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Questa guida illustra tutte le funzionalità di Whop:
- Iniziare — Create your account and build your first whop
- Come utilizzare i programmi di affiliazione — Recruit partners who promote your whop and get paid a commission automatically
- Come usare la chat — Run real-time messaging inside your community so members stay active
- Come utilizzare le dirette streaming — Host live sessions your paid members can watch without leaving the app
- Come utilizzare Marketplace — List your offer on Discover so millions of people can find it
- Come utilizzare l'autenticatore — Protect your account and connect logins with two-factor codes
- Come utilizzare le app di comunità personalizzabili — Add the exact apps your hubs need, from courses to file downloads
- Come utilizzare i link di tracciamento — Check which traffic source actually drives sales for your business
- Come utilizzare i messaggi automatici — Reach every new user with the right message at the right time
Tempo necessario: 5 minuti per ogni servizio
In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative
Perché fidarsi di questa guida
I’ve run a paid community on Whop for 14 months and tested every feature here.
Questo tutorial si basa su esperienze pratiche reali, non su screenshot forniti dal produttore.
Whop è la piattaforma e il marketplace completo per le attività online di ogni tipo.
Most people sign up, list one offer, and stop there.
This guide will explain how to use Whop feature by feature.
Passo dopo passo, con screenshot e consigli professionali che puoi mettere in pratica fin da subito.
Tutorial Whop
This How to Use Whop tutorial walks you through every feature, step by step.
It starts with your first account and ends with the growth tools that bring paid signups.
Urlo
Sell courses, memberships, and coaching from one dashboard. Whop handles payments, access, and file delivery for you. Millions of people navigare the Discover marketplace every month, so your offer gets found without a big ad budget.
Guida introduttiva a Whop
Before any feature works, finish this one-time setup.
There are different ways to start here.
You can join a whop as a member, or create your own and sell.
Joining starts on Discover, Whop’s marketplace for online businesses.
Browse whops, find one that looks good, then click the Join button.
A payment popup will display, and the purchase takes you to the whop’s main page.
Selling takes a little more work.
Setting up a Whop account and store usually takes under 30 minutes.
Here’s my hands-on take before we start:
Ora analizziamo ogni passaggio.
Passaggio 1: crea il tuo account
Go to whop.com and click Sign Up.
Enter your email, or sign in with Google or Apple.
✓ Punto di controllo: Controlla il tuo posta in arrivo per l'email di conferma.
Passaggio 2: Aprire la dashboard
Whop runs in the browser, with iOS and Android apps for mobile.
Log in and you’ll land on your dashboard.
Here’s a quick look at what you get:
✓ Punto di controllo: You should see the sidebar with Create a whop.
Step 3: Create Your First Whop
Click Create a whop in the sidebar of your dashboard.
Five quick steps follow: Attività commerciale model, industry, how you plan to use Whop, country, business name.
Then connect a payment method and add your first apps.
✅ Fatto: Every whop starts as a blank canvas, and yours is ready for the features below.
Come utilizzare Whop Affiliates
Affiliati lets you recruit partners who promote your whop and get paid a commission automatically.
Whop handles the tracking and the payouts for you.
Step 1: Open the Affiliates App
From your dashboard, open Marketing, then click Affiliates.
Step 2: Set Your Commission
Pick a percentage, then choose whether it applies once or on every renewal.
Ecco come si presenta:
✓ Punto di controllo: Your commission rate shows as active.
Step 3: Share the Affiliate Link
Copy the invite link and share it with creators in your niche.
✅ Risultato: Other people now sell for you, and commissions are paid without manual work.
💡 Consiglio da professionista: Offer a higher rate for the first 30 days. New affiliates push hardest when the reward is time-limited.
Come usare Whop Chat
Chiacchierata lets you run real-time messaging inside your community so members stay active.
It works like Discord, but sits behind your paywall.
Passaggio 1: Aggiungi l'app di chat
Open your whop, click Add app, then select Chat.
Step 2: Create Your Channels
Start with three: announcements, general, and wins.
Ecco come si presenta:
✓ Punto di controllo: Your channels appear in the left panel of the whop.
Step 3: Assign Moderators
Assign team members roles such as moderator or admin for day-to-day management.
✅ Risultato: Members get real-time messaging, forums, and notifications in one paid community.
💡 Consiglio da professionista: Lock the announcements channel to admins. A quiet feed people actually read beats a noisy one nobody checks.
