Como usar o Whop como um profissional (Guia de 2026)

Início rápido

Este guia abrange todas as funcionalidades do Whop:

• Começando — Create your account and build your first whop
• Como usar afiliados — Recruit partners who promote your whop and get paid a commission automatically
• Como usar o chat — Run real-time messaging inside your community so members stay active
• Como usar transmissões ao vivo — Host live sessions your paid members can watch without leaving the app
• Como usar o Marketplace — List your offer on Discover so millions of people can find it
• Como usar o autenticador — Protect your account and connect logins with two-factor codes
• Como usar aplicativos comunitários personalizáveis — Add the exact apps your hubs need, from courses to file downloads
• Como usar links de rastreamento — Check which traffic source actually drives sales for your business
• Como usar mensagens automatizadas — Reach every new user with the right message at the right time

Tempo necessário: 5 minutos por filme

Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas

Por que confiar neste guia?

I’ve run a paid community on Whop for 14 months and tested every feature here.

Este tutorial é baseado na experiência prática real, não em capturas de tela do fornecedor.

Whop é a plataforma e o mercado completo para negócios online de todos os tipos.

Most people sign up, list one offer, and stop there.

This guide will explain how to use Whop feature by feature.

Passo a passo, com capturas de tela e dicas profissionais que você pode aplicar hoje mesmo.

Tutorial Whop

This How to Use Whop tutorial walks you through every feature, step by step.

It starts with your first account and ends with the growth tools that bring paid signups.

Whop

Sell courses, memberships, and coaching from one dashboard. Whop handles payments, access, and file delivery for you. Millions of people navegar the Discover marketplace every month, so your offer gets found without a big ad budget.

EXPERIMENTE O WHOP AGORA →

LER A RESENHA COMPLETA →

ALTERNATIVAS AO WHOP →

Primeiros passos com o Whop

Before any feature works, finish this one-time setup.

There are different ways to start here.

You can join a whop as a member, or create your own and sell.

Joining starts on Discover, Whop’s marketplace for online businesses.

Browse whops, find one that looks good, then click the Join button.

A payment popup will display, and the purchase takes you to the whop’s main page.

Selling takes a little more work.

Setting up a Whop account and store usually takes under 30 minutes.

Here’s my hands-on take before we start:

Agora vamos analisar cada etapa.

Passo 1: Crie sua conta

Go to whop.com and click Sign Up.

Enter your email, or sign in with Google or Apple.

✓ Ponto de verificação: Verifique o seu caixa de entrada para o e-mail de confirmação.

Passo 2: Abra o Painel de Controle

Whop runs in the browser, with iOS and Android apps for mobile.

Log in and you’ll land on your dashboard.

Here’s a quick look at what you get:

✓ Ponto de verificação: You should see the sidebar with Create a whop.

Step 3: Create Your First Whop

Click Create a whop in the sidebar of your dashboard.

Five quick steps follow: negócios model, industry, how you plan to use Whop, country, business name.

Then connect a payment method and add your first apps.

Como usar o Whop Affiliates

Afiliados lets you recruit partners who promote your whop and get paid a commission automatically.

Whop handles the tracking and the payouts for you.

Step 1: Open the Affiliates App

From your dashboard, open Marketing, then click Affiliates.

Step 2: Set Your Commission

Pick a percentage, then choose whether it applies once or on every renewal.

Eis como isso se parece:

✓ Ponto de verificação: Your commission rate shows as active.

Step 3: Share the Affiliate Link

Copy the invite link and share it with creators in your niche.

Como usar o Whop Chat

Bater papo lets you run real-time messaging inside your community so members stay active.

It works like Discord, but sits behind your paywall.

Passo 1: Adicione o aplicativo de bate-papo

Open your whop, click Add app, then select Chat.

Step 2: Create Your Channels

Start with three: announcements, general, and wins.

Eis como isso se parece:

✓ Ponto de verificação: Your channels appear in the left panel of the whop.

Step 3: Assign Moderators

Assign team members roles such as moderator or admin for day-to-day management.

How to Use Whop Live-streamers

Transmissões ao vivo lets you host live sessions your paid members can watch without leaving the app.

No Zoom link, no separate signup.

Step 1: Add the Livestreams App

Add it from the app list inside your whop.

Step 2: Schedule the Session

Set a title, a start time, and which membership tiers get access.

Eis como isso se parece:

✓ Ponto de verificação: The stream shows on your whop with a countdown.

Etapa 3: Transmissão ao vivo

Click Go live, then answer questions from chat as you stream.

Como usar o Whop Marketplace

Mercado lets you list your offer on Discover so millions of people can find it.

Discover is Whop’s built-in marketing channel, and it costs nothing extra.

