drag in text, images, or buttons.
Drop each element where you want it on the page.
这就是它的样子:

✓ 检查点: Your new elements should sit exactly where you dropped them.
Step 3: Fix the Mobile View
Switch to the mobile editor using the phone icon at the top.
Hide unneeded sections and enlarge buttons for easy tapping.
You can also adjust spacing and fonts for small screens.
✅ 结果: Your website’s design now matches your brand on desktop and mobile.
💡 专业提示: Over half of all visitors browse on phones. Always check spacing and fonts in the mobile editor before you publish.
How to Use Wix Logo Maker
Logo Maker lets you design a brand logo without hiring a designer.
A clean logo makes even a new site feel like a professional website.
以下是使用步骤。
Step 1: Start the Logo Maker
Open Wix Logo Maker from the Wix website or your dashboard.
Enter your business name and an optional tagline.
Step 2: Answer Style Questions
Pick your industry and the look you want, like modern or playful.
Wix shows you a set of logo ideas to choose from.
这就是它的样子:

✓ 检查点: You should see several logo options based on your answers.
Step 3: Fine Tune and Download
Fine tune colors, fonts, and icons in the logo editor.
Download your files and add the logo to your site header.
✅ 结果: You have a custom logo ready for your site and 社交媒体.
💡 专业提示: Download the transparent background version. It sits cleanly on any color, from headers to social media buttons.
How to Use Wix Online Scheduler
Online Scheduler lets you let clients book appointments and classes from your site.
It’s perfect for coaches, salons, and any service business website.
以下是使用步骤。
Step 1: Add Wix Bookings
Open the App Market and add the Wix Bookings app.
A new “Book Online” page is added to your site.
Step 2: Create a Service
Go to Booking Services in your dashboard and click “Add a New Service.”
Set the name, length, price, and where it happens.
这就是它的样子:

✓ 检查点: Your service should appear on the Book Online page with open time slots.
Step 3: Set Your Availability
Add your working hours and staff so open slots appear.
Connect a payment method so clients can pay when they book.
✅ 结果: Clients can now book and pay without emailing you first.
💡 专业提示: Turn on automated email reminders in booking settings. They cut no-shows and save you follow-up messages.
How to Use Wix Template Maker
Template Maker lets you start from a designer template instead of a blank canvas.
Wix offers over 900 website templates sorted by industry.
以下是使用步骤。
第一步:浏览模板
Go to the templates page and pick a category like Business or Store.
Hover over any design and click “View” to preview it.
Step 2: Pick One and Start Customizing
Click “Edit” on the template you like to start customizing.
It opens in the editor with sample text and images.
这就是它的样子:

✓ 检查点: Your chosen template should open in the editor ready to change.
Step 3: Customize Templates to Your Brand
Open Site Design to set your colors and fonts once.
Replace every sample image and line of text with your own.
Consistent colors and fonts make the whole site feel professional.
✅ 结果: You have a branded site built on a proven layout.
💡 专业提示: Compare different templates on mobile preview before choosing. Some look great on desktop but feel crowded on phones.
How to Use Wix Web Hosting
网站托管 lets you host your site and connect a custom domain in one place.
Every Wix site includes hosting, so you never set up a server.
以下是使用步骤。
Step 1: Check Your Hosting
Your site is hosted the moment you publish it.
Free sites get 500MB storage and 1GB bandwidth.
Step 2: Connect a Custom Domain
Go to Settings, then Domains, and click “Connect a Domain.”
Buy a new domain name or connect one you already own.
A domain name is your website’s address on the internet.
这就是它的样子:

✓ 检查点: You should see your domain listed as connected in Domains.
步骤 3:发布您的网站
Click “Publish” in the top right corner of the editor.
Your site goes live on your new web address.
✅ 结果: Your own website is live on a professional custom domain.
💡 专业提示: Wix offers over 400 domain extensions. A short .com is still the easiest for visitors to remember.
How to Use Wix Website Analyzer
网站分析 lets you see how visitors interact with your site and fix weak pages.
好的 数据 shows which pages work and which need help.
以下是使用步骤。
步骤 1:打开分析
From the dashboard, click Analytics, then Traffic Overview.
You’ll see sessions, visitors, and top traffic sources.
Step 2: Connect Tracking Tools
Go to Marketing Integrations to connect Google Analytics.
Add your Facebook Pixel there too for ad tracking.
这就是它的样子:

✓ 检查点: Your Traffic Overview should show visitor numbers after a day or two.
Step 3: Run the SEO Checklist
Open Marketing & SEO and follow the SEO Setup Checklist.
It walks you through SEO settings, page titles, and meta descriptions.
Good SEO helps search engines understand what your site offers.
Wix also builds a sitemap so search engines can crawl your pages.
✅ 结果: You can track traffic and improve SEO from one dashboard.
💡 专业提示: 做 关键词研究 before writing page titles. Then add alt text to every image so search engines understand it.
How to Use Wix CRM System
客户关系管理 系统 lets you manage every lead, client, and message in one list.
It turns your contact page into a real lead system.
以下是使用步骤。
Step 1: Open Contacts
In your dashboard, go to Customers & Leads, then Contacts.
Anyone who fills a form or buys is added automatically.
Step 2: Organize With Labels
Select contacts and add labels like “Lead” or “VIP.”
Labels let you filter and message groups later.
这就是它的样子:

✓ 检查点: New form submissions should appear in your Contacts list.
Step 3: Reply From Inbox
Open Inbox to answer chat, form, and email messages.
Use Email Marketing to send campaigns to labeled groups.
✅ 结果: Your leads and clients are organized for online marketing.
💡 专业提示: Add a short form to your contact page and landing page. Every submission feeds your 客户关系管理 with no extra work.
How to Use Wix AI Generator
AI Generation lets you write text and create images inside the editor with AI.
These AI driven tools save hours on first drafts.
以下是使用步骤。
Step 1: Select a Text Box
Click any text element in the Wix editor.
Choose the AI text option from the toolbar.
第二步:描述你的需求
Tell the AI the topic, tone, and length you want.
It writes a draft you can accept, regenerate, or edit.
这就是它的样子:

✓ 检查点: You should see AI-written text appear in your selected box.
Step 3: Generate Images
Click an image and choose the AI image tool.
Describe the scene and pick the result that fits best.
✅ 结果: Your pages have fresh copy and images in minutes.
💡 专业提示: Use AI for product descriptions and meta descriptions too. Then edit each draft so it sounds like you.
Wix Pro Tips and Shortcuts
These shortcuts and hidden tools save the most time in the Wix editor.
键盘快捷键
| 行动 | 捷径 |
|---|---|
| 撤销 | Ctrl + Z(Cmd + Z 开启) 苹果) |
| 重做 | Ctrl + Y(Cmd + Y 开启) 苹果) |
| 复制元素 | Ctrl + D(Mac 上为 Cmd + D) |
| Copy and paste | Ctrl + C / Ctrl + V |
大多数人错过的隐藏功能
- Wix Store setup: Add the Wix Store app to turn any site into an online store. Accept Stripe and PayPal, then set shipping options per region.
- 应用市场: Over 800 apps add reviews, chat, and pop-ups. Connect them in one click from the App Market.
- Preview before you publish: Click Preview to test your site on desktop and mobile. Fix broken links before visitors see them.
Keep your navigation menu to 5–7 core items so visitors find pages fast.
Compress images before uploading to keep loading speeds fast.
Wix Common Mistakes to Avoid
Mistake #1: Picking a Template You’ll Outgrow
❌ 错误: Choosing a template fast, then trying to switch after the site is live.
✅ 右图: Wix doesn’t let you swap templates on a live site. Choose carefully, since your layout is locked in.
Mistake #2: Skipping the Mobile Version
❌ 错误: Designing only on desktop and trusting the automatic mobile layout.
✅ 右图: Wix automatically generates a mobile version, but always review it. Large buttons and tidy spacing keep mobile users happy.
Mistake #3: Ignoring SEO Until Launch Day
❌ 错误: Publishing with default page titles and empty meta descriptions.
✅ 右图: Fill in SEO settings for each page before launch. SEO results take weeks to months to build up.
Wix Troubleshooting
Problem: Custom Domain Won’t Connect
原因: You’re on the free plan, or DNS records haven’t updated yet.
使固定: Connecting a custom domain requires a Wix premium plan. Upgrade, then allow up to 48 hours for DNS changes.
Problem: Site Loads Slowly
原因: Large images, heavy animations, or too many apps on one page.
使固定: Compress images, remove unused apps, and cut animations on key pages.
Problem: Changes Don’t Show on the Live Site
原因: You saved your edits but didn’t publish them.
使固定: Click “Publish” in the editor, then refresh your browser cache.
📌 笔记: If none of these fix your issue, contact Wix support.
Wix是什么?
Wix is a website builder that lets anyone create a website without code.
The Wix website builder runs on simple drag and drop tools.
Think of it as a web design studio and web host in one software tool.
观看这段快速概览:
它包含以下主要特点:
- AI网站构建器: Describe your business and get a full site in minutes.
- 无代码设计: Drag, drop, and style every element without code.
- Logo Maker: Create a brand logo in a few clicks.
- Online Scheduler: Take bookings and payments around the clock.
- Template Maker: Pick from 900+ templates and make them yours.
- 网站托管: Free hosting plus your own custom domain.
- 网站分析: Track traffic, sales, and visitor behavior.
- CRM System: Keep every contact and conversation organized.
- AI世代: Write copy and make images with AI.
Wix offers built-in business tools you can add to any site as you grow.
Clear call-to-action buttons and client testimonials help turn visitors into customers.
如需完整评测,请参阅我们的 Wix review.

