Inicio rápido
Esta guía cubre todas las características de Whop:
- Empezando — Create your account and build your first whop
- Cómo utilizar los programas de afiliados — Recruit partners who promote your whop and get paid a commission automatically
- Cómo usar el chat — Run real-time messaging inside your community so members stay active
- Cómo usar las transmisiones en vivo — Host live sessions your paid members can watch without leaving the app
- Cómo usar Marketplace — List your offer on Discover so millions of people can find it
- Cómo usar el autenticador — Protect your account and connect logins with two-factor codes
- Cómo usar aplicaciones comunitarias personalizables — Add the exact apps your hubs need, from courses to file downloads
- Cómo utilizar los enlaces de seguimiento — Check which traffic source actually drives sales for your business
- Cómo utilizar los mensajes automatizados — Reach every new user with the right message at the right time
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
I’ve run a paid community on Whop for 14 months and tested every feature here.
Este tutorial se basa en el uso práctico real, no en capturas de pantalla del fabricante.
Whop es la plataforma y el mercado todo en uno para negocios online de todo tipo.
Most people sign up, list one offer, and stop there.
This guide will explain how to use Whop feature by feature.
Paso a paso, con capturas de pantalla y consejos profesionales, podrás aplicarlo hoy mismo.
Tutorial de Whop
This How to Use Whop tutorial walks you through every feature, step by step.
It starts with your first account and ends with the growth tools that bring paid signups.
Vaya
Sell courses, memberships, and coaching from one dashboard. Whop handles payments, access, and file delivery for you. Millions of people navegar the Discover marketplace every month, so your offer gets found without a big ad budget.
Primeros pasos con Whop
Before any feature works, finish this one-time setup.
There are different ways to start here.
You can join a whop as a member, or create your own and sell.
Joining starts on Discover, Whop’s marketplace for online businesses.
Browse whops, find one that looks good, then click the Join button.
A payment popup will display, and the purchase takes you to the whop’s main page.
Selling takes a little more work.
Setting up a Whop account and store usually takes under 30 minutes.
Here’s my hands-on take before we start:
Ahora vamos a desglosar cada paso.
Paso 1: Crea tu cuenta
Go to whop.com and click Sign Up.
Enter your email, or sign in with Google or Apple.
✓ Control: Comprueba tu bandeja de entrada para el correo electrónico de confirmación.
Paso 2: Abra el panel de control
Whop runs in the browser, with iOS and Androide apps for mobile.
Log in and you’ll land on your dashboard.
Here’s a quick look at what you get:
✓ Control: You should see the sidebar with Create a whop.
Step 3: Create Your First Whop
Click Create a whop in the sidebar of your dashboard.
Five quick steps follow: negocio model, industry, how you plan to use Whop, country, business name.
Then connect a payment method and add your first apps.
✅ Hecho: Every whop starts as a blank canvas, and yours is ready for the features below.
Cómo usar Whop Affiliates
Afiliados lets you recruit partners who promote your whop and get paid a commission automatically.
Whop handles the tracking and the payouts for you.
Step 1: Open the Affiliates App
From your dashboard, open Marketing, then click Affiliates.
Step 2: Set Your Commission
Pick a percentage, then choose whether it applies once or on every renewal.
Así es como se ve:
✓ Control: Your commission rate shows as active.
Step 3: Share the Affiliate Link
Copy the invite link and share it with creators in your niche.
✅ Resultado: Other people now sell for you, and commissions are paid without manual work.
💡 Consejo profesional: Offer a higher rate for the first 30 days. New affiliates push hardest when the reward is time-limited.
Cómo usar Whop Chat
Charlar lets you run real-time messaging inside your community so members stay active.
It works like Discord, but sits behind your paywall.
Paso 1: Añade la aplicación de chat.
Open your whop, click Add app, then select Chat.
Step 2: Create Your Channels
Start with three: announcements, general, and wins.
Así es como se ve:
✓ Control: Your channels appear in the left panel of the whop.
Step 3: Assign Moderators
Assign team members roles such as moderator or admin for day-to-day management.
✅ Resultado: Members get real-time messaging, forums, and notifications in one paid community.
💡 Consejo profesional: Lock the announcements channel to admins. A quiet feed people actually read beats a noisy one nobody checks.