Step 1: Open Your Store Page

Go to Settings, then Store page, inside your whop.

Step 2: Fill In Your Listing

Add a clear title, a short description, a banner, and your category.

Eis como isso se parece:

✓ Ponto de verificação: Your whop appears when you search your own name on Discover.

Step 3: Match Trending Searches

Browse trending searches, then work those exact words into your title.

Como usar o Whop Authenticator

Autenticador lets you protect your account and connect logins with two-factor codes.

It replaces a separate authenticator app on your phone.

Passo 1: Abra as Configurações de Segurança

Click your profile icon, then Settings, then Segurança.

Step 2: Add Your Accounts

Scan the QR code from each service you want to protect.

Eis como isso se parece:

✓ Ponto de verificação: A rotating six-digit code shows for every account added.

Passo 3: Salve seus códigos de backup

Download the backup codes and store them somewhere offline.

Como usar os aplicativos comunitários personalizáveis ​​do Whop

Aplicativos comunitários personalizáveis let you add the exact apps your hubs need, from courses to file downloads.

Apps are the features that bring your idea to life.

Step 1: Browse the App List

Click Add app inside your whop to see every option.

Step 2: Pick Your Core Three

Chat handles community, Courses hosts educational content, and Files delivers digital products.

✓ Ponto de verificação: Each app you add shows as a tab on your whop.

Step 3: Set Access Per Tier

Decide which membership tiers can open each app.

Como usar os links de rastreamento do Whop

Links de rastreamento let you check which traffic source actually drives sales for your business.

Whop’s analytics report on sales, traffic, and user behaviour in one view.

Passo 1: Abra os links de rastreamento

Find it under Marketing in your dashboard.

Step 2: Create One Link Per Channel

Name them plainly: tiktok-bio, youtube-desc, newsletter.

Eis como isso se parece:

✓ Ponto de verificação: Clicks and signups show separately for each link.

Step 3: Cut What Doesn’t Convert

After two weeks, drop the channels with clicks but no sales.

Como usar as mensagens automatizadas do Whop

Mensagens automatizadas let you reach every new user with the right message at the right time.

This is how you automate product marketing without hiring anyone.

Passo 1: Abra as Automações

Head to Marketing, then Automated messages.

Step 2: Write Your Welcome Message

Send it the moment someone joins, with one clear first action.

✓ Ponto de verificação: O automação shows as active with a trigger attached.

Step 3: Add a Win-Back Message

Trigger it when a member goes quiet or tries to cancel.

Dicas e Atalhos do Whop Pro

After 14 months on Whop, these are the shortcuts I actually use.

Atalhos de teclado

Características ocultas que a maioria das pessoas não percebe

• Recompensas de conteúdo: Pay your members to make promotional clips. They earn money, you reach a new audience.
• Central de Resolução: Handle disputes and chargebacks in one place instead of your email inbox.
• Free lead magnet tier: Add a $0 product to build a list, then sell courses to that list later.
• Whop API: Payments, payouts, chat, and desenvolvimento de aplicativos are all available to developers.

Erros comuns a evitar

Mistake #1: Launching With an Empty Whop

Mistake #2: Ignoring the Discover Listing

Mistake #3: Pricing Before You Have Proof

Solução de problemas do Whop

Problem: Payment Popup Fails at Checkout

Causa: The card is blocked, or a browser extension is stopping the popup.

Consertar: Turn off ad blockers, then try a different payment option in the popup.

Problem: A Member Can’t Reach Paid Content

Causa: They bought with one email and logged in with another.

Consertar: Ask them to sign in with the purchase email, then check the membership in your dashboard.

Problem: You Want to Cancel a Membership

Causa: Recurring plans keep billing until the user cancels them.

Consertar: Open Settings, then Memberships, find the whop, and click Cancel.

📌 Observação: Se nenhuma dessas soluções resolver o seu problema, entre em contato com o suporte da Whop.

O que é Whop?

Whop is a community platform and marketplace that lets anyone sell digital products online.

Think of it like Shopify, but built for courses, memberships, and paid communities.

A whop can be an curso online, uma adesão, um programa de coaching ou um pacote de consultoria.

It can also be a hybrid offer that blends digital and in-person experiences.

Veja esta breve visão geral:

Inclui estas características principais:

• Afiliados: Partners promote your whop and get paid a commission automatically.
• Bater papo: Real-time messaging, forums, and notifications for your community.
• Transmissões ao vivo: Live sessions your paid members can watch inside the app.
• Mercado: A Discover listing where millions of people find and purchase offers.
• Autenticador: Two-factor codes that protect your account and payouts.
• Aplicativos comunitários personalizáveis: Modular apps for chat, courses, and file downloads.
• Links de rastreamento: Analytics that show which channel drives sales and traffic.
• Mensagens automatizadas: Onboarding and win-back messages that send themselves.