Wix定价
Here’s what Wix costs in 2026:
| 计划 | 价格 | 最适合 |
|---|---|---|
| 光 | $17 | 个人网站和作品集 |
| 核 | $29 | 小型企业 websites and simple online stores |
| 商业 | $39 | Growing brands with more sales and bookings |
免费方案: Yes — free sites show Wix-branded ads and a Wix web address.
Any premium plan will remove ads and unlock advanced features like e-commerce plans and bookings.
退款保证: Yes — premium plans include a 14-day refund window.
E-commerce plans start at around $29 per month with Core.
Final costs vary depending on billing cycle, domain, and apps you add.
See the current plans below:

💰 性价比最高: Core — enough for an online store and a custom domain name.
Wix 与其他替代方案
How does Wix compare? Here’s the competitive landscape:
| 工具 | 最适合 | 价格 | 等级 |
|---|---|---|---|
| Wix | All-in-one drag and drop sites | 每月17美元 | ⭐ 4.5 |
| Squarespace | Design-focused portfolios | 每月16美元 | ⭐ 4.6 |
| Shopify | Serious e-commerce stores | 每月 29 美元 | ⭐ 4.7 |
| WordPress.com | Blogs and content sites | 每月 4 美元 | ⭐ 4.4 |
| Webflow | Designers who want full control | 每月14美元 | ⭐ 4.5 |
| GoDaddy | Fast, basic business sites | 每月 9.99 美元 | ⭐ 4.2 |
快速精选:
- 综合最佳: Wix — the widest mix of templates, apps, and business tools.
- 最佳预算: WordPress.com — the cheapest paid plan for a simple blog.
- 最适合初学者: Wix — the AI builder gets you live fastest.
- 最适合电子商务: Shopify — deeper store and inventory tools.
🎯 Wix替代方案
正在寻找 Wix 的替代方案?以下是一些最佳选择:
- 🎨 Squarespace: Polished templates with strong typography. Great for creatives who care most about looks.
- 🚀 Shopify: Built for selling at scale. Better inventory, checkout, and multichannel sales than most builders.
- 💰 WordPress.com: Low-cost plans and powerful blogging tools. Ideal if content is your main focus.
- 🔧 Webflow: Pro-level design control with clean code output. Best for designers and agencies.
- ⚡ GoDaddy: Very fast setup bundled with domains and hosting. Fine for a basic business presence.
完整列表请参见我们的 Wix alternatives 指导。
⚔️ Wix 对比
以下是 Wix 与各竞争对手的对比:
- Wix 与 Squarespace: Squarespace wins on design polish. Wix wins on flexibility, apps, and editing freedom.
- Wix vs Shopify: Shopify wins for large stores. Wix is easier for small shops that need a full website too.
- Wix 与 WordPress.com: WordPress.com is cheaper for blogs. Wix is easier for visual page building.
- Wix 与 Webflow: Webflow gives designers more control. Wix is much easier for non-designers.
- Wix 对比 GoDaddy: GoDaddy is quicker to set up. Wix offers far more design and growth options.
Start Using Wix Now
You learned how to use every major Wix feature:
- ✅ AI网站搭建器
- ✅ 无代码设计
- ✅ Logo Maker
- ✅ Online Scheduler
- ✅ Template Maker
- ✅ 网站托管
- ✅ 网站分析
- ✅ CRM System
- ✅ 人工智能生成
下一步: 选择一项功能,立即试用。
大多数人都是从人工智能网站构建器开始的。
只需不到5分钟。
常见问题解答
How much does it cost to set up a Wix website?
You can start free with Wix ads. Paid plans start at $17 per month. Core costs $29 and Business costs $39.
Is Wix completely free to use?
Yes, Wix has a free plan. It shows Wix ads and a Wix web address. You need a premium plan to connect a domain and remove ads.
Is Wix easy to use for beginners?
Yes. The drag and drop editor and AI builder need zero coding. Most beginners publish a basic site in an afternoon.
Wix的缺点是什么?
You can’t switch templates once your site is live. Moving to another platform is hard. Costs also rise as you add apps.
How do I cancel my Wix subscription?
Go to Subscriptions in your Wix account, choose your plan, and click Cancel Plan. Premium plans cancelled within 14 days usually qualify for a refund.