How to Use Whop Live-streamers
transmisiones en vivo lets you host live sessions your paid members can watch without leaving the app.
No Zoom link, no separate signup.
Step 1: Add the Livestreams App
Add it from the app list inside your whop.
Step 2: Schedule the Session
Set a title, a start time, and which membership tiers get access.
Así es como se ve:
✓ Control: The stream shows on your whop with a countdown.
Paso 3: Publicar en directo
Click Go live, then answer questions from chat as you stream.
✅ Resultado: You now run live coaching that only paid members can watch.
💡 Consejo profesional: Run one live call every week at the same time. Predictable sessions cut cancel rates more than any discount.
Cómo usar Whop Marketplace
Mercado lets you list your offer on Discover so millions of people can find it.
Discover is Whop’s built-in marketing channel, and it costs nothing extra.
Step 1: Open Your Store Page
Go to Settings, then Store page, inside your whop.
Step 2: Fill In Your Listing
Add a clear title, a short description, a banner, and your category.
Así es como se ve:
✓ Control: Your whop appears when you search your own name on Discover.
Step 3: Match Trending Searches
Browse trending searches, then work those exact words into your title.
✅ Resultado: Buyers can find and join your whop without you spending on ads.
💡 Consejo profesional: Join two whops in your niche first. Seeing the buyer flow from the user side sharpens your own listing fast.
Cómo usar el autenticador Whop
Autenticador lets you protect your account and connect logins with two-factor codes.
It replaces a separate authenticator app on your phone.
Paso 1: Abra la configuración de seguridad.
Click your profile icon, then Settings, then Seguridad.
Step 2: Add Your Accounts
Scan the QR code from each service you want to protect.
Así es como se ve:
✓ Control: A rotating six-digit code shows for every account added.
Paso 3: Guarda tus códigos de respaldo
Download the backup codes and store them somewhere offline.
✅ Resultado: Your account and your payouts are locked behind two-factor security.
💡 Consejo profesional: Turn two-factor on before you connect Stripe. Payout accounts are the first target when a seller gets hit.
Cómo usar las aplicaciones comunitarias personalizables de Whop
Aplicaciones comunitarias personalizables let you add the exact apps your hubs need, from courses to file downloads.
Apps are the features that bring your idea to life.
Step 1: Browse the App List
Click Add app inside your whop to see every option.
Step 2: Pick Your Core Three
Chat handles community, Courses hosts educational content, and Files delivers digital products.
✓ Control: Each app you add shows as a tab on your whop.
Step 3: Set Access Per Tier
Decide which membership tiers can open each app.
✅ Resultado: Your hubs now match your business instead of a fixed template.
💡 Consejo profesional: Developers can build apps on Whop and list them on the app store. That is a second income line from the same account.
Cómo usar los enlaces de seguimiento de Whop
Enlaces de seguimiento let you check which traffic source actually drives sales for your business.
Whop’s analytics report on sales, traffic, and user behaviour in one view.
Paso 1: Abrir los enlaces de seguimiento
Find it under Marketing in your dashboard.
Step 2: Create One Link Per Channel
Name them plainly: tiktok-bio, youtube-desc, newsletter.
Así es como se ve:
✓ Control: Clicks and signups show separately for each link.
Step 3: Cut What Doesn’t Convert
After two weeks, drop the channels with clicks but no sales.
✅ Resultado: You know exactly where your money and members come from.
💡 Consejo profesional: Give every affiliate their own tracking link too. You then see which partner drives real revenue, not just clicks.
Cómo usar los mensajes automatizados de Whop
Mensajes automatizados let you reach every new user with the right message at the right time.
This is how you automate product marketing without hiring anyone.
Paso 1: Abrir automatizaciones
Head to Marketing, then Automated messages.
Step 2: Write Your Welcome Message
Send it the moment someone joins, with one clear first action.
✓ Control: El automatización shows as active with a trigger attached.
Step 3: Add a Win-Back Message
Trigger it when a member goes quiet or tries to cancel.
✅ Resultado: New members get onboarded and quiet ones get a nudge automatically.
💡 Consejo profesional: Pregúntale a uno pregunta in the welcome message. A reply on day one predicts whether that member stays past month two.
Consejos y atajos profesionales para Whop
After 14 months on Whop, these are the shortcuts I actually use.