How to Use Whop Live-streamers
Dirette streaming lets you host live sessions your paid members can watch without leaving the app.
No Zoom link, no separate signup.
Step 1: Add the Livestreams App
Add it from the app list inside your whop.
Step 2: Schedule the Session
Set a title, a start time, and which membership tiers get access.
Ecco come si presenta:
✓ Punto di controllo: The stream shows on your whop with a countdown.
Passaggio 3: Vai in diretta
Click Go live, then answer questions from chat as you stream.
✅ Risultato: You now run live coaching that only paid members can watch.
💡 Consiglio da professionista: Run one live call every week at the same time. Predictable sessions cut cancel rates more than any discount.
Come utilizzare Whop Marketplace
Mercato lets you list your offer on Discover so millions of people can find it.
Discover is Whop’s built-in marketing channel, and it costs nothing extra.
Step 1: Open Your Store Page
Go to Settings, then Store page, inside your whop.
Step 2: Fill In Your Listing
Add a clear title, a short description, a banner, and your category.
Ecco come si presenta:
✓ Punto di controllo: Your whop appears when you search your own name on Discover.
Step 3: Match Trending Searches
Browse trending searches, then work those exact words into your title.
✅ Risultato: Buyers can find and join your whop without you spending on ads.
💡 Consiglio da professionista: Join two whops in your niche first. Seeing the buyer flow from the user side sharpens your own listing fast.
Come utilizzare Whop Authenticator
Autenticatore lets you protect your account and connect logins with two-factor codes.
It replaces a separate authenticator app on your phone.
Passaggio 1: Aprire le Impostazioni di sicurezza
Click your profile icon, then Settings, then Sicurezza.
Step 2: Add Your Accounts
Scan the QR code from each service you want to protect.
Ecco come si presenta:
✓ Punto di controllo: A rotating six-digit code shows for every account added.
Passaggio 3: Salva i tuoi codici di backup
Download the backup codes and store them somewhere offline.
✅ Risultato: Your account and your payouts are locked behind two-factor security.
💡 Consiglio da professionista: Turn two-factor on before you connect Stripe. Payout accounts are the first target when a seller gets hit.
Come utilizzare le app comunitarie personalizzabili di Whop
App di comunità personalizzabili let you add the exact apps your hubs need, from courses to file downloads.
Apps are the features that bring your idea to life.
Step 1: Browse the App List
Click Add app inside your whop to see every option.
Step 2: Pick Your Core Three
Chat handles community, Courses hosts educational content, and Files delivers digital products.
✓ Punto di controllo: Each app you add shows as a tab on your whop.
Step 3: Set Access Per Tier
Decide which membership tiers can open each app.
✅ Risultato: Your hubs now match your business instead of a fixed template.
💡 Consiglio da professionista: Developers can build apps on Whop and list them on the app store. That is a second income line from the same account.
Come utilizzare i link di tracciamento di Whop
Link di tracciamento let you check which traffic source actually drives sales for your business.
Whop’s analytics report on sales, traffic, and user behaviour in one view.
Passaggio 1: Aprire i link di tracciamento
Find it under Marketing in your dashboard.
Step 2: Create One Link Per Channel
Name them plainly: tiktok-bio, youtube-desc, newsletter.
Ecco come si presenta:
✓ Punto di controllo: Clicks and signups show separately for each link.
Step 3: Cut What Doesn’t Convert
After two weeks, drop the channels with clicks but no sales.
✅ Risultato: You know exactly where your money and members come from.
💡 Consiglio da professionista: Give every affiliate their own tracking link too. You then see which partner drives real revenue, not just clicks.
Come utilizzare i messaggi automatici di Whop
Messaggi automatici let you reach every new user with the right message at the right time.
This is how you automate product marketing without hiring anyone.
Passaggio 1: Aprire le automazioni
Head to Marketing, then Automated messages.
Step 2: Write Your Welcome Message
Send it the moment someone joins, with one clear first action.
✓ Punto di controllo: IL automazione shows as active with a trigger attached.
Step 3: Add a Win-Back Message
Trigger it when a member goes quiet or tries to cancel.
✅ Risultato: New members get onboarded and quiet ones get a nudge automatically.
💡 Consiglio da professionista: Salta SaneBox se: domanda in the welcome message. A reply on day one predicts whether that member stays past month two.
