Avvio rapido
This guide covers how to use Wix, feature by feature:
- Iniziare — Create your Wix account and basic setup
- Come utilizzare il generatore di siti web basato sull'intelligenza artificiale — Describe your business and get a full site in minutes
- Come utilizzare la progettazione senza codice — Drag, drop, and style every element without code
- How to Use Logo Maker — Create a brand logo in a few clicks
- How to Use Online Scheduler — Take bookings and payments around the clock
- How to Use Template Maker — Pick from 900+ templates and make them yours
- Come utilizzare l'hosting web — Free hosting plus your own custom domain
- — Monitora i visitatori e le visualizzazioni di pagina — Track traffic, sales, and visitor behavior
- How to Use CRM System — Keep every contact and conversation organized
- How to Use AI Generation — Write copy and make images with AI
Tempo necessario: 5 minuti per ogni servizio
In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative
Perché fidarsi di questa guida
Every step follows the current Wix dashboard and editor.
Pricing comes straight from our software database, not from guesses.
Wix is one of the most popular website costruttore strumenti disponibili oggi.
Wix allows users to create websites without knowing how to code.
Ma la maggior parte degli utenti sfrutta solo superficialmente le potenzialità di questa piattaforma.
This guide works like a full course on every major feature.
Passo dopo passo, con schermate e consigli da professionisti.
Wix Tutorial
This how to use Wix tutorial takes you from your first website to advanced features.
Wix
Build a professional website without writing code. Pick from 900+ templates or let the AI builder draft your site. Start free and upgrade when you’re ready.
Getting Started with Wix
Prima di utilizzare qualsiasi funzionalità, completa questa configurazione iniziale.
Ci vogliono circa 3 minuti.
Wix recommends defining your site’s purpose before you build anything.
Watch this walkthrough first:
Ora analizziamo passo passo ciascuna fase.
Passaggio 1: crea il tuo account
Go to the Wix website and click “Get Started.”
Sign up with your email, Google, or Facebook.
✓ Punto di controllo: Controlla il tuo posta in arrivo per ricevere un'e-mail di conferma.
Passaggio 2: Accedere alla dashboard
Wix runs in your browser, so there’s nothing to download.
The free Wix app lets you manage your site from your phone too.
Here’s a look at what Wix gives you:
✓ Punto di controllo: You should see the main Wix dashboard.
Passaggio 3: Completare la configurazione iniziale
Answer the short questions about what kind of Attività commerciale website you need.
Then choose to build with AI or start from a template.
✅ Fatto: Sei pronto per utilizzare una qualsiasi delle funzioni seguenti.
How to Use Wix AI Website Builder
Costruttore di siti web AI lets you get a ready-to-edit site from a few answers.
It’s the fastest way to create a website if you’ve never built one.
Ecco come usarlo passo dopo passo.
Passaggio 1: Apri AI Builder
From your Wix dashboard, click “Create New Site.”
Choose the option to build with AI instead of picking a template.
Passaggio 2: Descrivi la tua attività
Type what your site is for, like a bakery or a portfolio.
Aggiungi il tuo Attività commerciale name and the main goals for your site.
Ecco come si presenta:
✓ Punto di controllo: You should see a full draft site with a homepage and menu.
Passaggio 3: Revisione e modifica
Wix generates a draft with 2 to 5 pages, testoe immagini.
Swap any section you don’t like before you publish.
✅ Risultato: You have a working first website built by the AI builder.
💡 Consiglio da professionista: Be specific in your prompt. “Family dental clinic in Austin” gets far better results than “dentist.”
How to Use Wix No-Code Designer
Progettazione senza codice lets you edit your site with a drag and drop editor.
You don’t need any coding experience to change the layout.
Ecco come usarlo passo dopo passo.
Step 1: Open the Wix Editor
Click “Edit Site” from the dashboard to open the Wix editor.
Your page loads as a live canvas you can click on.
Passaggio 2: Aggiungere e spostare gli elementi
Click the “+” Add panel and drag in text, images, or buttons.
Drop each element where you want it on the page.