Atajos de teclado
| Acción | Atajo |
|---|---|
| Abrir búsqueda | Ctrl / Cmd + K |
| Send chat message | Ingresar |
| New line in chat | Mayús + Intro |
| Switch whop | Ctrl / Cmd + Shift + S |
Características ocultas que la mayoría de la gente pasa por alto
- Recompensas de contenido: Pay your members to make promotional clips. They earn money, you reach a new audience.
- Centro de resolución: Handle disputes and chargebacks in one place instead of your email inbox.
- Free lead magnet tier: Add a $0 product to build a list, then sell courses to that list later.
- Whop API: Payments, payouts, chat, and desarrollo de aplicaciones are all available to developers.
Errores comunes que debes evitar
Mistake #1: Launching With an Empty Whop
❌ Incorrecto: Publishing a paid community with no courses, no files, and no posts.
✅ Derecha: Add one course, three files, and a welcome post before you take a single payment.
Mistake #2: Ignoring the Discover Listing
❌ Incorrecto: Treating Whop as a checkout page and sending only your own traffic.
✅ Derecha: Write the listing properly. Discover is a marketing channel where millions of people browse each month.
Mistake #3: Pricing Before You Have Proof
❌ Incorrecto: Charging $99 a month on day one with zero testimonials.
✅ Derecha: Start low or free, collect wins, then raise the price for new members only.
Solución de problemas de Whop
Problem: Payment Popup Fails at Checkout
Causa: The card is blocked, or a browser extension is stopping the popup.
Arreglar: Turn off ad blockers, then try a different payment option in the popup.
Problem: A Member Can’t Reach Paid Content
Causa: They bought with one email and logged in with another.
Arreglar: Ask them to sign in with the purchase email, then check the membership in your dashboard.
Problem: You Want to Cancel a Membership
Causa: Recurring plans keep billing until the user cancels them.
Arreglar: Open Settings, then Memberships, find the whop, and click Cancel.
📌 Nota: Si ninguna de estas soluciones resuelve su problema, póngase en contacto con el servicio de asistencia de Whop.
¿Qué es Whop?
Vaya is a community platform and marketplace that lets anyone sell digital products online.
Think of it like Shopify, but built for courses, memberships, and paid communities.
A whop can be an curso en líneauna membresía, un programa de coaching o un paquete de consultoría.
It can also be a hybrid offer that blends digital and in-person experiences.
Mira este breve resumen:
Incluye estas características clave:
- Afiliados: Partners promote your whop and get paid a commission automatically.
- Charlar: Real-time messaging, forums, and notifications for your community.
- Transmisiones en vivo: Live sessions your paid members can watch inside the app.
- Mercado: A Discover listing where millions of people find and purchase offers.
- Autenticador: Two-factor codes that protect your account and payouts.
- Aplicaciones comunitarias personalizables: Modular apps for chat, courses, and file downloads.
- Enlaces de seguimiento: Analytics that show which channel drives sales and traffic.
- Mensajes automatizados: Onboarding and win-back messages that send themselves.
Whop is on a mission to deliver everyone a sustainable income, and it supports one-time purchases, recurring subscriptions, and free lead magnets.
Para una revisión completa, consulte nuestra Reseña de Whop.
Precios Whop
Esto es lo que costará Whop en 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Whop platform access | Contáctanos para conocer el precio exacto | Creators launching a first whop |
| Own Stripe account | 2.7% + $0.30 per transaction | Sellers who already run Stripe |
| Scaling business | Contáctanos para conocer el precio exacto | Teams with high monthly volume |
Prueba gratuita: You can create an account and build a whop before you sell anything.
Garantía de devolución de dinero: Refunds sit with each seller, and disputes run through the Resolution Center.
💰 Mejor relación calidad-precio: Connecting your own Stripe account, because the flat 2.7% + $0.30 fee is predictable as you grow.