Suggerimenti e scorciatoie Whop Pro
After 14 months on Whop, these are the shortcuts I actually use.
Scorciatoie da tastiera
| Azione | Scorciatoia |
|---|---|
| Apri la ricerca | Ctrl / Cmd + K |
| Send chat message | Inserisci |
| New line in chat | Maiusc + Invio |
| Switch whop | Ctrl / Cmd + Shift + S |
Funzionalità nascoste che la maggior parte delle persone non nota
- Premi per i contenuti: Pay your members to make promotional clips. They earn money, you reach a new audience.
- Centro risoluzioni: Handle disputes and chargebacks in one place instead of your email inbox.
- Free lead magnet tier: Add a $0 product to build a list, then sell courses to that list later.
- Whop API: Payments, payouts, chat, and sviluppo di app are all available to developers.
Errori comuni da evitare
Mistake #1: Launching With an Empty Whop
❌ Sbagliato: Publishing a paid community with no courses, no files, and no posts.
✅ A destra: Add one course, three files, and a welcome post before you take a single payment.
Mistake #2: Ignoring the Discover Listing
❌ Sbagliato: Treating Whop as a checkout page and sending only your own traffic.
✅ A destra: Write the listing properly. Discover is a marketing channel where millions of people browse each month.
Mistake #3: Pricing Before You Have Proof
❌ Sbagliato: Charging $99 a month on day one with zero testimonials.
✅ A destra: Start low or free, collect wins, then raise the price for new members only.
Risoluzione dei problemi di Whop
Problem: Payment Popup Fails at Checkout
Causa: The card is blocked, or a browser extension is stopping the popup.
Aggiustare: Turn off ad blockers, then try a different payment option in the popup.
Problem: A Member Can’t Reach Paid Content
Causa: They bought with one email and logged in with another.
Aggiustare: Ask them to sign in with the purchase email, then check the membership in your dashboard.
Problem: You Want to Cancel a Membership
Causa: Recurring plans keep billing until the user cancels them.
Aggiustare: Open Settings, then Memberships, find the whop, and click Cancel.
📌 Nota: Se nessuna di queste soluzioni risolve il problema, contatta l'assistenza clienti di Whop.
Cos'è Whop?
Urlo is a community platform and marketplace that lets anyone sell digital products online.
Think of it like Shopify, but built for courses, memberships, and paid communities.
A whop can be an corso onlineun abbonamento, un programma di coaching o un pacchetto di consulenza.
It can also be a hybrid offer that blends digital and in-person experiences.
Guarda questa breve panoramica:
Include le seguenti caratteristiche principali:
- Affiliati: Partners promote your whop and get paid a commission automatically.
- Chiacchierata: Real-time messaging, forums, and notifications for your community.
- Dirette streaming: Live sessions your paid members can watch inside the app.
- Mercato: A Discover listing where millions of people find and purchase offers.
- Autenticatore: Two-factor codes that protect your account and payouts.
- Applicazioni comunitarie personalizzabili: Modular apps for chat, courses, and file downloads.
- Link di tracciamento: Analytics that show which channel drives sales and traffic.
- Messaggi automatici: Onboarding and win-back messages that send themselves.
Whop is on a mission to deliver everyone a sustainable income, and it supports one-time purchases, recurring subscriptions, and free lead magnets.
Per una recensione completa, consulta la nostra Recensione di Whop.
Prezzi da urlo
Ecco quanto costerà Whop nel 2026:
| Piano | Prezzo | Ideale per |
|---|---|---|
| Whop platform access | Contatta per il prezzo esatto | Creators launching a first whop |
| Own Stripe account | 2.7% + $0.30 per transaction | Sellers who already run Stripe |
| Scaling business | Contatta per il prezzo esatto | Teams with high monthly volume |
Prova gratuita: You can create an account and build a whop before you sell anything.
Garanzia di rimborso: Refunds sit with each seller, and disputes run through the Resolution Center.
💰 Miglior rapporto qualità-prezzo: Connecting your own Stripe account, because the flat 2.7% + $0.30 fee is predictable as you grow.