Ecco come si presenta:
✓ Punto di controllo: Your new elements should sit exactly where you dropped them.
Step 3: Fix the Mobile View
Switch to the mobile editor using the phone icon at the top.
Hide unneeded sections and enlarge buttons for easy tapping.
You can also adjust spacing and fonts for small screens.
✅ Risultato: Your website’s design now matches your brand on desktop and mobile.
💡 Consiglio da professionista: Over half of all visitors browse on phones. Always check spacing and fonts in the mobile editor before you publish.
How to Use Wix Logo Maker
Logo Maker lets you design a brand logo without hiring a designer.
A clean logo makes even a new site feel like a professional website.
Ecco come usarlo passo dopo passo.
Step 1: Start the Logo Maker
Open Wix Logo Maker from the Wix website or your dashboard.
Enter your business name and an optional tagline.
Step 2: Answer Style Questions
Pick your industry and the look you want, like modern or playful.
Wix shows you a set of logo ideas to choose from.
Ecco come si presenta:
✓ Punto di controllo: You should see several logo options based on your answers.
Step 3: Fine Tune and Download
Fine tune colors, fonts, and icons in the logo editor.
Download your files and add the logo to your site header.
✅ Risultato: You have a custom logo ready for your site and social media.
💡 Consiglio da professionista: Download the transparent background version. It sits cleanly on any color, from headers to social media buttons.
How to Use Wix Online Scheduler
Online Scheduler lets you let clients book appointments and classes from your site.
It’s perfect for coaches, salons, and any service business website.
Ecco come usarlo passo dopo passo.
Step 1: Add Wix Bookings
Open the App Market and add the Wix Bookings app.
A new “Book Online” page is added to your site.
Step 2: Create a Service
Go to Booking Services in your dashboard and click “Add a New Service.”
Set the name, length, price, and where it happens.
Ecco come si presenta:
✓ Punto di controllo: Your service should appear on the Book Online page with open time slots.
Step 3: Set Your Availability
Add your working hours and staff so open slots appear.
Connect a payment method so clients can pay when they book.
✅ Risultato: Clients can now book and pay without emailing you first.
💡 Consiglio da professionista: Turn on automated email reminders in booking settings. They cut no-shows and save you follow-up messages.
How to Use Wix Template Maker
Template Maker lets you start from a designer template instead of a blank canvas.
Wix offers over 900 website templates sorted by industry.
Ecco come usarlo passo dopo passo.
Passaggio 1: Esplora i modelli
Go to the templates page and pick a category like Business or Store.
Hover over any design and click “View” to preview it.
Step 2: Pick One and Start Customizing
Click “Edit” on the template you like to start customizing.
It opens in the editor with sample text and images.
Ecco come si presenta:
✓ Punto di controllo: Your chosen template should open in the editor ready to change.
Step 3: Customize Templates to Your Brand
Open Site Design to set your colors and fonts once.
Replace every sample image and line of text with your own.
Consistent colors and fonts make the whole site feel professional.
✅ Risultato: You have a branded site built on a proven layout.
💡 Consiglio da professionista: Compare different templates on mobile preview before choosing. Some look great on desktop but feel crowded on phones.
How to Use Wix Web Hosting
Web hosting lets you host your site and connect a custom domain in one place.
Every Wix site includes hosting, so you never set up a server.
Ecco come usarlo passo dopo passo.
Step 1: Check Your Hosting
Your site is hosted the moment you publish it.
Free sites get 500MB storage and 1GB bandwidth.
Step 2: Connect a Custom Domain
Go to Settings, then Domains, and click “Connect a Domain.”
Buy a new domain name or connect one you already own.
A domain name is your website’s address on the internet.
Ecco come si presenta:
✓ Punto di controllo: You should see your domain listed as connected in Domains.
Passaggio 3: Pubblica il tuo sito
Click “Publish” in the top right corner of the editor.
Your site goes live on your new web address.
✅ Risultato: Your own website is live on a professional custom domain.
💡 Consiglio da professionista: Wix offers over 400 domain extensions. A short .com is still the easiest for visitors to remember.