Whop is on a mission to deliver everyone a sustainable income, and it supports one-time purchases, recurring subscriptions, and free lead magnets.

Para uma análise completa, consulte nosso artigo. Análise do Whop.

Preços Whop

Eis o preço do Whop em 2026:

Teste grátis: You can create an account and build a whop before you sell anything.

Garantia de reembolso: Refunds sit with each seller, and disputes run through the Resolution Center.

💰 Melhor custo-benefício: Connecting your own Stripe account, because the flat 2.7% + $0.30 fee is predictable as you grow.

Whop vs Alternativas

Como o Whop se compara? Aqui está o panorama competitivo:

Escolhas rápidas:

• Melhor no geral: Whop — the marketplace sends buyers you did not have to find.
• Melhor orçamento: Thinkific — a free tier that works for one course.
• Ideal para iniciantes: Skool — one price, one layout, nothing to configure.
• Best for selling courses at scale: Kajabi — deep funnels and email built in.

🎯 Alternativas ao Whop

Procurando alternativas ao Whop? Aqui estão as melhores opções:

• 🌟 Escola: One flat price, a clean feed, and gamified courses that keep members coming back daily.
• 🎨 Círculo: The most polished community hubs, with spaces, events, and full white-label branding.
• 🏢 Kajabi: Courses, email, funnels, and payments in one business platform for established creators.
• 👶 Ensinável: The easiest way to publish your first paid course without technical setup.
• 🔧 GoHighLevel: Built for agencies that need CRM, funnels, and client accounts in one login.
• ⭐ Redes Poderosas: Strong for cohorts and live events, with a native mobile app for members.
• 💼 Bettermode: A customizable community layer that plugs into an existing product or website.
• 📊 Thinkific: Clear course structure, quizzes, and certificates, plus a free plan to start.
• 🧠 LearnWorlds: Interactive video and assessments for anyone who wants to sell courses seriously.

Para ver a lista completa, consulte nosso Alternativas ao Whop guia.

⚔️ Comparação Whop

Veja como o Whop se compara a cada concorrente:

• Whop vs Skool: Skool is simpler to run. Whop wins on discovery, payment models, and the number of apps you can add.
• Whop vs Círculo: Circle looks better out of the box. Whop brings buyers through Discover, which Circle cannot match.
• Whop vs Kajabi: Kajabi has deeper email marketing. Whop costs less to start and reaches new people faster.
• Whop vs Teachable: Teachable is course-only. Whop handles courses, chat, livestreams, and downloads in one account.
• Whop vs GoHighLevel: GoHighLevel suits agencies managing clients. Whop suits creators selling directly to members.
• Whop vs Mighty Networks: Mighty is stronger for live cohorts. Whop is stronger for digital products and affiliate growth.
• Whop vs Bettermode: Bettermode bolts a community onto your site. Whop gives you the storefront and checkout too.
• Whop vs Thinkific: Thinkific has better course tooling. Whop adds a marketplace, chat, and automated marketing.
• Whop vs LearnWorlds: LearnWorlds wins on interactive lessons. Whop wins on speed to launch and built-in traffic.

Comece a usar o Whop agora mesmo

Você aprendeu a usar todos os principais recursos do Whop:

• ✅ Afiliados
• ✅ Bate-papo
• ✅ Transmissões ao vivo
• ✅ Marketplace
• ✅ Autenticador
• ✅ Aplicativos comunitários personalizáveis
• ✅ Links de rastreamento
• ✅ Mensagens automatizadas

Próximo passo: Escolha uma funcionalidade e experimente agora mesmo.

Most people start with Marketplace, because that listing is what gets you found.

Leva menos de 5 minutos.

Perguntas frequentes

Como funciona o Whop?

You create a whop, add apps, and set a price. Members join through Discover or your own link. Whop handles payments, access, and file delivery automatically.

Como usar o Whop e ganhar dinheiro?

Sell courses, memberships, or coaching programs. You can also earn through Content Rewards, or promote other products as an affiliate for a commission.

O Whop é bom para iniciantes?

Yes. Setup usually takes under 30 minutes. Five quick steps create your whop, then you add apps. No coding is needed to start selling digital products.

É realmente possível ganhar dinheiro com o Whop?

Yes, though results vary. Millions of people browse Discover monthly, which helps you reach buyers. Your income still depends on the offer and how you market it.

O que é o Whop e como posso usá-lo?

Whop is a platform and marketplace for online businesses. Sign up, create a whop, add apps, connect payments, then share your link to sell.