Whop contro le alternative
Come si posiziona Whop rispetto alla concorrenza? Ecco il panorama competitivo:
| Attrezzo | Ideale per | Prezzo | Valutazione |
|---|---|---|---|
| Urlo | Built-in marketplace traffic | Contatta per i prezzi | ⭐ 4.1 |
| Scuola | Simple paid communities | $ 99/mese | ⭐ 4,5 |
| Cerchio | Branded community hubs | $89/mese | ⭐ 4.6 |
| Kajabi | Corso aziendale completo | $ 149/mese | ⭐ 4.4 |
| Insegnabile | First-time course creators | $ 59/mese | ⭐ 4.3 |
| GoHighLevel | Agencies and funnels | 97 dollari al mese | ⭐ 4.4 |
| Reti potenti | Events plus community | $49/mese | ⭐ 4.2 |
| Pensante | Structured course delivery | $49/mese | ⭐ 4.4 |
Scelte rapide:
- Il migliore in assoluto: Whop — the marketplace sends buyers you did not have to find.
- Miglior budget: Thinkific — a free tier that works for one course.
- Ideale per principianti: Skool — one price, one layout, nothing to configure.
- Best for selling courses at scale: Kajabi — deep funnels and email built in.
🎯 Alternative a Whop
Cerchi alternative a Whop? Ecco le migliori opzioni:
- 🌟 Scuola: One flat price, a clean feed, and gamified courses that keep members coming back daily.
- 🎨 Cerchio: The most polished community hubs, with spaces, events, and full white-label branding.
- 🏢 Kajabi: Courses, email, funnels, and payments in one business platform for established creators.
- 👶 Insegnabile: The easiest way to publish your first paid course without technical setup.
- 🔧 GoHighLevel: Built for agencies that need CRM, funnels, and client accounts in one login.
- ⭐ Reti potenti: Strong for cohorts and live events, with a native mobile app for members.
- 💼 Modalità migliore: A customizable community layer that plugs into an existing product or website.
- 📊 Thinkific: Clear course structure, quizzes, and certificates, plus a free plan to start.
- 🧠 Impara i mondi: Interactive video and assessments for anyone who wants to sell courses seriously.
Per l'elenco completo, consultare il nostro Alternative a Whop guida.
⚔️ Chi ha fatto un confronto?
Ecco come Whop si confronta con ciascun concorrente:
- Whop contro Skool: Skool is simpler to run. Whop wins on discovery, payment models, and the number of apps you can add.
- Whop contro Circle: Circle looks better out of the box. Whop brings buyers through Discover, which Circle cannot match.
- Whop contro Kajabi: Kajabi has deeper email marketing. Whop costs less to start and reaches new people faster.
- Whop contro Teachable: Teachable is course-only. Whop handles courses, chat, livestreams, and downloads in one account.
- Whop contro GoHighLevel: GoHighLevel suits agencies managing clients. Whop suits creators selling directly to members.
- Whop contro Mighty Networks: Mighty is stronger for live cohorts. Whop is stronger for digital products and affiliate growth.
- Whop contro Bettermode: Bettermode bolts a community onto your site. Whop gives you the storefront and checkout too.
- Whop contro Thinkific: Thinkific has better course tooling. Whop adds a marketplace, chat, and automated marketing.
- Whop contro LearnWorlds: LearnWorlds wins on interactive lessons. Whop wins on speed to launch and built-in traffic.
Inizia subito a usare Whop
Hai imparato a usare tutte le principali funzionalità di Whop:
- ✅ Affiliati
- ✅ Chat
- ✅ Dirette streaming
- ✅ Mercato
- ✅ Autenticatore
- ✅ App di comunità personalizzabili
- ✅ Link di tracciamento
- ✅ Messaggi automatici
Passo successivo: Scegli una funzionalità e provala subito.
Most people start with Marketplace, because that listing is what gets you found.
Ci vogliono meno di 5 minuti.
Domande frequenti
Come funziona Whop?
You create a whop, add apps, and set a price. Members join through Discover or your own link. Whop handles payments, access, and file delivery automatically.
Come usare Whop e guadagnare soldi?
Sell courses, memberships, or coaching programs. You can also earn through Content Rewards, or promote other products as an affiliate for a commission.
Whop è adatto ai principianti?
Yes. Setup usually takes under 30 minutes. Five quick steps create your whop, then you add apps. No coding is needed to start selling digital products.
Si possono davvero guadagnare soldi con Whop?
Yes, though results vary. Millions of people browse Discover monthly, which helps you reach buyers. Your income still depends on the offer and how you market it.
Cos'è Whop e come si usa?
Whop is a platform and marketplace for online businesses. Sign up, create a whop, add apps, connect payments, then share your link to sell.
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