How to Use Wix Website Analyzer
Analisi del sito web lets you see how visitors interact with your site and fix weak pages.
Bene dati shows which pages work and which need help.
Ecco come usarlo passo dopo passo.
Passaggio 1: Aprire Analytics
From the dashboard, click Analytics, then Traffic Overview.
You’ll see sessions, visitors, and top traffic sources.
Step 2: Connect Tracking Tools
Go to Marketing Integrations to connect Google Analytics.
Add your Facebook Pixel there too for ad tracking.
Ecco come si presenta:
✓ Punto di controllo: Your Traffic Overview should show visitor numbers after a day or two.
Step 3: Run the SEO Checklist
Open Marketing & SEO and follow the SEO Setup Checklist.
It walks you through SEO settings, page titles, and meta descriptions.
Good SEO helps search engines understand what your site offers.
Wix also builds a sitemap so search engines can crawl your pages.
✅ Risultato: You can track traffic and improve SEO from one dashboard.
💡 Consiglio da professionista: Fare ricerca di parole chiave before writing page titles. Then add alt text to every image so search engines understand it.
How to Use Wix CRM System
CRM Sistema lets you manage every lead, client, and message in one list.
It turns your contact page into a real lead system.
Ecco come usarlo passo dopo passo.
Step 1: Open Contacts
In your dashboard, go to Customers & Leads, then Contacts.
Anyone who fills a form or buys is added automatically.
Step 2: Organize With Labels
Select contacts and add labels like “Lead” or “VIP.”
Labels let you filter and message groups later.
Ecco come si presenta:
✓ Punto di controllo: New form submissions should appear in your Contacts list.
Step 3: Reply From Inbox
Open Inbox to answer chat, form, and email messages.
Use Email Marketing to send campaigns to labeled groups.
✅ Risultato: Your leads and clients are organized for online marketing.
💡 Consiglio da professionista: Add a short form to your contact page and landing page. Every submission feeds your CRM with no extra work.
How to Use Wix AI Generator
AI Generation lets you write text and create images inside the editor with AI.
These AI driven tools save hours on first drafts.
Ecco come usarlo passo dopo passo.
Step 1: Select a Text Box
Click any text element in the Wix editor.
Choose the AI text option from the toolbar.
Indica all'IA cosa desideri: schema, bozza, feedback o traduzione.
Tell the AI the topic, tone, and length you want.
It writes a draft you can accept, regenerate, or edit.
Ecco come si presenta:
✓ Punto di controllo: You should see AI-written text appear in your selected box.
Step 3: Generate Images
Click an image and choose the AI image tool.
Describe the scene and pick the result that fits best.
✅ Risultato: Your pages have fresh copy and images in minutes.
💡 Consiglio da professionista: Use AI for product descriptions and meta descriptions too. Then edit each draft so it sounds like you.
Wix Pro Tips and Shortcuts
These shortcuts and hidden tools save the most time in the Wix editor.
Scorciatoie da tastiera
| Azione | Scorciatoia |
|---|---|
| Disfare | Ctrl + Z (Cmd + Z acceso) Mac) |
| Note di ricerca | Ctrl + Y (Cmd + Y acceso) Mac) |
| Duplica un elemento | Ctrl + D (Cmd + D su Mac) |
| Copy and paste | Ctrl + C / Ctrl + V |
Funzionalità nascoste che la maggior parte delle persone non nota
- Wix Store setup: Add the Wix Store app to turn any site into an online store. Accept Stripe and PayPal, then set shipping options per region.
- Wix offre oltre 800 app contro B12 con sole 26 integrazioni. Over 800 apps add reviews, chat, and pop-ups. Connect them in one click from the App Market.
- Preview before you publish: Click Preview to test your site on desktop and mobile. Fix broken links before visitors see them.
Keep your navigation menu to 5–7 core items so visitors find pages fast.
Compress images before uploading to keep loading speeds fast.
Wix Common Mistakes to Avoid
Mistake #1: Picking a Template You’ll Outgrow
❌ Sbagliato: Choosing a template fast, then trying to switch after the site is live.