Whop vs. Alternativas
¿Cómo se compara Whop? Este es el panorama competitivo:
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Vaya | Built-in marketplace traffic | Contáctenos para conocer precios | ⭐ 4.1 |
| Escuela | Simple paid communities | $99/mes | ⭐ 4.5 |
| Círculo | Branded community hubs | $89/mes | ⭐ 4.6 |
| Kajabi | Negocio de cursos todo en uno | $149/mes | ⭐ 4.4 |
| Educable | First-time course creators | $59/mes | ⭐ 4.3 |
| GoHighLevel | Agencies and funnels | $97/mes | ⭐ 4.4 |
| Redes poderosas | Events plus community | $49/mes | ⭐ 4.2 |
| Thinkific | Structured course delivery | $49/mes | ⭐ 4.4 |
Selecciones rápidas:
- Mejor en general: Whop — the marketplace sends buyers you did not have to find.
- Mejor presupuesto: Thinkific — a free tier that works for one course.
- Ideal para principiantes: Skool — one price, one layout, nothing to configure.
- Best for selling courses at scale: Kajabi — deep funnels and email built in.
🎯 Alternativas a Whop
¿Buscas alternativas a Whop? Aquí tienes las mejores opciones:
- 🌟 Escuela: One flat price, a clean feed, and gamified courses that keep members coming back daily.
- 🎨 Círculo: The most polished community hubs, with spaces, events, and full white-label branding.
- 🏢 Kajabi: Courses, email, funnels, and payments in one business platform for established creators.
- 👶 Educable: The easiest way to publish your first paid course without technical setup.
- 🔧 GoHighLevel: Built for agencies that need CRM, funnels, and client accounts in one login.
- ⭐ Redes poderosas: Strong for cohorts and live events, with a native mobile app for members.
- 💼 Mejor modo: A customizable community layer that plugs into an existing product or website.
- 📊 Thinkific: Clear course structure, quizzes, and certificates, plus a free plan to start.
- 🧠 LearnWorlds: Interactive video and assessments for anyone who wants to sell courses seriously.
Para ver la lista completa, consulte nuestra Alternativas a Whop guía.
⚔️ Comparado con Whop
Así es como Whop se compara con cada competidor:
- Whop contra Skool: Skool is simpler to run. Whop wins on discovery, payment models, and the number of apps you can add.
- Whop contra Circle: Circle looks better out of the box. Whop brings buyers through Discover, which Circle cannot match.
- Whop contra Kajabi: Kajabi has deeper email marketing. Whop costs less to start and reaches new people faster.
- Whop vs Teachable: Teachable is course-only. Whop handles courses, chat, livestreams, and downloads in one account.
- Whop contra GoHighLevel: GoHighLevel suits agencies managing clients. Whop suits creators selling directly to members.
- Whop contra Mighty Networks: Mighty is stronger for live cohorts. Whop is stronger for digital products and affiliate growth.
- Whop vs Bettermode: Bettermode bolts a community onto your site. Whop gives you the storefront and checkout too.
- Whop vs Thinkific: Thinkific has better course tooling. Whop adds a marketplace, chat, and automated marketing.
- Whop vs LearnWorlds: LearnWorlds wins on interactive lessons. Whop wins on speed to launch and built-in traffic.
Empieza a usar Whop ahora
Aprendiste a usar todas las funciones principales de Whop:
- ✅ Afiliados
- ✅ Chat
- ✅ Transmisiones en vivo
- ✅ Mercado
- ✅ Autenticador
- ✅ Aplicaciones comunitarias personalizables
- ✅ Enlaces de seguimiento
- ✅ Mensajes automatizados
Siguiente paso: Elige una función y pruébala ahora.
Most people start with Marketplace, because that listing is what gets you found.
Tarda menos de 5 minutos.
Preguntas frecuentes
¿Cómo funciona Whop?
You create a whop, add apps, and set a price. Members join through Discover or your own link. Whop handles payments, access, and file delivery automatically.
¿Cómo usar Whop y ganar dinero?
Sell courses, memberships, or coaching programs. You can also earn through Content Rewards, or promote other products as an affiliate for a commission.
¿Es Whop un buen producto para principiantes?
Yes. Setup usually takes under 30 minutes. Five quick steps create your whop, then you add apps. No coding is needed to start selling digital products.
¿De verdad se puede ganar dinero con Whop?
Yes, though results vary. Millions of people browse Discover monthly, which helps you reach buyers. Your income still depends on the offer and how you market it.
¿Qué es Whop y cómo se usa?
Whop is a platform and marketplace for online businesses. Sign up, create a whop, add apps, connect payments, then share your link to sell.
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