✅ A destra: Wix doesn’t let you swap templates on a live site. Choose carefully, since your layout is locked in.
Mistake #2: Skipping the Mobile Version
❌ Sbagliato: Designing only on desktop and trusting the automatic mobile layout.
✅ A destra: Wix automatically generates a mobile version, but always review it. Large buttons and tidy spacing keep mobile users happy.
Mistake #3: Ignoring SEO Until Launch Day
❌ Sbagliato: Publishing with default page titles and empty meta descriptions.
✅ A destra: Fill in SEO settings for each page before launch. SEO results take weeks to months to build up.
Wix Troubleshooting
Problem: Custom Domain Won’t Connect
Causa: You’re on the free plan, or DNS records haven’t updated yet.
Aggiustare: Connecting a custom domain requires a Wix premium plan. Upgrade, then allow up to 48 hours for DNS changes.
Problem: Site Loads Slowly
Causa: Large images, heavy animations, or too many apps on one page.
Aggiustare: Compress images, remove unused apps, and cut animations on key pages.
Problem: Changes Don’t Show on the Live Site
Causa: You saved your edits but didn’t publish them.
Aggiustare: Click “Publish” in the editor, then refresh your browser cache.
📌 Nota: If none of these fix your issue, contact Wix support.
Che cos'è Wix?
Wix is a website builder that lets anyone create a website without code.
The Wix website builder runs on simple drag and drop tools.
Think of it as a web design studio and web host in one software tool.
Guarda questa breve panoramica:
Include le seguenti caratteristiche principali:
- Generatore di siti web basato sull'intelligenza artificiale: Describe your business and get a full site in minutes.
- Crea e modifica pagine, moduli e modelli di dati senza programmazione. Drag, drop, and style every element without code.
- Logo Maker: Create a brand logo in a few clicks.
- Online Scheduler: Take bookings and payments around the clock.
- Template Maker: Pick from 900+ templates and make them yours.
- Hosting web: Free hosting plus your own custom domain.
- Monitora i visitatori, le visualizzazioni di pagina e le fonti di traffico. Track traffic, sales, and visitor behavior.
- CRM System: Keep every contact and conversation organized.
- Generazione dell'IA: Write copy and make images with AI.
Wix offers built-in business tools you can add to any site as you grow.
Clear call-to-action buttons and client testimonials help turn visitors into customers.
Per una recensione completa, consulta la nostra Wix review.
Prezzi Lemlist
Here’s what Wix costs in 2026:
| Piano | Prezzo | Ideale per |
|---|---|---|
| Leggero | $17 | Siti personali e portfolio |
| Nucleo | $29 | Piccola impresa websites and simple online stores |
| Attività commerciale | $39 | Growing brands with more sales and bookings |
Piano gratuito: Yes — free sites show Wix-branded ads and a Wix web address.
Any premium plan will remove ads and unlock advanced features like e-commerce plans and bookings.
Garanzia di rimborso: Yes — premium plans include a 14-day refund window.
E-commerce plans start at around $29 per month with Core.
Final costs vary depending on billing cycle, domain, and apps you add.
See the current plans below:
💰 Miglior rapporto qualità-prezzo: Core — enough for an online store and a custom domain name.
We Connect vs Alternative
How does Wix compare? Here’s the competitive landscape:
| Attrezzo | Ideale per | Prezzo | Valutazione |
|---|---|---|---|
| Wix | All-in-one drag and drop sites | 17 dollari al mese | ⭐ 4,5 |
| Squarespace | Design-focused portfolios | 16 dollari al mese | ⭐ 4.6 |
| Shopify | Serious e-commerce stores | $29/mese | ⭐ 4.7 |
| WordPress.com | Blogs and content sites | 4 dollari al mese | ⭐ 4.4 |
| Flusso Web | Designers who want full control | 14 dollari al mese | ⭐ 4,5 |
| GoDaddy | Fast, basic business sites | $ 9,99/mese | ⭐ 4.2 |
Scelte rapide:
- Il migliore in assoluto: Wix — the widest mix of templates, apps, and business tools.
- Miglior budget: WordPress.com — the cheapest paid plan for a simple blog.
- Ideale per principianti: Wix — the AI builder gets you live fastest.
- Pixelcut AI: creato appositamente per il fotoritocco dei prodotti. Shopify — deeper store and inventory tools.
🎯 Colleghiamo alternative
Reply.io offre funzionalità avanzate di automazione e integrazione CRM. Dispone inoltre di potenti strumenti per la comunicazione multicanale.
- 🎨 Squarespace: Polished templates with strong typography. Great for creatives who care most about looks.
- 🚀 Shopify: Built for selling at scale. Better inventory, checkout, and multichannel sales than most builders.
- 💰 Trasforma i tuoi fogli di calcolo in splendide applicazioni web. Lo strumento più semplice per principianti. Compatibile con Google Sheets. Low-cost plans and powerful blogging tools. Ideal if content is your main focus.
- 🔧 Glide unisce la potenza delle app alla logica dei fogli di calcolo per creare software straordinari per il lavoro, la vita privata e tutto il resto. La funzionalità basata sull'intelligenza artificiale rende il processo ancora più veloce. Pro-level design control with clean code output. Best for designers and agencies.
- ⚡ GoDaddy: Very fast setup bundled with domains and hosting. Fine for a basic business presence.
Per l'elenco completo, consultare il nostro Wix alternatives guida.
⚔️ Ci connettiamo a confronto
Wix offre più modelli e funzionalità. Squarespace ha un design più curato. Wix vince per la facilità d'uso.
- La vitamina B12 è più adatta ai servizi professionali. Appy Pie serve una gamma più ampia di aziende. Squarespace wins on design polish. Wix wins on flexibility, apps, and editing freedom.
- Sì, Wix offre un piano gratuito con larghezza di banda e spazio di archiviazione limitati. Mostra annunci pubblicitari di Wix e non include un dominio personalizzato. I piani premium partono da 17 dollari al mese. Shopify wins for large stores. Wix is easier for small shops that need a full website too.
- Copre post di blog, social media, descrizioni di prodotti, email e altro ancora. Grande varietà per diverse strategie di marketing. WordPress.com is cheaper for blogs. Wix is easier for visual page building.
- Framer è migliore per la libertà di progettazione e le animazioni. Wix è più adatto ai principianti che necessitano di una soluzione semplice e completa. Webflow gives designers more control. Wix is much easier for non-designers.
- Tutti i piani a pagamento includono un dominio gratuito per il primo anno. Successivamente, il costo si aggira intorno ai 15-17 dollari all'anno. GoDaddy is quicker to set up. Wix offers far more design and growth options.
Start Using Wix Now
You learned how to use every major Wix feature:
- ✅ Generatore di siti web basato sull'intelligenza artificiale
- ✅ Creatio AI
- ✅ Logo Maker
- ✅ Online Scheduler
- ✅ Template Maker
- ✅ Hosting Web
- ✅ Nome di dominio personalizzato
- ✅ CRM System
- ✅ Generazione di IA
Passo successivo: Scegli una funzionalità e provala subito.
Ci vogliono meno di 30 secondi.
Ci vogliono meno di 5 minuti.
Domande frequenti
How much does it cost to set up a Wix website?
You can start free with Wix ads. Paid plans start at $17 per month. Core costs $29 and Business costs $39.
Is Wix completely free to use?
Yes, Wix has a free plan. It shows Wix ads and a Wix web address. You need a premium plan to connect a domain and remove ads.
Is Wix easy to use for beginners?
Yes. The drag and drop editor and AI builder need zero coding. Most beginners publish a basic site in an afternoon.
Quali sono gli svantaggi di Wix?
You can’t switch templates once your site is live. Moving to another platform is hard. Costs also rise as you add apps.
How do I cancel my Wix subscription?
Go to Subscriptions in your Wix account, choose your plan, and click Cancel Plan. Premium plans cancelled within 14 days usually qualify for a refund.
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